Beauty & Hairdressing Magazine April/May 2020 Issue 08 by Beauty & Hairdressing / Irish Beauty Magazines

April & May 2020 Issue 08

Liz McKeonâ&#x20AC;&#x2122;s Marie-Louise Costerâ&#x20AC;&#x2122;s advice

on retaining your clients

top tips to working on your business

Expand your

knowledge

with ABT Accredited Online Training,Courses

Spring into Action Now is the time to work on your business, upskill with online training, and navigate your way through challenging times.

Welcome I’m not going to pretend that these are usual times, clearly we are discovering a new normal. With salons and mobile businesses’now closed and many of us unable to work, against a backdrop of previously unimaginable anxiety about the health of our loved ones and ourselves, it could be difficult to find any glimmer of positivity. However, amongst these times of uncertainty, our industry is continuing to be the compassionate, caring and supportive sector we all know it to be. Every day we hear of companies, salons and individuals going the extra mile to support health services and key workers’ with essential equipment and neighbours in isolation. There are fabulous stories of companies, salons and clinics donating protective gear to hospitals and medics, whilst individuals across our industry (including myself) are using our time to assist as NHS Volunteer Responders or through regional volunteering appeals. If you’ve been involved, let us know and we can share your excellent work. Our leading industry figures have been quick to respond with free business guidance, online checklists, podcasts and online learning opportunities to help your businesses. Inside this issue, we have some really valuable advice from beauty and hair business experts, Marie-Louise Coster and Liz McKeon, on getting yourself ready for the comeback. The coming weeks are not going to be easy, but united we can support each other and look at ways to help our industry come out the other side. Remember, we must all adhere by the government’s guidelines on social distancing to protect ourselves, those around us, our loved ones, and the incredible staff of the NHS and key workers. For the latest information, visit www.gov.uk ABT and Beauty & Hairdressing will continue to update you daily with industry news, positive stories and business advice via our website at www.BeautyandHairdressing.co.uk – check it out in your downtime. In the meantime, continue to stay safe and healthy. Best wishes

www.BeautyandHairdressing.co.uk @abt_insurance @abtinsurance AssociatedBeautyInsurance Publisher Dave Horton Dave@abtinsurance.co.uk Editorial Melissa Dennis-Casement melissa@abtinsurance.co.uk Design Darren Hassett darren@abtinsurance.co.uk Advertising Sales Dave Horton Dave@abtinsurance.co.uk Accounts Tracey Board tracey@abtinsurance.co.uk Marketing Amelia Black amelia@abtinsurance.co.uk Official Partner

From big and bold, to natural and feathered, eyelash treatments continue to be huge in 2020.

Skincare: The V Sign

An increase in veganism and our desire to live more ethically drives the vegan skincare sector.

Nail Step by Step: Delicate Floral Marbling

With Spring is around the corner, Salon System nail expert Karen Louise has created a floral marble step by step using Gellux.

Nails: Blooming Lovely Spring Colours

This year there’s a distinct floral theme amongst spring nail trends, with pink, peach and lilac shades sitting alongside nudes and taupes, and bright corals and melons.

Hair: Intensive Care Masks

Business: Conscious Consumerism Drives Sustainability

Recommend clients this selection of hair masks to infuse moisture, care for the scalp, prevent colour fade, and add much-needed nutrition.

Sustainability is set to shape brand strategy in the prestige market for years to come, according to new research, explains Emma Fishwick of The NPD Group.

Candice Gardner Writes: Year-Round UV Protection

Contact

Beauty: Eye Love Lashes

Dermalogica’s Candice Gardner explains why SPF isn’t just for summer.

Business: Marie-Louise Coster Writes

Marie-Louise Coster offers advice on retaining your clients, keepingin touch and encouraging them to return..

Business: Liz McKeon Writes

Now is the perfect time to work on your business not just in it. Beauty business expert, Liz McKeon, offers her top tips to navigate your way through challenging times.

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ABT Members’ News ABT Accredited Online Training Providers Snapshot! Beauty Product News ABT Accredited Training Providers

Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof. Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

Members: News......................................................................................................................................................................

ABT MEMBERS’ NEWS

ABT Accredited Trainers invited to deliver live online courses

The new terms came into effect on the 1st October 2019 and the new charge is in force / applicable to all new courses added, regardless of your join date from 1st April 2020.

ABT have reported numerous requests regarding distance learning from their ABT Accredited Training Providers. In response, ABT are offering accredited trainers the opportunity to deliver their courses and assessments live online.

Please email the course names you are going to offer remotely, and the tutors names who will be offering this service. Please email these details to tamzin@abtinsurance.co.uk

ABT’s Accreditation Manager, Tamzin Horton, explains: “At ABT, we know how important it is to work together during these difficult times, and therefore as an accredited member, we would like to extend the offer for a short period of time for you to be able to deliver your courses, and assessments, via the internet – Skype, Facetime, Zoom or similar. “Regarding your courses, these can be taught through live sessions and assessments can also be done in this way. Currently these must be live sessions and not recordings.

Tamzin adds: “ABT are still very much open for business so if you have any queries regarding delivery of our services at the current time please do not hesitate to contact us on 01789 773573, live chat at www.abtinsurance.co.uk or email info@abtinsurance.co.uk. “We appreciate your business and you are a very valued customer, so please stay safe and keep well, and visit www.gov.uk for the latest guidelines and information on COVID-19.” Turn the page to see the listings of training providers who have gained ABT Accreditation for online courses so far, and see the full listing at www.BeautyandHairdressing.co.uk.

“ABT will endeavour to be considerate to all different situations so that we can best assist our accredited course providers without compromising standards. “This will exclude advanced trainings such as, but not limited to: Laser/IPL, microblading/pigmentation, peels, ear piercing, electricals, skin needling, HIFU, LED, RF, Dermaplaning.” ABT will be charging a reduced fee to of £30 per course to amend your accreditation to include distance learning for current accredited courses. You must inform ABT of your intent to do this and how you will manage the situation. Any new courses added to your accreditation do come at a moderate price of £40 per course.

ONLINE

..................................................................................................................................................................... Members: News

12 months’ insurance for the price of 10 To support existing and new members during this challenging time, ABT are offering 12 months’ insurance cover for the price of 10 to ensure your insurance cover does not lapse. “It’s important you keep continual cover in place at this moment in time,” explains ABT’s Dave Horton. “Continuous coverage refers to having insurance coverage without any lapses. It is important as it may have legal ramifications if a claim is made against you or you need to make a claim in regard to your contents and equipment policies.” The 12-for-10 offer is available on individual membership and insurance packages as follows:

• • • •

Full Beauty Therapy Membership Complementary Membership Nails, Tanning and Makeup Membership Hair Membership

ABT membership includes:

ABT is still here for you ABT are reassuring members that the ABT that we remain open for business throughout this journey and are here to support members.

• • • •

£6 million Professional Liability Insurance £6 million Public Liability Insurance £6 million Product Liability Insurance £6 million Medical Malpractice/Treatment Risk Insurance

Ensure your insurance cover is in place by joining or renewing online at www.abtinsurance.co.uk using the code 124TEN and the discount will be applied automatically

The team are working remotely following social distancing guidelines, and assistance is still available via Live Chat at www.abtinsurance.co.uk, by phone on 01789 773573 and by email at info@abtinsurance.co.uk. You can also renew your existing insurance policy or get a quote for new membership by visiting the website. Plus, ABT will continue to communicate with members with regular emails, so check your inbox and keep up to date. Use this time to learn a new skill online (see ABT’s listings of accredited online courses), or spend the time getting your course accreditation up to date ready for the come back. In all instances, it is imperative that we all follow current government guidelines which you can find at www.gov.uk.

ABT Accredited Online Course listings Educators who have applied and successfully gained accreditation to deliver their courses and assessments online are now listed on the BeautyandHairdressing website. The listings are updated regularly to reflect the growing number of schools and colleges taking up the opportunity to continue training students during this challenging period. As of the date of publication, here are the most up-to-date listings:

Training Academy

ABT Accredited Online Courses

Advanced Aesthetics Training Academy www.advancedaestheticsta.co.uk

Individual Lashes Lash Lift Threading

Make up

Manicure Acrylic E File

Pedicure Gel Facials

Gel Polish Individual Eyelash Extensions Swedish Body Massage

Manicure Gel Polish Threading Fibreglass/Silk

Pedicure Acrylic Extensions Waxing

Gel Extensions Eyelash Extensions Sculpting

AndiBâ&#x20AC;&#x2122;s Beauty Training www.andibsbeauty.com

Beauty Tribe www.beautytribe.co.uk

Bows Beauty Training & Supplies www.bowsbeautytrainingandsupplies.co.uk

Individual Lash Extensions

Celo Tan & Lash www.celo.business.site

Individual Lash Extensions Russian Volume Tinting

Lash Lift Brow Lamination

Deborah Adams Beauty Tutor www.deborah-adams-beautyeducator.com

Henna Brows

Drift Away Bewdley www.driftawaybewdley.co.uk

Aromatherapy Blending Aromatherapy Massage Body Massage

Reflexology

Enhance & Pamper Beauty Academy www.enhanceandpamper.com

Semi Permanent Lash Extensions Lash Lift & Tint Henna Brows Pygment Brow Lamination

