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Cosmetic World july 25, 2011




Acne, one of the most common skin disorders in the United States, affects 40-50



Vince Camuto, the fashion footwear and lifestyle designer known for his message of “affordable luxury,” is set to launch his first signature fragrance in August. In 2001, Camuto established Camuto Group, which provides design, sourcing, marketing and production services to over 5,400 department and independent retailers throughout the world. He has developed partnerships with industry leaders such as Tory Burch, BCBG and Jessica Simpson, and continues to grow his namesake footwear line, with brand expansion into handbags, eyewear, jewelry and fragrance, to name a few. Currently available in 22 countries, with freestanding retail stores in 13, Vince Camuto

Dr. Stuart Kaplan, renowned clinical and cosmetic dermatologist, has been treating patients at his Beverly Hills private practice for the past 25 years. Inspired by the needs of his patients, and his dedication to the continued advancement of skin science, D r. K a p l a n c r e a t e d K a p l a n M D Skincare—patented, medically proven formulas set to target three causes of skin aging. “Nine years ago, I started noticing my clients being consistently confused about the clutter of products on the market, and I saw a need for a synergistic skin care line that everyone could use,” said Kaplan. “I wanted each product to treat multiple causes of skin aging including chronologic aging, environmental damage and natural hormonal progression.” Dr. Kaplan’s goal—to combine the most effective skin care ingredients in

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Palm Beach Beauté has entered into an agreement with Wilde Cosmetics to become the exclusive -Continued on Page 187


TPR Holdings announced the acquisition of the Freeze 24▪7 skin care brand and related trademarks. With a mission to -Continued on Page 187


NARS Cosmetics has collaborated with CREATETHE Group—a digital agency that focuses on strategy, commerce and creative -Continued on Page 184

Vol. XLVII / No. 12


This month, L’Oréal USA relaunched with a fresh look, a new team of experienced contributing writers, and plans to become the BBF (best beauty friend) of its readers. The beauty giant teamed up with Federated Media to outsource the editorial content of to writers and beauty Lord & Taylor’s Liz Rodbell and Barbara bloggers in order to create a site that is Zinn Moore with Mike Indursky of Bliss. relatable to every woman. Committed The Bliss team gathered with to providing authenticity, new content Lord & Taylor executives to -Continued on Page 182 celebrate the debut of the brand’s new counter space, as well as VINCE CAMUTO TO -Continued on Page 187


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Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.



will be posted daily, including feature stories, how-to videos, beauty news, tips, tricks and more. “Our brand strategy for Makeup. com is to speak to women as only their beauty best friend can,” said Farrah Linden, corporate media manager of L’Oréal USA. “We want to stimulate their beauty lives and encourage them to fearlessly step up to the ‘new’ and dare to be just a bit more adventuresome. Our brand tone is one of a best friend; we are playful, encouraging and in-the-know.” The new site—under the direction of consulting editor Ellen Seidman and editor Ayren Jackson-Cannady, both former beauty writers for women’s magazines—will aim to engage all beauty lovers in one space using social and interactive content in a range of topics including face, eyes, lips, nails and skin care. Contributing writers include Sarah Wexler, writer for Allure and InStyle, Jeannine Morris o f, and Lauren Cosenza of Leading up to September, the site’s featured material will expand to incorporate video and additional viral content linking back to’s Facebook and Twitter accounts. “We’re going to cover beauty for women in a way that no other site can, using a unique mix of professional journalists and influential bloggers who will go straight to the source— professional makeup artists, hairstylists and dermatologists—to offer a personality-packed look at beauty how-to’s, trends and news,” said ■CW Jackson-Cannady.

is quickly raising international awareness with an aggressive growth plan for the brand. The fragrance, a sensual, floral chypre created by Fragrance Resources’ perfumer Steve DeMercado, opens with top notes of rum absolute and osmanthus nectar, a rare Chinese flower with a luscious scent. Bulgarian white rose contrasts with rich notes of leather and delicate jasmine to create an alluring signature in the middle, and base notes of vanilla, patchouli, and warm amber Brazil mix with creamy musk to linger on the skin. “Vince Camuto will be a polished, feminine fragrance that is rich, sensual and effortlessly chic,” said Camuto. “It captures the essence of the modern American woman’s lifestyle—independent and confident, and accessible, yet luxurious.” To create the packaging and bottle designs, Camuto Group collaborated with Parlux Fragrances. Using gold detail, the delicate outline of the Camuto family crest surrounds the cap and appears on a ribboned medallion adorning the façade of the bottle. On the carton, a hot pink seal also features the motif of the crest, which “is meant to pledge quality to


