BEAUTY FASHION www.beautyfashion.com
速
SEPTEMBER 2012
Constance is wearing Pure Color Nail Lacquer in GL Bête Noire, Vivid Shine Lipstick in FL Forbidden Apple and EyeShadow in 03 Cyber Lilac.
esteelauder.com © 2012 Estée Lauder Inc.
awless has many faces
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Brand: Jadore Client: Dior Job#: 297569 297569_Dior-Jadore_BeautyFashionCover_Sept2012.pdf
Publication: BeautyFashionCover Issue: Sept2012 Trim: 8.375in x 10.875in Bleed: 8.625in x 11.125in
SEPTEMBER 2012 • VOLUME 96 • NUMBER 9
BEAUTY
BEAUTY FASHION www.beautyfashion.com
®
FASHION
®
SEPTEMBER 2012
On the cover:
The incarnation of absolute femininity in an opulent fruity-floral bouquet. J’adore takes flight with a fresh accord of bergamot, opening into a vibrant armful of roses with a delicate jasmine drydown. The sensual, curvaceous lines of its amphora bottle make this a legendary perfume.
297569_Dior-Jadore_BeautyFashionCover_Sept2012.indd 1
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AT-COUNTER 36
8/29/12 10:43 AM
CounterIntelligence essie Unveils First Ever Flagship Salon At Samuel Shriqui In NYC
THEBEAUTYBIZ 12
The Beauty Flash Beauty Editors At Saks For LG…FB®
18
Industry Ear
22
Napoleon Perdis’ Empire The Beautymaker’s Retail And Academic Presence Grows In US
33
CEW Beauty Insider’s Choice Awards Air On QVC
35
Sarah McNamara Beauty’s Sales Force Meets
39
As I See It by Karen Grant
40
Laura Geller Brings Beauty Ingenuity To Multi-Channels
56
Obituary Lewis Deaton
REGIONALCORRESPONDENTS 43
Spotlight On Dallas Beauty -Normita Joven
44
Houston Counterpoints -Mary Sit
45
San Francisco Beat -Raphaella Barkley
35
© 2012 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
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clinique.com © Clinique Laboratories, LLC
Works on dark circles.
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SEPTEMBER 2012 • VOLUME 96 • NUMBER 9
BEAUTY FASHION
26
®
THEPARTYSCENE 27
On The Avenue
THELATESTLAUNCHES 26
Fabulous For Any Age
29
Dior’s New Looks For Fall
31
The Luxe World Of Tom Ford Beauty
32
CHANEL’s COCO NOIR The Newest Member Of The Coco Collection
34
Fragrance News From Coty Prestige
37
Fragrance By Design
38
The Houbigant Heritage
41
Beauty Treatments For Hair
42
Thierry Mugler Celebrates 20 Years Of Fragrance
27
EVERYMONTH 10
Editorial
12
ComingUp
14
Calendar
36
The new fragrance
Life is beautiful. Choose your own path to happiness. Break free from convention at lancome.com
EDiTORiAL GOODBY TO HELEN
Photo by Susan Farley
Back in the old days before social media et al, there was a very special group of people who were really the lions of media. This was a small, august group who, by their stature and accomplishment, transcended their titles to become synonymous with what was happening in society at the time. Probably no one reflected and embodied this society more than Helen Gurley Brown. She was not only a huge media figure but a spokesperson for the times, and from a unique perspective as a strong, independent, successful business woman who could and did have it all. There is probably no industry that she affected more than cosmetics and fragrance which she blessed and loved. She relished not only who we were but who we were to become. Of course, I am referring to the many senior executive women in our industry whose numbers and achievements would have been unheard of a short twenty years ago. It is with great sadness that I look upon the passing of this amazing icon, but I take great solace in her accomplishments and what they meant, not only for the future of our industry but for women in general. Whether women choose to work at home or in an office, they have benefitted from her influence in the workplace my daughters now have entered. Thank you, Helen.
George Ledes President and CEO
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THEBEAUTYBIZ
BEAUTY EDITORS AT SAKS FOR LG…FB®
ALLURE’s Patricia Tortolani (3rd r.) and Sophia Panych (2nd r.) with CHANEL’s Jenna Hershey, Kara Andrea, Ruthie Vexler and Kate Shone
The Look Good…Feel Better® (LG…FB®) program that helps people with cancer address the appearance-related side effects of their treatment, partnered with Saks Fifth Avenue’s flagship New York City store and 32 leading Beauty Editors and beauty brands in the first annual Editors Day event. It provided customers with the opportunity to visit with their favorite Beauty Editor at the counter of a leading beauty brand for a 20-minute, one-on-one consultation in exchange for a $30.00 donation to the LG…FB® program.
Saks Fifth Avenue’s Deborah Walters, O The Oprah Magazine’s Valerie Monroe and Cellcosmet’s Susan Steitzer
W Magazine’s Jane Larkworthy with Bond No. 9 New York’s Marie Sikoryak
MORE’s Genevieve Monsma with Giorgio Armani Beauty’s Tim Quinn and a customer
La Prairie’s Meghan Marsanico with People Stylewatch’s Holly Carter
Clinique’s Rani Ranglall and Valerie Giovinazzo (r.) with Shape’s Alyssa Kolksy Hertzig
Estée Lauder’s Derek Miller with Harper’s Bazaar’s Alexandra Parnass
OCTOBER A Walk On The Line Side With… Shiseido in Boston Cosmetic Executive Women’s Newsmakers with Coty’s Michele Scannavini and Michele Scannavini Renato Semerari Renato Semerari
Women in Flavors & Fragrances honors Parlux’s Kathleen Galvin Kathleen Galvin
EC Scott Group’s sales conference Sarah Risbridger and Mark Scott
“We are so grateful for the support we have received to make Beauty Editors Day a reality in the United States,” declared Louanne Roark, Executive Director of the Personal Care Products Council Foundation and the LG…FB ® program. “This would not be possible without the Women’s Health’s Jill Percia with Shiseido’s Jennifer Standeven, Shelly Collins and Deborah Cuomo support of Saks Fifth Avenue and unprecedented participation from such an incredible list of beauty brands and magazines to support women with cancer on their journey to recovery and health.” At the Bond No. 9 New York counter, Jane Larkworthy, Beauty Director of W Magazine, revealed that “the LG…FB® program is very near and dear to me. I lost my mother to breast cancer long before the LG…FB® program was founded. This program raises awareness [about coping with cancer’s post-treatment side effects] in a positive and beautiful way. Everyone, in one way or another, has been affected by cancer.” BF S EPTEMB ER 2 0 1 2 /
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The New Men’s Fragrance VinceCamuto.com
BEAUTY FASHION
®
PRESIDENT AND CEO
GEORGE LEDES
gledes@beautyfashion.com
ADELAIDE P. FARAH
EDITOR
DIRECTORY EDITOR
afarah@beautyfashion.com
CONTRIBUTING EDITOR
DIANE ROOT GEOFF WEISS
ADVERTISING DIRECTOR
DEBRA DAVIS
CONTRIBUTING EDITOR
HOWARD BIEGEL
hbiegel@beautyfashion.com
JOHN G. LEDES JAMES MCLERNON
PUBLISHER AND EDITOR EMERITUS ART DIRECTOR
gweiss@cosmeticworld.com
jmclernon@beautyfashion.com
PHOTOGRAPHER
ddavis@beautyfashion.com
ERIC MICHELSON
EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246
www.beautyfashion.com www.cosmeticworld.com
BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro
(M) (P) (R) (S) (T)
Meeting Press Trip Reception Seminar Trade Show
ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.
SEPTEMBER 12
CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM (M) www.cibsonline.com Cosmetic Executive Women Newsmaker Forum with Coty’s Michele Scannavini and Renato Semerari Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org
SEPTEMBER 19
Fashion Group International Innovations in Scent FGI • NYC 5:30 PM (S) (TA) (212) 302-5511 www.fgi.org
SEPTEMBER 20
Women in Flavor & Fragrance Commerce Annual Open Dinner Honoring Parlux’s Kathleen Galvin Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org
SEPTEMBER 22 - 23
The Makeup Show Europe Station-Berlin • Berlin Germany (T) (TA)
SEPTEMBER 27
American Cancer Society DreamBall Cipriani 42nd Street • NYC 7:00 PM (B) (TA) (212) 237-3915
SEPTEMBER 29 - 30
BeWell Expo Los Angeles Convention Center Los Angeles CA (TA) bewell-expo.com
OCTOBER 2
OCTOBER 25
Fashion Group International Night of Stars Gala Cipriani Wall Street • NYC 6:00 PM (A) (TA) (212) 302-5511 www.fgi.org
Fashion Group International Ron Johnson - The Rocky Road to Reinventing Retail Hilton Hotel • NYC 11:30 AM (S) (TA) (212) 302-5511 www.fgi.org
NOVEMBER 2
OCTOBER 10
NOVEMBER 4 - 5
CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM (M) www.cibsonline.com
OCTOBER 11
Fragrance Foundation Circle of Champions Dinner Honoring Bernd Beetz St. Regis • NYC 6:00 PM Members Only (A) (212) 725-2755 www.fragrance.org
OCTOBER 21 - 26
Tax Free World Exhibition Cannes France (T) www.tfwa.com
Cosmetic Executive Women Achiever Awards Luncheon Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org The Makeup Show Orlando Orlando FL (T) (TA) www.themakeupshow.com
NOVEMBER 6 - 8
In-Cosmetics Asia BITEC • Bangkok Thailand (T) simon@stormcomm.co.uk
NOVEMBER 7
Fragrance Foundation Making Scents of Your Future Career Day NYC (212) 725-2755 www.fragrance.org
NOVEMBER 14
Luxe Pack Monaco Grimaldi Forum • Monaco (T) www.luxepack.com
Fashion Group International Spring/Summer 2013 Trend Presentation Time Life Building • NYC (TA) (212) 302-5511 www.fgi.org
Smithers Rapra The Future of Pigment and Color Cosmetics Summit Hilton Miami • Downtown Miami FL (S) (T)
CIBS Members Only Luncheon Harvard Club • NYC 12:00 PM (R) www.cibsonline.com
OCTOBER 24
NOVEMBER 15
OCTOBER 24 - 26
Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 www.wffc.org S EPTEMB ER 2 0 1 2 /
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Fragrance Foundation State of the Industry Luncheon Harvard Club • NYC 11:30 AM Members Only (S) (212) 725-2755 www.fragrance.org
CONTRIBUTING editors&columnists CONTRIBUTING EDITORS
Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673
Marc Rosen marc@mra-nyc.com
France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386
UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk
Australia Andrea Ferrari andrea@esprit-magazine.com.au
Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com
Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065
Spain Julia Rossi juliarossi@hotmail.es
REGIONAL COLUMNISTS
Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com
Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net
Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com
Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com
Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com
Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com
Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com
Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com
Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com
Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com
Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com
San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com
South Florida Kay Renz kayrenzpr@aol.com
of Pacific Bioscience Laboratories, Inc. © 2012 Pacific Bioscience Laboratories, Inc. Clarisonic is a registered trademark and Mia 2 is a trademark
There are acne cleansing regimens that dermatologists recommend. And there’s the one they actually use.
Clear skin. We all want it, and dermatologists know how to get it. That’s why so many of ® them use Clarisonic cleansing in their practices. Introducing the Clarisonic Acne Clarifying Collection, a gentle yet powerful, one-step cleansing regimen that pairs the patented sonic technology of Mia 2™ with our Acne Cleansing brush head and our Acne Daily Clarifying Cleanser. MIA 2 This Sonic Skin Cleansing System cleanses 6X better than your hands alone and features 2 speeds for customized cleansing.
ACNE CLEANSING BRUSH HEAD Velvet-like bristle tips deliver concentrated flushing of the pores to provide an ultra-gentle cleansing action that’s safe for use on acne-prone skin.
ACNE DAILY CLARIFYING CLEANSER Specially formulated with 2% salicylic acid to clear and prevent blemishes, while vitamins and botanicals help reduce the appearance of redness.
See why the future of acne has never been clearer at clarisonic.com.
Available exclusively at Sephora, select physicians and spas.
Bernd Beetz
Clarins will launch BeautyFlashBlog.com, a site devoted to la belle vie during Fashion Week. On the site, viewers will meet the granddaughters of Clarins Founder, Jacques Courtin-Clarins. The three Parisian belles—Virginie, Prisca and Jenna—will share their secrets to the science and the art of being beautiful.
La Prairie announces newly-formed global marketing team. Peter Gladel has been appointed Vice President, Global Brand Marketing, responsible for strategic marketing, brand development and consistent messaging for La Prairie on a global level. La Prairie has tapped Jeanne Chinard to be Global Creative Director. Belinda Stewart is La Prairie’s new Director, Creative Operations and reports to Ms. Chinard. Sandy Cordero was named Director, Operational Marketing.
The 25th anniversary of Luxe Pack Monaco, the premier show for creative packaging, will be held on October 24, 25 and 26 at the Grimaldi Forum in Monaco. About 370 exhibitors will showcase their products at the show Luxe Pack Monaco which will be attended by more than 6,300 visitors. On October 24, the keynote speech at the conference will be given by English Designer Mary Lewis who is Co-founder and Creative Director of the Lewis Moberly Agency. The theme of her speech is “First win the eye…then the heart…then the mind.”
