Beauty Fashion Sept 2010

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BEAUTY FASHION www.beautyfashion.com

SEPTEMBER 2010


Hilary is wearing Pure Color EyeShadow Palette in 01 Blue Dahlia, Gloss in 59 Twilight Petal and Nail Lacquer in 0L Blue Dahlia. © 2010 Estée Lauder Inc.


BY TOM PECHEUX, CREATIVE MAKEUP DIRECTOR ESTテ右 LAUDER

A new collection inspired by visionary style for eyes, lips and nails. esteelauder.com


SEPTEMBER 2010 • VOLUME 94 • NUMBER 9

BEAUTY FASHION

®

BEAUTY FASHION www.beautyfashion.com

On the cover:

SEPTEMBER 2010

®

Calvin Klein Beauty evokes the ultimate power of femininity and sophistication, while capturing the spirit of a woman who is beautiful from the inside out, with an aura that radiates. www.calvinkleinfragrances.com

ATCOUNTER 36

As I See It -Lauren Anderson

22

THEBEAUTYBIZ 14

Industry Ear

22

Nicholas Munafo And Barbara Luisi Divulge Sales Strategies For Brands At Beauté Prestige International

26

Christine Johnston Takes Cosmetics & Fragrances Center Stage

29

Making Sales Avon And mark. Representatives Share Their Sales Tips For Success

32

QVC Welcomes CEW’s Insider’s Choice Beauty Awards Winners

38

La Prairie Supports New Education DVD On Breast Cancer

39

Harald Vogt Obituary

39

Boardroom Bulletins

39

People & Promotions

26

28

© 2010 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.


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SEPTEMBER 2010 • VOLUME 94 • NUMBER 9

BEAUTY FASHION

®

REGIONALCORRESPONDENTS 40

Sitting Pretty In The Tar Heel Triangle -Bridgette A. Lacy

41

San Francisco Beat -Raphaella Barkley

43

Atlanta Peach -Toni M. Lublin

18

THEPARTYSCENE 18

On The Avenue

28

Brazilian Bash

THELATESTLAUNCHES 24

Scent Messages

27

Holiday Gift Sets Part I

30

Makeup Kit Of Fall Color

34

In The Zone The Beautymakers Zero In On Skin’s Needs

37

32

Multiple Personalities A Plethora Of New Fragrances For The Male Customer

EVERYMONTH 6

Editorial

64

CIBS Calendar

Correction: In the August issue’s “On The Avenue,” Mane’s Perfumer Ralf Schwieger’s name was misspelled.

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: :: -($13$8/*$8/7,(5 &20


EDiTORiAL

SERVICE-CENTRIC Lackluster sales at-counter, in what is already a shrunken department and specialty store base, are very much a concern in Beauty Fashion this month as we look at the various aspects of customer service. In our “As I See It” feature by Lauren Anderson, the issue of Sales Associates’ behavior is addressed. Ms. Anderson states, “There are many Sales Associates that are great at providing product knowledge, selling and giving good customer service… As I shop, I just don’t see this often enough.” Read her observations and those of her knowledgeable colleagues on how to establish the Sales Associate position as “being a true profession, a job to be sought after, proud of and not just an interim step on the way to something better.” Customer service is the centerpiece of “Making Sales” as Avon and mark. Representatives reveal their sales tips for success. Even in a challenging economy, they have been able to drive their businesses successfully through a combination of perseverance and clever sales strategies. In another channel of distribution, Beauty Fashion visited the QVC campus when some of the Cosmetic Executive Women’s 2010 Beauty Award-winning products were presented by their vendors. In this issue, we showcase these winning vendors and their products on-set at QVC. In an interview with Beauté Prestige International USA’s President Nicholas Munafo and new Vice President of Sales Barbara Luisi, they discuss their initiatives and programs for their multiple luxury brands and how they are helping the sales team better serve both their retail partners and, ultimately, the customer. Stage Stores’ Christine Johnston, in her new role as Senior Vice President/General Merchandise Manager at Stage Stores, Inc., shares with Beauty Fashion her insights on her current position and her plans for the future. Ms. Johnston keeps the customer clearly in her sights with the ultimate goal of bringing them the goods that they want as well as personalized service. I wish you a glorious and prosperous fall season.

Adelaide P. Farah Group Editorial Director

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CominGUP BER O T C O

• Holiday Gift Sets Part II • CEW’s “A Conversation with P&G’s Ed Shirley, Vice Chair, Global Beauty and Grooming” • As I See It by Wendy Liebmann • DreamBall 2010 honoring Nordstrom’s Pete Nordstrom and P&G’s Vice Chair, Global Beauty and Grooming’s Ed Shirley • FIT’s Master’s Degree Program’s 10th anniversary celebration • “The Art Of Listening” by Janette Lutz • WFFC Honors Beauty Avenue’s Benedicte Bron, Associate Vice President • “Shop Pink” for Breast Cancer Awareness Month Every Month • Industry Ear • CounterIntelligence • CounterCulture • Makeup Artist of the Month • Fragrance Bar Managers of the Month • Counter Managers of the Month • Where Are They Now? • US regional news at-counter • Reports on the markets abroad

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BEAUTY FASHION

PUBLISHER AND EDITOR

John G. Ledes

212-840-8800 ext. 241

jledes@beautyfashion.com

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gledes@cosmeticworld.com

ext. 225

afarah@beautyfashion.com

ext. 245

ddavis@beautyfashion.com

ext. 224

ladams@beautyfashion.com

ext. 248

hbiegel@cosmeticworld.com

ext. 252

jdrucker@cosmeticworld.com

PRESIDENT AND CEO

George Ledes GROUP EDITORIAL DIRECTOR

Adelaide P. Farah ADVERTISING DIRECTOR

Debra Davis ASSISTANT EDITOR

Lindsey E. Adams DIRECTORY EDITOR

Howard Biegel

CREATIVE DIRECTOR & GRAPHIC DESIGNER

Jennifer Drucker PHOTOGRAPHER

Eric Michelson

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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Australia Andrea Ferrari Fax: 011-331-45885386 andrea@esprit-magazine.com.au

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Los Angeles To La Jolla, CA Sharon Esche Irving tel.: (760) 414-3370 sharon@beauty-pr.com

Ontario, Canada Charmaine Gooden tel.: (416) 785-3068 gooden@rogers.com

St. Louis, MO Clare Adrian tel.: (573) 449-7009 clare@claritivity.com

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Columbia, SC Shelley Hill Young tel.: (803) 312-1322 fax: (803) 771-8430 shelley.hill.young@gmail.com

South Florida Brigitte Grosjean tel.: (305) 695-8667 brigitteny@aol.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Boston, MA Lena Watts tel.: (617) 504-9525 lenawatts@hotmail.com

Dallas/Fort Worth, TX Normita Joven tel.: (469) 569-1117 ethnictalent@hotmail.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

Washington, DC Emily Kirkpatrick eskirkpatrick@gmail.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

San Francisco Raphaella Barkley tel.: (775) 849-7724 RaphaellaBrescia@msn.com


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THEBEAUTYBIZ

INDUSTRYear

The Fashion The Fragrance Group InterRoberto Cavalli The Fragrance FounFoundation will host an online national’s Group and Coty Inc. dation will honor Thia Certification Program for Fragrance Sales Night of Stars have signed a license Breen, President, Specialists. The program will be offered 2010 The agreement for the creation, North America, from October 1st - November 1st and again Globalists will be development and distribution of The Estée Lauder st nd “Roberto Cavalli” and “Just Cavalli” Companies at this from April 1 - May 2 , 2011. It will promote hosted by Simon the enhancement of sales specialists’ Doonan on Octofragrances. The new agreement year’s 11th Circle authority, confidence, customer experiber 28th at Cipriani with Coty will start in July 2011 of Champions ences and in turn, increase fragrance Wall Street. This black and the first launch is dinner on October 5th sales. tie affair will feature a expected for spring at the St. Regis Hotel. dinner followed by the 2012. Christian Dior award ceremony, which will Parfums is pleased to Ernest include honoring such announce that Oscar-nomiBorgnine, husband of Tova luminaries as Evelyn nated and Golden Globe-winBorgnine, QVC’s on camera Lauder, Pierre Carning Actress Natalie Portman will spokesperson for Tova din and Nicolas soon become the new face of Dior. Corporation, will be honored This collaboration marks the first time Ghesquière. with the esteemed 2010 the renowned Actress has collaborated Screen Actors Guild Life The with a perfume and cosmetics brand. Achievement Award which Fragrance With her fresh and radiant beauty, will premiere live on Foundation will she is a true icon of elegance and January 30, 2011. participate in this modernity. On screen, Ms. Portman year’s Fashion’s has starred in over 25 films including Luxe Night Out on Friday, Beautiful Girls, Anywhere But Pack Monaco will take September 10th by Here, Cold Mountain, Garden place from October continuing the “One State, V for Vendetta, The Other Natalie Portman 20-22nd at the Grimaldi Drop Changes Everything” Boleyn Girl, the pre-trilogy Star Forum in Monaco and will feature campaign theme and sponsorWars and most recently, Jones Apparel the “Luxe Pack Innovation Forum,” ing flower stands located Brothers. Group, Inc. unveiling the exhibitors’ near key retailers in midtown announced that it has innovative solutions, giving Manhattan. The stands will offer flowers entered into an exclusive license a global view of the to pedestrians and encourage visits to agreement with Inter Parfums USA, latest packaging corresponding fragrances at nearby LLC, for the creation, production, developments. retailers. The marketing and global distribuL’Oréal Women in Michelle tion of fragrances under the USA was Flavor and Fragrance Williams Group LLC will extend Nine West brand. honored with the Commerce will honor the company’s expertise in the beauty Above and Beyond Benedicte Bron for the 28th and cosmetic arena with the addition of a Award from the Employer Annual WFFC Open Dinner on new sales and marketing agency. The agency Support of the Guard and Reserve. September 23rd in West Paterson, will provide their clients with expertise in L’Oréal USA was nominated for this NJ. Ms. Bron is the Associate Vice successful brand launches, building brand prestigious award by Rodney Wong, President, Creative Fragrance for identities, strategic business expansion, Senior Systems Analyst [at L’Oréal Beauty Avenues and will be recogfinancial sales plans, product USA], who served a year with the New nized for her work in directing the development, product training Jersey National Guard in support of creative execution of the recent and public relations. Operation Iraqi Freedom. Since successes in Bath & Body The 2003, Works’ fragrance Procter & L’Oréal USA has awarded $1 million portfolio. Gamble Company announced plans to use through its For Women in Science program, renewable, sustainable, sugarcane-derived enabling women scientists to continue their plastic on selected packaging on its Pantene Pro-V®, groundbreaking research in the material COVERGIRL® and Max Factor® brands. P&G will source the and life sciences. This year’s scientists are sugarcane-derived plastic from Braskem SA, which manufactures the aiming to unlock the mysteries of material using ethanol made from sustainably-grown Brazilian Alzheimer’s and HIV/AIDS for sugarcane. The pilot will be rolled out globally over the next advanced treatment 2 years, with the first products expected to be on options. shelf in 2011. SEPTEMBER 2010 /

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INDUSTRYear

MIN’S MONTHLY BOXSCORES

DOUGLAS USA TOP TEN FOR JULY 2010 FT Shiseido Co., Ltd. launches a new line of skincare products Women’s Fragrances Men’s Fragrances under the name of SENKA, as the first phase of a Dolce & Gabbana Light Blue, Acqua di Gio Pour Homme, strategic brand development that acknowledges Dolce & Gabbana Giorgio Armani Parfums Japan’s rapidly growing middleAllure Homme Sport, CHANEL CHANCE, CHANEL income market. Products L’Oréal Paris is Polo Blue, Ralph Lauren Fragrances will expand to other Clinique Happy, Clinique partnering with YouAsian countries from L’Eau d’Issey Pour Homme, Tube to sponsor the launch Michael Kors Very Hollywood, 2011 onwards. Issey Miyake of an online beauty resource Michael Kors Gucci by Gucci Pour Homme, called Destination Beauty. Infusion d’Iris, Prada P&G Prestige Products Multiple “how-to” videos Perfumania L’Eau d’Issey, Issey Miyake will be uploaded every Dolce & Gabbana The One, Holdings, Inc. week to cover a range of Dolce & Gabbana Daisy Marc Jacobs, announced that Perfutechniques. Coty Prestige Armani Code, mania’s total net sales of Giorgio Armani Parfums $16.8 million for the 4 week Estée Lauder pleasures, The fiscal month of July 2010 which ended Estée Lauder Platinum Égoïste, CHANEL August July 31, 2010 versus $18.2 million for the Juicy Couture, L’Homme Yves Saint Laurent, 2010 4 week fiscal month of July 2009 which Liz Claiborne Brands YSL Beaute Marie ended August 1, 2009. For the second Claire has its Flora by Gucci, Bvlgari Aqva Marine Pour Homme, quarter of 2010, total net sales were first peel-off P&G Prestige Products Bvlgari $56.5 million versus $57.5 million “cling” ad last year. On a year-to-date basis, for Avon total net sales were $108.4 followed by September with Garnier Fructis. Ads, which are million in the current year beauty guides, can be attached to mirrors or dressers. compared with $104.1 Steve Cohn Editor-In-Chief million last year. Media Industry Newsletter Source: Media Industry Newsletter <<>> 2010 Title AUG 2010 AUG 2009

Allure Cosmopolitan Elle Glamour Harper’s Bazaar InStyle Lucky Marie Claire Vogue W

91.46 137.36 141.20 96.25 102.59 162.14 79.60 85.11 136.90 51.97

99.18 120.03 130.00 78.15 77.83 112.13 74.39 82.96 92.79 64.91

Just the numbers...

The Estée Lauder Companies, Inc. reported financial results for the fiscal year ended June 30, 2010 having net sales of $7.80 billion, a 6% increase compared with $7.32 billion reported in the prior fiscal year. The Company reported net earnings for the year of $478.3 million, compared with $218.4 million last year. International Flavors & Fragrances Inc. (IFF) announced that its Board of Directors authorized an increase in the company’s quarterly cash dividend, raising it 8% from $0.25 to $0.27. This marks the fifth increase in six years that the Board has raised the dividend. IFF reports a second quarter 2010 revenue of $666 million, 17% higher than the prior year quarter.

% of Diff.

-7.78 14.44 8.62 23.16 31.81 44.60 7.00 2.59 47.54 -19.94

YTD 2010

678.94 949.07 1,173.61 885.44 855.74 1,388.74 649.11 738.53 1,187.96 496.80

668.84 851.67 1,099.48 857.00 754.53 1,257.17 639.77 626.27 1,048.96 578.87

% of Diff.

1.51 11.44 6.74 3.32 13.41 10.47 1.46 17.93 13.25 -14.18

The Procter & Gamble Company net sales grew 5% to $18.9 billion for the fourth quarter and 3% to $78.9 billion for fiscal 2010. Givaudan announced its group sales for the first six months of the year as 10.5% above the previous year, totaling CHF 2,199 million.

Parlux Fragrances announced its results for the quarter ended June 30, 2010 as $24.1 million compared to $23.6 million for the prior year quarter, an increase of 2%.

BF

Got any news for the Ear? Email us at afarah@beautyfashion.com SEPTEMBER 2010 /

YTD 2009

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THEPARTYSCENE

30th Anniversary Gala

magazine’s Editor-in-Chief Lesley Jane Seymour, Glamour’s Beauty Director Felicia Milewicz, former Vogue Beauty Editor Andrea Robinson, DressZing’s Founder Suzanne Sommers and Milady’s Editor Joel Gerson PhD.

Leonard A. Lauder Awards

Repêchage’s David, Lydia and Shiri Sarfati with Shiri’s husband Lawrence Markovitz of Highline Digital Media

The Estée Lauder Companies’ William Lauder, Stephanie So, Sara Kershberg and Leonard Lauder

The Estée Lauder Companies’ Bob Hayes, Ms. Kershberg, Scott Anderson and Deborah Krulewitch

More Magazine’s Lesley Jane Seymour, Glamour’s Felicia Milewicz, Lydia Sarfati, Andrea Robinson and DressZing’s Suzanne Sommers

On August 2-3, Repêchage held its 12 th International Congress. The meeting’s theme was “Forecasting A Beautiful Future” and included presentations by Repêchage’s Founder and CEO Lydia Sarfati and Vice President of Sales and Marketing Shiri Sarfati, San Francisco Institute of Esthetics and CosMilady’s Joel Gerson, PhD with metology’s Founder Deedee Lydia Sarfati Crosette, Dr. Randall S. Feingold, Allure Africa Ltd.’s Founder and CEO Dzigbordi K. Dosoo, Eurisko’s President Dr. Leon Alexander and Les Nouvelles Esthétiques & Spa Magazine’s Denise R. Fuller. On the first evening of the Congress, Repêchage celebrated its 30th anniversary with an event at Manhattan’s Tribeca Rooftop. Lydia Sarfati thanked her husband David for his support as they built their company. “My husband has always believed in my dreams,” she declared. Special guests from the media reminisced about their long association with Lydia Sarfati. They included More SEPTEMBER 2010 /

The first annual Leonard A. Lauder Volunteer of the Year Awards were presented recently to two employees of The Estée Lauder Companies who have demonstrated outstanding service to their community. The 2010 Volunteer of the Year Award winners are Sara Kershberg, Administrative Assistant for Retail Store Development for her work with the Alzheimer’s Association, New York City Chapter and Stephanie So, Director of Strategy and New Business Development for the creation of and her work for the South Bronx United Soccer Club. Both award winners received $2,500 to be donated to their non-profit partner of choice. “Leonard Lauder has demonstrated the importance of giving back and supporting local communities, the arts and many philanthropic causes throughout his life,” stated William Lauder, Executive Chairman of The Estée Lauder Companies. “In this tradition, we are very proud 18

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THEPARTYSCENE

on the avenue


Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.

www.givaudan.com


on the avenue to honor a few of our many employees who go above and beyond every day to give back in exemplary ways.” L e o n a r d L a u d e r, Chairman Emeritus of The Estée Lauder Companies affirmed, “Sara Kershberg and StephaThe Estée Lauder Companies Daria Myers and Ms. So (r.) with Andrew So nie So are inspirations to us all, and I am thrilled to honor each of them with the First Annual Leonard A. Lauder Volunteer of the Year Award. Giving back to our communities is an integral part of The Estée Lauder Companies’ heritage.”

