BEAUTY FASHION www.beautyfashion.com
MARCH 2011
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Douglas Hannant de Robert Piguet Inspired By The Sophistication Of Haute Couture
Constance is wearing Pure Color Long Lasting Lipstick in 65 Exotic Orchid. © 2011 Estée Lauder Inc.
BY TOM PECHEUX, CREATIVE MAKEUP DIRECTOR ESTﾃ右 LAUDER Color that looks and feels so incredible, it leaves your lips wanting more. esteelauder.com
PREMIERING IN MARCH
MARCH 2011 • VOLUME 95 • NUMBER 3
BEAUTY
BEAUTY FASHION www.beautyfashion.com
MARCH 2011
®
FASHION
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On the cover: Douglas Hannant de Robert Piguet is a white floral fragrance inspired by the sophistication of haute couture. The dress by Designer Douglas Hannant is from his 2011 fall/winter fashion show.
AT-COUNTER
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Fragrance Industry Members Updated On C.F.S.S Program
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CounterIntelligence La Prairie’s Cellular Power Infusion At Bloomingdale’s
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Counterculture Victorinox, The Company With The Sharp Edge, Uses Its Softer Side To Create Successful Fragrances -Pierre Salamon
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Clarins’ Top US Counter At Bloomingdale’s 59th Street
THEBEAUTYBIZ 10
The Beauty Flash
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Industry Ear
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FASHIONetc.com Launches On The Web
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Cosmetic Executive Women Examines
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The Transforming World Of Digital Beauty 27
P&G Beauty & Grooming Sustainable Breakthroughs Newsletter Debuts
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It’s Still Got Allure After 20 Years Linda Wells Discusses Her Years At The Helm
30
© 2011 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
Douglas Hannant de Robert Piguet Inspired By The Sophistication Of Haute Couture
Clinique Laboratories, LLC © Clinique©Laboratories, LLC
New formulas help lift the world’s impurities to create healthier, younger skin.
A new generation of Clarifying Lotions from our guiding dermatologists. Each gentle sweep helps clear away pollution, grime, dulling flakes. Helps pores look their smallest. As fresher skin surfaces, you see an instant glow. Skin stays clearer, healthier, younger.
What two generations of guiding dermatologists taught us at clinique.com
MARCH 2011 • VOLUME 95 • NUMBER 3
BEAUTY FASHION
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The Annual Beyond Beauty Dinner Raises Hope And Awareness
40
FOREIGNCORRESPONDENTS 46
32
Kate Walsh Introduces Boyfriend
Notes From Paris -Sarah Colton
The Actress’ First Fragrance Evokes A Guy Scent 47 33
Beauty Australia -Andrea Ferrari
Great Skin Can Be Created The Story Of Clinique’s Heritage
38
Making Sales Avon And mark. Representatives Share Their
THEPARTYSCENE 17
On The Avenue
21
Douglas Hannant de Robert Piguet Makes
Sales Tips For Success 39
Jennifer Lopez Stars In Gillette Venus Campaign
40
Beauty Biz’s 2010 Global Sales
Its Entrance
NPD Report “Hot Off The Press”
THELATESTLAUNCHES
42
FGI’s Rising Star Awards
20
Full Bloom
43
Boardroom Bulletins
24
Spring Awakenings
43
People And Promotions
35
Color Theory
43
The Passing Of Kim Pinto
REGIONALCORRESPONDENTS 44
Windy City
EVERYMONTH 8
Editorial
10
ComingUp
12
Calendar
-Lisa D. Lenoir 45
San Francisco Beat -Raphaella Barkley
EDiTORiAL
spring fever The spring thaw can’t come soon enough…and those of us lucky enough to attend the recent NPD Group/The Fragrance Foundation presentation, “Hot Off The Press,” were buoyed to see a thaw in retail sales, particularly in the ever-challenged fragrance industry. It’s not a moment too soon. One can only hope that this is a harbinger of things to come. Preliminary reports on Valentine’s Day sales also reflect this trend, but it’s too early to ice the champagne. The expansion of digital media and its influence on the beauty industry was the topic at a recent Cosmetic Executive Women program, and Beauty Fashion reports on the key issues. We also spotlight the launch of FASHIONetc.com as the new voice of fashion and beauty on the Web. The beauty industry does like to celebrate its success stories, and this month we highlight the twentieth anniversary of Allure under the leadership of Linda Wells and Clinique as the first Dermatologist brand. Happy spring
George Ledes President and CEO
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La Prairie
‘Powers Up’ At Bloomingdale’s
Bloomingdale’s Howard Kreitzman, Michael Gould (2nd r.) and Francine Klein (r.) with La Prairie’s Patrick Rasquinet and Lynne Florio
Patrick Rasquinet, President and CEO of the La Prairie Group and Lynne Florio, President of La Prairie were joined by Michael Gould, Chairman of Bloomingdale’s at the launch of Cellular Power Infusion. The product was celebrated with a “Power Up” event at Bloomingdale’s 59th Street. “La Prairie is the “crème de la crème of skincare brands,” Mr. Rasquinet affirmed, “It is a cosmetic range with the most advanced and sophisticated products, such as Cellular Power Infusion.”
La Prairie’s Cellular Power Infusion debuts at a party on Bloomingdale’s 59th Street’s beauty floor.
CominGUP APRIL
A display of Cellular Power Infusion
Glass Vitrines showcase Cellular Power Infusion at-counter.
La Prairie’s Charlene Holt and Holly Genovese hold Cellular Power Infusion.
Ms. Florio believes “La Prairie is not just about providing our clients with luxurious essential products; it’s about giving them extraordinary experiences and those experiences take place at our counters with our Beauty Advisors.” BF
• CEW’s Newsmaker Forum with Walmart’s Carmen Bauza and Macy’s Muriel Gonzalez • Backstage reports from NY Fashion Week • Dior Beauty’s Terry Darland hosts The Fragrance Foundation’s Insider’s Breakfast
La Prairie’s Rachel Lavipour with Beauty Advisors Gissell Malfitano, Suzette Lemos, Gabriela Carpio, Hasime Kacic and Alda Napolitano MARCH 2011 /
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www.robertpiguetparfums.com
Douglas Hannant’s inspiration has created a romantic bouquet that captures the essence of elegance.
Neiman Marcus • Saks Fifth Avenue
BEAUTY FASHION
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BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro
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MARCH 9
Cosmetic Executive Women Beauty Awards Product Demonstration Metropolitan Pavilion • NYC 6:00 PM (R) (IO) (646) 929-8026 www.cew.org
MARCH 18
ICMAD Reception at Cosmoprof Bologna Bologna Italy (R) (847) 991-4499 www.icmad.org
MARCH 18 - 20
Beauty International Trade Fair for Cosmetic, Nail, Foot & Wellness Professionals Dusseldorf Germany (T) (312) 781-5180 www.beauty-international.com
MARCH 18 - 21
Cosmoprof Bologna Bologna Italy (T) www.cosmoprof.com
MARCH 23
APRIL 21
MARCH 29 - 30
APRIL 28
Fragrance Foundation Trends Event Time-Life Inc. • NYC 8:30 AM (212) 725-2755 arubin@.fragrance.org Luxe Pack Shanghai Shanghai Intl Convention Center Shanghai China (T) (212) 274-8508 www.luxepack.com
Fragrance Foundation Insider’s Breakfast with Clarins’ Jonathan Zrihen Clarins • NYC 8:30 AM Members Only (212) 725-2755 tmolnar@fragrance.org ICMAD FDA Cosmetic Regulations Workshop NYC 9:00 AM (TA) (847) 991-4499 www.icmad.org
APRIL 30 - MAY 3
APRIL 8
Fragrance Foundation FiFi Finalists Breakfast Mandarin Oriental NYC 8:30 AM Members Only (A) (212) 725-2755 x103 www.fragrance.org
APRIL 9 - 10
Global Art of Perfumes Trends in Fragrance, Skincare and Colors Maritim Hotel • Dusseldorf Germany (T)
NACDS Annual Meeting The Phoenician • Scottsdale AZ (M) (703) 549-3001 www.nacds.org
MAY 16 - 20
Personal Care Products Council Legal & Regulatory Conference Ritz Carlton • San Francisco CA (M) (202) 331-1770 www.personalcarecouncil.org
MAY 17
APRIL 11
March of Dimes Beauty Ball Honoring CVS Caremark’s Mike Bloom and Meredith Corporation’s Jeannine Shao Collins Cipriani 42nd Street • NYC 6:00 PM (B) (R) (TA) (212) 353-1143 jcarlo@marchofdimes.com
Luxe Pack-Pratt Art of Packaging Award Benefiting the Marc Rosen Scholarship for Graduate Packaging Design Honoring P&G Prestige University Club • NYC 6:30 PM Reception, Dinner (A) (B) (TA) (212) 925-2507 www.luxepack.com
BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.
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futur • fracas • bandit • cravache • baghari • visa • calypso • douglas hannant
CONTRIBUTING editors&columnists CONTRIBUTING EDITORS
Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673
Marc Rosen marc@mra-nyc.com
France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386
Australia Andrea Ferrari andrea@esprit-magazine.com.au
UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk
Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com
Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065
Spain Julia Rossi juliarossi@hotmail.es
REGIONAL COLUMNISTS
Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com
South Florida Brigitte Grosjean tel.: (305) 695-8667 brigitteny@aol.com
Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com
Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com
Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com
Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com
Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net
Washington, DC Emily Kirkpatrick eskirkpatrick@gmail.com
Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com
St. Louis, MO Clare Adrian tel.: (573) 449-7009 clare@claritivity.com
San Francisco Raphaella Barkley tel.: (775) 849-7724 RaphaellaBrescia@msn.com
L’Oréal announces the reunification of the roles of Chairman of the Board of Directors and Chief Executive Officer of the group. Jean-Paul Agon has been appointed Chairman and CEO of L’Oréal. Chairman Sir Lindsay OwenJones wishes to complete the transfer Jean-Paul Agon of responsibilities to his successor before his 65th birthday on March 17 and has been named Honorary Chairman. Sir Owen-Jones has been with the group for 42 years and will continue to be a Director of L’Oréal and Chairman of the L’Oréal Foundation. Singer Gwen Stefani is the newest member of the L’Oréal Paris family and will appear in advertising campaigns for Infallible Le Rouge, a new collection of conditioning long wear lip color and Superior Preference hair color. Ms. Stefani’s unique personal style and vivacious spirit, together with her career accomGwen Stefani plishments in both fashion and music, make her an inspiration for women everywhere. Aramis and Designer Fragrances announced the executive appointment of Stéphane de la Faverie to the newly created position of Senior Vice President, General Manager Global, Aramis and Designer Fragrances. In his new role, Mr. Faverie will oversee all regions, including EMEA, LATAM, the UK, APAC and Travel Retail. Most recently, he held the position of General Manager, Giorgio Armani, USA.
Sam Shah
The Fragrance Foundation announced the appointment of eight new members to its Associate Board: Meghan Abbate, Mane USA; Hilary Ernsberger, Firmenich Inc.; Sara Ostrower, Estée Lauder; Katie Sann, Avon Products Inc.; Erika Lynn Smyth, International Flavors & Fragrances, Inc.; Julie Thibault, CHANEL, Inc.; Helen Whalen, Ralph Lauren Fragrances and Trisha Williams, Macy’s Inc. Maybelline New York has unveiled a new Web site that allows users to explore products, lessons, videos and educational content using engaging and multi-faceted search tools. The new maybelline.com will showcase a unique, fashion forward brand point of view, featuring a new section that will have an editorial feel, with content updated daily. Gustavo Andriani has been named Executive Director, North America Marketing, for the Estée Lauder brand. Mr. Andriani joins The Estée Lauder Companies from Monitor Consulting.
The March of Dimes 36th annual Beauty Ball to be held on April 11 at Cipriani 42 nd Street, will be hosted by Singer/ Actress Vanessa Williams and will honor Jeannine Shao Collins, Executive Vice President, Chief Innovation Officer, Meredith Corporation and Mike Bloom, Executive Vice President of Merchandising and Supply Chain, CVS Caremark. Jean Hoehn Zimmerman will also be recognized as the Volunteer Par Excellence.
Jeannine Shao Collins
Vanessa Williams
LVMH Moët Hennessy Louis Vuitton has completed the acquisition of Ole Henriksen, a leading botanical skincare company founded and owned by its namesake. The brand is currently sold at Sephora as well as spas in a total of 22 countries. LVMH will focus on future product development breakthroughs as well as expanding its international distribution. The Musmanno Group announced its representation of VERLAINE designed by Vaughan Alexander.
Mike Bloom
MARCH 2011 /
Maesa Group welcomes Sam Shah as the new Chief Operating Officer of Maesa U.S., b a s e d i n t h e N e w Yo r k office. Mr. Shah comes to Maesa most recently from Cobe Chemical Labs and Color Cosmetics.
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THEBEAUTYBIZ
INDUSTRY EAR
Shiseido Co., Ltd. held a special Board of Directors meeting on January 12 to appoint Shinzo Maeda, its President & CEO (Representative Director), to the position of Chairman (Representative Director), and Hisayuki Suekawa, Corporate Executive Officer (Director), to the position of President & CEO (Representative Director) effective April 1.
Ross Mathews
Celebrities were treated to the refreshing benefits of Sweet Breath in the House of Swagg Gifting Suite at The Samsung Galaxy Tab Lift in Park City, Utah during the Sundance Film Festival. Guests of the event included Comedian Ross Mathews and Bachelor Pad’s Tenley Molzahn and Kiptyn Locke.
The Women in Flavor & Fragrance Commerce is pleased to announce the recipients of the WFFC scholarship awards for 2011. For further details, visit wffc.org.
Just the Numbers Douglas Holding AG has achieved targets for the 2009-2010 fiscal year. Net sales climbed 3.7 percent to over €3.3 billion, surpassing the projected sales target by 2 percent.
Top 5 Fragrance Brands 2010 Source: The NPD Group Top 5 Women’s Brands Annual 2010 Coco Mademoiselle, CHANEL Beautiful, Estée Lauder Dolce & Gabbana Light Blue, Dolce & Gabbana CHANEL N°5, CHANEL Cashmere Mist, Donna Karan Beauty Top 5 Men’s Brands Annual 2010 Acqua di Gio Pour Homme, Giorgio Armani Parfums Armani Code, Giorgio Armani Parfums Bleu de CHANEL, CHANEL The One For Men, Dolce & Gabbana Light Blue Pour Homme, Dolce & Gabbana
Interparfums SA consolidated sales for the year 2010 totaled €305.7 million, up 17.9 percent at current exchange rates and 18.3 percent at constant exchange rates over 2009. The Procter & Gamble Company announced second quarter diluted net earnings from continuing operations of $1.11 per share, an increase of 10 percent. The Estée Lauder Companies Inc. reported financial results for the second quarter ended December 31, 2010 that were sharply higher than the prior-year period. For the quarter, the company had net sales of $2.49 billion, a 10 percent increase compared with $2.26 billion reported in the prior year. Elizabeth Arden, Inc. announced financial results for its second fiscal quarter ended December 31, 2010, reporting net sales of $405.6 million, an increase of 3.1 percent, as compared to the second quarter of the prior fiscal year. LVMH Moët Hennessy Louis Vuitton recorded a 19 percent increase in revenue in 2010, exceeding the €20 billion mark for the first time. The Perfumes & Cosmetics division recorded revenue growth of 12 percent in 2010 and an increase in profit from recurring operations of 14 percent.
Natalie Portman (c.) with InStyle’s Ariel Foxman and Connie Anne Phillips
The InStyle Golden Globes after-party on January 16 had perfect timing. On the February cover (distributed at the event) was Natalie Portman, who won “Best Actress” for Black Swan. Steve Cohn Editor-In-Chief Media Industry Newsletter Berkshire Partners LLC, the Boston-based private equity firm, and Rhône, a private equity firm with offices in New York and London, announced they have made minority equity investments in Coty Inc. Each of the investors will be represented on the company’s Board of Directors. The Procter & Gamble Company announced that Robert A. Steele, Vice Chairman - Global Health and WellBeing, will retire from P&G after 35 years of service, effective September 1.
MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2011. Title
FEB 2011
FEB 2011
% of Diff.
