Cosmetic World JUly 19, 2010
BULLETIN
Avon Honored by Ladies’ Home Journal
www.cosmeticworld.com
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Vol. XLV / No. 11
Givaudan Helms Revolutionary iPhone App
Capitalizing on the proliferafrom Apple’s App Store and on tion of smart phones and the givaudan.com, the program growing number of young consists of a database of 4,000 consumers who purchase scents—a nonpartisan list scents on the web, Givaudan comprising creations from all is set to revolutionize the framarketers and suppliers. Thus grance industry with iPerfumfar, the program has been er—an iPhone App that the accessed by 6,000 people company is billing as the firstacross 102 countries, noted Ladies’ Home Journal‘s Julie Pinkwater ever mobile perfume recomKate Greene, Givaudan’s vice and Sally Lee (2nd r.) with Avon’s Andrea Jung and Todd Arbogast. mendation tool. president of marketing. -Continued on Page 168 Avon Products, Inc. was recogAvailable for free download The iPerfumer App. nized by Ladies’ Home Journal Clinique Looks to for its environmental altruism at La Prairie Gets Glitzy a chic luncheon here last Lasers for New Serum for Fall Tuesday afternoon. From precious metals to caviar, Swiss With decades of proprietary research The 127-year-old magazine beauty brand La Prairie has long had a under its belt, Clinique is honing its latordained the direct sell giant penchant for the most unthinkably luxe est skin care technology with a laser -Continued on Page 170 ingredients. Now, the prestige power- focus. Inspired by dermatological laser Jane Lauder Promoted house is charting new territory by treatments, the company will bring to Jane Lauder has employing jewels as the inspiration for market a new de-aging serum entitled been promoted its latest scent trio entitled Life Threads Repairwear Laser Focus Wrinkle & UV to global presi- Gems. Damage Corrector in August. dent and general Because lines and manager of wrinkles are the top Life Threads Origins and aging concern Gems Ojon, effective across the globe— exacerbated by sun July 1. She will Jane Lauder -Continued on Page 171 exposure, stress and Avon Acquires pollution—ClinSilpada Designs ique’s latest launch Avon has announced its acquiprofesses to visibly repair damage, sition of Silpada Designs, Inc., a improve wrinkles direct seller of sterling silver and provide free jewelry in the United States, -Continued on Page 171 radical protection, Aramis Appoints s a i d D r . To m Kathleen Pierce M a m m o n e , Aramis and Following the critical and commercial Clinique’s executive Repairwear Laser D e s i g n e r success of the original Life Threads col- director of research Focus Wrinkle & UV Damage Corrector Fragrances has lection—including a FiFi win for best and development. a p p o i n t e d packaging—three new scents have been Repairwear Laser Focus is priced at Kathleen Pierce formulated by Cosmo-Fragrances’ $44.50 for 1 oz. and will be available i t s n e w v i c e Constance Georges-Picot: Ruby, at Clinique’s 2,200 counters nationwide Kathleen Pierce p r e s i d e n t o f Emerald and Sapphire. Priced at and on clinique.com. global communications, effec- $125.00 for 1.7 oz. each, each bottle is Fraxel lasers have become a popular -Continued on Page 171
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Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2010 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
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Givaudan Helms Revolutionary iPhone App -Continued from Page 165
Fr o m t h i s While the extensive datadatabase curbase, iPerfumer rently comacts as a virtual prises 4,000 fragrance conscents culled sultant by prof r o m viding educaG i v a u d a n ’s tion about fraFiFi-winning grance termiMiriad 2.0 nology in addiprogram, Mr. Givaudan’s Jenine Guerriero, Kate Greene, tion to customShah noted Stephen Nilsen and Sid Shah. ized recomthat the scent mendations. Givaudan hopes it will roster will be continuously updated “change the face of fragrance buying once every quarter. Givaudan also and fragrance love,” Ms. Greene hopes to expand the program for use said. “It is a meaningful step towards on other devices. While currently engaging a new generation of per- available only on the iPhone and fume enthusiasts.” iPad, the company hopes to make Users begin by inputting their iPerfumer compatible with additional olfactory preferences in order to cre- devices within the next few months, ate a profile. From there, the program based on feedback from the iPerfumderives a list of 10 fragrance sugges- er community. tions—both masculine and femiThough it’s still in its nascent stagnine—that a user may like based on es, positive feedback thus far has peer recommendations from within encouraged Givaudan to believe that the iPerfumer comt h e i Pe r f u m e r munity. In addition could benefit the to this personalized industry in countlist, users can view l e s s way s . “ I n a compilation of the addition to reint o p - ra t e d s c e n t s vigorating conoverall as well as a sumers and list of new launches. encouraging them A d d i t i o n a l l y, to play with frausers can create grances and try multiple profiles for new things, the themselves or for possibilities of friends and family Users create a profile by inputting personal using this proand scent preference information. as a gift-giving gram as a marketresource, said Sid ing tool on the Shah, Givaudan’s head of internet other end of the business are also technology and innovation. “After seemingly endless,” said Jenine the recommendations are generated, Guerriero, marketing director for the hope is that it encourages trial Givaudan. “And we’re just getting and discovery,” he said. started.” COSMETIC WORLD John G. Ledes publisher & editor ext. 241 jledes@beautyfashion.com
George Ledes president & ceo ext. 242 gledes@cosmeticworld.com
Debra Davis advertising director ext. 245 ddavis@cosmeticworld.com
Jennifer Drucker Eric Michelson art director photographer ext. 252 jdrucker@cosmeticworld.com
Geoff Weiss executive editor ext. 236 gweiss@cosmeticworld.com
Debbie Ward special issues editor ext. 241 dward@cosmeticworld.com
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NEWPRODUCTS Marc Jacobs Lola Marc Jacobs Velvet Edition
Category: Fragrance Launch: July 2010 Claims: The original Lola fragrance repackaged in an ultraluxe, limited edition bottle designed by Marc Jacobs with a soft, velvety cap and a violet, frosted-glass body. Key Ingredients: Pink peppercorn, pear d’anjou, ruby red grapefruit, fuchsia peony, rose, geranium, vanilla, tonka bean and creamy musk. Stats: 1.7 oz., $68.00
Thierry Mugler Womanity
Category: Fragrance Launch: August 2010 Claims: A new eau de parfum spray inspired by the invisible link that binds all women together, created with a patented molecular distillation process by Mane and touting a totem-like, refillable bottle. Key Ingredients: Juicy fig, caviar and a woody accord of fig wood and leaf. Stats: 1.0 oz., 1.7 oz. and 2.7 oz. for $58.00, $78.00 and $98.00.
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JUly 19, 2010
COSMETIC WORLD
La Prairie Gets Glitzy for Fall Avon Honored photos by Amy Sussman
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Lynne Florio, Marc Blaison, Margaret Edelman and Rodger Bogardus.
La Prairie’s Alicja Wojczyk and Jaime Maser.
wrapped in silver threads and has In Skin Care been adorned with the gemstones of In addition to its fragrance lineup, its namesake, said Marc Blaison, La Prairie is also beefing up its skin executive vice president, Cosmo- care offer with two new launches for Fragrances. fall. The company will add a Cellular “Fragrance for us is all about giving Radiance Emulsion SPF 30 to its fourour consumers options,” noted La sku Cellular Radiance Collection, Prairie president Lynne Florio, who priced at $425.00 for 1.7 oz. Added celebrated her 20th anniversary with SPF suits a younger audience and an the brand last year. “Now, elegant texture encourages use, noted more than ever before, we Margaret Edelman, La Prairie’s manhave the opportunity to open aging director of product developup a meaningful and ment. exploratory dialogue at Key ingredients include colloidal counter.” gold, salicornia plant extract, and a Ruby, a seductive floral golden peptide, which helps boloriental, ster collagen levels. It hits shelves in opens with September. bergamot, A n d l a s t l y, L a orange Prairie will address flower and aging in an oft-forcoriander; Anti-Aging Neck Cream and Cellular Radiance gotten area with the features Emulsion SPF 30. release of AntiSpanish saffron, ylang ylang, red rose and Aging Neck Cream, due out in jasmine absolute in its heart; and October. The cream, priced at dries down with sandalwood, vetiver, $200.00 for 1.7 oz., joins La Prairie’s multi-faceted, seven-sku Anti-Aging passion musk and vanilla bean. Emerald, a floral green bouquet, Collection. evokes spring with green galbanum, Peptides firm the neck and décolorange flower and angelica on top; leté area by stimulating elastin proBulgarian rose, lilac, Indian jasmine duction, while a volume-reducing and French daffodil in the heart; and complex reverses fat deposits and reiris, sandalwood, oakmoss and pure profiles the throat area, said Rodger amber in the base. Bogardus, a product development Sapphire, a floral woody amber consultant for La Prairie. inspired by the deep blue Sri Lankan All La Prairie products are availsea, opens with green leaves, apricot a b l e a t B e r g d o r f G o o d m a n , and freesia; features jasmine, wild Bloomingdale’s, Neiman Marcus, narcissus and dewy gardenia in its Nordstrom and Saks Fifth Avenue in heart; and closes with sandalwood, addition to laprairie.com and the white woods and amber. company’s three eponymous spas in The Life Threads Gems collection New York City, Beverly Hills and debuts in October. Grand Cayman. 170
The Nature Conservancy’s Michelle Lapinski and Sheri Turnbow with Avon’s Susan Heaney.
