WCNW June 25

Welcome to the Summer edition of our Quarterly Business Magazine

It is fair to say that the last few months have kept us all on our toes with an array of announcements and events unfolding at home and abroad. From the Chancellor’s Spring Statement to new US tariffs, National Insurance changes, and major trade developments with India and the USA, not to mention the UK-EU Leaders’ Summit, there’s been no shortage of change.

In times like these, ensuring your voice is heard is more important than ever. This is where our accreditation to the British Chambers of Commerce becomes invaluable as we have a direct channel into government where we can raise not only challenges and concerns, but also sharing your success stories and highlighting opportunities for growth. Please keep talking to us so we can continue to be the voice of business for the region.

It has been a pleasure to recently welcome Maria Davison as a permanent member of the Chamber team and her

role as Skills & Policy Director will really help drive forward our work in these areas to ensure that businesses in our region are represented when decisions are made in local and national government. You can read more about Maria and how she can support your business on page 7.

With Summer upon us, it is nearly time for us to launch our Recognition Awards for 2025! As always, this will be a brilliant opportunity to nominate your business for a range of categories as we look to celebrate the success of the Chamber community. Keep an eye out for emails from us and find out more on page 5.

As ever, we want to make sure that you are gaining maximum value from your membership with us. Whether it’s navigating change, connecting with other businesses, or accessing support, don’t hesitate to reach out to the team via 01244 669988 or info@wcnwchamber.org.uk.

Wishing you a successful and enjoyable summer.

Contact Matthew Hodgson Churchill House, Queen’s Park Campus, Queen’s Park Road, Chester CH4 7AD

t: 01244 669988

e: info@wcnwchamber.org.uk

w: www.wcnwchamber.org.uk

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Published June 2025

© Benham Publishing Media no. 2145

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Attendees enjoy an un-fore-gettable day during our 2025 Chamber Golf Day

On May 1st, the West Cheshire & North Wales Chamber of Commerce welcomed guests to the annual Chamber Golf Day at the Macdonald Portal Hotel, Golf & Spa.

Attendees were blessed with brilliant spring weather as they took on the hotel’s breath-taking Championship Course.

Filled with expansive water hazards, towering trees, and cascading waterfalls, the course’s stadium-style layout provided a challenging yet enjoyable day for all the teams!

The day began with breakfast in the hotel's newly opened sports bar, where Jeff Mills, National Golf Sales Director at Macdonald Hotels, welcomed everyone. Jeff outlined the day's program, explaining the shotgun start format and highlighting the excellent prizes provided by Equals Money. These would be presented to the winners of multiple competitions, including longest drive,

hole-in-one, nearest to the pin, and the top three teams.

Shortly after, the Golfers headed onto the course to tee off!

Everyone had a blast under the sizzling spring sunshine, before gathering in the hotel’s lounge for some well-deserved relaxation and celebratory drinks, followed by a delicious two-course dinner. To round off a wonderful day, it was time to reveal the winners and hand out the prizes!

Congratulations to the top three teams:

1st Place overall: Development Bank of Wales!

2nd Place overall: Active Cheshire!

3rd Place overall: Ellis & Co Chartered Accountants!

West Cheshire & North Wales Chamber of Commerce events manager, Jenny Davidson, had the following to say about the day: “It was fantastic to see such a diverse range of businesses participate in our 2025 golf day. Working with Jeff and his team at the Macdonald Portal to deliver this event is always a highlight of my year, and it was thoroughly rewarding to see the day be a great success again this year."

Thursday is the New Friday returns with a bang

West Cheshire & North Wales Chamber of Commerce were delighted to re-launch our Thursday is the New Friday Networking in May, as attendees beat the rush hour traffic and joined us at Barlounge in the heart of Chester City Centre for an evening of great company and new connections.

With drinks flowing and connections forming, the atmosphere was buzzing with energy as attendees celebrated the final stretch of the week in a friendly and relaxed environment.

Chief Executive Officer of West Cheshire & North Wales Chamber of Commerce, Sarah Bailey, commented on the re-

launch: “When looking at ways in which we can further support our members, we decided to take inspiration from the successes and popularity of our inaugural Next-Gen Network meetings and relaunch, a better than ever, Thursday is the New Friday Networking, providing an

opportunity for businesses to network in a more relaxed and informal way.”

Sarah continued: “I’d like to thank our hosts, Barlounge, and our event sponsor, NMS Recruit, for their support in making the first meeting of our re-launched Thursday is the New Friday an evening to remember.”

Lisa Carew, Operations Director at NMS Recruit, added: “This event provided a brilliant evening of networking in a relaxed setting, and NMS Recruit were proud to support it as it returned to the Chamber’s events calendar. These events are a great reminder that business doesn’t always have to be suits and boardrooms - it can (and should) be enjoyable too!”

If you missed this meeting of the network, fear not, as Thursday is the New Friday Networking is back later this year, providing another chance to grow your connections in a relaxing and enjoyable setting. Scan the QR code on this page to secure your place now.

n Attendees soaked up the Spring sunshine as they made their way round the course

Meet your Chamber Focus Group!

The Chamber has established a Member Focus Group which serves as a vital link between Chamber members, CEO and the Board.

The role of the Focus Group is to support new members at events, gather feedback from the wider membership to share with the Chamber team, and act as a sounding board for the CEO to help shape future initiatives and engagement. The group also helps plan and organise the Chamber’s Annual Ball, as well as shortlisting for the Recognition Awards. Operations Director at NMS Recruit, and Chair of the Focus Group, Lisa Carew, said:

“I am incredibly proud to serve as Chair of the Focus Group. We have a strong cross-border representation of the Chamber’s membership, ranging from small businesses to large organisations. I am thoroughly enjoying the role and am excited about the potential the Focus Group has to positively influence and help drive the Chamber’s continued growth and success.”

You can read more about the members of the Focus Group below and please do say hello at our events!

Outside of work, Chris enjoys watching football, coaching both grassroots and academy-level teams, and playing golf regularly.

Chris's passion for sport complements the collaborative and community-focused professional involvement that the West Cheshire and North Wales Chamber Focus Group gives.

Operations Director at NMS Recruit, and Chair of the Focus Group

With 30 years’ experience in the recruitment industry, Lisa has a proven track record of successfully connecting exceptional candidates with businesses of all sizes, from SMEs to large corporate organisations.

In her spare time, Lisa enjoys spending quality time with family and friends, often over good food and drinks. She is also a regular attendee at Chester Races and loves to travel to racecourses across the country when she can where she combines her love of socialising with her appreciation of horse racing!

owner

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to his wife

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two grown-up sons, Harry and Archie. Aaron is excited to be part of the focus group, supporting members in having a voice that reaches back to the board, contributing ideas to continuously improve what the Chamber offers its members.

Chris McLoughlin Bathgate Business Finance

Chris joined Bathgate Business Finance in 2018 and has over 10 years’ experience in the finance industry. He specialises in providing short term loan facilities to professionals and SMEs.

Rhian Anstey is a CXPA Certified Customer Experience Professional and insight6 Director, helping businesses across North Wales, Chester, and The Wirral improve client retention by transforming real-time feedback, surveys, and mystery shopping into tangible

Rhian lives in North Wales with her husband of 15 years and is a proud stepmum to James & Hannah. A lifelong musical theatre lover, she recently returned to singing lessons after a 20-year break!

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of Sales Geek North Wales Ltd, Aaron

married

Alison

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Lisa Carew

Aaron Sussex Sales Geek North Wales

Rhian Anstey Insight6

n L to R: Chris McLoughlin, Claire Davies, Lisa Carew, Rhian Anstey, Aaron Sussex

CHAMBER NEWS

Strengthening our team for the future

West Cheshire & North Wales Chamber of Commerce is excited to announce some changes within our team as we continue to grow during our mission to support businesses from across our region..

We’re delighted to welcome Maria Davison as our new Skills & Policy Director. Maria is no stranger to the WCNW Chamber, having spent the past five years working with us in a consultancy role. We’re thrilled to now have her expertise and passion for skills development and policy as a permanent part of the team.

“Moving from a consultancy role to becoming Skills and Policy Director is an exciting opportunity to continue working with the Chamber and drive long-term impact. I’m looking forward to listening to more of our member businesses about their challenges and shaping strategies to provide support in the short, medium and long term,” said Maria.

We’re also pleased to share that Carol Vella has been promoted to Partnerships & Projects Director, recognising her fantastic work across stakeholder relationships and key initiatives. Carol has been a driving force behind many successful projects, and we’re excited to see her impact grow in this new role.

Carol commented: “I’m pleased to take on the role of Partnerships and Projects

Director at the West Cheshire & North Wales Chamber of Commerce. I’m lucky to be part of a great team, led by our CEO, Sarah Bailey, and fellow directors.

“I’ve now been with the Chamber for 4½ years – having spent most of my professional career supporting businesses and entrepreneurs, and developing effective partnerships and collaborations to help them succeed.

“I’ve really valued the chance to support local businesses and to work with others who are just as committed to helping them grow. I’m looking forward to continuing that work with our members, partners, and stakeholders.”

“I’ve really valued the chance to support local businesses and to work with others who are just as committed to helping them grow. I’m looking forward to continuing that work with our members, partners, and stakeholders.”

Additionally, Matthew Hodgson will now lead on membership as well as communications, stepping into his new role as Membership & Communications Manager. Building on his experience as the Chamber’s Communications & Policy Manager and gaining new insights through closer engagement with members, Matt will help ensure the Chamber remains responsive to member needs and better equipped to support local businesses.

These changes strengthen our leadership team and ensure we’re well-positioned to deliver even more support to our members in the months and years ahead. If you want to learn more about the rest of the Chamber team and find out how they can help you take advantage of the many different areas of your membership, visit our ‘Meet the Team’ page on our website.

n Members of the WCNW Chamber of Commerce team at the Chamber's annual ball and recognition awards

Meet our new Skills & Policy Director Maria Davison

As we’ve highlighted on the previous page, Maria recently joined the team to drive forward the Chamber’s skills and policy work. We sat down with Maria to find out more about her and how she’ll be supporting Chamber

An Introduction to yourself and your background:

My journey began with a degree in French & Business Studies from the University of Hull. A highlight of my degree was spending a year teaching in France. I started my career on a graduate retail management scheme, which helped me develop essential skills such as customer service, resilience, and adaptability as I was often moved throughout the country.

Seven years later, I took a leap into the unknown and transitioned into Further Education, starting in the Midlands and eventually moving to my current home on the Wirral. Over the next 20 years, I dedicated myself to education and workforce development. For the past five years, I've been a consultant for the Chamber, working with businesses of all sizes to create sustainable employment opportunities and foster economic growth. This new role allows me to build on the work I've already been

to ensure we are the voice of business and that our workforce is equipped with the skills needed for the future.

What are you looking forward to in your new role?

I'm particularly excited about the opportunity to drive change in the skills landscape. With rapid advancements in technology and the evolving nature of work, it's crucial to ensure our workforce is not only prepared but that our businesses thrive in this new environment. I'm looking forward to working with our members to identify their needs and partnering with others to develop innovative solutions that address these challenges.

What do you get up to outside of work?

What is your role at the

As the Skills & Policy Director at the Chamber, my primary responsibility is to develop and implement strategies that enhance the skills of our workforce. I also work closely with the British Chambers of Commerce to influence policy decisions that benefit our members. This involves collaborating with businesses, educational institutions, and government bodies

Outside of work, I enjoy spending time with my family and exploring the great outdoors. Our lockdown dog, Rocco, regularly takes me for walks, and we love discovering new places together, especially dog-friendly restaurants and coffee shops! I also attend a regular yoga class, which keeps me active and is a great antidote to hours spent at the computer screen.

If you could go back and pass on one piece of advice to your younger self, what would that be?

I have no regrets; life has a funny way of working out despite many twists and turns. I would tell my younger self to lighten up and not let worrying about the small things distract from bigger goals and potential achievements. I’ve learned to embrace change and be open to new experiences, hopefully this will help me adapt to the new role!

I'm particularly excited about the opportunity to drive change in the skills landscape. With rapid advancements in technology and the evolving nature of work, it's crucial to ensure our workforce is not only prepared but that our businesses thrive in this new environment.

Celebrate excellence! Our Annual Recognition Awards await you!

Mark your calendars! The Chamber’s Annual Recognition Awards open for entry on Tuesday, July 1st, giving all members the chance to shine.

Nominate Yourself: Whether you’ve conquered challenges, demonstrated innovation, or gone above and beyond, now’s your moment to shine!

This year, we’re delighted to introduce ‘The Azets Small Business of the Year Award’, taking the total to 11 different award categories and providing a chance for small businesses across our region to gain the recognition that they deserve.

STRATEGIC MEMBERS NEWS CHAMBER

Deadline Alert: Don’t miss out! The submission window closes on Friday, August 29th. So, go ahead and enter as many categories as your heart desires.

The Thrilling Finale: Who will emerge victorious? Our panel of judges will select finalists, and the winners will be revealed at the dazzling Annual Ball & Recognition Awards ceremony on Friday, November 14th. Save the date!

“Our awards celebrate your achievements, your dedication, and your journey over the past year,” says Sarah Bailey, Chief Executive Officer at the Chamber.

So, gear up, seize this opportunity, and let’s make the Awards Ceremony in November an unforgettable night!

2025 Categories

The Azets Small Business of the Year Award: Sponsored by - Azets Business of the Year Award: Sponsored by - Ellis & Co Chartered Accountants and Business Advisers

Export & International Trade Award: Sponsored by – Delsol International Ltd

Innovation Award: Sponsored by – Knew Productions Ltd

Start-Up Business of the Year Award: Sponsored by – Cheshire West & Chester Council

Young Person/Apprentice of the year award: Sponsored by - The HR Department Wrexham & Chester

Business Growth Award: Sponsored by – Bathgate Business Finance

Made a Difference Award: Sponsored by - Helukabel UK

Customer Excellence Award: Sponsored by – Leonard Curtis

Young Chamber Award: Sponsored by - Artezzan Restaurant & Bar

Excellence in Sustainability Award: Sponsored by – Cyd Innovation

Thank you to our headline sponsor, Azets.

