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© 2013 Estée Lauder Inc.



















PHOTOGRAPHER ERIC MICHELSON EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.


Cosmetic Executive Women Newsmaker Forum - Strategies for Profitability: Michael Gould & Heidi Manheimer Talk Business, with Moderator CEW’s Jill Scalamandre Harmonie Club NYC 5:30 PM (R) (S) (TA) (646) 929-8026


CIBS Fall Cocktail Party Edison Ballroom NYC 6:00 PM (R) (TA) Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500


American Cancer Society DreamBall Honoring LVMH’s Pamela Baxter and Firmenich’s Jerry Vittoria Cipriani 42nd Street NYC 7:00 PM (A) (B) (TA) (212) 237-3915


Avon Walk for Breast Cancer San Francisco, CA


The Makeup Show Orlando Peabody Hotel Orlando FL (T) (TA)


Fashion Group International FGI Frontliner: The Artisans of Scent with Givaudan’s Rodrigo Flores-Roux, Bois de Jasmine Blog’s Victoria Frolova, NEST Fragrances’ Laura Slatkin, and Elizabeth Arden’s Art Spiro, and Moderator Scent Marketing’s Caroline Fabrigas Space 530, NYC 5:30 PM (S) (TA) (212) 302-5511


Cosmetic Executive Women Young Executive’s Cocktails & Connections: Career Building: Climbing the Ladder to Success Fashion Institute of Technology NYC 6:00 PM (S) (TA) (646) 929-8037

Skin Cancer Foundation Skin Sense Awards Gala Honoring Hearst Magazines, Farah K. Ahmed, and the Personal Care Products Council Sunscreen Committee Plaza Hotel NYC 6:30 PM Reception, Dinner (A) (TA) (212) 725-5176


Cosmetic Executive Women Achiever Awards Luncheon with Revlon’s Julia Golden, Maybelline New York’s Carolyn Holba, Clinique’s Agnes Landau, QVC’s Claudia Lucas, and Keynote Speaker Avon’s Sheri McCoy Waldorf-Astoria NYC 11:00 AM (A) (IO) (646) 929-8026

OCTOBER 19 - 20

Avon Walk for Breast Cancer New York, NY

OCTOBER 20 - 25


Fragrance Foundation Circle of Champions Dinner Honoring Elizabeth Arden’s Art Spiro St. Regis NYC 6:00 PM Members Only (A) (212) 725-2755


CIBS Networking Luncheon The Manhattan Club NYC 12:00 PM (M)

OCTOBER 12 - 13

BeWell Expo Pasadena Convention Center, Pasadena CA (TA)

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TFWA World Exhibition Palais des Festivals Cannes France (T)


Fashion Group International Night of Stars Galaxy 30th Anniversary Cipriani Wall Street NYC 6:15 PM (A) (TA) (212) 302-5511

OCTOBER 23 - 25

Luxe Pack Monaco Grimaldi Forum Monaco (T)

OCTOBER 26 - 27

Avon Walk for Breast Cancer Charlotte, NC






On the cover:

Push Boundaries. Be Bold. Go Rogue.

Rogue by Rihanna captures the mischievous nature that lies within every modern woman. Direct with a bold signature, Rogue by Rihanna blazes with confidence and sensuality. An unexpected combination of feminine jasmine and plum meets a traditionally masculine note of patchouli for a fragrance that captures Rihanna’s unexpected style. BeautyFashion_ICONIC_FP.indd 1 BF Sept 2013 cover.indd 1


Industry Ear


Betsey Johnson Brand At Inter Parfums


Top Editors Convene At Saks For Look Good Feel Better


CEW, QVC Partner for Awards Broadcast


Anna Sui Talks Fragrance and Inter Parfums


Spotlight On Kate Somerville’s Michelle Taylor


L’Oréal USA Recognizes Women in Digital


Tablet Leader Cosmopolitan Activates Shopping Feature


The IT Factor


Women’s Health and Olay Team Up to Expand “Look Better Naked” Franchise


Amazing Cosmetics Taps Sawle-Knobloch


Pampadour: A Budding Beauty Social Network

9/11/13 9:34 AM 9/12/13 3:52 PM

Creative: Rihanna ICONIC Beauty Fashion Size: 8.375” x 10.875” Bleed: 8.625” x 11.125” Publication: Beauty Fashion Issue Date: September 2013




On The Avenue

26 © 2013 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. Š Clinique Laboratories, LLC

What does a water balloon tell us about strong, healthy skin? Everything. Dramatically Different Moisturizing Lotion+ With a new complex, our formula now strengthens skin’s own moisture barrier by 54%. Moisture stays in. Skin feels soft, has a healthy glow. Allergy Tested.100% Fragrance Free.





Holiday Gift Ideas Part 1


Marc Jacobs Redefines Beauty


Aerin To Introduce Fragrance Quintet


La Prairie Adds New Additions to Anti-Aging Collection


The Eyes Have It: NARS Launches Multi-Purpose Eye Paint


Jean Paul Gaultier Presents “The Sailor Couple”


Dolce & Gabbana’s Velvet Collection


INGLOT’s Path to Freedom


Clinique’s New Launches


The Fragrance of a New Generation of Men


CVS’ Essence of Beauty Charters New Fragrance Depths


Laura Geller Unveils New Products in Her Eponymous Line


Jane Cosmetics Re-Launches




Houston Counterpoints -Mary Sit


Capital Chic -Bernadette Lacy




BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

EDiTORiAL Back to School Means Back to a Frenetic Way of Life We All Love As much as we love the summer there is something of a relief to get back to those five full days of work. It is the frenetic pace of business when people say, “Wow, you know that there are only an X number of days until the holiday season? We have to make our numbers/quota.” And nothing sets the stage better than the Mercedes-Benz Spring 2014 Fashion Week here in New York, which in of itself is like jamming 5 lbs of tomatoes into a 2-lb jar. On top of all that, this year is the launch of Modern Muse, Estée Lauder’s first fragrance in ten years. This is coupled with the other fragrance activity, like One Direction’s new fragrance at Macy’s—which my sources told me hit the seven-figure mark in its first week of sales. All great news for the fragrance category. Now that we have segued into Macy’s, if you have not seen the main floor lately make it a priority because it looks amazing and has incredible buzz. On another note, the Paule Ka brand has major stuff in Europe, Asia, and the Middle East and is now opening on Madison Avenue. I love this brand, and the one to watch is Susan Kelly who will take this to the next ten levels. Sorry to cut this short, but we are prepping for our business trip to Cannes for Luxe Pack—the best show with a unique buzz. We will be blogging from there on, so check us out! Warmly,

George Ledes President and CEO

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Australia Andrea Ferrari

Italy Simona Barello Fax: +39-06-59887673

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France Sarah Colton Fax: 011-331-45885386

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Atlanta, GA Toni M. Lublin tel.: (404) 874-6998

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Boston, MA Brittany Jasnoff tel.: (617) 262-9700

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238

Houston, TX Mary Sit tel./fax: (832) 455-4022

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998

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South Florida Kay Renz


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Germany Heide Kuhn-Winkler Fax: 011-49-621-400-6065


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Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245

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Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.


Elizabeth Arden’s executive vice president of global fragrance innovation, Art Spiro, will enter The Fragrance Foundation’s renowned Circle of Champions on October 8 at the St. Regis Hotel in New York. Selected by the Foundation’s board of directors for his extraordinary Art Spiro contributions to the fragrance industry, Spiro—the 14 th total recipient of the award—will be toasted by Parlux president Donald Luftus. “The beauty industry is comprised of so many talented and innovative people, and I feel as if I have just been awarded a membership to the inner circle,” Spiro stated. For tickets and additional information, contact Robertet Fragrances announced the appointment of Jordi Castells as vice president, senior perfumer reporting to Christophe Maubert, global president, Robertet Fragrance Division. In this role, Castells brings more than 30 years of extensive experience in fabric, personal Jordi Castells and home care perfumery to Robertet’s creative team in Oakland, New Jersey. Some of the world’s most popular and successful brands bear his imprint. His creations are a signature component of consumer products ranging from air fresheners to soaps, shower gels and shampoos to softeners and detergents. Castells is a native of Barcelona, Spain and is a world traveler, having lived and studied in many countries. He speaks Dutch, German and English in addition to his native Catalan and Spanish. Castells brings that rich global perspective to his creative work. The Estée Lauder Companies appointed Pamela Gill Alabaster to lead the company’s global Corporate Responsibility function. In this role, Alabaster will be responsible for the continued development and implementation of the global Corporate Responsibility strategy in alignment with the company’s long-term business objectives. She will report to Gregory Polcer, executive vice president, Global Supply Chain and to Peter Jueptner, senior vice president, Strategy and New Business Development, co-chairs of the company’s Corporate Responsibility efforts, under the leadership of executive chairman, William P. Lauder. Alabaster joins The Estée Lauder Companies from L’Oréal USA where she held various senior leadership marketing and management roles, most recently serving as senior vice president, Corporate Communications, Sustainable Development & Public Affairs. In her tenure at L’Oréal USA, she has developed several key corporate functions including Corporate Media, Public Affairs and Sustainable Development, and led the strategic brand marketing of the L’Oréal Paris and Lancôme brands in the U.S. S EPTEMB ER 2 0 1 3 /