On July 14, Saks Fifth Avenue hosted its “Brushes With Greatness” event in the evening for customers where vendors showcased their products and planned special activities at-counter. Some of the vendors participating were Estée Lauder, CHANEL, Tom Ford Beauty, Laura Mercier, Clé de Peau and an appearance by La Prairie’s Colour Ambassador Raychel Wade at the vendor’s installation.

Watermill Center Benet

Dress For Success Clairol’s Nice ‘n Easy initiated a “Mirror Moments” campaign to benefit Dress for Success Worldwide. Recently, Nice ‘n Easy Spokeswoman Angela Kinsey of NBC’s The Office engaged women in New York City’s Grand Central Station in “Mirror Moments” as they checked themselves out in an interactive mirror. Ms. Kinsey provided the women with quick tips on making every “mirror moment” a good one. NBC’s Angela Kinsey at These candid moments were Grand Central Station stands captured and compiled in a by the interactive mirror to give women Nice ‘n Easy tips short video. Every time a confrom Clairol. sumer visits the Clairol Web site and shares the “Mirror Moments” video with friends, $1.00 will be donated to Dress for Success Worldwide. Clairol product will also be donated to help women look their best.

Brushing Up At Saks

Customers mingle at Saks Fifth Avenue’s “Brushes With Greatness” event. SEPTEMBER 2010 /

IFF’s Luc Dong and his wife Kelly Nguyen at the Watermill Summer Benefit

International Flavors & Fragrances (IFF) created a one-of-a-kind fragrance with 100 bottles to be auctioned off at the 17th Annual Watermill Summer Benefit held on July 24 in Watermill, Long Island. IFF’s Senior Perfumer Loc Dong developed a scent to commemorate the evening inspired by the unique ambience of the Watermill Center. The bottles were designed by Robert Wilson and the Watermill Center’s resident Artists.

Hello Green Tomorrow

Ladies Home Journal’s Julie Pinkwater and Sally Lee (2nd r.) with Avon’s Andrea Jung and Todd Arbogast

The Avon Hello Green Tomorrow c a m p a i g n wa s celebrated recently at Manhattan’s Park Avenue Summer. At The Nature Conservancy’s Michelle Lapinski t h e l u n ch e o n , and Sheri Turnbow with Avon’s Susan Heaney Avon’s Chairman and CEO Andrea Jung was presented with the Ladies Home Journal “Do Good” award by the magazine’s Publisher Julie Pinkwater in recognition of the campaign’s efforts to empower an environmental movement to help restore the Atlantic Rainforest. BF

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THEBEAUTYBIZ

Divulge Sales Strategies For Brands At

Beauté Prestige International (BPI) USA recently named Barbara Luisi as Vice President of Sales. Beauty Fashion sat down with Ms. Luisi and BPI USA’s President Nicholas Munafo to discuss her new role with the company. BEAUTY FASHION: Why is Barbara a good fit for BPI USA? NICHOLAS MUNAFO: Having worked with Barbara for many years, I realized that she possesses a special talent in her ability to drive sales while building and maintaining brand image. That’s a really unique skill, especially in a strong sales person. BF: Have you any plans to change the structure of the Sales Department and if so, what new initiatives would you undertake? NM: We are constantly challenging how we run our sales team to better service our retail partners and, ultimately, the end consumer. But right now, bringing in Barbara is the only change we have planned. BF: It is particularly challenging to have so many different luxury brands, each with its own very unique personality and marketing approach. As President, how do you enable your sales team to create the right program for each brand? BPI’s Nicholas Munafo and Barbara Luisi NM: Training is imperative in this aspect. While many of our competitors have walked away from training, we maintain a dedicated Training Department. Each of our brands has a unique story, and with the proper training, our sales team is in a better position to really know and understand each of the brands and make the appropriate choices. BF: In your new role as Vice President of Sales for BPI, what will be your initial efforts as you work with its luxury fragrance brands? BARBARA LUISI: We want to make sure we are prepared to execute our programs for the fourth quarter and the fall season. We recently took on Annick Goutal, which is a beautiful fit for our portfolio. We just finished training the field on that brand, so getting Annick Goutal up and running for the fall season is a top priority. BF: Did you do anything for Annick Goutal in addition to or different from what you usually do in training for the other luxury brands in your portfolio? SEPTEMBER 2010 /

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THEBEAUTYBIZ

NICHOLAS MUNAFO And BARBARA LUISI


BL: We trained the entire sales force on the core and the heritage of Annick Goutal and how to get the brand back on solid footing NM: Annick Goutal has been through so much turmoil in the last 18 months. Yet, despite that, we haven’t lost the love of the retailers or the love of the consumers. Annick Goutal was the original lifestyle brand, launched almost 30 years ago. Many competitors have come in and tried to step into that segment of the category, but this is the only one that is a fine French lifestyle brand, and we really expect big things from it going forward. Since this is our first foray into lifestyle brands, we are taking a different approach to the multi-faceted fragrances and wide variety of products it offers. BF: In the current retail environment, which is saturated with fragrance launches, how do you plan to create a point of different for your brands? BL: Actually, the beauty of the BPI portfolio is that it doesn’t necessarily rely on new launches. Our core business is really the focus of what we do every day. We have brands that are 10 or 15 years old that still range in the top 10 or 20, so our goal is always to drive our core business first. NM: For example, LE MALE launched in 1995, and three years ago, it was #12. Year-to-date, it’s #8, and we continue to develop it within its very selective distribution across the country. BF: Each of the luxury brands in the BPI portfolio is unique. How will you work with the sales field to nurture and drive interest in them at-counter? BL: For the BPI portfolio, we create programs specific to retailers and to the brand. For us, there’s no such thing as “one size fits all.” We have individual programming with retailers, and our sales force is trained to execute them. We execute beautifully in specialty [retailers]. We maintain a strong presence in department stores. We program and train our sales team to run all of those businesses together on the back end and individually on the retailer and consumer side. NM: It’s really about understanding priority by distribution channels and smartly playing the distribution pyramid. For example, you have Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus where Narciso Rodriguez, Hermès and Annick Goutal are very important. The sales team must drive and nurture those brands. On the other hand, you have the department store world—Macy’s, Dillard’s—where LE MALE is king. In those doors, that brand becomes [the sales team’s] first priority. BF: How do you plan to strategize with the retailers to bring excitement to your brands at-counter in ways that you hadn’t thought about before? BL: It’s the theater and activity that you develop that gives the consumer a reason for stopping and playing at your counter. Our marketing team has provided us with phenomenal tools. For example, with the Narciso Rodriguez brand, we have tools for our sales team with stopping power that really engages the customer. NM: Theater can look very differently by brand. For special events, our BPI marketing team here in New York City works very closely with our colleagues in Paris to come up with events and animations that are on-brand. They really respect the DNA of each brand and yet are compelling, fun and interesting; they break through the clutter at pointof-sale. BF: Will you phase in any new education and training programs to help the Fragrance Sales Associates more effectively communicate the message of BPI’s fragrances? BL: Actually, we just added a West Coast Trainer, so we now have both East and West Coast Trainers. BPI believes very strongly in education, so having two people out in the field training is tremendous. NM: We’re constantly leveraging technology to continue to educate our Fragrance Sales Associates and our Beauty Advisors. For instance, we have a seasonal newsletter that we are now taking online. The training programs developed in Paris are hi-tech and interactive. When implemented locally, the response has been overwhelmingly positive, and information retention is steadily increasing. BF: Are there any new retail doors you would like to open that are not now in BPI’s channel of distribution or any other channel of distribution that you think would be effective for the brands? BL: BPI’s main objective is to drive strong business with our current retail partners. We are very cautious about our distribution and where we play. We have no plans to expand our distribution. NM: There is a three-part BPI DNA that is executed across all five of our brands: premium image, quality products and selective distribution. That simple formula has always been at the heart of our philosophy. BF

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THELATESTLAUNCHES

A new book, Quintessentially Perfume, takes readers on a journey of discovery revealing the stories, details and inspirations behind a selection of world-class perfumers, their brands and the creations they offer. The fragrance brands that are featured are of exceptional quality and beauty with a sense of innovation. According to Perfume Consultant Nathalie Grainger of Quintessentially Publishing, “The idea behind the book was to offer a good overview of eclectic brands from across the world, which presents different perspectives on the approach to perfume creation as well as offering an insight and details of the aspects of perfume, which touch us the most. As a perfume consultant, I was commissioned to approach brands, compile and co-write the book—namely the brand chapter and all the interviews in French and English—and it was a true journey of discovery, which is destined for perfume lovers and novices alike.” Ms. Grainger reports that the reaction has been “so positive and sales on Amazon and in stores are really great. The experts and brands in the book made the experience something very special.” Quintessentially Perfume is available for $35.00 per copy at Aedes de Venustas, Avery Perfumes and Lucky Scent in New York City. For further information about the book, email quintessentiallyperfume@quintessentially.com. Here are the new fragrances that it is hoped will take their place in the pantheon of great scents.

One In A Million “Design is not about seduction; it’s about shock,” affirmed famed Designer Paco Rabanne. Provocation, excess, fantasy and humor are the keys to the Paco Rabanne world from couture to prêt-à-porter, accessories to perfumes. Mr. Rabanne defies established codes as he expands his creative universe. In 1967, he said, “Tomorrow’s woman will be efficient, seductive and undoubtedly superior to man. It is for that woman that I create my designs.” Now, he has translated that vision into Lady Million. The mate Designer Paco Rabanne to 1 Million fragrance for men, Lady Million, is inspired by an ultra-feminine, determined and bold woman who shines with a force drawn from her independence and clever mind. She is a dazzling femme fatale and untamed. Lady Million’s fresh, floral and woody juice was developed by International Flavors & Fragrances’ The multi-faceted flacon Perfumers Anne Flipo, Béatrice Piquet and Dominique for Lady Million Ropion. It begins on a note of bitter orange, raspberry SEPTEMBER 2010 /

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Dree Hemingway, the face of Lady Million, wears a dress designed by Paco Rabanne for the advertising campaign.

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and neroli. It blends to a heart of orange blossom and Arabian jasmine that is based on a drydown of patchouli and honey. Ms. Flipo confides that the fragrance offers many nuances with the floral note remaining on top, without ever being aggressive. “It is luminous and faceted like a diamond.” Paco Rabanne fashions set the tone and are the source of inspiration for Lady Million’s flacon. An iconic design of Mr. Rabanne’s is a dress made of multiple, light-reflecting metal plates. The diamond-shaped bottle evolved from that design. Created by Noé Duchaufour-Lawrance, the Lady Million flacon exudes the delicateness of a multi-faceted diamond. The bottle does not have a specific base, so it can be placed on any of its facets. Its sensual, feminine and curved body sits comfortably in the hand and sprays easily. The fragrance comes in 1 oz., 1.7 oz. and 2.7 oz. sizes, which are priced at $48.00, $65.00 and $88.00 respectively. They are joined by 2.5 oz. sizes of Shower Gel and Body Lotion for $45.00 and $40.00 respectively. Lady Million is available exclusively at Sephora and sephora.com.

Calypso de Robert Piguet was recently launched by Fashion Fragrances & Cosmetics.

Seductive Scent

The captivating myth of Calypso exudes romance, seduction and power. The fragrance Calypso de Robert Piguet captures the mystery and allure of the eponymous nymph with dazzling sophistication. Calypso de Robert Piguet was rebalanced by Givaudan’s Perfumer Aurélien Guichard from Designer Robert Piguet’s original formula for Calypso. Bewitching and romantic, Calypso is a mesmerizing mix of fiery and lush floral facets. It blends top notes of geranium and mandarin with a heart of Bulgarian rose, orris butter and rose centifolia before revealing a seductive base of patchouli, ambroxan and suede. Calypso is for the woman who delights in her power to enchant. Launched in July at Harrods in London, Calypso de Robert Piguet comes in a 1 oz. Parfum for $210 as well as 1.7 oz. and 3.4 oz. sizes of Eau de One of Robert Piguet’s Parfum for $85.00 and $120.00 respectively. designs captures the spirit of Calypso de Robert Piguet.

Love And Glamour Jennifer Lopez is distributed by Coty Prestige.

Superstar Aura “My inspiration for a fragrance comes from where I am at a particular moment in my life,” noted Jennifer Lopez as she defined the spirit of her newest scent, Love And Glamour Jennifer Lopez. “When I got back to work [after the birth of her babies], my life took on a magical tone. This is the most glamorous time of my life.” Ms. Lopez came up with the theme “loving glamour,” and “once I had that name, I could think about the juice.” Different smells she experienced were incorporated in the fragrance, developed by Ms. Lopez in collaboration with Firmenich’s Perfumers Harry Fremont and Honorine Blanc. “I pushed for a signature, because the best scents are signature-driven,” she affirmed. “You either love or hate them.” Love And Glamour Jennifer Lopez begins on a top note of Italian mandarin, guava and nectarine pulp. Its middle note of waterlily, (Continued on page 44) SEPTEMBER 2010 /

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The advertising campaign for Love And Glamour Jennifer Lopez puts Ms. Lopez front and center as it captures the Hollywood glamour of the ‘30s and ‘40s and suggests lights, camera and passion.


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TAKES COSMETICS & FRAGRANCES CENTER STAGE

Christine Johnston

With over 30 years experience in retail, Christine Johnston’s professional journey reads very much like destiny at its best. Ms. Johnston got her start in the cosmetics buying office at Lord & Taylor and then landed at Sanger Harris, Dallas where she quickly found herself as Divisional Merchandise Manager - Missy Sportswear. Bound for the world of beauty, Chris moved on to Foley’s, Houston where in 1988, she began running the Cosmetics Division and making great strides. In 2006, she headed north to Macy’s New York, as Senior Vice President Cosmetics and Fragrances. In August 2009, Ms. Johnston found herself back in Texas. Her vision has helped her bring about innovative changes in the Cosmetics & Fragrance Division, as Senior Vice President/General Merchandise Manager at Stage Stores, Inc. with corporate headquarters in Houston, Texas. Along with a fascinating, successful career, Chris boasts a loving husband and two beautiful (of course!) grown children. Beauty Fashion asked Ms. Johnston to share her insights on her current position at Stage Stores, Inc. and her progress to date, as well as her motivation and plans for the future.

BEAUTY FASHION: How are you energizing the Cosmetics and Fragrance Division for Stage Stores? CHRISTINE JOHNSTON: Simply put, it’s a three-tiered plan, beginning with Newness. In cosmetics, we’re launching our lifestyle Beauty Bar concept…adding eight new brands in an assisted, open-sell venue; focusing on treatment in skincare, bath/body and hair and incorporating “green” natural and organic products; and highlighting new color products in minerals, makeup artistry and “how-to” kits. In addition to launching several new fragrances, we will also offer more tried-and-true, core brands for both women and men. Our customers are strong followers of Prestige scents, so it goes without saying, this is our fastest growing category. Secondly, the goal is to Maximize Value. Beauty Bar products are well-priced, and we’ve now introduced new, well-received Affordable Luxury categories in key fragrances, offering expanded price-points for our broad customer base. Last in our plan is Stepped-Up Animation. “Big Ideas” are being made bigger through stronger A spread from Stage Stores’ Spring Beauty Book (Continued on page 63)

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CHRISTINE JOHNSTON


Part I

H liday Day Gift Sets

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Eau de Parfum Spray and a Luggage Tag with Original Ed Hardy Tattoo Design for $75.00. Hearts & Daggers Women Holiday Gift Set

If the elegant gift box doesn’t catch your attention, the sophisticated and fun fragrance sure will! Receive a 3.4 oz. Eau de Parfum Spray, 3 oz. Bath and Shower Gel, 3 oz. Shimmering Body Lotion and .25 oz. Eau de Parfum Spray for $79.00. True Religion Men Holiday Gift Set

Let him show off his masculine edge with this timelessly-scented collection. This set contains a 3.4 oz. Eau de Toilette Spray, 3 oz. Hair and Body Wash, 2.75 oz. Deodorant Stick and a .25 oz. Eau de Toilette Spray for $79.00. Ed Hardy Women Holiday Gift Set

Turn heads this holiday season with this collection including: a 3.4 oz. Eau de Parfum Spray, 3 oz. Shimmering Body Lotion, 3 oz. Bath and Shower Gel, .25 oz.

This set reflects the essence of Ed Hardy— fun, bright and unique! The vibrant collection consists of a 3.4 oz. Eau de Parfum Spray, 3 oz. Shimmering Body Lotion, 3 oz. Bath and Shower Gel, .25 oz. Eau de Parfum Spray and a Luggage Tag with Original Ed Hardy Tattoo Design for $75.00. Hearts & Daggers Men Holiday Gift Set

Instantly seduce those around you with this refreshing and masculine-scented set including a 3.4 oz. Eau de Toilette Spray, 3 oz. Hair and Body Wash, 2.75 oz. Deodorant Stick, .25 oz. Eau de Toilette Spray and a Luggage Tag with Original Ed Hardy Tattoo Design for $75.00. LAURA MERCIER Kooba for Laura Mercier Colour Palette Wallet Known for attention to details and distinctive textures, Kooba teams

up with Laura Mercier to create a limited-edition palette containing color for the eyes, cheeks and lips, a double-ended professional brush and a mini mascara—all in a trendy clutch for $85.00 (a $268.00 value).

