Cosmetic World october 11, 2010
BULLETIN LAUDER AND HURLEY PROMOTE BREAST CANCER CAMPAIGN
Since 1992, Evelyn Lauder, senior corporate vice president of The Estée Lauder Companies, -Continued on Page 212
FGI APPOINTS LOFTUS
The Fashion Group International has appointed Donald Loftus, president and CEO of P&G Prestige U.S., as chairman of
Vol. XLV / No. 15
THIA BREEN ENTERS CIRCLE OF CHAMPIONS The Fragrance Foundation presented the 11th Circle of Champions award to Thia Breen, president, North America, of The Estée Lauder Companies at a dinner ceremony at the St. Regis on October 5. Each year an individual is honored for their notable impact on the fragrance industry. Ms. Breen was congratulated by colleagues, friends and family. “For me personally, she is the poster child for integrity,” said Rochelle Bloom, president of The Fragrance Foundation. “I don’t think anybody can match her in this.”
Don Loftus, president and CEO of P&G Prestige U.S., gave a dynamic award presentation to Ms. Breen, including a vibrant vocal performance -Continued on Page 206
ELIZABETH ARDEN PUTS CEW HONORS FIVE TWIST ON MARIAH CAREY’S EXTRAORDINARY WOMEN LOLLIPOP BLING
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CEW BEAUTY AWARDS ACCEPTING ENTRIES
The Cosmetic Executive Women’s 17th Annual CEW Beauty Awards began accepting entries on -Continued on Page 212
IFF APPOINTS BAYDAR AS SVP R&D
Ahmet Baydar has been appointed to the newly-created position of senior vice president, research and
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Jennifer Balbier has been named senior vice president of global product development, -Continued on Page 212
MARGULIES JOINS L’ORÉAL PARIS
In 2011, Julianna Margulies will begin appearing in advertising campaigns for the Revitalift skincare collection as the newest -Continued on Page 212
For the first time ever, Elizabeth Arden has executed an Augmented Reality program through an advertisement for Mariah Carey’s new fragrance collection, Lollipop Bling. Elizabeth Arden featured the advertisement in the September issues of Lucky and Teen Vogue, making it the first time each title has ever executed augmented reality as well. Elizabeth Arden’s partnership with Lucky and Teen Vogue is a new way to expand the traditional print content and advertising experience with Web-based video, while also reaching both the magazine and the fragrance brand’s key demographics. “While non-traditional initiatives such as Augmented Reality will not -Continued on Page 211
The 35th anniversary of the Cosmetic Executive Women (CEW) Achiever Awards recognized five women’s excellent achievements in the beauty business at the Waldorf=Astoria on October 1. Janet Pardo, senior vice president of global product development for Clinique, Alex Keith, vice president of P&G, Claudia Poccia, global president of Avon/mark., Lori Singer, group vice president of global marketing for Coty Prestige, Alex Keith, vice president of P&G, and Lisa Price, founder of Carol’s Daughter were honored for their outstanding efforts within their companies and the beauty industry. Highlighting her competitive nature and vision for success, Ms. Keith said, -Continued on Page 208
Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2010 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
THIA BREEN ENTERS CIRCLE OF CHAMPIONS -Continued from Page 205
The Estée Lauder Companies’ William Lauder and Thia Breen with Scott Beattie and Laurie Dowley of Elizabeth Arden.
Teen Vogue’s Sabine Feldman, Fusion Brands’ Dana Kline and Caroline Pieper-Vogt (r.) with Lord & Taylor’s Barbara Zinn Moore.
Avon/mark.’s Claudia Poccia and Mike Gould of Bloomingdale’s.