Robert Piguet Parfums has moved into prime corner space at Bergdorf Goodman, its flagship store in the US. Along with the Classic Collection, Bergdorf’s is the exclusive US retailer for the just-launched Nouvelle Collection and Pacific Collection. HSN and Total Beauty Media Group have partnered to create Total Beauty Collection for HSN, a unique sampling opportunity for consumers. The collection will include deluxe-sized samples of select beauty brands and will be featured during HSN’s 24-hour beauty event on September 27.
Kathleen Galvin
Women In Flavor and Fragrance (WFFC) will celebrate the 30th anniversary of its 2012 Open Dinner on September 20 and will honor Kathleen Galvin, Vice President of Marketing & Creative at Parlux Fragrances, LLC. The event will be held at the Westmount Country Club in West Paterson, New Jersey.
The Fashion Institute of Technology (FIT) has appointed Elizabeth T. Peek as Chair of the Board of Trustees. Ms. Peek is an investment analyst, journalist and philanthropist. Robin R. Burns-McNeill has been named Vice Chair. Ms. Burns-McNeill is Chair and Co-Founder of Batallure Beauty. She has also become a partner in Christian Louboutin Beauté, a joint venture with Christian Louboutin SA and Batallure.
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Photo by Andrew Zaeh
THEBEAUTYBIZ
The Fragrance Foundation will honor Bernd Beetz, the former Chief Executive Officer of Coty, Inc., at the Circle of Champions dinner on October 11 at New York City’s St. Regis Hotel. The Circle of Champions Award is presented annually to an individual who has made a notable impact on the fragrance industry.
Janelle Monáe
Janelle Monáe is the newest COVERGIRL ®. The innovative Singer, Songwriter and time traveler is featured in a 10-page ad that is running in the September issue of Vogue. “Becoming a COVERGIRL® is truly an honor and a gift. It opens up a new platform for me to inspire women to feel stronger, braver and more beautiful inside and out,” declared Ms. Monáe.
More than 900 fragrance industry professionals, including Perfumers, marketers, suppliers and managers, convened during the 2012 World Perfumery Congress (WPC), held at the MGM Grand in Mashantucket, Connecticut. It is the first time the WPC has been held in the United States in more than 20 years. Deauville, France will serve as the location for the next World Perfumery Congress June 10-12, 2014. A survey of Birchbox’s subscriber base revealed that 63% of respondents wear SPF each and every day. Those surveyed are baffled by Sheet Masks, closely followed by BB Cream. 18
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THEBEAUTYBIZ
INDUSTRY EAR
The L’Oréal USA Office of Diversity and Inclusion in partnership with the L’Oréal Luxe Division, Corporate CMO Team and the Asia Society, hosted its third annual Excellence in Beauty Day L’Oréal Luxe Division’s Denee Pearson and Roseanne Fama (r.) at the Asia Society in New with Lancôme’s Michelle Phan York City. This year’s focus was on “The Impact of the Asian Consumer” with the goal to help educate employees about how to captivate and inspire this very savvy, beauty-engaged shopper.
ALSO AVAILABLE AT INDEPENDENT RETAILERS, ZAPPOS.COM, BEAUTY.COM AND DERMSTORE.COM. JOIN US ON
TWITTER,
FACEBOOK AND
YOUTUBE | NAPOLEONPERDIS.COM
INDUSTRY EAR Raychel Wade has assumed the role of Global Colour Ambassador for La Prairie. Ms. Wade is responsible for sharing her expertise in makeup artistry and skincare with consumers and media in La Prairie’s 82 international markets and will work with the brand to supply content for La Prairie’s Web site, e-communication and social media channels.
Raychel Wade
John Heffner joins OPI as President and General Manager. Winners of the Shiseido Global Shiseido US Beauty Beauty Consultant Consultant Effie Ren received a Makeup Contest 2012 held Techniques Award in Tokyo are Saki at the Shiseido Okitsu (Japan), Global Beauty Consultant Contest. Shang Yuan-Yuan (China), Xie Xu Li (China) Grand Prix Winner, Zhu Jing (China) Grand Prix Winner, Lin Yan-Ru (Taiwan), Saki Shiratori (Japan).
According to The NPD Group, prestige makeup sales within US department stores for the first half of 2012 (January through June) grew +8% to $1.8 billion. Unit sales were up +4% to 74 million. All makeup segments experienced growth in the first half of the year. Some of the biggest winners producing double-digit dollar growth were segments of Nail and Sets and sub-segments, Eye Brow, Eye Liner and Lip Color. L’Oréal USA’s Makeup.com has added a “Beauty Squad” to its roster of contributing writers. The four beauty authorities on the worldwide Web include Jane Marie from TheHairpin.com, Brit Morin of Brit.co, Lauren Cosenza of DivaliciousBlog.com and Julia Coney of AllAboutthePretty.net.
Just the Numbers International Flavors & Fragrances Inc. (IFF) reported revenue for the second quarter 2012 totaled $721.3 million, an increase of 1% from $715.6 in the second quarter of 2011. Inter Parfums, Inc. announced net sales for the second quarter of 2012 were approximately $145.6 million, a 20% increase from $121.1 million in the second quarter of 2011. L’Oréal announced sales growth of 11.2 billion euros for the first half 2012 sales. Like-for-like, i.e., based on a comparable structure and identical exchange rates, the sales growth of the L’Oréal group was +6.0%.
Shiseido’s executives and participants in the Shiseido Global Beauty Consultant Contest 2012.
Harper’s Bazaar’s September issue set an all-time record, and September Elle set a record for Hearst Magazines (though it did carry more ad pages when owned by Hachette). Perhaps the most profound tribute to 1965-1997 Cosmopolitan Editor-in-Chief Helen Gurley Brown, who passed away on August 13 at the age of 90, came from Hearst Corp. President/CEO Frank A. Bennack, who put her on the same pedestal as Founder (1877) William Randolph Hearst “as among the most important people in the history of this company.” Steve Cohn, Editor in Chief, Media Industry Newsletter
MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2012. Title
SEPTEMBER 2012
SEPTEMBER 2011
% of Diff.
YTD 2012
YTD 2011
% of Diff.
Allure
131.49
114.69
14.65
964.22
795.59
21.20
Cosmopolitan
146.86
169.04
-13.12
1,010.01
1,071.82
-5.77
Elle
394.64
348.96
13.09
1,744.42
1,641.58
6.26
Glamour
197.00
232.07
-15.11
1,024.94
1,102.23
-7.01
Harper’s Bazaar
375.94
308.60
21.82
1,229.40
1,099.76
11.79
InStyle
441.87
430.44
2.66
1,907.03
1,813.52
5.16
Lucky
135.94
184.41
-26.28
617.49
782.01
-21.04
Marie Claire
237.57
191.95
23.77
1,163.12
971.50
19.72
Vogue
658.04
580.55
13.35
1,949.39
1,860.72
4.77
W
246.74
255.48
-3.42
826.26
775.33
6.57 BF
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THEBEAUTYBIZ
NAPOLEON PERDIS’ EMPIRE The Beautymaker’s Retail And Academic Presence Grows In US
All photos by Brandy Sebastian
N
apoleon Perdis, CEO & Founder of Napoleon Perdis Cosmetics Inc., has built a beauty empire on his vision of glamour. Napoleon Perdis is a house of brands, each designed with a distinct aesthetic: Napoleon Perdis, the prestige line, is the Oscar’s red carpet; NP Set, the mass brand, is the after party, and the Napoleon Perdis Makeup Academy then acts as the education platform for both. Beauty Fashion visited with Mr. Perdis at his headquarters in Los Angeles as well as at the Napoleon Perdis Makeup Academy, a Concept Store, ULTA and Target. He explained that the DNA of his company is founded on three pillars: glamour, education and his design vision. “There is a glamour principle that underlines everything we do. We enable a woman to define her own glamour with whatever level of beauty products we provide. You have to keep things classic and beautiful with an efficacy in ingredients, results and performance.” He also reminds that the Napoleon Perdis headquarters is “on Hollywood Boulevard where the epitome of glamour began.” The beauty impresario’s company and all of his brands are based on education, whether it is acquired at the Napoleon Perdis Makeup Academy or found on a product package’s directions. He refers to his education pillar as “the Harvard of Makeup. It’s not just about our Academy, which is the front end. It is also about our training people to be Makeup Artists. It is the education on the packaging we produce for every launch so the customer can be in control.” Mr. Perdis’ artistic vision extends to every facet of his business. Although born in Australia, his Greek heritage has given him a mix of European glamour and Australian freshness that has influenced his creative vision. “I design all of my own spaces from my homes to my offices. I design the packaging for my products.” Before he even developed his own lines of products, Mr. Perdis wanted to train people to do better makeovers in salons, beauty spas and hair salons, so the Napoleon Perdis Makeup Academy was born in 1993. “We act as a translation house for all of the brands used at the Academy. When you are a Makeup Artist, you don’t train on just one brand. Accreditation of a makeup school is strictly regulated in Australia. It is an education system that gives a platform to the Makeup Artist.” Napoleon Perdis Cosmetics’ Napoleon Perdis on Hollywood Boulevard
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Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.
www.givaudan.com
NAPOLEON PERDIS’ EMPIRE
Mr. Perdis at his desk with Napoleon Perdis Cosmetics’ (rear seated on couch) Alexis Bloch and Hanna Teklu, (front seated on couch) Jennifer Lowe and Ebony Faucett, (standing left to right) Jennifer Seeder, Luis Santos and Brianne Baker
Mr. Perdis hosted a master class at David Jones to celebrate the launch of his Nude Bar collection.
Mr. Perdis backstage at the Alex Perry show during Rosemount Australian Fashion Week
From the training programs for Makeup Artists, it was a natural segue to Mr. Perdis’ eponymous makeup lines. Realizing that the makeup available in Australia was mostly for an Anglo market, he found there was very little product selection for ethnic skin tones. “We developed a broad spectrum color line that went from very light to very dark.” That ethnic color diversity is now reflected in all of the Napoleon Perdis lines. Mr. Perdis developed his first makeup line in 1995, and it has now grown to span both prestige and mass categories. In terms of product development, he has built a turnkey system around him. “I take inspiration from life and give it to my team of sub-editors and category editors who break it down so it commercializes into a color story. You need enough teams to keep pushing newness.” S EPTEMB ER 2 0 1 2 /
“When I give direction, it is guided by my respect for heritage. It’s not just about newness. If you don’t understand the heritage, you won’t understand the future. I might draw inspiration from the Art Deco Renaissance in Sao Paulo and add to it the freshness of Brazil today.” In makeup, Mr. Perdis believes color is all about texture. “If I like Lucite and sheer, I take that trend and break it down to a sheer wash of color rather than an intense, heavy pigment that women don’t want anymore. They want light, sheer makeup that is easy to apply.” As a Makeup Artist, Mr. Perdis has created collections for different demographics. “Napoleon Perdis, available at Nordstrom, Dillard’s and ULTA, is all about customized glamour with extra ingredients, a special approach to application and technology,” he declared. “NP Set is for a different demographic and customer base at Target. It is all about glamour on-the-go, catering to that customer who wants to shop and go. Customized prestige retailing,” he explained, “allows the customer to have her own efficacy. In the mass, it’s about allowing the customer to have choice.” The Napoleon Perdis collection for ULTA ranges from color to skincare with step-by-step application directions on the package. Napoleon Perdis’ Jennifer Seeder, Vice President of Product Development at Napoleon Perdis, has a demanding schedule to keep up with new products for all of the company’s collections. “I gather a lot of new products together and hold development meetings with Napoleon and Soula-Marie [Perdis] to get their creative spin. SoulaMarie works very closely with me and the product development department on a daily basis as each project moves along.” (Continued on page 46)
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THELATESTLAUNCHES
F
FOR ANY AGE
ashion Designer Isaac Mizrahi has added fragrance to his portfolio of creative ventures. The multi-talented fashion impresario, TV personality and businessman has developed FABULOUS by Isaac Mizrahi in collaboration with The Cloudbreak Group and Firmenich, the largest, privately-owned manufacturer of fragrance oil in the perfume and flavor business. This sensual and timeless scent, developed by Firmenich’s Perfumers Harry Fremont and Frank Voelkl, captures the essence of Mr. Mizrahi’s native New York as well as the juxtaposition of beauty and confidence often seen on the city’s streets that have inspired him as a Designer. He wants his scent to make a woman feel like she does when putting on an evening gown and stepping into a fantasy. “Creating a fragrance feels like the last piece of the puzzle,” Mr. Mizrahi declared. “I’ve been designing clothes, accessories, housewares—everything for a woman’s lifestyle—for nearly 30 years. FABULOUS is my opportunity to offer women The Cloudbreak Group’s Dennis Keogh something to identify with on a with Isaac Mizrahi whole other emotional level.” FABULOUS by Isaac Mizrahi, a fruity floral juice, opens on a top FABULOUS by Isaac Mizrahi note of mandarin, nectarine and bergamot to invigorate the senses. is the Designer’s The feminine and subtly sexy floral middle note features jasmine, first fragrance tuberose, freesia and peony. Its drydown of sandalwood, vanilla and for women. cedar gives the fragrance a sense of earthiness and empowerment. The scent is presented in an art-deco-inspired, round glass bottle that evokes old Hollywood glamour. The soft pink flacon rests offcenter and has a vintage feel. The bright pink bulb atomizer and gold cap are adorned with pink polka dots to help make the bottle an instant classic with a modern twist. Its bright pink carton is chic yet bold with a gold logo and accents that echo the spirit of the fragrance. FABULOUS by Isaac Mizrahi comes in a 1.7 oz. size for $65.00 and 3.4 oz., $78.00. They are joined by 6.7 oz. sizes of Perfumed Body Lotion and Perfumed Shower Gel priced at $30.00 and $25.00 respectively as well as a Rollerball for $20.00. The fragrance’s debut is exclusively on QVC during their Fashion’s Night Out event September 6 and in Bloomingdale’s stores nationwide. According to Dennis Keogh, The Cloudbreak Group’s Senior Vice President Marketing, one million scented samples will go out in QVC’s packages prior to the launch. There will be in-store sampling of the scent. The advertising campaign starring Model Bambi was shot by Photographer Terry Richardson in front of New York City’s Guggenheim Museum. The print ad campaign will feature scent strips in September issues of fashion, beauty and lifestyle magazines. “The Cloudbreak Group recognizes business opportunities that do not necessarily come to a large corporation,” noted Mr. Keogh. “This was true of our New York Yankees and New York Yankees for Her fragrances that were launched in the spring. FABULOUS Isaac Mizrahi took less than a year to The ad campaign for FABULOUS by develop, and it was great to work with Isaac Mizrahi, who wanted his Isaac Mizrahi was shot by Terry Richardson. fragrance to be elegant and of high quality.” BF S EPTEMB ER 2 0 1 2 /
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Shiseido Volunteers Partner With NYRP
Shiseido’s Hisayuki Suekawa and Heidi Manheimer plant a cherry tree at New York City’s PS 5 elementary school.