YTD 2011
YTD 2011
% of Diff.
Allure
56.60
70.40
-19.60
95.55
115.79
-17.48
Cosmopolitan
107.26
100.95
6.25
161.33
169.88
-5.03
Elle
129.90
115.25
12.71
206.97
191.84
7.89
Glamour
84.68
81.70
3.65
121.56
131.03
-7.23
Harper’s Bazaar
93.87
93.63
0.26
134.92
147.09
-8.27
InStyle
112.19
107.03
4.82
182.51
185.04
-1.37
Lucky
40.26
53.93
-25.35
69.08
103.63
-33.34
Marie Claire
82.29
78.25
5.16
123.97
138.31
-10.37
Vogue
135.08
126.16
7.07
194.33
182.96
6.21
W
74.00
63.33
16.85
103.08
93.33
10.45
MARCH 2011 /
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BF
THEPARTYSCENE
THEPARTYSCENE
on the avenue Macy’s Welcomes Reb’l Fleur
Parlux Fragrances’ Suzanne Fedorczyk with Macy’s Muriel Gonzalez and Linda Levy
Ms. Gonzalez with Parlux’s Elissa Brehm
Ms. Brehm (4th l.) with Macy’s Counter Manager Rachael Arnold (c.), Johanna Garcia, Jaime Lee Tracey, Juan Carlos Penalo, Jason Phang, Natashia Belletty, Aleida Lopez and Diogenes Spignolio
to go out of the gate, and Reb’l Fleur by Rihanna is surpassing our weekly goals. The buzz has been tremendous aided by Facebook and Twitter.”
FIT Mentor Luncheon
The Mentors in FIT’s Master’s Degree Program Cosmetics & Fragrance Marketing and Management
The display unit for Reb’l Fleur by Rihanna is a stand-out on the beauty floor.
An outpost for Reb’l Fleur
Parlux Fragrances’ Suzanne Fedorczyk, National Sales Director U.S. and her team worked with Macy’s/Herald Square to create captivating visuals for Reb’l Fleur by Rihanna. The Parlux and Macy’s executives gathered on January 26 for the launch of the scent. According to Ms. Fedorczyk, “There has been great initial customer response to the scent. Macy’s is the first
Professor Stephan Kanlian with Dior Beauty’s Terry Darland
Beauty industry executives who volunteer as Mentors for FIT’s Master’s Degree Program: Cosmetics & Fragrance Marketing and Management gathered for a luncheon on February 4 with their Mentees. The event, in Manhattan’s LVMH Tower, featured a panel discussion on the importance of the mentoring program and what it means to the Mentees’ careers. Professor Stephan Kanlian, Chairperson of the program noted, “The industry has taken another step forward in terms of investing in talent development, and the relationship between the FIT Master’s Program and the corporate partners is deepening in the critical area of (Continued on page 49)
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THEBEAUTYBIZ
THEBEAUTYBIZ
Launches On The Web
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Photo by Ryan Monaghan, Photo Editor
A
ccording to FASHIONetc.com’s CEO, Michael Coady, this new voice of fashion and beauty on the Web is “one-stop shopping for the female consumer.” The site was launched in January to develop a voice about fashion, beauty, features and parties etc. Along with Mr. Coady, the launch team consists of Editor in Chief Charla Lawhon and Chief Revenue Officer Jack Rotherham. James Finkelstein is Chairman of the new venture. He also serves as Chairman of Prometheus Global Media that includes The Hollywood Reporter and Billboard. Mr. Finkelstein is CEO of News Communications that publishes The Hill and Chairman of Marquis Who’s Who. Updated throughout the day, FASHIONetc.com has six subject channels: Fashion, Beauty, News, Features, Parties Etc. and Video. Users will have easy access to the latest news through a rolling sidebar with spotlights throughout the site highlighting fashion and beauty stylemakers, new products and video. Morning links provide short news takes and direct links to original stories every day. The site will include three style-related blogs: Style Matters, Powder FASHIONetc.com’s Michael Coady, Charla Lawhon Room and Etcetera. A navigation bar will feature the Editors’ favorite blogs. and Jack Rotherham The material will be pulled together in what Mr. Coady describes as in the style of The Huffington Post. It will be 60% original content and 40% material from aggregates. Partnerships will include leading fashion, beauty and retail advertisers across all ad categories plus non-endemic advertisers as well. Offerings are custom and standard units, branded content, e-commerce and social media. According to Mr. Rotherham, “We are developing unique sponsorships to drive engagement as well as exposure.” FASHIONetc.com is working with leading digital and social media to create innovative and impactful solutions. Ms. Lawhon reports that the core of the Web site is fashion and beauty, but there will also be a focus on lifestyle. “It will be anything we want and like as Editors. We are the authoritative voices,” she affirms, as opposed to other standard sites on these topics. “There will be information on trends as well as feature-oriented articles.” The Manhattan-based FASHIONetc.com currently has twelve people on staff. “We have put together a world-class editorial team, including News Director Susannah Cahn and Fashion Director Amina Akhtar. We are determined to produce the highest quality editorial coverage in the industry,” Ms. Lawhon noted. To increase the scope of coverage, she wants to “make FASHIONetc.com a major site for freelancers.” FASHIONetc.com is designed to be the single-site resource for the fashion-wise and beauty-driven. It currently provides shopping opportunities and will add its own online shopping experience in the spring. “We want to have link love and spill into Twitter and Facebook,” Ms. Lawhon shared. “There will be branded content, and we will share what we like as Editors.” FASHIONetc.com is digital only and is not tethered to a business model. “It will live on the iPad,” Mr. Coady informed. The site is conceived for today’s digital consumer and fashion industry professionals with social sharing features, video and mobile applications to give users the flexibility in when and how they get the news. “We want to be the biggest and most important Web site in the fashion and beauty world,” Mr. Coady declared. Added Ms. Lawhon, “We want to be smart, creative and deliver the best site possible to its users.” For example, she explained that during the fall/winter fashion weeks, FASHIONetc.com temporarily added the channel “Collections” to the top navigational bar. In describing the focus of FASHIONetc.com’s Web site FASHIONetc.com, she said, “We live primarily in fashion.” BF
R
epresentatives from vendors, retailers and suppliers met recently at The Fragrance Foundation’s forum to learn about updates in the Certification Program for Fragrance Sales Specialists and to discuss how participation in this important educational tool can be increased. To kick off the meeting, Don Loftus, President & CEO of P&G Prestige and Chairman of the Board of The Fragrance Foundation gave participants a reality check about the status of fragrance point-of-sale today. “We are in the luxury goods business, where the customer is expected to pay $75.00 for some scented juice. We have to make the customer realize that they are buying luxury goods.” Mr. Loftus believes the way to achieve this level of service is through training by the Certified Fragrance Sales Specialist (C.F.S.S.) program. “There is a night-and-day The Fragrance Foundation’s Mary Ellen Lapsansky and Rochelle Bloom (r.) with P&G Prestige’s Don Loftus difference between their performance and the other Fragrance Sales Associates, who believe they don’t belong to anybody. The C.F.S.S. program increases professionalism of its graduates who now have a trusted credential.” Mitzi Rogers, Merchandise Manager, Fragrance at Nordstrom stated that her goal is to have 100% of the Beauty Advisors at the retailer become certified. “The C.F.S.S. program is part of Nordstrom’s DNA. Without the C.F.S.S. program, our Fragrance Sales Associates would not be where they are today.” Ms. Rogers noted that in Nordstrom’s Pace Setter Program recognizing outstanding performance, over 8% of these Sales Associates are graduates of the C.F.S.S. program. “They set an example for Sales Associates in the rest of the store.” Nordstrom sets up in-store study for those in the C.F.S.S. program. If the Sales Associates achieve top scores, Nordstrom gives them rewards or bonuses. “It’s all about empowering people and all about the customer experience,” she added. “We need to engage the consumer.” “The C.F.S.S program gives the Sales Associates confidence to talk to the customers,” advised Jay Maachi, Business Manager for Aramis and Designer Fragrances and Tom Ford Beauty at Bloomingdale’s 59th Street in New York City. “They need to communicate and get into the Victorinox’s Pierre Salamon with Bloomingdale’s Jay Maachi customer’s mind.” Mr. Maachi, who is certified, maintains it gives him the authority and ability to speak from a knowledgeable point of view. “It translates to long-term customers. Its value to the retailers is a reduction in staff turnover.” As Vice President of Global Education for BeautyBank/Aramis and Designer Fragrances, Melodie Lane thinks it is important for the field team to go through the C.F.S.S. program. “After taking the course, they feel more confident to teach the Sales Associates.” (Continued on page 55) MARCH 2011 /
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AT-COUNTER
AT-COUNTER
FRAGRANCE INDUSTRY MEMBERS UPDATED ON C.F.S.S. PROGRAM
THELATESTLAUNCHES LAUNCHES
Almost ninety years after its debut in Paris, CHANEL N°5 still sells at the unfathomable rate of one bottle every thirty seconds. Yet despite its enduring popularity around the globe, so much that is “known” about the history of the beloved scent is shrouded in half-truths and outright fabrications. In the alluring new book THE SECRET OF CHANEL N°5: The Intimate History of the World’s Most Famous Perfume, The New York Times bestselling Author Tilar J. Mazzeo delves into the intricate story behind the fabled perfume—from its surprising origins to its unprecedented popularity and twisty path to iconic status. THE SECRET OF CHANEL N°5 is available now in a hardcover edition for the price of $25.99.
Chance Indulgences The sparkling freshness of CHANCE EAU FRAÎCHE and the fruity tenderness of CHANCE EAU TENDRE are re-imagined in two new after-bath indulgences. The new Sheer Moisture Mist is a sensuous mist that leaves skin delightfully scented and velvety soft, while the Shimmering Touch is a body silkening moisturizer that is playful and flirtatious with a captivating sparkle. Sheer Moisture Mist is offered in a 3.4 oz. size and priced at $40.00. The .88 oz. Shimmering Touch can be purchased for the price of $50.00. Each product is available in both fragrances, which are now at department and specialty stores and at CHANEL.com.
CHANEL offers two new ways to wear CHANCE EAU FRAÎCHE and CHANCE EAU TENDRE.
Summer Dreams
Calvin Klein’s ETERNITY summer and ck one summer are distributed by Coty Prestige.
Calvin Klein introduces two fragrance extensions inspired by the warmer months ahead. The limited-edition ck one summer fragrance captures the spirit and mood of a fun-filled summer dance-party at the beach. This citrus aromatic scent opens with a burst of fresh crisp melon and dewy water fern. An invigorating blend of green citrus notes features tangerine leaves, lemon and verbena. Rhubarb adds a cool, edgy freshness, which is rounded out with soft yellow freesia to create a refreshing heart. Exotic incense and earthy oakmoss are wrapped in the warmth of cedarwood, musk and peach skin as the fragrance dries down. ck one summer is contained in a bottle of eye-catching shades of blue, yellow and red. The vibrant design captures the mood of a radiant summer day. The limitededition 3.4 oz. Eau de Toilette is priced at $46.00, with five free music downloads given away with every fragrance purchase. The essence of a breezy summer day in a lush sunny field is expressed in a floral fragrance with Calvin Klein’s ETERNITY summer. The scent begins with a fresh muguet bouquet surrounded by violet leaves and an exhilarating accord of cilantro. The heart is full of watery lotus lily and gardenia, finishing with a seductive drydown of creamy musks and sparkling mimosa, evoking the refreshing sensation of relaxing in a breezy summer field. The ETERNITY signature flacon and outer packaging have been re-imagined for (Continued on page 50) MARCH 2011 /
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n a bitter cold February night in Manhattan, pink lighting and an abundance of orchids transformed the Payne Whitney mansion on Fifth Avenue into a warm and welcoming oasis where guests mingled to toast the new fragrance, Douglas Hannant de Robert Piguet. Fashion Designer Douglas Hannant and Robert Piguet Parfums have introduced a romantic bouquet created by Givaudan’s Perfumer Aurélien Guichard. The debut party for Douglas Hannant de Robert Piguet was hosted by Geoffrey Bradfield and drew an A-list of guests who are devotees of Mr. Hannant’s fashions.
Mr. Hannant with Models in one of his designs holding Douglas Hannant de Robert Piguet
Cutty McGill
Cutty McGill
Douglas Hannant, Geoffrey Bradfield and Frederick Anderson
Cutty McGill
Cutty McGill
Mr. Hannant joins Robert Piguet Parfums’ Joseph Garces.
Mr. Hannant and Mr. Bradfield salute the men in white tie and tails who hold samples of Douglas Hannant de Robert Piguet.
Samples of the fragrance were given to each guest.
Cutty McGill
Mr. Bradfield (c.) with Lisa Selby and Amy Hoadley
MARCH 2011 /
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THEPARTYSCENE
DOUGLAS HANNANT DE ROBERT PIGUET MAKES ITS ENTRANCE
THEBEAUTYBIZ
Examines The Transforming World Of
Digital Beauty
C
osmetic Executive Women (CEW) began the New Year with its Women in Beauty Series event on January 20 featuring a panel discussion that explored the expansion of digital media and its influence on the beauty industry from corporate and consumer standpoints. The event included mark.’s Annemarie Frank, Director of e-Commerce, Digital Media & Strategic Alliances; The Estée Lauder Companies’ Marisa Thalberg, Vice President of Global Digital Marketing and Maybelline New YorkGarnier’s Kristen Yraola, Assistant Vice President of Digital Media and Internet. The panel highlighted mark.’s Annemarie Frank, The Estée Lauder Companies’ Marisa Thalberg and Maybelline New York-Garnier’s Kristen Yraola with CEW’s Carlotta Jacobson key issues such as monetizing social media, utilizing social media for product launches and how the Internet has become a platform to emotionally connect to consumers. Brand Web sites have significantly evolved since initial forays of hosting an Internet presence. Ms. Thalberg discussed the progression of The Estée Lauder Companies’ early endeavors into e-commerce that began in 1996 and how its brands’ Web sites have been transformed into present day “social shopping” experiences allowing consumers to digitally engage, discover, learn and connect. There is an innate complexity to digital media, a blended mix of traditional e-commerce and content that keeps up with what today’s consumer responds to. Ms. Yraola noted that brands are now “responsible for entertaining, not only educating.” With consumers’ access to countless product reviews, digital makeover tools and ingredient listings, Ms. Thalberg articulated the magnitude of the obligation “to create the service online that brands are known for at-counter.”
Shape’s Diane Newman with mark.’s Gail Boyé, Kim Waite, Ms. Frank and Elena Panos (r.) with Gurwitch Products’ Claudia Poccia
GQ’s Karen Drechsler with Maybelline New York-Garnier’s Christina Lin
Arcade Marketing’s Mary Weiser and Alice Sciortino with The Estée Lauder Companies’ Joe Cook (c.)
Maybelline New York-Garnier’s Adam Gagliardo, Nicole Hurwitz, Deborah Marquardt and Ms. Yraola
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Romane Fragrances’ Marie Anna Ferdinand and Renee Bukowski with Givaudan’s Melissa Montfort and Michelle McCabe
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THEBEAUTYBIZ
Cosmetic Executive Women
Coty Beauty’s Carey O’Connor and Diana Depaola
The Estée Lauder Companies’ Laura Woodson and Molly Souch (r.) with Clinique’s Laurie James
Batallure Beauty’s Bina Brianca with The NPD Group’s Elise Marshall
Along with a company’s primary Web site, the emergence of social networking sites such as Facebook produced the need for companies to seamlessly align their brands’ representation within consumers’ daily Internet usage. Consumers may not visit a company’s Web site daily; therefore brands must have an online presence where its customers already spend their time—on social media Web sites. “Leveraging and capitalizing upon emerging media and social platforms is top-of-mind for the beauty industry,” said Carlotta Jacobson, President of CEW. Ms. Frank reported on mark.’s Facebook efforts, providing a brand experience that “corresponds with consumers’ habits. mark. created a Facebook app that allows consumers to search for mark. Representatives through their ‘friend lists’ as well as through geographical searches. Representatives can also set up and curate their own shops through Facebook.” Social media Web sites put the focus on the consumers’ viewpoint and connect with consumers on their own turf.
