Email Marketing Automation, The BIG One!

Marketing automation is a phrase that’s often bandied about and for the most part it’s pretty much self-explanatory.

So where does email marketing fit in?

From a simple ‘Thanks for joining our mailing list’ to complex customer pathways, email marketing has it all.

Think about it. Your customer or potential customer signs up for your newsletter via your website or social channel. At this point they are highly interested in what your company does and are keen for more information. So, you automate a Welcome Email, letting them know a bit more about you and giving them an opportunity to purchase something.

This is probably the most successful email you’ll send. It’s shown that sending an automated welcome email can generate up to 320%* more revenue than regular marketing emails.

You then continue with a ‘nurture’ sequence, sending out valuable personalised content, that takes the customer on a journey to build trust, establish your brand’s credibility and increase your sales. You’re building customer relationships without even lifting a finger

But what about those lost sales moments, or abandoned carts, as it’s referred to in marketing terms?

This is when email automation is really your best friend.

Got items in the basket but didn’t check out? Send an email reminding them.

Previous customer that hasn’t purchased anything in a while? Send them an email reminding them how great you are and how they still need your product or service in their lives.

Loyal customers that have spent over a certain amount of money with you? Send them an email letting them know how important they are. You could even send them a token of appreciation in the form of a voucher.

These few examples are just the tip of the email marketing automation iceberg. There’s so much more.

Plus, the beauty is that all of these emails can be automated. This is where mmunic Ltd and mmunicMail come into their own.

This all sounds good on paper, but how do you go about doing it?

We’ve got the answer!

Not only do we have one of the most powerful email marketing platforms out there, we have a friendly and knowledgeable team that is here to hold your hand and help you set the whole thing up, all included in your monthly subscription.

Who else does this? No one, that’s who! *invesp

Written by Teresa Carnall of mmunic Ltd

www.mmunic.co.uk

Loyal customers that have spent over a certain amount of money with you?

Send them an email letting them know how important they are. You could even send them a token of appreciation in the form of a voucher.