Beauty industry veteran Joe Lattarulo has joined Fragrance Resources as executive vice president. Lattarulo, who previously spent 15 years as senior vice president of sales and marketing at Robertet, will report directly to Fragrance Resources’ president and CEO, Christpoh Gerberding. Valerie Belmont has also joined FraJoe Lattarulo grance Resources’ New York-based team as senior fragrance evaluator. Belmont has over 12 years of experience, working previously with Firmenich, Givaudan-Quest International, and most recently, Takasago. The company has also announced the promotion of Cutler Whitman to senior vice president of sales. Whitman has been with Fragrance Resources as vice president of Cutler Whitman sales since 2008. Nicole by OPI partnered with 6-time Grammy Award winning superstar Carrie Underwood for a 14-nail lacquer collection debuting in January 2014. This collection features a colorful mosaic of hues ranging from soft pastels to dark sultry shades to playful glitters. Additionally, the line will include a signature gold textured shade called Carrie’d Away, created exclusively for Underwood. “In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality,” said Suzi Weiss-Fischmann, Nicole by OPI executive vice president & artistic director. Available at mass retailers, this limited edition promotion will also debut the new Nicole logo. For more information, visit AHAVA’s board of directors has appointed Elana Drell Szyfer group chief executive officer of the company globally. Formerly the North American CEO of AHAVA, Drell Szyfer replaces Yacov Ellis, who will move on after a successful 10-year tenure with the company. Prior to AHAVA, Drell Szyfer held Elana Drell Szyfer several top-level global marketing roles, including positions at Estée Lauder, Lancôme, Avon, and Chanel. Internationally-renowned makeup artist Aaron de Mey has joined Sephora in the newly-created position of artistry ambassador. In this role, de Mey will hold a variety of educational workshops and creative consultation sessions, as well as collaborate with the Sephora PRO team of elite makeup artists to further advance the company’s overall artistry expertise. “[Aaron] brings not only his exceptional skill, but a relatable and engaging personality to our artistry program,” stated Lina Kutsovskaya, Sephora’s vice president and executive creative director. 14

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INDUSTRY EAR tors are anticipated—among them 8% first-time exhibitors and 52% international attendees. This year’s program will feature conferences in search of new ideas, techniques and innovations in the world of creative packaging, as well as free consulting sessions in semiotics and an exhibition on sustainable packaging in 2020. For additional information, visit

The anniversary and housewarming ceremony.

Ungerer Shanghai celebrated its 10th anniversary in May and also unveiled a new, larger Asia Pacific Headquarters facility equipped with full flavor and fragrance R&D and manufacturing capabilities. The nearly 50,000 square foot location will employ 45 and is located on the coast of Shanghai. The Mayor of Feng Xiang County presided over the formal opening ceremony alongside Ungerer president Ken Voorhees III and Jim Ding, Ungerer Shanghai’s general manager. Festivities included drumming, lion dances and a ribbon cutting. Monaco will welcome this year the famed perfumer Francis Kurkdjian as guest of honor. Kurkdjian will offer a discussion entitled “Behind the Walls of Creation: Two Decades DediThe scene outside Luxe Pack Monaco. cated to World of Perfume” on the afternoon of October 23. Annually renowned Luxe Pack Monaco will run from October 23 through 25 at Monaco’s Grimaldi Forum. This year, a record number of nearly 400 exhibitors and 7,000 visi-

Francis Kurkdjian

Aveda™ appointed Holly Johnson to the position of vice president of global education and promoted Kevin Molin to vice president technical education. One of the hallmarks of the Aveda brand is its holistic and sustainable approach to beauty. Aveda’s approach to education is equally holistic—a smart trio of inspiration, technical skill and business acumen that is unrivaled in the industry. Aveda’s unique method gives learners essential tools and specialized knowledge that emphasize an environmentally conscious approach to beauty. Aveda Global Education believes that every professional has the potential to become a master and paves the way by offering innovative, multifaceted education for personal growth to help professionals make their dream careers a reality. On July 31, Fareva Group completed its acquisition of a majority stake in Chromavis—the world’s second largest operator in the business-to-business makeup industry. Fareva possesses 31 industrial sites and is a leader in the field of outsourcing cosmetic, pharmaceutical and household products. “This news enables Chromavis to consolidate its global presence (particularly in the United States and Brazil), taking advantage of the strength of the Fareva Group,” noted Chromavis’ president, Bernard Msellati.

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2013. August 2013

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This summer, Connie Anne Phillips ended a successful four-year stint as InStyle publisher (Time Inc.) to move to the same capacity at Glamour (Condé Nast). Her Glamour predecessor, Bill Wackermann, went to Condé Nast Traveler, and her InStyle successor, Karin Tracy, came from Entertainment Weekly. Phillips previously worked at Vogue and Tracy is also a former publisher of People StyleWatch. -Steve Cohn, editor-in-chief, Media Industry Newsletter BF S EPTEMB ER 2 0 1 3 /


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Put The Magic Of Arcade To Work for You.



Brand at Inter Parfums How has Inter Parfums maintained the identity of the Betsey Johnson brand through its products? Inter Parfums has my spirit and my look throughout the products. With perfume, the packaging has to hook and connect with the consumer—like the Too Too eau de parfum bottle. The idea for Too Too’s packaging started with this little Victorian corset and a bottle. In fact, tutus are my signature outfit. Inter Parfums has made my spirit as the ‘Tutu Lady’ come to life. Too Too eau de parfum couldn’t be more me.

Betsey Johnson (c.) with Inter Parfums’ Kellie Como and Andy Clarke.


ince 2010, Inter Parfums has maintained an exclusive worldwide agreement with powerhouse fashion designer Betsey Johnson. They develop and distribute fragrances, cosmetics and personal care products under her brand name. At the time of the agreement, Andy Clarke, president of Inter Parfums USA stated, “Betsey Johnson fashion is forever feminine, sometimes whimsical, but always recognizable.” Johnson recently spoke with Beauty Fashion about her relationship with Inter Parfums, her products, and creative process.

Do you have any future plans for the brand? Do you have any ideas lined up for future launches? I’d love to do everything across the board with creams and particularly makeup. Right now, we’re doing a test run on lip and nail colors. In the future we’ll expand in the makeup area. We want to capture girl’s attention and urge them to wear our makeup. The packaging has to be brilliant and visually stunning, to appeal to the ultimate Betsey Girl. It has to be something you love to look at as well as use. It has to thrill them. Is there any ritual or habit you do before you start brainstorming ideas? I keep my eyes wide open and I’m always thinking. I love to collect perfume bottles. I also get a lot of ideas looking at vintage objects. When it’s time to create something new, I look at all the perfume bottles. I observe perfumes, and their packaging in the market and try to find a gap where I can fulfill a need. I fully believe in the ‘if you build it, they will come’ mantra. BF

How would you describe your working relationship with Inter Parfums? I love the people at Inter Parfums because they’re all great and we work wonderfully together. What I like about the working relationship is that they respect me and there’s open communication. They get me. It’s important to connect with a company, or else you won’t be able to do anything well. S EPTEMB ER 2 0 1 3 /

Betsey Johnson showing her Too Too eau de parfum.


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n an unprecedented and cross-industry gesture of solidarity, 31 of the nation’s top beauty editors assembled on Saks Fifth Avenue’s storied cosmetics floor last month for the second annual Look Good Feel Better (LGFB) Beauty Editors Day. The charitable event benefits LGFB, a program designed to help women battling cancer address the appearancerelated side effects of treatment. For $30.00, consumers can make an appointment with their favorite beauty editor—each of whom is stationed at a specific counter. The 20-minute consultations included trend discussions, insider secrets, beauty advice and product demos—and each participant left with an exclusive gift. Additionally, Saks vowed this year to donate 10% of all purchases made during the event to LGFB, noted Louanne Roark, executive director of the Personal Care Products Council (PCPC) Foundation—which established the

Christian Dior’s Terry Darland with LGFB’s Louanne Roark and Deborah Walters of Saks Fifth Avenue.

LGFB program alongside the American Cancer Society and the Professional Beauty Association. “Beauty Editors Day is quickly becoming a powerful way for the entire beauty industry to demonstrate its collective commitment to women in cancer treatment and to celebrate and support them on their journey,” Roark said. Since its founding 24 years ago, LGFB has helped more than 850,000 people with cancer in the U.S. and 1.2 million worldwide—via free workshops and lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling. Added Ronald Frasch, president and chief merchandising officer for Saks Fifth Avenue: “We’re excited to provide our customers with the chance to interact with leading beauty, style and fashion editors and brands, and, more importantly, to support an inspiring cause near and dear to us all: beauty and hope.” BF

Giorgio Armani Beauty’s Tim Quinn with Sarah Brown of Vogue.

photos by Jim McLernon



Mikki Taylor of Essence at Clinique.

Allure’s Sophia Panych and Patricia Tortolani at Estée Lauder.

Cosmopolitan’s Leah Wyar holds court at Kiehl’s.

W’s Jane Larkworthy at Tom Ford.

Christian Dior’s Dianne Vavra with Alexandra Parnass of Harper’s Bazaar.

Ying Chu of Glamour, representing Chanel.

Elaine D’Farley of Self, manning the RéVive Skincare counter.

Holly Carter of People StyleWatch at Laura Mercier.

Milly Almodovar-Thompson of Cosmo For Latinas with Louanne Roark.

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QVC’s Claudia Lucas (c.) with Carlotta Jacobson and Lev Glazman.