On August 6, Shiseido’s employees volunteered to clean up the park along New York City’s Harlem River Esplanade. Their work is part of Shiseido’s Mirai Tsubaki initiative, a yearlong program during the company’s 140th anniversary celebration that sparks volunteerism worldwide. That effort, as well as Shiseido’s “Wishes for the World” campaign, have been spread via a virtual Cherry Blossom tree app on the Shiseido Facebook page. Fans have been expressing their good will
Mr. Suekawa thanked Shiseido’s employees for “cleaning up the park. It looks beautiful.” He said that the cherry tree project is “amazing and engages with people by putting these volunteer efforts in a form they can see.”
Ms. Manheimer (3rd l. front) and Mr. Suekawa (2nd r. front) with the volunteers
ck one color at Lollapalooza
Shiseido employees engage in clean-up efforts in New York City’s Harlem River Esplanade.
Dev is joined by Coty Prestige’s Dev stops by the ck one color Catherine Walsh at the ULTA Music Lounge at the Hard Rock Beauty store. Hotel.
by posting their wishes for the world. Shiseido’s employees partnered with the New York Restoration Project (NYRP) for their clean-up project in New York City on August 6. The effort continues, and “for every 140 wishes received, we’re planting Cherry Blossom trees in New York City in partnership with NYRP,” explained Heidi Manheimer, CEO of Shiseido Cosmetics America. Hisayuki Suekawa, President and CEO of Shiseido Company Ltd. joined Ms. Manheimer in planting the first cherry tree as part of the volunteer initiative on August 6. S EPTEMB ER 2 0 1 2 /
Performer Dev teamed up with ck one color cosmetics at Chicago’s Lollapalooza music festival. Dev met with consumers at the ULTA Beauty store on State Street prior to her Lollapalooza performance. ck one color cosmetics hosted the ck one color Music Lounge at the Hard Rock Hotel where performers, celebs and VIPs relaxed and had makeovers with ck one color cosmetics’ Global Makeup Artists Jodie Boland, Kristi Matamoros and Hung Vanngo. ck one color cosmetics also presented the “Rock The Vote Nights” performance series at the Hard Rock.
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on the avenue
on the avenue Takasago Hosts WFFC
Wo m e n i n F l avo r & Fragrance Commerce (WFFC) and Takasago hosted Japan: A Fragrance & F l avo r Jo u r n e y a t Takasago’s facilities in Rockleigh, New Jersey. The event was designed to entice the palette, excite the mind and stimulate the senses. The evening consisted of Japanese fare, an authentic Tea Ceremony hosted by a certified Tea Master, Naomi Nakahashi from The Japanese-American Society The Japanese-American of New Jersey’s Naomi Nakahashi (front) with Trendincite’s Amy Marks- Society of New Jersey, McGee, Takasago’s Jeanine Pedersen, a n d a s m e l l i n g a n d Kent Lombard and Robin Lane tasting session of tea and dessert accords conducted by Takasago Perfumer Kent Lombard.
Pre-DreamBall Party
Liana Engel, Jesse Newhouse, Stephanie Newhouse and Erin Cohen greet guests at an estate in the Hamptons.
Lisa Saguirian, Keri Massa and Erica Blum
Fern Mallis and Ms. Cohen
International Flavors & Fragrances’ Joanne Kennedy (2nd l.) and Bountoux Inc.’s Bea Hornedo (3rd l.) with Ms. Marks-McGee, Ms. Pedersen, Ms. Lane and Mr. Lombard David Lipke, Lisa Yom and Timo Weiland
Ms. Lane (3rd l.), Mr. Lombard (c.) and Ms. Pedersen (2nd r.) with Takasago’s Rosemary Reale, Sarah Babunovic, Susan Harrison and Liz Burke S EPTEMB ER 2 0 1 2 /
A kick-off party for the 2012 DreamBall After Dark! Party was held in the Hamptons. Hosted by Co-chairs Jesse and Stephanie Newhouse, Clarins’ Erin Cohen and Guerlain’s Liana Engel, the event brought together the Young Friends of the DreamBall which benefits the Look Good…Feel Better® program. BF 28
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New Looks For Fall
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he Dior counters will have color-full displays of new makeup collections that are arriving in-store now. The spirit of joie de vivre has inspired Dior’s new fragrances that are offering scentsible choices at-counter. Here is the latest beauty news from Dior.
Into The Wild A favorite theme of Christian Dior was leopard print. The Jungle Motif became a signature of the House of Dior after its d e b u t . Fo r t h e D i o r Au t u m n / Wi n t e r 2 0 1 2 makeup collection, the Jungle Motif is revamped to feature earthy tones of the jungle with a touch of shimmering gold. The SKUs include Golden JunDior Addict 5-Couleurs Designer in Khaki Design #308 gle Palette, 5-Couleurs Dior 5-Couleurs Eyeshadow in Golden Savannah #774 Designer, 5-Couleurs Eyeshadow, Addict Lipstick in two shades and Vernis in three shades. They range in price from $23.00 to $70.00 and are on-counter at Dior doors nationwide as well as at dior.com.
Going Nude In 2005, The House of Dior created a fashion collection of flesh-tone gossamer, dusty transparencies and sandy chiffon. That subtly sophisticated, natural couture look later inspired Dior’s makeup with the launch of Nude Foundation in 2009. Dior’s backstage expertise is now the impetus for the “New Nude,” a comprehensive makeup collection. “Nude makes a woman as natural and radiant as possible,” says Natalie Portman, the face of the Dior Nude collection. “Finally giving women the chance to have a complexion that really seems natural is a way of giving them another opportunity to just be themselves.” “Nude Glow” pigments give Diorskin Nude Fluide a “bare skin” effect on complexions. These pigments work with a binding agent and mineralized/floral water to produce a radiant finish. Available in 16 shades, Diorskin Nude Fluide is priced at $58.00. It is joined by Diorskin Nude Concealer that is enriched with active ingredients to provide a smooth, hydrated complexion. It comes in five shades for $30.00. Rouge Dior Nude Lipcolor has a lip care balm formula, boosted with hydrating, replumping and redefining active ingredients, delivers a warm flush effect on the lips. Available in 8 shades, it is priced at $32.00. One shade, Grège #169, was created especially for Ms. Portman. The House of Dior supports the causes represented by Ms. Portman, S EPTEMB ER 2 0 1 2 /
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Dior Addict Lipstick in Daring #962
Dior Vernis in Amazonia #605
Dior’s New Looks For Fall
Dior Addict Eau de Parfum corresponds to an emotion.
including Free The Children Association (freethechildren.com). The lipcolor is complemented by Dior Contour Nude Lipline in one non-smudging universal shade for $30.00. Dior 3-Couleurs Glow features two flattering nude shade harmonies to create a natural glow. Available in two shade combinations, it is $48.00. A Diorskin Nude Au Naturel Palette presents makeup essentials for a natural, polished look. It includes Eyeshadows, Ultra-Gloss and bronzer with doubleended eye/lip brush and mini bronzer brush in a Cannage-style compact for $59.00. The collection also includes four shades of Dior Vernis Nude for $23.00 and a set of four Dior Nude Brushes ranging in price from $45.00 to $55.00. All of the makeup is at Dior counters nationwide and at dior.com except for Dior 3-Couleurs Glow that is exclusive to Sephora.
Scentsory Perceptions The new Dior Addict fragrance collection consists of three reinterpreted classics. Dior Addict Eau de Parfum, Dior Addict Eau Fraiche and Dior Addict Eau Sensuelle correspond respectively to an emotion, a flower and a color. Model Daphne Groeneveld is the new face of Dior Addict, shot by Tim Walker in St. Tropez for the print campaign. Dior Addict Eau de Parfum’s deep blue juice is a blend of mandarin, Queen of the Night and vanilla. It comes in a 20 ml size for $40.00; 50 ml, $80.00 and 100 ml, $102.00. Dior Addict Eau Fraiche’s light pink juice is a fruity floral mix of bergamot, freesia and white musk. It comes in a 20 ml size for $40.00; 50 ml, $69.00 and 100 ml, $90.00. Dior Addict Eau Sensuelle’s lavender fragrance is a musky floral that consists of jasmine, rose and white musk. It comes in a 20 ml size for $40.00; 50 ml, $69.00 and 100 ml, $90.00. All three fragrances are available exclusively at Sephora and at dior.com.
Model Daphne Groeneveld is the new face of Dior Addict.
The scent is presented in a new “haute couture”-style bottle decorated in the classic Dior hound’s-tooth pattern embossed on three sides of the flacon, which has an engraved nameplate. It is topped with a textured metallic bow. Available at Dior counters nationwide as well as at dior.com, Miss Dior Le Parfum comes in a 40 ml size for $82.00. It is supported by an advertising visual featuring Natalie Portman as well as a new edit of the now-iconic Miss Dior commercial starring Ms. Portman.
Seductive Scent Miss Dior Le Parfum is a new fragrance created by Dior Perfumer François Demachy. The oriental chypre opens on a note of Italian mandarin essence that blends to damascene rose absolute, Turkish rose absolute and Bulgarian rose absolute. The juice is based on amber patchouli essence, a touch of leather and vanilla.
Miss Dior Le Parfum is the most intense, sensual and sophisticated composition found in the chypre family.