Travel Brush Set

This must-have brush collection includes five brushes perfect for holiday makeup application. The set is priced at $85.00 (a $249.00 value) and available for a limited time at lauramercier.com. RÉVIVE Limited Edition Artbox 8

Perfect for the art lover on your list, the annual special edition skincare collection, Artbox 8, contains four of RéVive’s bestselling products: a 2 oz. Moisturizing Renewal Cream, 1 oz. Serum Presse, 2.5 oz. Fermitif Neck Renewal Cream SPF 15 and a .5 oz. Eye Renewal Cream—all in a lacquered wood

keepsake box. Priced at $575.00 (a $700 value) and available at reviveskincare.com. CLARINS FRAGRANCE GROUP CHROME by Azzaro Recollections Gift Set

The fresh, clean CHROME scent has been captured in a set containing four favorites: a 1.7 oz. Eau de Toilette Spray, 1.7 oz. All Over Shampoo, 1 oz. After Shave Balm and .7 oz. Miniature Deodorant Stick. Valued at $75.00, yours for $55.00. THIERRY MUGLER PARFUMS INNOCENT by Thierry Mugler Sparkling Treasures Set This tempting set comes to you in a perfect pairing of a 1.7 oz. Eau de Parfum Spray and 3.3 oz. Delicate Body Milk for $75.00. A*MEN by Thierry Mugler Intense Adventure Set

Enjoy grooming with this trio containing a (Continued on page 50)

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NEW WAVE FRAGRANCES True Religion Women Holiday Gift Set


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irmenich hosted a mid-summer night reception on July 22 to celebrate summer Brazilian style. On the terrace of the company’s New York City offices, executives in the beauty industry sipped caipirinhas and nibbled Brazilian-inspired hors d’oeuvres as they savored spectacular twilight views of Manhattan.

Parlux Fragrances’ Kathleen Galvin (2nd r.) with Firmenich’s Arpi Buzantian, Honorine Blanc and Pierre Negrin

mark.’s Gail Boyé and Claudia Poccia (r.) with M·A·C’s Jennifer Balbier and Firmenich’s Marc Salmon

Firmenich’s Richard Herpin and Mr. Morris (2nd r.) with Coty’s Ana Palombo, Lorrie King and Mark Zeh

Ms. Galvin, Firmenich’s Westly Morris, Ms. Balbier and Helmsley-Spear’s Jeffrey Tuller Ms. Boyé and Ms. Poccia (2nd r.) with Firmenich’s Robbie Crowell, Jerry Vittoria and Lauren Reilly Firmenich’s Joanne Halev and Dara Quinlan (r.) with The Art of Perfumery’s Ray Matts

Victoria’s Secret Beauty’s Alison Aidlin with Sherry Baker, Ann Gottlieb of Ann Gottlieb Associates and Ms. Halev

Firmenich’s Harry Fremont and Mr. Vittoria (r.) with Ms. King

(Continued on page 52) SEPTEMBER 2010 /

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BRAZILIAN BASH


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Avon And mark. Representatives Share Their Sales Tips For Success AC Nwachuku Independent Avon Representative Unit Leader Vauxhall, New Jersey When I was younger, my mom was an Avon Representative, and I remembered the quality of both the products and the depth of relationships that enriched her life. A few years ago, I was looking for a job, and after doing extensive research, I realized that Avon’s mission of empowering women coincided with my own. For me, Avon embodies everything that I want to be. I believe that it is my purpose to coach, mentor and empower other women to be financially independent. One of my selling strategies is that I incorporate Avon into my every day life. Whether it is picking up my kids at school, riding on public transportation, going to the Pediatrician’s office or picking up clothes from the dry cleaner, I consider every person that I meet a potential Avon customer. I am able to maintain relationships with my customers by personalizing emails to them about products that I know they would like, sending them birthday discounts or contacting their husbands to recommend products for special occasions. This personal touch really makes a difference in preserving my relationships with my customers. Another sales strategy that has been successful for me is to help my customers solve their problems by offering them the right product and product mix. My first obligation is to listen and satisfy their needs. For instance, if a customer is having trouble with his or her skin, I help him or her come up with a solution. If I can understand the individual’s concerns and help him or her solve his or her problem, making a sale becomes so much easier. I make it all about them instead of me, and I find that makes a huge difference. I believe that in this economy, no one should be shy about promoting the Avon Earning Opportunity, as it can really change people’s lives and help them to earn a living for themselves. Also, if a person enjoys philanthropy, Avon is a great way to help women and men serve others by putting them into business.

Denise Ruiz-Cabrera Independent Avon Representative Unit Leader Branchburg, New Jersey I joined Avon in February 2009 after losing my full-time job. Due to the economic downturn, I was having trouble finding a corporate position. I had just given birth and needed to find a way to stay at home with my son, as well as make ends meet. After seeing an Avon commercial that highlighted the earning opportunity, I went to avon.com and signed up to become a Representative. I loved that I now had the opportunity to be my own boss as well as make my own hours. I knew that I could use this extra money to pay the bills while looking for other employment. When I started, I didn’t realize how the Avon product would sell itself, which made it that much easier for me to become successful. One way I succeed is by using social networking. I have an Avon Web site which acts as my storefront and is accessible to many people. I use Facebook to showcase Avon products via status updates and the Facebook badge that Avon provides to Representatives. This lets me sell to my friends and family who can recommend other customers to me, making my relationships natural and reliable. It is easy to maintain my Web site, Facebook, and Twitter account, which makes social media my number one tool when it comes to finding and maintaining a customer base. Avon has become more than just a business for me; it’s a lifestyle. I am my own best customer, which makes it easy to attract new customers everywhere I go. I make a point of always wearing different Avon products, so when I am complimented on the way I smell or the color of my nail polish, I can bring it back to Avon. This makes it easy to incorporate my business into any conversation. With my earnings, I have been able to save for miscellaneous items for my kids. Through Avon, I have gained more than just tangible things. I have achieved a sense of independence, developed my entrepreneurial skills and identified with so many other women in my position. I know who I really am now! (Continued on page 63) SEPTEMBER 2010 /

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MAKING SALES


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According to a Mintel Oxygen Report, eye makeup sales have bolstered the color cosmetics category. Eye makeup sales are overcoming flat and declining lip and foundation makeup purchases with sales increasing 38% since 2004. Comparatively, the color cosmetics market rose 11% overall. Mascara is also one of the fastest growing segments in color cosmetics, with 65% of respondents using it, while 63% of women surveyed use eyeshadow and 62% use eyeliner. Here are the new makeup products in the color category that are hitting the marketplace now. Lashes appear longer, thicker and more curled with CHANEL’s new Inimitable Intense Mascara Multi-Dimensionnel Sophistiqué.

Eye Openers

CHANEL’s Ombres Contraste Duo Eyeshadow Duos are accompanied by two applicators—a foam tip to apply the shadow and a brush to blend.

New Ombres Contraste Duo Eyeshadow Duo provides a pairing CHANEL has of complementary shades in two redefined the conventional unique textures housed in one mascara brush convenient compact. The softly for Inimitable shimmering light shade is a creamy Intense Mascara Multi-Dimensipowder, which can be worn alone onnel Sophistior as a base, to extend the wear of qué with an the accompanying deep-toned applicator comprised of shadow. The dark shade has elastomer intense micronized pigments for ‘bristles’ that true color application and a matte allow for a precise finish to produce depth and application. contour. The Ombres Contraste Duo Eyeshadow Duo comes in six essential shade harmonies for $42.00. Both new products are available now at department and specialty stores and at CHANEL.com. SEPTEMBER 2010 /

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A still-life of shades from CHANEL’s Ombres Contraste Duo Eyeshadow Duo collection

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CHANEL’s new Inimitable Intense Mascara Multi-Dimensionnel Sophistiqué builds on the success of the original Inimitable Mascara MultiDimensionnel. Its new, technologically advanced formula delivered with its unique brush makes lashes appear longer, thicker and more curled, yet precisely separated. There is no clumping, spiking or flaking. Inimitable Intense Mascara Multi-Dimensionnel Sophistiqué comes in four shades for $30.00.

THELATESTLAUNCHES

MAKEUP KIT OF FALL COLOR


Color-Full

mark. Lipclick Full Color Lipstick has a non-bleeding formulation that glides on smoothly and doesn’t transfer to teeth.

mark.’s Lipclick Full Color Lipstick delivers comfortable, true color and full coverage. The new product has a mega-moist texture and is infused with anti-oxidants and moisturizers to help lips look soft and smooth. The formulation’s key ingredients, açai extract and vitamin E, protect lips against environmental pollutants. The collection of 12 shades is presented in a petite, magnetic lipstick case that is easily stored in a makeup bag or purse. The mark. Lipclick Full Color Lipstick is priced at $8.00 and is available now through a mark. Representative or at meetmark.com.

Eye-Centric CoverGirl’s LashBlast Fusion Mascara offers the first mascara in one step for bold volume and length. Lashes are thickened and extended for high volume, length and separation. The formulation achieves clump-free lashes that won’t flake or break off. The mascara’s new fiber-stretch lengthening formula works together with the super-volumizing brush to deliver up to two times the volume and length. The wand’s brush is CoverGirl’s biggest ever, designed to max out each and every lash with intense volume for a big, bold look. The brush contains lash-stretching fibers and lash plumping particles to create a dramatic fan of lashes. Smudgeproof and rubproof, CoverGirl’s LashBlast Fusion Mascara comes in four shades for $8.99. CoverGirl’s new LiquiLineBlast Eye Smoke Screen Liner offers the intensity of a liquid with the effortless application of a pencil. Its coordinated, waterproof “Dior women are not shy, they’re modern and daring,” shades work with one of six Smoky affirmed Dior’s Designer John Galliano. The Dior ShadowBlast duos for a smoky eye. Beauty fall color collection pays tribute to this idea of LiquiLineBlast Eye Liner is doubleunabashed femininity with shades of mauve, deep CoverGirl’s LashBlast ended with a Blast smudger tip purple, smoky charcoal and grey tones. The eyes are Fusion Mascara specially designed to work with the the focal point of the look—long full lashes, smoky lids produces volume and length for bold liquid pencil formula for sculpting and soft pink hues for the lips. lashes in one step. and easy smudging into the lash The Star Product of the line. The formulation Dior Smoky – Fall Look contains waxes to help 2010 from Dior Beauty is the liner glide on Dior 2-Colour Logomania smoothly and silicone Collector’s Edition. The for long wear. Concenlimited-edition two-color trated colorants offer pans of silver and sparkling intense payout. black are embossed with Pat McGrath, P&G the Dior “Logomania” Global Creative Design pattern. The eyeshadow Dior Beauty’s Star Product – Director, helped to create duo is priced at $38.00. Dior 2-Colour Logomania the coordinated palette Other makeup in the Collector’s Edition for the Dior Smoky – Fall Look 2010 of six shades. CoverGirl Dior Smoky – Fall LiquiLineBlast Eye Liner Look 2010 are 5-Colour Eyeshadow in Misty Mauve, 5-Colour Designer Eyeis priced at $7.99. shadow in Pink Design, five shades of Serum de Rouge, Both CoverGirl Lashtwo shades of Dior Addict Lipcolor and two shades of Blast Fusion Mascara Dior Vernis. They range in price from $21.00 to $58.00. and LiquiLineBlast Eye All of these new color cosmetics are on sale now at Liner are available now Eyeliner looks are effortlessly Dior Beauty counters nationwide. at mass-market retail created with CoverGirl’s outlets nationwide. LiquiLineBlast Eye Liner. (Continued on page 53)

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On July 27, a select group of Cosmetic Executive Women (CEW)’s Insider’s Choice Beauty Awards winners appeared on QVC to present their products. The program, on QVC’s sprawling campus in West Chester, Pennsylvania, aired at 8 PM and featured the following winners: Shiseido Future Solution LX Total Regenerating Cream (Moisturizer – Prestige), Shiseido Benefiance NutriPerfect Eye Serum (Eye Treatment – Prestige), Shiseido Future Solution LX Extra Rich Cleansing Foam (Cleanser & Scrub – Prestige), Rouge G de Guerlain Jewel Lipstick Compact (Lip Product – Prestige), Living Proof No Frizz Shampoo (Hair Care Product – Prestige) and conditioner, Living Proof Full Thickening Cream (Hair Styling Product – Prestige) and TouchBack Instant Gray Touch-Up Marker (Hair Coloring Product – Prestige).

CEW Insider’s Choice Beauty Awards

Beauty Fashion spoke with the brands’ executives and CEW’s Carlotta Jacobson and QVC’s Allen Burke product presenters as well as CEW’s President, Carlotta Jacobson and QVC’s Director of Beauty Merchandising, Allen Burke about the program and its value as a good fit for both the vendors and QVC. The presenters were also asked about leveraging their appearances on QVC at their other points of distribution and to evaluate this line of distribution in terms of their products.

CARLOTTA JACOBSON The point of the Insider’s Choice Beauty Awards is not for us to congratulate each other but to help products sell. Whatever we can do at point-of-sale is really part and parcel of the program. Having this relationship with QVC is a great opportunity for the winners to promote themselves. This is our second annual program with QVC to highlight the Beauty Awards, and you don’t come back unless you’re successful. We have a great relationship with QVC, and they have been a big support to our organization. We did very well the first year [of the Beauty Awards presentation], and we expect to do the same this year. There are different and interesting products, and that’s the beauty of it. QVC is very excited about this unique program because they don’t have anything else like it. QVC’s Lisa Mason, CEW Insider’s Beauty Awards The program will be up on our Web site to stimulate interest. It Program Host with Ms. Jacobson helps us to get more people to enter their products [in the future]. It’s very important to note that any one of the prestige winners doesn’t have to be an official vendor to be on the program. It might be a winner’s first time working with QVC, so it gives them an opportunity to see how effective it can be. SEPTEMBER 2010 /

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QVC Welcomes CEW’s Insider’s Choice Beauty Awards Winners


I know this is Shiseido’s second year on the show, and they were very happy with the results of their appearance last year. The Insider’s Choice Beauty Awards seal is now in use by most of the winners, and we get awareness through our publicity. With QVC, we are reaching more than 98 million U.S. homes. The numbers are huge. This is an enormous amount of outreach for the companies. We also follow up the awards with a media campaign kit and store promotions. The exposure on QVC is tremendous for CEW. Last year after the Awards show on QVC, we had so many people, even those in the industry, writing to us to ask about the organization and the awards. It was spectacular. On QVC, we’re reaching the world.

ALLEN BURKE Carlotta [Jacobson] has built an amazing organization, and we are thrilled with the CEW relationship. That’s why we decided to feature the Insider’s Beauty Awards again this year primarily for the best reason in the world, the program was a great success last year, and we like to build on successes. These Beauty Awards have gone to wonderful products, and we are thrilled to be able to put them in front of our customers. The Beauty Awards grow in importance every year, because they speak directly to our customer who is an early adopter and always wants to know what are the very best products available on the market. When the industry experts declare that they think these were the most important product launches in 2009, that’s something our customers want to know about. So, the marriage of CEW and QVC couldn’t be any more perfect. We are really made for each other. The fun of this program is that every year there are different winners, so you’re not repeating the same products. You try to learn from what happened last year, and for this program, we’ve moved things around a little bit. Instead of having the President of CEW at the beginning of the show, we thought it more appropriate to have Carlotta appear in the middle of the show and instead engage the customer with product at the very beginning. We may structure the show differently again next year if this change is effective. This year, pre-show we put [the CEW Beauty Awards products] on QVC’s Web site, and we’ve had considerable sales on a number of the items. It gives our customers an opportunity to review the products in advance of the show. We treasure our relationship with CEW. We think it is a very special and very important alliance and one that we hope to continue for a long time in the future. QVC and CEW both have the same mission of raising the visibility of the beauty industry and believing in the incredible products that have come out every year. CEW understands that there is an audience of customers out there who appreciate really great new products.

RITA MANGAN Senior Vice President Sales, Education & Retail Strategies Shiseido Cosmetics America The annual program announcing the CEW Beauty Awards winners is an opportunity for cosmetic brands that do not regularly appear on this channel to reach a new customer. For QVC, the relationship with CEW and the award-winning beauty brands increases QVC’s credibility as a leading cosmetics retailer that is “in the know.” In addition, the CEW Beauty Awards show will further support QVC’s reputation for featuring cosmetic prodShiseido’s Melissa Shaw on-set with Ms. Mason ucts that offer quality and value. Shiseido’s Rita Mangan with Mr. Burke speaks about Shiseido’s Insider’s Beauty Direct TV is a channel that Shiseido is Award-winning products. exploring. We believe that today’s consumer shops in multiple channels. We hope to learn more about the opportunity of working with QVC through this appearance as one of the CEW awardwinning cosmetic companies. One of the key points of our business at Shiseido is to support the continual education of our Beauty Consultants. We have informed all of our Beauty Consultants about the significance of the CEW Beauty Awards and of our winning products in these three categories. As a CEW Beauty Award winner, keeping our Beauty Consultants informed about this recognition helps to continue the excitement and leverage the credibility we’ve gained as a leader for product innovation. (Continued on page 57) SEPTEMBER 2010 /

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The imperfections that get in the way of flawless, youthful looking skin lead people to seek out care, whether medical or non-medical treatments. Dermatologists and cosmetic surgeons, as well as drug and cosmetic companies stand ready to offer their own regimens and treatments to achieve the goal of healthy skin. The new book, Reader’s Digest Guide to Skin Care: Professional Secrets and Natural Treatments for Glowing, Youthful Skin is a compendium of answers and recommendations provided by two Dermatologists, Dr. Victoria Holloway Barbosa and Dr. Susan Taylor. Dr. Barbosa is Assistant Professor in the Rush University Department of Dermatology and was formerly Vice President in Research & Development at L’Oréal USA. Dr. Taylor is a Dermatologist who serves as a television and radio news consultant and is Founder and CEO of Dr. Susan Taylor’s Rx for Brown Skin. The authors have compiled a compendium of information that includes the basic principles of good skincare and how your skin works, the latest research on skin diseases and conditions and the effects of aging, stress, hormones and weather on skin. The book also assesses the effectiveness of cosmetic products, the benefits of using natural alternatives to commercial skincare regimens and the right questions to ask at the cosmetics counter and in the doctor’s office. The Reader’s Digest Guide to Skin Care: Professional Secrets and Natural Treatments for Glowing, Youthful Skin is published by The Reader’s Digest Association, Inc. and is priced at $19.95. The beauty companies’ research and development departments have come up with products that offer their best shots at achieving and maintaining beautiful skin. Here are the latest ways to get the glow.

CHANEL’s Sublimage The Ultimate Skin Perfection Coffret offers the ultimate in anti-aging luxury.