Russian Volume Brow Lamination

Individual Lash Facial Threading Brow Lamination

Gel PolishGel Nails Henna Brow

Lash Lift

Gel Nails Efile Poly Gel Extensions

Acrylic Nails Express Nails

Gel Polish Classic Lash Extensions

Eyebrow & Eyelash Tint Eyebrow Wax & Henna

Russian Volume Eyelashes Eyebrow Wax & Tint Classic Eyelashes

Spa Mani Waxing Gel Polish Facial Therapy

Spa Pedi Threading Spray Tan

Fusion Hair & Beauty Training School www.fusiontrainingschool.com

Kirsty H Beauty Academy www.facebook.com/lashladykent

Lash Lift & Tint Brow Lamination

Kuku Nail and Beauty Training www.kukunails.com

Lash You www.lashyou.co.uk

Lash Sparkle Shine Beauty Training Academy www.lashsparkleshine.com

Moxy Locks Academy www.moxylocks.co.uk

Mesh Integration Ring Application Hair Extensions Tape Hair Extensions

MS Diva www.msdivashop.com

Master Eyelash Extension Course

Lash Lift & Tint Hopi Ear Brow Shape & Tint

ABT Accredited Online Course listings Training Academy

ABT Accredited Online Courses

Nail Academy Ireland www.nailacademyireland.ie

Gel Polish Gel Nail Tech Acrygel

Next Step Beauty www.nextstepbeauty.co.uk

Manicure Gel Extensions Complete Nail Tech Spray Tan Threading Facial and Make up Henna Brows

Pedicure Gel Polish Facial Eyelash Extensions Complete Beauty Complete Eye Efile

Tape Weft Invisi Weave Celebrity Weave Micro Ring Weft

Nano Ring Micro Ring Fusion Bonds

Fiber/Silk Acrylic Extensions Make up Waxing Essential Beauty Nail Art

Oakley Academy www.oakleyacademy.co.uk

PB Training Academy www.facebook.com/Prettybeautifulbeauty

Semi Permanent Lash Extensions

Personal Style 4 You www.facebook.com/PersonalStyle4You

High Techniques Brows Advanced Brow Lamination

Pro- Beauty www.pro-beautyeducators.co.uk

Semi permanent Eyelashes Lash Lift Nail Enhancements

Silhouette HBT www.silhouettehbt.com

Eye Treatments Lash & Brow Tint Manicure & Pedicure

Gel Polish Russian Volume

Individual Lash Extensions

SS Make up Studio www.ssmakeup.co.uk

1 Day Make up

Start with Touch www.startwithtouch.com

Oncology Massage

Sue Mitchell School of Beauty www.suemitchellschoolofbeauty.com

Natural Facelift

The Lash & Beauty Academy www.thelashandbeautyacademy.co.uk

Semi Permanent Lashes Lash Lift & Tint

Russian Volume Lashes

School of Lash www.schooloflash.com

Classic Lashes Henna Brow Brow Lamination

Russian Lashes

Sophie Walters Lash Extension Specialist & Training Academy www.swlashspecialistandtrainingacademy.co.uk

Classic Lashes Russian Volume

TNB Hair, Nails & Beauty www.tnbskillstraining.co.uk

Gel Polish Classic Lashes

Totally Gorgeous By Sarah www.facebook.com/TotallyGorgeousBySarah

Reiki I Reiki II Reiki III Master

Well Gel Beauty Boutique Training Academy www.facebook.com/Well-Gel-Beauty-Boutique-Training-Academy

Threading Lash & Brow Tint Brow Lamination with Wax

Enhance inc Waxing Henna Brow with Wax Gel Polish & Manicure

Listings up to date as of 1st April 2020.

SNAPSHOT!....................................................................................................................................................................................................................

CATCH UP ON ALL THE LATEST NEWS FROM THE FASTMOVING & DYNAMIC WORLDS OF BEAUTY AND HAIR

OSMO appoints IKON Brand Ambassador

Becky Sutherland has been appointed as OSMO’s newest Brand Ambassador. With over 20 years’ experience, Becky is founder and owner of Lush Hair Salon in Langley Park, Durham, with a passion for hair and colour.

Laex Tan founder features in Princes Trust ad Stacey Smith, founder of Laex Tan, is featuring in The Princes Trust’s ad campaign for 2020. Stacey was appointed Youth Ambassador for The Princes Trust in July 2019.

She is also acting as a spokesperson for the Trust at industry events, inspiring the next generation of entrepreneurs and business leaders. Stacey, from Birmingham, launched Laex Tan in 2016 with just £245 in her pocket and has since been franchised to 200 salons nationwide. The Laex Tan brand has since won several awards including most recently Gold in Suncare Self Tan Body category of the Beauty Bible Awards for its Self Tan Mousse, and Silver for their Gradual Tanning Moisturiser. Commenting on Laex Tan’s success, Stacey Smith says: “I started Laex Tan as a side-line to my job being a full-time mum and a carer to my father who had dementia. I’ve been lucky that I’ve been able to create a successful business doing something I love while still dedicating time to my children.”

Becky’s work rose to OSMO’s attention through social media and her passion for education. In her role as Brand Ambassador, Becky will focus on the brand’s permanent colour line OSMO IKON, and she will now be working with OSMO to push the boundaries of hair colouring and styling. Commenting on her appointment as OSMO Brand Ambassador, Becky Sutherland says: “I’m so excited to work with OSMO and be part of the team – not only is OSMO an excellent brand to use as a hairdresser, with amazing colours and products that you can play around with and be super creative, but to be recognised for my work and invited to be part of an incredible team of ambassadors is unreal, I still can’t believe it. It’s like a family, which I’m so happy to be part of.”

Inaugural ishga Conference held in Glasgow

Seaweed skincare brand, ishga, recently held its first spa partner and distributor event at the Kimpton Blythswood Hotel in Glasgow. The ishga Conference 2020 brought together the brand’s leading spa partners for a day of networking, new product launches and education. Spas attending included Coworth Park, Surrey; Seaham Hall, Durham; Kimpton Charlotte Square Hotel, Edinburgh; Kimpton Blythswood Hotel, Glasgow, Skibo Castle, Norton House, Fairmont St Andrews, and Fife Arms, Scotland. New distributors from Australia, Germany and the USA also attended. The event was hosted by ishga’s co-founders and directors, Malcolm Macrae and Leon Trayling, who previewed the brand’s new promotional video shot on location in the Hebrides, and gave an exclusive insight into NPD for 2020 which includes three new product launches: a cleansing balm, soap and new body spray. Additional speakers included Mark Smith, of Mark Smith Media, who presented an overview of the brand’s success in the consumer press, Fat Buzz who discussed the key highlights of the social media campaign, Spa Consultant Jacqueline Ross, who presented an engaging talk on retail, and Wilma McDaniel, Commercial Director of Cutitronics, who demonstrated high-tech skin analysis tools. Pictured left to right: ishga co-founders and directors Leon Trayling, Malcolm Macrae and Martin Macleod are pictured with ishga directors Hans Rissmann and Robert Vagnoni.

New blow dry styles encourage us to ‘be kinder’

Hair and beauty salon, Muse of London, have launched a brand new blow-dry menu, which focuses on wellness and mindfulness, in line with their approach to be ‘kinder’. The menu gives clients the option of different hair looks, including The Confident, The Independent, The Empowering and The Kindness with styles ranging from sleek, smooth and mega shine to tousled, effortless waves and dramatic curls with height and hold. The Flattering blow dry, pictured, delivers springy curls that look sophisticated and touchable. The campaign encourages clients to visit the salon for a truly pampering and relaxing experience, taking some time out for themselves, and leave the salon feeling the best version of themselves.

The Creative Beauty Group appoints Marbella Educator

Marie Harper has joined The Creative Beauty Group as Nail Educator for TCBG Marbella, in Spain. In her new role, Marie will lead nail education for the company’s Marbella department, as well as working a sales rep. This new education role signifies the continuing development of TCBG Marbella team. Commenting on her new role, Marie Harper says: “I am extremely honoured and very excited to be joining The Creative Beauty Group Marbella and I look forward to sharing with the customers in Marbella my passion for all things nails.” The Creative Beauty Group Marbella are also offering those living and working in the region a Business in a Box Marbella offer including three courses in LipNV No Need Filler, No Needle Fat Dissolve, and Dermaplaning.

Scottish salon group holds Annual Congress

Scottish salon group, Rainbow Room International, is celebrating its 40th anniversary this year and recently held their Annual Congress at the Airth Castle Hotel and Spa. During the Congress, team members from Rainbow Room International’s 12 hair and beauty salons gathered for a day of education and hair shows, followed by an evening awards ceremony. The event was hosted by Rainbow Room International’s owner and founder, Alan Stewart. Speakers included Alan Austin-Smith, who presented excerpts from The Fantastic Hairdresser, with the theme ‘Change’. Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional, showcased on-trend looks and talked about bringing catwalk trends, including bespoke colour, into the salon. Lesley was joined on stage by Rainbow Room International Artistic Directors and Schwarzkopf Professional UK Ambassadors, Dylan and Suzie, along with Rainbow Room International Artistic Team members who showcased colour and upturned bobs as seen at Fashion Week. In the evening, the RRI Congress Awards were presented. Salon Team of the Year Award went to Glasgow’s Great Western Road salon (pictured above), with Salon Directors John and Jo Parker joined on-stage by their entire salon team to collect the award from Rainbow Room International Directors, Alan and Linda Stewart. Commenting on the Rainbow Room International Annual Congress 2020, Alan and Linda Stewart said: “We’d like to thank each and every one of you for a successful year and your passion and dedication to Rainbow Room. Everyone is special and has the ability to constantly improve and develop and is why we have been a part of the hairdressing industry for 40 years. Here’s to another fantastic year for the Rainbow Room International brand.”

