Beauty Fashion September 2011

Page 1

© 2011 Estée Lauder Inc.



NEVER LET GO with the new fr

ragrance for her that gives back.

Featuring Color Design All In One 5 Shadow & Liner Palette in Rose Coquette.


The 1st doll lash mascara by Lancôme

DOLL LASH EFFECT MASCARA – WIDE-EYE LOOK Volumized, extended, lifted lashes. New patented brush coats every lash without weighing them down for a flirtatious doll-like look. Get dolled up at







On the cover: Worldwide phenomenon Justin Bieber introduced his first fragrance, SOMEDAY, in partnership with Give Back Brands in June 2011, breaking all historical records for a celebrity fragrance at retail. What is truly remarkable is the mission behind Give Back Brands, which is to donate all net profits to charity. Congratulations to Justin Bieber and Give Back Brands on the biggest celebrity fragrance launch to date!


Duane Reade At 40 Wall Street






The Beauty Flash


Industry Ear


Give Back Brands The Company Behind The Biggest Celebrity Fragrance Launch In History, SOMEDAY by Justin Bieber


Napoleon Perdis Builds His Beauty Empire


Joelle Guedalia Joins Palm Beach Beauté


Taylor Swift’s Fragrant Vision


CEW Awards Winners Show On QVC


Maybelline New York’s Great Lash At 40


Beauty Australia -Andrea Ferrari

© 2011 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.


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San Francisco Beat -Raphaella Barkley



On The Avenue


On The Scent Track


Holiday Gift Sets Part I


Man Power


About Face


Color Confidential













GOOD WILL HUNTING In a unique partnership, SOMEDAY by Justin Bieber was launched by Give Back Brands, a company that markets world-class beauty products and fragrances with a core mission of donating net profits to designated charities. Our cover story on the new fragrance and Give Back Brands reveals the strategy behind this game-changing charitable model in the beauty category. Maybe we’re seeing an altruistic trend here. In Manhattan’s SoHo, Nordstrom has just opened a store called Treasure&Bond, which makes no reference to the retailer’s own name. It will not even contribute to Nordstrom’s bottom line, as the profits have been committed to charities. Is ‘give back’ the wave of the future? Napoleon Perdis has spread good will as he built a beauty empire that is on a continuous growth spurt. Beauty Fashion interviewed the beauty entrepreneur for this issue to learn about the Napoleon Perdis culture and his plans for expansion. Let’s keep the good will flowing this fall.

George Ledes President and CEO



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Lord & Taylor’s Liz Rodbell and Barbara Zinn-Moore (r.) with bliss®’ Mike Indursky

Mr. Indursky (r.), joined by Lord & Taylor’s Yicel Rodriguez and Lydia Wilson, cuts the ribbon at the new bliss® installation.

Mike Indursky, President of Bliss World, celebrated the 15th anniversary of bliss® by opening the brand’s installation at New York City’s Lord & Taylor. “Lord & Taylor has made a huge commitment in the renovation of its beauty floor, and it means so much to us to be a part of it. I know we will do beautiful business together,” Mr. Indursky declared. “Our brand stands for happiness, and we want to convey that happiness in-store.” “We want to bring the spa experience to the guest in the store where we have trained Aestheticians at the counter who understand the customer’s skin. They work for Lord & Taylor,” he explained, “but we share in their selection and training.” bliss® is in all of Lord & Taylor’s doors and also online at Barbara Zinn-Moore, Lord & Taylor’s Senior Vice President and GMM for Cosmetics and Fragrance, said, “We have wanted the bliss® brand and are thrilled that we now have them at all of our stores. bliss® adds a treatment brand to our mix, and skincare is our great strength. It is a fun brand and Ms. Rodbell with bliss®’ Ms. Zinn-Moore and Lord & the customer will respond.” Beth Ann Catalano Taylor’s David Clements


Bloomingdale’s Howard Kreitzman and LVMH Fragrance Brands’ Nicholas Munafo

OCTOBER Fusion Brands’ Sales Meeting Interview with QVC’s Claudia Lucas Elements Showcase’s 2-day exhibition The Estée Lauder Companies’ Breast Cancer Awareness Campaign

LVMH Fragrance Brands joined with Gotham magazine to host a celebration for the launch of Kenzo Flower Tag at Manhattan’s Bloomingdale’s 59th Street on July 27. With the purchase of any size of the new fragrance, customers got tagged with a T-shirt signed by Artist Samske. “Launched now in the US following a global introduction, Kenzo Flower Tag is currently top ranked in France,” explained Nicholas Munafo, President of LVMH Fragrance Brands. “Kenzo Flower Tag conveys the core DNA of the Kenzo brand. It is a brand that makes you dream and smile.” Mr. Munafo revealed that Kenzo Flower Tag ranked in the top ten in the first two days of its launch period at Bloomingdale’s. “We have had wonderful support A model gives poppies to cusfrom Bloomingdale’s.” to celebrate the launch “We are very happy with our relationship with tomers of Kenzo Flower Tag. LVMH Fragrance Brands,” expressed Howard Kreitzman, Vice President and DMM of Fragrance and Cosmetics at Bloomingdale’s. “The launch of Kenzo Flower Tag adds another layer of excellence and animation to our floor. We appreciate the ongoing support of LVMH Fragrance Brands. We are very pleased with the initial results [of this new Kenzo f r a g r a n c e ] ,” M r. Kreitzman declared, “and we have high expectations for the Mr. Munafo (c.) joins LVMH Fragrance Samske signs a T-shirt for a brand.” BF Brands’ Jessica Barlow and Joni Allen. customer. SEPTEMBER 2011 /


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From the lead inventor of Sonicare®, the Clarisonic® Skin Cleansing System uses patented sonic technology to remove more dirt, sebum and makeup than manual cleansing. By removing more impurities each day, skin is softer, smoother and more receptive to products and treatments. Beautiful skin begins with cleaner skin. And cleaner skin begins with Clarisonic. But don’t just take our word, ask a colleague.

Clarisonic is a registered trademark of Pacific Bioscience Laboratories, Inc. Sonicare is a registered trademark of Philips Oral Healthcare Inc., which is not affi liated with PBL or Clarisonic. © 2011 Pacific Bioscience Laboratories, Inc.

Cleanses 6X better than manual cleansing.





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EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.


Beyond Beauty Paris Porte de Versailles • France (T)


MakeUp in New York Studio 450 • NYC (T)


Tax Free World Exhibition Palais des Festivals • Cannes France (T)


HBA Re-Connect Virtual Trade Show 8:30 AM - 5:30 PM (609) 659-7617 ICMAD Financial Workshop: Raising Capital for Your Company Friars Club • NYC 2:00 PM (S) (TA) (847) 991-4499 Cosmetic Executive Women Newsmaker Forum: A Conversation with Avon’s Andrea Jung Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 ICMAD Young Designers Awards Dinner Twenty Four Fifth • NYC 6:30 PM (800) 334-2623


Fashion Group International Retail Symposium and The Robin Report Luncheon New York Hilton • NYC 11:15 AM (S) (212) 302-5511


Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500


American Cancer Society DreamBall Honoring Allure’s Linda Wells and Clarins’ Jonathan Zrihen Cipriani 42nd Street • NYC 7:00 PM (B) (TA) (212) 237-3915 DreamBall After Dark Party Cipriani 42nd Street • NYC 9:30 PM (TA)


Fragrance Foundation Circle of Champions Honoring Bath & Body Works’ Camille McDonald St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755


Skin Cancer Foundation Skin Sense Award Gala Plaza Hotel • NYC 6:00 PM (A) (TA) (212) 725-5176


drom Insider’s Secrets Exhibition Party NYC 7:00 PM (R) (IO)


Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 SEPTEMBER 2011 /


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Cosmetic Executive Women Achiever Awards Luncheon Honoring Alberto Culver’s Gina Boswell, Dior Beauty’s Lisa Hawkins, L’Oréal USA’s Leslie Marino and Lord & Taylor’s Barbara Zinn-Moore Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026


Fragrance Foundation “Pop Your Cork” Wine & Food Tasting Event City Winery • NYC 6:00 PM (R) (TA) (212) 725-2755 x103

OCTOBER 19 - 21

Luxe Pack Monaco Grimaldi Forum • Monaco (T)

OCTOBER 24 - 26

Color Cosmetics Summit Maritim Hotel • Berlin Germany (T)


Cosmetic Executive Women Women in Beauty Series: Clinique Panel with Lynne Greene, Agnes Landau and Janet Pardo Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026


Fragrance Foundation Cocktail Party Celebrating Marc Rosen’s Book Glamour Icons Doubles Club • NYC 6:00 PM (IO) (212) 725-2755


Sustainable Cosmetics Summit Hong Kong (T)


Italy Simona Barello Fax: +39-06-59887673

Marc Rosen

France Sarah Colton Fax: 011-331-45885386

UK Lorraine Wilson-Morris

Australia Andrea Ferrari

Brazil Fernanda Bonifacio

Germany Heide Kuhn-Winkler Fax: 011-49-621-400-6065

Spain Julia Rossi


Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234

Boston, MA Brittany Jasnoff tel.: (617) 262-9700

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157

Washington, DC Bernadette Lacy tel.: (571) 451-4187

Houston, TX Mary Sit tel./fax: (713) 973-6798

Richmond, VA Emily Kirkpatrick

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999


The Estée Lauder Companies Inc. announced that Carl Haney will join the company as Executive Vice President, Global Research and Development, Corporate Product Innovation, Package Development, beginning January 1. He will report to President and Chief Executive Officer, Fabrizio Freda. Mr. Haney will join the company following a more than 20-year career at The Procter & Gamble Company. Most recently he was Vice President, R&D, Male Grooming, Gillette, Braun and Devices. Harvey Gedeon, who is currently Executive Vice President, Global Research and Development, Corporate Product Innovation, Package Development, announced his intention to retire after a decade of success with the company. Atlantic Coast Media Group ( AC M G ) a n n o u n c e d t h e acquisition of Miracle Skin Transformer. Miracle Skin Transformer joins the group’s established brands, Hydroxatone ® , Keranique ™ , Luminique ™ and Miracle Skin Transformer DNA. Sarah McNamara Beauty New York will be a new division at ACMG that will house the Miracle Skin Transformer line. Miracle Skin Transformer SPF20 is now available at every Sephora location in the US with its translucent formula in the store’s Miracle Skin Transformer’s Beauty to Go section. Sarah McNamara

Luxe Pack Monaco 2011, held from October 19–21 at the Grimaldi Forum in Monaco, will renew the “Luxe Pack Innovation Forum,” which will unveil the exhibitors’ innovative solutions. An augmented reality experience on NIVEA’s Web site and for fans on the NIVEA Facebook page will bring users to a private performance from Singer Rihanna, voice of its 100-year anniversary, on a virtual NIVEA Creme tin stage. The user interacts with Rihanna by using any NIVEA Creme tin in front of the monitor, which can influence the objects in her surroundings as she sings. The Fragrance Foundation has launched TopNotes, an online educational course and resource developed specifically for those who want to keep on top of the most current information and trends in the fragrance industry. TopNotes was conceived to build on knowledge gained through the Certification Program for Fragrance Sales Specialists. Registration, open to all, is $50.00 per person. SEPTEMBER 2011 /

Allure is relaunching its Web site to combine content with site-wide e-Commerce. Through and, allure. com users will be allowed to buy products they discover in Allure’s content through one integrated shopping cart. Fundamental to the new site experience is the Allure Beauty Product Finder, which enables women to get personalized product recommendations. HBA Global Expo and Conference 2011, held from June 28-30 at the Jacob K. Javits Center in New York City, saw a 17% increase in attendees who worked for either a marketer, manufacturer, or distributor of cosmetics, fragrance and personal care as well as an uptick in retailers and wholesalers attending the show. For 40% of the attendees, HBA Global is the only trade show and conference that they attend. The Takasago Group is expanding its base of operations in the flavors and fragrances business in Southeast Asia, as demand is expected to continue to climb in the region. The group will invest in expansion, as a means of strengthening its regional base of operations, by boosting production capacity and enhancing research and development functions at the 100%-owned subsidiary Takasago International (Singapore) Pte., Ltd., hub of the group’s business in the region. According to a recent report from Mintel, 64% of women in the $100-149 thousand income bracket plan to continue buying some store brand/private label color cosmetics and some brand name color cosmetics. Only 50% of those in the $50-74 thousand and 48% in the $75-99 thousand bracket say the same thing. Of those surveyed, 51% purchased private label because it offered the best value for the money.


Cosmoprof North America

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Cosmoprof North America, held at Mandalay Bay Convention Center in Las Vegas f r o m Ju l y 3 1 – Au g u s t 2 , brought over 760 exhibiting companies to a sold-out show floor along with almost 25,000 attendees.



Beauty Fashion is a proud recipient of the 2011 Printing Industry Association of the South, Inc. Graphic Award. The award was designed to recognize and honor those responsible for the creation, design and production of top-quality printed materials.

Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.

To celebrate the legalization of gay marriage in New York, the first 100 gay or lesbian couples who bring their New York State marriage certificate to the Bond No. 9 flagship location, at 9 Bond Street in New York City on September 12, will receive a free bottle of the brand’s newest fragrance, I Love New York by Bond No. 9. Leslie Weller passed away at age 74 on August 2, 2011. Ms. Weller was an executive at Elizabeth Arden from the mid 1970s through the early years of 2000. In 1983, she was appointed to the role of Public Relations Director for the company and worked on numerous notable launches that included KL by Karl Lagerfeld and Elizabeth Arden Red Door.