CARE PACKAGES CHANEL combines the potent detoxification of pure Golden Champa PFA* (Polyfractioned Active), derived from the natural golden flower of the Himalayas and the regeneration from Planifolia PFA*, derived from the Vanilla Planifolia plant found in Madagascar, in Sublimage skincare. Now those anti-aging benefits are available in Sublimage The Ultimate Skin Perfection Coffret. The set contains Sublimage Essential Regenerating Cream – Texture Suprême in a 1 oz. travel size and a full-size 1 oz. Sublimage Essential Revitalizing Concentrate used in conjunction with the cream to deliver optimum skin perfection as the Golden Champa PFA frees cells of their toxins. Limited-edition Sublimage The Ultimate Skin Perfection Coffret is priced at $595.00. Skincare on-the-go is presented in CHANEL’s Ultra Correction Lift Lifting Firming Travel Essentials. At the heart of the limited-edition Ultra Correction Lift collection is elemi PFA*, a natural, purified ingredient that helps restore tension levels to naturally lift and firm skin from within. The Ultra Correction Lift Lifting Firming Travel Essentials includes limited-edition sizes of Sculpting Firming Concentrate in .5 oz. airless pump, Liftng Firming Day Cream SPF 15 in a .5 oz. jar, Ultra Firming Night Cream in .5 oz. jar, 2 mini black spatulas and a keepsake pouch with the CC logo. It is priced at $175.00. SEPTEMBER 2010 /

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THELATESTLAUNCHES

THELATESTLAUNCHES

The Beautymakers Zero In On Skin’s Needs


Both Sublimage The Ultimate Skin Perfection Coffret and Ultra Correction Lift Lifting Firming Travel Essentials are available now at department and specialty stores and at CHANEL.com. Estée Lauder’s Time Zone Night Anti-Line/ Wrinkle Creme achieves proven, visible skin age reversal overnight.

OVERNIGHT SENSATION

At night, skin needs to recover, replenish and rebuild collagen to retain a smooth, youthful look. It also needs to regain the moisture lost during sleep. Skin’s nighttime recovery process is addressed with Estée Lauder’s Time Zone Night Anti-Line/Wrinkle Creme. The product’s formulation is driven by exclusive The promotional visual for Estée Sirtuin EX-1 Technology to help support the Lauder’s Time skin’s natural restorative activities and allow cells Zone Night to optimally utilize other active ingredients in Anti-Line/ Wrinkle Creme order to help reverse the skin’s visible age while optimizing the skin’s natural behavior. The key ingredient in this technology is a patented, hydrolyzed, anti-aging rice extract which helps the skin to act in a younger way to reverse away the visible years. It supports the skin’s natural restorative activities and allows the skin to utilize other active ingredients, resulting in the skin’s ability to recover from daytime damage. It contains a new Amino Acid Complex to help optimize the skin’s natural, nightly replenishment of collagen to fight the appearance of lines and wrinkles during sleep. Amino acids are the building blocks of peptides and work to support the production of collagen in the skin. This advanced complex helps infuse the skin with these critical building blocks that help support natural overnight collagen production. Nighttime dehydration is countered with Time Zone Night’s new, concentrated Tri-Hyaluronic Night Complex to give deep, lasting moisture. The Tri-Hyaluronic Night Complex features High Molecular Weight Hyaluronic Acid and Hyaluronic Acid Fragments, now 5X concentrated as well as Anti-Hyaluronidase Technology. These ingredients work together to help replenish, rebuild and sustain the ideal moist environment for more lineless, youthful-looking skin. Tri-Hyaluronic Night Complex also features barrier-building ingredients and Natural Moisture Factor Activating Technology to help build the skin’s barrier and deliver deep, intense hydration at night. Time Zone Night Anti-Line/Wrinkle Creme has a light signature scent that lulls senses into a restful mood with top notes of lilac, freesia and pink marshmallow tempered with a heart of white orchid, purple iris and lily of the valley. It’s based on a note of sandalwood, Tahitian vanilla, white cedar and soft musk. It comes in a 1.7 oz. size for $62.50 and is available now at Estée Lauder counters.

BRIGHTEN-UP

Cellular Radiance Emulsion SPF 30 from La Prairie is a light, protective, everyday de-aging emulsion.

La Prairie’s Cellular Radiance Collection has the addition of new Cellular Radiance Emulsion SPF 30. This light, protective, everyday de-aging emulsion helps to renew the skin’s luminosity. “La Prairie is always at the forefront of anti-aging technology, merging science, cellular technology and innovative ideas to combat the signs of premature aging, and that is clearly seen with our Radiance Collection,” affirmed Lynne Florio, President of La Prairie. “With the new Cellular Radiance Emulsion SPF 30, you have the perfect skin-brightening, age-fighting, SPF-protecting, elasticity-boosting emulsion, light enough for everyday use. This truly is a golden find.” (Continued on page 58)

SEPTEMBER 2010 /

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AT-COUNTER

by Lauren Anderson

How do we get more compelling behavior from Sales Associates? There are many Sales Associates that are great at providing product knowledge, selling and giving good customer service. These are the folks that have customers coming in asking for them and buying from them. As I shop, I just don’t see this often enough. I am really saddened and sort of mad about the sales people who have lousy, downtrodden, indifferent, negative, ‘woe is me’ attitudes. We all know the economy isn’t great, money is tight and that customers are shopping less. Isn’t that good enough reason to make the most of the customers who are actually in the store? Isn’t it time that the sales people who have jobs should be grateful to have that job and to have the opportunity to make a difference and influence a customer’s special purchase? Talking with several industry experts and serious customers, these are the comments and some solutions that they offer about Sales Associates’ behavior today: Sales Associates will need to both make the most of the customer traffic, as well as find ways to engage with customers remotely and Follow UP. I still value luxury samples and am glad for the introduction to what’s new and feel appreciated when I get that sample. I like to be recognized and valued. Know me; let me know you know me and most of all, let me know how much you appreciate me. I’m finding more retailers are trying to provide quality service since the decline in the economy and store traffic. Many Sales Associates sound scripted, or they are overly friendly without a credible reason to be. I love the sales people in the Apple stores. Their energy level is contagious, and they can make anything they show you take on a life of its own. They don’t have to know my name but when the local butcher asks how the steak was, when the luxury goods store staff hands me their card and ASKS for my future business and when my car dealership salesman is so good that I interview him for a ‘service excellence’ article, I have found my place as a happy customer. If a Sales Associate is sincere and provides compelling product knowledge, the customer will believe in that Sales Associate and return.

What would we say to the Executives in Retail Stores?

Hire people who have good learning and communications skills—people who are motivated to make money by providing a service and have a positive, helpful attitude. Hire more full-time staff to reduce turnover, which will give consistency to your customers and more loyalty from that Sales Associate. Retail management would make huge inroads in keeping customers coming back by spending their shrunken dollars on teaching new, inexperienced sales staff first to respect themselves and to remove any stigma they may be feeling about taking a job they perceive as several steps down the career ladder. If they feel good about the jobs they’re doing, this will translate to happier consumers. Create the perception again that being a Sales Associate is a true profession, a job to be sought after, proud of and not just an interim step on the way to something better. Evaluate your sales staff now, weed out poor performers and start new practices in hiring the right people for the job. The only way to get repeat customers in your stores is to give consistently better and great customer service. Last but not least, TRAIN ,TRAIN, TRAIN! Thanks to all of the wonderful people who gave their compelling comments. Lauren Anderson Associates, Inc. 2455 East Sunrise Blvd Suite 811 Fort Lauderdale, FL 33304 Telephone 954 566 1931 Fax 954 565 9290 Website www.LaurenAnderson.com Info www.info@LaurenAnderson.com Member of American Society for Training and Development 19 YEARS IN BUSINESS OUR NEW BOOK COMING SOON QUOTE: “What lies behind us and what lies before us are tiny matters compared to what lies within us.” Ralph Waldo Emerson QUOTE:”YOU must be the change you wish to see in the world.” Mahatma Gandhi QUOTE: “You get the best effort from others not by lighting a fire beneath them, but by building a fire within.” Unknown BF

Hire the right people. Hire people who are outgoing and like interacting with others—people who like people.

SEPTEMBER 2010 /

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AT-COUNTER

As I See It


THELATESTLAUNCHES

A Plethora Of New Fragrances For The Male Customer Men are increasingly more interested in scent. Driven by the popularity of mass-market body sprays, the male customer is now seeking to experiment and upgrade to more sophisticated scents. Here are new fragrances that it is hoped will keep men smell-bound.

FRAGRANT TREASURE A great Designer and agitator of ideas, Paco Rabanne was one of the first to challenge preconceptions in the world of fragrances. “Forty years ago, I already believed that bringing fragrances into the world of couture was logical and complementary,” Mr. Rabanne affirmed. Now he has launched 1 Million, which is the incarnation of a show-off seduction. It is for the man who is irresistible and self-confident. He uses and abuses his charms to get what he wants. 1 Million by Paco Rabanne “is a strange fragrance with good vibrations,” commented Mr. Rabanne. It was developed by Givaudan’s Perfumers Christophe Raynaud, Olivier Pescheux and Michel Girard. The fragrance begins on a top note of grapefruit, mint and blood mandarin. It blends to a middle note of rose absolute, cinnamon and spicy notes, which is based on a drydown of leather, white wood, amber and Indonesian patchouli. The bottle for 1 Million “could not be simpler or more eloquent with respect to the name and story of the fragrance,” explained Mr. Rabanne. Sculptor Noé Duchaufour-Lawrance has designed his first-ever fragrance flacon and has reinterpreted the gold ingot concept in his own way. Mr. Duchaufour-Lawrance took inspiration from Far West typesetting to design the 1 Million logo that is engraved on the front of the bottle. 1 Million comes in a 1.7 oz. size for $53.00 and 3.4 oz., $70.00. They are joined by Aftershave Puig Prestige Beauté Lotion in 3.4 oz. for $48.00 and Aftershave Balm in 2.5 oz., $36.00 as well as a Deodorant Stick presents 1 Million for $22.00. The collection is available now at Sephora and sephora.com. by Paco Rabanne Model Matt Gordon was chosen to embody the face of the new 1 Million fragrance. The advertising campaign was shot by Photographer Nathaniel Goldberg and directed by Paul Gore. Mr. Rabanne describes Mr. Gordon’s role as having “fun, giving the impression of being very self-confident in everyday life, even if deep down that is not true.”

Beauté Prestige International showcases L’Eau d’Issey Pour Homme Noir Absolu Limited Edition.

NEW MOOD

Japanese Fashion Designer Issey Miyake has re-imagined his classic fragrance L’Eau d’Issey Pour Homme in an intriguing new scent complemented by bold new packaging. L’Eau d’Issey Pour Homme Noir Absolu Limited Edition’s juice has the addition of cinnamon, cashmere wood and amber to the original woody-citrus scent. The classic L’Eau d’Issey Pour Homme’s iconic silhouette has now been robed in shining black lacquer. L’Eau d’Issey Pour Homme Noir Absolu Limited Edition is priced at $82.00 and will be available next month at Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and Nordstrom. (Continued on page 62) SEPTEMBER 2010 /

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THELATESTLAUNCHES

MULTIPLE PERSONALITIES


THEBEAUTYBIZ

LA PRAIRIE SUPPORTS NEW EDUCATION DVD ON

BREAST CANCER

La Prairie not only is a purveyor of luxury cosmetics, but is also committed to the health and beauty of women worldwide. La Prairie’s most recent cause is its participation in the sponsorship of the production of Breast Cancer: The Path of Wellness & Healing. This project’s goal is to inspire hope and provide access to key information and education in the fight against breast cancer. The educational 2-DVD set was produced by twotime breast cancer survivor and Hollywood notable Joyce Ostin and best-selling DVD Director/Producer Nina Montée Karp to offer strategies on how to take control of cancer. Joyce Ostin speaks to Beauty Editors at a press conference Ms. Ostin felt a strong need and personal connection to for the DVD Breast Cancer: The Path of Wellness & Healing. the creation of this inspirational DVD guide to teach women diagnosed with cancer how to find physical, mental and spiritual well-being. “I survived my battle with metastatic cancer with the support of my family and friends, my inner strength and with access to the best medical advice,” Ms. Ostin explained. “I felt this information should be accessible to women worldwide going through cancer as a tool for survival.” “Our mission is to inform everyone, not just cancer survivors, on how to take control of cancer before it takes control of one’s life,” Ms. Karp declared. Proceeds from the educational DVD, available at breastcancerdvd.org, will directly benefit breastcancer.org and UCLA’s Jonsson Comprehensive Cancer Center. Footage from the DVD includes dialogue with breast cancer survivors Christina Applegate, Sheryl Crow, Melissa Etheridge, Olivia Newton-John and Jaclyn Smith. The La Prairie’s Lynne Florio divulges her company’s support of the DVD also presents interviews with preeminent doctors new DVD on breast cancer. and wellness experts such as Dr. Deepak Chopra, Dr. Harvey Karp, Dr. Dean Ornish, Dr. Dennis Slamon, Dr. Marisa Weiss, Kathy Freston and Marianne Williamson as well as celebrity supporters Rosanna Arquette and Gabrielle Union. “La Prairie stands behind our firm dedication to provide our clients with the best products possible to fight against premature aging, environmental hazards and the stresses of everyday life,” affirmed Lynne Florio, President of La Prairie. “It is an honor to partner with Breast Cancer: The Path of Wellness & Healing to help promote awareness of a disease that has affected so many lives. Our company is thrilled to be a part of this powerful, heart-warming tool.” BF La Prairie’s Holly Genovese and Jaime Maser with Ms. Ostin and Ms. Florio SEPTEMBER 2010 /

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THEBEAUTYBIZ

THEBEAUTYBIZ

In Memory Of

HARALD VOGT

Devoted husband to Caroline Pieper-Vogt, adoring father of six year old twins Raffaella and Palmer, cherished son of Josef and Ruth Vogt, beloved brother of Gudrun and Rudiger. Solid and strong, funny and engaging, inventive and endlessly patient, Harald truly broke the mold. A German native, he combined unwavering determination and perfectionism with creative flair and a style all his own. A successful, global entrepreneur, founder and President of Vogt Communications Management and most recently the creator and President of The Scent Marketing Institute. Harald loved to cook for family and friends, had a passion for travel, was a pioneer of technology, loved the color yellow and adored his one-and-only wife, Caroline and their precious children. His spirit will surely live on in our hearts forever. Donations in Mr. Vogt’s memory will be gratefully accepted at the Preventive Medicine Research Institute, 900 Bridgeway, Sausalito, CA. BF

BOARDROOM BULLETINS

PEOPLE & PROMOTIONS

BERJÉ INC. NAMES SENIOR VP OF GLOBAL PRODUCT MANAGEMENT

STAFF PROMOTIONS AT ALLURE MAGAZINE

Berjé Inc. announced in July that Fernand-Patrice Sirvent has joined the company as Senior Vice President of Global Product Management.

ALLURE magazine has announced that as of July 2010, there have been several staff promotions. Kristin Perrotta, most recently in the position of Editorial Projects Director, has been promoted to Executive Editor. Jillian Mackenzie, formerly the Deputy Editor, has now assumed the title of Deputy Editor/Features Director. Amy Keller Laird has been promoted to Deputy Editor/ Beauty Director, following her role as Beauty Director since 2006.

NEW HIRES AT MAESA GROUP Maesa Group announced that Jeff Klein has joined the company as Chief Financial Officer, U.S. Coming from the banking industry, Mr. Klein will work with the U.S. and Paris finance teams to formulate Maesa’s growth strategy. Jennifer Gately has taken the position of Controller, Maesa NY and will work with the U.S. finance team to oversee the daily accounting operations.

ILEOS NAMES A NEW CEO Philippe Gelblat takes over from Noël Ancian as CEO of Ileos. Mr. Ancian has requested to concentrate on the strategic aspects and define group strategy as Chairman of Financiere Vivaldi, the holding company of Ileos.

ALIANO TO HEAD NEW FRAGRANCE AND PERSONAL CARE DIVISION DM Products, Inc. announced that Robert Aliano is now the CEO for its newly formed personal care division. Mr. Aliano will be responsible for all aspects of company operations, including creation, packaging and presentation, product promotion and campaign management. SEPTEMBER 2010 /

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NEW ROLES AND ADDITIONS AT MAESA GROUP

Maesa Group announces promotions and welcomes in new employees. Terrence Foster joins the company as the Accounts Payable Manager in the New York office, reporting to the CFO. Maria Anderson is now the Logistics Manager in the Maesa Packaging division. Miki Iba has been promoted to Director of Product Development, having worked at Maesa Beauty since 2008. Jennifer Gonzales joins Maesa Packaging as a Project Manager, while she also pursues her second bachelor’s degree at FIT in International Trade and Marketing. Laure Pellarin recently received a promotion to Vice President of Purchasing, responsible for margin, quality and lead-time for all turnkey products coming from China. BF / B E A U T Y FA S H I O N


REGIONALCORRESPONDENTS

TAR HEEL TRIANGLE

It was Christmas in July during Nordstrom’s annual Anniversary Sale at the Streets at Southpoint in Durham, North Carolina.

Viviana Castillo, Cosmetic Manager at Nordstrom and Amy Fletcher, Makeup Artist, having a little fun with M•A•C’s Look in a Box.