Unlocking growth through your sales funnel

In today’s competitive landscape, understanding your sales funnel isn’t just a marketing buzzword—it’s a vital business tool for SMEs across West Cheshire and North Wales and beyond.

At its core, a sales funnel maps the journey a customer takes from awareness to purchase. But it’s not enough to simply know the stages; you need to actively manage them to convert more leads into loyal customers.

A typical funnel has four key stages:

1. Awareness – Prospects discover your business. This could be through social media, networking events, or referrals. Are you visible where your customers are looking?

2. Interest – They begin to engage. This is your chance to educate and build trust— via your website, email follow-ups, or free resources.

3. Decision – Prospects are comparing options. Do you have clear pricing, compelling testimonials, and persuasive calls to action?

4. Action – The sale is made. But don’t stop there—think retention and repeat business.

Many SMEs focus only on the bottom of the funnel (the sale) but neglect the upper and middle stages. The truth is, sales are won through consistent nurturing, not last-minute persuasion. Start small: Track how leads move through your funnel. Identify drop-off points. Are you losing people after their first enquiry? Are you following up quickly enough?

In a world of short attention spans, responsiveness and clarity matter more than ever. A well-managed sales funnel ensures that no opportunity slips through the cracks—and helps you turn leads into long-term relationships.

Whether you're a start-up or an established SME, mastering your sales funnel could be the most profitable move you make this year.

n Aaron Sussex, Sales Geek North Wales

New legal requirements for employers: Taking reasonable steps to prevent sexual harassment

Is your business taking proactive steps to stop sexual harassment? Since the introduction of The Worker Protection (Amendments of Equality Act 2010) Act 2023, businesses now have a duty to take reasonable steps to prevent sexual harassment at work for the first time, not simply respond after an incident occurs.

This duty applies across the board, between colleagues, job applicants, former employees, agents, and third parties such as customers and suppliers. It extends beyond the traditional office environment, covering remote working, training courses, external meetings, and even work parties.

Failure to meet this duty could prove costly. Employers found in breach risk a 25% uplift in tribunal compensation awards, alongside the reputational damage that could follow if the Equality and Human Rights Commission (EHRC) uses its new enforcement powers. It's also expected that whistleblowing claims relating to sexual harassment will increase under new whistleblowing protections.

Employers must therefore act now to protect their people and their businesses.

The EHRC's guidance urges organisations to implement clear anti-harassment policies, establish effective reporting procedures, carry out regular risk assessments, and deliver thorough staff training.

Importantly, businesses should also review relationships with third parties, updating contracts to set clear expectations around workplace conduct.

With compliance relying on evidence of 'reasonable steps', and future proposals potentially raising the bar to 'all reasonable steps', taking action today is essential.

With the change in law now in effect, it's vital to show you have taken all

reasonable steps to protect your workforce.

Aaron & Partners' employment law specialists can help you meet these new requirements, minimise risk, and build a safer workplace culture through training and support.

Contact our team today for expert advice tailored to your business needs. aaronandpartners.com enquiries@aaronandpartners.com

Delivering corporate social responsibility at Blacon Adventure Playground

In the modern business world, we are seeing a welcome and ever-increasing focus on the concept of corporate social responsibility (CSR). That is, operating on a model that doesn’t just seek to maximise profit but actively integrates social, environmental, and ethical considerations, delivering a positive impact on society.

For some, the concept is nothing new and has been built in from the ground up. For others, the question is not one of wanting to invest in CSR, but how to practically deliver.

At Avenue Services our entire model is built around giving back. As a not-forprofit social enterprise, everything we deliver directly benefits our society here in Blacon.

One of the best examples is our offering at Blacon Adventure Playground.

Known locally as ‘The Venny’, its play structures and farmyard animals have delighted generations of residents and attracted 60,000 visitors in 2024.

But the Venny also delivers more widely.

“We work with organisations including Blacon High, University of Chester and Cheshire West’s social care team to offer dozens of placements to students and young people, who may have

additional needs or face challenging circumstances” said Chris Leicester, Partnerships Manager at Avenues Services.

“We offer free space and support to the Bread and Butter Thing, a charity redistributing surplus food. Each week, more than 55 families benefit.

“Working with partners and the Department for Education, we deliver an engaging summer activity programme for thousands of children each year.”

The Venny is also home to Rage Fitness Wellbeing Group, a cornerstone of community health since 2018.

Providing physical and mental health and wellbeing services, Rage has supported over 73,000 people in-person, alongside 27,000 more each month through digital programmes.

Chris added “We’re always looking for new partners to help us deliver. If we can help you achieve your CSR targets in return for sponsorship, we’d love to welcome you to the Venny. Contact me via chris.leicester@sanctuary.co.uk.”

STRATEGIC MEMBERS NEWS

Changes to Apprenticeships announced by Central Government

The following changes have been announced by Central Government for apprenticeships:

1. English and Maths.

Apprentices aged 19+, when they commenced their apprenticeship, no longer need to achieve Level 2 English and maths while on the programme if they don’t already hold these qualifications; they can opt-out.

Apprentices aged 18 when they commenced must still achieve Level 2. Employers are encouraged to set their own organisational policy relating to their employees and the requirements to complete. The University has some apprenticeship programmes where English and/or maths Level 2 is an entry requirement.

2. Level 7 funding.

Public funding is removed for apprenticeships at Level 7 (master’s degree) for learners aged 22+ with funding only available for young people aged 16-21.

The University’s Advanced Clinical Practitioner (ACP) apprenticeship will be impacted. The next cohort commences in July 2025, prior to the announced change.

Contact apprenticeships@chester.ac.uk for details.

University of Chester to launch inaugural part-time Job Fair

While our current and prospective students look forward to their summer break, the Employer Engagement Team in Careers and Employability at The University of Chester is busy planning our inaugural part-time jobs fair for the new academic year.

Most students now need and want to find jobs they can do alongside their studies, to cover living costs and gain valuable employment experience; so, on Friday 10th October, during Induction Week, when job-hunting is on everyone’s mind, we will be hosting ‘The Part-time Job Fair!’

That’s where you come in.

If your organisation can offer paid, part-time work which would suit the University’s ‘Earn While You Learn’ ethos, we would love to hear from you!

To register interest in securing a recruitment stand at the fair, please email employers@chester.ac.uk by 25th July, but hurry because places will be allocated on a first-come, first-served basis!

How Zodeq 360 is saving recruiters' time

Time is a finite resource. Anyone running a business will have felt the frustration of spinning too many plates. The feeling that you’re being pulled in different directions and have no choice but to spend valuable time on admin tasks can be frustrating.

We all accept that admin has to be done, but it can be tough when other aspects of life and business suffer because of time spent on tasks which don’t:

• Directly bring in revenue

• Grow your business or build your brand

• Service clients

But for recruiters, there is a better way!

Chester based Chamber member Zodeq is saving recruiters’ valuable time with their Zodeq 360 service.

The service offers a complete back office solution designed to take the time-consuming, administrative tasks off recruiters' to-do lists and give them

back time to focus on what they do best; running the business, building client relationships and recruiting.

Zodeq 360 offers start-ups and established recruitment businesses the opportunity to outsource all of those time-consuming back office jobs, including: payroll, invoicing, HMRC admin management, timesheet capture and processing, credit control and even a pension provision service.

Paul Cooney, Director at Zodeq says: “As recruitment specialists with a wealth of experience in the industry, the team at Zodeq are perfectly placed to support busy recruiters.

Recruitment is busy, reactive and high-pressured. Zodeq has worked with agencies of all shapes and sizes as well as across a range of specialisms, including healthcare, education and tech. We have the expert knowledge required to manage all aspects of payroll, compliance, and legislation, not to mention their understanding of the day-to-day challenges that recruiters face. Which means recruiters can outsource time-draining admin with complete peace of mind that it is in safe, experienced hands.”

To find out more about Zodeq 360, head to Zodeq’s website: www.zodeq.com/zodeq-360/

n Students at a University of Chester Job Fair

n The Zodeq team

Funding provided to start-up and scale-up businesses in North Wales

Businesses in North Wales are starting up and scaling up thanks to support from the Development Bank of Wales.

From financing tourism and hospitality businesses to arranging funding for property developers, life-sciences and defence, the Development Bank is able to offer commercial loans and equity investment from £1,000 to £10 million. Mountain activity company RAW Adventures, Country House Childcare in Flintshire and Porthmadog-based Mynydd Cleaning and Maintenance are just some of the businesses that have had the support of the Development Bank in recent months.

A £150,000 loan is now helping Richard Holt, owner of chocolatiers Mr Holt’s, and star of S4C’s pastry programme Yr Academi Felys (The Sweet Academy) to expand production with a new factory in Llangefni on Anglesey. The loan has been used to part-fund the fit-out and purchase of new machinery along with

£84,000 from Bathgate Business Finance’s own funding book, Bathgate Capital, and a further £30,000 brokered by Bathgate from a specialist funder.

Andrea Richardson is a Senior Portfolio Executive at the Development Bank. She said: “We’re working hard to support businesses in North Wales to start-up and scale-up. We’re proud to be supporting Richard and the team at Mr Holt’s. They have a distinctive Welsh brand with a popular product, and their unique chocolates get mouths watering across the UK and beyond.

Our message is simple - if you’re starting, buying or growing a business in North Wales then come and talk to us.”

“From small business loans to large financial packages, we’re here to help.

The Development Bank of Wales offers loans and equity funding ranging from £1000 to £10 million. Further information is available at developmentbank.wales

n Lisa Roberts of the Development Bank of Wales; Richard Holt, Mr Holt's; Tracey Hamilton of Bathgate Business Finance

Kim, Your Personal Travel Consultant

With over 5 years of experience in the travel industry, I turned my passion for exploring new destinations, discovering hidden gems, and curating unforgettable travel experiences into a business I truly love.

I started my travel consultancy because I believe that planning a holiday should be exciting not overwhelming. Instead of spending hours scrolling through endless websites and reviews I offer a personalised service that takes the stress out of travel planning.

Whether you are dreaming of a luxury beach getaway, a cultural city escape, a Cruise, or an adventurous journey off the beaten path, I am here to help you find the ideal holiday that matches your needs, interests and budget.

I take pride in getting to know my clients and creating tailor-made itineraries that go beyond the ordinary. With insider knowledge, trusted connections, and a dedication to excellent service, I aim to make your travel experience smooth, enjoyable, and truly memorable — from the moment you start planning to the moment you return home.

Let’s make your next holiday the best one yet!

Kim Wallis

Measuring impact of port closure on Holyhead High Street

On the 6th of December, Storm Darragh caused significant damage to Holyhead Port in Anglesey, leading to its closure. The Port remained closed until mid-January, when it partially reopened.

The Trefi Smart Cymru team reviewed BT Active Intelligence data in order to measure the impact of this closure directly on the high street and found key considerations & next steps:

• The closure of the port had significantly disrupted Holyhead's economy, particularly the businesses on the high street.

• Without reliable data, it would be difficult to quantify the full extent of the effects.

• Businesses and decision makers must continue to monitor trends and adapt their strategies to support economic recovery.

• Further information, such as waiting time, income distribution, and visitor catchment data, can provide additional clarity on how customer behaviour evolves in the period after reopening. SMART Towns Wales will continue to support the Cybi Business Forum in closely

monitoring the recovery process by providing businesses with data-driven information to support their resilience and plan ahead.

Contact smarttowns@mentermon.com for free consultation and business support on this topic.

Anglesey at the forefront of measuring language use

An innovative approach to measuring language use has been implemented for the first time in Wales. Used for decades in the Basque Country, Menter Môn has adopted the approach to better understand the situation on the ground on Anglesey, in order to develop purposeful interventions.

According to the 2021 census, there was a 1.5% reduction in the number of Welsh speakers on Anglesey. Although these results are not unexpected, they don’t provide a full picture of the community use of the language.

Ifor Gruffydd, Director of Learn Welsh North West and a member of Menter Môn’s Board explained “As a Menter Iaith (language initiative), it’s important that we approach language planning purposefully. We get the census data every decade, so the ten-year interval makes it difficult to increase use on the ground without being able to measure the success of the interventions.”

Supported by Soziolinguistika Klusterra, a research centre from the Basque Country, a pilot scheme was carried out on Anglesey during March 2024. The methodology was used to measure the communication language used by

people on the streets of Llangefni and Menai Bridge. The data was collected by researchers and recorded on a dedicated app. The app has now been translated from Basque to Welsh.

The pilot scheme’s main findings were that Welsh language use was much lower than the local population’s ability level, according to the 2021 census figures. This is a common pattern. 75% of Llangefni’s population are Welsh speakers (Census 2021) but the level of use heard was 54%. 52% of Menai Bridge’s population are Welsh speakers, but the use heard was 20%.

The research also offers an analysis according to age and gender, with a slightly higher percentage of men using Welsh compared to women. In terms of

age groups, a consistent and interesting pattern was seen in both towns – the highest use was amongst young children, but the lowest was in the 15-24 age group.

In response to the findings, Dafydd Gruffydd, Managing Director of Menter Môn and a former Commissioner with the Commission for Welsh-speaking Communities said “The report of the Commission for Welsh-speaking Communities noted that the density of Welsh speakers was vitally important in terms of language use at a community level. With a high percentage of Welsh speakers in Llangefni, it’s clearly a natural first choice for the majority. In Menai Bridge on the other hand, there’s a tendency to initiate conversations in English as there are fewer Welsh speakers there anyway."

He went on to say “Although only seven miles separate the two towns, the gap in community language use is significant. The challenge is to try to slow down and reverse the linguistic shift which is happening in our communities.”