Shape’s Ellen Miller and Dabee Kaye with Ms. Poccia
Coty Beauty’s Daphnee Allen, Jeremy Lowenstein and Mary van Praag
Givaudan’s Kerry Squillante and Alison Chaneski with Ms. Boyé
The Internet has undoubtedly changed the face of the beauty industry. Whether through brand Web sites or social media sites, discussion maintained that the consumer’s emotional connection through the Internet is of highest importance. The Internet is a platform for brands to tell their story. Ms. Yraola reiterated the need and value for the consumer to spend the most time with a brand so they can become familiar with its products. The progression into the digital world has created an open dialogue between company and customer that allows both sides to experience a greater and more efficient ‘link.’ MARCH 2011 /
Coty Prestige’s Lori Singer and Carlos Timiraos
CEW’s Lisa Klein, Elizabeth Arden’s Laurie Dowley, JHZ’s Jean Zimmerman and The Estée Lauder Companies’ Thia Breen
Marina Maher Communications’ Samara Finn, Ginny Grouper and Corrie Wollet
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ELLE’s Anna Araman and Shane Glass
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THELATESTLAUNCHES
New regimens for skin and hair are energized with high-tech formulations and the latest super-powered ingredients. Here are the products that add excitement at-counter this spring.
EXPECTATIONS FULFILLED
CHANEL’s Sublimage La Crème gets the complexion glowing and smoothes the texture.
CHANEL’s Sublimage La Crème was created to fulfill the aspirations of customers who desire the ultimate in skin perfection. Its key ingredient, Vanilla Plantifolia, is a rare botanical sourced from Madagascar. Once the flowers of the Vanilla Plantifolia blossom, both the fruit and flowers are gathered by hand and purified. Using a unique purification process in which only the most highly active essence is isolated, these ingredients are then transformed into a potent elixir, an enriched version of Plantifolia PFA (Polyfractioned Active, an ultra pure, ultra powerful ingredient created through an exclusive purification technique developed by CHANEL). In addition to the five existing ‘life factors’ Sublimage targets—wrinkles, loss of firmness, dehydration, lack of radiance and inconsistency in pigmentation— this elixir targets a newly discovered sixth ‘life factor,’ which now regulates the others, strengthening their activity for optimal regeneration. The skin regains its original vitality and strength, restoring beauty from within. Sublimage La Crème enhances its treatment experience with a delicate, refined fragrance and rich texture. It comes in a 1.7 oz. jar for $390.00 and is now available at specialty stores and at CHANEL.com.
COLOR-FULL BENEFITS Clinique’s Moisture Surge Tinted Moisturizer SPF 15 is a cocktail of ingredients that soothes and calms the skin while delivering intense hydration and all-day color. It is appropriate for all skin types and provides a hint of skin-perfecting color with just enough coverage to make the appearance of imperfections disappear as well as produce a naturally pretty look. This moisturizing foundation contains aloe barbadenisis leaf water to give an intense boost of moisture immediately when applied to the complexion. Treated pigments and film formers work in unison to provide stay-true color for up to 12 hours without fading. SPF 15 adds sun protection with physical and chemical sunscreens. Clinique Moisture Surge Tinted Moisturizer SPF 15 comes in six shades for the fairest to medium/deep complexions. It is Clinique’s Moisture Surge priced at $24.50 and is now available at Clinique counters Tinted Moisturizer SPF 15 produces sheer coverage nationwide and at clinique.com. and hydration.
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THELATESTLAUNCHES
SPRING AWAKENINGS
COMPLEXION DEFENDERS Shiseido has identified heparanase as the wrinkle-triggering enzyme that launches the formation of wrinkle-inducing blood vessels in the skin’s epidermis. UV rays activate this enzyme, causing the lower membrane between the dermis and epidermis to breakdown, leading to the formation of wrinkle-inducing blood vessels. Benefiance WrinkleResist24 is formulated with ingredients that work to smooth wrinkles and resist damage caused by the wrinkle-triggering enzymes. Three ingredients in Benefiance WrinkleResist24 combine to suppress heparanase’s negative activity: Mukurossi extract, an Asian home remedy; chlorella extract, a single-cell freshwater alga and gambir extract derived from a Southeast Asian shrub. Key hydrating ingredients in Benefiance WrinkleResist24 are super bio-hyaluronic acid N and hydroxyproline, one of the amino acids found in collagen. The Benefiance WrinkleResist24 collection consists of Extra Creamy Cleansing Foam in 125 ml for $35.00; Balancing Softener or Balancing Softener Enriched in 150 ml for $44.00 and 300 ml for $72.00; Emulsion SPF 15 in 75 ml pump or Day Cream SPF 15 in 50 ml for $52.00 and Night Emulsion in 75 ml The Shiseido Benefiance WrinkleResist24 for $55.00 or Night Cream in 50 ml for $55.00. collection contains the ingredient The skin’s effective daily shield against environmental that effectively counteracts the wrinkle-triggering action. damage is new Shiseido Suncare Urban Environment UV Protection Cream SPF 35 PA+++ For Face and Body. This daily use multi-defense, anti-aging sun protection cream inhibits DNA damage caused by exposure to UVA and UVB rays. The cream contains rose apple leaf extract, a powerful anti-oxidant; scutellaria balcalensis extract to prevent damage to fibroblasts essential for production of collagen, elastin and hyaluronic acid; thiotaurine, to inhibit oxidative damage and hydro-restoring complex with amino acids that provide intense moisture. Urban Environment UV Protection Cream SPF 35 PA+++ For Face and Body comes in a 50 ml size for $30.00. Both the Benefiance WrinkleResist24 collection and Urban Environment UV Shiseido Urban Environment Protection Cream SPF 35 PA+++ For Face and Body are available now at fine UV Protection Cream SPF 35 PA+++ department and specialty stores, online at Macy’s, Bloomingdale’s, Nordstrom, Lord For Face and Body is easily absorbed & Taylor, Saks Fifth Avenue, Barneys New York, Dillard’s and Sephora. into the skin and is highly waterand perspiration-resistant.
MULTI-ACTION COMPLEXION CARE The newest member of the SK-II Cellumination family is Cellumination Mask-In Lotion. This day and night ‘mask’ for the complexion is a pre-lotion that offers mask-like hydration benefits. Powered by the Aura Bright Cocktail, the formulation also includes centella Asiatica extract, nicotinamide W and concentrated Pitera™, an SK-II exclusive ingredient. The product forms a virtual mask that holds the ingredients and key moisturizing agents in place to facilitate moisturizing the skin’s surface. SK-II Cellumination Mask-In Lotion comes in a 100 ml size for $75.00. Skin is cared for while cleansed with new SK-II Facial Treatment Cleanser. This Skin is conditioned as gentle foam cleanser contains concentrated Pitera™ to moisturize as well as revitalwell as cleansed with new SK-II Facial ize the skin’s natural renewal cycle through exfoliation. It also contains mild treatTreatment Cleanser. ment essence, a complex with white willow extract and SymCalmin® to hydrate dry and rough skin. SK-II Facial Treatment Cleanser comes in a 120 g size for $60.00. Both new SK-II products are now at SK-II counters. MARCH 2011 /
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SK-II Cellumination Mask-In Lotion delivers intense moisture while boosting the complexion’s radiance.
SPRING AWAKENINGS PORTABLE CLEANSER Clarisonic® Mia™ Sonic Skin Cleansing System is a one-speed, one-button tool to perform a skin cleansing routine at home or on-the-go.
Clarisonic® Mia™ Sonic Skin Cleansing System is an on-the-go tool to cleanse skin whenever and wherever. Its gentle sonic vibrations cleanse deeply to clear pores, reduce the appearance of fine lines and wrinkles and produce softer skin. Mia™’s unique, compact pLink™ power link charger magnetically attaches to the handle and allows for a full 20 minutes of use. The rechargeable, waterproof brush can be used in the tub or shower. The Clarisonic ® Mia ™ Sonic Skin Cleansing System is available for $149.00 in white and pink at clarisonic.com, sephora.com and at Sephora retail stores, while lavender, yellow, blue and limited-edition garnet tools are at clarisonic.com.
BELIEVE Leslie Blodgett, the Creator of bareMinerals and Executive Chairman of Bare Escentuals, asks women to put aside their preconceived assumptions and conventional thinking about skincare and believe in a collection of new products that is a “transformative” regimen—the bareMinerals Skincare collection. The proprietary complex in every formulation in the regimen is RareMinerals ActiveSoil Complex composed of mineral-abundant soil containing a comprehensive blend of beneficial macro and micro minerals that exist in nature. This key ingredient delivers faster cell turnover, smaller pores, increased luminosity and smoother skin. The line consists of Purifying Facial Cleanser, Deep Cleansing Foam, Exfoliating Treatment Cleanser, Purely Nourishing Moisturizer for combination skin, Purely Nourishing Cream for dry skin, Firming Eye Treatment, Blemish Therapy and Pure Transformation Night Treatment. They range in price from $18.00 to $60.00 and are available now at Bare Escentuals Boutiques, barescentuals.com, Sephora, Sephora Inside JCPenney, ULTA, Macy’s, Nordstrom and Bloomingdale’s as well as fine spas and salons.
Mouisturizers from the bareMinerals Skincare regimen.
NATURE-POWERED
Origins Plantscription™ Anti-aging serum with African Anogeissus helps boost elasticity, firmness and “bounce” in the complexion.
Origins went directly to nature to source the ingredient Anogeissus Tree Bark, which is the key ingredient in new Plantscription™ Anti-aging serum with African Anogeissus. In research conducted over five years in partnership with plant Scientists at the University of Strasbourg, Plantscription™ Anti-aging serum was proven to have 88% of the visible wrinkle-reducing power of a leading prescription wrinkle ingredient without the unintended effects of photosensitivity, skin shedding, burning, stinging, redness, dryness, flaking and itching. Plantscription™ Anti-aging serum’s African Anogeissus is harvested in Ghana, West Africa where it is used as a potent wound healer and antimicrobial. Origins sustainably harvests the Anogeissus tree’s leaves and bark, which help boost natural fibrillin production and rebuilds the structure of the skin. The formulation also includes siegesbeckia, rosemary extract, vitamin C and peptides to maintain and boost collagen and elastin. Essential oils formulated in the product for their botanical benefits are mandarin, star anise, pink rose, lavender and geranium. Plantscription™ Anti-aging serum with African Anogeissus comes in a 1 oz. size for $55.00 and is available now at Origins Retail Stores, select department stores and at ORIGINS.com. MARCH 2011 /
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he first issue of the P&G Beauty & Grooming sustainability e-newsletter was sent out in January. This new quarterly e-newsletter will give a behind-the-scenes look at news, trends and scientific innovations in sustainability from P&G Beauty & Grooming. As a company, P&G has been working toward sustainability for more than 50 years. They were one of the first companies to have a sustainability department and issue an annual Sustainability Report. The latest report is included in the first issue of the e-newsletter. P&G’s commitment to sustainability is about environmental responsibility—looking after the planet—and social responsibility—looking after people. Future newsletters will explore how P&G Beauty & Grooming assesses the environmental footprint of its products and how they try to use their brands to create positive social change. In the first issue, the newsletter features an article on “Sweet Sustainable Packaging: New Sugarcane-based Plastic Packaging.” P&G Beauty & Grooming is starting to incorporate sugarcane-derived plastic into its packaging, which helps to reduce the use of oil. The first package to include sugarcane in its manufacture will be COVERGIRL NatureLuxe Silk Foundation, which is on-counter now in US stores. This new product uses a very small amount of the sugarcane-derived plastic—available in pilot quantities from the supplier—in the packaging. Over time that amount will increase and, over the next year, sugarcane-derived plastic will be used at a higher level in packaging for Pantene Pro-V Nature Fusion. The sugarcane used to manufacture packaging is quickly replaced by a new sugarcane crop. The ultimate benefit in using this packaging ingredient is a 75% reduction in fossil fuels than in traditional plastic. In addition, a byproduct of sugarcane is used to provide energy to many of the factories where the packaging is made. As part of P&G’s commitment to sustainability, the newsletter discloses that a long-term sustainability vision has been developed by partnering with external experts and soliciting input from employees across the company at all levels and functions. The vision includes: Powering P&G’s plants with 100% renewable energy. Using 100% renewable or recycled materials for all products and packaging. Having zero consumer waste or manufacturing waste go to landfills. Designing products to delight consumers, while maximizing the conservation of resources. Jenny Rushmore, Global Sustainability Director for P&G Beauty & Grooming affirmed, “At P&G Beauty & Grooming we’re inspired by our purpose-inspired growth strategy to help find solutions to environmental and social sustainability issues. We’re also inspired by our consumers: we know that the majority of men and women want more environmentally-friendly products without trading-off on performance or paying more.” “Our teams are developing innovative solutions to meet these needs,” Ms. Rushmore added, “and launching this innovation on brands such as Pantene Pro-V, COVERGIRL and Gillette, which men and women around the world know and love.” BF
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THEBEAUTYBIZ
THEBEAUTYBIZ
Newsletter Debuts
AT-COUNTER
LA PRAIRIE’S
CELLULAR POWER INFUSION AT BLOOMINGDALE’S
O
n January 19, Bloomingdale’s 59th Street and La Prairie joined to produce lots of animation for new Cellular Power Infusion. La Prairie’s counter on the beauty floor’s A-way welcomed customers at its “Power Up” event with champagne, power bites and infused beverages. The party was attended by Bloomingdale’s and La Prairie executives. Patrick Rasquinet, President and CEO of the La Prairie Group commented that “for over 30 years, La Prairie has introduced products that continue the highest standards of ingredients and advanced scientific technology with a reverence for luxury, which in their finished stage are presented to our clients with extraordinary customer service. It’s no wonder the brand has earned ‘La Prairie loyalists’ worldwide!“ Cellular Power Infusion is the latest in a series of products created by La Prairie’s Scientists. “Last February, La Prairie
Bloomingdale’s Michael Gould with La Prairie’s Lynne Florio and Patrick Rasquinet
introduced a three-part White Caviar Illuminating Systèm to the marketplace, which earned instant praise for its ability to reveal a brighter, clearer complexion, free of future age spots and pigmentation patches,” Mr. Rasquinet explained. “La Prairie then launched the Anti-Aging Neck Cream in October 2010 drawing attention to the often-neglected ‘forgotten zone,’ below the face.” “Now, with the launch of Cellular Power Infusion,” he continued, “La Prairie is once again paving the way in innovation with a product that simultaneously treats the Bloomingdale’s Stacie Borteck (c.) with La Prairie’s Denise Yarcheski three key factors of aging: loss of energy, handicapped and Sharon Osen at the debut of Cellular Power Infusion functionality of skin cells and weakened quality of the skin tissue. This is truly a luxury skincare first and sure to be a game-changer.” “Moving forward for 2011 and beyond, La Prairie will continue to launch products that women are seeking and demanding to fill in the gaps of their existing skincare regimen.” La Prairie’s President Lynne Florio determines whether a product, such as Cellular Power Infusion should be added to the La Prairie portfolio by looking at the line to see if there is a need or if there have been requests by customers. “We always say we want to be first or better. We may cannibalize ourselves sometimes, if we find a product to launch that is better than what we have. One of the challenges today is to get new customers, and Cellular Power Infusion is certainly the perfect vehicle to allow us to do that.” The La Prairie installation celebrated Cellular Power Infusion with glass vitrines displaying the product. Special blue lighting enhanced the scientific message of the product. Calla lilies in round bowls provided an elegant addition to the setting. A multi-media video produced for Cellular Power Infusion conveyed the science of the product to customers at-counter. (Continued on page 56) MARCH 2011 /
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AT-COUNTER
CounterIntelligence
THEBEAUTYBIZ
Linda Wells Discusses Her Years At The Helm Twenty years ago, Linda Wells became Editor In Chief of Allure, a magazine that created a new genre. Ms. Wells is the only founding Editor remaining at a women’s magazine. She is also the last of the hand-picked Condé Nast Editors from the Alex Lieberman era. Ms. Wells made beauty, a subject often treated as fluff at that time, as one to be taken seriously. She made beauty companies aware that smart women wanted to be beautiful, too. Becoming aware that they should speak intelligently to women, beauty companies changed the way their brands advertised and packaged their products. Allure, under Ms. Wells’ direction, has demystified the subject of beauty and explored it in a larger cultural context. Beauty Fashion asked the Editor In Chief about the founding of the magazine, its evolution and how she has kept it fresh for 20 years. Beauty Fashion: Allure has had a successful run for 20 years with you as its Editor In Chief. What was the initial concept for the magazine? Linda Wells: The concept was simply to create a journalistic beauty magazine. Easy, right? BF: As it evolved, did you make major changes early on Linda Wells that you believe strengthened the magazine? LW: We made a number of big changes immediately. The first issue was a little aggressive in look and tone. I prettied it up in subsequent issues because Allure is, after all, a beauty magazine. No harm in being beautiful. I didn’t want it to be banal, but I think I went a little overboard and too edgy. After four issues, we switched from an oversize format with deliberately cheap paper to standard size with whiter, heavier stock. The oversize format made us stand out from the crowd, and that was great, except that we didn’t fit in checkout slots, and advertisers had to redo their creative for our format. As much as I loved the large scale, it was hampering newsstand and advertising sales, which didn’t make a lot of sense for a new magazine. And I came to realize that it was more meaningful to be distinctive in content than in form. From there, every issue has been an opportunity to make changes, be more relevant, reflect the culture, report the news—all the pleasures of producing a magazine. The cover of Allure’s 20th BF: How have you kept it fresh without straying from the original concept? anniversary issue LW: Reporting the news is the best way to be fresh. In the past 20 years, we’ve seen the introduction of Botox, Makeup Artists’ lines, Dermatologists’ lines, teeth whiteners, laser hair removal, the rise of Designer logos, the fall of Designer logos, weight-loss reality TV, plastic-surgery TV, the stripper aesthetic, wrinkle fillers, a Model as First Lady (of France), and a First Lady as a Model (of the U.S.). We also regularly redesign the layout—and rarely do we wait and reveal a redesign in one ta-da! moment. Once I decide to change the look or text, I have to do it immediately. And my Design Director, Deanna Filippo and Creative Director, Paul Cavaco, feel the same way. Fortunately. BF: As you begin a new decade for Allure, are there plans to introduce any new aspects to the magazine? LW: We have more plans than we do time. We’re relaunching allure.com, and the whole Web site will be redesigned and reconceived to be more relevant, interactive and immediate. We’re going to launch our digital issue in May and have a whole batch of tricks up our sleeve for that. We also have a plan to introduce new Allure apps. As we approach new media, it changes the way we think about the magazine. We’ve increased our fashion pages and added more layers of information throughout. BF: Looking back, what do you believe has been the biggest factor in Allure’s success? LW: The trust we have with the readers is our most valuable asset, no question. We had to earn their trust by being experts in beauty, by reporting about it with rigor and by consistently inspiring them with provocative, gorgeous images. And as hard as it was to build that trust, its results are huge: Our readers believe us when we recommend a product or warn them against a treatment. BF MARCH 2011 /
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THEBEAUTYBIZ
IT’S STILL GOT ALLURE AFTER 20 YEARS
THEBEAUTYBIZ
Dinner Raises Hope And Awareness
T
urning tragedy into an enormous act of goodwill, the seventh annual Beyond Beauty Dinner was held on February 8 at New York City’s The Union League Club to benefit The James E. Marshall OCD Foundation. The yearly event raises funds and awareness for obsessive-compulsive disorder (OCD) and provides a chance for the beauty industry to unite together for a meaningful cause. The James E. Marshall OCD Foundation was founded in 2003 by Linda Marshall, President of Elysée Scientific Cosmetics, and her family, in loving memory of her son, who unremittingly suffered with the debilitating mental disorder. Despite great strides, there is still a need to increase public awareness and financial support for OCD, which is recognized as Marie Claire’s Nancy Berger Cardone, Givaudan’s Cosimo Policastro one of the ten most disabling diseases in the United and Linda Marshall of Elysée Scientific Cosmetics States. All proceeds from the Beyond Beauty Dinner will benefit the Johns Hopkins School of Medicine and the work of Dr. Gerald Nestadt, M.D., M.P.H., Professor of Psychiatry and Behavioral Sciences at the Johns Hopkins School of Medicine and Director of the Johns Hopkins OCD Clinic. While approximately six million people are diagnosed with OCD in America, social stigma still remains and governmental aid is widely unavailable. The James E. Marshall OCD Foundation is currently one of two organizations dedicated to raising funds for genetic research related to the disease, and the Beyond Beauty Dinner is the only charity event specific to OCD research and awareness. “I established The James E. Marshall OCD Foundation in memory of my son and in recognition of his last request to somehow make a difference in this world,” said Ms. Marshall.