During the storewide sale that lasted through the last two weeks of July, Nordstrom’s Cosmetic Department carried many exclusives including gifts-with-purchase, deluxe sizes of lotions and bubble baths, as well as special-value makeup sets. “A lot of these items were sold out before the doors even opened,” said Viviana Castillo, Nordstrom’s Cosmetic Manager. One of the hot sellers was Balenciaga, a warm and delicious fragrance that evokes the scent of green violet leaves. “When you put it on your skin, it’s very luxurious. It sold out three times!” she divulged. Fragrance Specialist Connie Liles enticed shoppers to inhale the clean and sophisticated BVLGARI BLV Eau d’Été. Top notes of crispy mint and Italian lemon, with a drenched violet base, made the fragrance hard to resist. The scintillating summer scent came with a gorgeous blue bag that Ms. Liles was sporting on her arm. But customers didn’t just linger at the fragrance counters. They had so many great values to choose from and cosmetic associates were happy to show them the best “Gift-with-Purchase” signs fill of the bargains. the Cosmetic Department. SEPTEMBER 2010 /

Nordstrom’s Makeup Artist Amy Fletcher sparkled as she talked about the great buys at the Anniversary Sale, including a Trish McEvoy Naturally Irresistible Collection Petite Planner. SKUs in the set include a new Warming Brightening Quad, new Glaze Eyeshadows in Gilded Taupe and Gilded Lily, new eyeshadows Lily and Suede, travel-size Classic Eye Pencil in Black and the new Irresistible Lip Gloss in Nude Shimmer, all in a beauty organizer. Other goodies include M •A •C’s Look in a Box collection. The customer Fragrance Specialist Connie Liles picks a look ranging from persuaded customers to try the light Frisky Girl to Miss Violet and airy BVLGARI BLV Eau d’Été. and chooses a coordinating set, containing a lip gloss, mascara, blush and complexion powder, to create the desired look. Philosophy’s shampoos, lotions and shower gels were also popular at the sale and came in generous 32 oz. bottles with delicious fragrances like Apricots and Cream. Jennifer Tidrow, Business Manager for Nordstrom’s Giorgio Armani counter, stayed busy at the Triangle’s only Armani counter. Tidrow treated women to samples of luminous silk foundation or, as she described it, “the nofeel-foundation.” She exclaimed that “the skin just looks better,” and many women shoppers, coming in from the heat and humidity of outside, agreed. After all, a summer shopping spree is hard to beat when you get more for your money!

Jennifer Tidrow, business manager for Nordstrom’s Giorgio Armani counter, shows off her company’s luxury line.

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BF

REGIONALCORRESPONDENTS

by Bridgette A. Lacy

SITTING PRETTYIN THE


REGIONALCORRESPONDENTS

SAN FRANCISCO BEAT

In San Francisco, Saks Fifth Avenue and Bloomingdale’s are gearing up for all of the newest fall releases coming out this month. When asked what the current biggest seller was at Bloomingdale’s Dior Beauty counter, Business Manager Angela Tang stated that it was the Capture Totale Multi-Perfection Crème. The top seller, which is the newest anti-aging breakthrough, works to correct all signs of visible aging: wrinkles, lack of firmness and dark spots. “It makes the skin look and feel like a younger person’s,” Ms. Tang said. The secret is longoza, a rare revitalizing plant grown in Madagascar that increases the skin’s resilience, firmness and texture as it minimizes the appearance of dark spots. After one application of the crème, the skin will look radiantly younger, Ms. Tang promised.

Client Mellisa Armendariz with Dior Beauty Counter Manager Angela Tang

Bloomingdale’s CHANEL Beauty Advisor J.R. Neto Rabello shows the new fall collection to Sylvie Cwajgenbaum.

SEPTEMBER 2010 /

Also featured was the new DiorShow Extase, the first mascara to plump lashes inside and out and provide built-in treatment benefits for high-impact lashes in a single stroke. The spherical-shaped Black Pearl Pigments create a 3D volume effect, and the exclusive Metamorphosis Powders expand in size by up to 50% after application. SR38 patented Ceramid reconstructs damaged lashes, and the Extase mascara includes a “tiered brush” that is inspired by the tiered couture dresses created by the House of Dior. CHANEL’s new fall collection was celebrated at Bloomingdale’s this month as Peter Philips, Global Creative Director of CHANEL Makeup, developed a new line that is perfect for the season. With bold emphasis to the eyes and a delicate lip, the shades of a CHANEL autumn include dark plum, chocolate, greys and khaki. The product line consists of Joues Contraste Powder Blush, Rouge Coco Hydrating Crème Lip Colour, Levres Scintillantes Glossimer, Les 4 Ombres Quadra Eye Shadow, Ombre Essentielle Soft Touch Eyeshadow, Stylo Yeux Waterproof Long-Lasting Eyeliner and Le Vernis Nail Colour. Brand representatives divulged that they expected grey to be the star of the season; CHANEL has smoky shades of nail polish and eye shadow just waiting to hit the shelves. The trend-defining nail color, Paradoxal, is a dark grey-violet and emerges as the new statement-maker for autumn. CHANEL Beauty Advisor J.R. Neto Rabello revealed that the top seller at the counter was the Précision Sublimage Essential Regenerating Cream, which he said was “phenomenal,” followed by the entire CHANEL Ultra Correction product line. Shiseido’s Future Solution LX was another product that impressed this month at Bloomingdale’s. It’s a high-performance nighttime moisturizer that intensively energizes skin and reduces the appearance of aging, such as wrinkles and loss of firmness. The product promotes luxurious Maryam Sadr-Momtaz, Shiseido Beauty resilience, smooth- Advisor displaying Shiseido Future ness and radiance for Solution LX 41

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REGIONALCORRESPONDENTS

by Raphaella Barkley


SAN FRANCISCO BEAT a vibrant, youthful look. It’s formulated w i t h S h i s e i d o ’s exclusive Skingenecell 1P to immediately replenish moisture and counteract the appearance of aging. Bloomingdale’s Fragrance Business Manager, Nilson Fernandes recently launched the newest Marc Jacobs scent for men, Marc Jacobs Bang. This highly-antici-

Bloomingdale’s Fragrance Business Manager Nilson Fernandes and Christina Hovhanessian with Thierry Mugler’s newest fragrance, Womanity

pated fragrance is the first for men in the Marc Jacobs collection in a decade and was described by Mr. Fernandes as “very sensual.” The notes of Bang include black, white and pink pepper, masculine woody notes of aromatic vetiver, white moss and patchouli. The fragrance was in stock for only a week and was one of the top Alex Garcia with Mr. Fernandes in front sellers. of the new release, Marc Jacobs Bang The San Francisco Bloomingdale’s fragrance department featured many favorites from the collections of John Varvatos and Ralph

Lauren, as well as the entire Hermès line, which was in the store’s top five men’s fragrances. Estée Lauder’s fruity-floral fragrance, pleasures bloom, the newest scent in their collection, was another highlight at Bloomingdale’s this month, along with the more recent release of the Estée Lauder Blue Dahlia Collection by Tom Pecheaux. “The blues and purples in the collection are iconic colors for autumn and winter. I like to give women choices in the way that they look. From a neutral, to a smoky, to a fashionable strong look, these shades can be used with them all,” Mr. Pecheaux recently told the press. The seasonal looks are the smoldering Blue Dahlia and the vintage-inspired Surreal Violet, each centering on the eyes with corresponding five-color eye shadow palettes. The House of Guerlain has been the epitome of style and elegance for over 180 years. At the Saks Fifth Avenue Guerlain beauty counter, the top sellers remain the Orchidee Imperiale Eye & Lip Cream along with the Orchidee Imperiale Cream. But this fall, the venerable brand introduces its newest color collection inspired by its legendary Parisian address, 68 Champs-Elysées. The collection features stunning eye shadows and glosses and pays tribute to the charm and glamour of the Parisienne. The Écrin 6 Couleurs set reveals six precious eye shadows for tailor-made eyes and, to perfect the Parisienne look of signature chic style, KissKiss Essence de Gloss brilliantly combines the art of lip care with the magic of color!

Guerlain Regional Makeup Artist Rafael Aguilar Ochoa shows off the 68 ChampsElysées Collection with Beth Nowak.

Dona Herron and Gordana Jurkovic of Parlux Fragrances in front of the Nicole Miller fragrance display

Bloomingdale’s Estée Lauder Business Manager Minarto Fu with Rosie Dumas displaying pleasures bloom SEPTEMBER 2010 /

(Continued on page 56)

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Beauty Treats and Magic at Bloomingdale’s

Bloomingdale’s Lia Panos Bonilla (l.) with the Estée Lauder Southeast Team

Bloomingdale’s Dior Beauty team

Bloomingdale’s was the perfect stage for two major cosmetic events in June at the Lenox Square Mall in Atlanta, Georgia. Estée Lauder hosted an opportunity for new and existing clients to have a complimentary makeover and to have professional 5x7 photographs taken on site, which were then uploaded to the clients’ social network page, Web site or blog. “This event has been a perfect match. So many people are on a social network, whether it is Facebook or LinkedIn, and they want to post a great picture of themselves,” said Lia Panos Bonilla, Bloomingdale’s Lenox Square Mall Department Manager. The counter was very busy, with 75 clients booked to take advantage of the event. Estée Lauder had a team of national and regional Makeup Artists to service the strong response.

Another big hit at Bloomingdale’s was Dior Beauty’s Dior Magic Show. Beauty is in the eye of the beholder, so when clients sat with the “Sensitive” Mauriann (a Sensitive is a person who has a uniquely perceptive sensory system) of Atlanta, she looked beyond the physical when reading her clients’ Beauty Fortune Tarot cards. “You should experiment more with your eyes,” Mauriann told me, as she read my selected Tarot cards. “Your skin needs more nurturing; something is not in balance.” I excitedly moved onto the magical hands of Stephanie Guarino, a Dior Skincare Specialist, for a quick eyebrow shaping. “I love working for Dior Beauty. It’s fun and the company is always on the cutting edge of innovation in product launches,” said Ms. Guarino. I was very happy with my newly shaped eyebrows. Sally Wilson, another Dior Skincare Specialist, has been with Dior Beauty for 25 years. Ms. Wilson applied the L’Or de Vie skincare collection to my face. “This collection has extraordinary powers and benefits,” she said. My skin felt completely fresh. As I enjoyed my complimentary popcorn and lemonade, my makeover and pampering came to a completion, and I thanked the Dior Beauty team for a m a g i c a l e x p e r i - “Sensitive” Mauriann tells a Christian Dior client her beauty fortune. ence. BF

Ms. Panos Bonilla stands in front of the Beauty Treats GWPs.

This took place during Bloomingdale’s Beauty Treats, an annual event where most cosmetic vendors offer a gift-with-purchase. SEPTEMBER 2010 /

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REGIONALCORRESPONDENTS

ATLANTA PEACH

by Toni M. Lublin


s e g a s s e M t n Sce

(continued from page 25)

coconut orchid, orange flower absolute and jasmine petals dries down to a base of sandalwood, musk and amber. The fragrance is presented in a bottle inspired by the confident and voluptuous physique of a woman. Designed by Ms. Lopez in collaboration with Coty Prestige’s Jon Dinapoli, it is washed in a palette of soft gold and delicate rose, a feminine yet striking contrast. Topped with a jewel-like cap, the flacon embodies Ms. Lopez’s star power. Its carton carries a bold star imprint to reflect the essence of passion and glamour while continuing to embrace the ‘bling’ associated with Ms. Lopez. Love And Glamour Jennifer Lopez comes in a 1.7 oz. Eau de Parfum for $49.50 and 2.5 oz., $58.00. They are joined by Body Lotion in 6.7 oz. for $27.50. The fragrance will be available next month at fine department stores nationwide. The scent’s advertising campaign, shot by Photographer Craig McDean on an actual movie set, aimed to capture the magical moment of every woman’s most beautiful close-up—the passion, the drama, the emotion of 1940’s Hollywood glamour modernized in the personification of Ms. Lopez. The advertisement presents Love And Glamour Jennifer Lopez as Ms. Lopez’s next big ‘premiere.’

Be Clear

The flacon with the pink pave crystal heart charm

Following the successful launch of the signature bebe scent in 2009, bebe stores, inc. has again partnered with Inter Parfums, Inc. to launch the next installment of the fragrance franchise, bebe SHEER. Created and produced by Inter Parfums, bebe SHEER is inspired by the sexiness of sheer fabrics such as organza, tulle and silk. bebe SHEER is a playful blend of florals, fruits and musks developed by Takasago’s Perfumers Claudette Belnavis and Jean Jacques. It begins on a top note of citrus cocktail, apple and green floral. Its middle note of peony, rose, jasmine and freesia blends to a base of sandalwood, musk and amber. The original heart-shaped flacon for bebe fragrance, designed by Alain Choubana, has been replicated for bebe SHEER and debossed with the bebe logo. A pink pave crystal heart charm encircles the 3.4 oz. bottle and a silver heart charm is on the 1.7 oz. size. The carton, decorated with a flirty bebe SHEER pattern, has a window opening to reveal the bottle within. bebe SHEER Eau de Parfum comes in a .33 oz. mini for $12.00, 1.7 oz., $49.50 and 3.4 oz., $65.00. The collection also includes a 6 oz. fraganced body lotion for $25.00. The scent launched on August 19 exclusively with a VIP “Fall Collection Preview” event in all bebe stores in the US, Puerto Rico and Canada as well as online at bebe. com. The fragrance is also available at leading department and specialty stores internationally and in the US at Dillard’s and ULTA. Additional global distribution for bebe SHEER will be in its 52 stores in 14 countries operated through exclusive licensing The advertising visual for bebe SHEER agreements. The fragrance will be sampled with the bebe SHEER scented stick. The scent stick bebe SHEER scented sticks were produced by Rotuba using its patented, sampling tool for bebe SHEER Auracell® technology. Auracell® is an environmentally-friendly polymer derived developed by Rotuba from plant-based renewable resources. Scent translation from oil to finished product is perfected through innovative technology. It can be produced to be used in almost any plastic product. Other scent sampling designs can include items such as pens, key chains, jewelry and more. SEPTEMBER 2010 /

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Going Deep

Beauté Prestige International presents essence eau de parfum intense as the newest member of the Narciso Rodriguez musc collection.

Narciso Rodriguez has expanded his musc collection with essence eau de parfum intense. The Designer’s favorite accord has been refined to a deeper, more profound level with the addition of fresh floral notes. “Our new musc collection celebrates not only a new facet of femininity, but it’s a great evolution for us because it embodies the spirit of everything I love most,” Mr. Rodriguez explained. Musk is at the heart of essence eau de parfum intense accented with a floral note of ylang ylang, jasmine, orange tree flowers and iris. It is presented in a bottle painted silver from within to form a mirrored core and veiled with a matte smoky finish. essence eau de parfum intense is priced at $110.00 and is available now at fine department stores nationwide including Saks Fifth Avenue.

CHANEL’s Coco Mademoiselle Bath Essentials

Bathing Beautifully CHANEL offers Coco Mademoiselle Bath Essentials to enhance a woman’s fragrance experience. The feminine and sexy, young and exciting scent makes these bath products a perfect complement to a bathing ritual. The limited-distribution Coco Mademoiselle Bath Essentials include 6.8 oz. sizes of Moisturizing Body Lotion and Foaming Shower Gel for $47.50 each and Velvet Body Oil Spray in 6.8 oz. for $55.00. They are available now at department and specialty stores and at CHANEL.com.

Happy Anniversary

Vera Wang Anniversary highlights the 20 years of Vera Wang’s world of modern elegance and luxurious sophistication.

To celebrate the 20th anniversary of Vera Wang’s aspirational world filled with elegance and luxurious sophistication, Coty Prestige has introduced Vera Wang Anniversary, a sensuous, woody floral fragrance. This floral bouquet is dedicated to love, happiness and modern femininity. Vera Wang Anniversary begins on a top note of Sicilian bergamot, red apple leaves, mandarin oil and dew drops. Its heart of white gardenia, rose absolute and orange flowers dries down to a base of orris, amber crystals and cedarwood. The scent is presented in a faceted bottle decorated with lavender petals, which reveals the lavender juice within. It is topped with a clear glass cap and shiny platinum collar, two signature features of Vera Wang fragrances. The carton has a silver floral pattern evoking a celebration. Very Wang Anniversary comes in a 1.7 oz. Eau de Parfum for $72.00 and 3.4 oz., $92.00. They are joined by a Shimmer Rollerball in .34 oz. for $25.00. The collection is now at department stores nationwide.

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Bond No. 9 Cooper Square is an intense, contemporary Eau de Parfum.

New York Landmark

Bond No. 9’s newest New York City hotspot is Cooper Square, where the East Village meets NoHo and the Bowery, and is where the new, über-Downtown scene begins. Cooper Square is the front yard to Cooper Union, the worldfamous architecture and engineering institution. Cooper Square is named for Peter Cooper, the 19th century New York Inventor, entrepreneur, philanthropist and city notable who founded Cooper Union. It sits at the heart of where Downtown in future mode mixes with treasures from New York City’s past. Bond No. 9 Cooper Square captures the essence of this assertive neighborhood. The juice opens with a note of Cognac, spice infusion and juniper berry, which blends to a heart of lavender, myrrh, olibanum and patchouli. It is based on a note of cashmere wood, musk, vetiver, ciste labdanum and timberwood. The fragrance is presented in a chrome-finish bottle inspired by the neighborhood’s new architecture. Laser-etched with an overall patterning of the Bond No. 9 signature logo, its cut-out pattern emerges on the opposite side and the pool of Eau de Parfum becomes visible when the bottle is held up to the light. The fragrance comes in a 1.7 oz. size for $150.00 and 3.4 oz., $230.00. Bond No. 9 is on-counter now at Bond No. 9’s four New York stores, at Saks Fifth Avenue, at Harrods in London and online at Bondno9.com.

On The Light Side

Prada’s Infusion d’Iris Eau de Toilette is a lighter, fresher version of the classic Infusion d’Iris Eau de Parfum.

Three years after the launch of Infusion d’Iris Eau de Parfum, Prada is adding Infusion d’Iris Eau de Toilette to the iris universe. The juice blends traditional ingredients in a modern interpretation. Infusion d’Iris Eau de Toilette uses iris, extracted from the flower’s root in a combination with neroli, lily of the valley, violet, heliotrope, cedar and galbanum. The fragrance is presented in a vintage-style flacon and packaged in a stylish new color palette bearing the Prada heritage crest to link it with the rest of the Prada Infusion line. The bottle’s ice-white stopper and frosted glass reflecting the pale green liquid inside suggests freshness. The scent comes in a 50 ml size for $65.00, 100 ml, $85.00 and 200 ml, $115.00. A coffret containing 100 ml sizes of Infusion d’Iris Eau de Toilette, Body Lotion and Shower Gel is priced at $85.00. The collection is available now at Macy’s, Neiman Marcus, Nordstrom and Bloomingdale’s.

