event Management
- own - blind - fashion show villa arconati - acne studios guideline
Sia l’evento e sia le s late mirano a stimolare una ri essione profonda su l’ allontanamento da parte dell’uomo da questi elementi meravigliosi e degni di esssere apprezzati e ammirati.
Si propone di ispirare una maggiore consapevolezza verso la bellezza e di incoraggiare un ritorno alla connessione autentica con il mondo che ci circonda.
CONCEPT EVENTO
Le s late esplorano il profondo concetto loso co dell’alienazione umana causata dal crescente attaccamento alla tecnologia, che ha condotto alla disconnessione dalla bellezza e dalla saggezza intrinseche della natura e dell’arte.
BLIND - FASHION SHOW
CONCEPT
Il termine “Blind” rappresenta la cecità dell’umanità nei confronti del mondo naturale a causa dell’eccessiva esposizione al mondo arti ciale e tecnologico.
The fashion shows explore the profound philosophical concept of human alienation caused by the growing attachment to technology, which has led to disconnection from the intrinsic beauty and wisdom of nature and art. The term “Blind” represents humanity’s blindness towards the natural world due to excessive exposure to the artifcial and technological world.
Both the event and the fashion shows aim to stimulate a profound refection on man’s distancing from these wonderful elements worthy of being appreciated and admired. It aims to inspire greater awareness of beauty and encourage a return to authentic connection with the world around us.
VILLA ARCONATI
1 RUNWAY
The outdoor walkway, framed by the timeless beauty of Villa Arconati’s gardens, is transformed into a palette of colors and scents with a stunning composition of fowers, herbs and moss, delicately woven between guest seating.
The environment is designed to immerse spectators not only visually but also sensorially in an experience of reconnection with nature.
2 RUNWAY
the second runway will take place inside. in this parade we will be surrounded by screens that will show us how the beauty of art is distorted and not fully appreciated. images of the exact places where the screens are positioned will be transmitted and a flter will be used to distort the images. unlike the previous one, the models will be intent on looking around but not looking lost and detached.
CONCEPT
Production of a brief for the development of an event
EVENT GUIDELINES
History
Acne Studios originated in Stockholm in 1996, founded by Jonny Johansson and a group of visionary minds. Initially a high-quality denim production house, Johansson’s background in art infused the brand with a unique creative sensibility, merging minimalist Swedish style with an urban, experimental aesthetic.
Over the years, Acne Studios has evolved from a niche denim label into an internationally renowned brand, expanding its product range to include clothing, footwear, accessories, and homewares. Despite its growth, the brand maintains a distinctive consistency in design and approach, remaining at the forefront of fashion with its blend of innovation, quality, and timeless aesthetic.
Vision
Acne Studios embodies an enterprising and bold vision, creating trends rather than following them and constantly pushing the boundaries of creativity. The brand stands for individuality and diversity, encouraging self-expression through fashion. Each collection blends sartorial sophistication with urban rebellion, fostering a dynamic dialogue between tradition and modernity.
Sustainability is central to Acne Studios’ philosophy. The brand is committed to eco-friendly manufacturing and using recycled and organic materials to minimize environmental impact. Additionally, Acne Studios supports local communities and promotes social and environmental well-being through charitable projects and collaborations with local artisans.
THE BEAUTY OF DARKNESS AND THE MOST POWERFUL, MAGIC AND BRUTAL SIDE OF NATURE
Acne Studios Autumn/Winter 2023 Collection
the collection, led by creative director Jonny Johansson, captures the powerful, magical, and brutal essence of nature, celebrating the beauty of darkness. Inspired by Sweden’s dark winters, the collection explores the contrast between urban life and the wild nature just beyond city limits.
The collection features shades of green and brown, evoking winter forests. Wrinkled, torn, and unstitched fabrics simulate natural wear and tear, while thick wools and aged leathers recall moss and rustic forest elements. Details like crocheted fowers, burnt-petal-like scraps, and ornaments made from discarded items highlight upcycling and a connection to the wild.
Silhouettes draw inspiration from nocturnal creatures, with cuts, tears, and crochet telling stories of evenings in the woods. Accessories such as futuristic glasses and 2k-style ornaments add modernity and mystery. This collection is an ode to the dark beauty of nature, blending the wild and magical with urban aesthetics to evoke deep refections on the relationship between humanity and the natural environment.
DISPOSITION OF THE PRODUCTS THE LAUNCH OF THE COLLECTION
In the creation of the Acne Studios Autumn/Winter 2023 collection, we would prefer to adopt the pinning technique for the arrangement of the 8 outfts, taking inspiration from insect collectors.
The pinning technique is an artisanal practice requiring great precision and attention to detail, used for centuries to preserve and display insects in all their glory.
With this technique, each outft is arranged with care and precision, as if it were a precious specimen to be displayed in a collection. Pins are used to secure each piece securely and delicately, ensuring that every detail is enhanced and the entire composition is harmonious.
This choice refects the concept of brutal beauty that permeates the collection. Like insects that show off their beauty in unique and sometimes surprising ways, the outfts in this collection also celebrate the dark and mysterious beauty of nature. The pinning technique adds an element of precision and rigor, accentuating the contrast between the urban environment and the wild power of nature, while each outft is presented as a masterpiece to be explored and admired.
t of Acne Studios' Autumn/Winter
n of urban and natural elements,
een brutal nature and man.
LOCATION
The location for the presentation event of Acne Studios’ Autumn/Winter 2023 collection is an enchanting fusion of urban and natural elements, designed to capture the dualism between brutal nature and man.
ronment, the location features cast but which are not simply plants but se and mystery.
Located in a renovated industrial environment, the location features cast concrete walls with natural elements, but which are not simply plants but which want to convey a sense of unease and mystery.
centuate this contrast, with soft lights ons between the darkest corners of red by the beauty of insects and the e, adding a touch of mystery and
nly to present the garments but to try e a contemporary art gallery.
The ambient lighting is designed to accentuate this contrast, with soft lights that create shadow effects and refections between the darkest corners of the location. Artistic installations inspired by the beauty of insects and the surrounding nature decorate the space, adding a touch of mystery and charm to the atmosphere.
The goal of the entire location is not only to present the garments but to try to communicate everything as if it were a contemporary art gallery.
MAIN
TOPICS OF THE EVENT
-ART/PRODUCT GALLERY
-PERFORMANCES
-NATURAL LOUNGE
retail Management
-in the streets
CONCEPT
The window is inspired by the street style of the Bronx in the 80s and 90s, a time when the streets of New York were the true epicenter of urban culture. The Bronx was not just a place, but a movement, a pulse of life that infuenced fashion, music and art. This atmosphere of rebellion and creativity is refected in every detail of the window, which celebrates not only the aesthetics of those years, but also the spirit of resistance and innovation that characterized that community.
On the back, the pattern of prints typical of Dsquared2 immediately announces a connection with the brand, recalling its bold and playful identity. This vibrant background is like a large urban mural, which merges with the street environment, transforming the window into a living fragment of New York.
The mannequins are arranged in poses that resemble people immersed in their daily lives. Each mannequin is dressed in pieces from the Dsquared2 Resort 2024 men’s collection. Around the mannequins, details such as streetlights, an external fre escape, and garbage cans create a scene that transports the viewer directly to the streets of the Bronx.
ROTAZIONE VETRINE
1 Rotazione vetrina 1 - 15 luglio.
Belen ferrari portfolio