The Marshall family—John, Linda, Ryan, Jennifer and Jadyn
Morgan Fairchild with Dr. Gerald Nestadt of Johns Hopkins
Beiersdorf’s Magnus Jonsson and Robert Taylor-Hughes (2nd r.) with Jennette McCurdy and Ms. Marshall
Givaudan’s Felix Mayr-Harting and Coty Prestige’s Tom Burkhardt, Firmenich’s Debra Butler, Givaudan’s Sallye Pecker Rose Eckert and Ann Gottlieb of Ann Gottlieb Associates MARCH 2011 /
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Hearst’s Michael Clinton and Thia Breen of Estée Lauder Inc.
THEBEAUTYBIZ
The Annual
“Through his memory and this foundation, we hope to increase the public awareness and education about OCD and to raise vital funds for research in finding a cure. This remains our sole mission: Awareness, Discovery, Cure.” Ms. Marshall expressed her gratitude for the continuous supportive efforts of the beauty industry. Actress Morgan Fairchild was the evening’s Mistress of Ceremonies, and reminded the guests of the importance of the benefit. “We must take the stigma off the disease and talk honestly about OCD,” said Ms. Fairchild, “as the way [for the illness] to gain attention and be provided with the necessary funds to help those living with it.” The Beyond Beauty Dinner honored Givaudan’s Cosimo Policastro, Executive Vice President, Global Fine Fragrances and Marie Claire’s Nancy Berger Cardone, Vice President/Publisher. With an introduction by Ann Gottlieb, President of Ann Gottlieb Associates, Mr. Policastro said the evening signified “a remarkable industry, full of compassion to individuals, to the industry and to the community.”
Firmenich’s Jerry Vittoria (c.) with Beth Brenner and Christine Guilfoyle of Meredith
Arcade’s Diane Crecca and Debra Leipman-Yale Nicholas Ratut with Liz Kaplow of Kaplow with Cathy Torelli of Givaudan (c.) Communications and Heidi Manheimer of Shiseido
Fusion Brands’ Caroline Pieper-Vogt and Dana Kline (r.) with Shiseido’s Maree Lavo and Laurie Dowley of Elizabeth Arden
Lighthouse Beauty’s Phil Zellner with Marnie Everline and Maesa Group’s Scott Oshry and Scott Kestenbaum
Robert Phillips with Peter Hutt of Covington & Burling and George Ledes of Beauty Fashion
Firmenich’s Westly Morris, Florence Bagneris and Mr. Vittoria
Givaudan’s Kate Greene and Alison Chaneski (r.) with Pamela Vaile
CEW’s Lisa Klein and Carlotta Jacobson with Ms. Manheimer and Ms. Kaplow
Thia Breen, President, North America of The Estée Lauder Companies, introduced Ms. Cardone, who recounted how important it is to have a support system when the unexpected happens in life. She praised the industry for coming together for this charity by saying “The Beyond Beauty Dinner represents all of the great qualities about the beauty industry: passion, solidarity and an eye to the future.” In total, the charity event raised $292,000, reminding all in attendance of the hope for change. The night ended on a high-note with a lively musical performance by Jennette McCurdy. A successful Actress on the hit television show, iCarly, Ms. McCurdy also proved to be a gifted Singer and Songwriter. As James E. Marshall’s cousin, OCD research and awareness is a dear cause to Ms. McCurdy, who sang about people uniting together to help one another just as the beauty industry continually demonstrates. BF MARCH 2011 /
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JHZ Creative Management’s Jean Zimmerman and TPR Holdings’ Neil Katz with Jacqueline Singer
Bath & Body Work’s Camille McDonald, Elizabeth Arden’s Art Spiro and Ms. Torelli
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THEBEAUTYBIZ
INTRODUCES BOYFRIEND
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The Actress’ First Fragrance Evokes A Guy Scent
ate Walsh introduced her first fragrance, Boyfriend, at Sephora in January after a spectacularly successful debut of the scent on Home Shopping Network last fall. The Actress, known for her leading roles on Grey’s Anatomy and Private Practice, has now entered the world of beauty. Explaining how her fragrance creation complements her career in the performing arts, she shared, “To me, fragrance is all about telling the story and keeping it interactive with the customers.” “I wanted to capture the memory of a guy and that masculine, warm, safe, delicious, sexy feeling in a bottle,” Ms. Walsh continued. “When I went to Givaudan to make the fragrance, I reminisced about my memories of my first boyfriend’s cologne and fragrance. I wanted to make sure we got the woody, amber and vanilla notes, but we also wanted to have the feminine. I don’t like to wear men’s fragrances as a steady diet. I wanted to have a combination of masculine and feminine and worked really hard to get that.” Boyfriend is a combination of rich notes of amber and woods with a vibrant floral scent. The juice’s bright muguet floralcy with dark plum and myrrh top notes combines with night blooming jasmine. “When I went to Givaudan to create the fragrance, it was a learning experience for me,” Ms. Walsh informed. Pamela Vaile and Kate Walsh at Sephora/SoHo “They were very patient and trained my olfactive senses. They did say that I in Manhattan for the launch of Boyfriend. picked it up pretty quickly.” Pamela Vaile, heading up Boyfriend’s Strategic Marketing, Product Creation & Brand Development, put together the team of professionals to execute the fragrance, the packaging and operational aspects of the brand. “Kate hired me to develop a business plan, a marketing plan and a distribution strategy as well as the product development activities surrounding the fragrance execution and product ancillaries,” Ms. Vaile declared. “Kate wanted a very expensive juice, and we worked with Perfumer Marypierre Julien at Givaudan to formulate it. To realize Kate’s vision of a classic, custom bottle, we went to top-notch package Designer Chad Lavigne.” Another member of the team is Danny Didomenico, who is head of Package Development and Operations. Luigi Picarazzi worked on the viral campaign. We have an A-team of beauty industry professionals who are executing this plan supported by Karen Sellars and Rob Levy, Kate’s agents.” According to Ms. Vaile, Ms. Walsh did not want to do a licensing deal. She self-invested for this venture in order to own and control the company. As her consultant for a start-up brand, Pamela worked with Kate on all aspects of the brand development, launch and execution. The distribution strategy as outlined by Ms. Vaile is a very focused one—Home Shopping Network and exclusivity at the brick-and-mortar retailer, Sephora. HSN, which goes into 95 million homes, is a channel for volume and “immediate brand awareness, especially with a celebrity like Kate who already indexes very closely with the HSN customer,” she continued. “Now we’re in Sephora with 250 doors, Boyfriend debuted with a deluxe set excluthey are working with us to establish Boyfriend as a leading fragrance brand.” sive to Sephora, which includes miniature“We’re building the brand with a tight distribution of basically two buying groups. size products in a red train case inspired Fragrance is a touch and feel category. As much as you want to be on television and by a classic vintage design. It retails for $95.00 and is valued at $180.00. online, the consumer has to smell the fragrance. Having a retail partner like Sephora is a significant part of the brand-building model.” Ms. Vaile shared that the timing for the two points of distribution “couldn’t be better. Sephora is targeting fragrance as a key growth category for 2011. HSN is addressing fragrance in a significant way to build that portfolio.” Along with this two-tier distribution strategy, Ms. Vaile revealed Boyfriend has an extensive viral campaign. “We launched eight Webmercials, which are tiny vignettes on the Boyfriend Web site. Every time we launch with a new retail partner, we will have new viral campaigns.” Boyfriend is on Twitter and Facebook. “We really understand how to drive the Internet. We see that as an important component,” Ms. Vaile noted. “It’s all about the story of the Boyfriend. Every customer we touch says to us, ‘I have a boyfriend story.’ Every woman can intuitively relate to and love Boyfriend.” BF MARCH 2011 /
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Can Be Created
The Story Of Clinique’s Heritage
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n a 1967 skincare article, Vogue’s Managing Editor Carol Phillips inquired “Can Great Skin Be Created?” During her research, Ms. Phillips interviewed Dermatologist Dr. Norman Orentreich, who at the time spoke in anonymity (as The Medical Society of the State of New York did not allow Doctors to identify themselves in the media), to find out if people were bound to the skin they were born with or if transformation was possible. Dr. Orentreich recommended a skincare routine that was quite uncommon at the time of publication. He revealed that with a faithful regimen of using sun protection, leading a healthy lifestyle and following the three simple Carol Phillips in 1967 with the Dr. Norman Orentreich was interviewed steps of exfoliating, cleansing and moisturizing, by Carol Phillips for the skincare article original Clinique Computer, a tool great skin was achievable for all skin types and that kindled a revolutionary brand. used to discover clients’ skin types. every skin tone. One of Ms. Phillips’ readers was Leonard Lauder, who at this time was looking to provide luxurious products to women with sensitive skin. Mr. Lauder approached Ms. Phillips after reading the article, resulting in the Lauder family enlisting both Ms. Phillips and, the now identified, Dr. Orentreich to develop a line of products. The response to Ms. Phillips’ forthright query sparked the creation of Clinique, the global skincare and cosmetic brand that has remained a bestseller for over four decades. Clinique officially debuted in 1968 on Dr. Orentreich’s foundation of a customized daily routine to help people achieve the healthy skin they desired. As the original Dermatologist-formed cosmetic brand, the 3-Step Skin Care System became the cornerstone of the collection. Beginning with exfoliation, to soften and prep skin, this initial step acts as the platform for the entire process. The second step of cleansing halts the overgrowth of bacteria by removing oil and debris, allowing skin to renew itself and become ready to accept the final step of moisturizing. The order of the steps is imperative, as they mutually work together to prepare skin for the next phase. The three steps are performed twice daily to ensure optimal results for the healthiest, most radiant skin possible. Clinique was one of the first major brands to incorporate salicylic acid as a central ingredient in its products. Salicylic acid has been a “wonder drug” to tribal healers for hundreds of years and a pillar of dermatological therapy for improving skin. Just as the three steps of the Clinique skincare system work in tandem, the seamless unification between the three luminaries–The Estée Lauder Companies, Carol Phillips and Dr. Dr. Tom Mammone, Clinique’s Executive Director of Research and Orentreich–came together to create an innovative product Development Worldwide with Dr. David Orenteich, Clinique’s line that is as relevant as ever. BF Guiding Dermatologist and son of Dr. Norman Orentreich MARCH 2011 /
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VICTORINOX, THE COMPANY WITH THE SHARP EDGE, USES ITS SOFTER SIDE TO CREATE SUCCESSFUL FRAGRANCES Pierre Salamon Vice President, Global Training & Brand Business Development Victorinox Swiss Army We’ve witnessed how brand extensions work to increase brand equity. Generally, a brand’s ability to be extended depends on how strong the consumer’s associations are to the brands’ value and goals. But what happens when a company like Victorinox, renowned as the Original Makers of the famed Swiss Army Knife, creates a brand extension as far removed from its roots as a fine fragrance for men? The result is no surprise. When Karl Elsener founded Victorinox 127 years ago, he was committed to four key values: Quality, Innovation, Functionality and Iconic Design. Those tenets came together to reinforce the validity and appeal of an exceptional men’s fragrance and illustrate that it was, indeed, an ideal brand extension. With the company’s roots in Switzerland, there’s a natural backdrop for recreating unique Alpine aromas. Surrounded by glorious mountains and clean, crisp air, the perfumes from Victorinox capture the essence of the Swiss mountain landscape, translated into the fresh, scent of Victorinox Swiss Unlimited. The result is a woody-aromatic blend, energizing and sensual. Adding to this is the enormous pride reflected in the Swiss roots of the company, along with the value-added of having the famed Swiss cross and shield incorporated into the Victorinox logo. The Victorinox Fragrance Specialists are trained to invite the customer to share a unique experience; the ‘Swissness,’ if you will, that surrounds our fragrance counters. The story unfolds as the customer approaches. The Specialist demonstrates the opening of an imaginary window. At once, the customer is transported to a breathtaking view of Switzerland. The customer is surprised by this unexpected line of conversation. The Victorinox Sales Specialist will ask if they know of the Swiss Army Knife and if they might have a personal story associated with it. They do this before they offer a spray of the ‘Swiss scent!’ This unique approach gives the creative teams new horizons to explore when revealing the heartbeat of the brand. This leads the customer to making an emotional connection to the brand, stimulating their imagination, stirring emotions that lead to the purchase. Confidence is a key factor we look for in a Fragrance Sales Associate. With confidence comes the ability to deliver the story-telling talent that will ultimately close the deal. Creativity and curiosity contribute to the Sales Associates’ ability to explore the fragrance facets, romance them and unfold them to the customer in a compelling way. We want Sales Associates to make the individual feel like a valued customer and, when appropriate, inject some fun into the customer experience. Of course, the ability to communicate effectively is important. We expect someone representing Victorinox to have an affinity for the brand and understand its positioning. Most importantly, we look for someone who will thoroughly enjoy taking the customer on a visual trip to the top of the Swiss Alps! Using this story-telling technique is an effective way to give the fragrance experts something different to talk about and empowers them to take ownership of the brand as well as feel good about their role in being part of its success. We do our best to foster an entrepreneurial mentality in the Sales Associates, giving them the tools to build their “corner” of the business. Communicating our brand’s DNA is critical in building a team of believers that’s working toward the same goal. We utilize interactive training sessions and promotional activities in-store, as well as incentives and unique product offerings, to build the bond between the Selling Specialist and the brand or the product. It is an ongoing emotional connection that nourishes the attachment one has for the brand. The teams we train are always surprised to see that the company offers such a diverse mix of product categories; from Swiss Army Knives and other Multi-Tools, to Household and Commercial Cutlery, to Travel Gear, Timepieces, Fashion and Fragrance! Interestingly, it is the synergy between these products that creates intrigue, stimulates curiosity and fuels passion. By sharing its heritage and showing the consumer a different side of the product they are buying, we create a new opportunity to close a sale. We often hear the statement “you can’t teach passion,” but it is possible to ignite it! By connecting this authentic family-owned business to the sales teams, we give them the ability to touch the consumers. We draw parallels between the product and the connection it can make to their lives. We show the importance of touching the consumer emotionally. If the Sales Associate can discuss how the product will work in their lifestyle and how it will make them feel, the product then picks up its own sentiment which the consumer identifies with. The Associate is then on her/his way to closing the sale! Integrating the Victorinox values—Quality, Innovation, Functionality, Iconic Design—into our various products such as fragrance, adds to the scope of the product. Utilizing the diverse Victorinox product categories as a collective has become a brand principle that has worked beautifully to support the overall brand. When we put our products together, we add strength to our story. The picture becomes sharper, when we combine a mannequin wearing a Victorinox shirt; add luggage, a timepiece, a Swiss Army Knife and the fragrance. You now have a Victorinox Urban Traveler, a modern adventurer, a man on the go, in transit, at work or leisure. The methods we’ve outlined relate to the success enjoyed by Victorinox Swiss Unlimited Men’s Fragrance. We will follow these same principles and techniques for our two new limited-editions, Snow Flower for Her and Snow Power for Him. BF MARCH 2011 /
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FRESH FACED
Vitalumière Aqua Ultra-light Skin Perfecting Makeup SPF 15 has an easy glide-on application that turns to a velvety finish.