Spin On A Classic Parisian Designer Jean Paul Gaultier has expanded his CLASSIQUE X collection to include an intense and seductive new juice, CLASSIQUE X Limited Edition Perfume. A variation on the CLASSIQUE X eau de toilette, the new perfume is carefully crafted, with depth, texture and density. CLASSIQUE X Limited Edition Perfume opens with a top note of Bulgarian rose and mandarin orange. Its middle note of tuberose and orange blossom blends to a base of ambergris and vanilla. The fragrance is presented in the CLASSIQUE flacon covered in black armor featuring an extreme décolleté figure decorated with an X between her breasts and topped with a smaller black X. It is placed in a padded pink box. Jean Paul Gaultier CLASSIQUE X Limited Edition Perfume comes in a 20 ml size for $74.00 and is now exclusively at Nordstrom. SEPTEMBER 2010 /

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Jean Paul Gaultier CLASSIQUE X Limited Edition Perfume is introduced by Beauté Prestige International.


Maritime Adventure

Tommy Bahama Set Sail Martinique is introduced by ICON BEAUTY.

Tommy Bahama captures the essence of luxury island settings with its new Tommy Bahama Set Sail Martinique. This new scent for women is inspired by the colorful pallet of the island’s homes, flowers and fruits. The warm and soothing scent begins on a note of mandarin, which segues to floral notes and musk. It is presented in a semi-spherical shape in a soft seafoam shade. It is presented in its own color-coordinated box foil-stamped with the antiqued Set Sail Martinique logo. Tommy Bahama Set Sail Martinique Eau de Perfume Spray comes in a 3.4 oz. size for $58.00. It is available now at Tommy Bahama Stores and at tommybahama.com.

A Romantic Gem

Avon’s Rare Diamonds is sophisticated and classic.

Avon expands its lineup of precious scents with Rare Diamonds. It joins Rare Gold and Rare Pearls. Rare Diamonds is a rich, sensually luxurious scent. Rare Diamonds opens with a top note of sparkling plum blossom, guava pulp and peony. Its middle note of gardenia Brazil natureprint, diamond orchid and jasmine sambac is based on a note of cashmere woods, patchouli fleur and amber. It is presented in a curved bottle with a brilliant diamond-inspired faceted cap. The fragrance comes in a 1.7 oz. size for $23.00 and includes a free bracelet valued at $15.00 with a purchase. Rare Diamonds is available through Avon Representatives at 1-800-FOR AVON or at avon.com.

The Ultimate Accessory For the creation of Love Express, its first-ever scent, the fashion destination Express drew inspiration from three decades of its trend-setting style. Love Express is a luxe fragrance that goes beyond the highest heels or sparkling jewels to be the ultimate accessory for the style addict. “In a year of so many milestones including the celebration of our 30th anniversary, it is only fitting that we introduce our first women’s fragrance and that it be so aptly named Love Express,” affirmed Michael Weiss, President & Chief Executive Officer of Express. “We are proud and fortunate to have partnered with Express on the development of such a unique and beautifully constructed fragrance,” noted Robin Burns, Chairman & Founder of Batallure Beauty. “Love Express is absolutely irresistible…” Love Express, developed by Firmenich’s Perfumers Honorine Blanc and Annie Buzantian, is a fruity floral juice that opens on a note of blackberry, cassis, Italian mandarin and pineapple. Its heart of white iris, lily of the valley, night blooming jasmine Love Express is the first-ever and tiare blossoms dries down to a note of sandalwood and sheer vanilla musk. fragrance from Express. The fragrance comes in a 1.7 oz. size for $44.90 and 3.4 oz., $59.90. It is available now at Express and Express.com stores nationwide. There will be direct mail sampling at over 560 points of sale in the US. Select Express stores in the US will sample the scent as well in-store through ScentAir. SEPTEMBER 2010 /

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Hymn To Love

Guerlain’s Jacques Guerlain introduced the first oriental juice in 1925 when he created Shalimar. Inspired by the lovers Shah Jehan and Princess Mumtaz Mahal as they lived out their legendary romance in the gardens of Shalimar, the fragrance glorified the Années Folles when women were fashioning a whole new image for themselves. It was the Jazz Age when the Roaring Twenties pulsed with the Charleston and hot jazz. Shalimar’s juice of citrus notes, vanilla, iris, opopanax and tonka beans was presented in an iconic bottle designed by Raymond Guerlain to suggest the curves of the fountains that decorate the gardens of Indian palaces. Its faceted stopper features a sapphire blue color. Now, that flacon has been updated by Artist and Designer Jade Jagger. Her bottle is sculptured with curves that are soft, full and sensual. Her lines are sober, contemporary and devoid of unnecessary detail, which focuses on the essential. The upper part of the cap is a fan. The jewel-like stopper is dressed in an elegant grey blue. Ms. Jagger brings back the signet, the hallmark of Guerlain’s grandest perfumes, and places it on a midnight blue ribbon. Shalimar Eau de Parfum in its newly designed bottle comes in a 30 ml for $72.00; 50 ml, $95.00 and 90 ml, $123.00. It is available at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bloomingdale’s, Macy’s and Bergdorf Goodman. It is also available at saks.com and niemanmarcus.com.

Guerlain’s new flacon for Shalimar was designed by Jade Jagger.

Heaven Scent

Flower Show

Bliss® has introduced an eponymous in-spa-rational fragrance, which is a mood-boosting blend to produce an Bliss eau de ‘aah’-inspiring spa experience. Bliss toilette is eau de toilette was developed by bliss in a Mane’s Perfumer Cecile Hua, bottle. who captured the laid-back experience of the Bliss Spas. “Bliss ® makes you feel so comfortable,” Ms. Hua explained, “and I wanted to re-create that experience in a fragrance.” Bliss eau de toilette begins on a top note of bergamot, dewy greens and cucumber. Its middle note of lily and ylang ylang is based on a note of violet. “Bliss® is all about well-being,” affirmed Mike Indursky, President of Bliss®, “and that experience is bottled in Bliss eau de toilette. Bliss eau de toilette comes in a 50 ml size for $54.00 and a 10 ml rollerball for $18.00. The fragrance is available now at Bliss® spas, blissworld.com, Bliss ® catalog, at Sephora stores and sephora.com.

drom Perfumer Philippe Romano was given the brief to develop Flowerparty by Yves Rocher, which is a bright, feminine fragrance. “I was able to create this effect through the tingly cheerfulness of fresh, fruity and explosive notes. Lychee and raspberry, lively and lighthearted, give this fragrance its playful charm.” The fragrance begins on a top note of orange and mandarin, which blends to a heart of rose oil, raspberry and lychee. It is based on a drydown of vanilla. Flowerparty Eau de Toilette Spray comes in a 1.7 oz. size for $49.00 and is available now through Yves Rocher stores, on their Website and in catalogue.

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Yves Rocher’s Flowerparty is a floral, fruity sparkling fragrance.

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The Wholearth “Do Just One Thing” Four Piece Starter Kit is available on ShopNBC.

Making Good Scents

Wholearth Beauty + Bath by Danny Seo is an organic, eco-friendly line of products designed to inspire consumers to live a life of organic well-being in today’s world. With sustainable style and a vision for the future, the entire line is made using only natural and certified organic ingredients. Wholearth products are naturally luxurious, USDA approved organic and packaged with 100% post-consumer recycled (PCR) materials! The line has just been launched on ShopNBC and ShopNBC.com. The body care products are softly scented with a choice of Grateful Planet – Juicy Citrus or Eco Chic – Creamy Vanilla Lavender. There are also three fragrances in the line. Wholearth No. 4 Perfume Spray begins on a top note of bergamot, coriander and orange. Its middle note of rosewood and lavender mixes with a drydown of vanilla, benzoin and patchouli. Wholearth No. 7 Perfume Spray opens on a top note of anise, bergamot, basil and mandarin. The heart of lavender and sage blends to a base of sandalwood, vanilla and vetiver. Wholearth No. 10 Perfume Spray’s top note of anise, bergamot, basil and mandarin segues to a heart of lavender and sage. It is based on sandalwood, vanilla and vetiver. They each come in a 1.7 oz. size for $44.50. The Wholearth body care collection includes Wholearth Body Soufflé in 12 oz. for $33.25 and Wholearth Body Scrub Duo in 4 oz. for $59.75. There is also a Wholearth “Do Just One Thing” Four Piece Starter Kit containing 8 oz. sizes of Wholearth Body Wash, Body Lotion and Body Mist as well as a Wholearth tote Bag for $52.50. Love and Tears, surrender by Kilian is a new fragrance for both women and men.

Emotional Commitment

The last chapter in the “Love” theme of Kilian Hennessy’s is Love and Tears, surrender, a new fragrance for women and men. Love and Tears, surrender is expressed through the unconditional surrender to love of a Mediterranean jasmine. “To express this complexity of emotions, I did not want a jasmine that would smell too composed or too adorned but rather exaggerated within its two most dramatic facets: erotic and sacred,” Mr. Hennessy explained. Love and Tears, surrender is a blend of Indian absolute jasmine, Spanish orange blossom, Madagascan ylang ylang, French ciste, Italian bergamot, Paraguayan petit grain and French cypress. It is available now in a 1 oz. refill for $70.00, 1 oz. refillable travel spray, $135.00; 1.7 oz. refill, $125.00 and 1.7 oz. refillable bottle, $225.00.

Desert Bloom

Odin New

Perfumer Jean Claude Delville of drom was inspired York adds 04 Petrana to its by the Jordanian desert landscape for the fourth signaportfolio of ture scent from Odin New York, 04 Petrana. The uniscents. sex fragrance has a rich layering of influences, and its attention to composition comes alive. 04 Petrana opens on a top note of deep purple cassis, pink pepper and coriander. Its middle note of black iris, violet leaf absolute and garden heliotrope is based on a drydown of wild orris root, vetiver and white musk. The fragrance comes in a 3.4 oz. size for $110.00 and is available now at Odin New York, Barneys New York and barneys.com, Pas de Deux, Aedes de Venustas and Hershleifer’s in New York, Louis Boston in Boston, Forty Five Ten in Dallas and Carrots in San Francisco. BF SEPTEMBER 2010 /

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H liday Day Gift Sets .7 oz. Mini Deodorant Stick, 1.7 oz. Hair and Body Shampoo and a 3.4 oz. Rubber Spray. All scented with A*Men by Thierry Mugler and ideal to toss in a gym bag or pack to travel for the man on the go. Priced at $89.00. MUGLER COLOGNE by Thierry Mugler Sensual Energy Set This handsome gift set is the ideal solution for turning the holidays into the perfect olfactory experience. For $65.00, receive a 3.4 oz. MUGLER COLOGNE accompanied by Hair and Body Shampoo in a 4.4 oz. size. LAB SERIES MAX LS AGE-LESS FACE CREAM

Hydrate skin and reduce the appearance of lines and wrinkles with the MAX LS Age-less Face Cream, available in a 1.7 oz. size for the suggested retail price of $65.00.

Part I (continued from page 27)

and spice, evergreen sprigs and cinnamon sticks, red berries, nuts and pine cones, come together in Aromatique’s The Smell of Christmas® 8.6 oz. candle with an ornate lid. Wrapped in a festive gift box, the retail price is $25.00 and available at shoparomatique.com.

Dr. Andrew Weil for Origins™ Be Weil Collection

ORIGINS Firm Believers

Become a firm believer in high-performance skincare with this effective quartet from Origins—all containing Rhodiola, the legendary adaptogenic herb linked to longevity. For $65.00, receive a 50 ml size of Modern Friction™ Nature’s gentle dermabrasion, a 30 ml Youthtopia™ Agecorrecting serum, a 30 ml Youthtopia™ Skin firming cream and Youthtopia™ Firming eye cream in a 5 ml size. Protect and Preserve

AROMATIQUE The Smell of Christmas® Candle in Gift Box

All of the fragrances that evoke the holidays; citrus

White Tea and A Perfect World™ Skin Guardian with White Tea—all in 30 ml sizes for $46.00.

Help protect against the damaging effects of the sun and aging with this trio all containing Silver Tip White Tea. Receive A Perfect World™ SPF 25 Age-defense moisturizer with White Tea, A Perfect World™ Antioxidant moisturizer with SEPTEMBER 2010 /

The authority on Integrative Health, Dr. Andrew Weil, partners with Origins to bring you healthy looking skin! For the suggested retail price of $68.00, receive a 1 oz. Night Health™ Bedtime Face Cream, a 1 oz. Mega-Mushroom Skin Relief Advanced Face Serum, 1.7 oz. Mega-Mushroom Skin Relief Face Cream and a gift card for a complimentary Origins Mini Facial. Clean Comforts

Reveal a beautiful, healthy complexion with this skincare trio including Checks and Balances™ Frothy 5 oz. face wash, a 1.7 oz. Clear Improvement® Active charcoal mask and a 1.7 oz. Drink Up™ Intensive Overnight mask. The set comes complete with facial sponge for the retail price of $35.00. Express Male

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Get mistletoe ready with this set of full- and travelsize shaving essentials including Blade Runner® Energizing shave cream in a 5 oz. size, followed by a 1 oz. Fire Fighter® to take the burn out of shaving., and a 1.7 oz. Save the Males™ Multi-benefit moisturizer. The set is priced at $32.00. L’ORÉAL PARIS Visible Lift Serum Absolute Makeup Utilizing the latest pigment technology and luminizing ingredients, Visible Lift Serum Absolute provides flawless coverage and agereversing ingredients. Available in 12 skin-perfecting shades for the suggested retail price of $14.95. Studio Secrets Professional Metallic Shadow Duos L’Oréal Paris adds five highsheen shades of sophisticated eye shadow duos to the Studio Secrets Professional line. Available at lorealparis.com for $8.00. Studio Secrets Professional Color Smokes Eye Shadow Quad The traditional smoky eye gets a modern twist with four


H liday Day Gift Sets new palettes designed to dramatize every eye color. Available in four shades for the retail price of $7.15. OJON 4-piece Winter Shine & Protect Collection Packaged in a festive holiday design, this four piece collection includes shampoo, conditioner, leave-in glossing cream and glossing mist. The retail price is $44.00 and available exclusively at Sephora.

Part I

deluxe lights, camera, lashes! clinically-proven natural mascara, deluxe multiplEYE™ clinically proven lash enhancing primer and deluxe vitamininfused lipgloss for $43.00.

NORDSTROM Limited-Edition Color Blockbuster Palette

the jewelry box

TARTE ring it in

tarte’s ring it in gift set includes a trio of best-selling miniature cheek stains in new limited-edition shades and a fashionable ring for $25.00. good as gold Receive fifteen flattering shades of lipglosses in tarte’s deluxe gift set for $29.00. the royal collection This limited-edition palette includes 16 full-size eye shadows, deluxe clean slate natural face primer,

up kit is the ultimate travel accessory. Receive a chic pink pebbled case stashed with ten of Jouer’s favorite products inside. A $300.00 value, this set is priced at $200.00 and available at jouercosmetics.com.

Receive a limited-edition palette that includes 32 fullsize eye shadows, 8 new lip glosses, full-size mineral powder bronzer in park avenue princess, highlighting powder, 5 eyeliners and a necklace for $52.00 exclusively at Sephora. JOUER COSMETICS Holiday 2010 Editor’s Picks: Essential Makeup Kit

Celebrate the season with color! This palette is packed with 150 shimmer and matte eye shadows, 6 blush powders, 6 cream eyeliners, 4 professional-quality brushes, 3 eyeliner pencils. Priced at $29.00 (a $150.00 value) and available exclusively at Nordstrom.

MOLTON BROWN Holiday Gift Sets

Professional Brush Set with Vanity Case

Inspired by literary classics, these sets are designed to look like a hardback novel and packed with Molton Brown favorites. Eleven sets are priced from $48.00 - $90.00 and available at moltonbrown.com.

Ultra soft with all natural and synthetic hair, this set contains ten brushes in a vanity case and is available exclusively at Nordstrom with the retail price of $24.00, originally a $100.00 value.

ANTHONY FOR Men The ACTION Traveler

BABO BOTANICALS Babo Bunny Mix & Match Set

This limited-edition make-

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A perfect gift for the little one in your life, mix and match any two 8 oz. products (picture features smooth detangling shampoo and smooth detangler), a trio of 1 oz. fragrance-free Bunny soaps, 100% organic wash cloth, and 100% organic Babo the Bunny stuffed animal—all in a reusable 100% natural fiber basket. Available at babobotanicals.com for the retail price of $50.00.

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Take a trip in complete style with this must-have travel bag that includes a 2 oz. Foaming Face Wash, 2.5 oz. Face Scrub, 2.5 oz. 2-in-1 Shave Cream and the NEW Daily Advanced Moisturizer SPF 30 in a 2.5 oz. size. Available at anthony.com and priced at $99.00. BF


BRAZILIAN BASH (continued from page 28)

Mr. Morris and Mr. Vittoria (r.) with Coty’s Les Smith

Consultant Pamela Vaile with Ms. Baker

Ms. Blanc with Ralph Lauren Fragrances’ Guillaume de Lesquen, Firmenich’s Birgit Benayoun and L’Oréal USA’s David Suffit

Ms. Halev with Arcade’s Diane Crecca, Firmenich’s Frank Voelkl and Consultant Doreen Bollhofer

Ms. Poccia with Firmenich’s Theo Spilka

Fusion Brands’ Dana Kline (2nd l.) with Mr. Vittoria, Mr. Morris and Mr. Smith

Coty’s Ruth Sutcliffe with Mr. Matts and Beauty Fashion’s Debra Davis

Mr. Salmon (2nd r.) with Coty’s Lindsey Kopald, Patrice Weiman and Teri Siegel

Mr. de Lesquen, Ms. Blanc and Mr. Salmon enjoy the spectacular view from Firmenich’s office terrace

Mr. Spilka with Ms. Sutcliffe and Victory International’s Anil Monga

Ms. Bollhofer with Fusion Brands’ Candace Lazarus, Ms. Kline and Annie Bystryn

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MAKEUP KIT OF FALL COLOR (continued from page 31) Second Skin

Guerlain has created Lingerie de Peau as an invisible skin-fusion foundation that becomes a flawless second skin.

