YOU R GU IDE T O A SUCCESSFU L SA LE
Hello.
Selling a property is an emotional process. We understand that your home
is part of who you are and the life experiences that happen in and around it. It’s about closing old doors and opening new ones and at Ben Ganje + Partners we understand our clients expectations by handling every step of the marketing process with the utmost integrity, professionalism and attention you deserve. Our three phase listing process has successfully proven to sell properties quickly and at their optimum selling price which is why Ben Ganje + Partners has been the No.1 Lakes Sotheby’s sales group since 2014.
HOW
WE R ANK
No.1
SI G NIFI CA N T SA LE S IN 2 017
LAKES SOTHEBY’S SALES GROUP RANKING SINCE 2014
4640 Vincent Avenue S, Minneapolis
No.12
$1.05M Represented Seller REAL TRENDS RANKING OF TEAMS BY VOLUME IN MN FOR 2017
4608 Casco Avenue, Edina $1.99M Represented Seller
30
4125 Upton Avenue S, Minneapolis
AVERAGE DAYS ON THE MARKET
$1.87M Represented Seller 5019 Arden Avenue, Edina
18.4%
$1.24M Represented Seller PERCENTAGE CHANGE IN TOTAL CLOSED SALES IN DOLLARS 1782 Knox Avenue S, Minneapolis, $1.12M Represented Seller
$80,912,701 93
5717 York Avenue S, Edina
TOTAL SALES VOLUME
$1M Represented Seller 4133 Upton Avenue S, Minneapolis $1.81M Represented Seller
BUYERS REPRESENTED
4751 Fremont Avenue S, Minneapolis $1.16M Represented Seller
73 $496,397
SELLERS REPRESENTED
1204 Kenwood Parkway, #1, Minneapolis $1.49M Represented Seller 735 Osceola Avenue, Saint Paul
AVERAGE SALES PRICE
$1.55M Represented Seller
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We believe strongly that a properly detailed and executed marketing and sale plan achieves the best results for you. The following series of specific actions are divided into three phases, describing what we do to evaluate, prepare, market, negotiate and sell your property for its optimum price.
OUR
SELLING PROCESS
INITIAL MEE TIN G
- Improvements, alterations, staging
LEARNING YOUR OBJECTIVES
- Photography
• The Property: Features, Details and History
- Print, media, online marketing
• The Market: Important Questions
• Documentation
• Making a Plan to Move Forward
- Documents, plans, inspections, surveys, title - Disclosures
P OSITIO NIN G
• Monitoring Changes in the Marketplace
EXPECTATIONS, TIMING, PRICE, COMPS • Review of General Market
FEE STRU CT U RE
- Market trends and recent market history
• Listing fee 6%. Ben Ganje will pay out 2.7% to
- Near-term expectations
the agent that will represent the buyer.
- Seasonal considerations
• Commission shall be reduced to 5% if
• Review of Specific Market
Ben Ganje represents the buyer
- Assessing inventory
• All upfront marketing costs including design
- Assessing competition
consultation, photos, brochures and ads will
- Demand for property
be paid for by Ben Ganje.
- Property marketing periods - Listing price to sale price ratios
01 PH A SE
• Review of Subject Property - Distinguishing characteristics
LISTEN
LEARN
PLAN
- Preparations - List price and listing term PREPAR ATIO NS GETTING READY • Review of the Plan • Marketing Preparations
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INTRO D U CIN G THE PRO PERT Y
• Demonstrating Opportunity
A PROPER FIRST IMPRESSION
• Gathering Client Response
• Networking
02 PH A SE
INTRODUCE
MARKET
SHOW
• Current Buyers
CRE ATIN G & M O NITO RIN G INTEREST
• Announcements
A CRITICAL RESPONSIBILITY
• Print, Brochure, Internet and Mailing Exposure
• Marketing
• Strategic Public Relations Exposure
• Networking: Making Sure All Parties are Aware of
• Private Preview
the Offering
- Market trends and recent market history
• Broker Open
• Monitoring Feedback
• Open Houses/ Private Views
MARK E TIN G PHASE
CO MM U NICATIN G WITH YO U
OUR COMPETITIVE ADVANTAGE
KEEPING YOU INFORMED ALONG THE WAY
• Networking
• Establishing a Method and an Inter val
• Public Relations Opportunities
• Communicating Marketing Efforts
• Brochure Distribution
• Communicating Activity
• Print Advertising
• Market Activity: When Other Proper ties Sell
• Internet Marketing
• Changes in the Competition
• Targeted Mailings
• Your Needs: Changes in the Sale Process
SH OWIN G THE PRO PERT Y
ADJ USTMENTS
HOW THE PROCESS IMPACTS THE RESULT
CHANGES IN THE MARKET, CHANGES IN OUR PLAN
• Creating the Proper First Impression
• Expectations: When Circumstances Change
• Assessing and Engaging the Prospect
• Shifts in the Market
• Highlighting Property Features
• Revising Our Plan
• Differentiation
• Moving Forward
