Cat Williams Building Your Confidence Ltd.

WCNW: To begin, tell us a little about yourself and your background.

I’m Cat Williams, a double TEDx speaker, keynote presenter, transformational hypnotherapist, and founder of Building Your Confidence Ltd.

For over 25 years I’ve been helping people overcome anxiety, burnout, low self-esteem and many “invisible” mental barriers that hold them back.

I work with high-level professionals who want to further their careers or overcome internal blocks, as well as children, teens, and couples navigating everyday life issues such as stress, confidence dips and relationship challenges.

I’m a military wife which has taught me resilience, adaptability, and the importance of understanding what makes us “tick.” I’ve trained extensively in hypnotherapy, psychology, psychotherapy, CBT, NLP and professional speaking.

WCNW: What made you set up the business?

I began as a traditional talking therapist, but found that while my clients left therapy understanding their issues, many were still stuck managing symptoms rather than being set free.

I saw too many people battling perfectionism, people-pleasing or living with a constant feeling of “not being enough,” and knew they needed more than coping strategies; they needed to shift the root cause at a subconscious level.

That’s how my Break the Invisible Cage® method was born. It’s a five-step process that uncovers and releases the subconscious patterns holding people back so they can move forward with lasting confidence.

It’s not about “trying harder” or “becoming more”. Instead, the five steps guide people from awareness, to uncovering the root cause of issues to understanding their core strengths, clarifying their real goals, and building sustainable habits.

WCNW: Can you tell us about your signature talk, Ride the Stallion Mind, and why it resonates so strongly with audiences?

Your subconscious mind is like a powerful stallion; strong and reactive. If you don’t know how to ride it, it can take over and control you. In Ride the Stallion Mind, I share simple ways to train the stallion mind so it stops working against you and starts being your superpower.

The talk is packed with relatable stories, science explained in plain English, and tools people can use immediately. You can watch the TEDx version on YouTube.

WCNW: What’s the common thread in the challenges you help clients with?

I work with both high-level professionals and everyday clients, including children, teens, and couples. Whether it’s an executive preparing for a career leap, a teenager with exam anxiety, or a couple feeling disconnected, the root is usually the same: subconscious beliefs formed early in life. My job is to help them recognise those patterns, understand why they’re still there, and then update those beliefs so they can move forward with calm, confidence, and clarity.

WCNW: What are your main responsibilities in the business?

My overall responsibility is to ensure that my clients and audiences leave feeling a sense of clarity and relief, like they have had a weight lifted off their shoulders, and they are at the start of a new chapter in their life in which they can take control and be the person they want to be.

WCNW: What does a typical day look like for you?

Every day is different, which I love! It might include a 1:1 hypnotherapy session, running a school workshop or holding an evening webinar with attendees from across the world.

I could be finalising a conference talk in the morning and coaching someone through stage-fright in the afternoon. But every day is about helping people lead their minds instead of being led by it.

WCNW: What projects are you most excited about right now?

I’m writing a book called Break the Invisible Cage, preparing for the National Professional Speaking competition finals this October, and stepping into my role as PSA North West Regional President next year. I’m also expanding my online products and training and continuing to run my free monthly webinar.

I also run Strengths Unlocked sessions in workplaces, universities, and schools. These help people understand their natural strengths, how to use them, and how they can tip into overdrive and become a negative. Once this is grasped, you start understanding how to operate at your best and bring out the best in others.

Teams become more collaborative, communication improves and people feel more confident in their own skin.

WCNW: Have you faced any challenges along the way? If so, how did you overcome them?

In the early days, I tried to do everything myself. I soon learned the value of building a support network, outsourcing, and focusing on my zone of genius. Another challenge has been explaining “subconscious work” in a way that makes sense to everyone.

WCNW: How have businesses and individuals responded to your work?

The feedback is one of the most rewarding parts of my job. I get messages on a daily basis saying that people feel more in control of their minds than ever before. Teens gain confidence for exams, couples reconnect, children shine with self-belief, and professionals go for opportunities they’d previously talked themselves out of.

WCNW: Looking ahead, what are your main aims for Building Your Confidence Limited?

To make Break the Invisible Cage® and my Strengths Unlocked® techniques the go-to methods for personal and professional transformation, and to have them recognised nationally and internationally. I’d also like to speak more about “Ride Your Stallion Mind®”, to write more books and to create more online products and courses to change people’s lives.

Helping people overcome fear of public speaking is such a passion of mine and going forward, I am also keen to build on my Develop Your Voice programme. I’m passionate about it because I’ve been there. I once dreaded public speaking, and now it’s a core part of my career. I want to help the leaders of the future who might not feel ‘good enough’ right now, to stand up and share their message.

WCNW: Are there any particular people or leaders you look up to and what have you learned from them?

Once this is grasped, you start understanding how to operate at your best and bring out the best in others.

I admire Marisa Peer for her Rapid Transformational Therapy method, Mel Robbins for making mindset tools relatable and actionable, and Brené Brown for her work on courage and vulnerability. They’ve all shown me that the most powerful messages are the simplest and that confidence grows when you act, not when you wait to feel ready.

WCNW: What message would you give to people in business or anyone wanting to step into their full potential?

Everything begins and ends with you. We are each solely responsible for our own thoughts, feelings, behaviours and for the “buttons” that can be pressed in us. The more you work on your self-awareness, the more power you have over yourself and your life.

For example, fear and excitement feel the same in the body. It’s the story you are telling yourself that differs. Learn to “ride your stallion mind” and you’ll be able to reach your fullest potential. I’m here to help anyone who feels I’m the right person to guide them on that journey.