Guerlain introduces Lingerie de Peau to provide the ideal of a flawless second skin. Its formulation is so light that it becomes transparent. The pigments in the foundation, selected for their shade precision, are enveloped in polymers whose structure is close to that of the skin’s natural proteins. The pigments bind to the skin’s surface to color it and mimic its natural complexion. Each shade of Lingerie de Peau is a combination of pigments treated to achieve the ideal balance between matter and light. The invisible skin-fusion foundation with SPF 20 comes in nine shades and is priced at $56.00. Guerlain’s Les Voilettes Loose Powder was introduced in 1991 and has become part of the brand’s legend. Now, Guerlain offers Les Voilettes Loose Mineral Powder infused with minerals to fortify an invisible and flawless skin. It matifies and sets makeup without caking. The minerals enhance the complexion for a “bare skin” effect. Available in five shades, Les Voilettes Mineral Loose Powder is priced at $56.00. Both new makeup products are available now at select Saks Fifth Avenue, Nordstrom and Neiman Marcus stores as well as at Bergdorf Goodman.

Meow Mix

M·A·C’s Fabulous Felines Burmese Beauty palette of color

M·A·C has created Fabulous Felines, a new collection of makeup that is a take on the feline mystique. These colors and textures are inspired by the prized pedigrees of cats. The palettes include Palace Pedigreed, Leopard Luxe and Burmese Beauty. Each collection includes four combinations of Eye Shadow X 4, three shades of Superslick Liquid Eye Liner, two shades of Pigment, one shade of Plus Lash Mascara, four shades of Lipstick, three shades of Lipglass, one shade of Cremestick Liner and one shade of Mineralize Blush. They range in price from $13.00 to $36.00. Jin Soon was inspired by the decorative arts and architecture of the Forbidden City of Imperial China for her collection of exotic Nail Lacquers for M·A·C. Six shades of Nail Lacquer plus Overlacquer are each priced at $12.00. M·A·C has developed a new generation of Longwear technology with the Prolongwear SPF 10 Foundation, Concealer and Lipcreme. It’s a collection for those who have little time to reapply makeup during the day. Pro Longwear SPF 10 Foundation in a selection of 16 shades leaves skin looking smooth and flawless for up to 15 hours. It is joined by 15 matching shades of Pro Longwear Concealer, which also lasts up to 15 hours. Full coverage and breathable lip color is delivered for up to 12 hours by Pro Longwear Lipcreme in 12 shades. The collection also includes a 190 Foundation Brush and a 195 Concealer Brush. The Pro Longwear line ranges in price from $16.00 to $32.00. All of the makeup is now available at M·A·C locations nationwide. Avon’s superMagnify Mascara reveals up to 49% more lashes and up to 6X the lash volume.

Fall Beauty Report

Avon has created a collection of makeup that has an edgy twist on a softer, feminine look. Bold lashes and dark nails dominate, balanced with neutral highlighting shadow and a flawless complexion. superMagnify Mascara makes every lash count with a clump-free formula delivered with a 1,000+ bristle-molded brush. It comes in four shades for $8.50. Smooth Minerals Eyeshadow Pencils contain Avon’s patented blend of pearls and 100% naturally SEPTEMBER 2010 /

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MAKEUP KIT OF FALL COLOR

Smooth Minerals Eyeshadow Pencils from Avon offer smudge-proof and longwearing color.

Matte Nail Enamel leaves the shine behind for trendy matte hues by Avon. It is priced at $2.99.

derived mineral pigments that enhance eyes with a glimmer of shine and long-wearing color. They come in four shades for $7.00. A breathable mineral powder foundation is offered with Avon’s Smooth Minerals Liquid Foundation SPF 12. The formula contains 100% naturally-derived Mineral Complex and is enriched with essential nutrients and vitamins as well as Calcium PCA to help improve the integrity of the skin’s natural moisture barrier. It comes in 10 shades for $11.00. All of these fall makeup products are available now from Avon Representatives by calling 1-800-FOR-AVON or at avon.com.

Avon’s Smooth Minerals Liquid Foundation builds for sheer-to-full coverage.

In Bloom Givenchy’s Le Prisme Visage Blooming

The face of Givenchy’s Autumn-Winter Collection 2010, Bloooming

Le Prisme Eye Quad by Givenchy

Other new SKUs in Givenchy’s fall collection are new shades of Photo’Perfexion, Mister Bright and Mister Light, Phenomen’Eyes Effet Extension and Captiv’Eyes, Magic Khôl and Lip Liner.

Givenchy’s Rouge Interdit

Givenchy’s Pop Gloss

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Givenchy’s Autumn-Winter Collection 2010, Blooming, is dominated by orange to produce the energy that will resist the coming grey days of winter. The Blooming woman wishes to blossom out of season. The collection represents a wish for energy, a desire for light and a need for vitality. Limited-edition Le Prisme Visage Blooming offers two face harmonies suitable for all complexions. There are four shades for each powder to create the idea of a prism. Blooming


Pinks n°1 and Blooming Apricots n°2 are priced at $48.50. They are joined by Le Prisme Blushes Blooming in Blooming Fuchsias for $43.00. Other products in the Blooming Autumn-Winter Collection are Pop Gloss Crystal in Blooming Lilac, Rouge Interdit in Blooming Peach, Rouge Interdit Shine in Blooming Apricot, Gloss Interdit in Blooming Coral and Le Prisme Eye Quad in six combinations, which range in price from $24.50 to $56.00. Intensive treatment, night and day, for lashes is available with Givenchy’s new Mister Lash Booster. It is a combination of massaging brush, innovative packaging and active ingredients to be used day and night to prime, give intensive treatment and help enhance lash growth. Mister Lash Booster is priced at $30.00.

Intense Color

NARS’ Pure Matte Lipsticks provide a highdrama payoff to lips.

NARS’ Creative Director and Founder François Nars has created matte lipsticks that combine a rich texture with intense, stay-true color and a hydrating lip treatment in his new line of Pure Matte. These deeply pigmented colors go on soft and creamy for optimal color delivery. Formulated with vitamin E and acai oil, the lipcolor nourishes and conditions lips, and mango butter’s advanced moisturizing properties work to help prevent dryness and leave lips supple. NARS’ Pure Matte Lipsticks come in six shades and are priced at $25.00. They are available now at Saks Fifth Avenue. They will be promoted by an advertising campaign photographed by Mr. Nars and featuring Canadian Model Heather Marks.

Creating An Edge “Yes, sooty lids and goth lips look great on the runway—but how do you make them work for real life?” asked Bobbi Brown. “By infusing plum, cherry and maple tones with black and giving them a translucent texture, I created Pretty Powerful Eyes in the Bobbi Brown Black Velvet Collection shades that are strong, powerful and a little shocking—but also wearable and sophisticated,” Ms. Brown affirmed. The Bobbi Brown Black Velvet Collection includes three new shades of Metallic Eye Shadow, two new shades of Sparkle Eye Shadow, three new shades of Kohl Eyeliner, two new shades of Eye Shadow, one new shade of Metallic Lip Color, two new shades of Creamy Lip Color, two new shades of Lip Color and one new shade of Lip Gloss. They range in price from $20.00 to $24.00 and are available now at Bobbi Brown counters and at Creamy Lip Color combines rich color bobbibrown.com. with comfortable, long-lasting wear and a soft, creamy shine.

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MAKEUP KIT OF FALL COLOR

SAN FRANCISCO BEAT (continued from page 42)

Shopping On TV A destination for unique, quality beauty products is at ShopBeauty on ShopNBC. It aims to inspire, transform, educate, collaborate and build a beauty community for women of all ages. ShopBeauty’s newest makeup line is BECCA Cosmetics. BECCA Cosmetics is an international brand with a focus on a flawless, natural look. At the heart of BECCA Cosmetics is their 3-Step Skin Perfecting Makeup System of “Prepare, Perfect and Set.” Its Founder, Rebecca Morrice Williams, has developed a range of cosmetics that meet the needs of the busy woman. The BECCA Cosmetics collection includes a Five Color Palette Compact w/Brush, a Three Piece Natural Nudes Lip Collection, Fine Loose Powder & Brush Duo, Shimmering Skin Perfector, Three Piece Perfection Set, Mineral SPF 30 Primer, Three Piece Eyeliner Set and Beach Tint Duo. They range in price from $30.00 to $82.00 and are available now on ShopNBC.

SKUs from the BECCA Cosmetics line sold on ShopNBC

Airbrushed Beauty The Airbrush Makeup kit for the Dinair Personal Pro System

Makeup Artist and Cosmetologist Dina Ousley has developed the Dinair Pe r s o n a l P r o System, an advanced makeup device to deliver a flawless, long-lasting airbrushed look. It is a cover-up and provides even skin tone with a fine mist spray. The Dinair Personal Pro System is priced at $199.00, which includes four high-definition DINAIR Daily Wear airbrush foundation shades (consumer selects color range), Moisturizer, DINAIR personal-pro compressor, airbrush, hose, kit cleaner, how-to DVD instruction and travel bag. It is available now at salons around the world, at the Bellagio in Las Vegas and at airbrushmakeup.com. BF SEPTEMBER 2010 /

Saks Fifth Avenue offers a plethora of fragrances instore for the fall season that are sure to entice customers. Representatives from Nicole Miller and Parlux Fragrances were recently at the store promoting the latest fragrance Nicole Miller by Nicole Miller, which has been receiving rave reviews. Saks also houses the only boutique in San Francisco where the full line of the popular Bond No. 9 fragrances is available. According to Cosmetics Department Manager, Lawrence Quijada, the newest in technology for lashes and brows is neuLash ® and neuve a u B R OW — b o t h exclusive to Saks Fifth Avenue. From the industry leader and creator of award-winning neuLash® active eyelash technology c o m e s n e u v e a u - Saks Fifth Avenue Business Manager BROW active eye- Arlene Murray displays the latest Bond brow technology ™ . No. 9 frangrances. neuveauBROW contains powerful peptides, proteins and vitamins that team up to nourish, strengthen and improve the overall appearance and condition of thin, over-tweezed and undernourished eyebrows. It promotes and restores fuller, healthier-looking eyebrows in just four weeks. Another debut is the Bobbi Brown D e n i m & Rose Collection. The line features the Denim & Rose Mini Brush Set, Denim & Rose Face Palette and a luminescent brush-on liquid Highlighter Pen. Bobbi Brown’s Makeup Artist Lisa Tom and Andrea Aurelio in front of the new Denim & The new Sparkle Rose Collection Eye Shadow in Denim is a grown-up take on glitter, which will light up eyes, perfect to use in combination with the Long-Wear Gel Eyeliner in Denim Ink and Extreme Party Mascara in Denim Extreme Build. The entire look is topped with a new, rosy pink Shimmer Lip Gloss. As Bobbi Brown recently said, “everyone looks great in jeans—and anyone can pull off a dark denim eye. To make it wearable, I’ve paired inky blue shadows with pretty roses for lips... The combination is casual and put-together, rock & roll but romantic, and modern yet classic—all at once.” BF

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QVC Welcomes CEW’s Insider’s Choice Beauty Awards Winners (continued from page 33)

We absolutely believe that the QVC appearance will have a positive effect on our other channels of distribution. We are confident we will gain new customers from this show, and that our existing customers will be impressed. We expect that customers may visit our Shiseido counters and inquire about this QVC show to learn more about our award-winning technology.

MARCUS MONSON Celebrity National Makeup Artist Guerlain

Ms. Mangan and Ms. Jacobson with Shiseido’s Blair Bloom

I love the fact that the QVC appearance gets Guerlain more exposure along with QVC. It brings the brand to more people. Having this show in more than 98 million U.S. homes is an unbelievable experience for Guerlain. This is the first time that CEW Beauty Award winner Rouge G de Guerlain has been on QVC. Certain pieces of our product line will be a good fit for QVC. This lipstick [Rouge G de Guerlain] can be engraved with the recipient’s name on its side and would be a great holiday gift to be featured on QVC. Rouge G de Guerlain’s appearance on QVC will help to drive more people into the stores. They might say, “Hmm, I would really like to try this Guerlain product.” The QVC appearance has a positive effect on our other channels of distribution. If Ms. Jacobson with Guerlain’s you can get just a small percentage of the people watching to come into the store, it’s Marcus Monson a win/win situation. We don’t carry a full line on QVC, just a few lipsticks. But people may find that they love those lipsticks so much that they want to come to the Guerlain counter for eyeshadows, moisturizers, mascaras or any of our products. This program puts Guerlain in the forefront of their thoughts.

JOAN LASKER President and CEO ColorMetrics There isn’t anyone that doesn’t want to be on QVC, especially if you have a small company like mine. It’s a fantastic venue to show my product, TouchBack by ColorMark, to millions of viewers and one that I want to take. I was on QVC a few times with ColorMark, my original product, and I had an excellent experience. I sold more than 4,000 units in under seven minutes on my first show, and it’s just staggering the numbers that QVC can generate. The QVC appearance really gives me another channel of distribution where I am able to show the product in front of millions of people. The ‘before’ and ‘after’ for this product are so apparent and really generate the sales. So, for me to be able to Joan Lasker applies show the ‘before’ and ‘after’ in front of such a large audience is really a big plus for ColorMetrics’ TouchBack to a model on-set me. That will also spill over into my other areas of distribution where salon owners and other stores get calls because of my appearance on QVC. It will also drive sales on my Web site.

ROB ROBILLARD CEO Living Proof I’ve learned in my time at QVC that customers appreciate the secondary awards from Editors and the industry. There is a lot of power that comes from these appearances, because the QVC customers respond unbelievably well. This is a great platform for us as a company to be able to tout our award-winningness, which is pretty cool. On-set with (top) Ms. Mason and Mr. Robillard (bottom) two models demonstrating Living Proof’s Full Thickening Cream SEPTEMBER 2010 /

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BF


(continued from page 35)

Cellular Radiance Emulsion SPF 30 brightens with a complex of quartz crystals and reflecting pigments along with colloidal gold to help create surface luminescence. A brightening complex evens skin tone and helps prevent future age spots from forming. A golden peptide helps increase levels of collagen, improving skin elasticity, moisturization and diminishing wrinkles. SPF 30 provides protection against harmful free radicals. Salicornia plant extract increases aquaporines in the skin, allowing more water to be absorbed, while a rejuvenating plant complex of red clover, papaya and black cohosh helps replace moisture the skin loses as it ages. Red algae extract and boswellia extract help soothe and calm skin. La Prairie’s Exclusive Cellular Complex helps stimulate the skin’s natural renewal process, moisturizing and energizing with nutrients that encourage optimal functioning. A 1.7 oz. size of Cellular Radiance Emulsion SPF 30 is $425.00. It is now at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and at laprairie.com. Orlane’s Extreme AntiWrinkle Regenerating Night Serum is an intense dose of energy.

ENERGY BOOST

Orlane jump-starts the skin’s regeneration at night with new Extreme Anti-Wrinkle Regenerating Night Serum. This formulation blends the best active ingredients and establishes the correct dosages to fight wrinkles for women over 40 years of age. The silky, transparent serum contains Orlane’s Sirt-Complex of rice and soy extract to stimulate sirtuin, the longevity protein, which increases cell and DNA repair and promotes regeneration. The active biotechnology ingredient marine origin is a reparation booster to repair and protect DNA. Dermo Repair’s chufa extract repairs and diminishes wrinkles as well as tones and replumps wrinkles from within. Calmo-Repair, a neuromodulating peptide, shields the skin from the negative effects of stress that hampers its protection and repair. Caffeine and escin purify and decongest the skin, while B21 Bio-Energic Anti-Aging Complex stimulates cellular energy, regenerates and hydrates. Extreme Anti-Wrinkle Regenerating Night Serum comes in a 30 ml airless bottle for $325.00 and is available now at Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus.

EYE/LIP COORDINATION Shiseido Future Solution LX Eye and Lip Contour Regenerating Cream offers innovative technologies to address the visible signs of aging.

Shiseido pays special attention to eyes and lips with new Future Solution LX Eye and Lip Contour Regenerating Cream. This restorative treatment corrects and helps prevent the appearance of lines, sagging, roughness, dark circles and dullness around the delicate eye and lip areas. Future Solution LX Eye and Lip Contour Regenerating Cream features Shiseido’s patent-pending Skingenecell 1P and the new, exclusive Form Support Veil to address the visible signs of aging while protecting skin’s resilience. The patent-pending agent AD* forms a network structure to fill the uneven areas of the skin and then returns to its original shape to restore and enhance the skin’s firmness. Luminous powders diffuse and reflect light for an immediate cosmetic benefit. Sakura Leaf Extract protects elastin fibers by inhibiting elastase, which breaks down elastin fibers. Super Yeast Extract, Star Fruit Extract and Okra Extract improve the skin’s quality by promoting the production of collagen and hyaluronic acid. Premium Uji Green Tea Extract provides potent anti-oxidant effects to help prevent cellular damage from UV rays. Ononis Extract helps encourage the production of laminin 5, which promotes the restoration SEPTEMBER 2010 /

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of the skin’s basement membrane. The skin’s micro-circulation is promoted with Angelica Root Extract. Eyes and lips can be treated with Shiseido Future Solution LX Eye and Lip Contour Regenerating Cream both morning and at night. It comes in a 15 ml size for $130.00 and is available nationwide now at fine department and specialty stores where Shiseido products are sold and also online at Macy’s, Bloomingdale’s, Nordstrom, Lord & Taylor, Saks Fifth Avenue, Barneys New York and Dillard’s.

CoverGirl & Olay Simply Ageless Serum Primer’s lightweight, creamy formula applies clear on skin.

INSTANT ‘FACELIFT’

CoverGirl & Olay’s Simply Ageless line has acquired new Simply Ageless Serum Primer. This advanced Serum Primer gives skin a facelift effect for an instantly firmer looking complexion. CoverGirl & Olay Simply Ageless Serum Primer contains Olay Regenerist to smooth and firm the skin’s appearance and create a canvas for foundation application. The lightweight formula provides continuous moisturization for up to eight hours and contains an Amino-Peptide Complex to improve the skin’s texture as well as glycerin to hydrate and firm. Simply Ageless Serum Primer improves the complexion’s exfoliation rate to help reveal new skin over time. Dermatologically-tested, suited for sensitive skin and oil-free, CoverGirl & Olay Simply Ageless Serum Primer is now available for $13.99 at mass-market retail outlets nationwide.