Sally Lee with Liz Kaplow of Kaplow PR.
with its “Do Good” stamp, which was introduced in April 2009 to honor corporations who are committed to innovative and results-oriented charity work. To date, 17 total companies have received recognition. Honorees are chosen by an independent advisory panel—comprised of Locks of Love board president Madonna Coffman, VolunteerMatch’s Sarah Christian, Kaplow PR’s Liz Kaplow, Ladies’ Home Journal’s Sally Lee and Meredith Publishing Group’s Nancy Weber. Companies may use the stamp in any way that they choose—on packaging or in an ad campaign, for example—for up to a two year period. Avon is honored in the July issue of Ladies’ Home Journal and on its website, lhj.com, for its Hello Green Tomorrow program, which launched last March. The core goal of the program is to drive green education and behavior change among Avon’s 40,000 associates and six million global sales representatives. By partnering with The Nature Conservancy, a leading conservation organization, Avon is also focusing its efforts on the Atlantic Rainforest in Brazil, having thus far donated two million trees to restore 5,000 acres of forest. JUly 19, 2010
COSMETIC WORLD
Clinique Looks to Lasers for New Serum -Continued from Page 165
antidote to the aforementioned concerns in recent years, noted Dr. Daniel Yarosh, senior vice president of basic science research at The Estée Lauder Companies, which owns Clinique. 570,000 total treatments were performed last year— “one for every man, woman and child in the city of Las Vegas,” he said. However, the side effects can be risky, the healing can take time and the procedures can be costly.
a bio-peptide that prompts natural collagen production. And finally, for free radical protection, a cocktail of ingredients fight the onslaught of environmental aggressors including: vitamins C and E; ergothioneine, a naturally-occurring amino acid and powerful antioxidant that provides balance to the skin; and pomegranate juice extract, which contains ellagic acid that defends the skin against visible damage. This is not the first time that Clinique has re-interpreted a dermatological solution for a new launch. Its CEW Beauty Drs. Daniel Yarosh and Tom Mammone present the product at a press event. A w a r d winning Even While lasers are effective because Better Skin Tone Corrector addresses they provoke a wound-healing discoloration without the use of hydresponse, Clinique sought to keep roquinone—a leading (and potentialthe skin intact and to induce that ly irritating) prescription for dark healing component without the use spots by dermatologists. of a laser—while delivering comparable results. Three drops of Kathleen Pierce Repairwear Laser Focus used twice a -Continued from Page 165 day for 12 weeks will achieve 63% tive immediately. She will report to of the visible wrinkle reducing power Veronique Gabai-Pinsky, global of a laser, said Debbie D’Aquino, brand president of Aramis and vice president of Clinique product Designer Fragrances, BeautyBank and IdeaBank and Marianne Diorio, development worldwide, treatment. To repair UV damage, key ingredi- senior vice president, global brand ents include: micrococcus luteus communications, The Estée Lauder liposomes, which work at night to Companies. Ms. Pierce has worked as a comfortify the skin’s defenses; photolyase fermentate, which absorbs visible munications consultant for Aramis light to promote repair during day- since March 2010, and was previouslight hours; and OGG-1 Fermentate, ly the vice president of global comwhich is derived from mustard plants munications for BeautyBank from and protects cells from oxidative 2004 to 2008. She also worked with Gary Farn LTD as vice president, pubdamage. For wrinkles, Clinique has formu- lic relations and new business devellated a peptide complex that opment, and started her own commuincludes: whey protein, an amino nications firm with clients including acid-rich mix that increases firmness Annick Goutal and Lilly Pulitzer and resilience; retinyl palmitate to Beauty. From 2000 to 2003, Ms. plump skin and reduce lines and Pierce was the senior public relations wrinkles; and Acetyl Hexapeptide-8, manager at Groupe Clarins.