Menter Môn will are now committing to frequently carry out this research and prepare to measure other areas of Ynys Môn again in March 2025. The company seeks to ensure financial support to be able to achieve this, as well as seeking to encourage and support other counties to adopt this model of measuring actual use of the Welsh language.

n Ali Jones, Kaliko business owner, Howard Browes, business owner and Chair of the Cybi Business Forum and Medi ParryWilliams, SMART Towns Wales High Street Data Consultant.

n Members of Menter Mon’s Language and Community Team measuring language data in Llangefni, Anglesey.

Events Round-Up

What a fantastic few months of events we’ve had as 2025 really kicked into gear! It’s been brilliant to see so many new connections being made and existing ones strengthened! You can view some of the events below.

11th March – Tour of Liverpool Airport

27th March – West Cheshire Women’s Network

1st April – Round the Table Networking at Venue Cymru

3rd April – Next-Gen Network

4th April – Sales Club

29th April – Networking Lunch at Chester Football Club

8th May – Round the Table Networking at Wrexham University

13th May – Ynys Mon Network

14th May – Networking Lunch at Artezzan Restaurant & Bar

Upcoming Chamber Networking Events

PATRON FOCUS

Cheshire College and Belong Villages unite to transform dementia care education

Cheshire College – South & West is proud to announce a strategic partnership with Belong, a pioneering not-for-profit organisation redefining dementia care. The collaboration marks a significant step towards enhancing education and career opportunities in the health and social care sector.

Belong has been at the forefront of innovative dementia care, integrating services, housing, and community within their award-winning Belong villages.

The partnership journey began in 2024, with an initial visit to Belong Chester Village, where discussions focused on exploring collaboration opportunities. This was followed by a site visit to the College’s Campus in July to further shape the partnership and identify areas for mutual development.

In August, the two organisations began refining tailored learning programmes, setting the stage for the integration of specialised training solutions designed to meet the evolving needs of the health and social care sector.

January 2025 marked a key milestone: the development of a new training space at the Crewe campus, designed to replicate Belong’s household care settings. The space will provide students with hands-on training in a realistic care setting, allowing them to experience firsthand the high standards of care that Belong is known for.

By mirroring the layout and functionality of a real Belong household, students will develop practical skills and a deep understanding of best practices in person-centred care before entering the workforce.

The environment will provide students with invaluable hands-on experience in dementia care, bridging the gap between education and employment. The collaboration is further strengthened by the College’s existing investment in cutting-edge healthcare training facilities. At the Ellesmere Port campus, the College recently unveiled a stateof-the-art hospital ward featuring

a 6-bed replica ward, advanced dental simulation equipment, life-like mannequins, virtual dissection tables, and immersive digital reality programmes.

A similar facility at the Crewe campus has already proven to be a resounding success, offering students invaluable practical experience.

Through work experience at Belong villages, apprenticeships, and T-Level placements, students across the region will gain practical insight into industry best practices while developing essential skills.

Tailored learning courses will be designed to align with sector demands, improving employability, while additional initiatives such as guest speaker sessions, curriculum enrichment, and digital projects will further enhance the learning experience for students from across Cheshire.

Helen Nellist, Deputy Principal and Deputy CEO of Cheshire College, highlighted the significance of the partnership, stating:

“This represents a remarkable opportunity for students to engage with industryleading dementia care models, develop essential skills, and contribute meaningfully to the care sector.”

“By working with Belong, we are shaping the future of healthcare education and ensuring our students are workforce ready.”

Brendan Conlon, Learning and Development Manager at Belong Villages, echoed this enthusiasm: “This partnership is an exciting opportunity to bridge the gap between education and industry. By working closely with Cheshire College, we can create a pipeline of skilled professionals who are equipped to provide the highest standard of care.”

As the partnership progresses, both organisations remain committed to continuous improvement and innovation, ensuring students receive the best possible education while making a real difference in the lives of those living with dementia.

“This represents a remarkable opportunity for students to engage with industry-leading dementia care models, develop essential skills, and contribute meaningfully to the care sector.”

n Cheshire College South & West's Hospital training ward

Cheshire West and Chester Council’s Skills and Employment Service is getting a fresh new look

A new Prospectus was launched on Friday 9 May 2025 detailing the training and support available for people looking to learn new skills for their career or help to get into work.

There are four Skills and Employment Hubs in the Borough in Chester, Ellesmere Port, Northwich and Winsford. Previously known as Work Zones, these Hubs provide a base to deliver employment support and an extensive adult learning programme. Skills and Employment Hubs support people who want to develop new skills before looking for employment and those who are already in work and want to improve their prospects. The Hubs offer more than just help to find work and so have been rebranded to reflect the broad offering of support that can help residents. Learning and Skills Hubs will now be known as Skills and Employment Outreach.

The Skills and Employment team has been part of Cheshire West and Chester Council since its inception, and the team has grown to over 100 people delivering over a dozen different projects.

The Skills and Employment Service offers adult learning and training, including Skills and Employment Hubs, outreach, and courses delivered by partners in areas ranging from beauty treatments to forklift truck training. There are also employment support projects which focus on providing tailored support to residents with barriers to work.

The Prospectus was launched at an event last week at Winsford Skills and Employment Hub, highlighting the work of the Skills and Employment team and the support available to help people learn new skills or to assist them in their career or job search.

During the launch day, the Winsford Skills and Employment Hub delivered a Functional Skills English course and an Interview Skills session. People who completed the Interview Skills session will get a guaranteed job interview for the new B&M superstore in Winsford.

“Employment Directions helped me to realise my potential and my self-worth. The support I received allowed me

to explore options that I may never otherwise have looked at. My quality of life has dramatically improved, I have financial stability, and I feel very excited for my future.”

“I received the professional help which allowed me to go back to work. Without support from my employment advisor, it would not have been possible. I appreciate the level of engagement, fantastic communication and knowledge. I strongly recommend the service for every person with long-term mental health problems.”

“I just want to thank you so much for working with and helping her. She has come out of her shell and it's great to see. When she got the news to say she has the job - wow, she was beyond excited. This is a good start for her going forward and it's thanks to you!”

Comments from people who have benefitted from the support on offer from the Skills and Employment Service

“Skills and Employment has been part of Cheshire West and Chester Council since it began, and I am extremely proud of the work the Council teams do and the glowing feedback they receive from residents. The teams are an inspiration, they put residents first, understand them and build their confidence - they don’t blame or berate, they support and encourage.

“This culture of understanding is why we’ve rebranded our hubs as Skills and Employment Hubs, to make clear that the service is for anybody - whether they are ready for work today or need some help to get there. No matter your situation, background or needs, we will meet you where you are.

With these changes, the Council has kept its promise to create a training and employment service for our Borough by combining its adult education, skills, careers and employment services.

The Hubs alongside a new Prospectus

n L to R: Matthew Smith - Skills and Employment Manager, Cllr Nathan Pardoe - Cabinet Member Inclusive Economy, Regeneration and Digital Transformation, Hayley Owen - Head of Economic Growth.

underline our commitment to residents that if they need support into work or help finding find their way, this Council is on their side.”

Cllr Nathan Pardoe, Cabinet Member for Inclusive Economy, Regeneration and Digital Transformation

For more about the Skills and Employment Service, to find out what courses are running and view the Prospectus of support available visit www.cheshirewestandchester.gov.uk/ residents/education-and-learning

Mid Cheshire Plan approved

On the 14th May Cheshire West and Chester Council’s Cabinet approved the plan which presents a vision for investment and growth in the Mid Cheshire area.

The Mid Cheshire Plan is a 15-year strategy to bring more economic investment and development opportunities to Northwich, Winsford, Middlewich and the surrounding rural areas. This will build on previous public and private investment, accelerate regeneration schemes that will help to create successful places and build consensus amongst partners on delivering future economic growth by supporting businesses, and creating jobs.

YOUNG CHAMBER

Young Chamber sponsor HR Dept Wrexham & Chester delivers valuable Interview Workshop at Bryn Tirion Hall School

As part of the programme’s commitment to developing future talent, Young Chamber sponsor HR Dept Wrexham & Chester recently delivered an engaging and interactive Interview Skills Workshop at Bryn Tirion Hall School.

Led by Niamh Kelly, Director at The HR Dept Wrexham & Chester, the session aimed to prepare students for realworld job interviews by helping them develop the confidence and skills they’ll need when entering the world of work. Niamh shared expert insights into the job advertisement process as well as providing students with some example questions that employers may ask during an interview. Niamh also made them aware of rules that potential employers need to abide by during the interview process, including not discriminating due to race, religion, age, gender etc, and being careful not to use unconscious bias during interviews.

The workshop was a huge success, with students fully engaging throughout the session. They were encouraged to reflect on their strengths and experiences and

to think about how to present themselves positively and professionally.

Jenny Davidson, Events & Young Chamber Manager at WCNW Chamber said: “Thank you to Niamh for her continued support of the Young Chamber programme. Support like this from Niamh and all of our other Young Chamber sponsors is what allows the

programme to continue to support students across our region as they prepare for life after education.

Jenny continued: “Workshops like these are a key part of the Young Chamber programme, which connects local businesses with schools to help bridge the gap between education and employment.”

Career Fair at Christleton High School supported by Young Chamber programme

Sponsors of the Young Chamber programme recently offered guidance and support to more than 1000 students at Christleton High School during the school’s annual Careers Fair, which welcomed students of all ages.

Sponsors in attendance were varied, giving the students a chance to gain insights into a wide range of areas, such as healthcare, engineering, and further education. Each sponsor hosted a stall, giving students the chance to explore a range of industries, ask insightful questions, and gather valuable information on skills requirements, career pathways, further education options, and potential apprenticeship opportunities. This Career Fair marked another successful event made possible by the

Young Chamber programme. Thanks to the continued support of its sponsors, the programme continues to grow, helping more students prepare for life beyond education through a range of activities, including mock interview days, CV workshops, career talks, and enterprise projects.

West Cheshire & North Wales Chamber of Commerce Events & Young Chamber Manager, Jenny Davidson, commented: “I want to extend a huge thank you to all the Young Chamber sponsors who supported this event. It was incredibly rewarding to see students engaged, curious, and excited about the wide range of companies and career opportunities on offer. Inspiring that kind of enthusiasm is exactly what the Young Chamber Programme aims to achieve, and it was fantastic to see it brought to life throughout the day!”

n Niamh Kelly (L), Director of The HR Dept Wrexham & Chester, with Sarah Humphreys (R), Assistant Headteacher at Bryn Tirion Hall School.

n Alex Moisley representing Young Chamber sponsor Nuffield Health at the Career Fair

Inaugural Petty Pool Vocational College Young Chamber event supported by programme sponsor Gavin J Priest – Photographer

The Young Chamber programme recently provided invaluable guidance and support to students at Petty Pool Vocational College during their Career Fair.

Among the diverse range of businesses in attendance was Yong Chamber sponsor and professional photographer Gavin J Priest, whose expertise in photography and videography offered students unique insights into creative industries.

Taking place at the College’s campus in Sandiway, this Career Fair provided students with hands-on opportunities to explore different industries, ask useful questions, and collect essential information about skills development, career progression routes, and inclusive education options.

This Careers Fair was another opportunity for the Young Chamber programme to support local students, helping them to learn new skills and information, and bridge the gap between education and the working world. Through the ongoing commitment of sponsors like Gavin and the support of Young Chamber members such as Petty Pool Vocational College, the programme continues to expand its reach, helping more students from across our region gain the skills they need

through a range of activities including mock interviews, CV building, workshops, career presentations, and enterprise projects.

Nadia McKane, Head of Marketing & Fundraising at the Petty Pool Trust, commented:

"At Petty Pool, everything we do as a college is all about giving young

Thank you to the following Young Chamber Sponsors for helping

• Cheshire College South & West • Cheshire West and Chester Council • Gavin J Priest – Photographer • Nuffield Health

The HR Dept Wrexham and Chester

TTE Training Limited

Wrexham University

adults with SEND the best chances of securing paid employment when leaving Petty Pool. At our recent careers fair, Gavin shared with learners about his business and career opportunities as a photographer. Learners were inspired to explore opportunities in the creative sectors as a result. Thanks Gavin!"

Young Chamber was established to tackle the skills gap that businesses were reporting and to help pupils, at schools and colleges from across the region, develop the necessary skills to hit the ground running when they leave education.

If you are not a sponsor of the programme but you want to help the programme to continue to support students across our region, for more information please email: youngchamber@wcnwchamber.org.uk for more information.

n A selection of Gavin’s cameras for the students to look at

PATRON FOCUS

AI Agents at work: Are you ready for the autonomous workforce?

Are your business operations prepared to integrate AI agents that can autonomously handle tasks, make decisions, and transform your workforce dynamics?

Introduction

The integration of Artificial Intelligence (AI) into the workplace is no longer a futuristic concept—it's a present reality. AI agents are increasingly capable of performing tasks that were once exclusively human domains, from customer service to data analysis. As these technologies evolve, businesses must assess their readiness to adopt AI agents and understand the implications for their operations and workforce.

The Rise of AI Agents

AI agents are software programs that can perform tasks, learn from data, and make decisions with minimal human intervention. They are being utilised in various sectors:

• Customer Service: AI chatbots and virtual assistants handle inquiries, provide support, and improve response times.

• Data Analysis: AI agents process vast amounts of data to identify trends, make predictions, and support decisionmaking.

• Automation: Routine tasks such as scheduling, inventory management, and basic accounting are increasingly managed by AI.

These applications not only increase efficiency but also allow human employees to focus on more strategic and creative tasks.

Preparing for AI Integration

To effectively integrate AI agents into your business, consider the following steps:

1. Assess Your Needs: Identify areas where AI can add value, such as repetitive tasks or data-intensive processes.

2. Invest in Training: Equip your team with the necessary skills to work alongside AI, including data literacy and adaptability.