BF
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he luxe world of Designer Tom Ford has embraced beauty. Mr. Ford turned his creative talents to fragrance and cosmetics after his successes in design and filmmaking. Founded in 2005, Tom Ford Beauty continues to redefine prestige fragrances and makeup with Mr. Ford’s creativity and iconic style. Private Blend Jardin Noir is Mr. Ford’s newest collection of private blend fragrances. These scents reveal the forbidden sides of four of perfumery’s treasured blooms: rose, narcissus, lily and hyacinth. Jardin Noir suggests a midnight garden—a shadowy realm where convention is abandoned and iconic flowers reveal the fierce elegance they normally keep hidden. Café Rose opens with saffron, black pepper and rose de mai. Its heart of Turkish rose oil, Bulgarian rose absolute and coffee essence is based on a note of incense resin, amber, sandalwood and patchouli. Jonquille De Nuit has a top note of wild Alpine cyclamen, acacia, angelica seeds, Egyptian violet leaf and bitter orange leaf. Its heady narcissus heart blends to a drydown of orris and warm amber. Lys Fume’s top note of Italian mandarin, pink peppercorn, nutmeg and turmeric blends to a note of night-blooming, tropical white lilies, ylang ylang from Moheli, Tom Ford Beauty presents the new Private Blend Jardin Noir collection— balsamic South Indian davana essence and Café Rose, Ombre De Hyacinth, Jonquille De Nuit and Lys Fume. West Indian demerara rum essence. The scent’s bottom note is a mix of vanilla absolute from Madagascar, cistus labdanum, styrax and oakwood. Ombre De Hyacinth merges galbanum, violet leaf orpur and olibanum. The heart of hyacinth, pink peppercorn and jasmine absolute moves to a drydown of Persian galbanum, benzoin and musk. The Jardin Noir collection is presented in opaque black Private Blend bottles inspired by classic apothecary containers. They are crafted with bold lines and weight, which evokes a powerful and distinctive look. The flacons are finished with lilac labels and gold lettering. The fragrances come in a 50 ml size for $205.00 and 250 ml, $495.00. The Private Blend Jardin Noir scents are at existing Private Blend doors including Bergdorf Goodman, select Neiman Marcus stores, Saks Fifth Avenue and Tom Ford Boutiques. Tom Ford Beauty’s limited-edition Color collection for fall contrasts floral pinks and lavenders with deep shades of black cherry and emerald to create a spectrum of looks from whimsical and enchanting to Tom Ford Beauty limited-edition daring and hypnotizing. “This collection lets a woman Eye Color Quads can be applied dry or wet. express her romantic, ingénue side, or her temptress, femme fatale side, with a kind of indulgent, forbidden A limited-edition shade of pleasure,” Mr. Ford commented. “These colors have a Tom Ford Eye Defining Pencil twist of the perverse to them.” in Exotic Teal can be used New limited-edition Tom Ford Eye Color Quads in both outside and inside the lid. (Continued on page 55) S EPTEMB ER 2 0 1 2 /
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TOM FORD’S CULTURE OF BEAUTY
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COCO NOIR
The Newest Member of the Coco Collection
J
acques Polge, Master Perfumer at CHANEL, continues the journey that began in 1984 with CHANEL’s Coco, a blend of wood, resins, flowers, spices and fruit and followed in 2001 by Coco Mademoiselle, a radiant burst of fruit and flower. Now black, an iconic color of Gabrielle Chanel, inspires the new fragrance COCO NOIR. Mr. Polge built on that Coco heritage in what he calls “the CHANEL Coromandel culture, what you see and feel in her apartment. The night vision of the Orient that starts and ends in Venice imposed itself upon me, and that is where I wanted to go.” Coco Chanel drew strength from her visits to Venice and what it had to offer. She was influenced by its Byzantine art, sense of grandeur and Baroque arabesques. The heritage of CHANEL’s Coco continues with COCO NOIR. “Fragrance can only exist because of those that came before it,” Mr. Polge declared. COCO NOIR is a great nocturnal Baroque and represents the dazzle of black and Venice, which Coco Chanel incorporated into her creations and her life. For Mr. Polge, the spirit of COCO NOIR is concentrated in its woody base and musky notes—the way spices define Coco and fresh jasmine defines Coco Mademoiselle. Like the black velvet of a Venetian craftsman who dyed his cloth in successive layers to bring radiance out of the darkness, the base of COCO NOIR is layered with New Caledonian sandalwood, vetiver, white musk frankincense, Indonesian patchouli, bourbon vanilla, Brazilian and Venezuelan tonka beans. The tension of shadow and light is evoked in the overall composition of the juice. The spicy freshness of Calabrian bergamot and grapefruit in the top note gives the scent a fresh, light and Mademoiselle Coco Chanel on one of her many visits to Venice lively momentum. Then comes the sensual breath of a flesh-white heart of absolute of jasmine, essence and absolute of rose, narcissus note and rose geranium leaf cultivated in Grasse that together produce the opulent seduction of the fragrance. Like a Venetian palace, the COCO NOIR bottle hides a secret and tumultuous life behind its aristocratic façade. As black, smooth and deep as water, it captures the slightest ripple of light. Its dark radiance simultaneously preserves and announces the olfactory mystery within the flacon. COCO NOIR Eau de Parfum spray comes in a 1.7 oz. size for $98.00 and 3.4 oz., $130.00. It is available now at department and specialty stores and at chanel.com. BF CHANEL’s COCO NOIR Eau de Parfum spray, which carries on the heritage of the Coco line of fragrances
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BEAUTY INSIDER’S CHOICE AWARDS AIR ON
QVC
QVC
strives to bring viewers the best in beauty. Each year the Cosmetic Executive Women (CEW) Beauty Insider’s Choice Awards makes this easy by bringing together some of the most exciting and advanced products in the industry. The CEW Award is one of the industry’s most prestigious honors, recognizing the top innovative and effective beauty products of the year as selected by beauty professionals who understand what separates the best in beauty from the rest in beauty. This year’s hour-long QVC broadcast on Monday, July 23, at 11 PM (ET) included everything from skincare to hair care and makeup with products from Fresh, StriVectin, Clinique, Rita Hazan, Smashbox, Supergoop, Ojon, Kate Somerville and Estée Lauder, which debuted on QVC during the broadcast. The broadcast also included insight from CEW’s President, Carlotta Jacobson, and the award winners, along with an inside look at industry trends.
CEW’s Carlotta Jacobson and Jill Scalamandre (r.) with QVC’s Claudia Lucas
QVC Host Sandra Bennett with Ms. Jacobson on the air
Ms. Bennett with StriVectin’s Meg Flather
Ms. Jacobson shared, “Winning a CEW Insiders’ Choice Beauty Award is a very prestigious honor, which is why more than 300 top beauty brands participate. The Awards have also become an invaluable resource for consumers, who recognize that the CEW seal stands for a truly innovative and effective beauty product because it is the only award selected by those who know beauty’s best—the industry insiders. It makes perfect sense for these products to be part of this special broadcast, as QVC is known for bringing their viewers the very best in beauty.” (Continued on page 55) S EPTEMB ER 2 0 1 2 /
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ON THE DOT Marc Jacobs’ New Scent Hits the Spot
DOT Marc Jacobs “I don’t think there is ever a wrong time for a polka dot…” noted Designer is a lively, fruity, Marc Jacobs. He has chosen his personal signature, the polka dot, for his new, floral mix. charming DOT Marc Jacobs. DOT Marc Jacobs was developed by Firmenich’s Master Perfumer, Annie Buzantian. The juice is a lush floral that has an upbeat spirit. Its top note of red berries, dragonfruit and honeysuckle blends to a lush floral heart of jasmine, coconut water and orange blossom. It is rounded out in a drydown of vanilla, driftwood and musk. The fragrance is presented in a bottle that is a composition of round shapes stylishly spotted in a polka dot motif. The bottle’s transparent, red-tinted glass channels the spirit of Mr. Jacobs’ trademark look. Round-shaped butterflies of different sizes adorn the bottle. A luminous pearl at the center of the butterfly adds a polished detail. The oversized butterfly-inspired cap is a chic play of proportions. The collar is wrapped with a gold coil for a luxe touch. The scent’s carton features a palette of red and black for a balance of modern and classic. The rounded butterfly icon adds a charming touch to the gold embossed DOT Marc Jacobs signature logo. DOT Marc Jacobs comes in a 1 oz. Eau de Parfum for $48.00, 1.7 oz., $69.00 and 3.4 oz., $89.00. They are joined by 5 oz. sizes of Body Lotion and Shower Gel for $45.00 and $35.00 respectively. The collection is available now at Bloomingdale’s and select specialty The polka dot pattern on DOT retailers nationwide. Marc Jacobs’ “DOT is the chic, spontaneous and charming new sister to the Marc outer carton Jacobs fragrance house,” declared Coty Prestige’s Lori Singer, Group features a palette of red and black Vice President Global Marketing. “A strategic marketing and public that is both relations program is in place to promote DOT Marc Jacobs. This modern and includes a cohesive digital implementation that will feature a brand classic. Web site (dotmarcjacobs.com) and a social media program called #marcthedot. #marcthedot encourages users of social media platforms to share their love of polka dots—one of Marc Jacobs’ favorite patterns—and upload dot-themed images to Twitter or Instagram using the hashtag #marcthedot.” One special promotion will feature three red VW bugs in dots to resemble the DOT Marc Jacobs bottle. The cars will take a “road trip” across the US, stopping at various high profile events and college campuses to sample the fragrance. The launch of DOT Marc Jacobs is supported by an advertising campaign shot by Juergen Teller in the Maldives with Model Codie Young.
FLOWER POWER FLORABOTANICA from the House of Balenciaga
The new fragrance from the House of Balenciaga, FLORABOTANICA, is a total sensory experience. “There is a real duality in Balenciaga between classicism and experimentation,” explained Nicolas Ghesquière, Balenciaga’s Designer. “For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further.” Mr. Ghesquière (Continued on page 50) S EPTEMB ER 2 0 1 2 /
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Fragrance News From Coty Prestige
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SALES FORCE MEETS
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he Royal Palms Resort and Spa in Phoenix, Arizona was the scene of the sales conference for Sarah McNamara Beauty, an Atlantic Coast Media Group company. Sarah McNamara Beauty’s President, Sarah McNamara, and Anthony Vesnaver, Vice President of Marketing and Sales, presented a brand overview to the regional Account Executives. All of the existing Miracle Skin Transformer products were covered, and there was a special focus on three new innovations launching this fall. The three new products are Miracle Skin Transformer Vanish, Mud and Lip Rewind. Each Account Executive received a set of the new products along with detailed training cards. During the sales conference, Ms. McNamara and Mr. Vesnaver guided the team through several role playing exercises to motivate and encourage them.
(Front row) Jaclyn Dygos, Sarah McNamara, Gina Vanacore and Tammy Yaiser (Back row) Mary Hodges, Kathie Bendixon, Jayne Stanley, McKenzie Morrison, Heba Elmattary, Sarah Valenti, Nat Yordan, Crescensio Velazquez, Andrew Surwilo, Anthony Vesnaver, Sue Maloney, Heather Morrison and Christine Orvetz
Sara McNamara Beauty has a strong relationship with their Sephora retail partner, which has helped to facilitate the brand’s business and success. Sephora’s Education and Brand Manager for Skincare/Hair, Amber Herrera, gave a presentation at the sales conference. Ms. Herrera explained the
Training sessions during the sales conference for Sarah McNamara Beauty
internal training process that educates Sephora’s new Cast Members on Miracle Skin Transformer products. She provided insight into the types of training materials that are most useful for new and current Cast Members. “I have enjoyed this trip so much, and I am looking forward to all of the great work to come from our sales team,” Ms. McNamara shared. “Our sales team is on the front lines. They make it happen, and I’m never going to forget that. It has been such a dream to be working with the number one sales force at our sales meeting here in Phoenix.” BF
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Ms. Yaiser, Mr. Vesnaver, Ms. McNamara and Mr. Surwilo enjoy the beautiful scene at the Royal Palms Resort and Spa.
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SARAH MCNAMARA BEAUTY’S
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essie
UNVEILS FIRST EVER
FLAGSHIP SALON AT
SAMUEL SHRIQUI IN NYC After three decades as a trendsetting color pioneer, essie has broken yet new boundaries with the opening of its first ever Flagship Salon. Located inside the Samuel Shriqui Salon on East 65th Street in Manhattan, the Flagship invites essie devotees to step “inside the bottle” for an altogether new salon experience. From the dramatic “wall of color” to the chic essie color-matched loveseats, the space, which was designed by architect Peter Millard, is the personification of the essie brand.