Front: QVC’s Sandra Bennett, CEW’s Carlotta Jacobson and Julep’s Jane Park. Middle: NuFace’s Kate Prais, MOOR’s Kelly Gasspari, Ojon’s Gwynne Mims and Tracy Miller of Clinique. Back: Nourish Organic’s Rob Robillard and Lev Glazman of Fresh.


inners of the Cosmetic Executive Women (CEW) Beauty Insiders’ Choice Awards were featured during a QVC broadcast last July 19, showcasing a handful of the most innovative and prestigious launches on the market. CEW president Carlotta Jacobson appeared on-air to inform viewers about CEW and offer insight into the industry. Skin, hair, makeup and fragrance offerings were available from Clinique, Dior, Fresh, Ojon, philosophy and more—with Nourish Organic and MOOR both selling out during their network debuts. (MOOR was the first-ever winner of the QVC Beauty Quest Award, honored for its unique ingredient story). “With so many beauty products to choose from, it can be challenging for consumers to distinguish between them,” Jacobson stated. Having CEW’s stamp of approval means that “customers can be assured that they are buying products that meet the highest of standards,” added QVC’s director of beauty merchandising, Claudia Lucas. S EPTEMB ER 2 0 1 3 /


Claudia Lucas, Sandra Bennett and Kelly Gasspari with Dr. Dennis Johnson.

Sandra Bennett with philosophy’s Mari Lyn Meier.

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Sandra Bennett with Jelena Marjanovic of Dior.

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Talks Fragrance and Inter Parfums

Anna Sui


elebrated fashion designer Anna Sui has taken her fragrance brand to another level with her license agreement with Inter Parfums. The 10-year worldwide agreement to create, produce and distribute her products began in January 2012. Inter Parfums works with Sui and her creative team to expand on the brand’s current global presence. Beauty Fashion spoke with Sui about why Inter Parfums makes a great partner, in addition to her creative inspiration and future plans for the brand. What inspires your creativity? I am truly inspired by everything that happens around me! Whether it is a new place that I visit, a place that I have been to many times but see in a different way, or something that I see on my walk to work. I love art and history too. When I’m interested in something, I want to know everything about it. I really enjoy that process and find that it influences so much of what I do and create. Describe your working relationship with Inter Parfums. How does that relationship benefit the Anna Sui brand? I love working with Inter Parfums. They are a Anna Sui with Inter Parfums’ great partner! They com- founder and pletely get my vision and CEO Jean really understand what I Madar. want to achieve with each, individual fragrance. It is really a team effort when creating a new fragrance—we work together on everything— from the initial brainstorm, to the actual scent, to the bottle design, to the ad campaign and then to the business plan. Are there any aspirations you have for your fragrance brand? As a designer, I am constantly evolving, trying new things and experimenting. That is the most exciting part… that process. Right now we are in launch mode of my latest fragrance with Inter Parfums, La Vie de Bohème. Like this new fragrance, everything comes from my fashion collection and the runway shows. The research that goes into my collections and shows often leads to the inspiraS EPTEMB ER 2 0 1 3 /

Anna Sui (c.) with the Inter Parfums Team at the 2012 Cannes Tax Free Launch of La Vie de Bohème.

tion for a new fragrance or cosmetic product, so there is definitely a connection between all three. I always feel that every product has to be as exciting as the fashion. We pay so much attention to the entire creative process, the fragrances, box, the bottle, and the ad. Do you have a ritual for brainstorming ideas? Each fragrance that I put my name on has to personify the ‘World of Anna Sui.’ When a customer buys a fragrance, it should give them the same excitement as buying a dress from my collection. So when I start the process of creating a new fragrance, I always keep this principal in mind. BF


Anna Sui showcasing La Vie de Boheme.

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Kate Somerville’s Michelle Taylor “Complexion perfection” is the phrase that comes to mind when one thinks of the skin care brand Kate Somerville, which integrates scientific and medicinal research to create products that deliver visible results. Products are clinically developed, tested, and proven in the Kate Somerville Skin Health Experts Clinic on Melrose Place in California. Available on, as well as Neiman Marcus, Bergdorf Goodman, Nordstrom, Sephora and QVC in the U.S., the brand has expanded internationally to Korea, Singapore, Malaysia, Australia, New Zealand and Canada. Cosmetic industry veteran Michelle Taylor—who’s held senior-level positions at Kiehl’s, Frédéric Fekkai, Chanel Beauté, and Lancôme—is the current CEO of Kate Somerville, and spoke with Beauty Fashion about her role at the popular skin care brand. To me, the Kate Somerville brand has every element to Please explain your journey into the beauty business. Fashion and beauty were passions of mine from an enable its exponential growth for years to come. Our early age. Born and raised in Los Angeles, I graduated high technology anti-aging and other skin care solution from UCLA and left for a year to work in New York and formulas are combined with visually impactful and eleParis. While in New York, I met executives in the beauty gant packaging. Distribution is prestige and very tight. We own a clinic on Melrose Place in Los business who explained the routes to a Angeles, which continues to be the laboposition in Marketing. One of those was ratory and inspiration for our clinic-develto earn my MBA degree, which I then oped, tested and proven products. proceeded to do at USC, with an emphaLast but not least, Kate herself remains sis in International Finance. I was then closely involved with the brand, lending recruited by Eli Lilly Corporation, to work her keen eye and strong product developfor their (then) subsidiary, Elizabeth ment skills with her charismatic selling on Arden. I spent two years in Field Sales QVC, as well as her public relations and then moved into a series of marketing strengths and close relationships with edipositions in NYC. After nine years, I tors worldwide. moved to Chanel, Inc., where I enjoyed 12 years of various marketing and manAny beauty rituals that you abide by? agement positions. My beauty rituals are fast and effective, The last five of these years were develas they need to be for a working mother oping the Frédéric Fekkai brand, which of four sons! was then owned by Chanel. From there, I Michelle Taylor moved on to L’Oréal where I ran Lancôme ExfoliKate Intensive Exfoliating Treatmarketing briefly before being made president of Kiehl’s ment is my product of choice for dramatically radiant and for its first years under the L’Oréal ownership. For family new skin. I use it three to four times per week in my mornreasons, I then moved back to California where Kate ing shower. Then, twice a day, I wake my skin up with our patent-pending DermalQuench Liquid Lift Advanced Somerville and I met six years ago. Wrinkle Treatment for an oxygen and moisture “rush.” For the daytime, I add a great moisturizer with Why are you passionate about Kate Somerville Skincare? (continued on page 47) S EPTEMB ER 2 0 1 3 /


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Spotlight on




Olivia Munn (c.) with JOYUS’ Sukhinder Singh Cassidy, L’Oréal USA’s Rachel Weiss, 72Lux’s Heather Marie and Poptip’s Kelsey Falter.


’Oréal USA’s Women in Digital program—which recognizes the achievements of women in digital marketing, technology and IT functions—announced the winners of its second annual NEXT Generation awards on July 17 in New York alongside guest hostess Olivia Munn. “I am so honored to be part of an event that’s giving female digital rock stars the opportunity to shine,” Munn said. Award recipients—selected from a pool of more than 1,600 nominees— included the CEOs of three digital companies: Heather Marie, founder of 72Lux, a software company that enables digital publishers to sell the products they feature editorially; Sukhinder Singh Cassidy, founder of the world’s first online video shopping experience, JOYUS; and Kelsey Falter, founder of Poptip, a software platform that enables crowd participation. As winners, each company will be given the opportunity to apply and

Rachel Weiss. “We’re excited that over the next year, we can apply the creative technology from these exceptional companies into real functionality for L’Oréal brands and products.” Winners were selected by a panel of L’Oréal USA executives, Venture Capital Partners and the organization’s board of advisors, which includes Facebook’s Carolyn Everson and Arianna Huffington of The Huffington Post, among others. Following the ceremony, the L’Oréal USA Women in Digital program announced its partnership with—and presented a $25,000 scholarship to—Girls Who Code, a national nonprofit working to close the gender gap in technology and

L’Oréal USA’s Marc Speichert and Olivia Munn.

L’Oréal USA’s Rachel Weiss and Olivia Munn.

integrate their digital products and services among L’Oreal USA’s brands. “The program truly serves as a pipeline for innovation and advocacy for women entrepreneurs,” explained program chair and L’Oréal USA’s vice president of digital innovation, content and new business ventures,

engineering. “At L’Oréal USA, we celebrate innovation throughout all aspects of our business, and we continuously strive to achieve even greater growth in the digital space,” concluded Marc Speichert, L’Oréal USA’s chief marketing officer. BF

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s a leader in the tablet magazine market—with over 350,000 current monthly readers—Cosmopolitan is pioneering new technology that will allow consumers to shop its pages with a single tap. The global titan, which publishes 64 total editions in 100 countries, has partnered with leading tech firm Shop Advisor to make the editorial pages and ads within its tablet edition shop-able—via a linear and intuitive process that doesn’t take readers out of the magazine’s shell. Beginning with its June 2013 issue, “Shop Now” buttons have been activated throughout the book on ad and editorial pages alike, linking readers to subsequent pages that feature product details, pricing, and vendor information. Finally—and all while remaining in-app—consumers can be directed to retailers’ sites to complete their purchases.

Cosmopolitan’s September issue.

“This new technology is not only revolutionary, but crucial,” said Donna Kalajian Lagani, senior vice president, publishing director and chief revenue officer, Cosmopolitan. “Tablets represent the fastest-growing technology ever—faster than televisions, even—with over 93 million users in the U.S. alone.” Magazine e-readership is also expanding at an explosive rate, she added, of 147%.

“We’ve been on the tablet since day one,” noted the magazine’s associate publisher, marketing, Nicole Mills, “and are the number one magazine on both the Apple and Barnes & Noble newsstands.” And reader engagement with the “Shop Now” feature has been dynamic thus far, Kalajian Lagani shared. 53% of total Cosmopolitan readers use the button, spending an average time of 2:38 minutes shopping. Additionally, 39% of users showed explicit intent to purchase. Tablet magazines are invaluable to the beauty category, Mills concluded, because they offer an intimate interaction with product launches. Video content, in particular—which can showcase product information or how-to tutorials—is being consumed at a rapid rate, with viewership nearly tripling from Q4 in 2011 to Q4 in 2012. BF

Ad and editorial “Shop Now” pages, with the click-through screen to finalize a purchase.