3. Ensure Data Quality: AI agents rely on high-quality data; ensure your data is accurate, relevant, and well-organised.

4. Start Small: Implement AI in a specific area before scaling up, allowing you to manage risks and learn from the experience.

5. Monitor and Evaluate: Continuously assess the performance of AI agents and make adjustments as needed to optimise outcomes.

Self-Help Bullet Points

• Stay Informed: Keep up-to-date with AI developments to understand potential applications and implications.

• Collaborate: Work with AI experts or consultants to guide the integration process effectively.

• Prioritize Ethics: Consider the ethical implications of AI, including job displacement and decision-making transparency.

By

proactively preparing for their integration, businesses can harness the benefits of increased efficiency, improved decision-making, and enhanced innovation.

Embracing AI agents is not just about adopting new technology— it's about evolving your business to thrive in an increasingly automated world.

• Foster a Culture of Innovation: Encourage your team to embrace change and view AI as a tool for enhancement, not replacement.

Conclusion

The advent of AI agents in the workplace presents both opportunities and challenges. By proactively preparing for their integration, businesses can harness the benefits of increased efficiency, improved decision-making, and enhanced innovation. Embracing AI agents is not just about adopting new technology—it's about evolving your business to thrive in an increasingly automated world.

If you're interested in exploring how AI agents can be integrated into your business operations, feel free to reach out for a complimentary consultation. Paul Verinder paul.verinder@e2eintegration.co.uk

Staying Ahead: Your guide to the 2025/26 Tax Year with Ellis & Co

The new financial year has businesses and individuals geared up for potential opportunities, and this is where Ellis & Co continue to lead the way in offering practical, tailored support for clients across Chester, Wrexham and beyond.

With a reputation for going beyond the numbers, the Ellis & Co team are more than just accountants. They are trusted partners in growth, helping clients prepare, plan and succeed in a dynamic financial landscape.

To help clients navigate this financial year with confidence, Ellis & Co has released their free 2025/26 Tax Card that’s available both in print and digitally on their website. With this handy guide, all the essential tax rates, allowances and key deadlines are compiled into one convenient resource for business owners, finance professionals and individuals alike. This tax card serves as a clear and accessible reference point as you make financial decisions throughout the year. Whether you're budgeting for capital investments, planning dividends or managing payroll, it is an indispensable tool for keeping on top of any tax obligations.

A Timely Reminder: Key Tax Changes for Vehicles

As part of their proactive approach to client service, Ellis & Co is also highlighting upcoming changes to vehicle tax rules, specifically those affecting electric vehicles, hybrids and double-cab pickups. These changes, which could impact company car tax liabilities and benefit-in-kind (BIK) calculations, are especially relevant to business owners and employees who rely on company vehicles. The firm’s latest blog outlines what’s changing, who it affects and how to plan ahead to avoid unexpected tax costs.

With clear and actionable advice, Ellis & Co’s reminder serves as a crucial update for those looking to stay compliant and make the most of available reliefs.

Planning Beyond the Numbers

With the above in mind, the heart of Ellis & Co’s continued success is a commitment to providing clients with tailored, personal service. Though tax and compliance are the foundation, the firm’s strength lies in its ability to offer strategic advice that helps clients look ahead, not just back.

Whether you’re a start-up needing guidance on company structure or an SME preparing for digital transformation, Ellis & Co offers expert support every step of the way. Their in-depth knowledge of regional markets, combined with a hands-on approach, ensures that clients receive advice that’s both relevant and realistic to their financial goals and business needs.

“We’ve always been committed to supporting our clients and helping them grow,” says John Farrell, Director at Ellis & Co. “At Ellis & Co, we’ve always believed that good accountancy is about more than just numbers. It’s about building relationships and helping our clients move forward with clarity and confidence.

Whether it’s planning for the new tax year or navigating big changes like vehicle tax reform, we’re here to make sure our clients are informed, prepared and in the best position to grow.”

Looking to the Future

As Ellis & Co continues to grow, the focus remains on empowering their clients to succeed. Whether it is through timely resources like the tax card, expert insights on tax law changes or strategic planning support, the goal is the same: to help clients prepare, plan and prosper.

With the 2025/26 tax year fast approaching, now is the perfect time to tap into Ellis & Co’s expertise. To get your free tax card, book a consultation or find out how Ellis & Co can support your business, visit www.ellis-uk.com.

n Ellis & Co Directors during a meeting

The Person Behind the Business: Michelle Stubbs

An overview of yourself and your current role

I’m Michelle Stubbs, the owner of Delamere Manor — a 100-acre estate in Cheshire that I’ve transformed into a luxury wedding and events venue, pouring my heart into it over the past twenty years.

Over the past decade, I’ve developed the business from scratch, steering it through everything from planning applications to peak season madness. In the early days, I did everything myself — from handpicking suppliers to cooking breakfasts for our guests — because I loved being part of every celebration. As the business has grown, my role has evolved, but I’m still closely connected to every couple’s story. I read every piece of feedback, celebrate every success, and share the emotional moments with my team. Today, I’m focused on how we grow Delamere beyond weddings, with plans for eco-accommodation, wellness experiences, and a deeper connection to the land and local community. Alongside Delamere, I’m also growing a business in the USA, with the hope of replicating some of what makes Delamere special across the Atlantic. What do you enjoy most about your job?

The creativity, the problem-solving, and the sense of purpose. No two days are the same — one minute I’m reviewing financial forecasts, the next I’m kneedeep in planting plans. It’s a job that keeps you learning, adapting, and connected to people in a really personal way.

Was a role like this always what you aspired to?

Not at all. My background was originally in law and equestrian sports, and I imagined a more conventional career path — although I always had a passion for hosting and entertaining outside of work.

Taking on Delamere wasn’t part of some master plan — I was suddenly responsible for a vast estate and had to figure out how to make it work, both emotionally and financially. It wasn’t part of a grand design — it was a challenge I chose to take on, and I’ve grown into it ever since. It’s been a journey of figuring things out as I went along, making mistakes, learning fast, and building something meaningful over time.

Tell us about your previous roles/ business journey

I originally trained as a lawyer and was a competitive equestrian rider for many years. I also worked in hospitality through university, which taught me more about real customer service than any textbook ever could.

Running Delamere has been the steepest learning curve of my life — balancing the pressures of building a business, managing a large property, and making tough decisions on my own.

I rolled up my sleeves and did whatever needed doing, at all hours of the day and night. Over time, I built an incredible team who share that same passion and pride. I recently completed the Goldman Sachs 10KSB programme, which gave me new tools to think more strategically about growth, resilience, and building a business that can stand the test of time.

Tell us a bit about what you do outside of work to relax

I love to travel — it’s often when I find my best ideas and fresh inspiration. I’m happiest when I’m outdoors, whether that’s playing tennis, walking, or just spending time in nature. Pilates has also become a big part of my life for keeping my body and mind in balance.

Most importantly, I’m lucky to have an incredible group of friends who keep me grounded and supported, no matter what’s going on at work.

In an ideal world, what else would you like to be?

I’d love to use my experience to support others — especially women — who are building ambitious businesses from unconventional beginnings. I’m exploring consultancy work to help venue owners and creatives turn their visions into real, sustainable ventures. There’s something powerful about helping others see what’s possible when the rulebook doesn’t fit. What advice would you give to anyone else in business?

You don’t have to have it all figured out at the start — and don’t be afraid to course-correct. Your journey doesn’t have to look like anyone else’s — in fact, it probably won’t.

Trust your instincts, stay close to your values, and surround yourself with people who lift you up — it makes all the difference when the challenges come. Stay rooted in your values, be kind to yourself during the hard seasons, and always keep learning.

Brid Adams

General Manager

Quay Hotel & Spa, Deganwy

WCNW: To begin, tell us a little about yourself and your background.

I grew up in a little village called Fedamore, which is eight miles from the city of Limerick in southwest Ireland. I am the eldest of five and my parents kept the local shop supplying the villagers with their daily newspaper, their petrol and of course my mother's home-made apple tarts.

My first job in hotels was a summer job, I cycled into Limerick City every weekend and worked in housekeeping for five Irish pounds per day. After graduating from the prestigious Shannon College of Hotel Management, I embarked upon a career which has taken me halfway around the world, not only in the UK and Ireland, but also to the Turks & Caicos Islands in the West Indies.

WCNW: What attracted you to the company?

A chance meeting with an old colleague at a Shannon College alumni ball in Dublin alerted me that the Quay Hotel &

Spa had recently been bought by Tony Troy another Shannon College graduate also from Limerick. I had previously enjoyed working for Tony at Principal Hotels and there was an opening for a Commercial Manager at The Quay. So, I decided to return to the UK to give it a try.

WCNW: What did you do next?

I came to Conwy in early 2016. I love being beside the sea and decided this was a place where I could live, and this was a business where I felt I could make a difference. I was promoted to General Manager in September 2018.

WCNW: What are your main responsibilities?

I am ultimately responsible for the management and oversight of a large team of staff and the delivery of results across rooms, food and beverage and spa sides of the business.

involve?

If any of your readers ever come across a typical day, I would love to hear from them. Seriously, my days are incredibly varied since, to all intents and purposes, the buck generally stops with me.

I am usually to be found in the thick of things managing staff and guest issues around the hotel. And I love it.

WCNW: Who is your target audience and what is the main aim of the organisation?

Our individual guests, both local and from further afield are always at the heart of what we do. I always say that I like to offer the céad míle fáilte of North Wales to all our visitors.

However, I am very pleased to be able to welcome other groups from the worlds of show business, sport and politics. We have hosted rugby players, Olympians, singers, politicians and actors. We were temporarily home to many of the I'm A Celebrity team during their visit to the

n Brid with her husband Rob, during a blacktie event at the Quay.

We have some superb staff at the Quay, and I could not do it without them. So, as well as continuing to build on the excellent performance of the business so far, I want to keep recruiting and developing high-quality individuals.

area and we are currently on two prime ministerial visits and counting.

What projects are you currently working on?

Having opened our new spa last year, I am still focused on making that and the associated membership a success. Moreover, I am continually working on bringing big-ticket groups to the hotel.

How have things gone so far?

The Quay has come a long, long way from the business it was a decade ago. I think I can safely say that under my leadership we not only managed our way through the covid pandemic and the disastrous impact it had on tourism, but we have turned ourselves around to become one of the leading hotels in the

I always have a strong focus on commerciality. I would like to think my owner is pleased with what this contributes to the group's annual results. And I have surprised and delighted my family by finding myself a husband over

Any difficulties? If so, how did you overcome them?

With the husband? Never!

And with the business…a customerfacing, people management role is never going to be easy. Not to mention wildcards like loss of water and storm damage.

Keeping calm, organised and focused on what needs doing generally seems to get me through. And I always like to think of my glass as being half full and to act as a radiator and not a drain to the staff.

WCNW: Did you ever think ‘I’ve taken on too big a risk’? If so, how did you overcome it?

Our recent spa opening was a big project with a big investment that I had to make work. I found that just getting my head down was the key.

WCNW: Looking ahead, what are your main aims for the organisation and how would you like it to develop?

We have some superb staff at the Quay, and I could not do it without them. So, as well as continuing to build on the excellent performance of the business so far, I want to keep recruiting and developing high-quality individuals. Someone will have to do my job one day. It helps immensely that our owner is very committed to the same thing.

WCNW: How have businesses and individuals responded to what you’re offering?

I am particularly pleased with how I have managed to build relationships with key local stakeholders like the North Wales Business Club and, of course, the Chamber.

The people and organisations that come and then return to the hotel speak for themselves.

We also have a large number of our staff who have been with us for many years, which I would like to think hasn't happened by accident.

WCNW: Are there any particular people, business leaders or others you look up to? What have you learned from them?

My staff are probably fed up with me telling them the importance of “structure and discipline” in everything they do. I learnt this early on from my tutors at Shannon College and their words have been my guiding light ever since.

WCNW: What are your career aims and aspirations? Is there anything else in particular you’d like to achieve in your lifetime

Both my mother and my grandmother always used to say that what is for you won't pass you. My husband certainly didn't.

We shall have to see what the future holds, but whatever happens, I hope my commercial, troubleshooting and project management skills will stand me in good stead. And, wherever that might be, let it not be too far from a large body of salt water.

WCNW: What message would you give to other people in business?

The hospitality business is not for everyone. However, you cannot beat it as a place to learn customer, people and commercial skills. There are plenty of opportunities if people will seize them.

L E T U S H O S T Y O U R

N E X T M E E T I N G

The Quay Hotel offers a one-of-a-kind venue for almost any function The unparalleled views of Conwy Castle, coupled with the marvelous Welsh coastline, provide any meeting at the Quay Hotel with an inspiring backdrop.

In our Inside Meet spaces you’ll find plenty of room for anything from a board meeting to a week long conference Our two Castle Suites can be arranged to host an intimate group of ten, or combined to create space for up to 240 people.

Draw inspiration from your surroundings and take in the beauty of the Welsh coastline.

W H E R E B U S I N E S S M E E T S L E I S U R E

Attending a conference doesn’t mean you have to miss out on relaxation. Stay at our coastal hotel, where business meets leisure in perfect harmony.

After a productive day of meetings and networking, unwind with a stroll along the beach, a dip in the pool, or a soothing spa treatment at our Spa at the Quay. Join us to end the day with a delicious meal in our Ebb & Flow Restaurant with stunning views of the Conwy Estuary and Castle straight from your table.

WHAT I AM PASSIONATE ABOUT

What I Am Passionate About...

By

Ali Wheeler, CEO of WeMindTheGap

At WeMindTheGap, we give new opportunities to young people who deserve better—opportunities to learn, to grow, and to believe in themselves. We provide the skills to have real choices in life and work.

As CEO of this incredible charity, I see firsthand what happens when young people who have fallen through the gaps are given not just support, but a sense of belonging. As we celebrate ten years of impact and prepare for the next chapter, my passion has never been clearer: to build a world where every young person has the maturity, independence, and aspirations to thrive.