The essie Flagship Salon at the Samuel Shriqui Salon in New York City
Essie Weingarten, Founder and Global Creative Director of essie with David Greenberg, President, Maybelline-Garnier-essie at the opening of the essie Flagship Salon at Samuel Shriqui Salon
“The design of the essie salon was really defined by the brand itself and the woman who created it,” said Mr. Millard. “Essie herself is the color authority for nails…so white with splashes of color was the only answer for the look of the salon. The color had to be restricted to the magnificent color wall and to the cozy and chic loveseats.” “It is such a surreal experience for me to walk down the street and see my name on the awning of the salon,” said Essie Weingarten, Founder and Global Creative Director, essie. “It is the first essie salon of its kind in the world. The partnership between the L’Oréal Professional Division and Samuel Shriqui will make it a colorful success.” The essie color wall, which dramatically displays over 500 bottles of polish, is the centerpiece of the salon. The drying stations are equipped with Apple iPads so that guests can entertain themselves while waiting for their manicures and pedicures to dry, and clients sit on comfortable love seats which are matched to different classic essie shades such as Bahama Mama, Coral Reef and Status Symbol. “We wanted our guests to have the ability to be social and comfortable,” shared Essie, who is herself a client of the salon. In fact, Essie Weingarten has famously had her nails done by Josephine Allen, the lead manicurist at Samuel Shriqui, (Continued on page 56) S EPTEMB ER 2 0 1 2 /
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CounterIntelligence
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V
ince Camuto is Founder and CEO of the fashion company Camuto Group, which provides sourcing, marketing and production services to over 5,400 department and independent retailers throughout the world. Along with establishing key partnerships in the fashion world, Mr. Camuto has his eponymous lines of accessories and fashions, which are establishing The Camuto Group as a lifestyle brand for today’s woman. After the successful launch of Vince Camuto for women, Mr. Camuto, in partnership with Parlux Fragrances, LLC, has introduced Vince Camuto’s first fragrance for men. The strong, masculine scent that evokes an air of mystery was created by Firmenich’s Master Perfumer Harry Fremont. It opens on a note of Italian bergamot, sparkling mandarin and black pepper. Its heart of fresh lavender, nutmeg, orris and sensual leather is based on a note of amber wood, sandalwood, vetiver, patchouli and musk. Vince Camuto fragrance for men is wrapped in leather, from the black façade of the bottle to the fragrance notes inside. Placed on the square, masculine bottle, as an emblem of heritage and style, is the seal of the Camuto family crest in polished gunmetal. It highlights the glistening accents on the strong-shouldered bottle. The Vince Camuto fragrance for men comes in a 1.7 oz. Eau de Toilette Spray Parlux Fragrances introduces Vince Camuto fragrance for men. for $57.00 and 3.4 oz., $70.00.They are joined by a 2.75 oz. Alcohol-free Deodorant Stick for $17.00. The collection is available at Macy’s and Macys.com. “Vince Camuto is a strong, masculine scent that evokes an air of mystery—what every man needs,” shared Mr. Camuto. “The fragrance is fresh and dynamic, pairing leather with sandalwood and vetiver, giving every man an alluring confidence.” “We are honored to continue our partnership with Vince Camuto on this launch, the first fragrance for men from a trend-setting Designer whose place is firmly at the forefront of fashion and design,” affirmed Frederick E. Purches, CEO, Parlux Fragrances, LLC. “Capturing the essence of a strong-willed, confident man with a modern, sophisticated lifestyle, we’ve created a fragrance that, like the women’s scent Vince Camuto is paired with, can go from day to night, week to weekend, without a second thought.” BF The advertisement for Vince Camuto fragrance for men S EPTEMB ER 2 0 1 2 /
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HOUBIGANT HERITAGE
F
ounded in 1775, the House of Houbigant has been guided by visionary Perfumers, beginning with Jean-François Houbigant. His first small fragrance shop on Rue du Faubourg Saint-Honoré crafted fragrances that soon found favor with the French nobility at Versailles. The House of Houbigant’s reputation spread, and it became a Perfumer to the royal courts of Europe, was named personal Perfumer to Napoleon and eventually was licensed in 1838 as the Perfumer to Her Majesty, Queen Victoria of England. In 1912, the classic perfume Quelques Fleurs was developed, and its multi-floral bouquet set the bar for luxury floral compositions. The House of Houbigant has continued its tradition of luxury fragrances with the new Orangers en Fleurs. Developed by the House of Houbigant with Robertet’s Senior Perfumer, Jacques Flori, the juice is centered on the warm head notes of the orange blossom. Known as a fertility symbol since ancient times, 19th century brides across Europe, including Queen Victoria, incorporated the flowers in their wedding rituals. Orangers en Fleurs opens with head notes of orange blossom, rose absolute and Egyptian jasmine absolute. Its heart notes of tuberose, eau de brouts, ylang comores and nutmeg blend to a base of cedarwood and musk. The fragrance is presented in a flacon that is a modernized version of an original Baccarat crystal bottle specially designed for the brand in the 20th century. It is showcased in a handmade hardwood lacquered box with an engraved emblem. The House of Houbigant’s The scent is available in a Orangers en Fleurs 100 ml Perfume for $600.00 and 100 ml Eau de Parfum, $180.00. They will be joined next month by 100 ml sizes of Lotion and Crème priced at $75.00 and $135.00 respectively. There will also be a gift set of Eau de Parfum and Lotion for $180.00. The collection is now exclusively at Bergdorf Goodman and Neiman Marcus stores nationwide. The House of The great fragrance traditions of the House of Houbigant Houbigant’s are now entrusted to the Perris family. Michele Perris, who Gian Luca Perris worked with some of the most prestigious companies in the cosmetics and fragrance industry, met the last descendant of the Houbigant family in 1973. When Mr. Perris opened his first company in 1981, it was to distribute the House of Houbigant’s brands. In 2005, the Perris family acquired control of the Houbigant name for the fragrances and cosmetics market. Currently, Gian Luca Perris is the Executive Vice President of the House of Houbigant and follows his The House of Houbigant’s father Michele’s passion for fragrances. He initially joined the Elisabetta Perris family business in 1990 and has expanded it internationally. Elisabetta Perris is the Creative Director of the House of Houbigant. She entered the House of Houbigant in 2005, combining her marketing background and passion for fragrances with an artistic vision. Ms. Perris spearheads the ideation and development of Houbigant’s various lines from conception through launch. BF
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THEBEAUTYBIZ
by Karen Grant Vice President and Senior Global Industry Analyst The NPD Group
PRESTIGE BEAUTY HOLIDAY PREDICTIONS Good? Bad? Ugly? What will the Holiday season for 2012 look like? As we head into Fall, that is the question du jour. While we donâ&#x20AC;&#x2122;t have a crystal ball, we are beginning to see signs indicating what kind of holiday season we will have. Putting holiday into perspective, it is important to understand the impact the season has on the beauty market. In prestige beauty, the fourth quarter (October to December) accounts for one-third of annual sales. Depending upon the category, the weight can climb to almost half of the total year. While December is the biggest month and has grown in importance for all categories of prestige beauty, it is just a little more than 10 percent of total sales in makeup or skincare. In fragrance, however, December has grown to account for almost one-third of annual sales. The impact of December increases the importance of the fourth quarter in prestige fragrance to be 46 percent, almost half, of annual sales. To make it an even more nail biting experience, in prestige fragrance, the week prior to and the week including Christmas typically generate over 20 percent of annual salesâ&#x20AC;&#x201D;in other words, more than one out of every five dollars generated in sales for the total year is done in just two weeks. Since the recessionary year of 2009, holiday has been the bright spot for each year in beauty. For the past three years, the fourth quarter has helped to lift overall sales in total prestige beauty. In 2010, sales in fourth quarter rose a healthy +6 percent, with highest growth coming from skincare, which rose a whopping +10 percent, while makeup and fragrance emerged from their doldrums to shine with a +4 percent increase. In 2011, we saw record increases. On top of the positive trends of 2010, fourth quarter grew double-digits in total prestige beauty and across all categories. Total beauty increased +12 percent in fourth quarter 2011. Skincare continued to lead, rising +15 percent, followed by fragrance, at +13 percent and makeup at +11 percent. Do we see a similar story of positive growth for 2012? Will holiday reach new heights? Will holiday help the year of 2012 be even more positive than what we have seen so far this year? Yes and no. From what we have seen so far, fourth quarter will again be positive and skincare will be the leader in annual performance. We also expect premium-priced products and sets to still show the strongest growth, as we saw in the prior year. In skincare, comprehensive facial skincare products that improve tone and texture as well as lines and wrinkles will be winners. Other winners will be innovating facial skincare regimens. In makeup, categories that offer the most affordable options and encompass elements that appeal to the desire to play with color and to accentuate and define will lead in sales. In fragrance, the importance of new floral interpretations for women and woodyoriented scents for men will be the dominant element. While there will be much that is positive, we believe, however, that unlike the most recent years, increases in holiday 2012 will be harder to come by and less robust. We expect holiday 2012 will actually temper the overall results for the year. And while there were distinct category winners in 2011 and prior years, we may likely see a three-way race this holiday, with fragrance, makeup and skincare each vying with somewhat equal dynamism throughout the holiday season. About The NPD Group, Inc.: The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact The NPD Group, visit npd.com, or follow it on Twitter at twitter.com/npdgroup. S EPTEMB ER 2 0 1 2 /
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THEBEAUTYBIZ
As I See It
THEBEAUTYBIZ
THEBEAUTYBIZ
BRINGS BEAUTY INGENUITY TO MULTI-CHANNELS
2012
marks the 10 th anniversary of Laura Geller’s one-hour makeup shows with QVC. Laura, Founder of Laura Geller Make-Up, has expanded her business from the Laura Geller Make-Up Studio on New York City’s Upper East Side where it all began to include not only television shopping but bricksand-mortar full door distribution at ULTA, where the brand just celebrated its one-year anniversary. Known for her “baked franchise,” she is tireless in pursuing beauty product development. “I have a tagline I always use—I want to innovate, not imitate. There is a crowded marketplace of good products, so it’s difficult for a customer to make a decision. But when they find that one product that works, they don’t abandon it. I am on a constant quest to develop products that make a customer’s life easier. When I bring out a product that a woman cannot live without, she will be my core client for life.”
Laura Geller at her Make-Up Studio on New York City’s Upper East Side
Laura strives to maintain the quality she is known for in her beauty products. “It is not inexpensive to produce what we do. All of our baked products are manufactured in Italy, handmade by artisans. We are continuing to build on our baked franchise because the demand is there. Now we are innovating with cutting-edge and proprietary ingredients such as resveratrol, coffee extract, ceraphyl oil, white tea and centella asiatica. We are introducing new products for the complexion and eye this month in our new Baked ImPRESSions line, which is a new baked and pressed blended technology. Not only are these proprietary products effective, but they are so darn cute to look at. People will say, ‘I have to have them.’” In December, Laura will launch additional products in the Baked ImPRESSions line. Laura is the longest-standing color brand on QVC. She has also been on
Laura Geller celebrates her 10th year on QVC.
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orghese, Inc., a leading global cosmetic, skincare, fragrance and spa company, has joined with Primary One Brands, a leader in the high-end professional salon-branded product manufacturing and distribution industry to offer a premium line of hair care products. The Borghese collection of Italian-inspired products is formulated with the brand’s proprietary Acqua Di Vita® Complex, the main age-defying ingredient found in many of the company’s products. The mineral waters and volcanic mud in the Italian region of Tuscany are the source of this age-defying, rejuvenating ingredient. “Borghese is built on a heritage that dates back to the 14 th century when people first sought the healing waters of the Tuscan earth,” explained Georgette Mosbacher, President and CEO of Borghese, Inc. “Today, we are actively pioneering new products, which are responsive to a woman’s beauty needs and wants, while staying true to our heritage. The new hair care line allows a broader range of consumers to enjoy our innovative and meticulously-designed products.” Along with the Acqua Di Vita ® Complex, the Borghese hair care collection is formulated with a Borghese’s beauty treatments now extend from head to toe range of professional-grade botanicals found in many with its new hair care line. of Borghese’s products. The line includes Venetian Volumizing Shampoo and Conditioner, Modena Moisturizing Shampoo and Conditioner, Tuscany Hair Thickening Cream, Salermo Silking Hair Oil, Giovanni Volumizing Hair Gel, Siena Styling Spray, Siena Finishing Hair Spray, Milan Volumizing Mousse and Capri Style-In Conditioner. They range in price from $13.00 to $18.00. Modena Moisturizing Shampoo and Conditioner, Giovanni Volumizing Hair Gel and Siena Finishing Hair Spray are also available in 2-oz. travel sizes and priced from $3.99 to $4.99. The line is sold in national drugstore and retail chains such as CVS/ pharmacy, CVS.com, Duane Reade and Target. Anthony Eluck, President and COO of Primary One Brands declared, “We are excited to extend the great heritage of the Borghese brand into the hair care arena. Incorporating proprietary Borghese ingredients into premium formulations has resulted in a fantastic product line that consumers with all hair types will love.” IMC, a leading licensing and global brand management company, collaborated with Borghese, Inc. and Primary One Brands in the introduction of the Borghese hair care line. Kim Steadman, IMC’s Senior Director of Partner Development, shared “We are delighted to have brought together Borghese, an innovative company, known for its high-quality and luxurious products, and Primary One Brands to launch this unique new collection. By leveraging the Borghese brand’s incredible heritage, coupled with Primary One Brands’ expertise in the premium positioning of salon brands at mainstream retail, we plan to dramatically increase Borghese’s market share in The advertising visual for Borghese’s hair care line the premium hair care category.” BF S EPTEMB ER 2 0 1 2 /
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BEAUTY TREATMENTS FOR HAIR
THELATESTLAUNCHES
THELATESTLAUNCHES
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CELEBRATES 20 YEARS OF FRAGRANCE
he art of fragrance and design have powered multi-talented Thierry Mugler’s career. In honor of the 20th anniversary of Thierry Mugler Parfums and the iconic ANGEL, a special Limited-Edition Collection of his fragrances is being introduced. The Fragrances of Leather pays homage to the art of fine perfumery as well as the “fetish” material used by Mr. Mugler in his fashions.
ANGEL celebrates its 20th anniversary reinvented with the sensual warmth of leather mingling with its notes. The juice, a mix of gourmand notes, patchouli, iris accents and apricot facets was aged in leather tanks over a fourweek period. It enriched the fragrance with sublime and erotic accents of richly textured leather. ANGEL Fragrance of Leather by Thierry Mugler comes in a 1 oz. size for $88.00.
The reinvention of A*MEN is a combination of rich leather with the juice’s fiery scent to celebrate Thierry Mugler Parfums’ 20th anniversary. A*MEN Eau de Toilette’s formulation of patchouli, vanilla and Arabica coffee merged with patchouli was aged in leather tanks for four weeks to bring out the fragrance’s animalistic undertones. The scent comes in a 3.4 oz. size for $88.00. The Limited-Edition Fragrances of Leather will be available next month at Saks Fifth Avenue and at MuglerStoreUSA.com.
ANGEL Fragrance of Leather by Thierry Mugler
ALIEN is re-interpreted with the warmth of leather to enhance its mysterious and solar notes. ALIEN Eau de Parfum was aged in leather tanks, complementing the fragrance with macerated leather for four weeks. A note of sambac jasmine, cashmeran wood and white amber produces an amber woody floral. The amber note is magnified by a leathery effect close to suede. The juice is rounded off by gourmand dry fruit accents to give the Eau de Parfum a leathery depth. ALIEN Fragrance of Leather by Thierry Mugler comes in a 1 oz. size for $88.00.