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ith a reported $60 million in retail sales in the past 12 months alone, five-year old indie brand IT Cosmetics (IT=Innovative Technology) is continually making waves in the beauty industry—creating a cult-like following on QVC, and launching new products. Beauty Fashion spoke with co-founder and CEO Jamie Kern Lima about IT Cosmetics’ backstory, newfound partnership with ULTA, and why she believes the brand is a runaway success.

Being on screen during my career has made me feel at home on camera, but now on QVC for me it is all about showing my own vulnerability and beauty concerns, and connecting and building that relationship of trust with each and every woman that tries IT Cosmetics for the first time. QVC has allowed me to share these life-changing products with millions of women, and each and every woman who gets an IT Cosmetics product home and discovers they truly are different than anything they’ve used. Then they spread the word and that is how we’ve been so blessed to grow so fast as a brand.

Can you explain the circumstances that gave birth to IT Cosmetics? As a former news anchor and a sufferer of Rosacea, I wanted to have beautiful-looking IT Cosmetics recently announced a partskin, but every product I tried (and I tried nership with ULTA. How did that come them all!) either wouldn’t cover or would about and how excited are you for the future crease and crack and make me look 10 years of your brand? older! That is when I knew there had to be a We have been so blessed to have partners better way. We partnered with leading plastic that believe in our brand from the beginning, surgeons to develop the products that truly and as we spoke with many potential bricksolve women’s beauty issues, while actually and-mortar retail IT Cosmetics’ making your skin look younger, instead of partners, it was a Jamie Kern Lima older like most products. I pour my heart and wonderful experisoul into creating innovative problem solving products ence and we felt very welcomed that change women’s lives and bring them joy. with open arms from all of them. When it comes to ULTA, Why do you think it is important to work with plastic we feel that they truly believe in surgeons for your line? IT Cosmetics and shares in the We work with plastic surgeons to infuse cutting-edge excitement and passion for the anti-aging technology into truly innovative high-perfor- brand that is special. Even their mance products, designed to give you your most beauti- executives knew everything ful skin ever. These plastic surgeons know women’s col- about our brand the first time lective beauty concerns and help us develop the technol- we met and were already “IT ogy we need to address each and every one of them— Girls,” so it was a natural fit. from the ingredients, to helping us develop products that Their passion for IT Cosmetics mimic aesthetically the same look as invasive proce- was a huge reason we chose dures, but without the invasiveness. them as a partner. I cannot wait for our customers to be able to How has your TV reporting background helped you touch and feel our products in prepare for presenting IT Cosmetics on QVC and other person, no matter where they You Skin But Better CC programs? Were there any times where you were live across the U.S.—which Cream with SPF50+ Physical nervous? until now hasn’t been possible. Sunscreen Light. (continued on page 48)

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Team Up to Expand

“Look Better Naked” Franchise


omen’s Health’s “Look Better Naked” (LBN) franchise is editorially expanding. Debuting in the September 2013 issue, LBN will be featured in each one with a monthly in-book feature covering beauty, fashion, fitness, health, sex, and wellness. Procter & Gamble’s Olay is the exclusive, first-of-its-kind sponsor, incorporating a 360-degree integrated advertising platform for their Olay Body line. This advertising platform will span for 9 months including print, online, digital—including the relaunched “Look Better Naked” app—and social extensions, featuring a sponsored Instagram contest and Google+ hangouts with experts.

Beauty Fashion spoke with Women’s Health’s publisher Laura Frerer-Schmidt about this exciting new venture.

video content featuring Women Health experts, a huge bonus to our readers/ users. Olay benefitted from LBN’s builtin audience, and the new content attracted even more consumers. The amazing response to the refreshed mobile app offered proof: Within the first few days of launch, more than two thousand women were downloading the app every day.

Why did Olay choose to partner with Women’s Health’s “Look Better Naked” franchise? Women’s Health offered Olay the ultimate in “native advertising,” by allowing them to own the exclusive sponsorship rights to an incredibly popular existing editorial franchise. Michele PromauWhat is it about Olay products that reslayko’s platform, “Look Better Naked” onate with the Women’s Health con(LBN) existed as a popular book, an sumer? online channel devoted to the subject, Olay offers the best in science, beauty and a mobile app, and was originally and health. That’s what our consumer is Women’s Health’s launched in 2011. Olay was the advertislooking for. Laura Frerer-Schmidt ing partner for the re-launch, offering exciting new content around an already popular subject. Do you envision taking the LBN franchise even further than where it is? What was the inspiration behind this integrated adverYes. We are in talks with both online and brick & mortising campaign? tar retailers about new product/content bundling in The LBN platform aligned beautifully with Olay’s mis- 2014—video, experts, product, and packaging coming sion to give women across the country the most amazing together for the ultimate native advertising experience. BF skin, head to toe. With Olay as a partner the LBN franchise has expanded to include a regular editorial feature in-magazine, a dedicated channel on our site, a refreshed app, a nationwide social media contest, and the book that launched it all. Bigger and better than before.

Women’s Health’s Michele Promaulayko

What are the benefits of the partnership with Olay? Olay, part of P&G, is always looking for innovation and the very best in content. Women Health’s team was empowered to take our whole LBN platform to the next level with brand new S EPTEMB ER 2 0 1 3 /

Dermatologist Cybele Fishman M.D. and celebrity trainer Simone De La Rue will be featured throughout, in advertorials and sponsored videos.


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Women’s Health and Olay




ancy Sawle-Knobloch, the just-appointed CEO of boutique makeup brand Amazing Cosmetics, has landed her “pinch-me job.”

Nancy Sawle-Knobloch

The 30-year Kraft Foods Group veteran was tapped in July to take Illinois-based Amazing Cosmetics—renowned for its highly-pigmented and exceptionally durable concealers—“to the next level,” she says. While the quality of its offer and the brand’s loyal following by celebrities and celebrity makeup artists have been assets since its founding in 1999, looking ahead, the goal is to increase brand awareness among the masses, SawleKnobloch explained. “We really want to own the complexion perfection space with our Amazing Concealer technology,” she said, “and accordingly, we have a two-year pipeline of new products slated with a plan in place to communicate this vision with a laser focus.”

tegic marketing efforts to be While she acknowledges prepared for aggressive that the food industry is less growth. emotional than the beauty “Rather than a world—“people don’t buy barone-off product becue sauce to improve introduction,” she their self-esteem”— added, “we need to S aw l e - K n o b l o ch coordinate our brings a wealth of launch schedule management with our retailer experience in partners—to see manufacturing what’s going on with operations and them in-store so we can business developboth support one another.” ment. This sense of foresight In this vein, the extends to the company’s distric o m p a ny h a s a l s o bution operations, Sawle-Knobtapped the Chicagoloch said, which are managed based LimeGreen agency The Amazing as a “strategic partner,” Sawle- Concealer. entirely in-house. Two of Amazing Cosmetics’ Knobloch said, to helm all its marketing and advertising initiatives most recent endeavors have already going forward. “This way, we can been met with widespread acclaim. The integrate product creation with stra- company has re-launched its website, at, with a fresher look, added professional tips and video tutorials, and a geographic store locator to pinpoint nearest retailers. And finally, the brand has expanded its range of concealers to 20 total shades— “so that no skin tone is left behind,” said Lisa Thurman, who co-founded the brand alongside her longtime friend, Sue Katz. It is this expertise that Sawle-Knobloch attributes to the brand’s current successes and potential for future growth. “The Amazing Concealer technology simply works,” she said. “I’ve never known a brand in all my career that has more authenBF ticity than this one.” A screenshot of the brand’s new website.

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Bliss Gets Pitched On Hit AMC Reality Series The cheeky and cheerful Bliss brand made a star turn on the silver screen last month on AMC’s reality show competition, The Pitch. The hour-long series pits two advertising agencies against one another—each devising campaigns for a specific brand and vying for new business. Bliss’ episode, starring president Mike Indursky, featured its justlaunched ‘Fuzz’ Off, a facial hair removal cream. Indursky briefed competing agencies that the company sought “provocative and attention-grabbing” imagery to “take readers’ rela-

Mike Indursky

The winning ad.

ck one color cosmetics Adds Brand Ambassadors

Lancôme, Town & Country Fête Polo Season’s End Lancôme, Town & Country and thousands of spectators—including VIPs Star Jones and Donna Karan— were on hand at the B r i d g e - h a m p t o n Po l o Club to close out the 17th season last Saturday, August 24. Lancôme Lounges provided shade from the sun, where guests could indulge in French macarons as well as enter to win Lancôme’s Absolue L’Extrait Black Crystal Light. The limited edition launch—with a global run of only 800 total pieces—is housed in a Baccarat onyx crystal jar to commemorate the product’s first anniversary, priced at $1,800.00.

tionships with the brand to the next level.” Ultimately, the winning agency, Innerspin, created both print and digital versions of an ad that featured a beautiful model with a purple mustache—which struck the tricky balance of “making light of a concern as opposed to the person suffering from that concern,” Indursky explained. The digital version of the campaign is interactive, he added, and uses an animation in which the purple mustache automatically peels off to reveal the product’s benefits.

Town & Country’s Matthew Talomie, Mara Gredick and Lancôme’s Brian Chang.