Just the Numbers

Inter Parfums, Inc. announced that net sales for the second quarter of 2011 were approximately $121.1 million, a 12.3% increase from $107.8 million in the second quarter of 2010. Avon Products, Inc. reported second-quarter 2011 total revenue of $2.9 billion, 9% higher than that of second-quarter 2010. Avon’s Beauty sales increased 8% year over year, or up 1% in constant dollars, in the second quarter. On a constant-dollar basis, fragrance and personal care grew 4%, color was flat, and skincare declined 4%. Givaudan reported group sales for the first six months of the year of CHF 2,005 million, an increase of 4.3% in local currencies and a decline of 8.8% in Swiss francs compared to the previous year. Fragrance division sales were CHF 927 million, an increase of 3.9% in local currencies and a decline of 8.8% in Swiss francs versus the same period in 2010. Henkel’s sales in the second quarter of 2011 increased to €3,953 million, a rise of 1.6% compared to the figure for the prior-year quarter. International Flavors & Fragrances Inc. reported second quarter 2011 revenue of $716 million, 7% higher than the prior year period.

The Sense of Smell Institute, the research and education division of The Fragrance Foundation, has redesigned its Web site, a one-stop resource for up-tothe-minute and accurate information on everything about the sense of smell including its importance to human psychology, behavior and quality of life. The new look is visually more open and appealing, and its functionality has been improved so that it is more user-friendly. The Procter & Gamble Company reported net sales growth of 10% to $20.9 billion for the fourth quarter and 5% to $82.6 billion for fiscal 2011. Organic sales, which exclude the impact of acquisitions, divestitures and foreign exchange, grew 5% for the quarter and 4% for the fiscal year. LVMH Moët Hennessy Louis Vuitton recorded revenue of €10.3 billion in the first half of 2011, an increase of 13%. Organic revenue growth was 15%. The Perfumes & Cosmetics business group registered 11% organic revenue growth, compared to the first half of 2010. NIVEA’s 100th anniversary celebrations contributed to a strong performance by Beiersdorf’s consumer business. The group recorded organic sales growth of 2.6% in the first half of 2011 with group sales at €2,901 million. At current exchange rates, group sales were up 1.9%, compared to €2,846 million of the previous year. Revlon, Inc. announced results for the second quarter ended June 30. Net sales increased 7.2% to $351.2 million, compared to $327.7 million of second quarter 2010. For the quarter ended June 30, Elizabeth Arden, Inc. reported net sales of $253.8 million, an increase of 11.2%, as compared to the fourth quarter of the prior fiscal year.

Gwyneth Paltrow set a precedent in the September 2011 Elle by being on both the front and back covers. Latter was for Ms. Paltrow being among the magazine’s “25 Cultural Influencers.” The section was published upside-down to separate it from the rest of the issue. Steve Cohn, Editor-in-Chief, Media Industry Newsletter

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2011. Title



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ustin Bieber partnered with Give Back Brands to launch his new fragrance, SOMEDAY by Justin Bieber. Mr. Bieber, a global Superstar with a #1 album in 17 countries and the king of the social media with over 1 billion views on YouTube, 33 million fans on Facebook and over 11 million followers on Twitter, has now turned his attention to fragrance. Justin Bieber is the first male performer to develop his first fragrance for his female fans. He wanted to deepen the relationship he has with his fans by incorporating his life experiences into this scent. “SOMEDAY is the idea that we can change the world, make our dreams come true and even be the one person that means everything,” Mr. Bieber affirmed. “Giving back has always been incredibly important to me, but let’s be honest…I wanted to create a fragrance for my female fans that I can’t get enough of…that I want to get next to, and I can’t stay away from. I know they’ll love the scent but also the opportunity to support some amazing charities. It’s a gift that gives back,” he added. SOMEDAY by Justin Bieber was developed by Firmenich’s Perfumer Honorine Blanc who said the concept “represented so much positive energy and love. I tried to translate that to the juice to create what [Justin Bieber’s] fans would like.” The fragrance opens on a top note of mandarin, William pear and wild berries. Its middle note of jasmine, water lily, creamy florals and coconut orchid is based on a drydown of sandalwood, vanilla and soft musk. The bottle for SOMEDAY by Justin Bieber incorporates the colorful energy for which Mr. Bieber has become known into a sculptural form. Layers of hearts create the cap. The flacon is affixed with a removable crystal heart lock and key so fans can carry Mr. Bieber’s ‘heart’ around with them wherever they go. SOMEDAY by Justin Bieber comes in a 1 oz. Eau de Parfum Spray for $35.00; 1.7 oz., $45.00 and 3.4 oz., $55.00. They are joined by a 5 oz. Swept Away Hair Mist for $20.00 and 6.7 oz. Touchable Body Lotion for $25.00. The collection is available now at retailers nationwide including Macy’s, Sephora, Dillard’s, Belk, Nordstrom, Lord & Taylor, Boscov’s, ULTA and other fine department stores. Give Back Brands turned to three exceptional agencies for the launch. “There are no limits to what is possible with Justin Bieber; his energy, enthusiasm and spirit inspire truly breakthrough Justin Bieber at the Macy’s/Herald Square launch creative,” said Give Back Brand’s Noreen Dodge, Executive of SOMEDAY by Justin Bieber Vice President of Marketing. “First, we partnered with HOWL group, founded by award winning Creative Director Robert Lee, for the creative campaign. We went for the impossible, like a TV commercial shot on a Boeing 737 that creates a zero gravity environment.” Give Back Brands put together a communications platform that blurs the lines between PR, digital, social media, print and TV by partnering with The Media Kitchen for the media planning and social media initiatives and Coburn Communication for the public relations and event planning. “The Media Kitchen is an award winning agency known for their breakthrough, fully integrated media and digital approach; as such, they are the ideal agency to develop cutting edge initiatives for this launch,” Ms. Dodge affirmed. “Coburn Communication was able to transcend traditional public relations and achieve an unprecedented level of awareness by innovating and redefining PR’s status quo. Together, HOWL, Coburn, and The Media Kitchen were able to leave the traditional agency model behind and connect with consumers in completely new and surprisingly fresh ways.” Mr. Bieber was attracted to Give Back Brands because of the promise of charity. The net proceeds from the sale of SOMEDAY by Justin Bieber will be donated to Pencils of Promise and the Make-A-Wish Foundation. SEPTEMBER 2011 /


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GIVE BACK BRANDS Beauty Fashion recently interviewed Give Back Brands’ Founder and Chairman Paul West and President Robert Hollander about the culture of Give Back Brands and the company’s association with Justin Bieber. Beauty Fashion: What inspired the formation of Give Back Brands (GBB)? Paul West: I’ve worked in the beauty industry for a number of years; I always felt that there was room for innovation and opportunity to give back. And about two years ago, during the recession, I was incredibly moved, as were so many, by the stories of hardship and sacrifice. With those two factors in mind, I came up with the concept for Give Back Brands. I was tremendously inspired by Paul Newman’s Newman’s Own model of giving profits to charity; why not evolve and refine that model to revolutionize the beauty sector? I reached out to beauty and licensing veteran Robert Hollander to be President; he agreed to join me, help build the business and present the concept to celebrities with whom we could potentially partner. Each executive with Give Back Brands is personally involved with charity work, which has in turn inspired and informed the direction of our company. GBB considers itself to be an accessible and game-changing brand for the beauty category, pairing the glamour of the beauty and celebrity worlds with the emotional component of giving back. We want to leverage the current world economy as an opportunity to initiate this strategy and thereby impact lives. This younger generation is as interested in contributing to the greater good as they are in generating profits, making our business model a positive game-changer for the industry. Our company runs as a ‘for-profit’ company, but we direct all net profits to charity after taxes, expenses and company requirements have been fulfilled. This charitable model is setting an example for the for-profit sector and can serve as an exemplar for similar companies in the future. We feel this idea of simultaneously purchasing a fragrance and contributing to charity is an opportunity for consumers to give back through their purchasing decisions. It gives them the chance to change even people’s lives with even a single purchase. That’s a very powerful proposition. BF: How would you describe your company? PW: Give Back Brands has a simple vision of partnering with Entertainment Artists and other top talent to create and market world-class beauty products and fragrances, but at the core of our mission is the donation of the company’s net profits to designated charities, including the favorite causes of our celebrity partners.

SOMEDAY by Justin Bieber with a removable crystal heart and key

BF: Are all proceeds that remain after expenses given to charities? Robert Hollander: Absolutely. Give Back Brands is fully committed to donating all net profits to charity; donations to charities are after taxes, royalties, expenses and company requirements are deducted. We expect to be in a position to donate millions in the next couple of years to charity. BF: Do you think that Entertainment Artists and other bold face names might select your company over another to introduce their products because of its charitable culture? RH: At the heart of what we do, the end goal is to give back; we truly believe a company like this can thrive in this changing environment where the bottom line is not the top focus. There are plenty of Artists and top talent who share the vision of Give Back Brands and would want to partner with us to achieve this common goal of helping children worldwide. BF: How do you select the charities that benefit from your products? RH: All of the charities we donate to map back to one common cause—helping children. Ultimately, our vision is to donate the company’s profits to designated charities, including the favorite causes of the company’s celebrity partners. Together with the Artists and Entertainers we partner with, we aim to make a difference in the lives of children. In the case of SOMEDAY, Justin chose to donate the proceeds to two charities that are extremely important to him, Pencils of Promise and the Make-A-Wish Foundation. (Continued on page 52)



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2011 International Flavors & Fragrances Inc.


DreamBall After Dark Committee

Allure’s Linda Wells greets committee members for the DreamBall After Dark party.

Watermill Center Benefit

IFF’s fragrance Black Rider created by IFF Perfumer Loc Dong

Young Friends of the DreamBall’s CoChairs: Guerlain’s Liana Engel, Stephanie and Jesse Newhouse of Condé Nast with Clarins’ Erin Cohen

Real Housewives of New York’s Simon van Kempen and Alex McCord

Clarins’ Amy Pellicane with Avon’s Blair Crames

International Flavors & Fragrances (IFF)’s Senior Perfumer Loc Dong created a limited-edition fragrance, IFF’s Anahita Mekanik Black Rider, which was auctioned at a benefit for The Watermill Center in Water Mill, New York. Guests from the worlds of theater, art, fashion, design as well as society gathered at the 18th Annual Watermill Benefit, Voluptuous Panic, on July 30. It was also a 70th birthday celebration for the Center’s Founder, Robert Wilson.

Ms. Cohen joins American Cancer Society’s Kari Siegel and Personal Care Products Council Foundation’s Louanne Roark.

Office Party

Chau Ngo-Prutting, Emma SnowdonJones and Celeste Greenberg

Pamela Vaile and Chad Lavigne in their new office space

Pamela Vaile and Chad Lavigne welcomed friends and business associates to their New Studio at 401 Broadway on July 21. Guests toured the new office space as they sipped cooling drinks and nibbled on hors d’oeuvres.

Wells Launches Allure/Sephora Collection

Casey Freemont and Arden Wohl

Photographers David X. Prutting, Neil Rasmus and Joe Schildhorn

A party in honor of the Young Friends of the DreamBall After Dark Committee was held at the Clarins Skin Spa on August 3. The after-party will follow the 27th annual DreamBall on September 22, which honors Linda Wells, Editor In Chief of Allure and Jonathan Zrihen, President and CEO of Clarins North America.

On July 27, Linda Wells, Editor In Chief of Allure, greeted customers at Sephora 5 th Avenue in New York City for the launch of the SEPHORA COLLECTION Allure Beauty Editor Palette by Sephora. Inspired by the impracticality of color Sephora’s Allison Slater with Allure’s palettes that contain Linda Wells shades which go untouched, this set provides a succinct (Continued on page 53)



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on the avenue



Beauty Fashion interviewed Napoleon Perdis, CEO and Founder of Napoleon Perdis and Napoleon Perdis Makeup Academy to discover how he has grown his beauty business and his vision for the future development of his empire. Beauty Fashion: As you pursued your career as a Makeup Artist, what inspired you to develop a line of cosmetic products, and why did you believe it was a good idea to establish your own concept store instead of turning to another point of distribution? Napoleon Perdis: I wanted to be my own brand ambassador, and I knew that developing my own range would not only give me longevity and currency as a Makeup Artist, but it would also let me create trends and a very considered direction—and take that to women on a wider scale. I love conceptualizing our new color stories and creating products that both my Creative Team and I personally want to work with. Our retail partnerships have, without Napoleon Perdis doubt, propelled the growth of the brand in a big way, and I feel very proud of where we sit and the company we keep within the Dillard’s, ULTA, and Von Maur environments. But opening my own conceptstores allows me complete control over the brand within a specialized retail experience. We offer exclusive products in our concept stores and a Makeup Menu of services. Having a team I have chosen and trained to work with my brand, sell my products and translate my message has really helped us carve out a strong brand footprint. BF: How do you position your brand, and what is its point Mr. Perdis backstage at the Australian Designer Alex Perry’s show of difference from the other Makeup Artist-driven brands? NP: For a start, I am one of the few working Makeup Artists who still creates for, controls and owns my own cosmetic company. I am personally involved in every product we launch. Education is the foundation of Napoleon Perdis; many of my staff came up through our Makeup Academy courses. My Makeup Artists—and the most promising students—are given the opportunity to sharpen up their skills at industry events such as New York and Sydney Fashion Weeks. Even my products stress education; empowering a woman to master her own makeup with pro-tips and application techniques detailed on packaging. BF: Why do you believe your makeup brand has sparked such an enormous growth and gained Napoleon Perdis’ Auto Pilot Pore Minimizer international status? and Mattifier and Pre-Foundation Skin NP: It’s down to a few factors: very Primer considered retail partnerships that have aided our growth, ongoing media interest and support of both me as an Artist and the brand, and the fact that we are fashion-fit. We work the SEPTEMBER 2011 /


Models in makeup by Napoleon Perdis showcase new Sabitini fashion designs.