ALIEN’s universe is expanded with new ALIEN Essence Absolute. Developed by International Flavors & Fragrances’ Perfumer Dominique Ropion, this intense amber, floral, vanilla perfume has three “revelations.” The intense floral revelation is a blend of sambac jasmine, heliotrope and iris. Its mystical revelation is a mix of cashmeran wood and myrrh. The third combination of white amber and vanilla brings a haunting, highly addictive quality to the juice. ALIEN Essence Absolute comes in a 1 oz. size for $98.00 and 2 oz., $128.00. They are joined by Body Balm for $60.00. The new fragrance is now at Nordstrom and at MuglerStoreUSA.com.
ALIEN Fragrance of Leather by Thierry Mugler S EPTEMB ER 2 0 1 2 /
A*MEN Pure Leather by Thierry Mugler
ALIEN Essence Absolue by Thierry Mugler
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REGIONALCORRESPONDENTS
A DOZEN ROSES LAUNCHES AT NEIMAN MARCUS AND BERGDORF GOODMAN Neiman Marcus customers were drawn to the captivating scents introduced by the A Dozen Roses premiere launch that took place all afternoon at the fragrance counters of the store’s Northpark location. Founder and Co-Creator Lynn Emmolo expressed her passions for fragrance, perfumery, art design and entrepreneurship. Besides being a beauty industry expert and a senior executive, she is also a consummate artist. Her artwork arose from her obsession with the rose, which she interpreted in colored inks. Ms. Emmolo’s original images have been meticulously reproduced on the front and back of classical square glass flacons. The current line-up comprises five natural rose-absolute-based fragrances, exclusively available at Neiman Marcus and Bergdorf Goodman.
“Fragrance is a whole journey of the senses captured in a bottle,” Ms. Emmolo explained. “Perfumery is art. I’ve always asked myself how do you capture the art of perfumery? As the Founder and Co-Creator of A Dozen Roses, what I do is such a unique collaboration of art and business.” Inspired by the passion only a rose could evoke, Ms. Emmolo embarked on a personal journey to encapsulate the emotion of the rose in a bottle. Her vision to make women feel beautiful with these unique fragrances eventually blossomed, resulting in the birth of her own company and a link with another beauty executive, Founder and Co-Creator Sandy Cataldo. Both women had previously founded 360 Degrees, a brand and business development company, but A Dozen Roses is the first project they have launched for themselves.
Ms. Emmolo greets a customer.
360 Degrees-A Dozen Roses’ Susan Kindred, Anna Williams and Lynn Emmolo (3rd r.) with Neiman Marcus’ Toni Bayham, Cynthia Eason and Spencer Piro
The distinctive quintet includes: Iced White, described as “icy, edgy and effervescent”; Gold Rush is “sexy, rich and wild”; Shakespeare in Love is “warm, wonderful and memorable”; Electron is “clean, fresh and fabulous.” And last but not least, Amber Queen is “smooth, sensual and magical.” Each 3.4-oz. fragrance retails for $95.00 with the exception of the newest fragrance, Amber Queen, which launched on July 15th and retails for $110.00. S EPTEMB ER 2 0 1 2 /
Susan W. Kindred, Sales Management Consultant of 360 Degrees-A Dozen Roses, is no less enthusiastic. “It’s such a great partnership to have with Neiman Marcus,” she said. “The customers and store associates are so engaging and supportive. It’s a wonderful experience to see a company grow from the ground up. I think they are truly courageous in what they’ve done, and this has been the best experience of my life professionally.” A Dozen Roses Launch and Personal Appearance event is a nationwide promotional effort. Ms. Emmolo and Ms. Cataldo will make separate appearances in at least 9 or 10 retail stores each. Neiman Marcus customers who purchase a 3.4-oz. fragrance during the launch will receive a complimentary fragrance roller balm—just right to fit nicely in a purse. BF
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by Normita Joven
SPOTLIGHT ON DALLAS BEAUTY
REGIONALCORRESPONDENTS
HOUSTON COUNTERPOINTS
SUMMER IN THE CITY How do you keep looking cool, maintain a streak-free, flawless finish and protect your complexion when the temperatures are hitting triple digits and the humidity rivals the nearest sauna? That was the challenge for Macy’s Memorial City cosmetics department. On a recent weekend, all the makeup lines offered mini-makeovers, demos in skincare techniques, as well as displays and samples of their latest skincare and trendy fashion colors. In keeping with the festive atmosphere, consultants donned straw hats, aloha shirts and summery wear to kick-start the mood, while a DJ played danceable tunes making sure that the event stayed lively.
Designed to correct, prevent and repair the skin, Perfectionist (CP +R), a wrinkle-lifting and firming serum, retails for $95.00. Idealist, priced at $90.00, evens out skin tone. Both were reportedly selling very well, as Consultants explained to customers how they would maintain a beautiful complexion.
Estée Lauder’s Dalia Contreras, Beauty Consultant, and Robin Schneider, Counter Manager, exhibit Idealist and Perfectionist.
CHANEL Beauty Consultant Rosanna Navarro helps a client choose the right makeup for summer weather.
CHANEL Beauty Consultant Rosanna Navarro said one of her bestsellers was Ultra Correction Lift Lifting Firming Day Cream with SPF 15. The cream is a preventative, corrective and lifting cream. “It will attack every sign of aging you have,” said Ms. Navarro. For hot weather, Ms. Navarro suggested switching from a cream to a lotion and using a long-wearing foundation. Vitalumière, Aqua Ultra-light Skin Perfecting Makeup offers light-to-medium coverage. For a longer-wearing makeup, use Perfection Lumière Long-Wear Flawless Makeup, which Ms. Navarro said lasts eight hours no matter what. Over at Estée Lauder, Consultants were emphasizing bright summer colors with the Tropical Brazil theme of bold and rich lip colors and nail polishes. Limited edition El Brasil Dream by Tom Pecheux, Creative Makeup Director, featured such colors as blush in “Naughty,” “Siren” and “Fearless.” Customers who purchased $60.00 or more of merchandise received a gift of a travel-size Advance Night Repair and Time Zone to treat lines and wrinkles. S EPTEMB ER 2 0 1 2 /
Makeup Artist Brenna Anderson gives a mini-makeover to a client and shows her Estée Lauder’s latest colors.
At Clinique, Consultants were teaching customers how to apply summer makeup and protect their skin against the sun at the same time. Salli King, Clinique Beauty Consultant at Macy’s, said she was promoting City Block Sheer with SPF 25, an oilfree daily face protector; Even Better Clinical, a dark spot corrector that showed 58 percent improvement in three months; and Repair Laser Focus, which corrects wrinkles (Continued on page 53) and UV damage.
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by Mary Sit
REGIONALCORRESPONDENTS
SAN FRANCISCO BEAT
CHANEL’S NEW CONCEPT BOUTIQUE AT SAN FRANCISCO SAKS FIFTH AVENUE
CHANEL recently opened its new concept Beauty Shop at Saks Fifth Avenue San Francisco in the Beauty Department on the first floor. In celebration of the opening, the official ribbon-cutting ceremony took place last month and was open to media attendees. Cheryl Fordham, Vice President & General Manager of Saks Fifth Avenue, CHANEL’s newest National Makeup Artist, Kirk Mills, and the entire San Francisco CHANEL Beauty team commemorated the event by cutting CHANEL’s elegant black satin ribbon imprinted with the company’s distinctive logo.
CHANEL’s Beauty Advisors Odette Morais and Liz Valencia team up at the new Saks San Francisco CHANEL Boutique.
CHANEL Saks Fifth Avenue Ribbon-Cutting Ceremony (R-L) : Saks Fifth Avenue Marketing Director Ryan Williams; CHANEL Make-up Artist Paris; CHANEL Beauty Advisors Odette Morais, Ryan Bustos, Liz Valencia; GM & VP Saks Fifth Avenue Cheryl Fordham; Colleen Yuh; CHANEL Regional Sales Manager Crystal Wyrick; CHANEL Retail Manager Kathy Gregoire; Alex Farnsworth and Saks Fifth Avenue’s Business Manager, Ali Bloomberg
CHANEL’s new “open” concept design offers the client an unparalleled experience with ease of navigation and a sense of being at home while they shop. The design of the boutique is decorated in classic CHANEL colors reflecting the heritage of the French House—black and white, accented by shimmering gold tones. This is a wonderful one-stop visit for everything CHANEL in this glamorous city by the Bay. San Francisco is an international, vibrant and exciting city, and the addition of a world-class CHANEL boutique in Saks Union Square is a smart move. S EPTEMB ER 2 0 1 2 /
From tweed-cushioned seats in the Sublimage consultation area—where the client can get spa-like facials—to the integration of the traditional colors synonymous with CHANEL’S history, the new Beauty Shop will emulate an inviting interior, geared to make the customer feel as though she were in her own sitting room. “Saks Fifth Avenue is pleased to welcome the new CHANEL Beauty Shop here in San Francisco. CHANEL defines elegance and sophistication and will be a great addition for our clients to experience,” stated Ms. Fordham. Mr. Mills was available for clients to meet and receive beauty trend tips and mini-makeovers. With over 21 years of experience, Kirk’s background includes working with Nordstrom and the M·A·C Pro Team, serving as their media spokesperson, as well as doing editorial work for InStyle, Vogue, Harper’s Bazaar and Interview magazines. He also spent six years in Hollywood working alongside celebrities in the entertainment, film and music industries.
Odette Morais, Saks’ San Francisco CHANEL Beauty Advisor at the newest CHANEL Boutique, declared that the “new CHANEL boutique was just spectacular, very lovely. We are able to give our clients a very luxurious experience. It’s a true celebration of the House of CHANEL. Saks customers have gravitated immediately to the CHANEL Boutique. Customers can’t help it. Once they come into the boutique, we pamper our customers. We are all very knowledgeable in CHANEL makeup and skincare,” she added. She also said that a new CHANEL Collection will be available soon called Rouge Allure, featuring a red lipstick collection—full-coverage lipsticks in beautiful tones of red. The Rouge Allure Collection will also feature a beautiful shimmer powder. The holiday season is all about “shimmer and reds.”
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by Raphaella Barkley
NAPOLEON PERDIS’ EMPIRE (continued from page 24)
Ms. Seeder and the team “want to make sure that the customer uses the products correctly. We are an education-based brand. The packaging must carry a story about the product. We also want the customer to be proud to pull our gorgeous compact from her purse.” Luxury and elegance extends from the packaging to all of the collateral for the lines. According to Jennifer Lowe, Marketing Communications Executive at Napoleon Perdis Cosmetics Inc., “our collateral pieces must have that elegant, luxurious and expensive look. From our beauty shots to our product images, they reflect Napoleon Perdis’ personality and establish him as the expert.” Education, one of the main pillars of Napoleon Perdis Cosmetics Inc., is directed by Luis Santos, Senior VicePresident of Sales & Operations. “We have our Academy, which offers different trainings—trainings within the various retailers and trainings for our own Sales Executives. The education modules we offer—whether it’s a blended rally before events or the game plans for a product launch—there are resources that give as much information as possible about the product, how to sell it and what makes it different. Today’s savvy customer wants to know about a product’s ingredients and what it does for her.” Mr. Santos, associated with the company for ten years, maintains that “the DNA is about education. Napoleon wants a woman who purchases his products to know about their ingredients and how to apply them. It’s up to me to educate the sales teams, many of whom are Makeup Artists, on how to pair their creative side with their ability to sell.” “It is very important that our team knows how to tell the story of our brand,” Mr. Santos noted. He uses the book, How to Say It: Business to Business Selling: Power Words and Strategies from the World’s Top Sales Experts by Geoffrey James in his education programs. “Our sales people must know how to talk about our DNA.” Napoleon Perdis Cosmetics Inc.’s products are sold in over 500 ULTA stores, and the retailer is opening about 100 stores per year. “Napoleon is in every door that opens. Our sales at ULTA have grown 75% last year, and we are the #1 brand in terms of growth at ULTA…When women are exposed to the quality of our products, they come back [for repeat purchases].” Along with the Napoleon Perdis Concept Stores, the Napoleon Perdis collection is sold in over 102 Dillard’s locations. “Nordstrom has created a very special environment for us in 12 of their doors including Michigan Avenue in Chicago and four locations in Texas where we are very strong as well as in Los Angeles.” In order to support the expansion of sales, Mr. Santos S EPTEMB ER 2 0 1 2 /
initiated the Mentor Program a year and a half ago. “The Harvard Business Review sells a course over the Internet which offers 44 different topics related to the cosmetics industry. I selected 12 top employees based on their skills of selling, communication, presentation and loyalty and started a year-long program. They met online once a week, and every three months these 12 people came here to our headquarters. Topics covered were dealing with a daily budget, how to counsel staff, how to listen to customers and how to listen to your own staff. The first twelve have been certified and some have become Managers.”