• Answering Questions/ Handling Objections: Creating Value LAKES
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NEGOTIATIN G O FFERS
• Your Closing Statement
WHERE EXPERIENCE COUNTS
• Post-Closing Details
• Communicating Before the Offer is Received • Attracting the Right Offer
THE F U T U RE
• Qualifying the Prospects
LAKES SOTHEBY’S INTERNATIONAL
• Multiple Offer Situations
REALTY IS THERE FOR YOU
• Pitfalls in a Proposed Offer: Preventing Future
• Understanding Your Future Needs
Problems
• Keeping You Informed
• Protecting You
• A Resource for the Future
- Managing expectations - Positioning you to win O FFER ACCEP TAN CE TO CLOSE EXECUTING THE CONTRACT • Creating a Timeline • Managing the Contract: Our Duties and Your Responsibilities • Service Providers
03
PH A SE
• Inspections • Disclosures
NEGOTIATE
• Additional Negotiations (Repair Items) • Removal of Contingencies
CLOSE
• Preparing to Close
MOVE
THE CLOSIN G
• Final Details
THE DAY YOU HAVE BEEN WAITING FOR • Transitioning You from this Property LAKES
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YOU’R E GETTING
MOR E
PROPERTY MARKETING ASSETS
VR WALK TROUGH
VIDEO
Leveraging some of the latest technology,
With properties beginning to be sold unseen
we are able to give clients a chance to
through the increased use of video, this is
virtually walk through new homes and
the new “curb appeal.” Using state of the
projects before they are completed. We are
art technology, we partner with the best in
excited to be able to offer our clients this rich
the industry to flawlessly execute this piece
online experience.
featuring your home and telling its story.
BROCHURES
PHOTOGRAPH Y
A key marketing tool, we create oversized
Working with the best in the business, we hire
luxury postcard type print pieces that
professional photographers to capture the
feature a combination of your beautifully
right images that best represent your home.
photographed home and key selling points
These photos are used in our multi-media
and features. These are effective tangible
approach to effectively market and sell your
take-aways for qualified buyers.
property on hundreds of our network websites as well as printed pieces.
STAGING Sellers are rewarded with higher returns when they stage their home. Before putting your house on the market, we will strengthen your buyer reception with complimentary staging
analysis
and
recommended
enhancements. LAKES
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ONLINE DISTRIBUTION
Bloomberg Terminal Subscribers including banks,
YAHOO! REAL ESTATE
that helps consumers search for homes for sale,
artists, private collections, and highlights
The Wall Street Journal Digital network receives
brokerages, hedge funds, government agencies
Zillow now powers Yahoo! Real Estate— one of
trends, neighborhood insights and other real
from the latest auctions, At Auctions provides
25 million monthly visitors to the U.S. edition, 3.1
and other arms of the financial industry. Readers
the nation’s top real estate classified websites
estate information directly from hundreds of
unparalleled access to luxury real estate buyers,
million monthly visitors to Europe and 4.8 million
are ultra-affluent and influential; they take the lead
for consumer traffic, driving millions of visits.
thousands of real estate broker websites.
globally. Distribution: Available for purchase
to Asia. All three editions have dedicated real
in decision-making and are among the first to buy
estate channels with focused editorial relevant
new products or services. Market readers are
HOME FINDER
JAMES EDITION
to location and serves more than 900,000
professional global citizens who live the ultimate
With 3,000,000+ property listings, homefinder.
James Edition is the world’s first marketplace
Sotheby’s International Realty network listing
luxury lifestyle driven by their discerning tastes and
com provides a full snapshot of the local market
to span across product categories and offer
views per month.
exclusive experiences. Our cooperative advertising
to home buyers and sellers, while delivering
high-end items from dealers across the world.
opportunities are full-page, color advertisements
online advertising solutions to agents and
Their cutting-edge technology lets consumers
distributed to either the domestic circulation or the
brokers with powerful results.
find and compare listings from submariners to
The New York Times receives over 30 million
international circulation.
those visitors worldwide go to the NYTimes.