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runway and the retail scene. Our target market is quite broad really; we offer a kaleidoscope of color and pro products and tools for Makeup Artists while still catering to the woman who wants wearable makeup. BF: You have expanded your distribution to include ULTA and other retailers in the US as well as concept stores. How do you prevent one point from cannibalizing the others? NP: By creating an experience that’s suited to that retailer’s DNA; that can be a customized retail environment or the products we offer in a certain location. I also like to work with the buyers to offer retailer-exclusive merchandise. Take our 2011 Holiday Collection as an example: it features four different makeup palettes that we have customized for different retailers.

Mr. Perdis applies Napoleon Perdis’ Mesmer-Eyes Mascara to a model for Australian Designer Carl Kapp’s show.

Napoleon Perdis’ Mesmer-Eyes Mascara

BF: Does The Napoleon Perdis Makeup Academy train Makeup Artists to work in your concept stores as well as those who wish to have a career as a freelance Makeup Artist? Does it also serve as a laboratory to suggest future consumer products? NP: It’s a mixture of the two. Some Academy students do go on to work at a concept store or with our Creative Team, but we also educate students in the necessary skills to build a portfolio to start their career as a freelance Makeup Artist, be it for editorial, TV, film or as a specialist in the bridal industry. BF: Please explain the process for developing your makeup and other products for the brand. Do you have your own product development team? NP: Product development is equal parts

Napoleon Perdis’ Better Off Red collection

Napoleon Perdis’ Mattifying Mineral Primer and Advanced Mineral Makeup SPF 15

Napoleon Perdis’ Blush Patrol

meticulous planning, inspiration and the very crucial ‘development’ part of the process as in trialing and testing new shades, formulas and packaging. My team and I work anywhere from 6 to 18 months in advance, though I do insist on a bit of flexibility so that we can turn a trend around as fast as humanly possible. In the beauty business, it’s important to stay nimble. As a result, we are working with more and more American suppliers for both quality control and efficacy.

Napoleon Perdis’ Complex Skin Renewal Serum

BF: Please define the lines sold through various points of distribution. NP: The Napoleon Perdis product line is a Makeup Artist brand that empowers women to master their own makeup statement. We have 73 Napoleon Perdis concept stores and over 4,500 point-of-sale locations in the US, Australia and New Zealand. In the United States, there (Continued on page 45) SEPTEMBER 2011 /


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Upcoming multiple fragrance launches attest to vendors’ expectations for a more positive retail scene this fall. Here are the scents that it is hoped will ring the registers.

A F r a grant Flirt Oh, Lola! Marc Jacobs is a flirty facet of the original Lola. The fruity floral juice was developed by Givaudan’s Perfumers Calice Becker and Yann Vasnier in collaboration with Marc Jacobs and Ann Gottlieb, President of Ann Gottlieb Associates. The raspberry, frais des bois and pear in the top note of Oh, Lola! Marc Jacobs blends to a heart of peony, magnolia and cyclamen. It’s based on a note of vanilla, sandalwood and tonka bean. The fragrance is presented in the same signature floral-top bottle design as Lola. Both the bottle and cap are in translucent pink, and the pink carton is embellished with a shiny flower print contrasted with a black border. Mr. Jacobs designed both the bottle and outer carton in collaboration with the Coty Prestige Creative Team. Oh, Lola! Marc Jacobs comes in a 1 oz. Eau de Parfum Spray for $48.00; 1.7 oz., $68.00 and 3.4 oz., $88.00. They are joined by 5.1 oz. sizes of Sheer Body Lotion for $45.00 and Fresh Shower Gel, $40.00. The collection is available now at Bloomingdale’s and other Oh, Lola! Marc Jacobs is distributed by Coty Prestige. select fine department stores nationwide. The fragrance will be promoted by an advertising campaign starring Actress Dakota Fanning dressed in a Marc Jacobs pink polka dot dress. It was photographed by Juergen Teller who created the concept in collaboration with Mr. Jacobs.

A Scent Accessory

Palm Beach Beauté has expanded the Judith Leiber fragrance portfolio with Judith Leiber Topaz. This modern, floral Oriental perfume is vibrant, rich and exotic. “Judith Leiber Topaz perfectly expresses the splendor and glamorous modern beauty that is Judith Leiber,” affirmed Harold Ickovics, President and CEO of Palm Beach Beauté. “A jewel in the Judith Leiber collection, it is an opulent fragrance that embraces sensuality and sophistication.” Judith Leiber Topaz opens on a top note of cassis, kiwi berry and bergamot. Its heart of jasmine, lily of the valley, violet leaves and damask rose dries down to a base of musk, guiac wood, patchouli, vanilla and oud (agar) wood. The fragrance is Judith Leiber Topaz is the second presented in a jewel-toned, topaz glass bottle modeled after the Judith Leiber introduction in the Judith Leiber ‘Streamline’ bag. The flacon is adorned with sparkling, crystal gemstones in a fragrance collection. topaz-colored hue and is topped with a cap that recalls a clutch closure. Available in 1.3 oz. for $115.00 and 2.5 oz., $175.00, Judith Leiber Topaz is now exclusively at Bergdorf Goodman and Judith Leiber boutiques.

T e m p t i n g Y e t F o r b i dden

forbidden euphoria Calvin Klein is a younger interpretation of the iconic euphoria fragrance.

Coty Prestige has introduced a younger interpretation of the iconic euphoria fragrance with new forbidden euphoria Calvin Klein. It is a fruity floriental juice that conveys a modern sensuality. forbidden euphoria Calvin Klein opens on a note of mandarin, peach blossom and iced raspberry. Its middle note of pink peony, tiger orchid and jasmine blends to a base of cashmere woods, SEPTEMBER 2011 /


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patchouli and skin musk. A burst of color hits the center of the seductively curved iconic euphoria flacon and graduates to the shoulders. The silver Mylar carton provides a background for the jeweled amethyst tones with a touch of pink. The fragrance comes in a 1.7 oz. Eau de Parfum Spray for $62.00 and 3.4 oz., $80.00. They are joined by a 6.7 oz. Body Cream for $38.00 and .33 oz. Eau de Parfum Rollerball, $19.50. forbidden euphoria Calvin Klein is now available at select department stores nationwide. The scent is promoted with an advertising campaign starring Hungarian Model Barbara Palvin. It was produced by Baron and Baron under the direction of Fabien Baron and was shot by Photographer Steven Meisel.

pureDKNY – a drop of Verbena is a sparkling, wet, fresh scent.




The advertising campaign for forbidden euphoria Calvin Klein starring Hungarian Model Barbara Palvin


pureDKNY has expanded its collection with pureDKNY – a drop of Verbena. This new scent with a conscience is sparked by the key note of verbena-basil, which adds a citrus, lemon-like quality. The juice has been crafted to accentuate the freshness of this raw material balanced within a sophisticated, light floral structure. The packaging reflects the intent of pureDKNY – a drop of Verbena. Its crystal clear flacon inspired by a raindrop is made from 100% recyclable glass and topped with a cap made of 100% recyclable high quality aluminum. The carton is constructed from Certified Forest paper, printed with lower volatile organic compound (voc) inks and manufactured at windpowered facilities. NatureFlex™ film derived from the renewable wood pulp of managed plantations, which is not harmful to our ecosystem, wraps the carton. pureDKNY – a drop of Verbena comes in a 1 oz. Scent Spray for $45.00; 1.7 oz. $65.00 and 3.4 oz., $85.00. They are joined by 6.7 oz. sizes of Body Butter for $40.00 and Body Wash, $34.00. The collection is available now at fine department stores nationwide.

A G o o d G U E SS GUESS translates the bombshell sex appeal of the brand to its newest fragrance, GUESS Seductive I’m Yours. The fragrance is targeted to the woman who loves to explore her feminine prowess. She is irresistible to men. “GUESS Seductive I’m Yours, the newest release from our growing partnership with Coty, is a great addition to the GUESS Seductive fragrance family,” affirmed Paul Marciano, Co-Founder and Chief Executive Officer of GUESS?, Inc. “The intoxicating fragrance captures the true essence of the GUESS girl’s allure. This is the love potion no. 9 for the twenty-first century.” Created by Firmenich’s Perfumer Pierre Negrin, GUESS Seductive I’m Yours is a lush, sexy oriental with a contrast of delicate florals as well as musks and woods. The top note of peony, passion fruit and tiare Tahiti flower blends to a heart of magnolia blossom, white lily and vanilla orchid. Its drydown is a mix of patchouli flower, exotic woods, musk and vetiver. The fragrance is presented in a flacon with a hot pink and black Alyssa Miller is the face of color palette and a delicate fishnet pattern as background. The bottle the GUESS is topped with a sheer black cap and has the addition of a signature Seductive Seductive dangling heart charm. Its carton is a vibrant hot pink I’m Yours advertising encased in black and gold and features the iconic GUESS triangle on campaign.




GUESS Seductive I’m Yours is the newest addition to the GUESS fragrance portfolio.

which is written GUESS Seductive I’m Yours in a bold lipstick script. GUESS Seductive I’m Yours comes in a 1 oz. Eau de Toilette for $40.00; 1.7 oz., $52.00 and 2.5 oz., $62.00. Body Cream in a 6.7 oz. size is $28.00. It is available now at select GUESS retail stores, perfumery chains and department stores as well as and The GUESS Seductive I’m Yours advertising campaign, shot by Photographer Vincent Peters, stars GUESS Girl Alyssa Miller, handpicked by Mr. Marciano as the face of the fragrance. He maintains that Ms. Miller’s bombshell looks epitomize the modern GUESS girl. LVMH Fragrance Brands has introduced Kenzo Flower Tag.

Fragrance Art Tagging or graffiti art is a global phenomenon. It has now been brought to the world of perfumery with Kenzo Flower Tag. The fresh, fruity floral scent calls out to “Express Yourself…Tag Your Dreams.” Kenzo Flower Tag begins on a fruity note of rhubarb, blackcurrant and mandarin. The floral note of peony, lily of the valley and jasmine dries down to a sensual base of tea note, vanilla and musk. The fragrance is presented in a slender red bottle with the new urban poppy and expressed with the words “Flower Flower Flower” tagged directly on the bottle. The fragrance comes in a 1 oz. Eau de Toilette for $42.00; 1.7 oz., $65.00 and 3.4 oz., $83.00. It is available now at Bloomingdale’s, Nordstrom, Macy’s, Sephora and at

N e w C omet In The Galaxy Thierry Mugler Parfums has expanded its glamour galaxy with the introduction of Angel Eau de Toilette. Angel was created in 1992, and Thierry Mugler wanted there to be “such a sensual contact with this perfume that you almost feel like devouring the person you love.” Eva Mendes is the face In addition to being a difference in concentraof the campaign for new tion, Angel Eau de Toilette is a unique harmony of Angel Eau de Toilette. scents composed by Perfumer Amandine Marie of Robertet. It has become oriental—gourmand— powdery, with a more intimate provocation and irresistible attraction. Angel Eau de Toilette opens with a Celestial wave of bergamot, red berries and a hint of pepper. Its Delicious wave consists of praline and plump berries. The drydown of a Voluptuous wave is made up of a patchouli-vanilla accord tempered by cedar and white musk to add nuance to the base. Its flacon is round on the front and faceted on the back Angel Eau de Toilette is an expansion with a shimmering star sculpted in silver at the top. of the Angel portfolio that has The fragrance is available in a 1.4 oz. size for become legendary. $67.00 and 2.4 oz., $97.00. Faithful to Angel tradition, the 1.4 oz. eco-source bottle is refillable. It is now at all Thierry Mugler retailers and at Since 1992, each package of a fragrance from Thierry Mugler Parfums contains a card with a unique code. It is Mr. Mugler’s personal invitation to those who love Angel to join The Circle. Members are given exclusive previews and news of the brand. Eva Mendes fronts the new campaign for Angel. Ms. Mendes believes, “Once you commit, once you fall in love with Angel, you wear it for a lifetime.” The advertising campaign, conceived by Mr. Mugler and orchestrated by Christophe de Lataillade, was photographed by Inez van Lansweerde and Vinoodh Matadin. SEPTEMBER 2011 /


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The DKNY Delicious collection has a new apple, DKNY Golden Delicious. This seductive apple glows with a rich scent. DKNY Golden Delicious opens with a top note of orange flower water, Mirabelle and signature Golden Delicious Apple. Its heart of white rose, Casablanca lily, vanilla orchid and muguet is based on musks, sandalwood and teakwood. The fragrance’s iconic flacon is topped with a gold metal cap. The logo stamp is a golden foil, and the clear bottle reveals a gold juice. The traditional Be Delicious brown paper carton is detailed in gold metallic. The range of DKNY Golden Delicious Eau de Parfum consists of 1 oz. for $42.00; 1.7 oz., $60.00 and 3.4 oz., $75.00. A limited-edition DKNY Rollerball .16 oz. Be Delicious/.6 oz. DKNY Golden Delicious is $20.00. A limited-edition DKNY The DKNY Golden Delicious Eau de Parfum is the newest apple Delicious Duo 1 oz. DKNY Be Delicious/1 oz. DKNY Golden Delicious is $42.00. to be picked from the DKNY DKNY Golden Delicious Eau de Parfum is now in DKNY Boutiques and fine Delicious collection. department stores.

LVMH Fragrance Brands has launched Fan di Fendi Eau de Parfum.


The House of Fendi’s aesthetic codes and elegance inspired Fan di Fendi, the new fragrance creation by François Demachy. The Forever buckle on the Baguette bag, the shapes and materials as well as the handcrafted leather in Fendi accessories are complemented by the sexy, warm, floral accord of this new scent. Fan di Fendi opens on a top note of pear, blackcurrant accord, Calabrian tangerine and pink peppercorn from Reunion Island. Its heart of Damascena rose and yellow jasmine blends to a base of soft leather accord and Indonesian patchouli. The fragrance is presented in a bottle designed by Fabien Baron in a tribute to Fendi’s iconic codes. The flacon is worked as a jewelry piece symbolizing the Forever gold buckle, and the cap alludes to the Peekaboo bag’s black clasp. Available now in a 50 ml size for $76.00 and 75 ml, $92.00, Fan di Fendi Eau de Parfum is accompanied by Perfumed Bath and Shower Gel for $39.00 and Perfumed Body Lotion, $44.00. The collection is now at Saks Fifth Avenue as well as specialty and department stores.