Visible Lift Smooth Absolute Category: Makeup Launch: July 2011 Claims: Available in eight shades, this innovative brush-on antiaging foundation combines cosmetics and skin care expertise into one advanced formula that plumps and lifts from within, while improving skin’s appearance. Key Ingredients: Pro-Retinol A, Vitamin E, elastin and collagen. Stats: $15.95

COSMETIC WORLD John G. Ledes publisher & editor ext. 241

George Ledes president & ceo ext. 242

Debra Davis advertising director ext. 245

Jennifer Drucker Eric Michelson art director photographer ext. 252

Brittany Burhop executive editor ext. 236

Debbie Ward managing editor ext. 241

For future events, go to 182

the modern woman; our crest of authenticity,” according to Camuto. “We don’t take anything lightly, whether it’s the box design or bottle shape—everything has to come together,” said Camuto. “We have a strategy to offer a high taste level at a great value.” The Vince Camuto Fragrance Collection will consist of a 3.4 oz. eau de parfum ($78.00), a 1.7 oz. eau de parfum ($60.00) and a 5.0 oz. body lotion ($40.00), and will be available in select department stores and Vince Camuto boutiques. ■CW

PHONE 212-840-8800 FAX 212-840-7246 WEB Subscriptions: 800-304-8323 Production ext. 245

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PUBLISHER CONFIDENTIALITY POLICY: The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose. COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

july 25, 2011


From the lead inventor of Sonicare®, the Clarisonic® Skin Cleansing System uses patented sonic technology to remove more dirt, sebum and makeup than manual cleansing. By removing more impurities each day, skin is softer, smoother and more receptive to products and treatments. Beautiful skin begins with cleaner skin. And cleaner skin begins with Clarisonic. But don’t just take our word, ask a colleague.

Clarisonic is a registered trademark of Pacific Bioscience Laboratories, Inc. Sonicare is a registered trademark of Philips Oral Healthcare Inc., which is not affi liated with PBL or Clarisonic. © 2011 Pacific Bioscience Laboratories, Inc.

Cleanses 6X better than manual cleansing.


Cosmetic World recently sat down with Gail Gordon , chief m e rch a n d i s i n g officer of Perfumania, to hear her thoughts on her new responsibilities a n d s t ra t e g i e s moving forward. CW: In a fragrance-challenged retail environment, how can Perfumania do more to create a customer-friendly shopping experience? GG: We are already in the process of upgrading the shopping experience from an aesthetic standpoint. Service has and will continue to be an area where we stand apart from all our competitors. A large percentage of our Consultants are certified by The Fragrance Foundation and proudly wear their pins. CW: Why should a customer go to Perfumania for fragrance purchases rather than other retailers? GG: The customer will find the broadest assortment, extraordinary service and a shopping environment that is nice but is being upgraded. In addition, we feature a special value or savings on many of our brands. CW: Are there plans to expand online fragrance sales? GG: Our online business has been growing exponentially, and we foresee this rate of growth to continue. CW: Do you have goals set for your first year? GG: My goals are to continue with t h e e vo l u t i o n a n d u p g ra d e o f the stores that has transpired over the last five years…and more to ■CW come! 184

DR. KAPLAN’s NEW SKIN CARE collection -Continued from Page 181

as few products as possible— stemmed from his desire to create a complete, balanced skin diet for a modern, active consumer.