Ann Gottlieb Associates’ Ann Gottlieb with The Estée Lauder Companies’ Daniel Annese and Carol Russo and Jayne Jamison of Seventeen.
by Laurie Dowley, senior vice president of Elizabeth Arden, in which she sang, “That’s why Thia is our champ.” After joining The Estée Lauder Companies in 1977, Ms. Breen said she yearned to continue the perfume legacy that Mrs. Estée Lauder started in 1953. “I believe the truest test of a fragrance is the entire
The Estée Lauder Companies’ John Demsey and Allen Burke of QVC.
Macy’s Muriel Gonzalez with Maureen Case of The Estée Lauder Companies and Howard Kreitzman of Bloomingdale’s.
fragrance story,” Breen said. “How did it come to be and why was each note chosen?” Now overseeing 28 brands for North America, Ms. Breen uses her innovation and creativity to energize her business. “I’m a fragrance fanatic and I keep learning,” she said. “Sometimes I even wear two a day.”
Firmenich’s Frank Voelkl with The Estée Lauder Companies’ Trudi Loren, Veronique Gabai-Pinsky and Karyn Khoury and Bertrand Lemont of IFF.
Givaudan’s Cos Policastro with Jill Belasco of Maesa Group and Daniel Rachmanis of The Estée Lauder Companies.
Elizabeth Arden’s Bonnie Beer, Elizabeth Park, Kathy Widmer and Joel Ronkin.
Coty’s Lindsey Kopald, Denise McEvoy and Ruth Sutcliffe.
Firmenich’s Debra Butler and Jerry Vittoria with Elana Drell Szyfer.
Mane’s Michel Mane and George Ledes of Beauty Fashion. ■CW
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october 11, 2010
OU B EXC GR TR ST RIL EPTIOAND EM AN L N A I AR D A L NO KABILNG NT TE E
D IM AZZ PR LIN E G
SUP SSIV E E R WO B R THY
Congratulations to the 2010 CEW ACHIEVER AWARD WINNERS
CEW HONORS FIVE EXTRAORDINARY WOMEN -Continued from Page 205
The Estée Lauder Companies’ Fabrizio Freda, P&G’s Gina Drosos and Esi Eggleston Bracey (r.) Thia Breen, Evelyn Lauder and William Lauder. with Carlotta Jacobson of CEW.
Neutrogena’s Susan Sweet and Stefano Curti of Johnson & Johnson.
Lori Singer and Ann Gottlieb of Ann Gottlieb Associates.
“Competition makes me better, which makes our consumers better.” Ms. Poccia reflected on what she thinks CEW is all about: giving women confidence so they can unleash their full potential. “Every day we get to make someone feel better about their self,” Poccia said. Reminiscing about her past, Ms. Price said, “I began making products in my kitchen… and being on HSN has been a catalyst for my success.” Ms. Singer outlined some of the curve balls she has had thrown at her throughout her life, but stressed the need to embrace change and create your own destiny. “I’ve always believed the key to success is the ability to adapt,” Singer said.
The Estée Lauder Companies’ Trudi Loren, Cos Policastro of Givaudan and Avon’s Isabel Lopes.
Robertet’s Jérome Epinet, Lorene Broc and Joe Lattarulo.
P&G’s Bruce Katzman, Marc Pritchard, Esi Eggleston Bracey, Alex Keith, Gina Drosos, Ed Shirley, Brent Miller and Kelly Vanasse.
Clinique’s Lynne Greene and Coty’s Carlos Timiraos, Catherine Walsh, Janet Pardo. Susan Kelly and Jon Dinapoli.
Thanking her family for being her biggest fans, Ms. Pardo looked down from the stage at her eight-yearold daughter, Gina Li. “I promise you will never run out of pink sparkly lip gloss,” she said. “I think I know where I can find some.” Throughout CEW’s 35 years, significant strides have been made by companies supporting women in the industry. This year, the first-ever Corporate Empowerment for Women (C.E.W.) Award was created to acknowledge companies that develop and support programs contributing to the advancement of women. Susan Sweet, general manager of Neutrogena, accepted the award on behalf of Johnson & Johnson Consumer Companies, Inc.