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The ck one color cosmetics brand hosted an exclusive VIP lounge and acoustic performance venue during Lolla-palooza 2013 at the downtown Hard Rock Hotel in Chicago last month. Performers included Eve, The Mowgli’s and more. Guests—including Camilla Belle—also enjoyed makeovers from ck one color cosmetics global makeup artists. At the event, the brand also announced two new ambassadors, who will Jessica Ware and preview, promote and Kayleen McAdams. p r ov i d e i n p u t i n t h e development of new products: celebrity makeup artist Kayleen McAdams (sister of actress, Rachel) and British soul chanteuse Jessica Ware. (continued on page 34) 31

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On The


Part I

As we’re entering the last few months of 2013, it is never too early to start thinking about what to give friends, love ones, or co-workers if you’re playing Secret Santa, for the holiday season. Here are some gift ideas to get the wheels churning. FlowerParty by Night Yves Rocher This new fragrance reinterprets the original fragrance with a daring touch. This spicy nighttime version with an ultraaddictive, liquorice accent reveals a bold seductiveness. Botanical ingredients: bitter almond essential oil, star anise and bourbon vanilla absolute extracts. Olfactive family: fruity, floral, and gourmand. FlowerParty by Night is available in October in a 1.6 oz. for $55.00, via or by catalogue at 800-321-3434. FlowerParty by Night Yves Rocher eau de parfum

25 Shades of Baked Eye Color Portfolio Laura Geller Beauty Beauty beginners and makeup mavens alike will delight in the assortment of 25 pretty neutrals, deep jewel tones, and bright pops of color that allow for accenting, contouring, endless combinations… and, of course, unlimited drama. Each eyeshadow starts its life as a creamy liquid, which is baked for 24 hours on terracotta tiles and hand-finished by Italian artisans into silky domes of powder. Jojoba seed oil is the key ingredient and it is infused in each eyeshadow hue, which helps to condition skin. All eyeshadows can be worn dry for a smoky, blended look or wet for richer, vivid color payoff. Laura Geller Beauty 25 Shades of Baked Eye Color Portfolio will be available in October at QVC and QVC. com for $72.50. Laura Geller Beauty can be found at ULTA s t o r e s , U LTA . c o m a n d

Scent of Peace for Him Bond No. 9 A soothing, masculine blend for any man in your life, this latest male-oriented scent contains top notes of bergamot, pineapple and juniper berry, and middle notes of blaccurrant, cedarwood and vetiver. Available in October for $180.00 (50 ml) and $250.00 (100 ml) at Bond No. 9’s five New York stores, Saks Fifth Avenue, Nordstrom and

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Holiday Gift Ideas

Holiday Gift Ideas

Heavy Metal Glitter Eyeliner comes in various shades. Ralph Lauren Fragrances’ Romance in the 15 Anniversary Bottle. th

Romance Ralph Lauren Fragrances

Heavy Metal Glitter Eyeliner Urban Decay

There is much to celebrate this season—including the 15th anniversary of Romance, the iconic eau de parfum that has been ranked a top 15 women’s fragrance since its launch in 1998. In honor of this milestone, Ralph Lauren Fragrances introduces the limited-edition 15th Anniversary Romance Bottle. Adorned with a crystal-inspired cap (crystal marks the celebration of a 15-year anniversary) and encased in a feminine keepsake box, it is a beautiful gift for the woman who believes in true love, warmth and togetherness. Launching in October, the 150 ml ($95.00, with a $126.00 value) fragrance is available on and at select retailers.

Give the gift of glam rock—without the spandex or bad hair. These arresting shades of glitter are perfect for a fun holiday party look: create a light veil of sparkle or layer it on to get more twinkle than Christmas lights. Suspended in a clear base, once dry, they will not budge, meaning the glitter won’t fall to your cheeks or anywhere else. Make sure you let each coat dry a bit before applying the next for perfect glitter distribution. Priced at $19.00 each, these eyeliners are available at Sephora, ULTA, select Macy’s,,,,, and

Lips and Lashes Dr. Hauschka Skin Care Ideal for on-the-go touch ups, the Lips and Lashes set includes a full-size Lip Care Stick and a Mini Black Volume Mascara. Each set offers high-quality, 100% natural products in a perfectly packaged tin that slips easily into purses and pockets. With the Lip Care Stick, Dr. Hauschka Skin Care introduces a limited-edition seal in moisture and protect your lips Lips and Lashes gift set for the holiday season. while providing a subtle shine with this nourishing balm formulated with four plant waxes and beeswax. Mini Black Volume Mascara has soothing black tea and eyebright extracts to nurture the delicate skin around the eye while neem leaf extracts helps to strengthen lashes. Lips and Lashes is available for $19.95 at and BF S EPTEMB ER 2 0 1 3 /


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On The

(continued from page 31)

Mercedes-Benz Spring 2014 Fashion Week On September 5, Mercedes-Benz Fashion Week descended upon New York City, kicking off the Spring 2014 fashion season. Lasting until September 12, top national and international designers and brands unveiled their spring collections at Lincoln Center.

The Derek Lam and Opening Ceremony face chart created by Estée Lauder creative makeup director, Tom Pecheux.

Rebecca Minkoff showcased her next season’s collection all inspired by the tribal and colorful features of Mexico.

The laid-back, yet sexy runway look at the Alexander Wang show.

Cosmopolitan for Latinas Fall Issue Party

On September 9, Cosmopolitan for Latinas’ editor-inchief Michelle Herrera Mulligan and singer/TV personality Adrienne Bailon hosted the magazine’s Fall Issue Party at Lilium at W Union Square in New York City. In addition to Herrera Mulligan and Bailon, other notable attendees included Devious Maids actress Paula Garces, singer Kat DeLuna and VH1’s Cassandra Freeman. BF Backstage at Lela Rose, Nicole Miller, and Monique Lhullier, butter LONDON’s global color ambassador, Katie Jane Hughes created nail looks inspired by the Spring 2014 collection.

Jeff Schear/Getty Images)

Adrienne Bailon with Cosmopolitan for Latinas’ Michelle Herrera Mulligan.

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ascent website Pampadour is aiming to be the de facto social media destination for beauty lovers across the globe. Founded by brother and sister in-law duo Roy and Jennifer Hakimian, the site allows users to virtually store all of their favorite products via a profile that comprises wish list items as well as an itemized beauty regime.

Screenshots of the Pampadour site.

Roy and Jennifer Hakimian.

Additionally, users can discover new products, looks and tutorials by browsing the site’s feed; by uploading and tagging photos and videos; by starting a discussion with friends, brands and professionals; and by “Pamping” (or sharing) finds with friends that they then may “Adour” (or like). All products that are featured, tagged or shared on Pampadour are linked to retailers’ respective websites for direct purchase—bridging the gap between media and sales. In this vein, brands can use the site as a promotional outlet, too. In addition to a blog called The Daily Pamp, curated by Mr. Hakimian and the editor Carole Hallac, the company also hosts monthly “Pamp Parties” in collaboration with beauty experts and brands, whereby the site provides a charitable donation on behalf of users who participate. The next event, this month, will be hosted in collaboration with French skin care brand Votre Vu, benefitting the St. Baldrick’s Foundation. BF

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Redefines Beauty


he rule-breaking, creative fashion designer Marc Jacobs has stepped into the cosmetics category with his new, eponymous line Marc Jacobs Beauty. The 120-product line is exclusively available at Sephora and select Marc Jacobs stores. “I always loved color. I wanted to get into makeup because I’ve always loved the ritual of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out,” Jacobs said. He saw an opportunity to branch out into the color category and became heavily involved in the creative process, which he drew parallels to putting together his fashion collection.

LoveMarc Lip Gel in All The Lust For Lacquer Lip Way gently plumps with Vinyl in Studded Kiss. unique 3-D optical volumizers.

Bronze Bronzer Brush.

Lash Lifter Gel Volume Mascara in Blacquer that works like spandex to make lashes lifted, curvaceous, and voluminous. Shameless Bold Blush in Irresistible inspired by Marc’s “Shameless” tattoo.

Style Eye-Con No.7 Plush Shadow in The Vamp are richly-pigmented shadow palettes with the creamiest finish.

Enamored Hi-Shine Lacquer in Blue Velvet and in Desire gives a wet-look finish that mirrors 30 coats of lacquer.

Genius Gel SuperCharged Foundation in Cocoa Medium protects and hydrates skin with coconut water.