C-SPAN emerginC, a professional cosmeceutical skincare line, launched its Vitamin C Serum in 1996 and has since added several treatments to the line. Now, emerginC has developed Scientific Organics, a paraben-free, petro-chemical-free, synthetic fragrance-free collection with a minimum of 70% organic ingredients in every SKU. The Scientific Organics line combines botanicals and marine extracts in its formulations. One of the unique ingredients is Kombucha, a tea that is fermented to yield a culture known as “scoby” that produces a range of organic acids such as glucuronic acid, gluconic acid, lactic acid, acetic acid, butyric acid, malic acid and usnic acid. It also produces vitamins B and C as well as amino acids and enzymes. Other active ingredients in the collection include grape stem cells, spirulina, goji berry, white and green teas, seaweed, aloe vera, organic pine bark extract as well as plant-based, hydrating and brightening complexes. emerginC’s Scientific Organics line includes Kombucha Cleanser, Spirulina Toner, Phytocell Serum, Phytocell Detox Mask and Phytocell Cream. They range in price from $30.00 to $85.00 and are available at top spas nationwide such as Miraval, Trump International, Wynn, Caesar’s Palace and Carneros Inn.

Scientific Organics’ Phytocell Serum for all skin types is a hydrating, intensive agefighting formulation.

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REVVED-UP SKIN REPAIR StriVectin® has an all-new clinical formula and new clinical proof. The new formulation, StriVectin-SD™ Intensive Concentrate for Stretch Marks & Wrinkles is said to rebuild healthier, more resilient and younger-looking skin. Companion products StriVectin-SD ™ Eye Concentrate for Wrinkles and Instant Retexturizing Scrub have also been added to the line. StriVectin-SD™ Intensive Concentrate for Stretch Marks and Wrinkles contains NIA-114™, a multi-patented, proprietary technology rooted in 30 years of research into DNA repair and skin cancer prevention. This technology, combined with peptides in the original StriVectin formula plus additional actives yields anti-aging and skin repair results clinically proven to reverse the visible and cellular effects of skin damage over time. The new, reformulated StriVectin-SD ™ has ceramides, anti-oxidants (Resveratrol®, Swiss cress sprouts, apple stem cells) and sodium hyaluronate to further enhance firmness, protect skin quality and redensify texture. The Intensive Concentrate for Stretch Marks & Wrinkles comes in a 5 oz. size The clinical studies to assess both visual for $135.00. benefits and skin health benefits of StriVectin-SD™ Instant Retexturizing Scrub, StriVectin-SD™ Eye Concentrate for Wrinkles contains 7.5% NIA-114 + Eye Concentrate for Wrinkles and Intensive Peptide Actives ™ to stimulate the repair of damaged DNA and bolster Concentrate for Stretch Marks & Wrinkles cellular defenses as well as stimulate fibroblasts to promote collagen provided documentation for the efficacy of the products. synthesis. Other ingredients include Haloxyl™, Algae Firming Extract, caffeine, Swiss apple, stem cells, garden sprout extract, Resveratrol ™, ceramide 2 and sodium hyaluronate as well as light diffusing micas. These ingredients fight aging around the eye area, target dark circles, puffiness, crow’s feet and lost elasticity. The product comes in a 1 oz. size for $59.00. StriVectin-SD™ Instant Retexturizing Scrub is driven by NIA-114 + Pro-Niasomes™ to roll across the skin providing gentle physical exfoliation while delivering the benefits of NIA-114. The formulation also contains natural sugar esters, chamomile, oat bran extract, sage leaf and sunflower oil to remove surface impurities and dry skin cells for greater luminosity, as well as smoothe rough areas and improve overall texture and tone. It comes in a 5 oz. size for $45.00. All of the new products in the StriVectin-SD™ line are available now at Macy’s, Bloomingdale’s, Lord & Taylor, Dillard’s, ULTA and at strivectin.com.

TARGET-TASKERS Dior Beauty has introduced a complete collection of Cleansers tailored to meet the needs of different skin types. Three color-coded categories—Gentle (Pink), Purifying (Blue) and Instant (Pearl Grey)—were formulated with exclusive ingredients to target specific skin concerns. The Gentle range contains velvet peony to soothe and comfort dry and sensitive skin. The Purifying range features crystal iris to purify and regulate normal to combination skin. The Instant line for all skin types is formulated with pure lily to strengthen and protect the skin. The Gentle line includes Cleansing Milk, Toning Lotion and Foaming Cleanser. The Purifying collection includes SEPTEMBER 2010 /

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Dior Beauty’s L’Or de Vie Travel Collection

Cleansing Milk, Toning Lotion and Foaming Cleanser. The three products in the Instant line are Cleansing Water, Eye Makeup Remover for Sensitive Eyes and Gentle Exfoliant. They range in price from $28.00 to $38.00 and are now available at Dior Beauty counters nationwide. Dior Beauty’s luxe anti-oxidant L’Or de Vie line is now offered to its jet-setting clientele in a special travel set. The line’s La Crème L’Extrait and Eye Cream come in mini-versions that are pre-approved to travel on planes. The L’Or de Vie Travel Collection is priced at $215.00 and is now at Neiman Marcus and Saks Fifth Avenue.

SELF-REPAIR

Guerlain’s Abeille Royale is based on the healing powers of honey.

Guerlain Research understands and translates the key messages that influence the activation of healing and the natural self-repair of the skin. Its research has led to the identification of natural bee products, known to be effective in natural healing substances for Pure Royal Concentrate, the key active ingredient of Abeille Royale. Guerlain has chosen the best raw material derived from various types of honey from different regions of the world. The Black Bee from Ouessant Island off French Brittany produces honey of exceptional purity and is the standard of purity used to evaluate the quality of products collected worldwide. The formulation also contains thyme honey, clover honey from New Zealand and French royal jelly. Guerlain’s Pure Royal Concentrate is an exclusive and carefully dosed composition that stimulates the key mechanisms of the healing process within the skin. It continuously repairs wrinkles and promotes tissue firmness. Abeille Royale is priced at $140.00 and is available now exclusively at Nordstrom.

Bobbi Brown’s Hydrating skincare line has a lightweight texture and provides a canvas for the smooth and even delivery of foundation and concealer.

THIRST QUENCHER “This enriched mineral water-infused line gives your skin exactly what it needs to stay healthy: moisture,” said Bobbi Brown about her new Hydrating skincare collection. The ingredients in the line are designed to replenish dehydrated skin. A natural humectant helps maintain water levels deeper in the skin. Each product in the line also contains its own unique star ingredients as well as collagen to restore the skin’s natural plumpness and youthful condition. The Hydrating line includes Face Tonic, Gel Cream, Face Cream, Eye Cream and Intense Night Cream. They range in price from $26.00 to $58.00 and are available now at Bobbi Brown counters nationwide. BF

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MULTIPLE PERSONALITIES (continued from page 37) ICON BEAUTY has launched Tommy Bahama Set Sail Martinique.

CRUISING THE CARIBBEAN Tommy Bahama bottles the scent of luxury island living with Set Sail Martinique for men. The fragrance represents the essence of this balmy retreat in its blend of iced bergamot, fresh pepper and musk. It is presented in a deep aquamarine bottle color-coordinated with a carton foil stamped with an antiqued Set Sail Martinique logo. Tommy Bahama Set Sail Martinique for men comes in a 3.4 oz. size for $58.00 and is available now at Tommy Bahama stores, at fine retailers nationwide including Nordstrom, as well as high profile resorts worldwide and at tommybahama.com.

A CLOSE SHAVE

Aveda Men PureFormance™ Shave Cream produces a rich, creamy lather that preps the skin for a close, comfortable shave.

Two shaving products have been added to Aveda’s portfolio. They are both 99.7% naturally-derived formulations. Aveda Men Pure-Formance™ Shave Cream helps protect the skin from irritation during shaving, reduces razor burn, softens even super-heavy beards and soothes skin with its conditioning, moisturizing formulation. It contains natural emollients, vitamin E, aloe, scutellaria baicalensis root extract, argan oil and a proprietary phyto-active blend developed by Clinical Aromaologist Pierre Franchomme. It is scented with kunzea and the certified organic oils of lemon, spearmint, vetiver and lavender. Aveda Men offers a post-shave moisturizing, non-oily Pure-Formance™ Dual-Action Aftershave. It soothes razor irritation, minimizes ingrown hairs, forms a protective barrier on the skin, reduces the appearance of pores and helps maintain the skin’s elasticity. The formulation contains scutellaria baicalensis root extract, argan oil and the proprietary phytoactive blend. Aveda Men Pure-Formance ™ Aveda Men Pure™ Shave Cream comes in a 5 oz. size Formance Shave Cream and Pure-Formance™ for $18.00 and Pure-Formance ™ Dual-Action Aftershave Dual-Action Aftershave in a 2.5 oz. are presented in packagsize for $35.00. Both new products ing that is constructed of 45% post-consumer, are available now at Aveda salons, recycled HDPE (highspas and stores and online at density polyethylene). aveda.com and m.aveda.com. BF

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CHRISTINE JOHNSTON TAKES COSMETICS & FRAGRANCES CENTER STAGE

MAKING SALES

(continued from page 26)

(continued from page 29)

visuals and, including all doors in all major promotions, offers more accessibility to more customers. We’ve added a seasonal Beauty Week Event and kicked it off with our first-ever Beauty Book, Beautiful You…highlighting trends, newness and value and featuring exclusive visuals and exciting events. We continue to work closely with Estée Lauder and Clinique to build on the strength of existing store growth and increase our distribution in key, opportunity markets. BF: What have you accomplished in your first year at Stage Stores? CJ: Prior to my arrival, there was a strong Cosmetics Team in place, which was doing a good job of driving growth within a difficult economy. My role has been to take something really good and make it even better. The challenge has been exhilarating, to say the least. It’s been exciting to merge two divisions—Houston and South Hill, Virginia Cosmetics divisions—while maintaining growth in each, raising market visibility and driving sales. BF: What goals lie ahead? CJ: Stage Stores remains firm in its position, thrusting Cosmetics and Fragrances front and forward, expanding our new strategies into many more doors in the next 24 months. Bringing small town customers more of the products they want, stocking the goods as soon as possible and giving personalized service…that is our ultimate goal! BF: Can you enlighten us on Stage Stores’ unique positioning? CJ: Stage Stores, Inc. is a leading small town retailer operating under five nameplates: Bealls, Goody’s, Palais Royal, Peebles and Stage, with 774 stores—varying in size from 5,000 to 54,000 sq. ft.—in 39 states. Market population ranges from 10,000 to 4,000,000, with 65% of our stores serving market populations less than 50,000. Our niche is delivering family apparel, accessories and cosmetics/fragrances to the underserved customer. She is very aware of the latest trends and wants the convenience of purchasing her desired products close to home. The culture within the Stage organization embodies the essence of teamwork at its very best. The easily accessible management team allows decisions to be made quickly, and consequently, we’re a nimble, responsive group. At Stage, you really can be an entrepreneur in the true sense of the word. Joining the Stage team has been a very interesting and rewarding venture, as it has given me the opportunity to grow…to learn a new business model, while at the same time, allowing me to share the expertise I have developed over many years of strong partnerships within the Cosmetics and Fragrance industry. BF SEPTEMBER 2010 /

Krystal Cameron mark. Representative Montgomery, Texas I joined mark. in October 2008 as a Campus Representative at Texas A&M University. I discovered the mark. Representative program when I saw an advertisement for the internship program. Although I wasn’t looking for an internship at that time, I have always loved all-things beauty and was immediately interested in the Representative program. With a minor in business and always having an entrepreneurial spirit, I thought mark. would make the perfect fit. When I first began selling mark., I started small, trying to build a customer base of friends and family. I threw mark. parties at my parents’ home and then started throwing mark. parties on campus at my apartment. As I began to feel more comfortable, I passed out mark. magalogs in the campus bookstore to help grow my business. A year later, my business was really starting to take off. The mark. Campus Sales Manager and I were charged with raising money for the mark. m.powerment campaign, a philanthropic initiative dedicated to breaking the cycle of partner violence. We sold the most m.powerment necklaces out of any other college campus program and raised over $1,000. As a result, we were flown to New York City to the Avon Foundation Gala, where we met with mark. President, Claudia Poccia and mark. Spokesperson, Lauren Conrad. By the spring of 2010, I was ready for an internship. I applied by writing an essay on why I wanted to be an intern and what I planned to take away with me and learn from the experience. After a phone interview and a Skype video interview, I learned that I was chosen to work in the Public Relations Department at mark. for the summer! This was perfect timing as I had just graduated from Texas A&M University in May. Being a small-town Texas girl, moving to a big city such as New York was very exciting for me. My internship provided hands-on experience both in the business world and in the real world. mark. has given me more opportunities than most young women my age, and I feel confident that the skills I have learned at mark. this summer will help land me my dream job. BF

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CIBS 2010 CALENDAR Cosmetic Industry Buyers and Suppliers www.cibsonline.com

SEPTEMBER 15th_________ Monthly Luncheon------------12:00 Noon Wednesday The Manhattan Club, NYC

OCTOBER 13th_________ Monthly Luncheon------------12:00 Noon Wednesday The Manhattan Club, NYC

OCTOBER 21st_________ Fall Cocktail Party------------6:00 PM Thursday Rosa Mexicano Union Square, NYC

NOVEMBER 10th_________ Members Only Luncheon-----------12:00 Noon Wednesday Harvard Club, NYC

DECEMBER 4th_________ Holiday Dinner/Dance-----------7:00 PM Saturday New York Hilton, NYC

DECEMBER 8th _________ Monthly Luncheon-----------12:00 Noon Wednesday The Manhattan Club, NYC

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BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro (M) Meeting (P) Press Trip (R) Reception (S) Seminar (T) Trade Show ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

2010 SEPTEMBER 11 - 12th Avon Walk for Breast Cancer Santa Barbara CA www.avonwalk.org

SEPTEMBER 12 - 15th

Beyond Beauty Paris Porte de Versailles (T) www.beyondbeautyparis.com

SEPTEMBER 13th

Allure Best of Beauty Awards Jazz at Lincoln Center • NYC 7:00 PM (A) (R) (212) 286-4588 www.allure.com

SEPTEMBER 15th

Cosmetic Executive Women Newsmaker Forum with Procter & Gamble’s Ed Shirley Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 16th

NJPEC Hall of Fame & Scholarship Dinner The Manor • West Orange NJ 6:00 PM (908) 233-1234 www.njpec.com American Cancer Society DreamBall Honoring Nordstrom’s Peter Nordstrom and Procter & Gamble’s Ed Shirley Cipriani 42nd Street • NYC 7:00 PM (B) (TA) www.thedreamball.org

SEPTEMBER 22nd

Fashion Institute of Technology 10th Anniversary Celebration Breakfast: FIT Master’s Program Honoring P&G’s Marc Pritchard & Allure’s Linda Wells Guastavino’s • NYC 8:00 AM Breakfast (TA) (212) 217-4100 www.fitnyc.edu/10years

SEPTEMBER 23rd

Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org Cosmetic Executive Women Young Executives Cocktail Connections: West Coast Dermalogica • Santa Monica CA 6:30 PM (R) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 28 - 29th

HBA Spa & Resort / Medical Esthetics Conference & Expo Javits Center • NYC (T) www.hbaexpo.com

SEPTEMBER 28 - 30th

HBA Global Expo & Conference Javits Center • NYC (T) (212) 600-3117 www.hbaexpo.com

SEPTEMBER 29th

Fragrance Foundation Fragrance Summit Time-Life Building • NYC 9:00 AM Members Only (S) (212) 725-2755 x103 www.fragrance.org ICMAD Seminar at HBA Global Expo Javits Convention Center • NYC 11:00 AM (T) (847) 991-4499 www.icmad.org ICMAD Young Designers Awards Dinner Twenty Four Fifth Ballroom • NYC 6:00 PM (847) 991-4499 www.icmad.org

OCTOBER 1st

Cosmetic Executive Women Achiever Awards Luncheon with Procter & Gamble’s Alex Keith, Clinique’s Janet Pardo, mark.’s Claudia Poccia, Carol’s Daughter’s Lisa Price and Coty Prestige’s Lori Singer; and Corporate Empowerment for Women Award to Johnson & Johnson Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

OCTOBER 4 - 6th

Perfume Expo America (PXA) Hilton New York • NYC Free Admission for Retailers (T) (305) 397-8025 www.perfumexamerica.com

OCTOBER 5th

Fragrance Foundation Circle of Champions Dinner Honoring Estée Lauder’s Thia Breen St. Regis • NYC 5:30 PM Members Only (A) (TA) (212) 725-2755 x103 www.fragrance.org

OCTOBER 12th

Skin Cancer Foundation Skin Sense Award Gala The Pierre • NYC 6:00 PM (A) (TA) (212) 725-5176 gala@skincancer.org

OCTOBER 14th

Cosmetic Executive Women Women in Beauty Series - Retail Roundtable with BlueMercury’s Maria Malcolm Beck, The NPD Group’s Karen Grant, Sephora USA’s Sharon Rothstein & Macy’s Nancy Schmidt with Moderator WWD Beauty Biz’s Jenny B. Fine Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

OCTOBER 16 - 17th Avon Walk for Breast Cancer NYC www.avonwalk.org

OCTOBER 18 - 22nd

TFWA World Exhibition Palais des Festivals • Cannes France (T) www.tfwa.com

OCTOBER 20 - 22nd

Luxe Pack Monaco Grimaldi Forum • Monaco (T) www.luxepack.com

OCTOBER 23 - 24th Avon Walk for Breast Cancer Charlotte NC www.avonwalk.org

OCTOBER 26th

Fragrance Foundation Wine & Fragrance Event NYC (TA) (212) 725-2755 x103 www.fragrance.org

OCTOBER 28th

Fashion Group International Night of Stars Honoring “The Globalists” with Super Star Nicolas Ghesquiere, Beauty Award to Frederic Fekkai & Humanitarian Award to Evelyn Lauder Cipriani Wall Street • NYC 6:15 PM (A) (TA) (212) 302-5511 www.fgi.org

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Telefax (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Surface Mail-Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Back issues over 12 months, $25.00 a copy. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.


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