Maesa Group’s Glen Tatem, Jill Belasco and Scott Kestenbaum.
IFF’s Maria Virginia Beltrao, Amy Bourne, Mara Dumski and Sue McEwen with Bond No. 9’s Laurice Rahmé (2nd r.).
Sephora’s Bernadette Fitzpatrick, Sharon Rothstein, Allison Slater and Jessica Stacey.
Arcade’s Eric Dalbo and Diane Crecca with Michael Alpeir and Giovanni Boiano of Coty. ■CW october 11, 2010
Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.
CITYSCENE MACY’S AND ALLURE TAG TEAM THE BEAUTY SCENE
eauty Scene, Macy’s biggest beauty event of the fall season, brought together makeup artists, beauty editors, executives and shoppers for a cosmetics extravaganza on September 24. Hosted by Linda Levy, vice president of marketing cosmetics and fragrances
DIOR BEAUTY OPENS COUNTER IN LORD & TAYLOR
xecutives, editors, makeup artists and beauty lovers gathered at the launch of the Dior Beauty counter at Lord & Taylor on October 1. Lord & Taylor’s Lorraine Mushio, Barbara Zinn Moore and Brendan Hoffman with Terry Darland of Parfums Christian Dior.
Allure’s Amy Keller Laird and Agnes Chapski with Linda Levy, Joan Bolingbroke and Tasha Blackman of Macy’s.
Linda Levy getting beauty tips from a makeup artist’s demonstration.
for Macy’s, and Amy Keller Laird, beauty director for Allure, the event featured makeup artists’ demonstrations of the top 10 tips and techniques from cosmetic counters and runways using best-selling products.
MAYBELLINE TALKS TRENDS WITH JANIE BRYANT
The Dior Beauty counter and makeup station.
Brendan Hoffman, president and CEO of Lord & Taylor, Terry Darland, president, North America, of Parfums Christian Dior and Barbara Zinn Moore, senior vice president of cosmetics and home for Lord & Taylor spoke with guests about the featured design aspects of the counter. Two major highlights of the new design are the fragrance bar, complete with brightly lit platforms for dual exposure, and the makeup station, which emulates the feeling of being in a backstage fashion show type setting. “It is an entire experience of luxury where the customer can get a real feel for the fashion and the makeup,” Hoffman said.
aybelline New York met with Emmy Award winning designer Janie Bryant to talk about her designs, tips and trends at their annual spring preview on September 21. Known for her costume designs for television shows like Deadwood and Mad Men, Ms. Bryant has played a huge role in bringing vintage pieces to contemporary clothing. FIT CELEBRATES A DECADE OF BEAUTY “Women in the 50s IT’s Master’s Degree Program, Cosmetics and Fragrance Marketing Maybelline New York’s and 60s Charlotte Willer with had to have and Management (CFMM), celebrated Janie Bryant. the perfect its 10th Anniversary at Guastavino’s in New fit and tailored clothes,” Bryant York City on September 22. The event said. “That is the philosophy for honored Marc Pritchard, global marketing cosmetics now. Women need and brand building officer for Procter & makeup that fits them.” Gamble, and Linda Wells, editor in chief of Making note of important Allure, for their support of the program and Maybelline/Garnier’s David Greenberg with Stephan Kanlian of FIT, Linda Wells trends, Ms. Bryant said she likes commitment to education. and Marc Pritchard. th rosy pinks and corals for blush, “Happy 10 birthday to the FIT Master’s which adds a nice pop of color Program,” Wells said. “When you marry beauty with brains, that is a killer to the face. ■CW combination.”