CHANEL introduces a new way to wear makeup with the Vitalumière Aqua Ultralight Skin Perfecting Makeup SPF 15. The tiniest drop of this new hybrid fluid creates a fresh, natural complexion, leaving skin looking refined and feeling refreshed. The unique bi-phase fluid formula has a soft, water-light texture and is available in 10 shades that match skin’s undertones perfectly, whether pink or beige. Powerful ingredients include mineral-coated pigments to minimize effects of oil and perspiration; seaweed extract to boost radiance; hyaluronic acid and lotus water. The formula is non-comedogenic and oil free. Priced at $45.00, Vitalumière Aqua Ultra-light Skin Perfecting Makeup SPF 15 is available at department and specialty stores and at CHANEL.com.
BRILLIANT HUES Estée Lauder launches several new product lines that add a burst of color this season. Estée Lauder Creative Makeup Director Tom Pecheux worked with the brand to create Pure Color Orange Crush, inspired by Spring 2011 runway looks. Pure Color Orange Crush is a collection of three must-have products to mimic the bold color of the spring season in wearable, everyday formulas. The exclusive, limited-edition products include the Pure Color EyeShadow in Orange Crush, Pure Color EyeShadow in Sugar Cube and Pure Color Gloss in Orange Crush. Each product contains the exclusive True Vision™ Technology that wraps the pigment in a crystalline laminate to provide intense color payout with amplified brilliancy. Each product is priced at MARCH 2011 /
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Estée Lauder’s new product launches utilize True Vision™ Technology for a saturated, color rich application.
THELATESTLAUNCHES
As the performance of cosmetics products improves, so have sales. According to market researcher Mintel International Group, sales of color cosmetics have increased 11 percent since 2004, with eye makeup sales up 38 percent. From the survey, 76 percent of respondents picked lipstick and lip gloss as their most popular color cosmetic products. To help cosmetics formulators develop products optimized for their customers’ wide range of needs, Dow Corning, a global leader in silicones, silicon-based technology and innovation, offers a broad line of performance-enhancing ingredients to address specific challenges. “Cosmetics have always been an important aspect of fashion and accessorizing,” said Stewart Long, Dow Corning Skincare Global Marketing Manager. “The difference today is that consumers demand cosmetics and skincare products that specifically address their unique needs, which now may include wrinkle-masking, sun protection and moisturizing.” A new silicone resin from Dow Corning forms a flexible, durable film that is resistant to wash-off and rub-off, allowing formulators to create long-lasting, comfortable color cosmetics. Dow Corning® MQ-1640 Flake Resin is a blend of two silicone resins that easily spreads to a breathable, yet water-repellent film. The patented technology is based on a unique blend of MQ (trimethylsiloxysilicate) and T propyl (polypropylsilsesquioxane) silicone resins in flake form. The MQ silicone resins form a harder, more brittle film, with the T propyl component contributing a softer film and giving a pleasant feel on the skin.
$20.00 and available for a limited time in limited quantities beginning in April. The collection is exclusive to Bergdorf Goodman and can also be purchased at esteelauder.com. Estée Lauder and Mr. Pecheux also introduce Pure Color Lipstick, uniting fashion and technology with two new luxurious formulas that set the stage for modern lip looks. Pure Color Long Lasting Lipstick and Pure Color Crystal Lipstick create a fresh, bold statement. The high-performance formulas are fused with an expansive palette of hues that promise a lip look for any desired occasion. Lips are drenched in moisture by apricot kernel, shea butter and vitamins C and E. Pure Color Long Lasting Lipstick is available in 25 shades, in two textures of Satin Crème and Lustrous Shimmer. Pure Color Crystal Lipstick is offered in ten shades with textures of Sheer Shine or Brilliant Shimmer. Each lipstick retails for the price of $24.00 and is available at select Estée Lauder counters nationwide and esteelauder.com. In addition, Estée Lauder presents a new collection of Pure Color Nail Lacquer formed with True Vision™ Technology. A luxurious range of eight hues, from perfect neutrals and smoky charcoals to romantic purples and riveting reds, turn nails into mini accessories to match any look. An additional limited-edition collection of eight high-fashion shades of Pure Color Nail Lacquer has also been introduced. Pure Color Nail Lacquer is priced at $19.00 each and will be available at select Estée Lauder counters nationwide and at esteelauder.com. The limited-edition shades of lacquer will be exclusive to Nordstrom stores for a limited time.
PRETTY IN PINK
The Pretty in Prints makeup bag is inspired by a couture print from the 1960s.
Michelle Smith, renowned Designer of the women’s fashion and accessories label, Milly, brings her sparkling and sophisticated style to Clinique’s newest collection, Pretty in Prints. Included in the collection are the Limited-Edition Long Last Glosswear SPF 15 in Milly Pink, $14.00; High Impact Mascara, $14.50 and Milly for Clinique Limited-Edition Pretty in Prints Compact, featuring the Colour Surge Eye Shadow Quad in Printed Pinks and Blushing Blush in Precious Posy, all stylishly organized in a compact adorned with a one-of-akind Milly print for $36.00. The Pretty in Prints collection is available now at Clinique counters and clinique.com.
MODERN METALLICS Clé de Peau Beauté’s newest color collection, La Beauté Metalique, reflects the precious metallic hues found in sunlit summer days and evenings. Clé de Peau Beauté creates a modern allure with shades of summer; bronzes, burnt coppers, soft pinks, subtle lilacs and pale blues that bring this season to life, with a multi-dimensional brilliance that is fresh and new. The brand’s Color Creator Lucia Pieroni’s inspiration for the collection was a desire to embody the glistening color of sunshine reflected in a cool, serene summer stream. The collection includes two shades of Eye Color Quads along with four new shades of Extra Rich Lipstick and three shades of Extra Silky Lipstick. The products range is priced from $52.00-80.00. The perfect complement to this radiant assortment, Clé de Peau Beauté offers a Cream Foundation SPF 26, priced at $120.00. Clé de Peau Beauté’s La Beauté Metalique collection will be available Clé de Peau Beauté’s La Beauté Metalique for purchase at select Neiman Marcus, Saks Fifth Avenue and Barneys collection captures New York locations nationwide, as well as Bergdorf Goodman in New the beauty of summer. York City. MARCH 2011 /
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RADIANT COVERAGE
Concentrated Pitera™ makes the Facial Treatment Cream Foundation an option for women who wear foundation for long hours.
New SK-II Facial Treatment Cream Foundation creates beautiful skin through the effects of Pitera™, providing thorough coverage and a radiant finish in a cream foundation. A single application of the foundation in the morning produces a glowing, translucent look that lasts through the day’s activities and helps skin stay moisturized—even after the foundation is removed. In addition to Pitera™, Facial Treatment Cream Foundation is formulated with phytosterols derived from marine seaweed and rice, helping skin to remain soft and supple. The Facial Treatment Cream Foundation is available at SK-II counters in four color shades and is priced at $95.00.
JEAN QUEEN The Jeanius collection is a celebration of denim, from country cousin to haute couture.
Nîmes, France may take the credit for creating denim in the 18th century (de Nîmes=DeNim), but bright young American women took it higher! M·A·C keeps up with the new Jeanius collection of moody blues and indigo ink, the quantum of modern cool, with four denimized Eyeshadows, three shades of Lipstick, three shades of Lipglass, two shades of Powder Blush, two shades of Nail Lacquer, Penultimate Eye Liner in Rapidblack and Penultimate Brow Marker. Like the faux metal “snap” on the Eye Shadow, the collection is completely “riveting.” The products range from $14.0019.50 and can be found at all M·A·C locations and maccosmetics.com in April. Another addition to the M·A·C cosmetic collection is Cremeblend Blush. Make powdery a thing of the past with six shades designed to match all skin tones. Cremeblend Blush is priced at $19.50. The brand has also updated its Lipstick formula to create strong, sensually saturated color in 14 shades of Sheen Supreme. The new formula promises no muddy undertones or sticky feel. The Sheen Supreme Lipstick is available in pearl and creme finishes and is priced at $14.50. M·A·C’s Cremeblend Blush and Cremeblend Blush and Sheen Supreme Lipstick are now available at all M·A·C Sheen Supreme locations and maccosmetics.com. Lipstick Avon’s Ultra Color Rich Moisture Seduction Lipstick drenches lips in hydrating moisture and beautiful, dewy color.
COLOR HYDRATION
The Ultra Color Rich Moisture Seduction Lipstick combines rich, creamy lipcolor with visible ribbons of hydrating conditioner for radiant color and deep moisture. The lipstick combines conditioning ribbons that immediately restore hydration and provide 24-hour moisturization with color-charged pigments that coat lips’ surface so color blooms rich, clean and bold. SPF 15 protection shields lips from UV rays, effectively protecting pouts. There are ten shades of Ultra Color Rich Moisture Seduction Lipstick, and each is priced at $8.00. It is available exclusively through Avon Representatives, who can be located by visiting avon.com or by calling 1-800-FOR-AVON. (Continued on page 54) MARCH 2011 /
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Avon And mark. Representatives Share Their Sales Tips For Success Deborah Ramsaroop Chicago, Illinois Avon Representative Growing up, my mother was an Avon Representative, so I’ve always known about the company. Seeing all the success my mother had inspired me to give direct selling a try. Today, as an Avon Representative with over a decade of experience, I am now an Executive Unit Leader and love being my own boss. To gain new customers and expand my business, I spend all day talking with potential customers and pass out my business cards wherever I go, from the local laundromat to the supermarket. I coach my team on how to break the ice with people and make a sale. With the right marketing strategy and knowledge of my customer’s needs, my business has slowly flourished, helping me to show others they can do it, too. To be successful takes a lot of hard work, dedication, and you must never give up. During these tough economic times, I have had some of my Representatives get discouraged and lose confidence. I try not only to motivate my team to continue selling, but I also relate to what they’re going through by sharing my personal story. I encourage my team to try and get at least one new customer every campaign. Setting a small goal lets us slowly build upon it with bigger goals. I hold regular meetings and am always there to support my team during the difficult times as well as the rewarding ones. As a busy mom of two, I value that I am able to easily incorporate my Avon business into my personal life. Just as my mother did, I am a successful Representative, supporting my family and inspiring my own seven year-old daughter to take an interest in direct selling when she gets older. Being your own boss will have its own set of challenges, but the financial independence, flexibility and confidence it offers makes it truly worth it. Mindy Madewell-Baker Tahlequah, Oklahoma Avon Representative I had always known about Avon, but never thought about selling until a commercial sparked my interest. With a new marriage and two new stepdaughters, I needed extra money. Working as an Avon Representative for just a little over a year now, I have been chosen as Top Earner of the Year, became an Advanced Unit Leader and was recently appointed District Sales Manager. I have already achieved major milestones and truly feel this is where I’m supposed to be. Becoming a successful Avon Representative is all about relationship building. To grow my sales and build my business, I take the T.N.T approach—’today, not tomorrow.’ It’s all about what I can do today to help my district continue to grow and earn sales. That means talking to everyone and trying to make a difference; whether it’s helping someone change their career to direct selling or making the elderly woman down the street feel special with a few sample beauty products. I credit my District Sales Manager with sharing this invaluable piece of advice with me. Seeing her success has motivated me to work hard for my own achievements and make a difference in the lives of everyone I come in contact with. Avon has also brought wonderful change to my family. My two stepdaughters were in a car accident that left my eight year-old, Dru, paralyzed from the chest down. Working as an Avon Representative has helped our family afford to make disabled accessibility modifications to our home. My work with Avon has also inspired Dru to take an interest in direct sales, and she has become my very own Avon lady, helping me hand out brochures and planning to become a Representative when she grows up. My husband, Nick, is also a great source of support. He has encouraged me to post my goals, and as a family, we’ve each made a ‘vision board’ that we look at everyday. This is a constant visual reminder that if we want to reach something, then we have to get out there and DO IT! The key is to never give up or let a bad day get you down. (Continued on page 56) MARCH 2011 /
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MAKING SALES
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Stars In Gillette Venus Campaign
Photo by Kevin Mazur for Wire Image
Jennifer Lopez has partnered with the Gillette Venus brand to become its first-ever global ambassador. With the campaign’s tagline, “Reveal the goddess in you,” Ms. Lopez will inspire women around the world to feel their most confident, powerful and beautiful inside and out. The superstar and her amazing legs will participate in all elements of Gillette Venus’ 2011 holistic marketing campaign, which includes TV and print advertising, public relations, digital, social media and in-store communications. The campaign also will feature Ms. Lopez’s exclusive remake of the iconic Venus song as well as the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
Jennifer Lopez kicks off the Gillette Venus 2011 holistic marketing campaign as its first-ever global ambassador. Global Gillette Venus’ Bernadette King, Sonia Fife and Natalie Wu with P&G Beauty & Grooming North America’s Brent Miller
The Venus Goddess Fund will partner with organizations such as Ms. Lopez’s own Maribel Foundation founded by her and her sister, Lynda Lopez. Its mission is dedicated to improving the health and well-being of women and Ms. Lopez interacts with children at the University children, including raising Pediatric Hospital of San Juan, Puerto Rico, which the level of medical care receives support from a partnership of the Children’s Hospital Los Angeles/Maribel Foundation available to them. Telemedicine program. “I love that I could express my own passion and creativity and hopefully inspire other women to do the same…whatever it is they love doing,” affirmed Ms. Lopez. “Jennifer is a Venus Goddess in every sense of the word,” noted Sonia Fife, General Manager, Global Gillette Venus, P&G Beauty. “Jennifer shared much of her personal experience as part of this campaign and she’s every bit a goddess at home with her children or performing on-stage showing off those rock star legs.” BF MARCH 2011 /
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JENNIFER LOPEZ
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NPD Report “Hot Off The Press”
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BEAUTY BIZ’S 2010 GLOBAL SALES
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n January 25, the beauty industry’s executives gathered at The Plaza in New York City for a first look at The NPD Group’s 2010 overview of U.S. and global beauty sales. This first look at 2010 year-end results for prestige skincare, makeup and fragrance sales showed an increase of 4% in dollar sales of total U.S. prestige beauty. The speakers were Marshal Cohen, Chief Industry Analyst at The NPD Group, Karen Grant, Senior Global Industry Analyst and Vice President of Beauty at The NPD Group, Robin Domeniconi, Senior Vice President and Chief Brand Manager at ELLE and Victoria Gustafson, Vice President, Client Solutions at Symphony IRI Group. Introductions for the program were made by The NPD Group’s Vice President, Beauty’s Diane Nicholson and The Fragrance Foundation’s President Rochelle Bloom.