Founded in 2014 by Rachel Clacher, cofounder of Moneypenny, WeMindTheGap began with a single six-month paid traineeship for a small group of underserved young people. Ten years later, we have grown into a charity that delivers five programmes—online and inperson—designed to meet young people where they are, and walk with them on their journey to where they want to be. We mind the gaps in young people’s lives—gaps that the rest of us often take for granted. Whether it’s having a reason to get out of bed, learning how to communicate in a workplace, or building healthy routines, we help put the basics in place so that our Gappies can begin to dream bigger. Every young person deserves the opportunity to belong, to be part of something bigger, and to know they are not alone.

That's why I’m proud to share that WeMindTheGap has been awarded £4.9 million in funding from The National Lottery Community Fund over the next five years. This transformational support will help us move closer to our ambition: to support over 10,000 young people at a cost of £12 million, and to grow a powerful support network of 10,000 people who will stand alongside them.

We are also thrilled to be partnering with The Westminster Foundation, which has made a five-year investment to support young people in Cheshire West and Chester who are at risk of falling out of education. This support will be delivered through our schoolbased WeInspire programme—providing early, targeted help to ensure that young people stay engaged, motivated, and connected to their futures.

Because it truly does take a village to raise a child—but it takes a system to mind the gaps.

Our model is about more than just temporary fixes. We’re building a system that creates lasting change. One that bridges, closes, and ultimately ends the gaps that disadvantage young people— social, economic and educational. Who you know, what you know, and who supports you matters. Through mentoring, coaching, and partnerships with employers, we’re creating meaningful connections—relationships that lead to personal and professional growth. What we’re building is social capital: the trust, support, and opportunity that enable communities to thrive.

We also see our work as a powerful opportunity for business. Supporting social mobility is not just a charitable act or a one-off event. It’s a strategic ESG investment—a measurable way to build brand reputation, strengthen your community, attract talent, and meet the growing expectations of investors, consumers, and regulators. By investing in today’s young people, particularly those from disadvantaged backgrounds, we are investing in the workforce of tomorrow— and in the future of our society.

We are calling this the Power of 10,000— a network of networks, rooted in community, built on collaboration. It includes mentors, peers, employers, volunteers, and friends. It’s about creating opportunities with local employers, sharing skills, offering meaningful work experience, and ensuring there’s support into good youth employment. It’s about being part of a system that delivers real change, one young person at a time.

Logan’s journey is one of the many that inspires us. When we met him at a Jobs Fair in Wrexham, he was feeling lost, anxious, and unmotivated. “I wasn’t really engaging with the Job Centre, and I felt really nervous about starting something new,” he told us. But after joining WeDiscover, our digital-first programme, Logan’s mindset began to shift.

“The calls helped more than I expected,” he said. “And getting to know people my age, making new friends—that was brilliant.” Guest speakers sparked new ideas, from improving his sleep habits to discovering Gladstone Library. He began volunteering at his local community centre and found a new passion working with animals through Agri-cation. He even picked up his drumsticks again and started performing at open mic nights. Logan’s story shows the power of a small step in the right direction—and the impact of having people who believe in you. That’s what WeMindTheGap is all about.

As we look to the next ten years, we are asking businesses, communities, and individuals to be part of that village— to join us in building the system that will mind the gaps. To invest not only in programmes, but in people. To help us build constancy and capability, to support social mobility, and to create a future in which no young person is left behind.

We are proud of the lives we’ve changed—but we are not finished. With the help of our growing network and the continued support of partners like The National Lottery and The Westminster Foundation, we are building a future with greater equity, opportunity, and hope. And that is something worth being passionate about.

King’s Awards for Enterprise 2025 announced and entry period starts for 2026

On the eve of the winners announcement for 2025 Cheshire Lieutenancy ran a successful workshop for over 60 organisations, large and small, considering making an application for a King’s Award for Enterprise for 2026. A King’s Award for Enterprise is the highest official UK award for outstanding achievement by UK businesses.

This year King’s Awards for Enterprise saw 199 businesses recognised nationally across all four categories nationwide; 116 for International Trade, 46 for Innovation, 27 for Sustainable Development and 10 for Promoting Opportunity through Social Mobility. Cheshire organisations

submitted 21 applications and received 7 awards which was on a par with last year.

A strong performance given that applications were down this year.

The workshop offered hints and tips from previous recipients on how to submit the best entry and covered what the judges are looking for. It was designed to support organisations through the entry and rigorous selection process, making it as quick and easy as possible.

The workshop shared knowledge and advice from successful applicants and attendees met and got to know some of the businesses that are driving growth in the region and making a difference to communities and individuals. It included breakout sessions with successful recipient entries from the four categories.

Robert Davis, CEO at EA Technology, a recent recipient in the Innovation category said; “The award application window for 2026 is from 6th May to 9th September 2025, so it gives businesses and organisations the time to prepare and submit their entry (or entries) to give it their best shot to be successful. Sometimes it takes a while to assemble the data needed and to tell your story in the best possible way.”

He added: “Congratulations go to this year’s winners of a King’s Award for Enterprise in Cheshire and everyone involved with the workshop.”

Specialist learning coach completes trainer training to continue her positive impact

Chamber member Sue Hall is an education consultant & coach who helps parents demystify their child’s dyslexia diagnosis.

Having seen the positive impact her work has had with her 1:1 clients and their children, Sue has recently completed trainer training so she can share her practical strategies and insights with larger audiences.

Sue said “I’m delighted to share that I’m now a certified trainer with One of Many. "You may ask why would a qualified and experienced teacher seek a training qualification?

"Well, if there’s one thing Dr Joanna Martin and the incredible One of

Many team know, it’s how to create transformational workshops and extraordinary presentations. I was super keen to learn from a leader in the field.

"I’m very much looking forward to using my new skills to share tools and techniques with parents to help them understand their child’s dyslexia and positively and proactively advocate for them."

Dr Joanna Martin commented that "It’s an honour to hold space for incredible change makers like yourself and equip you with the skills that really help you land your message powerfully.

"I’m so looking forward to seeing how you share your passion for helping parents decode their child’s dyslexia so their child can thrive.

“This will change families lives for sure!”

n Sue Hall, Education Angel

n Speakers at the Kings Awards for Enterprise Workshop at The Courtyard, Grosvenor Eaton Estate

On board with Lisa Carew

Operations Director at NMS Recruit, and a member of West Cheshire & North Wales Chamber of Commerce Focus Group.

Tell us a bit about yourself and your professional journey. What led you to this point in your career?

It’s hard to believe, but I’ve now spent over 30 years in the recruitment industry. I’ve had the privilege of working for a fantastic recruitment organisation earlier in my career, followed by 13 years running my own agency. That experience taught me so much, not just about business, but about people, and how rewarding it can be to create something from the ground up.

For the last eight years, I’ve been part of NMS Recruit as Operations Director. Throughout it all, my approach has always been relationship-led. I believe recruitment is about more than just filling roles, it’s about helping people make

meaningful career moves and supporting businesses to grow in the right way.

I’ve also been a member of the West Cheshire & North Wales Chamber of Commerce for nearly 10 years, and it’s been a huge part of my professional life, helping me build relationships across the region.

As a member of the Board of Directors, what does your role entail?

I’m incredibly proud to have taken on the role of Chair of the Focus Group, and I’m loving it so far.

The Focus Group reflects our range of members, from SMEs to large companies, acting as a bridge between the Chamber’s members, the CEO, and the Board. Our job is to gather feedback, support new members, and help shape the Chamber’s future direction.

We’re also involved in planning the Annual Dinner and shortlisting process for the Chamber’s Business Awards, which is such a privilege! It’s inspiring to see the amazing work being done by organisations across the region.

How do you see the Chamber evolving in the next few years, and what role do you hope to play in that growth?

It’s no secret that we’re all operating in a challenging economic climate, but that’s when organisations like the Chamber matter the most. As Chair of the Focus Group, I see my role as helping to be a

voice for the members, shaping events and initiatives that reflect the needs of our business community.

From a recruitment point of view, it’s also about supporting members through a tricky market. Hiring the right people has never been more important, and I’m passionate about helping Chamber members get that right so they can continue to grow and thrive.

What advice would you give to aspiring professionals who one day hope to take on leadership roles like yours?

The best advice I can give is simple: find something you genuinely enjoy and give it your all. Also, never stop challenging yourself and those around you. Growth doesn’t happen by playing it safe, so take the opportunities that scare you a little. You’ll be surprised what you’re capable of when you back yourself!

Beyond your work on the Board, what are your passions or interests outside of the professional sphere?

I’m a huge fan of horse racing, especially at Chester, and I try to get to Royal Ascot and other courses whenever I can. It’s a great mix of sport and socialising (often over a glass of fizz or an Aperol Spritz).

I also love spending time with my daughter, Emma, and catching up with friends. For me, balance is key. Work is a big part of my life, but making time to enjoy the other things I love is just as important.

Hiring the right people has never been more important, and I’m passionate about helping Chamber members get that right so they can continue to grow and thrive.

n NMS Recruit are based at Burton Manor

Our Net Zero journey bennettbrooks

At bennettbrooks, we have focused on sustainability for some time. With seven offices and 180 staff, we know that our impact can reach much further than our in-house teams and locations.

As chartered accountants in the professional services sector, embedding sustainability into our dayto-day practices may not seem as straightforward as in other industries. However, even the smallest steps towards more sustainable practices can create a ripple effect – proving that meaningful change is possible, no matter where you start.

As part of our commitment to sustainability, the business made a conscious decision to embrace renewable energy wherever possible. We've already invested in solar panels across several of our offices, and the shift to solar power has made a significant impact in reducing our overall energy consumption.

Our journey into solar energy began with the installation of panels at our Northwich HQ in January 2023, followed by two additional offices in May and July of that year. The results have been really encouraging with one office generating an impressive 122.4% of its energy needs in the first eight months post-installation, effectively producing more than was consumed. Another site generated 52.3% of its total energy requirements via solar within just six months.

At the end of 2024, we completed a new extension at our Northwich HQ, with sustainability at the heart of the project. The fit-out focused on using energy-efficient and environmentally

friendly materials which aligns with our wider commitment to reducing our environmental impact. The extension includes high-grade insulations in both the walls and flooring to minimise heat loss, energy-saving LED lighting with automatic shut-off sensors, and an air source heating system. To further enhance our renewable energy efforts, additional solar panels were also installed on the new roof space.

Sustainability doesn't stop at our own operations; it also extends to the way we work with others. From caterers to independent stationery suppliers and builders, we actively support local businesses whose values align with our own. To formalise this process, we introduced a Purchasing and Supplier Policy which sets clear guidelines for responsible procurement.

Reducing our carbon footprint is a key focus, particularly when it comes to business travel. Wherever appropriate we encourage virtual meetings to minimise unnecessary journeys, and we follow our sustainable transport policy which promotes the use of environmentally friendly travel operations. We recognise that public transport, car sharing or low-emission alternatives aren't always practical, but the goal is to reduce the environmental impact of all work-related travel wherever possible. It’s about making conscious choices that support a more sustainable way of working.

We are actively working towards a number of environmental goals, including becoming a paperless practice and improving our overall energy efficiency. Simple, everyday actions, such as powering down equipment including all our printers contribute towards this. We’ve also decommissioned our physical IT services across our offices, significantly reducing our energy consumption. Additionally, many of our team members choose to work from home for part of the week, helping to lower commuting emissions and further reduce our environmental footprint.

At every point in our operations, we consider sustainability some examples of which are:

• Electric Company Vehicles

• Shredding and recycling of any paperwork

• IT & Electrical Equipment is reconditioned and recycled by an external provider.

• Sourcing our brand materials including fully recyclable ballpoint pens and highlighters made from recycled materials.

• All our offices have their general waste recycled.

• We use environmentally friendly cleaning products from washing up liquid to toilet cleaner.

• We have a British Heart Foundation donation station at our Northwich office and staff regularly donate clothing and household items.

These everyday choices help us minimise our environmental impact while supporting our wider commitment to sustainability in the workplace.

We are actively working towards B Corp certification, which will be a key milestone on our sustainable journey. This reflects our deep-routed commitment to making a positive impact on all our stakeholders. This includes our clients, our people and communities we operate in, and the planet. For us, B Corp isn't just a badge, it's a clear statement of our values and our dedication to responsible, sustainable business practices.

Bennetbrooks is a fast-growing, dynamic accountancy and advisory firm with over 180 staff across seven offices in the North West and North Wales. We work with a diverse portfolio of clients including SME’s, Family and owners managed businesses, fast-growing start-ups and large multinational enterprises. Our team of specialists provide expert support across a wide range of services including; Accountants preparation, Audit, Tax, Trusts & Estates, Payroll, Corporate Finance and Forensic Accountancy. Together we are focused on not just delivering technical expertise but doing so in a way that supports sustainable, long-term success of our clients and the world around us.

Think Beyond celebrate new office move and prestigious family business award win

It’s a season of exciting change and celebration for Think Beyond. The boutique management consultancy is packing up and moving to Alderley Park - a worldleading innovation campus - while also taking home a coveted accolade at the North West Family Business Awards 2025.

A New Chapter at Alderley Park

Relocating from Knutsford to Alderley Park marks more than just a change in scenery for Think Beyond. It’s a bold step into a vibrant community of over 250 innovative businesses, with access to state-of-the-art facilities and a network of forward-thinking professionals.

Co-founders Mercè and Steven Cozens

are thrilled about the move. Mercè said, “Alderley Park is not just a place to work, it’s a thriving community. We are looking forward to surrounding ourselves with innovative fellow businesses. I can’t wait to welcome our customers to the site - and of course, new customers are welcome too!”

Steven added, “After two years in Wilmslow and four years in Knutsford,

this is a fresh start. It’s our first time in a managed office environment and a formal business park. This gives us, and our clients, access to a broader array of facilities — from meeting spaces and catering to EV charging and beautiful green surroundings.”