Ms. Lowe and Ms. Baker discuss the product mix for Nordstrom with Mr. Perdis.
“We are not only investing in staff because we want them to stay with us; we want them to grow and realize that by staying with us they can progress much faster than they would in a traditional company that has been established for over 20 years. Most importantly,” he added, “they have a piece of paper that certifies they have covered 44 topics in the program.” Sales results have already confirmed Mr. Santos’ faith in the Mentor Program. “I believe that part of our growth at ULTA is related to the fact that the graduates of this program were responsible for driving sales there.” He uses WebEx as a way to stay in touch with his 63 sales people all over the US. “They can log in to their computers and communicate with colleagues once a week. We are now using this interactive WebEx program for training on new products. I train my staff to share power by sharing information, and the WebEx helps us to do that.” “It’s important to sell but not oversell,” Mr. Santos affirmed. “When Napoleon is at the counter doing a makeover, he’s really giving himself to that customer. He listens to what she is saying and, at the same time, tries to take her to a different level. Napoleon considers that the woman is beautiful, and the makeup is there to enhance and make her feel even better and more confident.”
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The Beautymaker’s Retail And Academic Presence Grows In US Napoleon Perdis Cosmetics Inc. functions as both a brand and a retailer. “We have 75 stand-alone Concept Stores in Australia and in the US and 4,500 points of distribution between Australia/New Zealand and the US, which is a breakdown between department store distribution, salon partner distribution, high-end chain drug stores like Drug Mart and mass,” Mr. Perdis explained. “While we are now establishing our online digital and social presence, we define our distribution through bricks-and-mortar. Some of our retailers have a big presence online, and we’ll be a part of that.”
A Tour Of Napoleon Perdis’ World Napoleon Perdis Makeup Academy
The sleek, new state-of-the-art Makeup Academy is the flagship US location on Hollywood Boulevard. “I wanted to establish a position on Hollywood Boulevard, since we are a Hollywood go-to brand,” Mr. Perdis said. “It’s about understanding the glamour principle of Hollywood and bringing that into our culture here.” The Academy has two classrooms for students to learn how to be successful Makeup Artists, which includes building and maintaining a portfolio to being part of a backstage-fit team. Mobile makeup stations with vanity light mirrors offer many different layouts for classes where students with an ambition to work in cosmetic retail, in runway, multi-media and other related work are trained. There is a photo studio featuring seamless white walls, a high ceiling, natural light and polished concrete floors. The studio is available to current and past students to gain shoot experience and build their portfolios. It is also available for professional photo shoots. NYLON magazine and KTLA-TV have worked on stories with Mr. Perdis and his team in the new space.
The Napoleon Perdis Makeup Academy on Hollywood Boulevard
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Mobile makeup stations with vanity light mirrors
The Academy’s curriculum offers a broad range of experience from Personal Makeup Skills Workshops to industry-recognized certificate courses covering fashion, trend, runway, red carpet and bridal looks. Students get the broad range of skills they need to become working Makeup Artists. Classes range from 12 to 20 students during the week and are huge on the weekends. An event space at the Academy is a lounge area equipped with a 70” flat screen television and microphones for demonstrations and other presentations. A kitchenette can accommodate catered parties and special events. Retractable blackout shades can block sunlight and create a private space or remain open for street frontage visibility. A new media library features beauty and fashion publications. This resource has two computers equipped with editing software.
Mr. Perdis explains makeup techniques to students at the Napoleon Perdis Makeup Academy.
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NAPOLEON PERDIS’ EMPIRE Napoleon Perdis Concept Store
Mr. Perdis at the Napoleon Perdis Concept Store
Mr. Perdis was inspired by famed Decorator Dorothy Draper’s style for the décor in the Concept Store located next door to the Makeup Academy. White Baroque chandeliers and black and white stripe mirrored surfaces provide a glamorous setting for customers. “We use sources like Gilt City to bring in groups,” he explained, “where we can do workshops.” Mr. Perdis explains that his products are sold in over 500 ULTA stores nationwide.
ULTA Burbank
Burbank, California “We like product displayed so that it is accessible,” Mr. Perdis informed. “The gondolas make it easy for women who like to play with the products . We’ve expanded from half a gondola to six feet in this store, and more of the ULTA doors have been converted to that size space.” He prefers that his products be displayed with classic, not trendy brands. The product selection is edited on rate of sale and customer demographic. “We have step-by-step directions on the packages in both English and Spanish.” “Blended training features our Makeup and Education Executives on the floor with ULTA staff once a week. There are Paparazzi one-on-one makeovers with customers and, two or three times a year, members of our Sales and Education staff have rallies where all of the ULTA store’s staff is shown Napoleon Perdis’ newness. The ULTA people sell our products, unlike our own dedicated staff that sells at Nordstrom,” Mr. Perdis shared. S EPTEMB ER 2 0 1 2 /
“The customer is all about a quick demo and explanation after which she does her own editing,” he explained. “She’s able to come into this environment that she can edit for herself as opposed to Dillard’s and Nordstrom, which are much more about a customized experience.”
The product display for Mr. Perdis’ line ranges from color to skincare.
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The Beautymaker’s Retail And Academic Presence Grows In US Target
The top shelf, which is in eye contact with the customer, displays NP Set’s new products. There are two shelves for testers to engage the customer. Replenishment is reserved for the bottom shelf. “The challenge,” he shared, “is to keep up with replenishment, because we go through stock so quickly.” Mr. Perdis, who has Target’s only male-Makeup-Artist line, is happy about being in the retailer’s “valley, where you really think about shopping. It’s where you come to a decision point, so the ‘valley’ is really good positioning for us.” Target does special beauty events in their car parking lots where big makeup trailers are set up as a studio. “We give samples to customers, which introduce products to the customers and build awareness. It helps to grow indie, innovative brands.”
West Hollywood
Napoleon Perdis At Nordstrom
Mr. Perdis at Target
At the Beauty Destination in this Target on Santa Monica Boulevard, NP Set has a new installation which Mr. Perdis points out gives the brand more presence. “Indie brands like NP Set offer innovation for the consumer.”
Napoleon Perdis has launched his Napoleon Perdis line at Nordstrom and on Nordstrom.com. The prestigious retailer stocks both its real and virtual shelves with Napoleon Perdis’ signature range. “Both Nordstrom Founder John W. Nordstrom and I saw America as a land with boundless potential,” Mr. Perdis declared. “Nordstrom has expanded to become one of the top fashion retailers in the country and retailing my collection with them has long been a dream of mine since I came to America.” N a p o l e o n Pe r d i s offerings range from the cult favorite Auto Pilot Pre-Foundation Napoleon Skin Primer to the new, Complex Skin Renewal Serum limited-edition Love Unleashed collection, an on-trend homage to romance. The collection is bringing runway-andreal-world glamour to bricks-and-mortar locations at Nordstrom. “A bold beauty statement can take a look in a completely new direction,” Mr. Perdis noted, “and I think the Nordstrom shopper will appreciate having the latest runway-inspired shades and professional formulas at her fingertips.” Napoleon Perdis Auto Pilot Pre-Foundation Skin Primer
Mr. Perdis showcases the display at Target for his NP Set line.
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Fragrance News From Coty Prestige (continued from page 34)
wanted the structure of this fragrance to express the same idea as a floral collection he designed a few years ago. FLORABOTANICA was composed by International Flavors & Fragrances’ Perfumers Olivier Polge and Jean-Christophe Hérault. “It is an enchanting and provocative scent,” declared Mr. Ghesquière. The juice begins on a note of vetiver, amber and caladium leaf. It blends with an Experimental Rose from Turkey, carnation and mint. FLORABOTANICA is presented in a highly graphic black and white striped flacon that echoes a signature dear to Cristóbal Balenciaga and the contemporary cuts Mr. Ghesquière uses The advertisement for FLORABOTANICA stars Actress Kristen Stewart. in his designs. The oversized tube with bold lines plunges into the bottle. He said, “We created a bottle that would express the whole scientific technique, clean lines and play on mirrors like those slides you find in laboratories.” The scent comes in a 30 ml Eau de Parfum for $65.00; 50 ml, $95.00 and 100 ml, $125.00. They are joined by 200 ml sizes of Body Lotion and Shower Gel, each priced at $50.00. FLORABOTANICA is available now exclusively at Bergdorf Goodman and Neiman Marcus and next month at all specialty stores. Lovestruck Floral Rush Vera Wang’s bottle is inspired by the gown worn by Leighton Meester in the ad campaign.
LOVE STORY
In the prequel to the Lovestruck story, Floral Rush is fueled by enchantment and the possibility of love at first sight. This sparkling and captivating fragrance in the Vera Wang portfolio was developed by International Flavors & Fragrances’ Perfumer Pascal Gaurin. Lovestruck Floral Rush Vera Wang opens on a top note of sparkling champagne accord, pink pepper and apricot blossom. Its heart of pink passion flower, marigold and white freesia blends to a drydown of cashmere woods, sheer musk and white amber. The scent is presented in a translucent purple bottle which features a neon green logo. The iconic cap has been transformed into a purple bouquet and tied with a ribbon designed by Vera Wang. The bottle was designed by Wilhelm Liden in conjunction with Coty’s Creative Director Jon Dinapoli. Lovestruck Floral Rush Vera Wang comes in a 1 oz. Eau de Parfum Spray for $48.00; 1.7 oz., $68.00 and 3.4 oz., $78.00. The collection is available now at select department and specialty stores. The fragrance is promoted by an ad campaign starring Leighton Meester, star of Gossip Girl, in a couture Vera Wang floral gown. The campaign was created by Trey Laird of Laird + Partners. It Lovestruck Floral Rush Vera Wang’s ad campaign was shot by Carter Smith in New York City’s captures the possibility of love at first sight. SoHo. BF S EPTEMB ER 2 0 1 2 /
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BRINGS BEAUTY INGENUITY TO MULTI-CHANNELS (continued from page 40)
A gondola displays Laura Geller Beauty Ingenuity products at ULTA.