Some of Jacobs’ favorites are Lip Lock Moisture Balm, which contains refreshing mint ($24.00), Brow Tamer Grooming Gel ($24.00), and Remedy Concealer Pen, infused with anti-aging Remedy Complex™. Marc Jacobs Beauty is also available on,, and BF

“Imperfectly perfect” is how Jacobs defines beauty. “I see beauty in many things and I am attracted to all sorts of imperfection…it’s unexpected and surprises you,” he stated. The Marc Jacobs Beauty line evokes the spirit of youth, confidence, and experimentation with its provocative shades, exquisite textures and daring designs. An assortment of 16 innovative complexion and color cosmetics, and four chic makeup brushes, comes in rounded packaging, which Jacobs aspired to have a modern look. Marc Jacobs S EPTEMB ER 2 0 1 3 /


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Lilac Path was inspired by the spring bloom at Lauder’s country home, and weaves together notes of lilac, galbanum, creamy jasmine lactones, angelica seed oil and orange flower. Its “Marila” design is a re-imagining of the Aerin line’s signature batik packaging. Ikat Jasmine is the fragrant equivalent of the perfect pair of jeans: effortless, modern and chic. “Like denim, the jasmine note in the fragrance makes it wearable all year round,” Lauder said. Jasmine sambac and jasmine Egypt infusion are enhanced by tuberose fleur, honeysuckle, tuberose infusion and sandalwood. Packaging was inspired by the blue and white wallpaper in the bedroom where Lauder grew up. Finally, Evening Rose contains blackberry, cognac, rose centifolia, Bulgarian rose absolute and incense—the love of the emblematic rose flower being a Lauder family tradition. The “Hither” pattern was adapted from an English Jacobean handblocked linen from the Lee Jofa archives dating back to the early 20th century. The advertising campaign—shot by Lauder’s close friend, Claiborne Swanson Frank—features her on a balcony in Palm Beach bedecked in floral gown by Valentino. Each of the fragrances, launching this November, is priced at $110.00 for 1.7 oz.


fter her namesake brand has spun off to include categories as varied as home décor, shoes and jewelry, lifestyle mogul Aerin Lauder is returning to her beauty roots this fall with the launch of a brand new fragrance collection. The “modern wardrobe” of five scents aims to encapsulate Lauder’s most intimate memories via the “finest ingredients,” Lauder said. The line’s packaging echoes the feminine and modern aesthetic of its founder. Each rectangular bottle is topped with a pastel stone and each outer carton is adorned in an exclusive Aerin for Lee Jofa design reflective of the fragrance within. Gardenia Rattan evokes fresh cut flowers combined with the scent of seaside breezes—gardenias being Lauder’s first-ever favorite flower. The juice contains marine notes, gardenia, tuberose, tiare Tahiti and amber. The outer carton, in a print called “Sayre,” is reminiscent of a summer garden in the Hamptons. Amber Musk is a blend of ambrox, coconut water, rose centifolia absolute, benzoin and musk—capturing a cozy fireside moment during winter. The brown floral “Kenlyn” design on the fragrance’s outer box is a personal take on the beloved home décor scheme favored by Lauder’s grandmother, Estée.


The lead advertising image.

Gardenia Rattan

Lilac Path

Ikat Jasmine

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Evening Rose




Adds New Additions to Anti-Aging Collection


kin around the eyes and lips are delicate and this delicacy makes the areas highly susceptible to wrinkles and lines. This may explain La Prairie’s new Anti-Aging Eye and Lip Contour Cream and Anti-Aging Eye and Lip Perfection à Porter additions to their powerful, multi-faceted Anti-Aging Collection. The brand states that the key to keep eyes and lips refreshed is to use preventative and reparative treatments to restore and replenish skin in those areas.

La Prairie’s Anti-Aging Eye and Lip Contour Cream is designed to treat the age-sensitive contours of the eyes and lips.

Anti-Aging Eye and Lip Contour Cream is a moisturizer containing amino acid complex, anti-discoloration complex, and marine-derived glycosaminoglycans, resulting in smoothed out lines and wrinkles and added volume to age-related hollowed areas. This should be used morning evening, after cleansing and toning, followed with use of a moisturizer. AntiAging Eye and Lip Contour Cream comes in a 20 ml for the suggested retail price of $190.00.

Anti-Aging Eye and Lip Perfection à Porter is ideal for the ultimate beauty on-the-go treatment. La Prairie says that this was “designed with form and function in mind,” packaged in a silver compact with two separate compartments—an eye cream-gel in one and a lip balm in the other. The cream-gel contains marine and vegetal extracts as well as line smoothers to correct visible signs Eye and Lip Perfection à Porter o f a g i n g , a n d Anti-Aging contains vitamins E and C, glycoproteins, reduce the appear- horsetail, ginseng extracts, and more. ance of dark circles under the eyes. The cream-gel may be applied on eyelids and over foundation in the under-eye area. Meanwhile, the dehydrated hyaluronic acid microspheres and a derivative of an essential plant oil ingredients in the lip balm work together to help restore plumpness and moisture. The lip balm can also be used as a night treatment. Anti-Aging Eye and Lip Perfection à Porter comes in a 15 ml for $150.00. La Prairie products are available at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue, and BF

La Prairie’s complete anti-aging collection.

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La Prairie


Jean Paul Gaultier Presents

NARS Launches Multi-Purpose Eye Paint

“The Sailor Couple” French designer Jean Paul Gaultier has unveiled a new look for the Classique X L’Eau and Le Male fragrances. As a throwback to controversial film director Rainer Werner Fassbinder’s sailor character Querelle, the fragrances are dressed up in the iconic sailor’s jersey. Gaultier’s love of the sailor uniform has been included in his designs over the years. “With their tattoos, sailors encapsulate Jean Paul Gaultier’s “The Sailor the bad boy image, the Couple” are unitied by the bright red, heart-shaped tattoos on their quasi-Casanova with a mischest, symbolizing their bond. tress or lover in every port, which I quite like,” Gaultier enthusiastically said. Both fragrances retain their original formulas. Classique X L’Eau’s sexy scent blends citrus, peony, neroli, vanilla, and iris, while Le Male stays true to it’s sensual notes of lavender, mint, and vanilla. “The Sailor Couple” is available at Macy’s, Bloomingdale’s, Dillard’s, Sephora, and fine department stores nationwide. BF

Eye Paint is housed in a brilliant pot of highimpact pigment.

The Angled Eyeliner Brush #38 allows for precise eyeliner application.

Eye Paint, NARS’ new eyeshadow and eyeliner in one, is a must-have for beauty lovers who want to elevate their look for the Fall. Eye Paint has a weightless gel formula that allows for long-lasting color to glide on smoothly and dry down quickly. The brand suggests using their Angled Eyeliner Brush #38 when using the EYE Paint as an eyeliner. The new collection comes in 10 varying shades, ranging from modern mattes to icy metallic. Eye Paint and Angled Eyeliner Brush #38 are available at NARS boutiques,, and at Nordstrom for $25.00 and $26.00, respectively. BF

Eye Paint Shades: Black Valley (Black)....Snake Eyes (Black with green shimmer) Mesopotamia (Brown).........Tatar (Black with purple shimmer) Transvaal (Grey)...................Ubangi (Black with blue shimmer) Solomon Islands (Turquoise blue)................Interstellar (Silver) Mozambique (Olive)..........................................Iskandar (Gold)

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3.3 oz. Limited Edition “Sailor Couple” Classique X L’Eau eau de toilette and 4.2 oz. Limited Edition “Sailor Couple” Le Male eau de toilette for the suggested retail price of $95.00 and $85.00.


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The Eyes Have It:


Velvet Tender Oud and Velvet Desert Oud.

INGLOT’s Path To Freedom INGLOT also unveiled their new Single Blush Palette, where you can choose from over 40 shades of blushes within the Freedom System collection. Small enough to fit into any purse, this palette is also reusable and ecofriendly. The Freedom System collection is available in a variety of sizes from one selected product, up to a palette of 40 products, and you can mix and match to your perfect style.

The five new shades of lip glosses in INGLOT’s Freedom System collection.

INGLOT’s Freedom System is a unique method of arranging eye shadows, blushes, pressed powders, lipsticks, concealers and brow products in special magnetic cases, and now the brand is adding lip glosses to the mix. INGLOT’s Brow Shaping Pencil is designed specifically for brow shaping rather than strong coloring. INGLOT’s Single Brush Palette is also in the Freedom System.

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INGLOT introduces their Brow Shaping Pencil. Highquality and long-lasting, this eyebrow pencil comes thicker for even more precise application, and a natural, yet defined look. Available in three shades, Brow Shaping Pencil is infused with avocado butter and vitamin E to hydrate the skin, pomegranate extract to deliver antioxidant benefits. The pencil also comes with a convenient sharpener for easy on-the-go application. The products are available online at, INGLOT boutiques, and select Macy’s department stores. BF


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Dolce & Gabbana have two new fragrances for their Velvet Collection—Tender Oud and Desert Oud. Inspired by the sensuality of the unknown, these fragrances will give an enchanting, exotic, and sweetly grounded in nature experience. Velvet Tender Oud opens with notes of almonds, settling on damask rose and rosa centifolia. “All that is mysterious arouses the senses,” said Stefano Gabbana. Velvet Desert Oud reminds one of the Mediterranian and Middle Eastern islands, opening to a wave of incense, and combining with middle notes of dark wood and amber, drying down to musky notes, lingering on the skin. The Dolce & Gabbana Velvet Collection retails for $270.00 each for 50 ml, and is available exclusively at Saks Fifth Avenue stores and


Repairwear Laser Focus Smooths, Restores, Corrects Having visible signs of lines and wrinkles are not the only concerns of aging—skin texture is a huge factor as well. Tom Mammone, executive director of Skin Physiology and Pharmacology, Clinique R&D, Worldwide noted that patients with lines and wrinkles also had poor skin texture. “This prompted us to re-evaluate the original formula to see how we could improve the serum to address poor surface texture,” he said. To achieve this, the Clinique team added more technology to their Repairwear Laser Focus Serum with the new launch of Repairwear Laser Focus Smooths, Restores, Corrects. Skin resurfacing technoloRepairwear Laser Focus Smooths, Restores, Corrects gy (acetyl glucosamine and salis suitable for all skin types via sclarea extract) in the new and ages. serum aids in gentle, yet effective exfoliation to reveal smooth and radiant skin. Ingredients such as whey protein and acetyl hexapeptide-8 stimulate natural collagen production—a key component in the firmness of skin—while others repair UV and free radical damage. Clinique advises that applying the serum evenly over face and eye area twice a day could visibly reduce troublesome lines and wrinkles. Repairwear Laser Focus Smooths, Restores, Corrects is available at Clinique counters and for the suggested retail price of $47.50 (30 ml) and $73.00 (50 ml).