“Our new Luxury Concentrate Collection is the first and only collection of treatment products containing BioFusion-3S, 22 USDA certified organic extracts, Juvinity and Matrixyl Synth’6,” said Kaplan. “More benefits, means more ingredients.” BioFusion-3S, an exclusive complex of three plant stem cells, helps to increase skin’s stem cell vitality and

capacity to regenerate new collagen, while protecting against photo-aging by building up skin’s UV-tolerance. Juvinity, a newly patented antioxidant based on a 2009 Nobel Prize winning discovery, delays the aging of skin cells and forces existing skin cells to act as younger cells. Matrixyl Synth’6 is a newly patented peptide clinically proven to stimulate all six elements of collagen synthesis for cellular rejuvenation within the dermal matrix, and not just on top of the skin. The collection includes Cellular Rejuvenating Concentrate ($295.00), Daily Moisture SPF 30 Concentrate ($185.00), Night Replenishment Concentrate ($225.00) and Intense Eye Concentrate ($135.00). The new collection is available at select Neiman Marcus stores and, and will be launching at Bergdorf Goodman in the fall. ■CW

NARS revamps WEBSITE -Continued from Page 181

content for luxury and fashion brands— to reintroduce the brand’s e-commerce website, “This relaunch is a significant step in our strong commitment to evolving the overall digital brand presence for NARS,” said Louis Desazars, CEO of NARS Cosmetics. “We felt strongly that we needed to create a comprehensive online experience that was truly reflective of the brand heritage, coupled with a high-impact luxury shopping environment.” The new site, inspired by the brand’s strong ties to fashion, embodies an elevated tone and feel, with modern design elements that aim to engage users with a technically creative experience. Features include exclusive application tips, product suggestions, how-to guides and expert insight from François Nars, the brand’s founder and creative director. “A dedicated section of the site called ‘World of NARS’ provides a rich behind-the-brand experience with François’ story, his private island, NARS on the runway, product name inspirations, NARS makeup stylists and a deeper look behind the

brand,” said Barbara Calcagni, vice president of global marketing for NARS Cosmetics. “In terms of design, the stylized swatches are the most accurate online representation of color cosmetics currently available, and truly reveal the richness and texture of NARS’ shades.”

Additionally, the site will offer a faster, more streamlined check-out process, optional credit card storage, an auto-replenish option and iPhone/ iPad compatibility to provide a higher level of customer service. The NARS “wardrobing concept” also comes to life on the new site, allowing visitors to create personalized makeup wardrobes for any occasion, compare products and share their favorite looks with friends. ■CW july 25, 2011


Believe. An antioxidant-rich tinted skin enhancer that leaves your skin airbrushed, hydrated and protected in ONE EASY STEP. Miracle Skin Transformer SPF20’s FIRST-EVER naturally derived silicone formulation is designed to improve skin texture, minimize fine lines and pores and reduce pigmentation spots over time. Who knew that one product could transform skin INSTANTLY?

Hydrate, Enhance and Protect Your Skin for the Ultimate Transformation COMING TO SEPHORA STORES SEPTEMBER 2011 WWW.SEPHORA.COM


ORIGINS TARGETS ACNE -Continued from Page 181

million Americans each year. Origins is introducing two new products with pimple-fighting powers to prevent and resolve acne-related suffering by targeting current breakouts and encouraging existing scarring to visibly fade. The first of the two, Super Spot Remover Acne treatment gel ($13.50), contains 1.5% salicylic acid to help clean out pores, allowing bacteria to be neutralized so the healing process can begin. Scutellaria, along with cucumber and apple extracts, target acne scars and hyperpigmentation to help fade both old and new discoloration. Anti-irritants such as caffeine and red algae aim to calm skin while oregano and clove oils leave behind a refreshing scent. And the second, Spot Remover Acne treatment pads ($26.50), are designed to exfoliate skin to help dislodge debris and excavate pores. Known for its oilminimizing properties, saw palmetto reduces excess production and effectively mixes with 1.5% salicylic acid to help restore a clear complexion. Both products are available this month at Origins retail stores, select department ■CW stores and

ANASTASIA Even Brighter Serum Category: Skin care Launch: July 2011 Claims: This antioxidant-rich formula works hard to brighten and minimize the appearance of skin discoloration while maintaining the skin’s integrity for a healthier, younger look. Key Ingredients: Hexylresorcinol, Vitamin C, Balkan Botanical Infusion and bearberry extract. Stats: $65.00 186