Haircuts4Homeless podcast highlights work

Charity, Haircuts4Homeless, have launched a podcast to further highlight its work and engage in conversation with those involved in the charity. The latest edition of “Hear Me, See Me” features Millie Kendall MBE, founder of the British Beauty Council (pictured). Millie has launched several beauty brands including Shu Uemura, Ruby & Millie with Ruby Hammer, and BeautyMART, with Anna-Marie Solowij. Set up by hairdresser Stewart Roberts in 2014, Haircuts4Homeless provides free of charge haircuts for homeless people across the UK. Commenting on the charity, Stewart Roberts says: “A haircut is a luxury a homeless person can rarely afford, nor is it high on their list of priorities. But feeling good about yourself is a basic right and Haircuts4Homeless can help give that to people.” The first episode of the “Hear Me, See Me” podcast featured Game of Thrones star Lena Headey, Global Ambassador for the charity, who talked about how she first came across the charity and why she wanted to get involved. She says: “Stewart started Haircuts4Homeless and has created something beautiful, changing lives, sharing touch and kindness, giving those who go unseen the chance to feel recognised.” Future episodes of Haircuts4Homeless’ “Hear Me, See Me” podcast will include more well-known names and many of the unsung heroes who work and volunteer with homeless people. Image courtesy: facebook.com/Haircuts4HomelessUK

Nouveau Beauty Group & HD Brows donate hygiene products to NHS

Karen Betts, founder of K.B Pro, HD Brows, Nouveau Lashes, and Nouveau Skin Therapy, has announced that the company are donating face masks, hand sanitiser, gloves and disinfectant wipes from their hygiene range to NHS hospitals, GP surgeries and care homes across the UK. Posting on her Facebook page, Karen wrote:

Olympia Beauty unveil ‘green beauty’ focus

Organisers of Olympia Beauty have revealed a brand new area to the trade exhibition showcasing natural and organic products, transparent labelling, non-toxic ingredients and sustainability in the industry. Green Beauty will have a dedicated demonstration stage, highlighting innovative products, ideas and teachings in small groups throughout the show. The Green Beauty launch follows the event’s recent focus on increased education, training and standards, with the Olympia Beauty team working closely with The British Beauty Council and other industry guides to shape the event. Olympia Beauty 2020 takes place on Sunday 4th and Monday 5th October at Olympia London.

“I’m visiting our warehouse to check out our stock levels in these uncertain times. I have decided to donate some face masks, hand sanitiser, gloves and disinfectant wipes – 100,000 items from our hygiene range to the NHS hospitals, GP surgeries and care homes throughout the UK. My Nouveau and HD Team will be packing these boxes and sending them out as soon as possible. “I want to share all my love with everyone, especially the people who are on the front line. We can all do our bit, even locally. Whatever we do, will make a difference. “Stay safe and sending love and support to you all x” Bravo to Karen and the Nouveau Beauty Group and HD Brows teams.

Llio offer calming live meditation sessions

Spiritual crystal healing oil brand, Llio, is hosting online live meditations to help us feel calm during this uncertain time. “During past plagues, influencers and wars, our spirituality and mystical practice of crystal healing may offer some comfort to people with anxiety at this time!” say the Llio team. “People are looking for calm and comfort, we should also be looking to plants to help us through this.”

Coronavirus leads to exhibition postponement

Professional Beauty London 2020 will now take place on 11th and 12th October at ExCeL London, alongside their flagship hair exhibition, Salon International.

Llio offer a range of crystal-infused oils and essential oils, known as Crystoils. For example, Magic Centre Crystoil contains deep rooted plant essential oils of Vetitiver and Vanilla which are calming. “They can bring you back to feel more grounded, centered and think more clearly when your head may be spinning from everything happening right now!” say the brand. Live meditations with guests are taking place on the Llio Instagram channel, @llio.love.

In a release to attendees, Professional Beauty London organiser, Mark Maloney, said that the health and well-being of the community was their upmost priority, commenting: “It is with regret that we announce the postponement of Professional Beauty London 2020. With rising cases of the Coronavirus throughout the UK and with the show being very much an international event, as organisers we have a duty of care to our visitors, exhibitors, employees and contracted staff.” In place of the physical event which was due to take place in March, the Professional Beauty team hosted a Virtual Beauty Week with a number of online seminars and talks.

Phorest issues salon closure checklist

To support beauty and hair salons during this period of enforced closure, Phorest Salon Software have compiled a Salon Checklist available to all business owners, offering advice on closing your salon properly and the things you can do whilst your salon is closed. The checklist can be accessed in the Phorest’s Coronavirus Communication Pack - which continues to be updated with new and relevant resources relevant to the UK, so it’s worth revisiting it regularly to keep abreast of the latest developments. The checklist has been designed with the salon owner in mind and with the aim to help salons where possible, and covers: • Immediate business administration • Closing up shop temporarily and properly • Making the most out of closing the salon All documents are free and available to Phorest and non-Phorest users alike at www.phorest.com/gb/coronavirus-best-practice

Q Hair and Beauty encourage us to Be Kind

Q Hair and Beauty salons recently held a day of kindness, raising funds for mental health charity, The Samaritans, at their salons in Chichester, Donnington and Midhurst in West Sussex. The event, driven by raising awareness of the Be Kind culture, saw cake sales and donations from clients at the salons. Commenting on their fundraising day, Q Hair & Beauty’s Managing Director, Dawn Lawrence Grant, says: “I personally feel very strongly about protecting our own team from the challenges of Facebook and Instagram. Social media isn’t going anywhere and we can’t stop it, in fact as a business we need it. But cyber bullying is sadly becoming a bi-product of the benefit the social media revolution has brought us.” She adds: “How can we protect our team and ourselves from it? I don’t have any of the answers except to say we are aware of it, we are not ignorant of it, we educate to prevent, we educate to provide support what we can’t educate is how to be kind. “Fortunately, although social media and our business thrive and depend on image-conscious guests, we also naturally breed kindness in our culture at Q. Kindness is rewarded, celebrated and encouraged amongst our team and we are proud to be doing our bit in raising money for The Samaritans.” Q Hair & Beauty’s Chichester salon team are pictured during their Be Kind fundraising day.

Lynton Lasers to aid UK ventilator shortage

British Laser and IPL manufacturer, Lynton Lasers, is offering skills, expertise and resources to build the ventilators the NHS needs during the current UK shortage. The goal from the government is to have around 20,000 additional machines manufactured as quickly as possible, and Lynton have offered to be involved in the assembly and testing of these devices. A ventilator is a computerised machine that is utilised to help a person breathe. Also called a respirator, they are designed to provide mechanical ventilation by moving oxygen into and out of the lungs in order to deliver breaths to a patient who is physically unable to breathe or our breathing insufficiently. Commenting, Dr Jonathon Exley from Lynton Lasers, says: “We are ready to help the NHS in any way we can and so we’ve offered our services to government’s initiative for UK manufacturers to assist in building much needed ventilators. With our team of highly skilled engineers, our certified medical quality system and Lynton’s UK manufacturing facility we want to contribute to the national effort!”

Batiste to donate £30,000 to LGBT Foundation

Dry shampoo brand, Batiste, has announced a partnership with the LGBT Foundation, pledging a donation of £30,000 from product sales to support the wide range of programmes the Foundation offers. The Foundation supports over 40,000 people from the lesbian, gay, bisexual and trans communities every year, running a number of schemes including Night Time and Event Safety, Health Care Quality Assurance, the Befriending Women’s Program and its Helpline which marks its 45th anniversary this year. Commenting on their partnership with Batiste, Debra Nixon from LGBT Foundation, says:

Totally UK name new Managing Director

Totally UK, distributor in the UK for Germaine de Capuccini, Universal Contour Wrap and the London Spa Company, have appointed Clare Dickens as Managing Director. Clare brings with her over 25 years’ experience in the professional spa and beauty industry, most recently as Head of Spa with Zelens, and previously as the Commercial Manager for Natura Bisse. Her career commenced in 1992 as Spa Manager for Nirvana Spa, one of Germaine de Capuccini’s top accounts in the UK.

“We are thrilled to be partnering with Batiste on the launch of their Love is Love Dry Shampoo. Together we will be celebrating the diversity of our communities around important dates in the LGBT calendar. Our partnership will ensure that we are able to deliver valuable services that save lives, also ensuring that our message of Equality Wins reaches a wider and more diverse audience. “Together, we will amplify the voices of LGBT people, celebrating diversity, and creating a safe, healthy and equal future for all LGBT people.”

In her new role, Clare will have full responsibility for the leadership and development of the Germaine de Capuccini brand in the UK. Commenting on her appointment, Clare Dickens says: “I am delighted to join this award winning brand, one of the few independently owned global brands operating in the professional sector. Germaine de Capuccini matches my passion for strong business values, high service levels and professionalism. I look forward to supporting the Totally UK team in developing existing partnerships and building on their success to increase the footprint of GDC in the UK market.” Carole Jones, CEO of Totally UK, adds: “Clare’s track record, spa experience and contacts in the professional spa and beauty industry are second to none and we are thrilled to have her on board with us. Attracting someone of Clare’s calibre into our business is a great endorsement of our strategy, ambition and of the results driven Germaine de Capuccini brand. She brings with her incredibly strong knowledge and experience which we know will be vital to meet the expansion plans we have for the brand.”