Award-Winning Family Business

Adding to the excitement, Think Beyond has been named a winner at the North West Family Business Awards 2025, scooping the Digital Transformation category. The awards, held at Liverpool’s Titanic Hotel, celebrate innovation, resilience, and success among the region’s top family-run enterprises. The win was a proud moment for the husband-and-wife team. Mercè said, “Winning any award is a huge achievement, especially against much larger firms. With all the tumult in the economy and the world, it’s humbling to win. We’re delighted to be recognised among such a passionate group of businesses.”

Video production company continues growth journey with ‘Knew’ starter

A national award-winning video production company, Knew Productions has appointed a new video editor to its growing team.

Anni Ruponen joins the Rossett-based studio, bringing with her extensive broadcast experience. While working in her native Finland, Anni edited major television formats like The Voice, Temptation Island and Dancing With The Stars for the Banijay Group in Helsinki. This media experience complements the existing team of camera operators and directors’ with TV and film backgrounds, ensuring that Knew Productions continues to deliver the standard of business video that’s both creative and polished.

Margaret Knew, director at Knew Productions, said: “Anni has been with us for over a month now and she is already bringing a fresh energy to our post-production work. Her appointment increases capacity within the team, as we do more with both our marketing

agency partners and key sectors like manufacturing, construction and pharmaceuticals”.

Anni added on her appointment: “I am thrilled for the fresh opportunities my role at Knew Productions will bring. Having worked mainly on broadcast media in the past, the chance to test my

skills on a range of clients from different sectors will be an exciting challenge.”

Knew Productions is Wrexham’s longestestablished video company and provides a full-service operation, creating highimpact video content and promotional films for SME companies and well-known multinationals.

n (L to R) Michael Smoult, Mercè Cozens and Nigel Barden at the North West Family Business Awards

n Anni Ruponen, Knew Productions

Introducing your local International Trade Advisers

About the Department for Business and Trade, North of England

The Department for Business and Trade (DBT) is an economic growth department. We ensure fair, competitive markets at home, secure access to new markets abroad and support businesses to invest, export and grow. Our priorities are the Industrial Strategy, Make Work Pay, the Trade Strategy and the Plan for Small Businesses.

The local DBT team operates across the North of England supporting businesses through tailored services such as International Trade Advisers, the Export Academy and strategic partnerships with other local business support providers. We have dedicated International Trade Advisers who have a wealth of commercial experience along with sector and market knowledge, who work with businesses of all sizes to help them accelerate their international growth ambitions through impartial and tailored advice. By working with the DBT team, you will also gain access to local events, trade missions and meet-the-buyer events.

Meet your local International Trade Advisers

Veronica Dawson and Sara Pomfret

Both Veronica and Sara are International Trade Advisers at DBT in the North West region and work in the Cheshire West and Chester area. They have both been with DBT for almost eight years and previously worked in the private sector as Export Managers in multiple sectors. Both are generalist ITAs, working across many sectors and with businesses of all sizes that are at different stages of their export journey. Veronica has specialist knowledge in Infrastructure, and is the DBT Lead for this sector across the North of England. Sara is the DBT Lead for the

Healthcare and Lifesciences sector and also works with many businesses in the Food and Drink sector throughout the region.

Sara says: “Businesses that export achieve stronger financial performance and are hence more likely to stay in business, have a higher profile, more credibility and produce and innovate more. Exporting really is an exciting and rewarding journey. As a past exporter myself, with over 30 years working in this field, I know first-hand how beneficial it can be for businesses to develop sales overseas. I am really looking forward to working closely with West Cheshire and North Wales Chamber of Commerce and the businesses in the local area to support them on their export journey, whether starting to export for the first time or increasing their current activities. An exciting world is out there! “

Veronica says: “International Sales can bring UK businesses much more than increased revenue. Exposure to the opportunities of the world outside your home base may spark innovations, upgrades, and efficiencies for your existing products and services which can benefit your domestic clients. Having seen first-hand how exports can positively impact business growth, I believe that export strategy should be a critical part of every business plan. I am looking forward to working with businesses across the region to develop and realise their export potential”

Hayley Gray, International Trade Manager at West Cheshire & North Wales Chamber of Commerce, added: “We are delighted to have a close relationship with Sara, Veronica and the wider team at DBT and it is brilliant to be able to highlight the amazing support they provide businesses in the region. Exporting poses a great opportunity for businesses in the region and by collaborating together, we are better positioned to ensure businesses receive the support and advice they need.”

n Veronica Dawson

n Sara Pomfret

UK-US trade framework brings relief to British businesses

British businesses are breathing a collective sigh of relief following the announcement of a trade deal framework between the UK and United States, with industry leaders welcoming significant tariff reductions across key sectors.

The British Chambers of Commerce (BCC) has praised the agreement, which addresses critical concerns that have plagued UK exporters in recent months. Shevaun Haviland, Director General of the BCC, described the deal as delivering "much needed certainty" to businesses that had been operating in an increasingly uncertain trade environment.

Major wins for key industries

The framework agreement delivers substantial benefits for several cornerstone industries of the British economy. The automotive sector emerges as one of the biggest winners, with the reduction of 25% tariffs on most UK automotive exports providing immediate relief to manufacturers who had been forced to cut jobs, delay investments, and put sales on hold.

Steel and aluminium producers will also benefit significantly from the removal of levies that had been hampering their competitiveness in the American market. These sectors, which form the backbone of British manufacturing, had been particularly vulnerable to trade tensions and will now be able to re-establish supply chains and fulfil orders that had been put on hold.

The aerospace industry, including jet engine manufacturers, also secured favourable terms under the new framework. This development is particularly significant given the UK's position as a global leader in aerospace technology and manufacturing.

Additional protections for the pharmaceutical sector round out the package of benefits, safeguarding another area where British companies have established strong market positions in the United States.

Building on strong economic foundations

The agreement comes at a time when UKUS economic ties are already substantial. Bilateral trade between the two nations is currently worth £300 billion annually, with the UK holding £500 billion in US investments while American investment stock in the British economy totals £700 billion.

This high level of economic interdependence underscores the mutual benefits of reducing trade barriers. The framework agreement acknowledges this reality by committing both nations to pursue a comprehensive digital trade deal, which could further streamline commerce in the digital age.

A step forward, not the final destination

While celebrating the achievement, business leaders emphasise that this framework represents a beginning rather than an end point. The BCC has called for continued efforts to promote free and fair trade across all economic sectors, maintaining that tariffs ultimately create lose-lose scenarios for both trading partners.

The agreement follows closely on the heels of a trade deal with India, suggesting a broader government strategy to strengthen the UK's global trading relationships in the post-Brexit era. However, industry voices stress that more work remains to be done.

Challenges and future priorities

Despite this week's successes, significant challenges remain for UK exporters. Global trading conditions continue to be described as precarious, with ongoing uncertainties affecting business planning and investment decisions.

The BCC has identified several priorities for future action. Chief among these is the need for what they term a "bold reset agenda" with the European Union to reduce trade costs with the UK's closest and largest trading partner. Additionally, there are calls for greater support to help UK companies capitalise on opportunities in the rapidly expanding Indo-Pacific region.

Looking ahead

The framework agreement with the United States represents a significant diplomatic and economic achievement for the UK government. For businesses that had been struggling with punitive tariffs and uncertain market access, the deal provides the certainty needed to make long-term investment and operational decisions.

However, the broader message from the business community is clear: while this agreement is welcome and necessary, it must be part of a comprehensive strategy to strengthen the UK's global trading position. With economic relationships spanning centuries of cooperation, both the UK and US stand to benefit from continued efforts to remove barriers and promote the free flow of goods, services, and investment.

The success of this framework agreement may well serve as a template for future trade negotiations, demonstrating that even in an era of increasing protectionism, pragmatic solutions that benefit both trading partners remain achievable.

Get up to date on International Trade!

Is your business's International Trade activity being affected by the impact of tariffs or any other issues?

If so, then be sure not to miss the next edition of our online International Trade Hot Topic on July 17th.

We can’t wait for this session as we are joined by International Trade expert, Becky Stark from Stark Export Focus, who’ll be taking you through all the latest insights into trade agreements and the UK-EU trade reset.

Join us for this free online session to improve your trade knowledge and ask the questions that your business needs to know.

Visit our website or email internationaltrade@wcnwchamber.org.uk to find out more.

Start

the journey towards your Foundation Award…

Bookings are now available for our upcoming training courses!

If you want to gain a clear understanding of the key areas that underpin the world of International Trade and achieve your British Chamber of Commerce accredited Foundation Award, then be sure to check out our upcoming course dates by scanning the QR code on this page.

These accredited courses cover a whole host of topics and with dates until January next year now available to book, you can make sure that you are fully trained in the most important areas of international trade. Find out more or book your place on any of these courses by emailing internationaltrade@wcnwchamber.org.uk or scanning the QR code on this page.

Chamber businesses have a blast to help those in need

Three local businesses united in a show of community and collaboration as the first Hospice of the Good Shepherd charity clay pigeon shoot was held at Catton Hall, Frodsham in March.

Thanks to the power of networking and partnerships formed through the Chamber of Commerce, the event raised an impressive £8,500 to support patients and families.

The shoot saw dozens of teams compete in the stunning Cheshire countryside before enjoying a meal and prizegiving ceremony in the lodge.

Behind the scenes, the event was a great example of what can be achieved when local businesses work together.

Ian Cooper Photography played a key role in the event’s success after founder Ian Cooper connected with Simon Sutton of Clay Connections Ltd at a Chamber of Commerce event, introducing the company to the Hospice team and enabling all three businesses to work together to bring the charity shoot to life.

Ian, who set up his photography and video business after more than 15 years as a press photographer, donated a full day of event photography and sponsored the ‘Top Shot’ award. He credits the Chamber for fostering the kind of meaningful connections that make projects like this possible.

He said: “As a small business owner, networking with others in the same position is key. I value the help and support of the Chamber, and the networking events have been vital, not just for clients but making friends along the way too.

“After meeting Simon at the Chamber, it became obvious that we could support the Hospice with the help of other local businesses through a charity shoot.”

Charity partners with Confidence Coach to deliver powerful storytelling sessions

When Lexi Heselwood, Communications Manager at Children

Today Charitable Trust, first met Cat Williams, director of Building Your Confidence Ltd, at a Chamber of Commerce Round the Table networking event, she was instantly captivated by Cat’s ability to immerse her audience in a story.

Fast forward several months and a few serendipitous meetings later at other Chamber events, the pair struck up a conversation about an exciting new project the charity was planning: Reading for Life—a series of inclusive storytelling sessions for primary schoolaged children featuring top authors and illustrators. The sessions were delivered online and were designed to raise awareness of disability and neurodiversity while celebrating inclusion and diversity. Lexi explains: “We’re a small team of just five passionate people, and being such a small charity, we knew we’d need extra capacity to deliver the storytelling sessions. These events are all about spreading awareness, resonating with children, and inspiring them. It was essential to have someone who truly understands how to connect with young audiences—and Cat was the perfect fit to host it for us.”

Since the initiative launched in December 2024, more than 1,800 children from schools across Cheshire West—and even as far afield as the Netherlands—have taken part. Feedback has been overwhelmingly positive, with participants describing the events as “very inspiring” and “powerful in supporting children and helping them to see they're not alone.”

The charity has also donated 100 copies of the featured books to both schools and individual families, extending the programme’s reach far beyond the events themselves.

Cat, who has hosted the sessions with her signature warmth and enthusiasm, shares her perspective: “It was an absolute delight to host these events for Children Today. Storytelling is such an important part of our everyday lives. The stories we tell ourselves and the stories others tell us,

Clay Connections Ltd, co-founded by Simon Sutton, added: “Working with the Hospice team was a real pleasure. A team effort helped make the day a success and having a photographer like Ian, who understands sport, really elevated the event. The Chamber helped spark those connections and we’re proud of what we’ve achieved together. “

Justin Caroe, Head of Fundraising at the Hospice, added: “This event raised an incredible sum for the Hospice and wouldn’t have been possible without the support of Ian Cooper Photography and Clay Connections. We’re incredibly grateful to the local business community and the Chamber for helping to make this a success.”

n L to R - Lexi Heselwood, from Children Today, with host Cat

hugely affect how we think and behave and the confidence we have in ourselves.”

The full range of story sessions can be viewed online at: www.youtube.com /@ChildrenTodayUK/videos

To find out more about Children Today visit: www.childrentoday.org.uk

For more information about Building Your Confidence Ltd visit: www.buildingyourconfidence.com

n Ian Cooper (left) presents James Mann (right) with the Top Shot Award sponsored by Ian Cooper Photography

Williams, from Building Your Ltd.

An insight into DMM: World-class height safety gear

At DMM we manufacture gear that climbers, arborists, and rescue professionals around the world trust with their lives. As Technical Director, I’m responsible for the technical teams, manufacturing equipment, and processes that turn product ideas into highperformance gear trusted in extreme environments – from initial design through prototyping, tooling, manufacture, and certification to internationally recognised standards.

By Stuart Sissins, Technical Director, DMM

DMM began in 1981, cold forging carabiners in a converted art room in Bethesda. Back then, production was manual and small-scale. In 1986 we moved into our Llanberis site and started our own forging lines. Today, we employ over 200 people and export to more than 50 countries, serving professional and recreational users across climbing, arboriculture, rescue, and industrial height safety.

DMM has long been recognised as a benchmark for innovative forged metal goods, and we now complement that with a state-of-the-art CNC machining line and a growing textile department –furthering our manufacturing capabilities, which in turn has allowed us to significantly expand our product range.

Supporting both our own products and subcontract manufacturing requires a skilled, multidisciplinary team: designers, machinists, toolmakers, and production staff – all collaborating to sustain the quality and innovation we’re known for.