Fusion Brands’ Dana Kline and Dillard’s Gary Borofsky
The NPD Group’s Diane Nicholson and The Fragrance Foundation’s Rochelle Bloom
Ms. Nicholson with ELLE’s Emily Dougherty and Anna Araman
Fusion Brands’ Caroline Pieper-Vogt, Elizabeth Arden’s Laurie Dowley with Macy’s Nancy Schmidt and Cindy Harper
Elizabeth Arden’s Elizabeth Naramore, Heide Rand, Susan DeBellis and Lauren Mennella
Ms. Nicholson with The NPD Group’s Karyn Schoenbart
Symphony IRI Group’s Victoria Gustafson, ELLE’s Robin Domeniconi, The NPD Group’s Karen Grant, Diane Nicholson and Marshal Cohen with The Fragrance Foundation’s Rochelle Bloom MARCH 2011 /
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Ms. Pieper-Vogt and Ms. Kline with Lord & Taylor’s Barbara Zinn-Moore
The Estée Lauder Companies’ Trudi Loren, Stéphane de la Faverie, Rob Hawk, Diana Espino and Diane Kim
According to Ms. Grant, “What a difference a year makes! If there were any doubts of the continued appeal of prestige beauty products and the tenacity of the beauty industry after the declines of 2009, then 2010 provided a loud, clear and most encouraging answer. Prestige beauty saw the quick recovery of skincare, which by June had surpassed pre-recession levels. This was followed by the gradual upturn in makeup, and finally, a late year rally in fragrances. Prestige beauty is well positioned for a positive year in 2011.”
Estée Lauder’s Nancy McKay and NPD’s Judy Sone NPD Group’s Carolyn Glassberg and Arbonne’s Constance with Ahava’s Elana Drell Szyfer Ostler with drom’s Robert Staph and Samantha Cruz
Coty Prestige’s Lori Singer with E.C. Scott’s Hugh Winter and Mark Scott
Ms. Grant with GQ’s Karen Drechsler
Firmenich’s Théo Spilka and Ms. Loren
Ms. Dowley and Elizabeth Arden’s Art Spiro
Ms. Nicholson with Firmenich’s Westly Morris
Arcade’s Dave Teets, Mary Manning of Mary Manning Associates and Mane’s Tony Cannone
The Symphony IRI Group, Inc. reports that it was a good year for the Food/Drug/Mass channel as well. The channel experienced a 3% sales growth in 2010 versus a flat 2009. Makeup sales posted the biggest increase, followed by skincare, while fragrance sales declined slightly by -1%. NPD BeautyTrends National Chain Fragrance revealed that fragrance in the chain channel declined by -1% in dollar sales as well. BF
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fter Margaret Hayes, President of The Fashion Group International® greeted attendees at the 14th annual Rising Star Awards on January 27, guests tucked into their luncheons at Cipriani 42nd Street while Designer and Keynote Speaker Norma Kamali as well as Host Jamie Pallot, the Editorial Director of Condé Nast Digital, spoke about the significance of the awards. The presenters then called out the winners.
Stephen Nilsen accepts the award for Givaudan’s Siddharth Shah from InStyle’s Amy SynottD’Annibale. Votre Vu’s Harold Zimmerman receives his award from The Estée Lauder Companies’ Maureen Case.
Votre Vu’s Ann Brodette and Mr. Zimmerman
The Estée Lauder Companies’ Bari Seiden and Deborah Krulewitch
Givaudan’s Kathy Steinbaum and Yara Karmiloff
Mr. Nilsen (c.) with Givaudan’s Karen Flinn and Lauren Bitet
Lord & Taylor’s Liz Rodbell, Betsy Polley, Merryl Soloway and Sally Shaw
Fusion Brands’ Karine Liboiron and Caroline Pieper-Vogt
Tara O’Flaherty of Avon with IFF’s Julianne Pruett
The winners of the Rising Star Awards were: Accessories, Marc Marmel; Beauty/Fragrance Corporate, Siddharth Shah, Givaudan; Beauty/Fragrance Entrepreneur, Harold Zimmerman, Votre Vu; Fine Jewelry, Betty Lou Moscot; Home/Interior Design, Koray Duman and Laith Sayigh, Sayigh + Duman; Men’s Apparel, Loris Diran; Retail, Jennifer Fleiss and Jennifer Hyman, Rent The Runway and a tie for Women’s Apparel, Fabiola Arias and Bradley Scott. BF MARCH 2011 /
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FGI’S RISING STAR AWARDS
THEBEAUTYBIZ
drom FRAGRANCES USA WELCOMES THREE NEW HIRES
Doug Boissonault joins drom Fragrances as an Account Manager, bringing a wealth of experience across all market segments to his new position. He will be located in drom’s Towaco, NJ facility. Samantha Cruz has been named Fragrance Development Manager for personal care, home care and fine fragrance accounts. Ms. Cruz is working out of drom’s Fragrance Design Studio in Tribeca, New York City. Lionel Nesbit joins drom Fragrances as a Technical Perfumer in the Analytical Department. Mr. Nesbit will be working out of the Towaco, NJ facility.
SGD NA NAMES NAU AS SALES DIRECTOR
Eduardo Nau, Jr. has been named SGD North America’s new Sales Director responsible for global perfumery brands, reporting to Shéhérazade Chamlou Vice President of Sales & Marketing – Perfumery Division. Mr. Nau has over 20 years of experience having held purchasing and supply chain positions with companies such as Gryphon Development, Elizabeth Arden and Inter Parfums.
SKINMEDICA WELCOMES AND PROMOTES
SkinMedica has announced the promotion of Ted Schwarz to President. Mr. Schwarz has been with the company for six years. Mary Fisher, formerly President and Chief Executive Officer, will continue to lead SkinMedica as Chief Executive Officer. Joe Willis joins SkinMedica as Vice President, Sales and Marketing. Mr. Willis was most recently General Manager of Ortho Dermatologics, a Johnson & Johnson company, and has dedicated more than 20 years of his career to the specialty of dermatology, in both the medical and aesthetics fields.
PEOPLE & PROMOTIONS
CHANGES AT DUPONT COSMETIC SOLUTIONS
Philippe Milazzo has been appointed Global Market Manager for Cosmetic and Personal Care Packaging at DuPont Cosmetic Solutions. He joined DuPont in Geneva in 2002, where he initially took on a marketing and product management role for the automotive sector. In 2006 he became the Technical Services and Development Manager for DuPont Packaging & Industrial Polymers in Europe, Middle East and Africa (EMEA). Mr. Milazzo replaces Jonathan Cohen, who has held the position for the last two years. Mr. Cohen has been appointed to European Business Leader for Advanced Interlayers within DuPont’s Packaging & Industrial Polymers business and will remain in Geneva.
CRIST JOINS THE MICHELLE WILLIAMS GROUP
Jackie Crist has joined The Michelle Williams Group as Senior Advisor for Television Shopping Sales as the beauty and cosmetics agency expands its expertise into the television shopping channel. Ms. Crist brings over 25 years of multi-channel experience in the retail industry. Most recently, she was the Director of e-commerce for RTW, Jewelry, Intimate Apparel, Shoes, and Accessories for the Home Shopping Network. BF MARCH 2011 /
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THE PASSING OF
KIM PINTO Kim Pinto died suddenly of respiratory failure at age 54 on January 31, 2011 in New York City. Ms. Pinto was a magazine publishing executive, having held several sales and management positions at companies such as Condé Nast Publications and Hearst Magazines, among others. At the time of her death, she was partners with her mother in Kim & Roberta Pinto, Inc., a fashion manufacturing company. Ms. Pinto delighted in seeing the product from concept to reality and seeing women wear their designs. She also enjoyed traveling around the world for business and pleasure, seeping in the essence of many different cultures. Her smile was one of her many engaging qualities. She was a beautiful person inside and out. Her love of life was contagious and memorable. She was a unique person and her likes will not be seen again. She left her mark on many, many lives in her short time here. This incredible woman has blessed us, and we cannot imagine our lives without her. Ms. Pinto was on the Board of the Susan G. Komen Foundation. She also volunteered with the Ovarian Cancer Research Fund. Working to help women and men on selfesteem issues during this recession was another cause dear to her heart. Donations in her memory can be made to the Susan G. Komen Foundation. BF
THEBEAUTYBIZ
BOARDROOM BULLETINS
REGIONALCORRESPONDENTS
REGIONALCORRESPONDENTS
WINDY CITY
by Lisa D. Lenoir
Singer Rihanna knows how to whisk people under a hypnotic umbrella, filled with her glamorous, audacious and fashion-forward style. It’s no surprise that her newest fragrance Reb’l Fleur by Parlux Fragrances captivated the visual team at Macy’s State Street in Chicago, taking prominence at-counter, on various floors and in a window display on Randolph Street. The alluring scent was created by renowned Givaudan Perfumers Caroline Sabas and Marypierre Julien. Inspired by Rihanna’s native Barbados and her urban life in New York, the scent contains hints of island life, sumptuous florals, Hawaiian hibiscus flower as well as touches of vanilla, amber, patchouli and musk. Reb’l Fleur refers to a nickname given to Rihanna by her grandmother and is also the text of her latest tattoo—the fourteenth to adorn her body. She touts the fragrance as a way to express “passion for individuality being expressive and empowering, yes, but also emotional and intriguing.” Rihanna wanted it to be a fragrance not easily forgotten.
The 100-foot banner in the light well of Macy’s State Street
Jon Jones, Macy’s State Street Visual Director, noted Rihanna’s iconic romantic, feminine and intriguing ad campaign shot by Photographer Anthony Mandler. Mr. Jones used it to inspire the merchandising throughout the store. When he first saw the image of Rihanna with firered hair, in an opened blazer and smelling a rose, Mr. Jones said that he did not recognize her—she is forever transforming herself. The largest visual statement for the fragrance comes from a light pink and gold colored 100foot banner, and display cases on the first floor atrium contain the stiletto-shaped bottle, the carton and silk flower petals. Based on the visuals at Macy’s State Street, the fragrance and its image will surely be remembered. Jean Kifer and LaTasha Price feature their chic looks to complement Reb’l Fleur at the Macy’s State Street counter.
At the counter, Sales Associates LaTasha Price and Jean Kifer wear black T-shirts with Reb’l Fleur scripted in gold. “Sexy is sexy, it has no age,” says Ms. Price, who has been selling the scent to everyone from ages 13 to 60+. The day I visited Macy’s was after a blizzard, and Ms. Price was hoping to entice customers into experiencing the fragrance. In spite of the winter snow, the product has been a hit since its January 26 launch, performing well ahead of plan, according to a spokeswoman from Parlux Fragrances. The fragrance is priced at $59.00 for a 3.4 oz. of Eau de Parfum Spray and currently includes a gift with purchase of a clutch handbag accented with zippers. MARCH 2011 /
The counter display at Macy’s State Street
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REGIONALCORRESPONDENTS
SAN FRANCISCO BEAT
29’s Lydia Mondavi
Ms. Mondavi (c.) with Neiman Marcus customers
Exclusive to Neiman Marcus, 29 works to redefine makeup and skincare for the woman of today. Created by Lydia Mondavi, the line is centered on the idea that “true natural beauty is not effortless, but comes through dedication, understanding, protecting and nourishing the skin.” Every product in the 29 collection contains a grape seed ageprotecting formula that moisturizes the skin, protects against free radicals and pollutants and reduces the appearance of fine lines. Ms. Mondavi, as the wife of Rob Mondavi Jr., famed Winemaker, understands the benefits of the grape seed extract. “When I was a little girl, I loved to ‘play store.’ My grandfather met Neiman Marcus’ Stanley Marcus at the opening of the Palm Beach location and shared my interest, stating that one day I would be a Neiman Marcus shopper and possibly a part of Neiman Marcus. Mr. Marcus signed his book called Minding the Store and asked my grandfather to give the book to me,” Ms. Mondavi revealed. “This book is still one of my favorites. I studied the philosophy of building a brand within Neiman Marcus, and how the store works with their customers and their brands. This book essentially became one of the operations manuals for building 29 and approaching Neiman Marcus about selling my brand in its stores.” Le Métier de Beauté was another featured product line at Neiman Marcus, quickly gaining esteem for its efforts to achieve a level of chemical perfection in its product compositions. The brand’s name includes the French word for craft, drawing inspiration from the process of building cosmetics as well as applying them. Georgina Chapman, Fashion Designer and Co-Founder of Marchesa, is creating a mini-collection for Le Métier de Beauté that will hit counters this year. “The Collection takes the unparalleled textures and formulas Le Métier de Beauté is known for and transfixes them with the essence of Marchesa,” said Joanna Vorachek Austin, President of Le Métier de Beauté. “From the sleek packaging and the
innovative formulas to the flawless application, the Marchesa for Le Métier de Beauté collaboration brings the best of both brands to the forefront Le Métier de Beauté Specialist Tim Susi with client Mary Grant of luxury.” The Kate Somerville skincare line was another new launch at Neiman Marcus. As the Creator and Director of Kate Somerville Skin Health Experts, a renowned mediskin clinic in Los Angeles, Kate Somerville has devoted her life to addressing skin wellness. She is personally responsible for the glowing complexions of some of the most photographed faces in the world, such as Jessica Alba, Paris Hilton and Debra Messing. For over 18 years, Ms. Somerville has dedicated her career to skin wellness, working as a pioneer in the field of paramedical esthetics. Committed to innovation and results-oriented products that work, Ms. Somerville makes radiant skin a reality by following one simple strategy: Renew Skin, Restore Health and Deliver Results. Neiman Marcus San Francisco is currently planning an upcoming personal appearance with Ms. Somerville. BF Neiman Marcus Product Specialist Elena
MARCH 2011 /
Otto for Kate Somerville
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REGIONALCORRESPONDENTS
by Raphaella Barkley
FOREIGNCORRESPONDENTS
PARIS
by Sarah Colton
Fragrance Foundation France Announces Upcoming Les Parfums 2011 Awards
Dr. Roman Kaiser’s Scent of the Vanishing Flora
Fragrance Foundation France’s Nathalie Pichard and Catherine Disdet at the Les Parfums 2011 finalists breakfast
At the press breakfast at the Le Meurice Hotel in Paris on February 3, the recently reorganized Fragrance Foundation France (FFF) announced the opening of a new chapter in its history by revealing the names of the finalists for Les Parfums 2011, the French edition of The Fragrance Foundation’s FiFi Awards. FFF’s President Catherine Disdet and Nathalie Pichard, presided over the presentation with their characteristic grace and enthusiasm. Winners in eight categories will be determined by online voting (open only to French Internet users). They will be announced at the ceremony held on May 5. For more information and to follow the unfolding events visit fragrancefoundation.fr.