Maddie Regan opens new Nail Academy

The Nail Academy at 81 Rose Garden in Newcastle under Lyme, Staffordshire has been launched by Maddie Regan. The academy offers training in nail physiology and health, advanced gel and acrylic application, electric filing, nail art techniques and refresher opportunities for professionals, as well as promoting your nail business via social media. Maddie piloted her first course earlier this month. Commenting on the launch of her nail academy, Maddie Regan says: “There’s so much in the industry that is new. We teach techniques, obviously, such as E-filing, ombre and encapsulation, and delicate finishes including mermaid, cable knit and marbling. We also offer advice as to how to set up your Instagram post, take amazing photos and best promote your business.” Despite not being able to book exact dates at present, Maddie reports a great response to her academy launch, saying: “We already have a number of people expressing a firm interest. These courses will provide a great opportunity for people who are looking for a new career.”

Repêchage reveal online skincare education

Seaweed skincare experts, Repêchage®, are offering support to skin professionals with free online education, and has also launched the new Repêchage® Partner Program. Impressing the importance of therapists staying connected ® to their clients at the current time, Repêchage is offering two of their express professional treatment kits for retail sale, the Repêchage® Red-Out® Express Soothing Facial For Sensitive ® Skin and Biolight Express Brightening Facial. This will allow clients to experience a nourishing facial treatment from the comfort of their home whilst they are unable to visit a salon. In addition, the Repêchage Partner Program (www.partners.repechage.com) will enable clients to ® order their Repêchage skincare products online with skin professionals earning a commission for each successfulsale they refer. ®

To make the most of time they are unable to work in salon ® or on treatments, Repêchage skincare experts can also undertake online training at with the company providing sessions that include demonstrations, spa business tips, and advice on best practices to communicate and stay connected with clients.A full class schedule can be found online at http://edu.repechage.com, and professionals are encouraged to check back frequently for new training announcements.

Hair & Beauty Charity launches Relief Fund

The Hair & Beauty Charity has launched a Relief Fund to raise much needed donations during the Coronavirus crisis. With thousands of industry professionals unable to work and hair, beauty and barber salons now closed, there has been a tremendous increase in requests for help to the industry charity during this time. In order to support the unprecedented demand and with several of the charity’s fundraising activities and events being cancelled, a Relief Fund has been launched. The Hair & Beauty Charity is aiming to raise at least £20,000 to support those experiencing poverty and hardship. Samantha Grocutt, President of The Hair & Beauty Charity, explains: “We are in unprecedented times and the hair, beauty and barbering community is suffering tremendously. Although the government have now announced support for businesses and self-employed, there are still a big section of our industry who may not be able to get the government support, so will need to help from the industry charity.

Liz McKeon’s new Podcast offers 14 days’ business support

A pause in business doesn’t necessarily mean that you will never open your salon doors again. Use the time ahead to work on your business, so that when better times come you are prepared and can build your business for the future. With this in mind, beauty business expert, Liz McKeon, has created a new free-to-access podcast series - 14 Days to Work On Your Business Not Just In It - available via YouTube. With 14 brand new 15-minute episodes, there’s a daily fix of advice, guidance and expertise from Liz that’s easy to access and digest over the coming two weeks. Commenting on her new podcast series, Liz McKeon says: “Please join me and use this time to work on your business, not just in it. I do believe that true luck happens when preparation meets opportunity. And, this is your opportunity, so please take advantage of it.” Check out Liz’s 14 Days to Work On Your Business Not Just In It podcast at www.lizmckeon.com/pages/podcasts.

“We really need everyone to get behind this campaign and share the message and donate what they can – no matter how small, every £1 will make a difference to someone during this unique time we’re in. We’re in this together and I hope people can support the charity during this time.” To support The Hair & Beauty Charity’s Relief Fund, you can donate via the JustGiving page at www.justgiving.com/campaign/relieffund

Olivia Bowen supports #StandWithSalons

Olivia Bowen is backing the #StandWithSalons campaign by Eleventh Hour Beauty, showing support to salons forced to close and freelancers unable to work during the Covid-19 crisis. Eleventh Hour Beauty is a new online platform that helps hair and beauty businesses fill empty slots and consumers to find last-minute appointments. Launched by beauty therapist Abigail Fletcher with the support of the Prince’s Trust, Eleventh Hour Beauty has attracted television personality, entrepreneur and influencer Olivia Bowen as Brand Ambassador. Founder Abigail is encouraging salon owners and self-employed hairdressers, beauty therapists and nail technicians to sign up to the website ready for when they reopen and start working again, to help futureproof their business. Businesses can also list ‘catch-up’ appointments to keep in touch with clients during these difficult times. Consumers join for free. Commenting on the launch of Eleventh Hour Beauty and the #StandWithSalons campaign, founder Abigail Fletcher, says: “Profits and businesses have already taken a huge hit and the last thing we need is further damage from no shows once businesses are operating again. I’ve launched #StandWithSalons with Olivia to ensure that we keep promoting our industry to the public and they will be ready to come back when we are.”

Lynton Lasers become founder member of Aesthetic Entrepreneurs Alliance

Lynton Lasers have become a founding member of the Aesthetic Entrepreneurs Alliance Programme in collaboration with Aesthetic Entrepreneurs, a leading business coaching and professional development company. The Aesthetic Entrepreneurs Alliance is a network of suppliers who share the Aesthetic Entrepreneurs vision and values of progression, empowerment and principle for aesthetic practitioners. Commenting on joining the Aesthetic Entrepreneurs Alliance Programme, Hayley Jones, Sales & Marketing Director at Lynton Lasers, says: “We love the energy at Aesthetic Entrepreneurs and want all of customers to benefit from our combined support. We recognised that the Aesthetic Entrepreneurs were providing something very different to the UK Aesthetics market, by working with entrepreneurs as people, not just businesses we can help them realise their own potential.”

London salon opens after dark

Soho-based salon, Salon64, recently celebrated its second birthday by launching a new member’s club, Club64. Although forced to close at present, Club64 will open at 7pm every evening, turning the salon into an exclusive members’ club where clients can sip on bespoke cocktails by one of Club64’s mixologists.

Beauty Products: Whatâ&#x20AC;&#x2122;s New...................................................................................................................................................

Lash Perfect launch super-sized lash trays

Lash Perfect have released super-sized plus trays of their Russian Express lashes. The new trays give you 40 fans per line. The treatment enables lash technicians to create volume eyelash looks in 30 minutes using these pre-fanned, lightweight lashes. Lash Perfectâ&#x20AC;&#x2122;s Russian Express lashes are handmade from high quality, synthetic materials, and are available in two mixed trays, 3D and 6D C Curl. Lash Perfect: 0208 500 9028 /www.lashperfect.co.uk

Dermalogica reveal Invisible Physical Defense SPF30

Dermalogica have introduced their new Invisible Physical Defense SPF 30, an ultra-sheer, physical sunscreen that blends easily on all skin tones, helping to defend against UVA/UVB and blue light. This multi-tasking physical SPF has a weightless formulation that does not irritate even the most sensitive or blemish-prone skins. It has no white residue, common with traditional Zinc Oxide and Titanium Dioxide physical sunscreen formulations. It features ultra-sheer Zinc Oxide for protection against UVA/UVB and blue light rays, with no chemical sunscreens. Caring for skin, it includes Bioactive Mushroom Complex to soothe skin and reduce UVinduced redness and dryness, antioxidant Green Tea to help fight freeradical skin damage, and certified gluten-free and suitable for vegans. Dermalogica: weare.dermalogica.co.uk

Norvell unveil new look for Venetian Plus

Tan brand, Norvell Tanning, has revealed brand new packaging for its Venetian Plus range of airbrush solutions and at-home tanning products. The new packaging features a black background with purple and pink highlights, italic fonts and a simplified logo. The Venetian Plus range includes Norvell Venetian Dark Solution (1 litre) and Norvell Venetian One Hour Rapid (4.5 litres) for use professionally, along with Norvell Venetian Gradual Self Tanning Lotion & CC Cream and Norvell Venetian Self Tanning Mist For Faces for use at home. Norvell Tanning: 0208 498 7253 / www.norvelltanning.co.uk

RefectoCil launch Browista Toolkit & Palette

Salon System have launched the RefectoCil Browista Toolkit and Browista Palette, offering lash and brow technicians a four-in-one expert kit. The kit includes a spoolie with wide brush, a spoolie with small brush, and two application dishes. The RefectoCil spoolie is used for brushing through brows and lashes before, between or after application, whilst the wider brush is ideal for covering the lashes with tint and the smaller brush is for precise work on brows. Suitable for right and left handers, the new RefectoCil Browista Palette fits on the back of the hand, and features two sections for eyelash and eyebrow tint that can be mixed simultaneously. The integrated marking on the palette guarantees the ideal mixing ratio, and is also practical, easy to clean and chemical resistant. Salon System: www.salonsystem.com

..................................................................................................................................................Beauty Products: What’s New

Éminence reveal organic spring skin boosters

Hungarian brand, Éminence Organic Skincare, has revealed two new products ideal for the change from winter to spring skincare.