PARTNERS
collaboration
Sotheby’s Auction House clientele.
luxury real estate. The site reaches more than
unique visitors each month and 1.27 million of
& PRINT MEDIA
and distributed exclusively to 25,000 active
com/realestate section every month. More than
Our
includes
EXCLUSIVE
30 million Sotheby’s International Realty network
OWNERSHIP positions on AD.com’s home page,
listings are displayed in search results annually.
the Estates For Sale Section and DesignFile, which
International New York Times (formerly the
experienced a stellar reception upon its late 2013
International Herald Tribune), INYT.com, is the
launch. Highly-visible digital exposure points
global edition of The New York Times and includes
as well as social media efforts that have been
the “Great Homes and Destinations” real estate
closely aligned with AD’s editorial calendar will run
section, providing a global property search tool,
throughout the year. Together, this multi-platform
featured lifestyle as well as destination content
approach provides year-long exposure leveraging
and articles that discuss great places to live
new innovative ad units, optimized technology and
worldwide.
a richer content experience to properly position the listings represented by our network to the most
HOMES.COM
500,000 potential buyers from 113 countries
Search over 3 million homes for sale or rent on
each month.
Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses
ART & HOME
and more. As well, Homes.com provides a
Each issue is assembled in regional editions—
wealth of real estate information to help you
allowing you to geographically target advertising
learn more about finding the perfect home.
and property searches. Exclusive to the listings of Sotheby’s International Realty’s agents.
ZILLOW.COM
Distribution:
Zillow and Yahoo! Real Estate have joined forces
including The Wall Street Journal inserts, and
to create one of the largest real estate networks
additional local vehicles. Master Editions are
on the web and mobile, The Zillow network. The
inserted in the issues of Sotheby’s At Auction.
High-profile
media
channels
combined network draws millions of visitors. SOTHEBY’S
inspirational home enthusiasts worldwide and Bloomberg Markets is the highly read magazine
deliver 14 million media impressions throughout
TRULIA.COM
The exclusive magazine for the world’s leading
of the “Global Financial Elite,” serving 96% of
the year.
Trulia is a residential real estate search engine
collectors and connoisseurs of fine art. Featuring LAKES
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Experiences Shared “Ben Ganje has helped me purchase 2 properties. He is excellent. His understanding of the
WHO’S
market, Minneapolis neighborhoods and what his buyer is looking for is second to none!
WOR KING FOR YOU?
happy with our experiences and you will feel the same if you enlist Ben to be your agent!”
Thanks once again for your help Ben!” — Joseph / Minneapolis / H H H H H
“Ben has been our trusted agent for many years. It’s difficult to get 5 stars from us and Ben and his team deserve it! We recently partnered with Ben during the Buying and Selling process and he represented us fully from start to finish. He helped us make strategic decisions that were best for us which resulted in a longer process (and more work) for Ben. If you are looking to build a house, be sure to contact Ben as he has the knowledge and experience during the complex process. Ben also knows the right areas to live in for each city. We couldn’t be more
— Brooks / Edina / H H H H H
Ben Ganje Throughout the years, Ben Ganje has developed strong
negotiation
skills,
a
comprehensive
understanding of key metrics relating to each transaction
and
knowledge
of
niche
market
“Ben and his team are the best in the business! As an out of state owner, Ben was extremely easy to work with. Most importantly, he was timely in his communication and upfront about market conditions and pricing. Ben and Nikki sold my condo within one week of hitting the market.” — Peter / Minneapolis / H H H H H
“Ben has listed and recently sold two properties for us. We interviewed several realtors and knew Ben was the one. Indeed, he was! He is extremely current with industry trends and the marketplace. His zest for making it happen, his honesty, integrity and negotiation skills are way
conditions. Ben partnered with Lakes Sotheby’s
above par. Each of our transactions were seamless from the start all the way through closing.
International Realty to provide a powerful marketing,
Even when a couple of hurdles had to be crossed, Ben had a plan and worked the plan. Nikki,
technology and relocation support system that is
too, was amazing. Both are super responsive, make it happen people. Thanks Ben and Nikki!”
leveraged to ensure that every one of his clients gets
— Paula / Minneapolis / H H H H H
the level of service and attention they deserve.