Superprimers Superprimers are the latest skin care launch from Clinique. These face primers are described as “creating a smooth, perfected canvas for foundation,” prepping the skin for application (complementing with all Clinique liquid, cream, and powder foundations), so that it goes on smoothly. Oil-free and available in tinted shades that appear translucent on the skin, these primers perfect the look of pores, fine lines, and wrinkles.

Superprimers are a collection of lightweight, tinted face primers that appears translucent upon application.

The color-correcting shade variations: Yellow: color corrects skin redness for a neutral, even base. Pink: color corrects dull, lackluster skin for a vibrant, radiant base. Bronze: color corrects ashiness and dullness on deeper complexions for a radiant base. Peach: color corrects dark spots, acne scars, and areas of hyperpigmentation for a brighter, even-toned base. Lavender: color corrects sallow skin. For the suggested retail price of $27.00, Superprimers are available at Clinique counters and BF

The Fragrance of a New Generation of Men

The metallic accents of the name and cap contrast with the deep blue fragrance for a striking design.

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Clarins Fragrance Group’s new men’s fragrance, Azzaro Chrome United, is inspired by this generation of men—authentic, artisanal, and elegant, yet industrial. Robertet’s perfumer Richard Ibanez created this fragrance with key notes of bergamot, coriander, ceylon black tea, and cedar wood, leading to a fresh and aromatic scent The Azzaro Chrome that lasts all day. A refined herringUnited ad campaign bone pattern on the square cap depicts a new generation of men who are carefree tops the modern, sleek bottle, and ready for adventure. which is set in a heavy glass base. Chrome United comes in a 2.5 oz. After Shave Balm ($36.00), a 1.7 oz. Eau de Toilette Spray ($56.00), and a 3.4 oz. Eau de Toilette Spray ($76.00). BF


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Clinique’s New Launches




his fall, CVS/pharmacy is delving deeper into the world of perfumery via its proprietary fragrance and body care brand, Essence of Beauty, which launched in 2002.

and sandalwood cream. Wind Kissed captures spring flowers dancing in the breeze with cotton flower, mimosa and white amber. Shea Indulgence Shea Butter Treatment includes tiare flower, shea butter, coconut milk and warm vanilla. In addition to the new scents, all nine existing Essence of Beauty fragrance lines have been reformulated to

The Essence of Beauty Fine Fragrance Collection Body Mists.

The Wind Kissed collection.

CVS—the operator of more than 7,400 stores stateside—has invited four master perfumers to create signature scents for its forthcoming Fine Fragrance Collection, each inspired by distinct themes. The new fragrances include: Secret Woods and Forever Paris—developed by Cosmo International’s Constance Georges Picot; In The Tropics by Mane’s Shinta Judana; and Wind Kissed by Arnaud Winter—also of Cosmo International. A Shea Indulgence Shea Butter Treatment line will also be available. Each new scent will be available in six different product categories—Fine Fragrance Body Mist, Bath & Shower Gel, Body Lotion, Body & Hand Cream, Hand Sanitizer and in Travel Collections—with prices ranging from $1.99 to $12.99. Secret Woods conjures the mystery of a hidden forest with pomegranate, jasmine petals and warm vanilla musk. Forever Paris evokes the “city of love” with Parisian rose, tulips and strawberry. In The Tropics comprises pink grapefruit, juicy pomelo, wild agave, cyclamen flowers

include flower seed oil, vitamin C and rice bran oil. Packaging has also been updated to reflect the indulgent scents and advanced formulations within. Going forward, in response to consumer requests for more natural formulations, all Essence of Beauty products will be stripped of parabens, phthalates, petrolatum, gluten, artificial dyes—and they will not be tested on animals. “Since its launch ten years ago, Essence of Beauty has consistently been one of the best-selling fragrance and body care brands at CVS/pharmacy,” stated George Coleman, the company’s vice president of store brands. “By partnering with some of the best master perfumers in the industry to create new fragrances and enhanced formulas, we’ve developed an extensive line of high quality products that offer at-home indulgence while maintaining the accessibility and affordability that shoppers have come to expect from CVS/pharmacy.” The line launches this September exclusively at CVS/ pharmacy locations and on— which will feature in-depth perfumer interviews, an interactive scent finder and online-only deals. BF

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The high-spirited and innovative makeup guru Laura Geller debuted new products in her cosmetic line this month—Baked Elements Foundation, Baked Flambé Blush, and Crème Sheers Hydrating Lip Color. Baked Elements Foundation is infused with the ancient and revolutionary water from the 3,000-year old thermal spring from Calabria, Italy. The results? Luminous, matte, Baked Elements Foundation is available in 6 buildable covshades: Porcelain, Fair, Light, Medium, Golden erage, while the Medium, and Tan. spring water’s essential nutrients hydrates and nourishes the skin inside and out. Ingredients such as hyaluronic acid, vitamin E, jojoba oil, and centella asiatica and white tea extracts protects and improves skin, while providing flawless coverage. In an eye-catching flambé design, the Baked Flambé Blush features two shades in one. To achieve this effect, the two hues of liquid pigment are baked for 24 hours on terracotta tiles, then finished by hand in Italy to create a high-pigment, velvety smooth blush. The brand suggests that the complementary shades be worn individually, or swirled together for a burst of color. Available in Sugar

Plum (a soft plum with a shimmering pink lilac) and Peach Crumble (a soft peach with a shimmering nude), Geller gives her expert application tip, “using a blush brush, sweep onto apples of the cheeks and blend well.” Crème Sheers Hydrating Lip Color is infused with shea butter, vitamin E, and jojoba oil to protect and hydrate lips, all t h e while Crème deliverSheers Hydrating i n g a Baked Flambé Blush is inspired Lip Color s h e e r , by the dancing flames used to in Cherry creamy glaze a classic flambé dessert. Jubilee. finish. It comes in a sleek case, perfect for beauty on-the-go. Baked Elements Foundation ($36.00, $65.00 with brush included); Baked Flambé Blush ($27.50); and Crème Sheers Hydrating Lip Color ($21.00 each) are available exclusively at QVC and Laura Geller Beauty can be found at, ULTA stores,, and BF

JANE COSMETICS RE-LAUNCHES Accordingly, new packagThe beloved Jane cosing features images of metics brand has re“Friends of Jane”—real launched exclusively women who are giving back within 500 ULTA doors— with high-quality formuto their communities and lations, social mediach a n g i n g t h e wo r l d i n inspired packaging and impactful ways. an emphasis on philanJane has teamed with She’s thropy at the heart of its The First—a non-profit organew identity. The line is nization that sponsors girls’ slated to roll out to 65 education in developing additional stores by countries so that they can be The Jane makeup bag and BB Cream. October’s end. the first in their families to The rebrand comes graduate from high school. A care of Jane’s owner and CEO, noted entrepreneur Lynn portion of proceeds from a specially created Jane makeup Tilton, who envisioned a field of flowers blossoming bag ($15.00) have been earmarked for the charity. under sunlight, whose beauty—like the brand’s own The 120 SKU-line will range in price from $6.00 for a social consciousness—has the potential to become con- water-resistant eye liner (available in 20 shades) to a tagious, she said. $16.00 BB Cream. BF S EPTEMB ER 2 0 1 3 /


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Laura Geller Unveils New Products in Her Eponymous Line



“Summer in the City” at Macy’s

The Dior beauty team: Ladan Rezvani, Lundin Fisk and Libby Christian.

“Summer in the City” featured a beach look with emphasis on cool makeup trends and skin care.

“Summer in the City” was the theme of a recent department-wide event at Macy’s in the Memorial City Mall, where every makeup line featured special treats for customers—from mini-makeovers to facials to gifts with purchase. At the Dior counter, a fashion runway look was created, with a row of director’s chairs, lighted with umbrellas above, ready for clients to try the latest products. Dior’s number one selling product was Diorskin Airflash Spray Foundation, which “gives women a cool, quick airbrushed look,” said national makeup artist Jeffrey Sanchez. “Seasonal items are huge,” continued Sanchez, whom has been a makeup artist for nine years. “It’s a big deal with color again this season—a pop of color. Instead of bright, bold colors, it’s light and sheer—colors that are raspberry and melon.” Another popular item was Dior Addict Lip Glow, a moisturizing lip balm in a beautiful case, which goes on sheer, then changes color according to the wearer’s body chemistry. It retails for $31.00. Dior Rosy Glow Awakening Blush, which also changes color on a woman’s face based Dior’s Jeffrey Sanchez, a national makeup artist, listens to a client’s on its interaction with concerns. her body chemistry, was also a big seller at $52.00. “The pairing of the two has been a huge success,” said Sanchez. “Everything is coloradjusted.” S EPTEMB ER 2 0 1 3 /

A row of director’s chairs resembled a fashion runway for clients getting makeovers.

Mascara, of course, remained a popular item, but Sanchez warned of how not to apply it. “Don’t pack it on. That gives weight to the lashes, and they won’t curl. Instead, start at the base of the lash and work it up,” he advised. Chanel’s Valentina Badell, in front of the brand’s new monitor and makeup counter, featuring mirrors with multiple settings for different types of lighting.

At the Chanel counter, three makeup artists were busy demonstrating summer tips to look pretty and cool in Houston’s steamy humidity. “It’s going great,” said Valentina Badell, counter manager. “Besides makeovers, skin care is big. We are selling a lot of Ultra Correction Line Repair and Hydra Beauty Sérum for protection, hydration and radiance.” Clarins said its Double Serum® was the bestselling serum in the U.S. and Asia—and the two-chamber bottle


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by Mary Sit


Chanel’s Rosana Navarro, Valentina Badell, Amada Amaro, Sandra Castillo, and Gaby Rivera.