Harley unveil anti-irritation wax retail products

Harley Waxing have released two new retail products – an exfoliating scrub and ingrown hair solution – to tackle the pain of post-wax irritation and prevent ingrown hairs. New Harley Wax Ingrown Hair Solution reduces the build-up of dead skin cells that can block pores, leading to irritation and ingrown hairs. The solution is formulated with plant extracts, Arnica and Allantoin. Used straight after waxing and then every day by clients, the solution will soothe and treat skin, leaving it calm, refreshed and smooth, with a noticeable reduction in bumps and redness. Also new, Harley Waxing Pomegranate Fruit Scrub prepares skin before waxing. Gentle exfoliation gets skin ready for waxing and helps keep post-wax smoothness for longer. The oil-free formulation gently exfoliates and moisturises, leaving no oily residue that can interfere with waxing treatment and lead to blocked pores and ingrown hairs

Éminence Firm Skin Acai Masque features a formulation of Acai, Blueberry, Raspberry and Blackberry, high in phytonutrients and antioxidants. Botanical Hyaluronic acid from Marshmallow plant extract is deeply hydrating and smoothing, and plumps skin to minimise the appearance of fine lines and wrinkles, whilst Seabuckthorn Oil moisturises to protect skin cell membrane, and BioComplex boosts antioxidants, Coenzyme Q10, and Alpha Lipoic acid. The new mask plumps, hydrates and regenerates skin for a smoother, more youthful and refreshed appearance. Also new to the Éminence range, Cucumber Eye Gel is ideal for puffy eyes and tiredness. It features revitalising and toning Cucumber, rejuvenating wild Hops, Shea Butter to moisturise the skin, Bearberry to reduce the appearance of age spot, and Evening Primrose Oil to soften and soothe the appearance of skin around the eye area. After using Éminence Cucumber Eye Gel, collagen fibres in the skin around the eye area appear reinforced and strengthened, puffiness is reduced, and the appearance of fine lines, dark circles and redness is reduced. The Skinsmith: 01527 834 904 / www.theskinsmith.co.uk

Pomegranate Fruit Scrub should also be used two or three days post-wax, to condition the skin and minimise ingrown hairs. Both new products complement Harley Waxing’s range of professional hair removal products, and are ideal to retail to clients. Harley Waxing: 0845 612 1944 / www.harleywaxing.co.uk

BeautyLab reveal Amethyst roller treatment BeautyLab have launched a new Amethyst Crystal Facial Roller, designed to boost their anti-ageing skincare routine at home.

Handcrafted from natural Amethyst crystal, the dualended roller provides a calming effect on the skin, helps to revitalise the complexion, promotes circulation and reduces puffiness. BeautyLab say that gliding a crystal roller across the skin for five minutes can increase blood flow by up to 25%. Combined with the pressure, this circulation boost pushes away excess fluid, de-puffing the skin. Use BeautyLab’s Amethyst Crystal Facial Roller alone or with BeautyLab serums, moisturisers and masks. Gerrard International: www.beautylab.co.uk

Beauty Products: What’s New...................................................................................................................................................

Crystal Clear launch Skin Booster Shots

Crystal Clear have introduced a new Skin Booster Shot range of serums, designed to be used beneath clients’ usual moisturiser or make-up to give skin an active boost. Three booster shot serums are available, each with ingredients that retain skin’s moisture content, treat dry or acne prone skin, and reduce fine lines and wrinkles. Pollution Defence is formulated with scientifically proven actives and Vitamin C, creating an invisible barrier to block impurities and dirt from penetrating the skin. It also reduces under eye puffiness and wrinkles thanks to Crystal Clear’s Cityguard+. Redness Erase features high doses of stabilised Vitamin C, Endothelyol and Bisabolo to reduce skin redness, inflammation and rosacea caused by heat, cold, acne or excess skin flushing. Radiance Enhance promotes a youthful and illuminated glow, whilst also brightening skin. It’s formulated with maximum strength Vitamins B3 and C, Aloe Vera, Panthenol and Hyaluronic acid. Crystal Clear: www.crystalclear.co.uk

Institut Esthederm launches high protection against UV & HEV

Institut Esthederm is introducing Photo Reverse Tinted High Protection Cream to their sun care range. The cream provides hyperpigmented skin with protection from UV rays, blue or High Energy Visible light (HEV) and photo-ageing while also giving a naturallooking tint to the complexion. Skin will appear brighter and more even, as well as being protected from further pigmentation spots appearing. The cream is formulated with Global Cellular Protection technology which helps prevent cellular damage and gradually brightens the skin. Institut Esthederm’s Photo Reverse Tinted High Protection Cream launches in April. Institut Esthederm: www.esthederm.com

Ease daily stress with Olverum’s bath & body oils In these challenging times, we all need a way to relieve stress and get a good night’s sleep. Olverum features an aromatic blend of 10 essential oils which also help to ease aching or sore muscles, available in a Bath Oil and two Body Oils. Olverum has a unisex scent, with a formulation that has been unchanged for 83 years. Key ingredients include pure cold-pressed essential oils of Siberian Fir Needle, Lavandin, Eucalyptus, Lemon, Rosemary, Exotic Verbena, True Lavender, Lime, Juniper and Geranium, all of which are relaxing and uplifting for the body and mind. The formulation also makes a great pick-me-up when recovering from a cold or blocked nose. Just add a capful of Olverum Bath Oil whilst running your bath, spritz the skin with Olverum Dry Body Oil or massage Olverum Body Oil into the skin; then breath in and relax. Travel sizes are also available. Olverum: www.olverum.com

Repêchage introduce Hydra Dew Pure Oil

Repêchage® have launched Hydra Dew Pure™ Oil for use during professional facial massage treatments.

The new oil is formulated for dry, inflamed skin addressing environmental aggressors such as pollution, UV light and weather conditions along as well as skin compromised by overly aggressive treatments such as chemical peels and microdermabrasion. ® The oil combines Repêchage ’s exclusive pure Laminaria Digitata seaweed extract with natural oils such as Mastic Oil, organic Cannabis Sativa Seed Oil and Camellia Japonica Seed Oil, known for its moisturising properties.

Repêchage ’s Hydra Dew Pure™ Oil is available for professional use only. ®

Repêchage: 0800 731 7546 / www.beautyfromthesea.co.uk

Beauty: Eyelash Enhancements................................................................................................................................................

â&#x20AC;&#x153;Lashes have never been so popular and lash services are in high demand, there has never been so much choice.â&#x20AC;?

Image courtesy of Lash Perfect

lashes! ............................................................................................................................................... Beauty: Eyelash Enhancements

Eye love

yelash treatments are constantly evolving, from traditional strip lashes through to individual lashes and clusters, and semi-permanent lifting techniques.

“Historically, lower lashes were done with the client’s eyes open, with an odour free adhesive, meaning no discomfort was experienced by the client, however this technique, lying still for 30 minutes with your eyes open wasn’t very easy for some clients, also these lower lashes would usually only last between five to seven days.

No longer are lash treatments considered a luxury for a special occasion, lash lifting and enhancements are now a standard treatment for many clients who would not consider going without an infill, and a “I have recently been experimenting with other ways, using an undereye gel patch placed under the lower lashes instead of on top as is good revenue generator for salons, spas and mobile therapists. usually used for lash extensions, this reveals the lower lashes and Lisa Stone, Lash Expert and Salon System Educator, says: enables the clients to have their eyes closed for more comfort. This also means that a faster adhesive can be used such as Ultimate 2, “Lashes have never been so popular and lash services are in high this means that the lashes will last as long as top lash extensions, demand, there has never been so much choice. The industry is filled sometimes up to two weeks! with lash choices to suit a client’s individual taste and style.” “[For 2020] trends will still be soft and full of the trend on cutting and layering,” says Ruth Atkins, Lash Expert and Salon System Educator. “Lash lift will continue with its popular revival and with time poor clients, the need for speed is more evident than ever.”

Strip lashes Strip lashes offer a great, temporary option, especially for special occasions or nights out. Today’s strip lashes are versatile and reusable, with adhesives, or even magnets, that are enduring whilst being kind to the skin. Strip lashes offer a great retail opportunity for salons and mobile therapists. Consider offering an application service when clients buy the lash sets from you as an enticement.

Individual & cluster lashes For a more permanent look, eyelash enhancements featuring individual and cluster or fan lashes are ever-growing in popularity. There are so many looks that can be achieved, from the new natural-looking British Lash from Lash Perfect, through to the popular voluminous and dramatic Russian lash look. “For a little longer wear, cluster lashes have always been a very popular choice and a great salon treatment, and we have seen a change in the traditional fan,” says Lisa. Applying individual or cluster lashes onto natural lashes can be a lengthy process, so it’s important you make the experience as pleasant as possible for clients, in which case it can be very relaxing.

“Naturally it’s nearly impossible to isolate a lower lash, so these are applied in ‘Express style’ but the results of this technique have proved excellent!”

Lash lifting For clients who like a totally natural-looking result without the application of strip or individual enhancements, lash lifting is a great option. This is a treatment which has evolved over the years, and is more advanced than traditional eyelash perming. Lash lifting curls and lifts individual eyelashes from the root to not only make each lash look longer but also opens up the eye for a more youthful appearance; lash perming is still a popular treatment, delivering a curl to the lashes. “Lash enhancement treatments, such as lash extensions or lash lifting continue to grow in popularity and are excellent for people who want styled, great looking lashes without the need for wearing lots of mascara and eye make-up. We see that clients today are choosing to wear less make-up, while enhancing their lashes with these natural looking lifting treatments,” says Natalie Piper. She continues: [Treatments such as] LPL Lash Lift can really enhance the facial features as the lift and curl draws attention directly to the eyes making them ‘pop’. This simple technique focuses attention directly the eyes and some clients have started to opt for this instead of having ‘tweakments’ like Botox around the eyes. This shift in focus is a surefire way to give the eyes an instant radiance.”