october 11, 2010
ELIZABETH ARDEN PUTS TWIST ON MARIAH CAREY’S LOLLIPOP BLING -Continued from Page 205
replace traditional advertising, they serve as a necessary supplement to drive brand awareness and remain competitive in today’s dynamic environment,” said Noreen Dodge, senior vice president of marketing at Elizabeth Arden. In the future, this concept could potentially expand beyond fragrance into other areas such as makeup and skincare. “At Elizabeth Arden, we always strive to deliver something truly unique to the category, and Augmented Reality has proven to be a successful tool to increase brand awareness and viral activity,” Dodge said. When readers visit LollipopBling. com, they can use the ad to virtually wear Mariah Carey’s ring, take photos of themselves in a branded billboard and even lick a virtual lollipop. “The experience has allowed Mariah’s loyal fan base to interact with the brand in a fun and breakthrough way,” Dodge said. Young people, specifically tweens and teens, are targeted with this type of advertising because of the widespread use of the Internet. “Augmented Reality is a cutting edge technology which speaks directly to this demographic and allows them to engage with the brand beyond what is traditionally expected,” Dodge said. Ms. Dodge also added that Mariah Carey always takes an authentic approach to her fragrances by incorporating her life experience into all of her brands. “Lollipop Bling was a collection inspired by her husband Nick’s marriage proposal,” Dodge said. “As with all of her fragrance projects, Mariah was extremely involved from beginning to end.” ■CW october 11, 2010
BEAUTY MEETS BUSINESS AT HBA GLOBAL EXPO After months of recession, the beauty “We need to stay on top of what is industry is back in business and the happening out there,” Baxter said. HBA Global Expo and Conference “Social media has changed the landhighlighted new concepts and ideas scape and the way communication for consumers and businesses alike. happens.” Held at the Jacob K. Javits Convention Christie Brinkley received HBA’s Center in New York City, the event Positively Beautiful Award for her took place on September 28-30 and philanthropic endeavors with the featured over 600 exhibitors, a Smile Train. variety of seminars and a keynote One of the seminars, Changing the presentation by Pamela Baxter, Face of Beauty Distribution, featured president and CEO of LVMH Perfumes guest speaker Howard Kreitzman, and Cosmetics North America. vice president of cosmetics and Recounting her perfumes for past career experiBloomingdale’s. ences, Ms. Baxter “The separation focused on the risks o f ch a n n e l s i s she took along the blurred, and the way and the key driving force lessons she learned. behind it is really “I started behind t e c h n o l o g y,” the counter, learning Kreitzman said. Smile Train’s Brian Mullaney, how to interact with “How does a Christie Brinkley and Pamela Baxter. t h e c u s t o m e r,” department store Baxter said. “Now stay relevant with I am figuring out all of these new where brands options?” belong and decidProviding ing distribution for answers to this key that image. It is q u e s t i o n , M r. important to get Kreitzman discross-functional cussed the critical experience.” element of service Stressing the at the counter. An overview of the show. importance of good “Many women base leadership, Ms. Baxter pointed out that their decision on the service they it is crucial for employers to find the receive,” Kreitzman said. “We don’t best talent that they can. “We need to believe in discounting cosmetics, but find people that are better than we are we believe in pushing lots of promoand let them flourish,” Baxter said. tions, extras and add-ons.” ■CW
PEOPLE & PROMOTIONS MANE USA
Dallas Stokes has been appointed vice president of sales. He joins the company from IFF, where he held senior management positions in sales and evaluation.
THE ESTÉE LAUDER COMPANIES
Beth Spruance has been appointed vice president of global marketing for Origins and Ojon.
Pascal Bordat has joined the Aveda Corporation as vice president, Aveda research and development/ Estée Lauder Botanical Technology.
Mary Murcko has been promoted to executive vice president, group publisher. Laura Petasnick will succeed Ms. Murcko as publisher of Prevention. 211
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FGI’s Board of Directors. “I am so honored to have been invited by FGI to take on this position,” Loftus said. “I will do all I can to help Margaret Hayes and the FGI Board achieve the FGI mission, and will work to ensure the great traditions continue.”