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Experiences Shared
Experiences Shared
“My wife and I worked with Erin over the spring of 17’. We had seen a few houses on our own,
“My husband and I worked with Lauren to purchase our first home and cannot say enough
and a few houses with a prior Realtor, with no success. We were referred to Erin and instantly
good things about her. Lauren is knowledgeable, approachable, personable, endlessly patient,
noticed the difference when working with Erin. She is very professional, honest, and we always
and incredibly generous with her time. She answered every question and paid attention to every
felt that she genuinely had our best interest as her top priority. We were trying to purchase
detail so the process was as seamless and clear as possible. Buying a home that matched our
a home in a very competitive neighborhood and I KNOW we would not have been able to
wants and needs was difficult, but working with Lauren made it as painless and straightforward
purchase the house we did without the extra hours Erin put in to solidify our offer and negotiate
as possible. We highly recommend her.”
with the seller. Erin is a serious Realtor whose extra work and effort is palpable, and I have
— Andy and Sarah / Minneapolis / H H H H H
nothing but the highest recommendation of Erin for anyone looking to purchase a home.” — LH / Minneapolis / H H H H H
“We’ve had the fortunate experience of working with Lauren both on the buying side and the selling side within the last few years. As is pretty standard in the process of buying/selling a
Erin Habendank Erin Habedank has focused her career in the Minneapolis market and surrounding areas. She is passionate and knowledgeable about the ever
“We were extremely pleased with our experience with Erin. She was great to work with on
home, we faced a few hurdles and challenges through the process. Lauren’s expertise, work
everything from the initial consultation to closing day. Her local knowledge and expertise along
ethic, and dedication to us is easily the gold standard. At every turn, she armed us with the
with her responsiveness and flexibility made the search quick and easy. We definitely plan to use
information we needed, was our advocate every step of the way and helped generate outcomes
Erin again in the future!” — TM / Minneapolis / H H H H H
“Erin was absolutely phenomenal. Never any pressure tactics. Extremely knowledgeable. Super friendly and personable. The insights that she gave on each property that I selected, as well as those that she suggested, proved to me that she was not driven by the sale. She was driven by the desire to put me in a place where I would be most happy while still making the best use of my money from an investment standpoint. When the time came, there were multiple
Lauren Hedelson
that were highly favorable. We highly recommend Lauren and and her team at Sotheby’s.” — Brianne and Austin / Minneapolis / H H H H H
Lauren Hedelson is focused on providing unparalleled
service to all of our clients throughout the buying and selling process. Her endearing honesty and friendly
changing market dynamics giving her clients
parties interested in the same property. I got the property because Erin developed a smart
professionalism leave her clients feeling a profound
insight into the trends shaping our market niche in
bidding strategy that virtually ensured I would win but without overpaying. Today I closed on
sense of confidence and satisfaction. She enjoys a
the industry. Erin guides our Buyer clients who are
that home, my first home, and she was right next to me for every moment of it, sharing in the
challenge and goes above and beyond which directly
looking to gain insight about the real estate market
excitement and happiness. I can’t say enough great things about her. If I buy 100 homes in my
shows in the work she does for her clients.
and ultimately make a move.
life, Erin can count on 100 closes!” — RT / Minneapolis / H H H H H LAKES
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PREFERRED VENDORS We are looking forward to working with you. To insure a smooth transaction we want to provide contact information for all the individuals that you may be working with through this process. STAGER FIX Staging and Design Laurie Fleming, Owner/Designer / 612.309.9887 / Laurie@fixyourdecor.com Stacy Johnson, Designer / 612.419.5807 / Stacy@fixyourdecor.com FixYourDecor.com
Thank you for your consideration of
INSPECTOR Structure Tech / 952.915.6466 / StructureTech1.com AmeriSpec / 952.854.5110 / Amerispec.com
Ben Ganje + Partners. We look forward to helping you achieve your real estate goals for you and the ones in your life,
3217L Galleria Edina, MN 55435
for today and for the future.
612.460.5368 YourUrbanLife.com
TITLE COMPANY Title Nexus 500 Washington Ave S Suite 1035 Minneapolis, Depot Office Center Deena Cole, Manager / 612.455.2580 x104 / Deena@titlenexus.com Tim Rayford, Closing Coordinator / 612.455.2580 x105 / Tim@titlenexus.com PAINTER Varsity Painters / 952.938.3886 / varsitypainters.com Michael Neitzel / 651.442.2500 CONTRACTOR Reza Vedadi / 612.618.6403 / rezavedadi@yahoo.com CLEANING SERVICES Grime Fighters Cleaning / Ann Hovland / 651.335.1071 Ali Clar’s Cleaning / Ali Linderman / 651.260.1544 / ali.clar0629@gmail.com PREFERRED FLOOR RESTORATION Dave’s Floor Sanding / 763.784.3000 Rhodes Hardwood / Dustin Rhodes / 612.839.6514 / rhodeshardwoodflooring.com