Whilst the treatment can be time-consuming, undergoing professional The prominent looks for 2020 training in the lash system you are offering will ensure you use the Lisa Stone, Lash Expert and Salon System Educator, says: products correctly, especially adhesives, and the more treatments you carry out, the faster and more proficient you will get. “Lash extensions have come on so much and with an extensive range of curls and thicknesses to create natural to intense volume looks, During consultation prior to carrying out the treatment, be lash extensions are now soft and fluffy with mink style effects. sure to discuss the final look that your client hopes to achieve. Consider practicalities, such as whether they wear glasses which “All the above lashes are great for creating the latest lash trends, can influence how long the lashes should be. which is great news as lashes are going to be big and bold in 2020 with the heavy mascara look being a big trend. And the catwalks have created the “twiggy” look, which will be a prominent look for 2020.” Lower lashes A relatively new addition to the lash extension menu, Lower Lash Extensions are a great addition to any lash service, they offer a wideeyed effect and can be as natural or dramatic as desired, says Natalie Piper, International Training Manager at Lash Perfect who explains:

Beauty: Eyelash Enhancements................................................................................................................................................

New eyelash lift brand LASHUS has introduced a ‘Business In a Box’, featuring all products required to carry out LASHUS lash lifting treatments.

Naturalash LashLux Mink Lashes 004 are designed to create a feathery, fluffy effect, and are an ideal salon retail opportunity.

The LASHUS Love US Kit is ideal for therapists already trained in lash lifting, with training also available for those new to the brand or complete lash lifting beginners.

This premium range of strip lashes are luxurious and super-soft mink style. Lightweight, they are flexible and easy to apply.

LASHUS have also recently launched individual lash enhancement treatments. Lashes are available in variety of sizes and curls including Classic, Hybrid and Volume, are triple heat treated and made from high quality material.

Salon System: www.salonsystem.com

Sweet Squared: 0333 000 7000 / www.sweetsquared.com Magnetise Magnetic Lashes stay in place across the whole eyelid line; simply sandwich natural lashes between the top and bottom pair to connect the tiny magnets without the need for glue. There are six different sets available: Meghan, Bella, Gigi, Rosie, Mia, Pippa, Natalia and Ellie, each delivering a different look. The lashes are ideal for make-up artists to apply, as well as for salons to retail. The brand also offers Magnetise Magnetic Eyeliner and Remover for easy Magnetic Lash application and removal. Lash Perfect: 0208 500 9028 / www.lashperfect.co.uk

Lash eXtend offers a range of individual Classic and Russian eyelash extensions. Each individual extension is manufactured to look like soft, natural, human lash hair, and a wide variety of different sizes and curls are offered to help technicians create any look a client may request. Coloured individual lashes, including purple, pink, yellow, green and blue, are also available as well as crystal encrusted and ombré. Georgie Smedley Group: 0800 014 8313 / www.nailharmonyuk.co.uk

ENVIE Lashes 3D luxury strip eyelashes offer comfort alongside dramatic style. The range features 12 different sets of styles across its 3D Mink, 3D Faux Mink and Premium Silk collections. To achieve maximum comfort for wearers, the brand pays special attention to the style of bands used for each lash style. Lightweight bands have the durability to provide extra security when it comes to applying fuller stick-on lashes, and have been developed by ENVIE’s production team following customer feedback to provide a more comfortable material for wearers. ENVIE Lashes: www.envie-lashes.com

............................................................................................................................................... Beauty: Eyelash Enhancements

Lash eXtend Lash Lifting curls the natural eyelash without using extensions or mascara. Lash Lifting by Lash eXtend is different from the standard ‘Lash Lift Perm’ as with this technique no rolls are used or required. When carried out by a trained lash technician, the treatment does not cause any damage to natural eyelashes, as silicone pads and approved liquids are used. Results can last from six to nine weeks, with no aftercare required. Georgie Smedley Group: 0800 014 8313 / www.nailharmonyuk.co.uk

Salon System Flare Black Medium Individual Lashes can be used to create length at the outer corners and toward the centre of the eye. These cluster lashes are semi-permanent, add volume, thicken and lengthen lashes. Manufactured from synthetic hair, they are medium length and when applied, last for seven to ten days. Salon System: www.salonsystem.com

RefectoCil Eyelash Lift Kit delivers longer, fuller and nourished lashes in just thirteen minutes. The treatment includes a super quick application time of eight minutes for the lash perm and five minutes for the neturaliser. The kit has been created using a unique lash perm formula with Collagen to help moisturise lashes and Cysteine to help protect and strengthen. The lashes will appear longer and thicker, with the effect lasting for up to six weeks. Within the kit there is 36 applications, with the lifting pads especially designed for RefectoCil in three sizes giving a fit on the eyelid and a great base for applying the lash tint directly on the pads. Salon System: www.salonsystem.com

Lash Perfect Lift (LPL) lifts natural lashes giving the appearance of longer, thicker lashes that can last up to six to eight weeks. Using two creams, one that gently breaks down the bonds in hair and one that rebuilds this structure, lashes are lifted from the base of the lash line, opening the eye and creating a flattering look. Thanks to uniquely shaped curling wands, LPL is a bespoke service with results adapted to suit clients’ individual look. Lash tint can be built into the treatment, which in total takes from 45 to 60 minutes. Lash Perfect: 0208 500 9028 / www.lashperfect.co.uk

Beauty: Eyelash Enhancements................................................................................................................................................

Lash Perfect Black Mascara with Lash Enhancing Serum combines a high-quality mascara with an enhancing peptide, which gives up to a 35% increase in lash density within six weeks, giving lashes the appearance of increased length and thickness. Easy to apply and remove, it is suitable to apply to natural lashes as well as eyelash extensions, and delivers as true black smudgeproof finish. To remove, use Lash Perfect Lift Off Foaming Cleanser with the Cleansing Brush or Cleansing Cloth, or Cleansing Wipes. Lash Perfect: 0208 500 9028 / www.lashperfect.co.uk

® ® Hive have launched Espresso Dark Brown to their range of Hive Lash Tints, a selection of colours that can be blended to create bespoke lash colourings.

This new colour provides an intense, rich tint and superb definition to lashes. Used alongside Urban Grey, the tint can be lightened, or blend with No.1 Impact Black to create an even darker tint shade. Hive’s range of Tints feature Cortex Colour Technology to quickly penetrate deep into the cortex of each individual hair to provide an intense, vibrant colour and luscious, voluminous appearance lasting up to six weeks. ® Hive : www.hiveofbeauty.co.uk

Lash Perfect British is a collection of eyelash enhancements to meet the demand for natural-looking, elegant everyday lashes. Creating a low-maintenance look, Lash Perfect British complements fairer skin tones and creates a more delicate look than glamourous, voluminous Russian lash styles. In addition, clients can go longer between infills. The British look is created with eyelash extensions in 0.05 and 0.15 in an assortment of lengths, in black or dark brown options. Designed with a natural C curl in a pre-styled pack, lashes are applied with a new Lash Perfect clear adhesive, Ultimate II Clear. As well as the salon treatment, Lash Perfect have also introduced Lash Perfect ‘British In a Strip!' strip lashes. Available in Black and Brown, British In a Strip offers 10 different strip lash styles to choose from, which can be moulded to the shape of the eye seamlessly thanks to their flexible band to create a 3D eyelash extension effect. Lash Perfect: 0208 500 9028 / www.lashperfect.co.uk

............................................................................................................................................... Beauty: Eyelash Enhancements Dollbaby London offer a natural or dramatic vegan lash option, without any damage to natural eyelashes. The range includes a wide variety of options, from natural-looking ‘Paris’, ‘Marbella’ which mimics the look of eyelash extensions, to the full and fluffy ‘Seductress’ style. The Dollbaby range also includes the Magnetic Eyeliner and Lashes Kit (No-Glue Fuss-Free), designed for beginners and those who struggle with eyelash application, and the Dollbaby Duo Pen, a two-in-one luxe eyeliner and lash adhesive compatible with any type of non-magnetic lashes. Dollbaby London: www.dollbabylondon.uk

Honey Bunny Lashes is a fully vegan and cruelty free luxury British lash brand. These long-lasting 3D faux Mink strip lashes, ideal for salons to retail and for MUAs to use on bridal and occasion looks, can be reused up to 25 times, and come with non-animal tested glue. Styles range from natural everyday lashes to luxury, glamorous and dramatic styles. Honey Bunny Lashes: www.honeybunnylashes.com

Yumi Lashes professional Lash Lift treatment has been developed using a formulation of Aloe Vera, Keratin, Pro Vitamin B5 and UV filters to maintain natural lash health during and after treatment. The Lash Lift treatment takes 45 minutes, with results lasting from 10 to 14 weeks with clients’ natural lash cycles. Vegan and cruelty-free, the Yumi Lash Lift, Brow Lamination, and combined Lash Lift & Brow Lamination treatments are now available in London’s Urban Retreat salon. Image: @yumilashes.baku Yumi Lashes: 0844 854 7867 / www.yumilashes.co.uk

Beautytrade have launched a new complete Professional Lash Lifting Kit designed to perform up to 20 or more treatments. The 45-minute treatment lifts and fans out eyelashes, promoting the appearance of longer lashes and creating a wider, more youthful looking eye area. Effects last up to eight weeks. The kit includes Lash Lifting Glue, Lash Lift Perming and Setting Lotion Duo, Nourishing Keratin Essence, a Lash Lifting Tool, Lash Lifting Shields/Rods and a Brush Lash Tool. Individual products to replenish the kit are also available. Beautytrade Ltd: 01527 836 387 / www.beautytrade.co.uk

Beauty: Vegan Skincare..........................................................................................................................................................