Super Girl Coty Prestige has conjured up another member of the Harajuku family, Super G. This modern-day superhero fights to bring kawaii to her followers. The fruity floral juice for Super G was developed by Symrise’s Perfumer Christelle Laprade. It opens on a top note of yellow pineapple and tangerine. Its middle note of yellow freesia and banana nectar is based on a drydown of warm musk, vanilla and raspberry. Super G’s flacon is dressed in a red and blue crime-fighting outfit complete with cape and mask. It transforms her from Harajuku Girl to Superhero. The Super G cap flies sideways on the signature scalloped bottle with the Super G logo. The pop art-inspired carton features a color image of Super G flying through the sky and is highlighted with superhero action phrases. Both bottle and carton were designed by Gwen Stefani in collaboration with Coty Prestige. Available in a 30 ml size, Super G Eau de Toilette is priced at $45.00. It is now at Sephora. (Continued on page 46) SEPTEMBER 2011 /


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Super G is the newest member of the Harajuku family.


Joins Palm Beach Beauté Beauty Fashion sat down recently with Joelle Guedalia to discuss her vision for her new role as Vice President of Marketing for Palm Beach Beauté. BEAUTY FASHION: Please define your new position at Palm Beach Beauté. Joelle Guedalia: I am in charge of developing some new opportunities and looking at new licensing. I will be supervising new product development including new fragrance juices and new packaging. BF: How will you nurture and grow each of Palm Beach Beauté’s luxury brands? JG: By studying each of the brands and appraising their market strengths and see how we can grow them even more extensively. I will study the trends to make sure that we are following the market in each of these brands and keep their DNA. BF: How are you going to take care of all of your diverse brands to make sure they all get the right attention? Joelle Guedalia JG: I did it in my past professional life and will do it again at Palm Beach Beauté. Our strength is in our diversity. I will review each of the markets to discover more about them. Diversity is a challenge, and we just have to go for it. BF: Do you think that Palm Beach Beauté’s brands will resonate globally? Are you going to expand the company’s travel retail business? JG: We are already global on certain brands. Judith Leiber is very strong in the Middle East. There are other markets that we must develop such as South America and especially Brazil. I really believe there is a huge opportunity in the travel retail business. I have built a good relationship with the travel retail market and its distributors, and I’m going to use all of my knowledge of it in my work for Palm Beach Beauté. Strong areas for travel retail’s growth potential are Mexico and the Far East. We already know what works for customers in Japan, but now I am tracking the markets in other Far Eastern countries to learn what appeals to their customers. I am going to attend the TFWA World Exhibition in Cannes this month [for the travel retail and duty free industry] and will be based at the Carlton Hotel at the Alain Delon suite. Next year, Palm Beach Beauté plans to have a booth. BF: Will social media play a bigger part in getting out the message of Palm Beach Beauté’s brands? JG: I believe in social media, but it is not yet the major player for our brands. Palm Beach Beauté has classic brands, and I’m not sure yet what we will be doing. I am attached to traditional media but this is something to watch carefully. Beauty Fashion’s George Ledes with Ms. Guedalia

BF: What is your vision for the future growth of Palm Beach Beauté? JG: We are looking at new projects and are hoping to soon announce a new brand. Harold Ickovics, President and Chief Executive Officer of Palm Beach Beauté, wants to acquire brands for the Palm Beach Beauté portfolio. We currently own Kanon. I formerly spent ten years at the Falic Fashion Group where I was happy. But, I can honestly say that I really love to work for Harold Ickovics. He is an amazing person. Palm Beach Beauté presents a great opportunity for me, and I’m looking forward to grow them and to grow with them. BF SEPTEMBER 2011 /


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rammy Award-winning Singer/Songwriter Taylor Swift believes “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.” Ms. Swift, who writes all of her own songs, is a four-time Grammy winner and is the top-selling digital Artist in music history. She has had singles top both the Country and Pop radio charts and in 2010 sold more albums than any other Artist in any genre of music. Her career record sales now are in excess of 20 million albums and 33 million song downloads. Ms. Swift is currently on tour in 17 countries with her latest album, SPEAK NOW, which at its release charted a record-breaking 11 songs in a single week on the Billboard Hot 100. Now, the Superstar is partnering with Elizabeth Arden to introduce her first fragrance, Wonderstruck Taylor Swift. Wonderstruck draws inspiration from Ms. Swift’s personal life experiences, making every element of the brand authentic. The name Wonderstruck comes from the song “Enchanted” on the Artist’s current album, SPEAK NOW. With Wonderstruck, she wants to capture that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” Ms. Swift explained. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” Ms. Swift created Wonderstruck with Givaudan’s Perfumer Olivier Gillotin. The gourmand floral juice was suggested by her favorite memories and scents. “Taylor has so many appealing qualities that have captivated fans, making her the Superstar she is today,” Mr. Gillotin affirmed. “She Taylor Swift on tour had a vision for this fragrance, and we could not be more thrilled to help her make it come to life. As the fragrance is revealed note by note, each Wonderstruck Taylor Swift is spray delivers hints of her beauty, femininity, success and independence.” the Superstar’s Wonderstruck Taylor Swift opens on an Alluring note of freesia, apple blossom and debut fragrance. raspberry. Its Authentic heart of vanilla, honeysuckle and white hibiscus is based on an Engaging note of amber, sandalwood and peach. The scent is presented in a deep purple bottle with an iridescent rainbow finish, which gives it a magical glow. The antiqued gold charms that adorn the flacon were hand-picked by Ms. Swift. The Moravian star, dove and birdcage charms are signature decorative elements that evoke her whimsical flair. The charms are repeated again in the detail of the embossed cap, which represent her love of hidden messages. The carton is a patchwork design, pointing to the many fabrics she has collected on her travels. The package has a gold-embossed 13, which is Ms. Swift’s lucky number. Wonderstruck Taylor Swift comes in a 1.7 oz. Eau de Parfum Spray for $49.50 and 3.4 oz., $59.50. The collection also includes a .33 oz. Rollerball for $18.00 as well as 6.8 oz. sizes of Scented Body Lotion for $29.00 and Scented Bath Gel, $25.00. The fragrance is available next month at department and specialty stores. “Taylor Swift is a global phenomenon; her connection with her fans is powerful. She has the unique ability to mobilize young people,” affirmed Elizabeth Arden’s Elizabeth Park, Executive Vice President, North America Marketing. “Taylor’s personal success has created a renowned brand, and we anticipate her signature fragrance to be the blockbuster of the season.” “With over 25 million Facebook fans and millions of Twitter followers, Taylor has an extremely strong following, and social media will be an integral component of this launch,” Ms. Park revealed. “It’s the only way, really, to talk with her fans in their own language. Of course, we will be using traditional media as well, but this is an opportunity to really leverage her social media platforms.” BF SEPTEMBER 2011 /


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Taylor Swift’s Fragrant Vision


n the shadow of the New York Stock Exchange, Duane Reade opened its flagship store at 40 Wall Street on July 6. This state-of-the-art, 22,000 square foot space offers beauty, health care and food products 24 hours a day. Recently, Beauty Fashion toured the Beauty Department with Duane Reade’s Senior Vice President of Merchandising & Chief Marketing Officer Paul Tiberio and Marcia Gaynor, GMM of Beauty. “The area where we are located is very prestigious with Tiffany across the street,” Mr. Tiberio explained. “Our nighttime traffic has been above expectations, as many local residents make this a destination for both food and beauty products.” The building formerly was home to the Bank of Manhattan Trust, but was vacant for 14 years before Duane Reade selected the space. The upper deck was an ideal location for Duane Reade’s Beauty Department and the LOOK boutique, which is a showplace of the new store. “It’s upscale and carries brands you can’t find in any of the mass retailers,” Ms. Gaynor reported. “ We h a v e a b o u t 2 5 L O O K boutiques now, but 40 Wall Street is the only one that has added certain elements like a Nail Bar and Hair Salon. Customers are looking for convenience. They can get a manicure in 15 or 20 minutes, and their hair blown out in 20 minutes for a meeting or a hot date.” The LOOK boutique provides hair and scalp analyses as Duane Reade’s new space at 40 Wall Street well as skin analysis. “Once you get a customer in a chair for a skin analysis, ninety percent of the time those customers will make a purchase.” The LOOK boutique keeps a record of customers’ skin analyses as well as records of their makeup choices. When the customer comes back to the store, they can check their record. Ms. Gaynor discloses that Duane Reade is staffed with the “best Beauty Advisors. They are very passionate about their job; they love what they do and helping the customers. We do extensive training with new people for a six-week period.” The Beauty Advisors are trained on all brands by the vendors who also come in to retrain on an ongoing basis. “Because they are trained on all Duane Reade’s LOOK boutique at 40 Wall Street offers some product lines brands, they are very objective and and beauty services exclusive to this location. (Continued on page 49)



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ALAN GINSBERG VICE PRESIDENT EDUCATION P&G PRESTIGE Having worked behind the counter myself for 13 years and now training for 15 years, my vast experience lends me critical insight as to what motivates the at-counter staff to succeed at selling. At P&G Prestige Beauty & Grooming, we are lucky to have a vast portfolio with diverse educational requirements. Each brand has its own unique point of difference and selling style and needs to be trained as such. My philosophy for determining the educational needs of our business is based according to the brand’s equity and the in-store experience tying directly to the consumer. For example, SK-II and Dolce&Gabbana Make Up have dedicated Beauty Consultants within the luxury department store arena. This staff receives very targeted skill set training that allows them to advocate the brand via superior selling skills, motivational training and counter services. For our fragrance portfolio, which includes Gucci, Dolce&Gabbana, Lacoste, Hugo Boss, and Escada, we have a comprehensive educational calendar to train and motivate our top retailers. How do we motivate these fragrance Beauty Consultants? We not only give them product knowledge, but also selling skills. We also use gratis as one of the motivational tools driving our in-store staff to become advocates of the product. But with retailer-staffed fragrance associates, the real key is to walk away feeling proud and invested in selling our products. This is accomplished by the training team making a concerted effort to make each person trained feel as if they are extensions of the brand itself. Additionally, the portfolio includes DDF, Fekkai and The Art of Shaving brands allowing us to holistically service the customer from head to toe. These brands are trained similarly with a focus on customer service, product knowledge and selling skills. The in-store philosophy driving this segment is determining the consumer’s needs for hair, skin and shaving. To motivate these Beauty Consultants, we also focus heavily on execution of in-store events to drive trial, brand awareness and sales. Over this past year, we have all learned that the main motivator and business builder to succeed in-store is investing time, product and Education Team visibility across the entire portfolio. The Beauty Consultants know that they can count on us to leave them with tool kits enabling them to be the Best in Class Consultants for their customers. BF



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Part I

H liday Gift Sets


shades for the eyes, cheeks and lips, as well as professional tools for application. This set is available exclusively at Saks Fifth Avenue for $125.00.

Receive a glistening Swarovski crystalencrusted flacon filled with The Scent of Peace Eau de Parfum. This limitededition bottle is priced at $1000 and is exclusive to Saks Fifth Avenue. SAKS FIFTH AVENUE Runway-Ready Makeup Artist Color Portfolio

Priced at $65.00, this set features 90 eyeshadows, 50 lip glosses and 8 blush/ bronzers to create looks for every season and every occasion.

PALM BEACH BEAUTÉ Ellen Tracy Bronze 4 PC Gift Set

This quartet includes a 3.3 oz. Eau de Parfum Spray, 3.3 oz. Body Lotion, 3.3 oz. Shower Gel Eau de Parfum and 10 ml Travel Spray. Priced at $79.50, this set is valued at $130.00. FASHION FRAGRANCES & COSMETICS Fracas de Robert Piguet Celebrate Elegance Holiday 2011 Gift Set

LAURA MERCIER Colour and Brush Collection The zip cosmetics bag is filled with



For the price of $120.00, this elegant set contains a 3.4 oz. Eau de Parfum Spray and 6.5 oz. Silkening Body Lotion. CRABTREE & EVELYN Spider Lily India Hicks Island Living® Hat Box

For the price of $98.00, the hat box contains an 8.5 oz. Body Lotion, 10.1 oz. Shower Gel, 1.7 oz. Body Cream and 30 ml Eau de Toilette. This set will be available in October. Citron Citron Traveller

This collection includes a cosmetic bag filled with the 1.7 oz. Skin Quenching Body Lotion, .9 oz. Hand Therapy, 1.7 oz. Skin Cleansing Bath & Shower Gel and 40 g Deodorizing Body Bar. It is priced at $20.00 and will be available in October.

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VOTRE VU Snap Dew It!