Sephora is taking beauty to a new level with the launch of its Same Day Beauty Delivery in Manhattan. Complete with its own chic fleet of Sephora-branded Mini Coopers, each with their own uniformed product chauffer and product escort, Sephora will deliver beauty treats from dozens of brands through a call-and-order service. “Our clients in Manhattan are some of the busiest people in the country, so offering same day delivery just makes sense,” said Sharon Rothstein, senior vice president of marketing for Sephora. “The entire experience, from order placement, to the cars, to the product chauffer, is an extension of the strong client service we have become known for.” Customers, or clients as the beauty hub calls them, can call 1-877-Sephora between 8:00 am and 11:00 am and

Model Brooklyn Decker cuts the ribbon at the launch event in New York City on July 12.

select Same Day Beauty Delivery from the menu options, which will direct them to a specially-trained Sephora cast member to complete their order. Once the order is ready, one of the Mini Coopers will deliver it between 12:00 pm and 9:00 pm. The minimum order is $50, with a $15 flat-rate delivery charge, and the service will apply to Manhattan ■CW addresses only.

MAKE UP FOR EVER’S FIRST PRO ROAD SHOW Make Up For Ever is embarking on its first-ever Pro Road Show, transporting the brand to destinations across the U.S. between August and November. Local makeup and beauty communities in four designated cities—San Francisco, Atlanta, Austin and Miami—will be provided with exclusive access to Make Up For Ever’s full range of professional products, bringing together makeup artists,


industry insiders, models and entertainers for a weekend of education, career building and networking. Th e b r a n d e x p e c t s t o h o s t approximately 300-500 attendees at each three-day event, which will include a Make Up For Ever popup studio, education space and networking events. For more information and the show schedule, visit ■CW


Vitabath Fragrance Collection Category: Body care Launch: July 2011 Claims: This moisturizing, sulfate- and paraben-free body wash formula leaves skin feeling clean, refreshed and vibrant, and is available in 16 fresh scents in four unique fragrance profiles, including Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture. Key Ingredients: Vitamins A, B3, B5, C and E and an antioxidant superfruit blend. Stats: $9.99 each july 25, 2011


BULLETIN BLISS AT LORD & TAYLOR -Continued from Page 181

CEO of Wilde Cosmetics. “We are very pleased to develop a mutually beneficial relationship that will grow and strengthen the Monteil brand in the U.S. marketplace.”

TPR ACQUIRES FREEZE 24▪7 -Continued from Page 181

Mike Indursky cuts the ribbon to unveil the new Bliss counter.

the launch of the brand in all Lord & Taylor doors and the online store. “Lord & Taylor has made a huge commitment to beauty and it means so much to us to become a part of it, especially right as we’re celebrating our 15th birthday,” said Mike Indursky, president of Bliss. “The people behind the counter so much represent what we stand for, which is happiness. We hope to bring a lot of life and activity to the Lord & Taylor beauty floor, and we look forward to a beautiful business together.”

PALM BEACH BEAUTÉ -Continued from Page 181

distributor of the Monteil Paris brand in the U.S. Through a strategic approach, the partnership will aim to strengthen and grow the Monteil Paris brand, known for their French skin care and fragrance. “The Monteil brand is a perfect complement to our growing portfolio,” said Harold Ickovics, president and CEO of Palm Beach Beauté. “We know we are partnering with a respected leader in the international beauty arena.” Founded in 1936 by fashion designer Germaine Monteil, and acquired by the German cosmetic company Wilde Cosmetics in 2006, the Monteil Paris brand includes specialized, luxury skin and body care treatment lines, as well as a spa line. “Palm Beach Beauté has the knowledge and experience to expand our distribution in the beauty category,” said Michael Kalow, president and july 25, 2011


be at the forefront of product development, Freeze 24▪7 uses Age-Less Technology—an innovative, complex blend of ingredients including GABA (Gamma Aminobutyric Acid), which produces a visible reduction in the appearance of fine lines and wrinkles when in combination with other key ingredients. “We believe the Freeze 24▪7 brand has strong worldwide potential,” said Brian Robinson, president of TPR Holdings. “It has proven sell-through, and excellent brand awareness in the prestige distribution channel. We plan on increasing innovation, expanding online presence and sharpening instore execution efforts.”