A clear example of that innovation is the Cortex – our newest technical ice axe. It follows the legacy of the DMM Rebel, a hot-forged ice axe that was ahead of its time and even featured in the Tomb Raider game and movie franchise. The Cortex represents a modern response to current needs, developed alongside elite athletes for exceptional performance in demanding environments: lighter, more precise, and crafted on advanced CNC milling machines. It recently won the UK Outdoor Industry Award 2025 in the Climbing category and helps keep DMM relevant in the global winter climbing community.

Innovation at DMM isn’t limited to climbing gear. Another part of my role has been helping expand our textile

capability in North Wales. A standout success is the Kinisi harness – a modular harness used in arboriculture – launched last year and now supporting five full-time roles. Designed, stitched, and assembled in Wales, it combines durability, comfort, and patented metal components from our forging and CNC departments, showing how we’re building on our heritage to meet the needs of today’s users and markets.

For DMM and for me personally, keeping manufacturing in Wales is strategic. It gives us control, resilience, and identity. We’ve demonstrated it's possible to create world-class equipment and a globally competitive business from rural North Wales – not by outsourcing, but by investing in skills, capability, and our long-term vision. The goal is not just to maintain that capability, but to evolve it and stay at the forefront of modern manufacturing.

For DMM and for me personally, keeping manufacturing in Wales is strategic. It gives us control, resilience, and identity. We’ve demonstrated it's possible to create world-class equipment and a globally competitive business from rural North Wales.

n DMM’s Cortex Ice Axe in use

n Kinisi Harnesses being forged

n DMM’s state-of-the-art CNC department

VOICE OF BUSINESS Employment Rights Bill progresses through parliament

The UK Employment Rights Bill is progressing through Parliament and includes several significant reforms aimed at modernising employment law under the government's Plan to Make Work Pay initiative.

Ahead of the committee stage of the Employment Rights Bill starting in the House of Lords, Jane Gratton, Deputy Director of Public Policy at the British Chambers of Commerce said:

“This is a critical stage in the process and the window of opportunity to get the right balance in the Employment Rights Bill is fast closing.

“The legislation will usher in a seismic shift in the rules governing the relationship between businesses and their staff.

While both sides are well-aligned on the intention of the Bill – to create fair, harmonious and productive workplaces – there are several major proposals which are deeply worrying for employers.

“Planned changes to dismissal rules, trade union access and ballot thresholds and zero hours contracts, for example, are some of the critical areas that need to be revisited in the parliamentary process.

“The government must continue to positively engage with business and remain open to changes. Only then can it ensure this legislation is proportionate, affordable and right for both firms and their employees.”

Support for businesses

Do you need support in preparing your business for the proposed changes? Join us for an important online briefing on The Employment Rights Bill on 15/07/2025 09:30 - 10:30.

We are delighted to be joined by Claire Brook, Partner, Aaron & Partners who will clarify the current legal position, proposed changes and next steps in the process.

We are also delighted to welcome Jane Gratton, Deputy Director Public Policy at British Chambers of Commerce (BCC) who will explain how BCC advocate on behalf of businesses and the key amendments that have been requested to the Bill during its progress through parliament.

“Planned

changes to dismissal rules, trade union access and ballot thresholds and zero hours contracts, for example, are some of the critical areas that need to be revisited in the parliamentary process."

Cheshire & Warrington Devolution

In December 2024, the government published a White Paper setting out its commitment to devolution across England. Devolution is about recognising that local leaders know their regions best and sets out how devolution would provide new powers and money to invest in the things that are important to our residents, communities and businesses. This has provided the foundation for more detailed conversations with government about the potential new powers and funding our region could receive. Devolution would give the Cheshire & Warrington area greater control over governance and resources. A new Combined Authority will be made up of representatives from the three councils and it will be chaired by an elected Mayor. It will further increase collaboration between councils over issues like transport or housing, that

require joined-up planning across council boundaries.

A new Combined Authority would be able to make decisions and investments that benefit people living and working in Cheshire and Warrington.

Cheshire & Warrington is part of the government's Devolution Priority Programme (DPP) and will work towards setting up a new Combined Authority, with a Mayor to be elected in May 2026. Before any decisions are made, views will be sought from residents, communities

and businesses on how devolution could benefit Cheshire and Warrington. The government has undertaken a consultation on devolution, which ended on 13 April 2025, and we are awaiting the outcome.

A local engagement programme will be taking place over the coming months, giving residents, communities and businesses more opportunities to share their views and learn more about the benefits of devolution. Please share your thoughts on devolution with us!

Flintshire & Wrexham Investment Zone

Investment Zones are areas across the UK where central and local government work with business and local partners to create the conditions for investment and innovation.

The Flintshire and Wrexham Investment Zone will enhance the region's advanced manufacturing sector.

Both Flintshire and Wrexham are already home to high-value manufacturing operations and strategic industrial sites. This project will build on this by offering a unique blend of support, infrastructure and targeted incentives to attract and sustain businesses.

The Investment Zone is expected to launch later this year (2025) following final sign-off by the UK and Welsh governments.

The following are likely to be the areas of focus:

Research and innovation

• Developing pop-up factory workspace to help new businesses scale-up their product lines.

• More research into innovative solutions to help meet the business needs of the future.

Skills

• Improving links with children and young people by building innovative career pathways into the sector.

• Increasing learning to help workers meet rapidly accelerating technical skills requirements.

Infrastructure

• Developing next generation specialist learning facilities to help up-skill the advanced manufacturing workforce.

• Reshaping transport infrastructure to make it easier for people to travel to work at key industrial sites (including people living in areas with high deprivation).

• Accelerating the development of high-quality sites and premises ready for business investment.

Business support

• Creating a dedicated service to help businesses navigate regulatory systems and increase supply-chain opportunities.

• Providing specialist advice to encourage investment in new technologies.

• Engaging with start-ups and scale-up businesses to help them grow.

Planning and development

• Providing a single point of contact for business enquiries.

• Helping to accelerate planning processes.

• Creating ambitious high-quality masterplans for key sites to accelerate development and build investor confidence.

Does receiving generic marketing emails leave you cold?

We get it. After all, who wants to receive an email from a company they like telling them all about stuff they don’t like? Rhetorical question, but the answer has got to be very few, if anyone.

An even bigger turn-off is when the email starts with ‘Dear Customer’. They can’t even be bothered to use your name. It’s actually number 3 in ‘How to Lose a Customer’’ rule book. (This is the rule book we’ve created here at mmunic btw. If you’d like a copy just drop us an email to t.carnall@mmunic.co.uk)

Now compare that to an email that starts with your name and talks about something you're actually interested in. It’s a big difference—and that’s exactly what personalisation and segmentation are all about in email marketing.

Put simply, personalisation means making your emails feel more personal to the person receiving them. Segmentation is about dividing your audience into groups based on certain characteristics—like age, interests, or past behaviour—so you can send the right message to the right people.

And the numbers back this up: according to a study by Campaign Monitor, emails with personalised subject lines are 26% more likely to be opened. Another report from HubSpot found that marketers who use segmented campaigns see as much as a 760% increase in revenue.

How does personalisation work?

Let’s say you run an online pet store. If you know a customer has a dog, they don’t want to receive emails about cat food. Instead, you could send them a discount on dog toys or tips for caring for their breed. That’s personalisation—using what you know about a person to make your message more relevant.

Using a first name increases the chances of your email being opened by a whopping 29%. Include further personalisation in the email itself and your click rate continues to increase. How does segmentation help?

Imagine you have a list of 10,000 subscribers. Some are new customers, some are long-time buyers, and some haven’t purchased in a while. If you send the same email to all of them, it might only feel relevant to a few. But if you split your list into segments—say, new

customers, loyal customers, and inactive ones—you can send different messages that make more sense for each group.

For example:

New customers might get a welcome email with a discount code. (This is a great one to start creating customer loyalty.)

Loyal customers might get early access to a new product, advance notice of a sale, or special offers

Inactive customers could get a reminder of how they need your product or service in their lives and special offers to bring them back.

With better open rates, higher click through rates and reduced unsubscribes, using personalisation and segmentation is a no-brainer, right?

At mmunic, we LOVE this stuff and we’re always on hand to help our customers make the most of their data. So if you’re looking for an email marketing company that can really help. Look no further!

Teresa Carnall, mmunic www.mmunic.co.uk

Put

simply, personalisation means making your emails feel more personal to the person receiving them. Segmentation is about dividing your audience into groups based on certain characteristics—like age, interests, or past behaviour—so you can send the right message to the right people.

Chamber Quarterly Business Report Q1 2025

Your Voice Helps Shape the Region’s Business Future.

Every quarter, the West Cheshire & North Wales Chamber of Commerce invites businesses across the region to share their insights into its Quarterly Business Report (QBR) – a vital barometer of business confidence and performance.

This isn’t just another survey. The QBR feeds directly into the British Chambers of Commerce and informs government policy at the highest levels. Your responses help paint a real-time picture of the local economy, influencing decisions that impact interest rates, business support, and investment. By taking part each quarter, you’re giving the region a stronger voice –highlighting the challenges you face and the opportunities ahead. Whether it’s rising costs, recruitment struggles, or market optimism, your feedback helps drive the agenda for change. Below, you can see how your responses have helped give us insights into our local economy in our Quarterly Business Report for the first quarter of 2025.

Background

Responses: 91

Employees represented: 19,000

Sector split: 21% Manufacturing, 79% Services

Fieldwork period: 10th February6th March 2025

Findings

• Business confidence recovered to levels prior to the Autumn Budget announcement.

• Cashflow concerns remain with only 28% of businesses reporting an increase during the last quarter.

• Domestic and overseas sales and orders remain flat.

• The number of businesses looking to recruit in the 3 months prior to the survey fell to the lowest point since Q1’21 (47%).

• 83% of businesses that did try to recruit faced difficulties.

• Investment intentions recovered after a four-year low but remain historically subdued.

• Inflation remains the top external concern for businesses.

• Labour costs continue to be the biggest pressure on prices cited by 64% of respondents.

Business Sentiment

“Business confidence is fairly low and the extra tax burdens and new employee regulations placed on SME's are hindering any confidence.”

“We are quietly positive about how the next year will look and are expecting to grow our service and business offering.”

“Forthcoming National insurance increase is disastrous for any company employing unskilled or low-skilled staff.”

Final Thoughts

“Despite ongoing concerns from businesses, recent policy announcements, notably national insurance increases, this quarter’s QBR shows some positive signs for our region with confidence and investment intentions showing signs of recovery.

“It remains a challenging time for businesses with the domestic side seeing, tax rises, specifically the NICs increase which are consistently cited by businesses as a concern. A global tariff war is also a major blow for both importers and exporters, although tensions have eased since this survey took place.”

“Inflation remains the key concern for firms in our region and with costs mounting up, this could push up prices and further limit interest rate cuts.

“To help business we need to see quick action in three specific areas. Firstly, ministers should accelerate business rate reform to create a system that incentivises investment.

“We also need the Government to speed up infrastructure investment, to help SMEs in supply chains across the country. Finally, it’s crucial to support exports, especially in a world where new and changing tariffs are adding an extra layer of complexity.”

Sarah Bailey, CEO, West Cheshire & North Wales Chamber of Commerce

Getting Started with Cymru Drones

What’s in a name?

I wanted the name to indicate the region in which we work. It’s also a nod to my Welsh roots as my family are from Blaenau Ffestiniog.

Your position?

Founder and owner.

About your business?

We provide videography, photography, photogrammetry and 3D mapping services. We work within numerous channels including tourism, hospitality, construction, real estate and architecture to name a few. We provide a full endto-end service from applying for any permissions to fly right through to editing and delivering 4k video content.

About you!

I’d been in commercial specification sales for the previous 25 years. My most recent role was as Group Sales Director for a large British manufacturer where we employed 250 people. I was with the business for 10 years and travelled extensively and frequently across Asia, Europe, the Middle East and America. It was a fantastic experience which exposed me to numerous new cultures, cities and countries.

We worked extensively with the British Department for International Trade so I had the opportunity to visit many British embassies and meet some amazing people. I also had the pleasure of accepting the Queen’s Award For Enterprise on behalf of the business, this was followed by a visit to Buckingham Palace where I met King Charles. Why?

The travel element and also the continual management of a large, complex sales team although very rewarding, does not come without its challenges.

I’d considered a career change postcovid but didn’t particularly want it to be a full-on sales role, consultancy was an option which I considered but I was looking for a role where sales wasn’t the only function involved.

The light bulb moment!

The ‘light bulb” moment came about in the Autumn of 2024. I’d been a keen photographer from the age of 10 when I was given a Pentax K1000. I’d also been flying drones as a hobbyist for the previous seven years. Both photography and drones were my hobbies and it just seemed obvious to combine my sales and business experience with my passion for flying, photography and film making.

Who is your ideal client/customer?

Somebody who has a clear brief of what they want to achieve in terms of images and video from the air. We have so many tools at our disposal now that we can help with this by creating virtual 3D flight plans. This means that we can show clients exactly what the drone will be seeing to ensure that we agree on what they want to capture.

Best moment so far?

There have been a lot, I think the most rewarding moments were giving something back via our work with St David’s Hospice. We photographed their three locations and will continue to support them during 2025. I’m also thrilled with the reviews that we’re receiving.

Biggest challenges?

Not so much a challenge but more of an opportunity. I recognised early on that we needed to bring the Welsh language into the business. The challenge was how?

Thankfully a fellow Chamber member introduced us to the Welsh Language

Commissioner, we’ve now embarked on a programme with them, it is early days but we have clear steps and milestones to work to.

Obviously, the weather is a constant challenge as we’re limited by wind and rain. It can make planning extremely difficult for both ourselves and our clients, that said we don’t charge if we’re “weathered off” and will just look to reschedule when the weather permits.

Benefits of the Chamber Start-Up club since you joined?

Obviously, networking and access to member services. We’ve engaged a company from a Chamber meeting who are now looking after our SEO for us. Also, the Start-Up Club meetings are excellent. I attended an event in Llandudno where the Intellectual Property Office presented information on trademarks and copyrights. This was invaluable as we provide image and video content and it was great to understand fully the law around copyright.