QVC in London for eight years and is one of the top beauty brands, and is also on air in Germany and Italy, using local or back-up on-air guests. She praises QVC’s leadership and support, adding that QVC’s Director of Beauty Merchandising, Claudia Lucas, and her Senior Buyer, Michele Tacconelli (who has been with Laura since the beginning), are always encouraging her to “stay true to myself on air and have fun on air.” Laura adds, “sometimes I worry that I get too silly but Claudia and Michele remind me that my customers watch QVC in part because I make makeup fun and accessible, and really that’s when I am at my best, when I am my authentic self.” “QVC has created awareness about my beauty products and given me the platform to educate the customer on how to use makeup but also to share my inspiration and passion for developing my products.” Laura further explains, “I can speak to how the product comes to life from idea to the finished product.” Laura believes it is important for her customers to have options on how they purchase her products. Laura’s products are available in multi-channels and can be purchased on QVC, QVC.com, laurageller.com and ULTA.com. S EPTEMB E R 2 0 1 2 /
The relationship with QVC has also benefited her expansion into bricks-and-mortar. At ULTA, where Laura Geller Make-Up is in 490 doors nationwide, customers come in who have seen Laura on QVC and can touch and feel the product. “We are also getting new customers who walk in and see the visual beauty of our products,” she noted. “Once they try my products, they enter a whole new realm of beauty with our multi-tasking, goof-proof collection and often tune into QVC for the education.” Laura shares that she is an avid reader of the social media channels and QVC’s Community. “I enjoy reading and responding to their comments and questions, and I am always getting new ideas and inspiration from their thoughts and requests. I am often astonished when they tell me that they can’t believe how real I am, because I don’t know any other way to be. After all, I am a working mom just like many of my customers, and nothing can be taken for granted.” Laura Geller Make-Up launched at ULTA in a 50-door trial in 2010. “We are not an organization that was not used to bricks-and-mortar,” Laura explained. “Our team’s partnership with ULTA’s prestige beauty team is like no other. They have shown us such love and support that we are poised for continued growth.” During the 50-door trial, ULTA’s team immediately saw the brand would be successful, and they recommended going to full distribution. Laura praises ULTA’s leadership under its President and Chief Executive Officer Chuck Rubin. “When you meet him you are struck by his approachability and down to earth nature. Of course, he is a great leader and visionary, and I’m so happy this is the bricks-and-mortar retailer to which I’ve committed our US growth strategy.” Laura’s products are displayed in the prestige area of ULTA stores on three-foot gondolas and will go to a sixfoot assortment in Spring 2013. As she does on QVC, Laura will have exclusives only available at ULTA that will bring value to the end-user. “We understand that sales and education in-store is critical. We have a strong field team, led by Jennifer Fanale, our Director of Sales and Education, that currently services ULTA’s 490 doors and is growing monthly,” Laura explained. “They are a very committed and hard-working group of people. With the combination of my field team, my training video and a great staff at ULTA, we do our very best to try and reach every door in their region to help keep them educated and informed.” The ULTA field team is apprised of Laura’s new products at the retailer’s annual General Managers Conference. “It is so important for me to meet every General 51
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BRINGS BEAUTY INGENUITY TO MULTI-CHANNELS Manager of the ULTA stores where I am distributed. It helps for the ULTA Managers to get to know me, my story and that they, like my customers, truly inspire me to keep doing what I love.” The displays for Laura Geller Make-Up reflect its New York City roots. “I am a New Yorkcentric Founder,” she declared. “I live in New York. I work in my Studio, which is a living lab. It’s where my customers come in and say to me, ‘I want more of this.’ ‘Why did you discontinue that?’ ‘Can you make a product that does this?’ Our displays in ULTA’S doors reflect that New York City dynamic. They are crisp, bold and strong; they are not crowded.” Laura believes that to eduGeller is joined by Laura Geller Beauty Ingenuity’s Johnny Ottavino at the Laura Geller Make-Up cate is important and strives to Ms. Studio in New York City. instruct on a product’s usage in all channels. “As a beauty addict and end-user, I want customers. “Our client base is all around the US and customers to understand how to use my products and to ranges from 19 to 90. We have college students using our further assist at point-of-sale.” Laura Geller Make-Up has products and three generations as clients. We get fan initiated the use of QR code technology that allows the mail and Facebook messages such as the one from a lady customer to link to instructional videos with Laura who was bringing her 1 oz. Spackle through the TSA explaining the product usage and application. She plans inspection at the airport. The TSA lady said, ‘Oh, I know about that product,’ and my client gave her the Spackle.” to use more of this technology. Laura is an advocate for giving back. She has affiliated It causes Laura “angst” that she cannot personally be there to assist customers at-counter. To that end, her the brand with several charitable organizations, most multi-channel strategy with the help of social media has notably partnering with the Joan’s Legacy Foundation in allowed Laura Geller Make-Up to be available 24 hours conjunction with her innovative Brow Marker, contributa day. “If a customer sees a product in ULTA, they can ing over $400,000 to the cause. She also supports Costhen go viral on such sites as Facebook or QVC, describe metic Executive Women’s Cancer and Careers organizathe product they saw at ULTA and ask about reviews. tion by donating $1 from every i-Care Eyeliner to their Cancer and Careers initiative. To date, Laura Geller People buy on the strength of those reviews.” That support is in addition to what she believes is most Make-Up, Inc. has contributed approximately $250,000 critical—good staff members in-store. “We have trained to Cancer and Careers. As Laura contemplated on where her business is today them well with such tools as my videos.” The brand has stepped up its presence on Facebook and Twitter. Special and its positioning for growth, she admitted, “I have to events are held at the Laura Geller Make-Up Studio in tell you, this kid from Rockland County, I never would New York City that are streamed all over the US. “Even have thought [I would have achieved these successes]. In the customer who lives in Arkansas can be exposed to the end what drives me is the belief that beauty is EVERY woman’s birthright, and I want to make it easy, accessible these events.” BF Laura credits her innovations to the inspiration of her and fun.” S EPTEMB ER 2 0 1 2 /
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HOUSTON COUNTERPOINTS (continued from page 44)
The Clinique experts (L-R): Beauty Consultants Dominique Burkes, Salli King, Tawana Thiery (Counter Manager), Kelly Courville and Tammy Norton
Lancôme Beauty Advisors were giving customers minimakeovers. One customer was learning how to create a glam look with a smoky, Hollywood eye. Makeup Artist Patti Fontanot said she’s telling her clients, “Less is more. And oil-free makeup tends to hold up better in the heat.” Lancôme was promoting two super serums: Génifique, a youth-activating concentrate, and Vi s i o n n a i r e , a n advanced skin corrector. Designed to be used together, the two products will give a smoother look—less wrinkles, even tone and minimized pores— in seven days. At Christian Dior, Star Harris, Counter Manager, was promoting the new fall colors, “Golden Beauty Advisors Sandra Abad and Sherry Sutton describe the benefits of Lancôme’s J u n g l e ,” D i o r ’s super serums, Génifique and Visionnaire. autumn palette. “This fall, the colors will be brown, gold and shimmer,” she said. Elizabeth Arden was giving away a gold python bag, filled with Ceramide Premiere Activation Cream, Ceramide Premiere Regeneration Eye Cream, Eight Hour Cream Skin Protectant, Ceramide Ultra Lipstick in Brick and Bronzing Powder Duo Compact in Bronze Beauty— a fabulous gift with any purchase of $29.50. In fragrances, Jessica Simpson’s Vintage Bloom was S EPTEMB ER 2 0 1 2 /
flying off the shelves. After hitting the market for only three weeks, the first shipment at Macy’s was sold out, said Yuri Reyna, Parlux Vendor at Macy’s. “This has been a really hot seller,” exclaimed Ms. Reyna. Then there was a beautiful hobostyle handbag with two side zippers that expand its capacity that was given away to any customer who purchased a large b o t t l e o f Vi n t a g e Elizabeth Arden’s Counter Manager Arcinia Burley shows off the beautiful Bloom for $65.00. gift with purchase. Another popular fragrance was the fresh Dolce & Gabanna’s Light Blue Dreaming in Portofino, a limited-edition meant to evoke the feeling of summer with sweet litchi and ambrette seed mixed with floral tones of iris and osmanthus. “It’s a very clean fragrance suited for the hot, humid weather we have here in Houston,” said Dianna Felts, Fragrance Consultant.
Macy’s Dianna Felts, Fragrance Consultant, displays Light Blue Dreaming in Portofino, a fresh, sexy scent in a limited-edition.
A walk through the cosmetics department on this special weekend of makeovers and hot promotions kept customers informed about the latest products and techniques to keep their cool in a sizzling city summer. BF
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SAN FRANCISCO BEAT (continued from page 45)
The actual boutique is much bigger than the photographs show, and it is a very exciting feature in the store. As you go up the escalator, you can gaze down at the CHANEL logo and into the boutique.
CHANEL’s Beauty Advisor Ryan Bustos applies makeup to a CHANEL client, Erin Shishido.
Ali Bloomberg, Saks San Francisco’s CHANEL Business Manager, said that Saks customers are “excited and love the new boutique; it is like walking into the House of CHANEL—there is a lot of space and a fragrance bar. We have a whole seating area for skincare; it is a whole new experience for the customers. This is the first and newest layout for CHANEL, and the customers just love it. We are the experts in the industry, and we can help anyone with skincare, makeup and fragrance.”
edgeable. The associates all had exuded a warm attitude. They all displayed a great l ove f o r C H A N E L products and treated their customers to a luxurious experience. Fragrance Specialist Shaun Gillies of Bond No. 9 was also in-store, showing off Sag Harbor, their latest release to the delight of the customBond No. 9’s Fragrance Specialist Shaun ers. Saks San FrancisGillies co has an excellent line of fragrances that serves a very sophisticated market. In other Saks San Francisco news, a special trunk show features a full line of products from the English perfume house Penhaligon’s. The company is one of the few true old-style perfume houses in the world that only uses fine and rare ingredients in their fragrances. Ted Saluto, Fragrance, Training and Event Specialist of WYNN Las Vegas, who presented the trunk show, explained that “Penhaligon’s was once a major force in the Saks Fifth Avenue fragrance business. We are currently doing trunk show presentations at selected Saks locations throughout the US—the most recent showing at the Union Square location to rave reviews. We are looking forward to continuing trunk shows at Saks on the West Coast and throughout the country. Penhaligon’s full line of products is currently available at The Wynn in Las Vegas and Saks Fifth Avenue in New York City. Penhaligon’s looks forward to reestablishing its place in Saks Fifth Avenue’s fragrance family.”
CHANEL’s new boutique design includes the exclusive Sublimage area where customers can receive a spa-like facial.
The new boutique is all about CHANEL—from the tweed-backed cushions, a dedicated area just for facials, to the rows and rows of beauty products featuring stateof-the-art CHANEL skincare, the exclusive Sublimage area, from a full makeup section to the fabulous perfume bar featuring CHANEL perfumes. The only thing sadly missing were the iconic Les Exclusifs de CHANEL. However, they are available at the CHANEL Boutique on Maiden Lane. The CHANEL team is worldly and knowlS EPTEMB ER 2 0 1 2 /
Ted Saluto, Penhaligon’s Fragrance Specialist, stands in front of the product display at Saks.
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CEW
TOM FORD’S CULTURE OF BEAUTY
BEAUTY INSIDER’S CHOICE AWARDS AIR ON
(continued from page 31)
Enchanted and Emerald Lust Tom Ford Ultra feature a newly-developed, Shine Lip Gloss gel-powder formula that may and Lip Color be applied dry for a sleek produce dramatic looks to lips. look or wet for a bold effect. The formulation’s technology wraps concentrated pigments into a crystalline laminate for a color-true, highly-polished, multi-dimensional look. The Eye Color Quads deliver a “star” finish with 20% bigger pearls and a metallic infusion. They are each priced at $75.00. A limited-edition shade of Tom Ford Plum Absolute for Eyes can trace a flash of ruby-wine on the lash line or sweep over the entire lid. It is priced at $35.00. A limitededition shade of Tom Ford Eye Defining Pencil in Exotic Teal produces an intensely dramatic Kohl effect with a fluid application. The pencil is available at $35.00. Dual-tasking Tom Ford Lip and Cheek Stain in Tainted Love gives lips a just-kissed effect. It works as well as a dewy alternative to powder blush on cheeks. Açai oil and cherry extract create a cushioned sensation. The product is priced at $48.00. A bold and glamorous mouth is created with Tom Ford Ultra Shine Lip Gloss in Naiveté. This color-saturated gloss is priced at $45.00. It is joined by Tom Ford Lip Color in Aphrodisiac that delivers a luminous, high polish. It is $48.00. Cheeks are brushed with Tom Ford Cheek Color in Narcissist. The blush, featuring spherical pearls and rich emollients, is priced at $55.00. Tom Ford Cheek color Tom Ford Nail Lacquer in in Narcissist is a shade either Minx or Dominatrix of near-shocking pink. delivers a bendable coating on nails. This high-performance formulation is $30.00. The Tom Ford Beauty limited-edition color collection for fall includes three existing products—Lip Color in Casablanca, Cheek Color in Wicked and Ultra Shine Lip Gloss in Web Violet. The fall color collection is available now at Bergdorf Goodman, select Neiman Marcus stores, Saks Fifth Avenue and Tom Ford Boutiques. BF S EPTEMB ER 2 0 1 2 /
QVC
(continued from page 33)
Estée Lauder’s Blair Patterson
Ms. Bennett with Fresh’s Lev Glazman
“Knowing that our customers seek newness and innovation in their beauty products, we were pleased to present some of the CEW Insiders’ Choice Beauty Award winners in this special broadcast,” declared Claudia Lucas, QVC’s Director of Beauty Merchandising. “Having Carlotta Jacobson as a guest helps our viewers understand that products with this prestigious distinction are the best in the industry. Our relationship with CEW reinforces QVC as a highly respectable beauty retailer.”
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Sellouts on the July 23 broadcast included: • StriVectin-TL Face, Neck, and Body Trio, QVC Item #A229602 • Smashbox Photo Finish Hydrating Foundation Primer, QVC Item #A217668 • Kate Somerville 24-Hour Pimple Punisher, QVC Item #A325242 BF / B E A U T Y FA S H I O N
THEBEAUTYBIZ
CounterIntelligence (continued from page 36)
OBITUARY
Lewis Deaton Lewis (Wes) Deaton passed away on July 26 after a valiant, two-and-a-half-year battle with pancreatic cancer. He is survived by his husband, Jon Robert Guttman; their children—Jeffrey Guttman and his wife, Ellyn, and Amy Guttman Sutter and her husband, Keith; grandchildren Zoey and Maddox; mother-in-law Irene Guttman; and many in-laws, cousins and friends. He was preceded in death by his younger brother, father and mother. Born on August 18, 1952, Mr. Deaton graduated from Davidson College with a degree in music (with an organ concentration) in 1974. He went on to study at the Peabody Conservatory, earning a master’s degree in music in 1976. After moving to New York the following fall, he performed in numerous recital halls and churches across the country. At the same time, Mr. Deaton pursued an advertising career in which he was responsibile for accounts including Polo Ralph Lauren, Paloma Picasso, Giorgio Armani fragrances, Lancôme and L’Oréal skincare. In lieu of flowers, Mr. Deaton’s family requests that he be honored by a donation to the charity of your choice, to the Music Scholarship Fund at Davidson College, or to the Music Program at Cornelius Presbyterian Church.
Drying stations at the essie Flagship at Samuel Shriqui are equipped with Apple iPads so clients can check email, shop online or simply peruse the Web while waiting for their nails to dry.
Colorful love seats were custom-dyed to match shades from the vast collection of colors by essie.
Mr. Shriqui with Maria Cerminara, Vice President of Marketing, essieMizani-L’Oréal Technique, Samuel Shriqui Salon’s Lead Manicurist Josephine Allen and Architect Peter Millard at the opening of the salon
for over 20 years. Of all the unique elements of the salon, perhaps most notable is that salon clients often find themselves sitting next to Ms. Weingarten, who gets weekly manicures at her eponymous Flagship, which she regards as the ultimate “girls club.” Shu Uemura and Kérastase provide all of the products for the hair salon, making Samuel Shriqui a 100% L’Oréal Professional salon. BF
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