This duo contains the 30 oz. SNAPDRAGON Beauty Beverage and 3.38 oz. SNAPDRAGON Crème Pour Les Corps. The gift set, valued at $55.00, is available for $39.00. “Forget the Baubles... Get the ‘It Kit’”

This collection includes a 30 oz. SNAPDRAGON Beauty Beverage, DUETTE .05 oz. Luxe Lips/3.38 oz. Hand Crème and a .24 oz. TOUT LE MONDE Antioxidant Eye Gelée—all inside of a Votre Vu Logo Cooler Bag. Priced at $86.00, this set is valued at $143.00. BF


BOND NO. 9 The Scent of Peace Limited Edition Super Star Bottle


The newest men’s scent in the GUESS Fragrances portfolio is GUESS Seductive Homme. Targeted to the confident, sexy, free-spirited, sophisticated man, it’s the ultimate seducer to the GUESS brand’s bombshell seductress. “The GUESS Seductive Homme fragrance marks our first men’s collaboration with Coty and our third fragrance launch this year alone,” explained Paul Marciano, Chief Executive Officer and Co-Founder of Guess? Inc. “From the masculine and sleek bottle to the warm and intoxicating ingredients, the GUESS Seductive Homme fragrance manages to capture the GUESS man in a bottle. This is a very exciting launch for the brand as we feel that this will appeal to our pre-existing GUESS guy as well as introduce new customers to the brand.” GUESS Seductive Homme was created by Firmenich’s Perfumers Frank Voelkl and Ilias Ermenidis who envisioned a masculine scent that would showcase the GUESS brand’s legendary sex appeal. The fragrance opens with a top note of cardamom, mandarin pulp and pink pepper. Its heart of vanilla orchid, crushed violet leaves and The print campaign for vetiver dries down to a base of amberwood, sandalwood, skin musk and patchouli. GUESS Seductive Homme offers The scent is presented in a flacon subtly shaped to suggest the powerful male physique. a glimpse of the romantic world of the GUESS man. It is topped with a gunmetal-colored cap with a satin finish that is equipped with a magnetic closure. The bottle’s neck features a shiny collar with a de-bossed GUESS logo. A treaded pattern embossed on the bottle’s base mimics the links of a GUESS watch band. The carton is imprinted with the iconic triangular GUESS logo. GUESS Seductive Homme comes in a 1 oz. Eau de Toilette for $39.00; 1.7 oz., $49.00 and 3.4 oz., $65.00. They are joined by a Deodorant Stick for $15.00 and Deodorant Body Spray, $10.00. The collection is now at select GUESS retail stores, perfumery chains, department stores, at and The fragrance will be promoted by an advertising campaign shot by GUESS fashion Photographer Alix Malka in Malibu, California and centers around Models Luca Loy and Leticia Zuloaga. The television ad also features the two Models in a game of seduction.

Superstar Keith Urban launches his first fragrance in partnership with Boom LLC. Phoenix by Keith Urban is reflective of Mr. Urban’s personal triumphs and an expression of his spirit. The phoenix is a symbol that resonates with the four-time Grammy Award-winning Artist for its immortality and ability to renew and to be reborn. “I grew up with a father that had great taste in music, cars and colognes. So, the idea to eventually create my own fragrance seemed natural. I’ve always loved the feeling that comes from finding the right scent and the way it can say so much about a person,” Mr. Urban declared. “We created Phoenix to express just the right blend of masculinity, mystery and sensuality.” Mr. Urban envisioned Phoenix as a modern twist on a classic, creating a leathery Phoenix by Keith Urban is launching in partnership gourmand scent that is sexy, rich and masculine. The juice, developed by International with Boom LLC. Flavors and Fragrances’ Perfumer Loc Dong, opens on a top note of blackberries, cognac and plum. The middle note of dark chocolate and fir balsam blends to a base of cashmere wood. Phoenix by Keith Urban comes in a 1 oz. Eau de Cologne for $24.00; 1.7 oz., $35.00 and 3.4 oz., $48.00. It is available next month at mass market retailers including CVS/pharmacy, Rite-Aid and Sears in the US, Shopper’s Drug Mart in Canada as well as Target and David Jones in Australia. Art DeGaetano, President and CEO of Boom LLC, shared that Mr. Urban had worked closely with Boom on the fragrance development and package design. “Keith was very hands-on with this process, and we are confident that it will be well received by his fans and that his international appeal will translate into commercial success for Phoenix.” Phoenix by Keith Urban will be promoted during the entertainer’s 50+ city Get Closer world tour this year. The campaign features giveaways and sampling opportunities such as the distribution of scented Phoenix tattoos at all concert venue stops in the US, a first for a country music concert tour. Fans will also have access to an exclusive online pre-sale at BF SEPTEMBER 2011 /


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There is action at the Men’s Fragrance Department with these new launches.



CHANEL Research identified the presence of the protein tensin as essential to the structure of young-looking skin. Tensin preserves the shape and vitality of skin cells to ensure maximum suppleness, density and strength. To stimulate tensin production, CHANEL developed elemi PFA, an ultra-pure, ultra-powerful ingredient with firming powers, specifically for ULTRA CORRECTION LIFT Intensive Lifting Concentrate. The effect of elemi PFA enables cellular exchanges to be energized. Collagen synthesis is given a powerful boost, guaranteeing the firmness of young skin. The formula also features the latest triple-action peptide that recreates, organizes and protects the elastin network. Elemi PFA and this peptide offer continuous lifting action while licorice extract helps even skin tone. The 1 oz. size of ULTRA CORRECTION LIFT Skin is comforted, soothed ULTRA CORRECTION LIFT Intensive Lifting Concentrate Intensive Lifting Concentrate is priced at $165.00 and the 1.7 oz., and perfectly makeup-free immediately lifts and with SUBLIMAGE Essential $225.00. smoothes the skin and Comfort Cleanser. CHANEL also introduces SUBLIMAGE Essential Comfort Cleanser, gives it a radiant glow. working as the first step to achieve skin perfection. The cleanser begins with the transformation of the delicate gel into a silky oil that caresses the skin, as sugar derivatives gently dissolve all makeup. Precious oils of the camellia flower and jojoba plant are at the heart of the formula. The 5 oz. tube is priced at $95.00. Both new CHANEL products are available at department and specialty stores and on

YOUTHFUL RADIANCE Mid-life skin faces a multitude of daily challenges, including dullness, dehydration and the gradual breakdown of collagen and elastin, which results in sagging skin. Estée Lauder Scientists have determined that a weak support structure not only causes skin to sag, but also prevents skin from absorbing and reflecting light the way young skin does, resulting in a loss of youthful vitality and radiance. To restore skin’s critical glow, Estée Lauder introduces Resilience Lift Firming/Sculpting Collection, a multi-faceted 24-hour lifting system. Lift during the day with Resilience Lift Firming/Sculpting Face and Neck Creme SPF 15, powered by an exclusive photo-activated lift complex. The formula includes plankton extract, malachite, mimosa and sirtuin 3D technology to boost skin’s energy. Immediately, skin looks clearer and more radiant. Over time, skin’s strength, resiliency and volume are renewed, providing skin with a remarkably younger, revitalized look. The Resilience Lift Firming/ The 1.7 oz. Resilience Lift Firming/Sculpting Face and Neck Creme SPF 15 – Normal/ Sculpting Collection harnesses the Combination Skin is priced at $75.00 and 2.5 oz., $90.00. The 1.7 oz. Resilience Lift beneficial powers of visible light and major night cycles to help Firming/Sculpting Face and Neck Creme SPF 15 – Dry Skin is offered for the price of skin amplify its natural collagen, $75.00 and 1.7 oz. Resilience Lift Firming/Sculpting Face and Neck Creme SPF 15 laminin and elastin production. Lotion – Normal/Combination Skin, $75.00. The Resilience Lift Night Firming/Sculpting Face and Neck Creme features an exclusive nocturnal lift complex that works with skin’s natural circadian rhythms for a more intensive overnight lift. The advanced complex includes potent K3 vitamin C and sirtuin NL1 technology. The 1.7 oz. cream is priced at $80.00. The eye area looks firmer, brighter, smoother and younger with the Resilience Lift Firming/Sculpting Eye Creme. The formula contains a photo-activated lift complex and nocturnal lift complex to help boost its natural collagen and elastin production. The .5 oz. size is priced at $55.00. Also available is the Resilience Lift Instant Action Lift Treatment, which features a unique flex-tip applicator and CustomSculpt Technology™ to precisely and immediately target and plump areas most prone to sagging. The 1 oz. treatment is priced at $65.00. The Resilience Lift Firming/Sculpting Collection is available at Estée Lauder counters nationwide, and major international airports. SEPTEMBER 2011 /


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La Prairie expands its Advanced Marine Biology Collection with three new environmentally-sustainable products that prevent the signs of La Prairie’s aging. Céline Cousteau, Founder of CauseCentric Productions and Advanced granddaughter of Jacques Cousteau, is the Special Ambassador for the Marine Biology Advanced Marine Biology Collection. Collection The Advanced Marine Biology Revitalizing Emulsion FACE · EYES · NECK is a lightweight, cream-gel moisturizer with a triple-use function for the face, eye area and neck that is suitable for day or night. A range of algae helps to strengthen skin’s defenses and minimize signs of aging while a hydra-restructuring effect takes place as the skin’s layers are densely moisturized. The 1.7 oz. moisturizer is priced at $155.00. Advanced Marine Biology Foaming Mousse Cleanser is a gentle and refreshing cleanser that removes all impurities while energizing and maintaining skin’s mineral balance without stripping the skin of its natural moisture. The 4.2 oz. cleanser is $65.00. The collection also features the Advanced Marine Biology Eye Gel. The cooling cream-gel combats eye area puffiness and wrinkles while increasing the skin’s firmness. Ingredients in the gel include oat kernel oil, red algae, buckwheat wax, caffeine and green microalgae oligopeptide. The .5 oz. gel is priced at $105.00. La Prairie’s Advanced Marine Biology Collection is available at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and

SUPER REJUVENATION The new Shiseido Bio-Performance Advanced Super Revitalizing Cream uses the power of bio-technology to restore skin’s youthful appearance and prevent the first stages of line formation. Shiseido developed the Bio-Revitalizing Complex, an exclusive key ingredient found in the Bio-Performance Advanced Super Revitalizing Cream, to combat loss of firmness, skin texture deterioration and early signs of aging. The complex effectively reinforces the elastic fibers in skin which in turn increases the number of skin facets. This results in a smoother complexion and dramatically improved skin texture. The cream also contains super bio-hyaluronic acid N that delivers instant and maximum hydration to the skin, keeping it soft and supple. The Shiseido Bio-Performance Advanced Super Revitalizing Cream is offered in a After 4 weeks of regular use of 50 ml size for $71.00 and 75 ml, $98.00. It is available nationwide at fine department Bio-Performance Advanced Super Revitalizing Cream, Shiseido and specialty stores as well as online at,, reports that 93% of women said and Store locations can be found at their skin became smoother.

Eye Contour Gel

Vital Light Serum

RENEWED RADIANCE Clarins introduces two new products into its skincare collection for fall. Vital Light Serum is a three-in-one, anti-aging serum that diminishes dark spots, dullness and wrinkles in two weeks. Vital Light Serum contains the highly-active molecule hexylresorcinol that works to diminish age spots and even skin tone. The formula also contains the pioneer plants waltheria and tripeptide to stimulate collagen synthesis for firmer skin and cochlearia officinals to stimulate intercellular cleansing to restore luminosity. Vital Light Serum is priced at $85.00. Clarins’ reformulation of Eye Contour Gel has been enhanced to more effectively reduce undereye puffiness and minimize dark circles. Renovated with four new organic plant extracts, the refreshing, blue gel formula is suitable for sensitive skin and contact lens wearers. Key ingredients include caffeine and certified organic gingko biloba, certified organic cornflower and chamomile as well as certified organic aloe. The gel is available for the price of $35.00. Both new products can be found at Clarins counters nationwide and at (Continued on page 55) SEPTEMBER 2011 /


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Foundation Restoration

Clinique’s Repairwear Laser Focus All-Smooth Makeup SPF 15 is allergy-tested, fragrance-free, Dermatologistand Ophthalmologist-tested, oil-free and non-acnegenic.

Clinique’s Repairwear Laser Focus All-Smooth Makeup SPF 15 incorporates Clinique’s advanced patented technology from the de-aging serum Repairwear Laser Focus Wrinkle & UV Damage Corrector and creates a de-aging foundation that improves the texture of skin, immediately and over time, while working to prevent future damage. The liquid foundation instantly softens lines and covers imperfections, helping to create the look of flawless skin. Repairwear Laser Focus All-Smooth Makeup SPF 15 is formulated to help prevent and repair UV damage with ingredients that include ultrasomes, whey protein, siegesbeckia orientalis extract, palmitoyl oligopeptide, murumuru seed butter and vitamin E. This long-wearing, lightweight, moisturizing formula provides moderate coverage and is offered in 12 shades for fair to deep complexions and for skin types I and II. Priced at $32.50, Repairwear Laser Focus All-Smooth Makeup SPF 15 is available at Clinique counters nationwide and

Luminous Beauty Inspired by winter’s vivid lights and nature’s mysterious, shimmering shadows, Clé de Peau Beauté introduces the new “La Beauté Inhèrente” Fall/Winter 2011 color collection. Lucia Pieroni, Color Creator of Clé de Peau Beauté, created a palette that reflects the distinctive colors and textures of crisp days and dark evenings. The “La Beauté Inhèrente” collection includes the Limited Edition Cream Eye Color with a silky-smooth formulation that creates a shimmer without smudging, creasing or fading. Key ingredients in the Limited Edition Cream Eye Color include argan tree oil and a hydro-wrap complex. Available in two shades, Moon White (#1) and Night Brown (#2), the Limited Edition Cream Eye Color is priced at $45.00. Extra Rich Lipstick is being offered in three new shades of Comtesse du Cayla (R9), Mutabilis (T8) and Albertine (T9). The formula contains vitamin A acetate to hydrate, and hyaluronic acid to create a more plump and youthful appearance. Each lipstick is priced at $60.00. The collection also includes eight shades of Silky Cream Foundation SPF 23. This full-coverage cream foundation combines moisturizing benefits with light diffusing technology to create a silky smooth and luminous finish. Key ingredients in the foundation include treatment lucent powder EX, majorana extract, super biohyaluronic acid, white lily extract and rosa roxburghii fruit extract. The Silky Cream Foundation SPF 23 is priced at $120.00. The “La Beauté Inhèrente” collection is available at select Neiman Marcus, Saks Fifth Avenue and Barneys New York locations nationwide as well as Bergdorf Goodman in New York City. (Continued on page 51) SEPTEMBER 2011 /


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The “La Beauté Inhèrente” collection from Clé de Peau Beauté drew inspiration from winter’s light and the season’s cool, bare landscape.