Beauty Fashion attended the launch of Scent of the Vanishing Flora by Dr. Roman Kaiser, sponsored by Givaudan and published by Verlag Helvetica Chimica Acta and WileyVCH. Well known for his work with Givaudan’s ScentTrek program, Dr. Kaiser presented an overview of his masterful book. Based on research carried out over a period of 10 years, Scent of the Vanishing Flora describes some 267 endangered plant species worldwide and summarizes the analytical compositions of many endangered scents. Dr. Kaiser also shared his concerns about the loss of biodiversity and extinction of key species around the world, underlining the fact that 30% of all known plant species are currently in danger of extinction. When asked what everyday citizens can do to defend endangered species, Dr. Kaiser was emphatic and succinct: “Protect rainforests!” Scent of the Vanishing Flora is currently available in hardcover from the publisher and on amazon.com.
Frédéric Malle at the Parisian launch of Portrait of a Lady Beauty Fashion: Why do you call Portrait of a Lady a ‘rose oriental?’ Frédéric Malle: The strongest elements in Portrait of a Lady are rose and incense. This is the fifth fragrance I have done with International Flavors & Fragrances’ Perfumer Dominique Ropion. Portrait of a Lady has lots of naturals, is very high tech, and interestingly, it’s a perfume whose smell does not resemble the way the formula is written. The enormous doses of patchouli and musc give it an effect rather than a color, and what you end up smelling is the rose, a very oriental rose.
Sarah Colton and Dr. Roman Kaiser at the launch of Scent of the Vanishing Flora Dr. Kaiser shows a slide of Brighamia insignis, one of the endangered beauties described in Scent of the Vanishing Flora. Indigenous to Hawaii, Brighamia insignis and its unique fragrance composition, is in danger of extinction because it is threatened by more aggressive non-indigenous plants and the loss of animal life necessary to its reproductive cycle. Only a few plants remain in existence today, thanks to painstaking hand pollination carried out by preservationists.
IFF’s Dominique Ropion and Frédéric Malle at the Portrait of a Lady launch in front of the new Frédéric Malle boutique on the Rue du Mont Thabor
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FOREIGNCORRESPONDENTS
NOTES FROM
FOREIGNCORRESPONDENTS
More Than Meets The Eye Australia’s retail beauty landscape is dominated by two department stores, David Jones and Myer, along with pharmacies, large and small. There are also independent perfumeries operating in a boutique-style with niche and international brands represented by passionate salespeople, and two growing chains, Mecca Cosmetica and Kit Cosmetics, both created by Jo Horgan. With her deep understanding of retailing and consumers, Ms. Horgan has created a third retail venture, Mecca Maxima, which opened in Melbourne. Mecca Maxima is described as the ultimate beauty playground. This new beauty concept offers the biggest line-up of prestige, niche and emerging beauty brands in one largerthan-life store, supported with comprehensive service and customized advice, in an open-sell, self-serve environment. Working closely with the brands, Ms. Horgan has cherrypicked leading lines to offer an edited range of products within well known and discovery brands. Mecca Maxima’s retail environment was created to be a place in which women want to shop, in a format that gives them ultimate control. Unbiased but educated advice from the well-trained assistants is offered to customers who indicate that they would like assistance. The store’s shopping baskets have signs that specify if customers want help or if they would like to shop uninterrupted. “Our customer is the most important part of our business. Understanding what they want is critical to what we do, and it drives every decision we make. The way our customers like to shop for cosmetics is constantly evolving, and we must be able to respond to this. I hope that Mecca Maxima will change the Australian beauty environment by providing customers with more brands, more products and more access to everything they want in a unique environment that allows them to receive expert advice from staff, or go solo and serve themselves; the choice is theirs. It’s beauty their way,” Ms. Horgan said about the store. Over 3,000 products and 100 brands (in skincare, makeup, fragrance, body care, hair care and accessories) are offered at Mecca Maxima. The expertly edited collection of headline brands includes a selection from Mecca Cosmetica and Kit Cosmetics including NARS Cosmetics, Stila, Philosophy, Comme des Garçons, Smashbox, Kiehl’s and Origins, as well as some of the most well known and well-loved prestige beauty brands of Clinique, YSL Beaute and Clarins. A dedicated fragrance area will showcase Prada, Chloé, Stella McCartney, Giorgio Armani, Ralph Lauren and Marc Jacobs. MARCH 2011 /
Mecca Maxima price points range from the truly affordable, pop-it-in-your-handbag accessory to the well considered, high-tech cosmeceutical skincare purchase.
Mecca Maxima caters to the consumer who wants to control her experience in the store and have a choice of the best in beauty.
Napoleon Perdis’ Personal Touch Australian Makeup Artist Napoleon Perdis relocated from Sydney to Hollywood six years ago to set up the head office of his global cosmetics company, Napoleon Perdis Cosmetics, but he recently returned to his home country to celebrate the brand’s fifteenth year in business. Mr. Perdis toured the country making David Jones customers in Hay Street, personal appear- Perth met with Napoleon Perdis. a n c e s i n D av i d Jones stores, the brand’s exclusive retail partner. With sold-out consultations and personal appearances, around 500 makeovers were conducted.
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FOREIGNCORRESPONDENTS
BEAUTY AUSTRALIA
by Andrea Ferrari
AT-COUNTER
BEAUTY AUSTRALIA
Clarins’ Top US Counter At Bloomingdale’s 59TH Street
(continued from page 47)
Scents of Goodwill
Balloons were festooned at the Clarins installation at Bloomingdale’s 59th Street in New York City recently to celebrate the business growth of this counter by 50% in one year. Clarins executives gathered on the store’s beauty floor to salute the team that made this Clarins counter the biggest in America.
Clarins’ Jonathan Zrihen (2nd row, 2nd r.) and executives with the team at Bloomingdale’s
Commenting on the success of this counter, Jonathan Zrihen, President and Chief Executive Officer of Clarins said “It is very important that even in a very competitive environment, we managed to grow by more than 50% in one year, building one of the strongest businesses. It also shows to all of our counters the potential of Clarins in this market.” M r. Z r i h e n maintains that “it is great to know that consumers like the store and their experience with our Clarins team at the counter. Now, we have to make sure we offer Bloomingdale’s 59th Street’s Clarins installation is decorated with balloons to highlight its sucthis experience cess as the brand’s top counter in the US. consistently at all of our counters.” He attributes the counter’s success to “this fantastic team that is always working together. It is very inspiring to our many counters in America. The Dancers kick up their heels at Clarins’ customer’s satisfaction is counter in Bloomingdale’s 59th Street. their priority.” Mr. Zrihen believes the Clarins’ message is best conveyed by introducing the brand in the store to a customer by inviting her to sit down for Clarins’ Skin Time. “It is our hands-on demonstration concept done by our Skincare Specialists.” BF MARCH 2011 /
Parfums Gourmands is The Fragrance Foundation Australia’s annual end of year gala dinner set up as a fundraiser for the non-profit organization, Look Good…Feel Better. The December 2010 event raised over AUS $16,000 in its live auction and raffle for the charity. It was held at the multi-awarded and “three-hatted” restaurant est, on central Sydney’s George Street. Parfums Gourmands is a celebration of fragrant wine and food, with a three-course degustation menu created by head Chef Peter Doyle and head Sommelier, Franck Moreau, matching aromatic wines to each course. The guests from the annual celebration and charity auction hailed from all sectors of the fragrance industry. A highlight of the evening included the speech given by est Sommelier Tristan Hollbeck, demonstrating the unique olfactory experience between fragrance, food and wine. Harper’s Bazaar Australia’s Editor Edwina McCann and Art Advisor/Auctioneer Justin Miller, donated their time and expertise for the evening; Ms. McCann was the master of ceremonies. Michel-Henri Carriol, President of The Fragrance Foundation Australia and President of the distribution company Trimex, praised his industry colleagues for their generosity in supporting the cause. “Parfums Gourmands is a highlight in the fragrance industry’s social calendar. We all look forward to this opportunity to come together and celebrate fragrant wine and food in a prestigious venue such as est. Of course, to raise funds for our industry charity Look Good…Feel Better is a fitting end for the evening,” said Mr. Carriol. The money was raised via a live auction and raffle of luxury personal and travel items.
Bachir Bakhti, The Consul General de France with The Fragrance Foundation Australia’s Michel-Henri Carriol
David Jones’ Brett Riddington with Cosmax’s Pam Wilson and Nicholas Gorrick
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L’Oréal Luxury Products’ Joelle Saadia with Estée Lauder’s Terry Little and LVMH Perfumes & Cosmetics’ Mette Engell
David Jones’ Ayesha Muthalib, drom’s Angela Clarke-Vernon with Esprit Magazine’s Andrea Ferrari
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on the avenue
(continued from page 17)
Macy’s Honors Eunice Johnson
human resources. Our corporate partners are now tracking their alumni more closely, dialoguing with FIT about development paths, and we’re helping the students to prepare career development plans as they graduate, which will inform their training and career pathing in their companies’ post-graduate school.”
Macy’s Terry Lundgren with Johnson Calvin Klein Designer Francisco Publishing Company’s Desiree Costa with Ms. Rogers Rogers and Linda Johnson Rice
Mentors Jean Zimmerman of JHZ Creative Management (2nd l.) and Ms. Darland (2nd r.) with Mentees Melanie St. Amour of LVMH and Elizabeth Del Pozo of Shiseido, both of the Class of 2011
“The program is becoming more deeply integrated into the fabric of talent development, and we’re hearing weekly about continued promotions of our alumni and milestones being reached for their involvement at more senior levels. The program’s graduates are truly taking a seat at the table in many companies and helping to lead the industry forward.”
An exhibit at Macy’s/Herald Square was unveiled January 27 honoring Eunice Johnson and her contributions to the beauty and fashion industries. The exhibit is a retrospective of the haute couture designs featured in the Ebony Fashion Fair runway shows.
Perfect Brows
Promise Me Launches
Heidi Evora-Santiago shaped a customer’s brows at Saks Fifth Avenue.
TPR Holdings’ Brian Robinson, showcasing Promise Me, is joined by drom’s Perfumer Jean-Claude Delville who created the scent and Chad Lavigne who designed its bottle.
Susan G. Komen for the Cure® has partnered with TPR Holdings to launch Promise Me, the first and only proprietary fragrance to benefit breast cancer research. The fragrance was introduced to Beauty Editors at a luncheon on January 21 at New York City’s Bryant Park Grill.
MARCH 2011 /
Saks Fifth Avenue’s New York City flagship store partnered with Skin Research Laboratories and its neuveauBrow to help customers find the perfect eyebrow shape. Brow expert Heidi Evora-Santiago provided complimentary brow consultations for customers and explained the benefits of neuveauBrow to achieve fuller brows. BF
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(continued from page 20)
the limited-edition summer fragrance. The new color scheme emulates the rays of the summer sun, with casts of pink and coral tranquil shadows. The floral and feminine graphic captures the memories of a warm, breezy summer day. The ETERNITY summer 3.4 oz. Eau de Parfum spray is priced at $56.00. Calvin Klein’s ck one summer and ETERNITY summer are both available for purchase at Macy’s and at macys.com.
Luminous Variation
Narciso Rodriguez’s essence eau de musc is distributed by Beauté Prestige International.
Fashion Designer Narciso Rodriguez reveals his latest olfactory creation with essence eau de musc, a lighter, fresher variation of his essence eau de parfum launched in 2009. “Musk captures a woman’s core femininity so effortlessly with an ease that’s so sexy. With essence eau de musc, we wanted to take the sensual intimacy of musk and the sheer luminosity of essence eau de parfum and meld the two to celebrate the power of personal freedom in today’s femininity,” Mr. Rodriguez said about his newest scent. A singular note of white musk works as the heart of the scent. A fresh citrus top note join floral notes of iris mist to empower the musk with an irresistible sensuality. Essence eau de musc is offered in a 2.5 oz. Eau de Toilette spray, $75.00, and 4.2 oz., $100.00. The fragrance is now exclusively sold at Saks Fifth Avenue stores and will be available in fine department and specialty stores nationwide mid-April.
French Blossom Annick Goutal Parfums launches Le Mimosa, the newest creation from Perfumers Camille Goutal and Isabelle Doyen. Le Mimosa is the latest in the perfume house’s highly successful series of single-note fragrances. Built around a mimosa absolute from the Grasse region of France, sweet floral hues punctuated by Florentine iris and anise are added to enhance the flower’s natural facets with their powdery strength. At the heart of the composition is peach, with its sweet, fleshy undertones and fruity essence, both of which adorn the mimosa with an unprecedented radiance. White musk and sandalwood carefully wrap this soft, single-flower perfume in a silky, milky and deliciously addictive blanket. In a design created by Ms. Goutal, the packaging features a bright yellow base interposed by jet-black polka dots. Adorning both the sleeve and ribbon of the famous ribbed bottle, the pattern draws its inspiration from the gaiety of the yellow mimosa and the graphic impact of the black dots. A symbolic evocation of the flower’s color and its characteristic pom-pom shape, the design suggests the colorful, playful aesthetic of the 1980’s. The Le Mimosa range includes a 3.4 oz. Eau de Toilette priced at $115.00 and a 1.7 oz. Eau de Toilette for $80.00. The fragrance is now available at Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.
Annick Goutal Parfums are distributed by Beauté Prestige International.
New Scent, New Look
Christian Dior dreamed up Miss Dior Chérie during his first fashion show in 1947.
Miss Dior Chérie Eau de Parfum has been updated to a more sophisticated interpretation by Dior Perfumer François Demachy. The restructured version of the iconic scent features a top note of blood orange essence and Sicilian mandarin essence for a more refined, fresh and joyful opening. Egyptian jasmine absolute and Turkish rosa damascena form a floral, feminine heart while patchouli essence adds a sophisticated chypre signature. Vetiver and sandalwood combine to round out the woody base. In addition, the new direction of Miss Dior Chérie presents Actress Natalie Portman as the captivating face of the fragrance. Ms. Portman and Actor Alden Ehrenreich star in a charming television ad directed by Sofia Coppola. The ad follows a dreamlike Parisian romp that is accented with the song “Je t’aime…moi non plus” by Serge Gainsbourg and Jane Birkin MARCH 2011 /
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and was filmed in the “French New Wave” style. The sultry, playful print advertising was shot by Photographer Tim Walker. The fragrance also features updated, more streamlined packaging. Miss Dior Chérie Eau de Parfum in a 1.7 oz. size is priced at $77.00 and 3.4 oz., $98.00. The fragrance is available now at Dior Beauty counters nationwide and at dior.com.
Floral Addition L’Eau d’Issey Florale marks the Designer’s latest collaboration with Beauté Prestige International.
Japanese Fashion Designer Issey Miyake presents his latest scent for women called L’Eau d’Issey Florale. An infusion of rose and a patina of pink transform the original L’Eau d’Issey scent, launched in 1992, into a new fragrance for a new generation of women. Vibrant and lively, Master Perfumer Alberto Morillas begins L’Eau d’Issey Florale with a breath of budding rose. Ginger lily and bright orange blossom accents are enhanced by the sparkling crystalline notes of mandarin orange, which are unveiled by the depth of white woods. L’Eau d’Issey Florale is offered in a 50 ml Eau de Toilette spray that is priced at $66.00 and a 90 ml size, $89.00. The fragrance is available in specialty and department stores nationwide.
Under The Sea Harajuku Lovers Fragrance launches the limited-edition G of the Sea. The fresh aquatic scent and its whimsical fairy tale packaging make G of the Sea the perfect fragrance for summer. Gwen Stefani and Coty Prestige designed the bottle and carton, transforming “G” into a sassy mermaid with voluminous golden locks, a seashell bikini top and bright blue mermaid tail. Firmenich Perfumer Gil Clavien composed the citrus woody floral scent with a top note of crisp apple, magical water lily and the sweet surge of crushed berries. The heart opens up to a flirty bouquet of dewy freesia, pink peony and jasmine petals. G of the Sea then dries down to a base of smooth, sun-drenched woods, sensual transparent musks and luscious amberwood. G of the Sea is available in a 10 ml size for $30.00 and 30 ml, $45.00. The fragrance is on sale for a limited time at Sephora stores nationwide and sephora.com. G of the Sea is a citrus woody floral, available for a limited time.