â&#x20AC;&#x153;Awareness for the benefits of using natural and organic skin care is at an all-time highâ&#x20AC;?

.......................................................................................................................................................... Beauty: Vegan Skincare

he V Sign An increase in veganism and our desire to live more ethically drives the vegan skincare sector.

Earlier this year, an employment tribunal in the UK ruled ethical veganism is a philosophical belief, further emphasising the importance of the vegan lifestyle amongst many in our society.

Meeting consumer demand

There are many reasons why someone may choose to commit to veganism. In many cases it’s due to an ethical belief in protecting the lives and welfare of animals, for some it’s protecting the environment against aggressive farming, whilst for some veganism offers a healthier way of life. The choice to become vegan is often for a combination of reasons. Plus, you don’t have to be a vegan to aim to cut down on the amount of animal-derived foods and products in your life. So, the increase in availability of vegan-friendly products, and the ability to avoid any animal-derivatives in all aspects of life, is a welcome development for many.

“Shoppers are now more emotionally invested in products that are cruelty-free than ever before and are willing to spend more time shopping around for products that align with their core values and ideals. This has so far proved to have real-time commercial impacts on brands and is shaping the landscape of products available on the market. To compete in today’s personal care retail markets, brands need to integrate vegan thinking into product design and formulation from the outset and blend it with a wider sustainability strategy to truly succeed.”

“In the last five years, nothing has demonstrated the shifting power dynamic between consumer culture and brands like the meteoric rise of veganism,” says Sarah Bradley, CEO of Kerfoot Group, manufacturer and supplier of natural, organic and vegan oils for the personal care sector. “What was once considered a niche lifestyle choice has risen to prominence and recent research from the Vegan Society indicates a 350% increase in people identifying as vegan in the last decade. “Much broader than a simple diet, veganism is an allencompassing lifestyle and includes the choice – and use – of products used day to day, such as clothing, personal care products and even toothbrushes.” Wendy Stirling, Founder of vegan skincare brand, Botanicals, agrees: “Awareness for the benefits of using natural and organic skin care is at an all-time high, as is the growth in veganism. There are increasing concerns over what chemicals we’re placing on our skin, when using conventional skin care brands, and how this could be detrimental to our health and beauty. More and more people are therefore opting for natural and organic skin care solutions, but also choosing vegan-friendly products that are kind to animals too.” Wendy continues: “This is particularly prevalent in the younger generation. Growing numbers of millennials are adopting vegan lifestyles and sharing on social media. Being a vegan is no longer considered wacky and weird; it’s now trendy, especially since many A-list celebrities advocate the benefits of living a healthy vegan lifestyle. Increased availability of vegan options, online and on the high street, also helps. Also is the fact that you don’t have to be a vegan to enjoy the benefits of vegan-friendly products.”

With this increased awareness and acceptance of vegan lifestyles, how is this driving demand for skincare products? Sarah Bradley comments:

Sarah continues: “Through supplying natural oils to the personal care and beauty market, we (Kerfoot Group) have seen first-hand how valuable authentic vegan oils can be, particularly in face and skin care formulations. Oils are replacing the synthetic components that are turning today’s consumer off. Naturally derived ingredients with vegan credentials, such as Argan Oil in moisturising formulations, or versatile Olive Oils in haircare and beauty products, are showing that vegan products don’t need to sacrifice performance or shelf appeal.”

Avoiding false vegan-friendly claims With an increasing awareness of ‘greenwashing’, where companies give the false impression of the eco-friendly credentials of their brands, make unsubstantiated claims or provide misleading information, consumers are more aware than ever of choosing products with true credentials that meet their lifestyle choices. “What has become extremely apparent in the sphere of vegan products is that consumers are looking for authenticity and provenance in vegan skincare,” says Sarah Bradley. “It’s not enough to simply drop a new label onto the packaging; the traceability and thorough ethical credentials must be available to back it up. “This begins with transparent sourcing, which ensures shoppers are not being misled or mis-sold products as vegan, when they can’t verify this and, in many cases, may not be vegan altogether.” It’s also worth bearing in mind that just because a product is classed or certified as Vegan, it doesn’t necessary mean it is environmentally-friendly, has natural or botanical ingredients, or is free of synthetic chemicals. Wendy Stirling explains:

Beauty: Vegan Skincare........................................................................................................................................................... “Professionals should be aware that not all vegan products are natural, using only botanical ingredients. The description of a vegan-friendly product is one that does not contain any animal extracts or animal byproducts – both in the ingredients list and in the manufacturing process. Additionally, the product and its ingredients have never been tested on animals. Crucially, the ‘vegan’ label can also be used on products that include synthetic ingredients. Therefore, opting for vegan products that are also natural and certified organic is better for animals, the environment and our beauty and health.” Everyone has different reasons for making their choice, and the vegan credentials of a product may be more important to a user than the sourcing of its ingredients, so it’s something worth bearing in mind. Some products will carry a certification mark of an official vegan association, such as The Vegan Society, PETA, Vegan Action, V-Label, or logo of another recognised vegan-friendly association. However, some products may not. This doesn’t necessarily mean that these products are not suitable for use by vegans, just that you will have a greater responsibility to check a product’s ingredients and testing procedures are in line with vegan ethics if you intend to promote using vegan skincare in your salon. Check out this selection of products with vegan credentials to add to your professional skincare treatments….

Skyn Iceland’s range of skincare is 100% vegan and has been created specifically for treating damaged skin caused by stress. According to Skyn Iceland, scientific studies have shown that stress can compromise the skin’s ability to function properly, heal wounds and fight disease. Products in the brand’s range are created using Iceland’s mineral rich waters, antioxidant berries, soothing algaes and mosses, and immune boosting Angelica Archangelica. Formulations are also free of Parabens, Petroleum, Mineral oil and sulphates. Hero product in the range is Skyn Iceland Nordic Skin Peel, exfoliating pads that tone and clear pores, renew the skin’s surface and reveal younger-looking skin. Skyn Iceland: www.skyniceland.com

.......................................................................................................................................................... Beauty: Vegan Skincare Salon System’s Beauty Boost Hydration + Lip Mask and Hydration + Eye Mask are suitable for use by vegans, and provide hydration and radiance to the lip and eye areas for skin a quick fix. The masks are easily applied during in-salon express treatments like eyebrow tidies or lash application, and also work well as an at home pick-me-up treatment – so great to retail. Each mask is made from natural Plant Cellulose to adhere closely to the contours of the face, like a second skin, to allow for optimum absorption of the active ingredients. Key ingredients include Collagen, Retinol and hydrating Hyaluronic acid. Salon System: www.salonsystem.com

Evolve Organic Beauty products are handmade in small batches in Hertfordshire, ensuring the freshness of antioxidants in natural oils, butters and extracts. All products in the range are vegan, cruelty free and eco-friendly. The comprehensive range includes skincare, body care and hair care, as well as targeted products for ageing, blemished, sensitive, dull, dehydrated and pigmented skins. Evolve Organic Beauty Hyaluronic Serum features 200mg of Hyaluronic acid per bottle, proven to hydrate skin from within, plumping fine lines and wrinkles. The serum is also formulated with Pomegranate extract to regulate cell turnover and strengthen the cell membrane, limiting water loss and free radical damage. Evolve Organic Beauty: 0333 987 5153 / www.evolvebeauty.co.uk

Strictly Professional’s range of skincare features collections for a variety of skin concerns, with products formulated with natural active ingredients. The ranges include Normal/Dry with Blue Lotus Flower, Cotton and White Tea; Dry/Plus+ with Purple Orchid, Starflower and White Tea; Combination with Purple Ginseng, Porcelain Flower and White Tea; and Sensitive with Mallow Flower, Aloe and White Tea. As well as professional sizes, Strictly Professional skincare comes in Facial Care Kits for salons to retail. Salon Services: www.salon-services.com

Beauty: Vegan Skincare........................................................................................................................................................... CBVIT Active Hemp™ CBD Face Cream is 100% certified THC-free and vegan, deeply hydrating to bring instant softness and nourishment to the skin. It is formulated with 50 mg organic Hemp Oil, along with active ingredients and moisturising properties to restore balance and maintain a healthy glow. In addition, CBVIT Active Hemp™ CBD Ointment is a light and fresh ointment that is calming and soothing on sensitive skins, problem areas, irritated or cracked skin and scars. Again, it is formulated with natural Hemp plant extract. CBVIT: 0203 17 92 121 / www.cbvit.com

EverlineSpa Perfect Skincare Marine line features 19 products suitable for vegans. These include the Anti-ageing line, Sensitive line, Purifying line and the Bright Refine Pro line of acid peels. EverlineSpa offers a complete wellness programme, with professional salon treatments along with home care products for the face and body. The brand’s philosophy is to ‘reconcile balance and inner serenity with the care and beauty of the body’. Products feature natural ingredients formulated in advanced research laboratories. Beautytrade Ltd: 01527 836 387 / www.beautytrade.co.uk

ishga offers a range of skincare produced using fresh, handharvested seaweed from the Scottish Hebrides. Extracts are produced using an environmentally friendly and sustainable low temperature extraction process and the powders are produced by gently drying and milling the seaweed. Products are not tested on animals. Hero product ishga Anti-oxidant Marine Face Cream contains a powerful blend of organic Shea Butter, Apricot Kernel Oil, Cucumber extracts, Macadamia Nut Oil, Thistle Oil, Vitamin E and Aloe Vera, enriched with Hebridean Seaweed and Hebridean natural spring water. Skin is softened, repaired and moisturised, with a protective barrier to rejuvenate and protect skin from environmental damage. ishga: 01851 703 278 / www.ishga.com