R O L CO ial t n e d fi Con



Neiman Marcus in San Francisco was in full swing this summer with many new releases and special events.

WIDECAST organization, which focuses on saving sea turtles around the world and will donate proceeds from every palette purchased. Other popular new items from Chantecaille include the Biodynamic Lifting Neck Cream, formulated with six patented ingredients specially targeting the neck area and the Biodynamic Lifting Cream.

Orlane Paris’ Captulina Batausa with the latest Thermo Active Firming Serum

Product Specialist Captulina Batausa of Orlane Paris proudly showcased the new Thermo Active Firming Serum, which has been very popular with customers. Thermo Active Firming Serum is a skincare product developed to combat the loss of firmness and density in the face. Fernando Cadavid, Global Makeup Artist of Chantecaille, was in town for a few days applying makeup to the brand’s loyal customers. Clients lined up for the chance to have a makeover from the global expert as he worked his magic to create a fresh new look for summer. A hot item from the Chantecaille collection was the Limited Edition Sea Turtle Palette that was inspired by the beauty of green sea turtles and their warm and sandy nesting grounds. With the purchase of the refillable palette, customers help the brand continue its mission to support marine wildlife. Chantecaille has partnered with the

Chantecaille’s Global Makeup Artist Fernando Cadavid with Neiman Marcus customer Gladys Partamiam

Guerlain’s Lana Bulis-Lou and Nayer Kashanian display 2011 Muguet and Shalimar Parfum Initial.

Guerlain Specialists Lana Bulis-Lou and Nayer Kashanian have been very busy with the latest fragrance releases of 2011—Muguet and Shalimar Parfum Initial. The original Shalimar continues to be a top seller as well as the products in the Orchidée Impériale line, the latest Terracotta Mosaic Giant Powder and the Terre Indigo 4-Shade Eyeshadow. A new release in the fragrance department was the exciting line of A Dozen Roses, an exclusive to Neiman Marcus. Modern, eclectic and sexy, the collection was inspired by the emotions that a rose evokes. A Dozen Roses includes three fragrances that were created from a passion for art, pure perfumery and unique fragrance bottle design. The three scents are Shakespeare in Love, Gold Rush and Iced White. Sales Associate Mercedes Nelson graciously allowed me to experience and enjoy the delicious new scents.

Neiman Marcus’ Mercedes Nelson presents the A Dozen Roses collection.

The A Dozen Roses fragrance trio

(Continued on page 54) SEPTEMBER 2011 /


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by Raphaella Barkley


are two concept stores, including the flagship on Hollywood Boulevard, and the brand is retailed at over 420 ULTA stores nationwide as well as at Dillard’s and Von Maur department stores. We also work with etailers like dermstore. com, and, to name a few. NP Set is all about getting the look but keeping the change. The NP Set customer is a quick convert to this range for its accessible price points, on-trend color and skin-supporting ingredients that are 98% paraben-free housed in cleverly designed, recyclable packaging. NP Set came about after Target approached me to become their first male Makeup Artist. A few years in, we’re available at over 1,600 Target USA stores as well as at 300 Target Australia stores and two new retailers by the end of 2011. BF: How do you use social media and television to communicate the story of your brand? NP: I use social media and television to stay current and connected with my customers and fans. My personal appearances once served that purpose, but Twitter and Facebook make both myself and the brand instantly accessible and relevant. It also allows me to connect with fans from Chicago to Melbourne. And yes, that really is me on Twitter! My social media philosophy comes down to this: homepage equals homeland. serves as the homeland, and Twitter, Facebook and YouTube are embassies. I’m also a regular contributor to the Huffington Post as an expert beauty blogger.

Mr. Perdis designed a makeup look for the fashion runway.

BF: Your own personality and ability to communicate have played a most important role in the success of your empire. How do you keep up with the enormous demand for personal appearances while running your company? NP: It actually hasn’t just been about my personality; I’ve worked really hard to create a Napoleon Perdis culture. A lot of that has come from creating systems and operational procedures, and, of course, finding great people and fostering their talent and growth through the business. I know I can’t live forever, so I have built and grown a brand that can. BF: What are your p l a n s f o r f u t u re expansion? NP: I’m looking to expand the makeup academies into more markets Models in makeup by Napoleon Perdis at Australian Designer Karla Spetic’s including Beverly runway show Hills, Houston, Dallas, Atlanta, Chicago and New York. For Napoleon Perdis, my aim is to further expand our retail presence. Being West Coast-based, we’re doing the Starbucks spread—coming from the West to the East and through A model in dramatic makeup created by Mr. Perdis at the Venexiana show at New York Fashion Week Fall/Winter 2011 the South and Midwest. Part of this strategic direction has been through department stores like Dillard’s and Von Maur, and there are some other key retailers in the pipeline. I also plan to expand in South America and then Europe. BF SEPTEMBER 2011 /


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On T h e S c e n t Ange ou Démon Le Secret Elixir has been launched by Parfums Givenchy.

T ra c k

(continued from page 34)

Secret Charm

Parfums Givenchy has introduced Ange ou Démon Le Secret Elixir, which reveals the secrecy of its seductive power to the women who wear it. The deeply sensual, floral fragrance is like a mysterious lucky charm. Ange ou Démon Le Secret Elixir begins on a top note of Italian lemon, green tea and neroli. Its heart note of sambac jasmine, orange blossom and frangipani flower descends to a drydown of vanilla, patchouli, cedarwood and white musk. Serge Mansau designed the flacon, which is faceted like a precious stone. It was inspired by the art of cutting gems. The dark amethyst color of the bottle reflects the sensuality of the scent. The fragrance comes in a 30 ml Eau de Parfum for $56.50; 50 ml, $80.50 and 100 ml, $99.00. It is now at Macy’s, Dillard’s, Lord & Taylor and Sephora. Uma Thurman will star in the promotional campaign for Ange ou Démon Le Secret Elixir.

F eel The Vibes

ck one shock for

ck one shock for her Calvin Klein is a skin scent that is not meant to be shared. The her Calvin Klein sensual floriental is edgy, sexy and impulsive. is all about a The fragrance opens on a note of passion flower, pink peony and jeweled poppy personal mark of self-expression. flower. Its middle note of liquid chocolate accord, blackberry, narcisse and hypnotic jasmine blends to a drydown of magnetic ambers, vanillin, patchouli and second skin musk. The ck one shock design for the iconic signature bottle represents Fabien Baron’s evolution of the 1994 ck one classic. Its flacon is a high gloss-lacquered white with the shock logo scrawled in pink lipstick over the black ck one logo. Its high gloss white carton is embossed with the pink shock logo. ck one shock for her Calvin Klein comes in a 1.7 oz. Eau de Toilette Pour/Spray for $40.00; 3.4 oz., $50.00 and 6.7 oz., $65.00. The collection also includes a 5 oz. Body Lotion for $18.00. They are available now at department and specialty stores nationwide. The fragrance is promoted by a ck one shock for her Calvin Klein advertising campaign created by Mr. Baron and CRK Advertising and shot by Steven Meisel. The cast of emerging Musicians, Models, DJs and Athletes includes Lara Stone, Aaron Frew, Alice Dellal, Herieth Paul, Ian Mellencamp, Robert Evans, Ruby Aldridge, Sky Ferreira, Tomo Aki Kurata, Viggo Jonason, Xiao Wang and Yuri Pleskun. J’adore Eau de Toilette

A Fragrant


Dior Beauty is making news this fall with four new scents. J’adore L’OR is a reinterpretation of the original J’adore with notes of rose de mai absolute and jasmine de Grasse warmed with tonka bean absolute and vanilla absolute. It comes in a 1.35 oz. Spray for $110.00 and is at Dior Beauty counters nationwide and at New J’adore Eau de Toilette is updated with essences of Italian mandarin, Damascus rose and neroli. It comes in a 1.7 oz. size for $65.00 and 3.4 oz., $90.00 and is now at and It marks the launch of the new J’adore advertising campaign starring Charlize Theron. Hypnotic Poison Eau Sensuelle is a floral variation of Hypnotic. Perfumer J’adore L’OR François Demachy imagined the scent of vanilla orchid complemented by a floral twist. It comes in a 3.4 oz. size and is available exclusively at Dior’s La Collection Privée has been expanded with Patchouli Imperial. It opens with coriander essence, mandarin essence and bergamot essence and blends to a heart of patchouli. La Collection It is based on Virginia cedarwood and sandalwood. Patchouli Imperial comes in a Privée’s Dior Patchouli Imperial 4.25 oz. size for $150.00 and 8.5 oz., $225.00. SEPTEMBER 2011 /


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Hypnotic Poison Eau Sensuelle

Fleur Fatale Parfums Givenchy has introduced Dahlia Noir, the first fragrance developed under the leadership of Creative Director Riccardo Tisci. The fragrance embodies the elegance and style of the couture brand. The perfume is presented as a “Fatal Flower” of unreal and imaginative composition for mysterious and fascinating women. Dahlia Noir or the “Black Dahlia,” developed by François Demachy, is a powdery fragrance of a dusty chypre-floral structure. Its top note of mandarin, pink pepper and mimosa leads to a middle note of rose, iris and patchouli. It is based on sandalwood, vanilla and tonka bean. The flacon’s design is classic, simple and elegant. Dahlia Noir is engraved on a Parfums Givenchy’s Dahlia silvery metal plaque at the back side of the cap. Noir was developed under Dahlia Noir comes in a 1.7 oz. Eau de Parfum Spray for $90.00 and 2.5 oz., $110.00. the leadership of Givenchy’s Designer Riccardo Tisci. The collection also includes Body Milk for $50.00; Bath Gel, $47.00 and Candle, $56.00. The fragrance is available now exclusively at Bergdorf Goodman and Neiman Marcus. The advertising campaign for Dahlia Noir features Model Mariacarla Boscono as the sensual and dangerous “Black Dahlia.” It was shot by fashion Photographers Mert Alas and Marcus Piggott.

D V F ’s New Creation

Diane by Diane von Furstenberg captures the Designer’s iconic style.

Diane von Furstenberg has collaborated with Chantal Roos to form Diane von Furstenberg Beauty. They partnered with ID Beauty group to bring out Diane, a glamorous new scent that is the perfect complement to Ms. von Furstenberg’s fashions and accessories. Developed by Givaudan’s Master Perfumer Aurélien Guichard, Diane opens on a note of frangipani and violet which fuses with a base note of myrrh, musk and patchouli. The scent is presented in a bottle featuring interlocking golden rings evocative of another signature Diane von Furstenberg accessory, the Sutra bracelet. Diane by Diane von Furstenberg comes in a 1.7 oz. Eau de Parfum for $85.00 and 4 oz., $110.00. It also comes in a 1.7 oz. Eau de Toilette for $65.00 and 4 oz., $90.00. They are joined by Body Lotion for $45.00. The fragrance is available now at Bloomingdale’s, Nordstrom and Sephora.

Pure Color

Narciso Rodriguez has lined up a color-full fall for his fragrances. “I love color when it’s pure; it can be subtle or it can be very strong but most of all I love it when it’s very pure. Pure color elicits profound emotions and memories, and that’s what fragrance should be about.” Limited-edition Narciso Rodriguez for her in color infuses the original for her eau de parfum with amber, vanilla and woody accords. Its fuchsia presentation provides an air of intense mystery. Limited-edition for her eau de parfum spray comes in a 1.6 oz. size for $84.00 and 3.3 oz., $108.00. It is available now at Saks Fifth Avenue. Narciso Rodriguez limited-edition essence in color highlights the original eau de parfum with amber, tiara blossom, musk and incense. Its purple flacon enhances the juice with luminosity. Limited-edition essence eau de parfum spray comes in a 1.6 oz. size for $84.00 and 3.3 oz., $108.00. It is now at Saks Fifth Avenue. SEPTEMBER 2011 /


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The bottles for Narciso Rodriguez limited-edition for her in color and limited-edition essence in color

On T h e S c e n t

T ra c k

S i g n a t u r e Scent

Celine Dion’s power to connect and inspire through her music crosses generations and transcends language around the world. “My music provides me with a wonderful, creative outlet to express my feelings and share these emotions with my fans,” Ms. Dion explained. Now, Celine Dion Signature fragrance has been developed as an ode to her power to connect and inspire through her music. “Celine Dion is a signature icon,” affirmed Steve Mormoris, Senior Vice President Global Marketing at Coty Beauty. “Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise. This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world.” Celine Dion Signature was developed by Firmenich’s Perfumer Ilias Ermenidis. It opens on a top note of mimosa blossom, pink lady apple and guava. Its middle note of Indian jasmine, rose essence and magnolia blossom is based on a note of musk, amberwood and sandalwood. It is presented in a flacon that has Ms. Dion’s silhouette etched into the glass, creating a visual signature. The fragrance comes in .5 oz., 1 oz. and 1.7 oz. sizes of Eau de Toilette and ranges in price from $16.00 to $34.00. It is now available at mass drugstores nationwide. Celine Dion Signature will be promoted by an advertising print campaign shot by Photographer Peter Lindbergh.

CLEAN Skin Eau de Parfum from Fusion Brands

The Celine Dion Signature scent is introduced by Coty.

Freshen Up

Fusion Brands’ latest addition to the CLEAN portfolio is Skin Eau de Parfum. It suggests a straight-from-the-shower scent of skin. Its top note of sheer honeydew, lotus blossom and a fresh air accord blends to a middle note of dewy petals, aquatic notes and blue rose. It is based on a drydown of white musks, amber wood and vanilla. CLEAN Skin Eau de Parfum comes in a 2.14 oz. size for $69.00.