On July 1, Pam Busiek became the president and CEO of ICMAD (Independent Cosmetic Manufacturers and Distributors). Ms. Busiek has succeeded Penni Jones who has retired and is now the organization’s president emeritus.


Lina Kutsovskaya has joined Sephora in the new position of vice president and executive creative director. In this role, Ms. Kutsovskaya will oversee and guide the evolution of Sephora’s brand image, with responsibility for advertising, catalog, video and website design. Ms. Kutsovskaya previously served as vice president of advertising at Barneys New York, and worked on the creative direction for fashion and lifestyle magazines including Teen Vogue and Nylon. She will report to Sharon Rothstein, senior vice president of marketing for Sephora, and will be based in Sephora’s San Francisco office. ■CW

NEWPRODUCTS MAYBELLINE NEW YORK Eye Studio Color Explosion Luminizing Eyeshadow Category: Makeup Launch: July 2011 Claims: Available in five highimpact palettes, this advanced eye technology provides vivid pigments and a luminous topcoat to ignite color for an explosive look with an intense multi-effect finish. Stats: $10.99

RIMMEL LONDON Sexy Curves Full Body Mascara Category: Makeup Launch: July 2011 Claims: This black mascara puts curves in all the right places with a new Triple Plump Brush that’s oversized and created for women that prefer a fiber brush and up to 10 times more volume for up to 16 hours. Stats: $7.49

MARK. Get Defensive SPF 15 Eye Cream Category: Skin care Launch: July 2011 Claims: This silkysmooth cream will hydrate and protect the delicate skin around the eye area from the damaging effects of the sun, while diminishing fatigue and puffiness. Key Ingredients: Licorice root extract, maqui berry, alfalfa extract and Vitamins A, C and E. Stats: $14.00 187

cosmeticworldcalendar Subject: (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Admission detail: (IO) Invitation Only (TA) Tickets Available

Meeting Press Trip Reception Seminar Trade Show



Cosmoprof North America Mandalay Bay Convention Center • Las Vegas NV (T)


AUGUST 14 - 18

EX•TRACTS at NYIGF Javits Center • NYC (T) (800) 272-SHOW

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM

AUGUST 15 - 16


ICMAD Young Designer Awards Dinner Twenty Four Fifth • NYC 6:00 PM 800-334-2623


Beyond Beauty Paris Porte de Versailles • France (T)


CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM


MakeUp in New York Studio 450 • NYC (T)


Tax Free World Exhibition Palais des Festivals • Cannes France (T)


Cosmetic Executive Women Newsmaker Forum: A Conversation with Avon’s Andrea Jung Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026

october OCTOBER 4

Fragrance Foundation Circle of Champions Honoring Bath & Body Works’ Camille McDonald St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755


CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM


Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500


Cosmetic Executive Women Achiever Awards Luncheon Honoring Alberto Culver’s Gina Boswell, Dior Beauty’s Lisa Hawkins, L’Oréal USA’s Leslie Marino and Lord & Taylor’s Barbara Zinn-Moore Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026

Elements Showcase Skylight Studios West • NYC (T)


Fashion Group International Retail Symposium and the Robin Report Luncheon New York Hilton • NYC 11:15 AM (S) (212) 302-5511 Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 American Cancer Society DreamBall Honoring Allure’s Linda Wells and Clarins’ Jonathan Zrihen Cipriani 42nd Street • NYC 7:00 PM (B) (TA) (212) 237-3915


Fragrance Foundation “Pop Your Cork” Wine & Food Tasting Event City Winery • NYC 6:00 PM (R) (TA) (212) 725-2755 x103


Luxe Pack Monaco Grimaldi Forum Monaco (T)


CIBS Fall Cocktail Party NYC 6:00 PM (TA)

OCTOBER 24 - 26

Color Cosmetics Summit Maritim Hotel • Berlin Germany (T)

For more events check out 188

july 25, 2011


Cosmetic World July 25, 2011  

Cosmetic World July 25, 2011 issue

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