Belen ferrari portfolio
about me
I have just completed my three-year course in Fashion Business & Management, a course that fascinated me from the beginning for its balance between creativity and strategy.
I consider myself a perfectionist: when I work on a project, I always try to do things in the best possible way.
linguistic skills interests technical skills contact about me
Teamwork is a matter of balance for me: I believe it is essential to collaborate with people who share my same motivation and desire to do well.
I like to dedicate my free time to creative exploration. Fashion is obviously an important part of this research, but also music, art and pop and underground cultures are inexhaustible sources of inspiration for me.
I believe that inspiration is not something fxed, but a continuous fow of ideas that can be found everywhere: in a piece of music, in an art exhibition or simply walking down the street. This curiosity always pushes me to look for new perspectives and to renew my way of thinking and creating.
+39 3891553355
emails: belenferrari152@gmail.com
belliferrari@gmail.com mi00121@eduarth.it
IG: belen.ferrari
- travelling
- playing instruments
- work out
- reading
- analise mv
- cook
- Creativity
skills
- Time management
- Leadership skills
- Critical analysis
- Flexibility
- Technical skills
- Adaptability
- Empathy
- Stress management
- Visual creativity
- Organizational skills
- ITALIAN
- ENGLISH
- SPANISH
- graphic design
- art direction
- fashion design - editorial: magazine - photography direction - event menagment - retail management
graphic design
control (catalog)
eulogy (brand)
( CATALOG )
NIGHT BLUE-12 #27262b #4f4a50
LIGHT BROWN-12 #9b8a76 #c6bdb4
LIGHT-DARK GRAY-12 #696b6c #afafaf
DESCRIPTION: C ontrast coloured, asymmetric ap closure at front, oversized t.
FABRIC: 100% Polyester.
SIZE: S, M, L, XL
BLACK-13 #000000
GRAY-13 #6a6968
BLACK-03 #000000
LIGHT BROWN-13 #be9c76
DESCRIPTION: Angled patch pocket at front legs, regular t.
FABRIC:94% nylon, 6% polyurethane.
SIZE: S, M, L, XL
#56463e
DESCRIPTION: Straight quilting lines, two way front zip closure, cropped t.
FABRIC: Outside: 45% PI, 35% Vi, 20% nylon Filling: 90% Down 10% Feather lling.
SIZE: XS, S, M, L, XL
BLACK-04 #000000
#56463e
#d3d3d3
DESCRIPTION: Straight t, re ects light and morphs according to the angle of perception.
FABRIC: Outside: 100% Polyester, Filling: 90% Down 10% Feather.
SIZE: XS, S, M, L, XL
BROWN-03
SILVER-03 #d3d3d3
BROWN-04
SILVER-04
gy is r d t t e res t e t re t r g re ed d
i ti e desig m i i g y er est eti s it e eg -
e d ers ti ity
r r is sed dy mi r ette i
ry r m t e dee est d m st mysteri s t es d
gr y t e d d s des t t re e t t e ti s eti r sty e
gy e ti is sty e st teme t t t em r esge, maintaining a balance between futuristic darkness and sophisti ted e eg e
grid system
logo scaling
art direction
control (brand)
( BRAND )
DEL BRAND Il concetto dietro a Control, vede l’uomo posto davanti al tormento umano della vita.
CONCEPT
Un’ anima inpotente di fronte alla natura esistenziale e incapace di cambiare il suo destino.
The concept behind Control sees man placed at the human torment of life.
A soul powerless in the face of existential nature and incapable of changing its destiny.
Il concetto di controllo da cui deriva il nome, lo pone alla continua ricerca di esaminare e controllare ogni suo movimento, per paura dell’avvenire, quasi come un disturbo ossessiovo compulsivo.
The concept of control from which the name derives, places him in a continuous search to examine and control his every movement, for fear of the future. Almost like obsessive compulsive disorder.
Control cerca di comunica un messaggio potente e provocatorio: l’uomo, pur essendo una parte integrante della natura, spesso si sente frustrato e disperato di fronte alla sua incapacità di controllare e plasmare il proprio destino in armonia con l’ambiente naturale.
This is what this brand wants to express, the desire to control every single thing, but from a negative and obsessive point of view, but with some elements of disorder.
CONCEPT
PACKAGING, LABEL AND SHOP
- posters placed in the subway with the feature of a QR code to allow quick access to the shop and the poster has a mysterious appearance to arouse curiosity.
- four identical billboards that refect the characteristics of the brand, between minimal and mysterious.
- posting that almost arouses discomfort with bandages between a human fgure and nature.
fashion design
- insomnia - cherry blossom
INSOMNIA
BY owner ss 2024
CONCEPT
The “INSOMNIA” collection wants to express itself as a symbol of a period of growth and identity formation. This collection seeks to address the complex challenges that affect young people during adolescence. Many people consider these experiences and emotions as something trivial or typical of this age, but for many they come across as a challenge or a condemnation, and should not be taken lightly or with irony.
OWNER presents itself as a brand that tries to shed light on the hu- man being using the help of nature and talk about things that are nor- mally hidden with the aim of normalizing it and in some way being present as a brand, almost like afriend.
The objective is also to break with traditions, taking inspiration from school uniforms, exploring shapes and cuts that allow young people to express their identity and freedom. The predominant colors will be neutral to-
nes, such as grey, black and white, which represent the neutral appearance of school uni- forms and the emotions we try toconvey.
The choice to use foral prints is intentional and represents a sort of visual metaphor, with a double meaning.
One of identifcation, I am refected in the composition and concept of the print and the other as a symbol of rebirth and hope. Flowers are associated with concepts of growth, change and rebirth. Adolescence is a period of transformation in which young people face challenges and diffculties, but at the same time grow and develop new skills and competences.
They also allude to the hidden beauty that can be found in the most unexpected situations.
This refects the message that, even when feeling emotionally unstable, there is always authentic beauty within each individual.
PACKAGING AND LABEL
CONCEPT
Flavia La Rocca’s sportswear collection will be called “Cherry Blossom”, taking inspiration from the Japanese cherry blossom, also known as Sakura. This choice is not random, but refects the aesthetics and profound meaning associated with this iconic fower.
The cherry blossom is considered one of the most beautiful and signif- cant symbols of nature. Its spectacular fowering during spring is asso- ciated with rebirth, purity and the ephemeral beauty of life. The delicate petals and pastel tones of the cherry blossom evoke a feeling of grace, elegance and serenity. The choice of the name “Cherry Blossom” for Flavia La Rocca’s collection was motivated by the desire to capture the
aesthetics and proound meaning of the cherry blossom. The soft and delicate colors, which recall pastel shades, will be a prominent feature of the collection. These colors convey a sense of freshness and lightness, refecting the very essence of the cherry blossom.
In addition to the aesthetic aspect, the name “Cherry Blossom” also intends to communicate a deeper message. Like the cherry blossom, the collection aims to inspire a feeling of rebirth and vitality, encouraging people to live in the present moment and connect with the beauty and serenity of nature.
“Cherry Blossom” therefore represents not only a name, but also an invitation to immerse yourself in the experience of practicing sports with gratitude, harmony and awareness.
