developing the unknown era
table of contents
moodbord and conceptbrand overviewlogocolor palettesocialadvertisementsoffice supply -
concept
Eulogy is a brand that explores the future through refined and innovative design, combining cyberpunk aesthetics with elegance and versatility.
Our approach is based on a dynamic color palette, which can vary from the deepest and most mysterious tones of black and gray, to new and bold shades that reflect the continuous evolution of our style.
Each Eulogy collection is a style statement that embraces change, maintaining a balance between futuristic darkness and sophisticated elegance.
2 brand overview
-mission -vision -core values
our mission our vision
Our mission is to redefine the aesthetics of the future, creating unique and innovative designs that speak the language of emotions and ideas.
Through ever new and dynamic forms, we are committed to transforming every experience into a journey into the unknown, anticipating trends and driving change towards a world where creativity and technology blend in perfect harmony.
our vision is a future where every shape and design becomes a powerful means of expression, capable of communicating deeply with those who experience it. A world where innovation is not just a goal, but a constant evolution that inspires and engages, guiding people towards new perceptions of the possible. we are determined to be the pioneers of this transformation, creating a legacy of beauty and meaning.
core values
- Continuous Innovation
We believe in the importance of pushing the boundaries of the conventional. Innovation is the beating heart of our brand, driving each of our creations towards the future and beyond.
- Exploratory Creativity
Our creativity is limitless, always seeking new forms and meanings. We explore the unknown with courage, translating visionary ideas into designs that leave their mark.
- Visual Communication
Every design tells a story. We value the importance of communicating through aesthetics, using shapes and colors to convey emotions, concepts and visions.
- Constant Evolution
Change is our constant. We believe in the importance of continuously evolving, anticipating trends and constantly redefining what is possible.
-Fusion of Technology and Art
Technology and art are our common language. We work to seamlessly integrate these two worlds, creating designs that not only innovate, but also inspire and fascinate.
- Transparency and Authenticity
- Inclusivity and No Gender
We embrace diversity and celebrate individuality, designing for everyone, regardless of gender. Our designs are designed to express the uniqueness of each person, going beyond traditional labels and boundaries.
-Creative Audacity
We are committed to breaking the mold and challenging the status quo with every creation. Our creative audacity drives us to explore new ideas and dare, creating designs that surprise, provoke and inspire.
We operate with integrity and clarity, maintaining an open and honest dialogue with our audience. Transparency is the foundation of our commitment to design that not only appears, but is authentic and sincere.
-primary logo -logo in white -grid system -typography -logotype scaling 3 logo
primary logo
logo in white
grid system
logo scaling
USED THE COPPERLATE FONT AS A REFERENCE
4 color palette
-primary colors -variations
variations
Eulogy adopts an aesthetic that evolves with each collection, consequently, the color of the logo also adapts to these variations, ensuring that each edition of the brand reflects the unique character of the current collection.
This chromatic flexibility of the logo not only underlines the continuous evolution of the brand, but also accentuates the harmony between the creations and their visual presentation.
white to black #000000
5 social
-social media analysis -example of a weekly plan
social media analysis
CONTENT STRATEGIES EMOTIONS WEAKNESSES
- HQ collection images
- Stories
- Reels
- Designer collabs
- Trending hashtags
- Influencer partnerships
- Engage with followers
- Frequent posts
- Inspiration
- Excitement
- Creativity
- Engagement
- Visual saturation
- Algorithm issues
- Constant updates needed
- High competition
- Short transformation videos
- Trend-based content
- BTS clips
- User challenges
- Trend participation
- Influencer collabs
- Popular audio
- Regular posting
- Fun
- Surprise
- Innovation
- Engagement
- Short-lived trends
- High content demand
- Brand tone consistency
- Rapid trend shifts
- Collection moodboards
- Trend boards
- Design sketches
- DIY guides
- Shoppable pins
- Creator collabs
- Updated boards
- Visual formats
- Creativity
- Inspiration
- Curiosity
- Aesthetic
- Slow engagement
- Less real-time
- Static content
- Weak video impact
social media analysis
CONTENT STRATEGIES EMOTIONS WEAKNESSES
- Collection documentaries
- BTS at events
- Designer interviews
- Style tutorials
- Engaging series
- Expert collabs
- Live premieres
- Storytelling
- Authority
- Insight
- Trust
- Engagement
- High production costs
- Slow content turnover
- Long video engagement
- Viewer competition
- High-quality images of collections
- Announcements and updates
- Short videos and GIFs
- Fashion news and trends
- Use trending hashtags
- Engage in trending conversations
- Regular tweets and retweets
- Collaborate with influencers for promotions
- Urgency
- Excitement
- Authority
- Engagement
- Character limit
- Short-lived content visibility
- Less visual impact
- High volume of tweets
example of a weekly plan
monday tuesday wednesday
- 9:00 AM: HQ image of new collection
- 12:00 PM: Story - Behindthe-scenes look at the design process
- 3:00 PM: Reel showcasing a key piece from the collection
- 11:00 AM: Short video of a design transformation
- 2:00 PM: Trend-based content with a popular audio track
- 5:00 PM: BTS clip of the team at work
- 11:00 AM: Carousel post with styling tips
- 4:00 PM: Live Q&A session with a designer
- 11:00
ge with tent - 2:00 tips - 5:00 deo of
- 9:00 AM: New collection moodboard
- 12:00 PM: Trend prediction board
- 3:00 PM: DIY styling guide featuring collection items
thursday friday saturday sunday
- 9:00 AM: HQ image of a standout piece
- 12:00 PM: Story featuring fan-generated content
- 3:00 PM: Reel showing the versatility of the collection
11:00 AM: Fashion challenwith user-generated con-
2:00 PM: Trend-based styling
5:00 PM: Transformation viof the week
- 10:00 AM: Update collection lookbook
- 1:00 PM: Board featuring high-fashion visuals and inspirations
- 4:00 PM: Styling guides with seasonal tips
- 11:00 AM: Weekly roundup or highlight reel
- 2:00 PM: User testimonial or review video
- 5:00 PM: Creative content inspired by the week’s trends
- 9:00 AM: Inspirational board featuring upcoming trends
- 12:00 PM: Board with design sketches and future ideas
- 3:00 PM: DIY project featuring brand items
example
of a weekly plan
monday
- 10:00 AM: Announcement of the new collection launch - 1:00 PM: Share an interesting fashion trend article - 4:00 PM: Retweet a positive customer review
tuesday wednesday
- 10:00 AM: Release a mini-documentary on the collection’s inspiration - 2:00 PM: Upload a designer interview
- 10:00 thought shion - 1:00 blog scenes - 4:00 ming laborations
thursday friday saturday sunday
10:00 AM: Share a designer’s thought on the latest fashion trend
1:00 PM: Post a link to a new article or behind-thescenes content
4:00 PM: Tweet about upcofashion events or collaborations
- 11:00 AM: Style tutorial or “How-to” video
- 3:00 PM: Release a video discussing fashion trends
- 10:00 AM: Share a highlight from the week’s content
- 1:00 PM: Participate in a trending topic related to fashion
- 4:00 PM: Retweet a feature from a fashion influencer
6 adv
7 office supply