Perfume Of


Cartier’s Perfumer Mathilde Laurent has created Baiser Volé or “stolen kisses” based on the lily. The leaves, petals and pistil of the lily were used to create the fragrance, which comes in a 1 oz. size for $75.00; 1.6 oz., $100.00 and 3.3 oz., $145.00. It is now at Nordstrom and and next month at Cartier boutiques nationwide. BF Baiser Volé by Cartier is based on one note, the lily.



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DUANE READE AT 40 WALL STREET (continued from page 37)

can sell anything or cross-sell,” Ms. Gaynor disclosed. “If you want to spend your money on a foundation or powder but not on mascara in the LOOK boutique, the Beauty Advisor will bring you back to the mass brands such as CoverGirl, Maybelline New York or L’Oréal Paris and sell that as well. There is no loyalty to any specific brand. The loyalty is to the customer who comes in and asks for help.” The spa services, she noted are staffed by Aestheticians or Cosmeticians. “They must be licensed in New York State to work in the Hair and Nail Salons.” Mr. Tiberio added, “The extensive training that we do here has helped in fewer turnovers of our people. They also love the atmosphere in the LOOK boutique.” Mr. Tiberio revealed that there is “a lot of technology within the Beauty Department. We have Virtual Makeover kiosks from EZface and ModiFace as well as the Fragrance Duane Reade’s Asha Koshi, Paul Tiberio and Marcia Gaynor Tester and a skin analysis system by Philips Crystalize.” The Fragrance Bar has 40 testers, 30 for female fragrances and 10 for male scents. “When the customer places a wrist underneath the tester, it works automatically to give a free spritz without picking up a bottle,” he said. “This is the first unit in a Duane Reade.” The mix of brands is all upscale with Designer, celebrity, classic and new fragrances from vendors such as Coty Prestige and Elizabeth Arden. The EZface virtual makeover kiosk allows the customer to sample every cosmetic in Duane Reade’s Beauty Department. A look for business or evening can be created so the customer can see exactly how they would appear. “You find the product you want on the shelf, bring it over to the machine and scan it in. You can then see how those colors would look on you,” Mr. Tiberio revealed. “We have another virtual makeover machine called ‘Find Your Look’ which has a built-in data base, so you can pick and choose the various colors and styles you want for your lips, your eyes and blush. Maybelline New York and L’Oréal Paris are the exclusive brands at this time in the ‘Find Your Look’ virtual makeover.” During the tour of Duane Reade, Mr. Tiberio highlighted the GOSH Cosmetics brand from Denmark. “This is one of Mr. Tiberio and Ms. Gaynor showcase the GOSH display.

Ms. Gaynor and Mr. Tiberio hold blow dryers that customers can try before buying.


our first stores to carry the GOSH line with a display set up by their marketing team. It is now exclusive with Duane Reade in the US. It has unique attributes such as eyeliners, lip glosses with mirrors and a lighted lip gloss which makes it easy to apply the product in the dark or a New York City taxi.” “Customers know that they can find products here that they can’t find anywhere else,” noted Ms. Gaynor. “If they want their GOSH, they’ve got to come to Duane Reade.” Duane Reade is setting up exclusive agreements with vendors, which extend as well to their other categories of household and food products. Ms. Gaynor pointed out there are no artificial ingredients in the 100% Pure makeup line in the LOOK boutique. The retailer also has Japonesque brushes and “our Duane Reade private label brushes, which Makeup


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DUANE READE AT 40 WALL STREET Artists love,” she declared. The BLOW line is carried exclusively at Duane Reade’s 40 Wall Street location, according to Ms. Gaynor, “because we have a salon. BLOW products are only sold in salons.” What are also not available in any other Duane Reade LOOK boutiques are high-end mirrors, displayed outside their cartons so customers can play with the light adjusted to day, office or evening. On the other side of the display are hair blowers that are “plugged in so the customer can feel the power,” Ms. Gaynor continued. “We have wonderful services and products in the LOOK boutique that we are able to offer the customer,” affirmed Asha Koshi, Duane Reade’s LOOK boutique Manager. “I think it is a complete beauty package where people can come and get their skin analyzed as well as their hair and nails done.” “We have created a Mini Phyto Universe here at 40 Wall Street not available in any other retail environment without a licensed Beautician and a sink,” Ms. Gaynor revealed. “The Phyto Beauticians can do hair and scalp analyses as well. Phyto has also trained everyone in the LOOK boutique about the products.” There is a Ramy Eyebrow Bar at the LOOK boutique with Beauty Advisors trained first by Ramy before they pass Duane Reade’s standards. Along with brow shaping and trimming, “we’ve added eyelash application in the LOOK boutique, which the customers have been requesting.” The high-end skincare product displays feature a skin-analysis machine that will address particular skincare concerns. It also recommends the correct products for the customer. In the Nail Bar, licensed Aestheticians give manicures. The fees are $10.00 for a basic manicure and $15.00 for a French manicure. Nail designs on a per nail basis are $3.00 each. The Nail Bar stocks only OPI and Essie nail products, but a customer may purchase another brand at the store to be used for the manicures. Mr. Tiberio revealed that the Nail Bar occupies what was formerly the office of David Rockefeller when this building Duane Reade’s Michel Zarcone (c.) with Ms. Gaynor and Mr. Tiberio at the Phyto device for producing hair and scalp analyses was the Bank of Manhattan Trust headquarters. “We even kept Mr. Rockefeller’s fireplace and mantel, which have been retro-fitted with the Nail Bar’s décor.” Animation plays a major role in the Duane Reade Beauty Department. “We do a lot of events, whether in mass or in all of our LOOK boutiques,” explained Ms. Gaynor. “We probably have three a day in this store. They are on a promotional calendar, and we let the customers know at checkout with bag stuffers and sign-up sheets depending on the event and the brand. We do email blasts to our Loyalty Customers to preview well in advance the events we will be running.” Mr. Tiberio added, “Our Beauty Advisors let customers know on a regular basis when they have upcoming events, especially concerning the brands that the customers [purchase]. We’ve recently started to use social media including Facebook and Twitter to alert customers to our news and events.” “We like to think of this 40 Wall Street Duane Reade as an incubator,” he continued, “for other Duane Reades and throughout the Walgreens network where we can make it viable in other areas of the country. We will continue to merchandise to the neighborhood and tweak each of the areas in which we operate. We will see what works best Duane Reade’s Saroya Owens (c.) with Mr. Tiberio and Ms. Gaynor here in New York and then make it scalable to other urban at the Nail Bar in front of the fireplace from David Rockefeller’s former office markets.” BF



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COLORial t Confiden

(continued from page 43)

Inspired Look Christian Dior’s legendary muse, Mitzah Bricard, was described by Mr. Dior as “one of those rare people whose only reason for living is elegance.” She captured the fascination of Mr. Dior and played a key role in advising and influencing the Couturier on many aspects of the brand, including the creation of the “New Look.” She is now the inspiration for the Dior Mitzah Collection. Priced between $24.50-60.00, the collection features a limitededition 5-Couleurs Eyeshadow Palette, two shades of Vernis and one shade of Diorshow Mascara. Also available is the Dior Mitzah Collector Palette for $90.00. The Dior Mitzah Collection is available at Dior also introduces options for the lips, eyes and face. Six new shades of Dior Rouge Serum Crystal offer a glossy finish with additional benefits. Priced at $34.00, Dior Rouge Serum Crystal is available at Dior counters nationwide, excluding Sephora, and at The Dior Mitzah Diorshow Liner Waterproof features a retractable pencil that glides on Collection to create an ultra-fine line. It is available in six shades, each priced celebrates Christian Dior’s at $29.00. The Dior 3-Couleurs Smoky Eyeshadow palette holds a muse, Mitzah cream-to-powder base formula and two powder eyeshadows that Bricard. can be blended together for a customized, smoky look. Six shades are available for $48.00. Both are offered at The Dior Ready-to-Wear EyeLiner Patches create long-lasting, runway-inspired looks that simply peel away. Priced at $55.00, each kit contains four pairs of reusable eyeliner patches in varying styles. The Dior Brow Lift Expert Stencil Kit features six brow stencils and a brow pencil for the price of $40.00. Both are available at Dior Forever Flawless Perfection Fusion Wear Makeup is the first foundation collection from Dior to adapt and adjust to the skin’s chemistry for a tailor-made finish that lasts all day. Available in two formulas, a creamy compact and a fluid foundation, both are infused with hydrating and mattifying ingredients. The fluid foundation is priced at $46.00 and the compact is $48.00. Dior Forever Flawless Perfection Fusion Wear Makeup can be purchased at

Lunar Radiance Inspired by the femininity, light and shadow of the moon, Givenchy launches its 2011 AutumnWinter Collection, Je Veux La Lune. LES OMBRES DE LUNE Shadow & Light Eyes features a combination of two shades that can be used as illuminating powder as well as eyeshadow. The talc-free formula also works as a primer under foundation or in combination with a concealer. As a primer on lips or lip contours, the powder provides luminosity and a sculpting effect. Two variations are each priced at $58.00. The limited-edition LE PRISME BLUSH GLOW Powder Blush − Iridescent Glow contains a combination of four colors and is priced at $44.00. MAGIC KHÔL Eye Liner Pencil is offered in one shade of 16 Marine Blue for $22.00. For the lips, the collection includes the limited-edition ROUGE INTERDIT Satin Lipstick Irresistible Color in 52 Lune Carmin, GLOSS INTERDIT New shade Ultra-Shiny Color Plumping Effect in 31 Lune Carmin and GELÉE options are D’INTERDIT Smoothing Gloss Balm Crystal Shine in 15 Lune Argentée. introduced in the Each limited-edition shade is priced between $26.50 and $29.00. latest collection from Givenchy. The Je Veux La Lune collection is available at Sephora, and BF SEPTEMBER 2011 /


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GIVE BACK BRANDS (continued from page 26)

Cosmetic Executive Women (CEW)’s 17th annual Insider’s Choice Beauty Awards were held May 20. It has been traditional the past few years to showcase some of the winners on QVC. This year’s Insider’s Choice Beauty Awards show aired on July 13. “I couldn’t be happier to maintain our relationship with QVC for the third year,” affirmed Carlotta Jacobson, President of CEW. “QVC is a great platform to reach beautyQVC’s Claudia Lucas and focused consumers, and CEW’s Carlotta Jacobson

I’m honored to share some of the most innovative industry products and trends of the year with their viewers.” Q V C w a s Ms. Jacobson on-set with QVC host Sandra Bennett equally pleased to welcome b a c k C E W ’s Insider’s Choice Beauty Awards winners. “It is a pleasure to have Carlotta Jacobson and the CEW award Clinique’s Janet Pardo with Ms. Bennett winners here at on the QVC set QVC to share their products and insights with our viewers,” declared Claudia Lucas, Director of Beauty Merchandising for QVC. “The broadcast exceeded our

Fresh’s Lev Glazman with Ms. Bennett

Ms. Pardo and Ms. Jacobson after their QVC appearances

The charities we have chosen at this time are: Pencils of Promise and Make-A-Wish Foundation. Pencils of Promise: Education is the future of the world. Pencils of Promise builds schools throughout the world, particularly in poverty-stricken areas and trains young leaders to take positive action at home and abroad. Make-A-Wish Foundation: When a wish becomes reality, joy becomes reality for countless children with life-threatening medical conditions. Make-A-Wish Foundation has given hope, strength and joy to countless children. From humble beginnings of one boy’s wish to become a police officer, they’ve evolved into an organization that grants a child’s wish in the U.S. every 40 minutes. BF: How has the Justin Bieber fragrance helped to build the buzz for your company? RH: The success of SOMEDAY by Justin Bieber has exceeded even our highest expectations. SOMEDAY has launched to numbers that are nothing short of astounding, making this the single most successful celebrity fragrance launch in history. The knowledge that all net profits will be going to charity is something that we are truly proud of and something our retail partners and consumers were excited to be a part of. SOMEDAY’s charitable aspect elevated an experience for everyone— Justin, us, retailers, and the consumers—that is typically purely transactional. Justin has truly made his mark on the fragrance industry, and we could not be more proud of this partnership. BF: What other beauty categories beside fragrance lend themselves to your business model? RH: Right now at Give Back Brands we are focused on fragrance. However, our business model easily lends itself to other skincare/beauty and fashion categories, and even outside of the fashion and beauty sector. BF: Will there be more products to come in the Bieber portfolio? RH: We have a long-term partnership with Justin; we will continue to work closely with him to develop products that are relevant to his fans. Justin has been intimately involved in the development of this project, and his goals align with ours in creating beauty products that will raise money for charity. We couldn’t be more proud to have him as our first partner; it has truly been incredible. SOMEDAY by Justin Bieber has not only been the biggest selling celebrity fragrance, but it has brought massive exposure to our company and our mission. BF

expectations, and we look forward to continuing our relationship with CEW in the future.” BF SEPTEMBER 2011 /


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CEW Awards Winners Show On QVC

(continued from page 28)

amount of makeup for five complete looks. “We are problem solvers at Allure,” said Ms. Wells. “We wanted to create a palette where every color is used.” This is the first beauty product from the magazine in its 20-year history.

Gareth Pugh/M·A·C Makeup

The iconic pink and green tube of Maybelline New York’s Great Lash Mascara is celebrating its 40th anniversary this month. In 1971, Great Lash’s pink and green tube was inspired by Lilly Pulitzer, known for her brightly-colored fabrics. The unique palette has become instantly recognizable and an American beauty icon. A tube of Great Lash Mascara is sold every 1.7 seconds in the US, and the pink and green tube continues to be America’s #1 mascara with 20 million pieces sold each year.