I’m looking forward to attending many more of these meetings.

Lessons learnt…what would you do differently and why?

I probably would have taken the plunge and started sooner knowing how rewarding it is doing what I'm now doing.

n Paul of Cymru Drones meeting the Prince of Wales (soon to be King) at Buckingham Palace, July 2022 to collect the Queen's Award.

Welcome to WCNW Chamber of Commerce

A.B. Art Studios

Artist & Art Teacher

Unit 6, Middlewich Rd

Organsdale Farm

Tarporley

Cheshire CW6 0SR 0736 7301575 www.ab-art.studio

Armadillo Events

Consultancy and Training

Gwynedd 07881 800744 www.armadilloevents.co.uk

AseptA Occupational Health

Occupational Health 609 Chester Road

Sandiway

Cheshire CW8 2EB 01606 301385 www.asepta.co.uk

Asparta Limited

Accountancy and Business Advisers

Dre Goch Ganol

Bodafri Denbigh Denbighshire LL16 4HU 07885 271518

Axiomata Limited

Training & Consultancy Organisations

Shropshire 07964903231 www.axiomata.uk

Cheshire medical groupYour Chester GP and Your Chester spa Health and Wellbeing

77 Northgate Street

Chester Cheshire CH1 2HQ 07963 983733

Cheshire Outdoors

Hospitality

Cheshire Outdoors

Blakemere Craft Centre Sandiway Northwich Cheshire CW8 2EB 01606 882223 www.cheshire-outdoors.com

Clear Comms IT

Utility Provider

The Hive, Nectar Offices

27-31 Sankey Sreet

Warrington Cheshire WA1 1XG 01407 253112 www.clearcommsit.co.uk

Deva Designs Ltd Gifts

6 Chelford Close

Chester

Cheshire CH1 4NE 01244 394064

DIAL West Cheshire

Charities

DIAL House

Hamilton Place

Chester

Cheshire CH1 2BH 01244 345655

Eco Community UK CIC Training & Consultancy Organisations

3 Park Drive South

Chester

Cheshire CH2 3JT 07368 838276 www.ecocommunitiesuk.com

Evans Halshaw Ford Transit Centre Bretton Automotive

Chester Road, Bretton

Chester Cheshire CH4 0DS 01244 660681 www.evanshalshaw.com

Flintshire County Council Councils

County hall

Mold Flintshire CH7 6NF

Group 1 Land Rover Chester

Retail

Sealand Road

Chester Cheshire CH1 4LD 0786 0381564

www.landrover.co.uk/retailers/ group1-chester.html

InSynch Marketing Services

Gwynedd 01970 630077 www.insynch.co.uk

Kevin Timmons Photography Photographers Commercial

Shropshire 07957 456161 www.kevintimmonsphotography.co.uk

Kraken Tree Care Ltd

Tree Surgery, Landscaping and Driveways

Greater Manchester 07957 083389 www.krakentreecare.com

Linguastay Educational & Training Establishments

Riverside Innovation Centre 1 Castle Drive

Chester

Greater Manchester CH11SL 01244 515551

MYNDE

Educational Activities and Support Isle of Anglesey 01248 421279 www.mynde.uk

Nordstrand Advisory Ltd

Business Consulting Wirral 07957 248121 www.nordstrand.co.uk

NU Instruments Ltd Manufacturing Unit 74

Clywedog Road South Wrexham Industrial Estate Wrexham

Wrexham County Borough LL13 9XS 01978 661 304 www.nu-ins.com

NXTWEB

Digital Marketing

1 Castle Drive

Chester

Cheshire CH1 1SL 07947955548

www.nxtweb.agency

Propertypac Ltd

Construction

Cheshire 07802 239355

www.propertypac.co.uk

Proserve Logistics Ltd

Logistics & Distribution

Proserve UK Ltd

Bryn Lane

Wrexham Ind. Est. Wrexham County Borough LL13 9UT 01978 664630 www.ukproserve.co.uk

SEN Parent Advisory Consultation Services

Cheshire 07976 052779 www.senparentadvisory.co.uk

Shire Web Design

Website Design and Digital Marketing

Flintshire 07832 129160 www.shirewebdesign.com

SPACE

Charities

UNIT 6/7, Grange Park, Grange Road

Chester Cheshire CH2 2AN 07563 388350

www.spacecheshire.org

Stellar Heavy Industries UK

Construction

1 Knightsbridge Green, 5th Floor

London London SW1X 7QA 02038 925630

www.stellarhi.co.uk

Sunsets & Stars

Glan Conwy Colwyn Bay Conwy County Borough LL28 5PW 07901 867007

TAG Active Ltd

Unit G Schappe Buildings Llay Ind Estate Llay Wrexham Wrexham County Borough LL12 0PB 01978 851141

The Action Marketing Services

Flintshire 07919 384727 www.the-action.com

The Chester Bluecoat Charity Charities

The Bluecoat Upper Northgate Street

Chester Cheshire CH1 4EE 01244 345787 www.thechesterbluecoatcharity.co.uk

The Dementia Service/Refer & Scan Healthcare

85 Great Portland Street

London London W1W 7LT 0203 921 0931 www.telesphorushealth.co.uk

The Digital Marketing Mum Marketing Services

Cheshire 07799 628649 www.thedigitalmarketingmum.co.uk

Tried & Tested People Solutions Ltd

Human Resources Consultants

Cheshire 07885709734

Theatr Clwyd

Entertainment

Theatr Clwyd Raikes Lane

Mold

Flintshire CH7 1YA 01352 406916

UK Business Mentoring Business Consultancy

Denbighshire 07528 275465 www.ukbusinessmentoring.co.uk

Vortex Business Park Limited

Property & Estate Developers

Vortex Business Park Limited

Bretton House

Bell Meadow Business Park

Chester

Cheshire CH4 9EP 07976 539544

Wrexham Tennis & Padel Centre Health and Wellbeing

Wrexham Tennis Centre

Plas Coch Road

Wrexham

Wrexham County Borough LL11 2BW 07860 719479 www.wrexhamtenniscentre.co.uk

Writing Dr Publishers

Cheshire 07854 960018

Top Tips: A guide to understanding intellectual property

By Mouse Design

Think of Intellectual property (IP) like owning a property, but instead of land or house, you own an idea, innovation, brand or creative expression. Just as property rights allow you to control and benefit from your asset, IP rights enable you to control and commercially exploit your intellectual creations. The aim of IP isn't to stifle creativity, but rather to fuel it. By granting creators protection over their work, it incentivises investment of time, effort, and resources into developing new ideas. This system fosters innovation and ultimately benefits society.

Why bother with IP?

So, why should you care about intellectual property? Well, outside of the obvious protection of your ideas, did you know there are other advantages?

Protection Against Copying: IP rights allow you to take legal action against those who attempt to copy or counterfeit your products and brand.

Adding Business Value: Having a good IP portfolio, will increase the attractiveness of your business to investors and should the time arise, likely increase the value of your business to potential mergers and acquisitions.

Additional Revenue Streams: Your IP can become a valuable source of income through licensing agreements. By granting permission to use your IP, you can generate royalties and expand your reach without direct involvement.

Building Brand Loyalty: When your brand is protected, you can confidently invest in building customer loyalty and recognition around it.

Navigating the IP landscape

The world of intellectual property can seem vast with each offering unique protection for different types of creations. So, here’s a quick breakdown.

Patents: Grant inventors exclusive rights for a limited time to their inventions. They typically protect the functional aspects of inventions, including processes and machines.

Copyright: Protects original creative works like literary, musical, and artistic pieces, as well as software. Protection is often automatic upon creation, but registration provides stronger legal proof of ownership.

Trademarks: Distinctive signs, such as brand names, logos, and slogans, used to differentiate goods and services in the marketplace. They protect brand identity.

Design right: Protects the visual design of products, including their shape and appearance. Unregistered rights offer automatic, short-term protection, while registered rights provide broader and longer-term coverage.

Trade secrets: Protect confidential information that gives a business a competitive edge, such as formulas and processes. Unlike other IP, they are not registered but protected through secrecy.

Eight things you might not know about intellectual property

Here are some key insights into the world of IP that you might find surprising:

1. IP rights are territorial: Protection granted in one country doesn't automatically extend globally. With 193 member states in the World Intellectual Property Organization, securing international protection can be a complex and costly process. Strategically plan your protection based on your geographical markets.

2. Patent novelty is key: You can only apply for a patent if your invention has not been disclosed to the public before your application date. Any prior public exposure can invalidate your patent application.

3. "Patent pending" Isn't a guarantee: The term "Patent Pending" simply indicates that a patent application has been filed. It doesn't guarantee that a patent will be granted.

4. The patent box: In the UK, the "Patent Box" scheme allows companies to apply a lower rate of 10% Corporation Tax to profits generated from patented inventions.

5. Copyright does not need registration: Copyright protection is automatic upon creation in the UK. You don't need to apply for it or pay any fees, so be aware of companies offering this service for UK registration.

n Structured workflow considering all elements of Intellectual Property protection.

6. Trademarks build brand recognition: Trademarks are specifically designed to protect your brand identity – the words, phrases, logos, and symbols that distinguish your goods or services in the marketplace.

7. Design rights can be automatic (but registration helps): Unregistered design rights offer a level of automatic protection. However, registering your design provides broader protection against independent creation of similar designs.

8. Trade Ssecrets can last forever (with vigilance): Unlike patents and design rights, trade secrets can potentially last indefinitely, as long as the information remains confidential.

The world of Intellectual Property offers a landscape for innovation and problem-solving, often holding untapped potential for businesses of all kinds. At Mouse, we bring an understanding of this landscape, helping our clients creatively navigate and leverage IP not just as an afterthought, but as an integral part of their design thinking process.

Strategically considering IP from the outset, businesses can unlock unexpected opportunities, foster innovation, and develop unique solutions to their challenges. Whether you're a service-based business seeking fresh perspectives on existing hurdles or looking to inject creativity into your next product launch, we're passionate about exploring how the power of IP can be an asset in your problem-solving toolkit. As fellow Chamber members, we're always keen to connect and discuss how these creative approaches can benefit your business – please don't hesitate to each out.

www.mouse.design talk@mouse.design

SAS Daniels strengthens leadership team with four new members

Leading Cheshire-based law firm

SAS Daniels has consolidated its leadership team with the appointment of four new Members. As an LLP, SAS Daniels is led by its members. Until now, the firm has had six members: Jeremy Orrell (Chief Executive Officer), Kaye Whitby, Justine Clowes, Nigel Read, Andy Booth and Shelley Chesworth. Effective immediately, Paul Tyrer, Katie Hodson, Steven Percy, and Helen Kelly have joined the existing members of the firm, marking an important step in the continued growth and strategic development of the practice.

Each of the new members holds a key managerial role within the business: Paul Tyrer is joint head of the Congleton office and has been with the firm for nine years;

Katie Hodson is head of the employment team and joint head of the Stockport office, having dedicated 21 years to the firm; Helen Kelly, also with 21 years of service, is head of the private client team and joint head of the Stockport office; and Steven Percy, who leads the commercial property team, has been with SAS Daniels for 12 years. Notably, both Steven and Helen began their careers at the firm as trainee solicitors – a true testament to their commitment, in addition to SAS Daniels’ strong culture of internal development and long-term progression.

Jeremy Orrell, chief executive officer, SAS Daniels, commented: “We are extremely proud to welcome Paul, Katie, Steven, and Helen to the leadership team as members. Their appointments reflect not only their individual contributions and leadership, but also our broader strategy

to build a sustainable and progressive future for the firm.

“In a challenging legal market and economic climate, ensuring the longterm strength of our business is vital. These appointments are a key element of our future-proofing efforts, alongside significant investments in IT infrastructure, including a new case management system, a focus on staff recruitment and internal promotions, and the renewal of our office leases.”

Artezzan restaurant and bar: Under new ownership and ready for a big summer

Artezzan restaurant and bar, one of Chester’s most-loved dining spots, is entering an exciting new chapter. Known for its vibrant Mediterranean-inspired menu, chic interiors and top-class service, the city centre restaurant is now under the ownership of Cameron Ryalls – an upcoming leader in Chester’s hospitality scene.

Cameron, who took over the reins in January, is no stranger to the city’s nightlife. He’s also the owner of Bonobo Bar & Canteen, a popular bar and club that’s been a local favourite since 2021. Now at the helm of Artezzan, Cameron and the team are looking forward to continuing the restaurant’s celebration of bold, sun-soaked flavours, alongside creating new events and experiences for Chester to enjoy.

Our Patron Members

Focus on Local Partnerships and Guest Experience

Under its new direction, Artezzan is expanding its partnerships with local suppliers and businesses. From staff perks and corporate discounts to collaborative events with independent makers, the restaurant embraces the local community.

Our Strategic Members

Seasonal Offers and Event Space

With the Chesters’ summer race season underway, Artezzan has introduced a Saturday brunch offer, featuring a brunch dish and a drink, for £20, providing racegoers and weekend diners with a relaxed pre-race experience in the city centre.

Chamber Members’ Offer

As part of its commitment to the local business community, Artezzan is offering West Cheshire & North Wales Chamber of Commerce members an exclusive 20% discount on food, available Monday to Thursday. To access the offer, visit the Member Offers page on the Chamber’s website.

n L to R – Paul Tyrer, Steven Percy, Helen Kelly, Katie Hodson

Are you ready to elevate your business and stay ahead in today’s digital landscape? A ydych chi’n barod i ddatblygu eich busnes, a bod ar flaen y gad yn y byd digidol heddiw?

Gyrrwch eich busnes yn ei flaen gyda chymorth gan Busnes Cymru.

Drive your business forward with support from Business Wales.

03000 6 03000

busnescymru.llyw.cymru businesswales.gov.wales

Amazing Sophie Queen of ConverSionS