JUly 19, 2010
COSMETIC WORLD
BULLETIN Jane Lauder Promoted AT ORIGINS -Continued from Page 165
be responsible for the overall strategic direction, global development, management and growth of both brands, and will report to Lynne Greene, global president of The Estée Lauder Companies, who oversees Clinique, Origins and Ojon. Since July 2008, Ms. Lauder has served as senior vice president/general manager of Origins and has been instrumental in its expansion to China, launching several successful skin care products and developing its new strategic direction, “Powered by Nature, Proven by Science.” Previously, Ms. Lauder served as senior vice president of global marketing for Clinique and vice president of marketing for BeautyBank.
Avon Acquires Silpada Designs -Continued from Page 165
Canada and the United Kingdom. The transaction—which entails an initial payment by Avon of $650 million and additional payment in 2015 if growth targets are achieved—is expected to close in the third quarter of 2010. Silpada, which has annual revenues of $230 million, will continue to operate as a standalone business, and its existing 32,000 independent sales representatives will be the exclusive sellers of its products. Co-founders Bonnie Kelly and Teresa Walsh and CEO/co-founder Jerry Kelly will continue to lead the company from its Lenexa, Kansas headquarters. Mr. Kelly will report to Chuck Cramb, Avon’s vice chairman and chief finance and strategy officer. “This new partnership is an exciting opportunity to reach new consumers and representatives with a higher-tier brand and direct sales model that complements our existing business,” stated Avon chairman and CEO, Andrea Jung. 171
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SEPTEMBER SEPTEMBER 11 - 12th Avon Walk for Breast Cancer Santa Barbara CA www.avonwalk.org
SEPTEMBER 12 - 15th Beyond Beauty Paris Porte de Versailles (T) www.beyondbeautyparis.com SEPTEMBER 15th CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com Cosmetic Executive Women Newsmaker Forum with Procter & Gamble’s Ed Shirley Harmonie Club NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org
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SEPTEMBER 16th American Cancer Society DreamBall Honoring Nordstrom’s Peter Nordstrom and Procter & Gamble’s Ed Shirley Cipriani 42nd Street NYC 7:00 PM (B) (TA) www.thedreamball.org
OCTOBER
OCTOBER 1st Cosmetic Executive Women Achiever Awards Luncheon with Procter & Gamble’s Alex Keith, Clinique’s Janet Pardo, mark’s Claudia Poccia, Carol’s Daughter’s Lisa Price and Coty Prestige’s Lori Singer Waldorf=Astoria NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org OCTOBER 4 - 6th Perfume Expo America (PXA) Hilton New York NYC Free Admission for Retailers (T) (305) 397-8025 www.perfumexamerica.com
AUGUST 20th
NJPEC Chartered Fishing Extravaganza Atlantic Highlands NJ (TA) (908) 233-1234 www.njpec.com
SEPTEMBER 22nd Fashion Institute of Technology 10th Anniversary Celebration Breakfast: FIT Master’s Program Honoring P&G’s Marc Pritchard & Allure’s Linda Wells Guastavino’s NYC 8:00 AM Breakfast (TA) (212) 217-4100 www.fitnyc.edu/10years SEPTEMBER 23rd Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org SEPTEMBER 28 - 30th HBA Global Expo & Conference Javits Center NYC (T) (212) 600-3117 www.hbaexpo.com SEPTEMBER 28 - 29th HBA Spa & Resort / Medical Esthetics Conference & Expo Javits Center NYC (T) www.hbaexpo.com SEPTEMBER 29th Fragrance Foundation Fragrance Summit Time-Life Building 9:00 AM Members Only (S) (TA) (212) 725-2755 x103 www.fragrance.org
OCTOBER 5th Fragrance Foundation Circle of Champions Dinner Honoring Estée Lauder’s Thia Breen St. Regis NYC 5:30 PM Members Only (A) (TA) (212) 725-2755 x103 www.fragrance.org OCTOBER 13th CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com