Lancôme’s Joumana Tahtouh and Cynthia Ibarra display anti-aging products.

was selling briskly at Macy’s. The serum, featured recently in Essence and Elle magazines, brightens skin, shrinks pores, helps with lines and wrinkles and gives skin a drink of vitamins, explained Michelle Wiltz, Clarins account development specialist.

Clinique was giving away gifts with purchase. For a $100.00 purchase or more, clients received Even Better Eyes Dark Circle Corrector, a $40.00 value. For a purchase of $50.00 or more, shoppers could choose two items from a “grab bag”—a two-week supply of Even Better Clinical Dark Spot Corrector or a two-week supply of Repairwear Laser Focus Wrinkle & UV Damage Corrector. “The event’s been going very well. We started at 9 am, and it’s been nonstop, said Tawana Thierry, Clinique’s counter manager. Strolling through the cosmetics department and sampling the latest products gave women exciting new options for achieving luminous summer looks, despite triple-digit temperatures. “Summer in the City” was indeed, a smashing success by all accounts. BF

Clarins’ Michelle Wiltz shows off a gift with purchase.

Over at Lancôme, several shoppers were sampling the line’s newest product, Teint Visionnaire Skin Perfecting Makeup Duo. The skin-correcting makeup features a compact on top of the bottle for extra touch-ups. It includes octinoxate sunscreen and a broad spectrum SPF of 20. “It’s anti-aging. Using it helps with pores, spots and texture. The top part gives you extra coverage,” said Cynthia Ibarra, a freelancer for Lancôme. S EPTEMB ER 2 0 1 3 /

Clinique’s Mia Douglas, Margaret Busiek, Tonya Harris and Erica Jacot exhibit some of the brand’s bestsellers.


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Refresh for Fall While perusing Nordstrom’s Annual Beauty Bash at Fashion Center, Pentagon City, VA the Clarins counter was seeing brisk foot traffic. The event started with a DJ and lots of buzz on their latest rendition—Double Serum. Debuted in February of this year, it has been making a splash on national television and print ads while winning numerous awards from Elle, Essence and Star to name a few. The Double Serum is a unique anti-aging serum gathering the most powerful plant extracts optimized by groundbreaking packaging, ensuring the best possible combination of all 20 plant extracts and high tech skin molecules. With benefits that include firmer skin, reduced wrinkles, more even skin tone with less visible pores in 4 weeks how can one pass this by?

Clarins’ Lotus Face Treatment Oil as a layer of moisture to address dry skin around the eyes, and as a general hydrator for dry spots on the face which can also be used in conjunction with the serum. While key ingredients include sage to calm, rosemary to refresh, chamomile to reduce the appearance of swelling, geranium to soothe, and hazelnut to nourish, this combination supports normalizing surface oil while preventing the appearance of impurities to soothe and calm to maintain supple skin. As with all Clarins products, the aroma is breathtaking and invigorating, as if you’ve been delivered to a rainforest of freshness. If time permits, why not have a facial? This service is available at key upscale retail locations throughout the

Clarins’ Angela Wilson and Maria Jarraton

Clarins Skin Spa’s Gregory Dean

As Maria Jarraton, account coordinator, explained, Clarins’ specialty is healthy and glowing skin year round for a youthful looking appearance. Angela Wilson, certified skin care specialist was also engaging customers with questions, and she recommended a great product for erasing the elements from the day: Gentle Foaming Cleanser. Infused with cottonseed, this non-drying creamy cleanser removes impurities, makeup, and excess oil while respecting skin’s natural moisture balance. To address more complex skin concerns was Gregory Dean, master esthetician at Clarins Skin Spa. He used

U.S., and each customer will experience the Clarins savoir-faire and expertise by combining the best plantbased products and the most efficient touch. A Clarins facial is so much more than a treat for your skin; it’s an experience for the senses, through the power of touch and aromatherapy. As of Spring 2013, Clarins’ new, award-winning Double Serum has been added as a booster to the facials, and in studies is shown to visibly reduce the volume of wrinkles by 30%, in just one profession facial treatment. BF

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by Bernadette Lacy

Kate Somerville’s Michelle Taylor (continued from page 25)

D-Scar Diminishing Serum is a high-tech rollerball that smooths and softens scar area.

DermalQuench Liquid Lift Advanced Wrinkle Treatment refines tone and reveals a gorgeous glow.

ExfoliKate Intensive Exfoliating Treatment softens skin with physical and chemical exfoliation.

IllumiKate CC Cream Broad Spectrum SPF 50+ PA+++.

RetAsphere 2-in-1 Retinol Night Cream increases cell turnover, revealing youthful-looking skin.

Somerville360º Body Self Tanning Towelettes gradually darkens to a natural color in 2-4 hours.

sunscreen and reflective eye cream to keep my skin looking dewy. My current favorites are our new IllumiKate CC Cream Broad Spectrum SPF 50+ PA+++, which I mix with our Daily Deflector Broad Spectrum SPF 50+ PA+++. For nighttime, I need a rich and effective treatment. Our RetAsphere 2-in-1 Retinol Night Cream is amazing and really makes skin look younger. How is your working relationship with Kate? I love to work with Kate and feel very fortunate that we enjoy working together. Mutual respect and trust is the basis of our relationship. I really respect the risk and commitment that Kate took when she started her business. Now, we have a perfect synergy with which to grow. Kate is the inspiration and ambassador in all that we do. What are some of your favorite products from the line? ExfoliKate Intensive Exfoliating Treatment (the most dramatic skin change you will ever see); S EPTEMB ER 2 0 1 3 /

DermalQuench Liquid Lift Advanced Wrinkle Treatment (instant oxygen and hyaluronic acid wrinkle-filling formula); CytoCell Dark Circle Corrective Eye Cream; IllumiKate CC Cream Broad Spectrum SPF 50+ PA+++ (gives flawless skin); KateCeuticals Moisture Milk Cleanser (so gentle, removes even waterproof mascara); Body Glow Sunscreen Broad Spectrum SPF 20 (makes you look great in a swimsuit—glowing, luminous skin that won’t burn); and Daily Deflector Broad Spectrum SPF 50+PA+++ (great lightweight protection). Are there any exciting launches for the brand that you’d like to share? We pride ourselves on true innovation and bringing unexpected solutions to common skin care problems. This fall we will launch IllumiKate CC Cream Broad Spectrum SPF 50+, a corrective, subtle, buildable coverage and Age Arrest Anti-Wrinkle Cream, the newest generation of technology to give proven, comprehensive anti-aging skin care benefits based on Nobel Prize-winning research. BF


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(continued from page 28)

What is the source of inspiration for brainstorming product ideas? We are constantly inspired by the issues that women face, and we never settle for less when it comes to beauty and innovative technology. Our customers have grown to trust in our brand by knowing when they get an IT Cosmetics product home, it does what it says and truly makes her look and feel her most beautiful. One example of us not settling is that we actually decided never to launch a BB Cream as a brand, simply because I know our customers expect more. BB Cream just doesn’t do enough for the average woman with skin issues like I have. So three years ago we skipped over that concept all together and decided to spend those years working on the first ever full coverage CC Cream, that also has SPF 50+ physical only sunscreen for women with sensitive skin like me who can’t wear chemical sunscreen. That’s when the Your Skin But Better CC+ Cream with SPF50+ was born, and it’s been our most successful product launch this year.

Limited-Edition Heavenly Luxe Vanity Brush Set.

Vitality Lip Flush Lipstick Stain in Pretty Woman Shade.

texture, fine lines) better than they’ve seen before. We are constantly hearing from those makeup artists that celebrities are asking to keep the products after they’re used on them. Word has really spread that way in that world.

Do you feel that the overwhelming response to the line is surreal? Was there ever a moment where you think it’s all a dream? There was a moment when the first customer called in on-air to QVC and referred to herself as an “IT Girl” and I remember tearing up. Why do you think IT Cosmetics Now we’ve received countless calls appeal to so many people, including and emails from women everywhere celebrities? referring to themselves as “IT Girls,” “IT At the end of the day, a woman—whether Moms,” “IT Survivors,” (we’ve donated over $2 Light Anti-Aging she is a celebrity or not—just wants to look and Hello million in Brow Power Eyebrow Pencils to Look Illuminating Creme. feel best with products that are innovative, and Good, Feel Better® to help women facing canour products are simply cer) and many of our customers have even emailed in Bye Bye Under Eye different than what is their own before and after photos. When the word Corrector Concenout there. So many of mouth about IT Cosmetics started spreading trate Cream. makeup artists have like rapid fire, that is when I really shared IT Cosmetics knew all of the hard work and with celebrities on set, sacrifice has all been worth it. and most of them see I feel blessed that I get to make their problems products that make them feel gorgeous. I believe solved (such as every woman is beautiful already, and something under eye magical happens when a product truly solves an issue circles, that is important to her. This is why I live and breathe, and skin this is what IT Cosmetics is all about! Brow Power IT Cosmetics is available at, QVC, Universal, ULTA stores,, BeauEyebrow Pencil. and Beauty 360 stores. BF S EPTEMB ER 2 0 1 3 /


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At Dermaceutical Laboratories, we create partnerships with our clients which extend beyond quality products and customer service. We ensure up-to-date knowledge about your brandâ&#x20AC;&#x2122;s ever-changing needs. This enables us to create custom tailored solutions and provide you with ground-breaking technologies and innovations.


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Bf september 2013  
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Beauty Fashion September 2013 issue