CEW BEAUTY AWARDS -Continued from Page 205
September 27. Voted on by members of the beauty industry, the awards are known for recognizing the most innovative products each year. “Our goal is to continue to bring relevance to the Awards with a focus on Indie products and a brand new award [the CEW Eco Beauty Award] that’s important for the industry,” said Carlotta Jacobson, president of CEW. Product entries are being accepted until October 25 and are $475 for each entry. The late entry deadline is November 18 with an additional $75 fee. For complete information and to submit product entries, visit www.cew.org.
IFF APPOINTS BAYDAR -Continued from Page 205
development. For the past two years, Dr. Baydar has served as IFF’s vice president, global fragrance research and was responsible for overseeing the efforts of the fragrance synthesis, research perfumery, process engineering and naturals research groups.
Balbier promoted -Continued from Page 205
Artistry Brands, The Estée Lauder Companies. In this new role she will oversee all product development for M.A.C, Bobbi Brown and Smashbox.
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spokesperson for L’Oréal Paris. Julianna joins a noteworthy roster of spokespeople for the L’Oréal Paris brand, including Beyoncé Knowles, Diane Keaton, Eva Longoria Parker and Freida Pinto, among others. “Julianna is a charming, inspirational and accomplished woman 212
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has been traveling the globe to “When I launched the campaign, acquire support for The Breast breast cancer was only spoken about Cancer Awareness Campaign. in whispers,” Lauder said. “Eighteen With the help of Elizabeth Hurley, years later, countless survivors, supspokesmodel for Estée Lauder and porters, politicians and celebrities The BCA Campaign, more than 110 have joined us in our mission.” million Pink Ribbons have been To date, the campaign and its retail distributed worldwide. partners expect to have raised more “Soon after I joined Estée Lauder, I than $45 million for The Breast found out my maternal grandmother Cancer Research Foundation (BCRF), had died of a n o t - f o r- p r o f i t breast cancer,” organization dediHurley said. cated to funding “She was a victim clinical research of a time when and finding a cure no one told anyin our lifetime. one about the Strengthening disease.” partnerships to raise Mrs. Lauder’s global awareness, Bloomingdale’s Howard Kreitzman and approach to conB l o o m i n g d a l e ’s Francine Klein with Elizabeth Hurley and quering breast annual “Pink” Evelyn Lauder. cancer has campaign has become a philraised over $1.4 anthropic mismillion for BCRF. sion during In order to gentoday’s modern erate additional and fast-paced funding for BCRF, culture. The cam14 Estée Lauder paign, “Connect. brands joined Communicate. together to contribThe Estée Lauder Companies’ William Lauder, Fabrizio Freda and Evelyn ute 20 products to C o n q u e r . Lauder with Elizabeth Hurley. Prevent Breast be sold throughout Cancer One Woman At A Time. The October. Estée Lauder will donate Pink Ribbon. Wear It. Share It” calls $500,000 in connection with the everyone to action worldwide. sales of its Pink Ribbon Collection It encourages women and men to to BCRF. connect with everyone they know “There is a great deal of misinforand communicate the importance of mation about breast cancer,” Hurley breast health and early detection. said. “We need to connect with And, Mrs. Lauder would like the every woman we know—whether it support to conquer this disease once be our mother, grandmother, sister, and for all. daughter or friend.” ■CW Photo: WireImage
FGI APPOINTS LOFTUS
LAUDER AND HURLEY BCA
who embodies the spirit of our brand philosophy, ‘Because You’re Worth It,’”said Karen Fondu, president of L’Oréal Paris.
PERFUMANIA REVAMPS WEBSITE
Perfumania recently unveiled their redesigned website, Perfumania.com, which is newly equipped with modern features, exclusive promotions and a
more functional way for shoppers to get a personalized experience. Users can take advantage of easier search capabilities and product recommendations with social media components and links to Twitter and Facebook accounts. Another highlight is the registration option with a “save purchase” feature for easy access to a customer’s favorite brands. october 11, 2010