Feel The Rush The multi-Grammy winning Singer and Actress Beyoncé presents her second fragrance, Beyoncé Heat Rush. The resplendent new scent captures her shining personality and passion for life, all wrapped in a scent of soft seduction. “I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful,” describes Beyoncé. Beyoncé Heat Rush, created by Firmenich Perfumer Honorine Blanc, evokes a subtle sensuality and effervescence—lighting up a room just as Beyoncé captivates with her presence. The fragrance begins with a sparkling Beyoncé Heat Rush is distributed top note of passion fruit, blood orange and Brazilian cherry. The heart of the by Coty Beauty. fragrance embodies Beyoncé’s ultra-feminine side. A delicate floral bouquet is built upon a carefully blended combination of yellow tiger orchid, mango blossom and orange hibiscus. The base engages with hints of teak wood, honey amber and a musk accord that is inspired by the sunsets of Brazil. The fragrance is presented in a sophisticated bright orange flacon. The shapely, feminine base narrows to an elegant gold top with “Heat” emblazoned on its center. The fragrance itself is a golden hue that mimics the brilliant color of MARCH 2011 /
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the sun. The theme is continued throughout the outer packaging accompanied by warm-toned accents. Beyoncé Heat Rush will be supported by a visual campaign created by Photographer Michael Thompson. The Beyoncé Heat Rush collection includes an Eau de Toilette in a .5 oz. size priced at $24.00; 1 oz., $39.00; 1.7 oz. $49.00; 3.4 oz., $59.00 and a 6.7 oz. Shimmering Body Cream for the price of $24.00. The fragrance is now available in fine department stores nationwide.
Beautiful Bouquet Banana Republic introduces Wildbloom, an Eau de Parfum that captures the beauty of joy, optimism and spontaneity. Soft, sophisticated and irresistibly feminine, Wildbloom exudes effortless sensuality and magnetism. Developed by drom Fragrance’s Perfumer Jean-Claude Delville, the floral fruity chypre scent is composed around the floral heart of wild camellia. The initial impression is one of freshness and purity with sparkling citrus notes of guava, pear skin, kumquat and pink grapefruit. The fragrance unfolds into a heart of watery hydrangea, Hawaiian pikake, blue orchid and wild camellia that settles into a foundation of sandalwood, tonka, oud wood, patchouli, radiant musk and pink suede. Wildbloom is captured in a statuesque bottle that reflects the modern, confident and effortlessly beautiful qualities of the woman who wears the scent. An oversized brushed leather flower blooms on the front of the bottle, conveying the soft, feminine texture of the fragrance and underscoring how the wearer accessorizes with the scent. Wildbloom’s flacon The 1.7 oz. Wildbloom Eau de Parfum natural spray retails for $48.00 and will be available features an oversized exclusively at Banana Republic stores nationwide.
brushed leather flower.
Seductive Scent
Atelier Cologne launched in February 2010 by Sylvie Ganter and Christophe Cervasel.
“He wove through the crowd when suddenly his heart quickened. That scent. It was hers. He had worn it first until she stole it for herself. Now, there she was before him and the magic of years past came flooding back in a moment.” Atelier Cologne launches its newest scent, Vanille Incensée created by Mane’s Perfumer Ralf Schwieger. An electrical current runs through the fragrance that begins on notes of lime, cedrat and coriander. A heart of jasmine, vetiver, and oak moss settles into a rich base of vanilla from Madagascar, oak wood and amber. The Vanille Incensée collection includes the Cologne Absolue 1 oz., $60.00; 6.7 oz., $170.00; 6.7 oz. candle, $45.00 and 7.05 oz. soap, $15.00. Atelier Cologne’s Vanille Incensée is now available exclusively at Bergdorf Goodman, Neiman Marcus, luckyscent.com and ateliercologne.com.
Fragrance By Design Lampe Berger introduces its revolutionary EasyScent system to the US. The line includes seven enticing scents of essential oils to be placed in three chic and sleek diffusers created by renowned Designer Alnoor. The innovative, first-to-the-market Cold Release System enhances the full therapeutic powers of the essential oils and diffuses just the right amount of fragrance without being overpowering. The battery-powered scent systems allow users to place the units anywhere, anytime in any room of the house. EasyScent systems are available in models of The Sphere, priced at $75.00; The Cube, $79.00 and The Pebble, $79.00, each offered in various colors. Units include one 20-hour fragrance cartridge, two rechargeable batteries and a battery charger—placed within a specially designed gift coffret box. Individual fragrance cartridges providing 150 hours of scent are priced at $23.00. EasyScent diffusers and fragrance cartridges are available now in specialty stores nationwide and through 1-800-321-0020. BF MARCH 2011 /
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Lampe Berger employs essential oils to create relaxing or effervescent environments through its EasyScent diffuser systems.
SPRING AWAKENINGS
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TOP SECRET Odor is neutralized and wetness is in drydown with new Secret Natural Mineral. This mineral-activated formula contains naturally-derived calcium carbonate that helps to activate empty, odor-fighting capsules that neutralize odor instead of masking it. Borrowing the concept behind Febreze’s “Smart Technology,” Secret Natural Mineral helps take away odor by sensing an imbalance in the body to know when to provide odor protection and how much odor protection is needed. The capsules are instantly activated by body heat or by water to respond to the body’s chemistry, an individual’s level of exertion and stress as well as both external and internal temperatures. Secret Natural Mineral is available in eucalyptus blossom, lemongrass mint and unscented versions. It comes in a 2.6 oz. size for $4.29 and is now in the antiperspirant/deodorant aisle Naturally derived odor of retailers nationwide. protection with calcium
carbonate is the key ingredient of new Secret Natural Mineral.
ANTI-AGING BUZZ Guerlain’s Abeille Royale Creams harness the power of bee products to offer the healing and anti-aging properties of Pure Royal Concentrate. Pure Royal Concentrate is a blend of bee products capable of stimulating key healing mechanisms to reconstruct micro-tears at the origin of wrinkles and loss of firmness. Abeille Royale Day Cream for Normal to Dry Skin contains Pure Royal Concentrate, plant oils, moisturizing polyols and a neutral polymer to diminish visible wrinkles and fine lines. Abeille Royale Day Cream for Normal to Combination Skin consists of absorbent powders and colored pearly particles along with Pure Royal Concentrate. At night, the complexion is replenished with Abeille Royale Night Cream containing Pure Royal Concentrate and polymerized film-forming and moisturizing agents. Abeille Royale Day Cream for Normal to Dry Skin and Normal to Combination Skin are priced at $100.00 for 30 ml and $143 for 50 ml. Abeille Royale Night Guerlain’s Abeille Royale Day Cream should be applied every morning Cream comes in a 50 ml size for $170.00. They are all available now at Nordstrom, to the face and neck. Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s and Bergdorf Goodman.
MD BRAND AT MASS
Dr. LeWinn by Kinerase Instant Dermal Wrinkle Filler is an instant alternative to injectibles.
Dr. Laurence LeWinn created high-end skincare products for the physician channel with Pro+Therapy and the prestige channel with the core Kinerase collection. The newest brand in the portfolio is Dr. LeWinn by Kinerase, available at mass market retailers nationwide and driven by its key ingredient, clinical strength Kinetin. The Dr. LeWinn by Kinerase collection consists of ten potent cleansers, moisturizers and daily treatments to allow customers to personalize their anti-aging regimen. In addition to clinical strength Kinetin, the products contain SNAP-8 Peptide, Osilift®, Eyeseryl® and Sepiwhite®. Ranging in price from $10.00 to $35.00, the Dr. LeWinn by Kinerase products are available now at select Walgreens and Dr. LeWinn by Kinerase Wrinkle Walmart stores nationwide. BF Repair Daily Lotion SPF 30 helps the complexion hold on to moisture.
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TECHNOLOGICALLY ADVANCED VAN NCED L’Oréal Paris introduces a range of products for the eyes, lips and face this spring. The Infallible Le Rouge collection is easy-to-apply lip color that delivers ten hours of fresh, vibrant wear. The formula contains Color Fix Technology of patented flexible new polymers that offer greater adhesion and truer color that won’t flake or fade. The vitamin E and ceramide 5-infused formulation helps prevent dryness associated with some long-wear color. A range of 30 shades are each priced at $9.95. L’Oréal Paris Studio Secrets Professional debuts the One Sweep Eye Shadow. Its innovative eyelid-shaped palette and contoured applicator define and highlight eyes for a complete professional look. The soft, creamy powder formula contains vitamin E to help prevent creasing or fading. The One Sweep Eye Shadow is available in four color combinations for $9.95. The Double Extend Eye Illuminator Mascara offers a sophisticated new way to intensify your natural eye color with the power SKUs from the of pearls. new L’Oréal The light-reflecting dual-sided mascara comes in three Paris color customized shades designed to enhance blue, green/hazel collection and brown eyes. A fourth shade is a universal pigment that complements all eye colors. Double Extend Eye Illuminator Mascara is priced at $10.95. L’Oréal Paris Studio Secrets Professional Magic Smooth Soufflé, an innovative, air-whipped, oil-free foundation, offers smooth, even, weightless coverage. Microscopic air bubbles in the formula create an airy base, so skin is not weighted down by layers of coverage. L’Oréal Paris’ revolutionary Mati-Crystal Technology, a translucent compound of silicone elastomer and highly-absorbent microspheres in the soufflé formula deliver a naturally matte effect that lasts all day. Magic Smooth Soufflé is available in 12 shades for $15.95. The L’Oréal Paris collection is now at mass, food and drug retailers nationwide.
DOUBLE BEAUTY
Create an effortless, customized look that stays put all day with Mally Beauty’s Evercolor Shadow Stick Duo and Eye Brightening Long-Wear Shadow Base Duo.
Mally Beauty introduces two new eye duo sets. The Eye Brightening Long-Wear Shadow Base Duo creates a long-wearing foundation beneath any shadow for a flawless, creaseless and even application. This compact includes a classic matte base that is best for the under eye area as well as a pearlized base for the eyelid that offers an illuminating glow. The Eye Brightening Long-Wear Shadow Base Duo is available in two shades, Lighter and Deeper, to match virtually any skin tone for the price of $25.00. The new Evercolor Shadow Stick Duo pairs a brand new Evercolor Shadow Stick shade with an existing bestselling shade to create an effortless, custom look. Pair the shades together for gorgeous, multi-dimensional eyes or wear them individually for a more subtle finish. Available in three color sets, the Evercolor Shadow Stick Duo is priced at $35.00. These new Mally Beauty products are available exclusively at qvc.com. BF
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DOUGLAS HANNANT DE ROBERT PIGUET MAKES ITS ENTRANCE
FRAGRANCE INDUSTRY MEMBERS UPDATED ON C.F.S.S. PROGRAM
Cutty McGill
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Mr. Anderson with Susan Magrino
Cutty McGill
Increases in sales are directly correlated with increases in Certified Sales Specialists, shared Pierre Salamon, Vice President, Global Training & Business Development at Victorinox. During his years at Thierry Mugler Parfums, Mr. Salamon recalled that the Retail Sales Coordinators had to participate in the C.F.S.S program. “When the people were committed, sales went through the roof.” In 2010, Victorinox drove sales to achieve +5 due to the Fragrance Sales Associates being certified. “It makes you take the industry more seriously. The C.F.S.S program also helps you to close the sale.”
Mr. Bradfield with Chiu-Ti Jansen
Nordstrom’s Mitzi Rogers with Mr. Loftus
Mr. Garces chats with Fashion Group International’s Margaret Hayes. Cutty McGill
An addition to the program is Certification “Top Notes,” which is launching in late spring. Offered throughout the year and available to all C.F.S.S. members with a click of the mouse, it covers olfactive trends, consumer trends, global trends and new technologies in fine fragrance creation. The cost is $50.00 per Top Note for access to content with a short quiz. In the fall, there will be a Master Class, which will be hosted by Givaudan at their creative studio in New York City. Those who have achieved advanced certification and are recommended by their supervisor would be eligible to take this fragrance class. Mary Ellen Lapsansky, Vice President of The Fragrance Foundation declared that “Every sales specialist that takes the certification exam puts in a lot of hard work to achieve C.F.S.S. status…All those who pass enjoy a great sense of satisfaction for stepping up to the challenge, and we salute them all.” BF
Marc Rosen of Marc Rosen Associates with Carole Holmes McCarthy
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MAKING SALES
CounterIntelligence (continued from page 28)
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It was the perfect fit for the La Prairie installation created by DESIGN HARNESK’s President Karen Harnesk. “Our goal was to provide an ‘oasis’ within the high-trafficked and otherwise overwhelming overload to the senses of the Cosmetics Department,” informed Ms. Harnesk. “Lynne Florio actively partnered in the design process with her clear and knowledgeable direction to create this inviting environment through simplicity of style and product display, upscale materials and signature superb personal service.”
La Prairie’s Cellular Power Infusion’s presentation and displays at-counter were created by Ms. Florio
Bloomingdale’s Howard Kreitzman, Vice President/ DMM stated that he is “thrilled with the launch of Cellular Power Infusion by dear friends and a great partner. La Prairie, without question, is one of the most beloved and important international brands we carry.” “La Prairie has a treatment business, which is at the top of the food chain,” declared Bloomingdale’s Chairman, Michael Gould, “and has an incredible relationship [with us]. La Prairie’s new installation [on the beauty floor] and this new Cellular Power Infusion will energize customers. La Prairie has the highest clienteling and repeat customers.” “La Prairie is a class act,” Mr. Gould continued, “and Lynne has kept true to the brand and positioning as well as strategy. She is always reaching higher for the long-term.” In another extension of the brand, Ms. Florio is proud of La Prairie’s pre-existing spas—La Prairie at The RitzCarlton Spa, New York; the Beverly Hills Hotel Spa by La Prairie and Silver Rain, a La Prairie Spa at The Ritz-Carlton Grand Cayman—and, “as of summer 2011, we’ll have our fourth, with the debut of Hotel Bel-Air by La Prairie. Although there is always room for expansion when it comes to our namesake spas, we’re extremely selective in the process, as we want to ensure the location, setting, hotel partners, etc., which, all communicate the message of La Prairie. This allows the La Prairie team to truly deliver the vision of our brand in all of the details.” BF
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Haley Garrett mark. Representative Fairview, North Carolina: Hometown Chapel Hill, North Carolina (UNC): College I have been a mark. Representative for two years, and I will graduate this spring from UNC Chapel Hill in North Carolina. I was interested in mark. because I love the brand and what it stands for, especially their philanthropic efforts. Professionally, it has allowed me to grow my business skills and has given me a wide network of contacts. I feel very lucky to represent such a prestigious brand, yet with no formal mark. campus program at UNC Chapel Hill, it can sometimes be a challenge to get the word out. This means, however, that I’m able to see and track the impact that my representation has on the campus. It also forces me to be more creative and devise new ways of selling—whether through events or word-ofmouth marketing. A technique that works for me is to wear something mark., whether an accessory or lip gloss, every day. Then, when someone asks questions about my beauty/fashion choices, it’s the perfect opportunity to share information on the great new products available. Some of my favorites include mark. Touch & Glow Shimmer Cream Cubes, since you can easily customize a look for day or night and the mark. Lipclick Full Color Lipsticks, especially in Cha Cha (a bold red color). The new social networking tools have helped me reach many girls my age because social networking is quick, easy and accessible. The e-boutique appeals to the younger demographic who are constantly connected to the Internet. I’m hoping to participate in the mark. graduate program in New York City this summer. As a 2010 summer intern in the Alliances Department, I learned that you can mix academics with a love of fashion and beauty, and I’m now looking forward to a career that combines the two. I also would love to focus on creating a college program for mark. at UNC Chapel Hill to ensure that, when I leave, other girls are able to take over selling. BF
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