Gareth Pugh with The Estée Lauder Companies’ John Demsey

Maybelline New York’s Great Lash Mascara by BCBGMAXAZRIA

Maybelline New York’s Great Lash Mascara by Tracy Reese

M·A·C Cosmetics and British fashion Designer Gareth Pugh hosted a cocktail reception at New York City’s New Museum recently to toast Mr. Pugh’s new collection for the brand.

Beauty Bar

Votre Vu’s Harold Zimmerman with Marie-Laure Fournier of Fournier Communications

Votre Vu parked its luxe beauty bar on New York City’s Avenue of the Americas on July 27 where the beauty press came to learn about the brand’s new skincare products. BF


Maybelline New York’s Great Lash Mascara by Vivienne Tam

“Great Lash has always been a favorite among leading Makeup Artists and industry insiders, whether they are working on a celebrity client or backstage at Fashion Week,” reported David Greenberg, President of Maybelline New York-Garnier-Essie. “For the product’s 40 th anniversary, we’re celebrating Maybelline New York’s fashion heritage by partnering with sought-after Designers to bring a new look to America’s most iconic beauty product. The designs of Max Azria, Tracy Reese and Vivienne Tam represent the spirit of the Maybelline New York woman—modern, confident and chic.” Mr. Azria, Founder, Designer and Chairman of BCBGMAXAZRIAGROUP, said “To bring the BCBGMAXAZRIA design aesthetic to such an iconic product is a true honor.” “I was excited to design limited-edition packaging in celebration of the 40 th anniversary [of Great Lash Mascara] and choose a graphic floral print that exudes fun and femininity and complements the signature colors of the brand,” shared Ms. Reese. “My Great Lash design is adorned with the Chinese symbol for ‘lash,’” explained Ms. Tam, “creating the perfect fusion of the Vivienne Tam and Maybelline esthetics.” Maybelline New York has partnered exclusively with Target to distribute the Great Lash Limited Edition collection for a limited time only this month. The Max Azria-, Tracy Reese- and Vivienne Tam-inspired Great Lash Limited Editions are each priced at $6.99. BF


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Maybelline New York’s Great Lash At 40

on the avenue


SAN FRANCISCO BEAT (continued from page 44) by Andrea Ferrari

BEAUTY AUSTRALIA Aesop, a Melbournebased beauty brand, has opened its first kiosk in New York City’s Grand Central Terminal. Focusing on New York, Aesop will soon open a store in the city’s Nolita neighborhood and before the

Aesop’s first kiosk in Grand Central Terminal

year’s end, stores on University Place and Bleecker Street.

“While each of our stores is important to us, expanding into the United States is especially significant. It has involved many years, much talent and goodwill from countless people,” said Dennis Paphitis, Aesop Director. “We are extremely excited about this moment in our company’s growth.” The kiosk inside Grand Central Terminal is located in the Graybar Passage and offers a selection from Aesop’s product line. The newspaper blocks used in the construction of the kiosk were made from 1,800 New York Times newspapers and powdered-coated steel. A similar theme will be brought across to the Nolita store. Aesop, founded in 1987, produces a range of hair care products and has now expanded to include skincare and body products. The brand is sold through thirty international concept stores as well as at department and specialty stores. From the start, the brand has attracted a loyal following for its commitment to high-quality, resultsdriven product ingredients; minimalist packaging and intelligent communication with customers. The company’s mission is to be transparent, humble and sincere. BF

Aesop’s Bondi Beach store in Australia opened in May 2011. SEPTEMBER 2011 /

At Saks Fifth Avenue in San Francisco, YSL National Makeup Artist Patrick Ollie was conducting makeovers that showcased the brand’s most popular shades YSL National Makeup Artist Patrick Ollie for summer. Clients conducts a makeover on customer Joyce Jaber. received a fresh new look from Mr. Ollie that brought boldness to eyes, lips and nails using shades that included Caribbean blue and canary yellow. These new colors were a hit at the counter. Saks was also proud to present many new fragrance launches. The new perfume for women, Elie S a a b L e Pa r f u m wa s developed by Perfumer Francis Kurkdjian and inspired by Designer Elie Saab’s red-carpet fashSaks Fifth Avenue’s Camille Flaherty, ions. The fragrance opens Arlene Murray and Omer Mojaddini on a note of orange blos- display Elie Saab Le Parfum from som which develops into Beauté Prestige International. a heart of jasmine, grandiflorum and sambac. The scent is based on a note of cedar, patchouli and rose honey. Another popular item is the latest scent from by Killian. Sweet Redemption, the end is part of the brand’s “L’Oeuvre Noire” collection. The notes of the fragrance include orange blossom, vanilla, myrrh, opopanax, benzoin and incense. Clive Christian has launched two new fragrances, C for Women and C for Men, which have also been top sellers at Saks. The knowledgeable Clive Christian Counter Manager, Elizabeth Merrill, said that customers flock to the expensive and elite perfumes. She described how men love the fragrance and described C for Men as “smelling like an expensive Bentley, which all the men love.” C for Men maintains the complex character of the Clive Christian perfume house and is enhanced with saffron spice and rare snow lotus, creating a dominant spirit and seductive strength throughout the perfume. C for Women, a perfume brimming with voluptuousness and dangerous pleasure, embraces the accord of rose Clive Christian’s Elizabeth and jasmine absolute in union Merrill showcases C for with violet and tuberose. BF Women


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ABOUT FACE (continued from page 42)

DOCTOR’S APPROVAL Stuart Kaplan, M.D. is a world renowned clinical and cosmetic Products from the Dermatologist. Inspired by the needs of his patients, and his KAPLAN MD dedication to the continued advancement of skin science, Skincare range Dr. Kaplan created KAPLAN MD Skincare. These patented and medically proven formulas are the result of Dr. Kaplan’s research on the three causes of skin aging: chronological aging, environmental damage and natural hormonal progression. The products in the line work to prolong the skin cell’s life cycle to maintain and affirm its youthful radiance regardless of age. Products in the line contain Juvinity™, a patented antioxidant that works to delay the aging of skin cells while protecting cell structure and forcing existing skin cells to act younger. The KAPLAN MD Skincare collection includes the 1.7 oz. Daily Moisture SPF 30 Concentrate, 1.7 oz. Night Replenishment Concentrate, .5 oz. Intense Eye Concentrate, 4 oz. Purifying Foam Cleanser, 3.4 oz. Clarifying Toner, 3.25 oz. Cell Renewing Microfoliant, 3.25 oz. Firming Mask, 1 oz. Hydrating Essence and 1 oz. Cellular Rejuvenating Concentrate. The collection ranges in price from $50.00 to $295.00. Two collections of anti-aging lip care with the benefits of SPF 20 are also available. The Lip 20 and Lip 20 Gloss collections both offer eight color shades and are priced at $30.00 each. Lip 20 Balm Ultra Hydrating Treatment + SPF is priced at $35.00. KAPLAN MD Skincare is available at select Neiman Marcus locations and The line will launch at Bergdorf Goodman in the fall.


Dior’s Capture Totale MultiPerfection Eye Treatment

Two new products for the eye area have been added to the Dior Capture Totale collection. Capture Totale Multi-Perfection Eye Treatment works to correct the appearance of wrinkles, crow’s feet and hyper-pigmentation while diminishing dark undereye circles and boosting overall luminosity. The formula contains the potent vitamin E derivative TP Vityl, a Dior-exclusive, that helps stem cells recuperate to their full powers. As a result, these vital cells are allowed to maintain their regenerating potential and their ability to nourish the dermal and epidermal cells, essentially reactivating the skin’s youthful functions to its utmost potential. Capture Totale MultiPerfection Eye Treatment is priced at $85.00. Dior adapts the cell regeneration power of One Essential to the delicate eye contour with Dior Capture Totale Eyes Essential, the first eye zone skin booster from the brand. Dior One Essential technology boosts the skin’s natural recycling system called the proteasome, an enzymatic system in charge of cellular recycling. It works to free the skin of toxins, release amino acids and promote cell synthesis. When the proteasome is stimulated in the eye area, it is able to preserve the eyes’ youthfulness and effectively prevent and correct signs of fatigue. Dior Capture Totale Eyes Essential works immediately upon application and over time. It is priced at $70.00. Both new products are available at



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THE BENEFITS OF BEES Two new products have been added to the Abeille Royale collection from Guerlain. The key ingredient of the skincare range is the Pure Royal Concentrate. Developed by Guerlain Research, the exclusive blend of bee products, honeys and royal jelly, are capable of stimulating key healing

Abeille Royale Up-Lifting Eye Care and Preparing Toner

mechanisms to reconstruct micro-tears at the origin of wrinkles and loss of firmness. Derived from the repairing power of bee products, the Abeille Royale Preparing Toner is the first step in skincare that prepares the skin to optimize the wrinkle-correcting and firming action of the Abeille Royale serum and creams. As soon as it is applied, the formula delivers plumping softness to the skin. The 150 ml toner is priced at $60.00. Also available is the Abeille Royale Up-Lifting Eye Care that creates an ultra-lifting effect to reveal the youthfulness of the eyes. The formula works to smooth wrinkles and fine lines while dark circles and areas of shadow are effectively diminished. The 15 ml treatment is priced at $120.00.

Orchidée Impériale Longevity Concentrate

Guerlain introduces the Orchidée Impériale Longevity Concentrate that delivers a complete age-defying shockwave to the skin, accelerating the power to turn back cellular time so that signs of aging are corrected with greater speed and intensity. The key ingredients in the formula include the vandal teres orchid, a complex of natural oligosaccharides and a double concentration of new-generation imperial orchid molecular extract that is comprised of three species of orchid. The treatment works to immediately smooth and tighten skin while gradually reduce the signs of aging. Orchidée Impériale Longevity Concentrate is available in a 30 ml size for the price of $490.00. The new Guerlain skincare products can be found at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bloomingdale’s and Bergdorf Goodman. BF

1. PUBLICATON TITLE: Beauty Fashion Inc. 2. PUBLICATION NO. 869-940 3. Filing date: 2011 4. ISSUE FREQUENCY: MONTHLY 5. NO. of issues published annually: 12 6. ANNUAL SUBSCRIPTION PRICE: $25.00 7. COMPLETE MAILING ADDRESS OF KNOWN OFFICE OF PUBLICATION (Not printer) 16 East 40th Street, Suite 700, New York, NY 10016-0113 CONTACT PERSON: Hasu Shah TELEPHONE: 212-840-8800 8. COMPLETE MAILING ADDRESS OF THE HEADQUARTERS OF GENERAL BUSINESS OFFICE OF THE PUBLISHER (Not printer): 16 East 40th Street, Suite 700, New York, NY 10016-0113; 9. FULL NAMES AND COMPLETE MAILING ADDRESS OF PUBLISHER, EDITOR AND MANAGING EDITOR (Do Not Leave blank); PUBLISHER (Name and complete Mailing Address): George Ledes, 16 East 40th Street, Suite 700, New York, NY 10016-0113; EDITOR (Name and complete Mailing Address): George Ledes, 16 East 40th Street, Suite 700, New York, NY 10016-0113; 10. OWNER (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm give its name and address, as well as those of each individual. If the publication is published by a nonprofit organization, give its name and address.). FULL NAME; COMPLETE MAILING ADDRESS. Beauty Fashion Inc., 16 East 40th Street, Suite 700, New York, NY 10016-0113; Richard C. Ledes, 186 Riverside Drive, #11E-F New York, NY 10024; George Ledes, 315 East 80th St., New York, NY 10022; Sara Aiken, 764 Fairview Ave., Apt. C, Annapolis, MD 21403; L. Bayly Ledes, 375 West End Ave., Apt. 10C, New York, NY 10024; 11. KNOWN BONDHOLDER, MORTGAGEES, AND OTHER SECURITY HOLDERS OWNING OR HOLDING 1 PERCENT OR MORE OF TOTAL AMOUNT OF BONDS, MORTGAGES OR OTHER SECURITIES. IF NONE, CHECK HERE (X) NONE FULL NAME COMPLETE MAILING ADDRESS: None 13. PUBLICATION TITLE: Beauty Fashion Inc. 14. ISSUE DATE FOR CIRCULATION DATA: July 2011 15. EXTENT AND NATURE OF CIRCULATION: AVERAGE NO. COPIES EACH ISSUE DURING PRECEDING 12 MONTHS A. TOTAL NO. COPIES (Net Press Run): 4,200 B. PAID CIRCULATION (By Mail and Outside the Mail) (1) Mailed Outside-County Paid Subscriptions Stated on PS Form 3541 (include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies): 2531 (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541 (include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies): 0 (3) Paid Distribution Outside the Mails including Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS®: 178 (4) Paid Distribution by Other Classes of Mail Through the USPS (e.g. First-Class Mail®): 56 C. Total Paid Distribution (Sum of 15b. (1), (2), (3) and (4)): 2765 D. Free or Nominal Rate Distribution (By Mail and Outside the Mail) (1) Free or Nominal Rate Outside-County Copies Included on PS Form 3541 -0- (2) Free or Nominal Rate In-County Copies Included on PS Form 3541 -0- (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS (e.g. First-Class Mail) -0- (4) Free or Nominal Rate Distribution Outside the Mail (Carriers or other means) 802 E. Total Free or Nominal Distribution (Sum of 15d (1), (2), (3) and (4)): 802 F. Total Distribution (Sum of 15c and 15e): 4200 G. Copies not Distributed: 633 H. Total (Sum of 15f and g): 4200 I. Percent Paid (15c divided by 15f times 100): 78% 16. Publication of Statement of Ownership will be printed in the September 2011 issue of this publication. 17. Name and title of Editor, Publisher, Business Manager, or Owner: Hasu Shah, Date 8/18/11 I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.



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