Zoetic is complementing its existing line of vegan and organicallyfarmed CBD flavoured oils with a new range of five skincare products to help target concerns such as acne and psoriasis, and reduce fine lines and wrinkles. The Zoetic skincare collection includes hydrating CBD Facial Drops with Vitamin C and Jojoba oil for radiance; CBD Lip Balm enriched with Shea Butter, Cocoa Butter, Mango Butter and Cannabidiol from Hemp extract; Eucalyptus and Lavender CBD Massage and Body Oil with essential oils of Bergamot, Thyme, Lavender, Eucalyptus, Neroli and Vitamin E; Jasmine and Lavender CBD Night Cream with Vitamin C and Hyaluronic acid to aid skin’s natural regeneration process; and Lemongrass and Ylang Ylang CBD Hand Cream enriched with Vitamin E and Macadamia Oil to hydrate and protect hands against the elements. Zoetic: https://zoetic.uk.com

.......................................................................................................................................................... Beauty: Vegan Skincare

British brand, Angela Langford, creates organic, vegan, cruelty free, mood-boosting skincare products by hand in Pembrokeshire. Developed by Angela herself, a former MasterChef finalist, the range harnesses natural ingredients found the larder. Suitable for even the most temperamental of complexions, Angela Langford Skincare offers a tailor-made solution to each unique skincare concern. Hero product Bloom & Glow is a radiance restoring face oil formulated from Chia seed and Sea Buckthorn to deliver high levels of essential fatty acids, vitamins and antioxidants, improving skinâ&#x20AC;&#x2122;s elasticity, calming inflammation and restoring radiance. Angela Langford Skincare: 01348 811 711 / www.angelalangford.com

SkintruthÂŽ professional beauty range features naturally derived and scientifically advanced ingredients for its collection of skincare and professional treatments. Products are free of parabens, sulphates and mineral oil, and formulated with essential oils. Hero product Skintruth Soothing Moisturiser, a light and gentle moisturiser, is enriched with Chamomile to sooth, and antiseptic Lavender to calm. Salon Services: www.salon-services.com

Skin Sapiens is a sustainable skincare brand that is certified natural and 100% vegan, with an ethos of minimalism. All ingredients are COSMOS approved from sustainable sources, with skincare products carefully formulated from fewer ingredients. Facial products in the Skin Sapiens range include Face Cream, Facial Cleansing Gel, Lip Balm. Skin Sapiens: www.skinsapiens.com

Lovegrove Essentials Professional range of vegan, crueltyfree and eco-friendly skin and body products are developed for salons, spas and therapists who want to use high-end, natural products with an ethical ethos. The COSMOS/Soil Association licensed brand is formulated with ingredients that have full traceability, and are fairly traded, ethically sourced and organic (where applicable). Formulations feature the therapeutic quantities of essential oils with freshly prepared herbal extracts. Professional treatments include a relaxing and rejuvenating treatment for face, body and mind using an enzyme peel and unique body positioning. Facial treatments deeply cleanse and detoxify the skin, enhance circulation, soften muscles and relieve tension. Lovegrove Essentials: 01460 30901 / www.lovegroveessentials.com/professional

Beauty: Vegan Skincare...........................................................................................................................................................

Botanicals’ range of face, body, hand and foot care products has been developed for use in-salon and for retailing. Artisan formulations use high quality certified organic ingredients, and are developed using strict performance and ethical standards. The entire range is certified organic, vegan-friendly, cruelty-free, not tested on animals and is free of Palm oil. Its vegan credentials are highlighted with Suitable For Vegans’ V logo and ‘Not Tested On Animals’ Bunny logo on the back of each product. Botanicals Ltd: 01664 464 472 / www.botanicals.co.uk

natura’s range of sheet masks and under eye masks are certified by the Vegan Society and PETA, as well as being biodegradable and coming in recyclable packaging. Each mask is packed with superfood ingredients, vitamins and AHAs, impregnated into biodegradable bamboo sheets. The natura range includes the Pumpkin Sheet Mask to brighten and hydrate, the Rose Sheet Mask to cleanse skin of irritation, and the Multi-Grain Infused Sheet Mask with Rice, Buckwheat and Rye to plump and firm skin. BeautyPro: www.beautypro.com

Several products in Sienna X’s Skincare Collection are suitable for vegans. The range has been developed from extensive proven testing, market research and a vision of therapists and clients needing a transparent skincare offering. Vegan-friendly products in the range include The Cleansing Lotion, The Toning Solution, The Clay Mask, The Facial Polish, and The Day Cream. In addition, Sienna X’s The Chemical Peel is formulated with 10% Glycolic acid and 5% Fruit acids. The peel has an anti-irritation formula, and smooths, brightens and renews the skin. Salon Services: www.salon-services.com

Sanatio Naturalis has introduced a new vegan COSMOS Certified Organic Precious Oil Treatment and Miracle Jojoba Radiance Essence. The Precious Oil Treatment is a revitalising oilserum designed to deliver immediate nourishment to all skin types. The oil is infused with 100% pure botanical oils of Prickly Pear, Safflower, Camellia Seed, Rosehip, Argan, Sunflower, Jojoba and Cacay Oil, nutrients like Edelweiss and RedFlowered Silk cotton, and antioxidants. In addition, new Sanatio Naturalis Miracle Jojoba Radiance Essence for the face, body and hair features natural, organic, sustainably-sourced, cold pressed Jojoba Oil. Hydrating and nourishing, the essence can be used to restore skin hydration, remove make-up and nourish the hair. Sanatio Naturalis: 0800 566 8060 / www.sanationaturalis.com

................................................................................................................................................................. Nails : Step by Step

Delicate floral

g n i l b r ma Looking to keep yourself occupied over the next few weeks? Why not spend your spare time perfecting your nail art. With Spring is around the corner, Salon System nail expert KarenLouise has created a floral marble step by step using Gellux. Go on, have a go. Step 1 First start by prepping the nails by pushing back the cuticle, filing to shape and gently buff the nail. Remove any excess dust and wipe with Gellux Prep + Wipe. Then, using the Gellux Fast Bond, apply to the nails and let dry. Finally, for the nail preparation apply the Gellux Easy Off Base Coat, and cure. Step 2 Then apply a thin coat of the Gellux She Sells Seychelles to the index finger and then apply the Gellux Stormy to the remaining nails and cure. Repeat this for the second coat but making sure to cap the edges. Step 3 Using a thin detailing brush and Gellux Purely White, paint the flower and the stem design on both the index and middle finger and then cure. Step 4 Now go over the stem and leaves on your design with Gellux Dress to Impress and flash cure. When colouring the stork and leaves, itâ&#x20AC;&#x2122;s ok to leave some Gellux Purely White showing to add further depth and add an arty effect to your design. Step 5 Then using Gellux She Sells Seychelles to create your flowers on the middle fingers and Gellux Stormy to colour your flowers on the index finger and now cure. Step 6 Now to the pinkie, ring and thumb nail, using a small flat nail art brush over the top of the nail (wiping off excess) using Gellux Dress To Impress and Gellux She Sells Seychelles and just let them blend in then cure. Step 7 Apply the Gellux Mirror Glaze Topcoat to the nails making sure to cap the edges and cure. Finish by wiping the nails over with Gellux Prep + Wipe and finish with the Gellux Cuticle & Nail Oil.

Naill News..............................................................................................................................................................................

Individual pedi products for economy & hygiene

Love performing pedicures but fed up of wasting product? Voesh Individual Spa Pedicure Collection features individually packaged products with just the right amounts for a single pedicure, preventing unnecessary waste. The four-step treatment of Sea Salt Soak, Sugar Scrub, Mud Masque and Massage Cream, is available in nine sensations for clients to choose from, depending on their mood. Products are enriched with nutritious ingredients to revive and care for feet. Voesh Individual Spa Pedicure products come in individual packaging meaning that treatments are hygienic, with no spatulas or dipping required. Voesh: www.voesh.com

Lecenté introduce Nude Nail Shadows

With the nude nail set to remain big in 2020, Lecenté have launched a new collection of Nude Nail Shadows in Butterscotch, Cappuccino and Cinnamon. These latest Nail Shadows can be brushed or pressed onto gel polish using Lecenté’s P1 Brush to create an array of colours and effects. Alternatively, mix them with L&P or hard gel to create an encapsulated effect. Sweet Squared: 0333 000 7000 / www.sweetsquared.com

React prep & finish formulation in one

Following the success of their React base and topcoat products, Morgan Taylor has launched React Breathable 3-in-1, a base, treatment and topcoat in one product. The React Breathable formulation, which includes vitamins C, B5 and E, cares for nails, creating polymer gaps that allow air to pass through nail lacquer and which continue through when it’s also used as a topcoat. The prep and finish formulation works with any nail lacquer system, and does not require soaking to remove. Louella Belle: 0333 000 2100 / www.louellabelle.co.uk

............................................................................................................................................................................. Nail News

CND launch Vinylux 2in1 nail system Always innovative, CND™ have launched a space-saving new Vinylux™ product so it’s easy to take favourite nail shades on the go.

New CND™ Vinylux™ 2in1 features CND™’s two-step system of Vinylux ™ Weekly polish in five of the brand’s most popular shades in one end along with Vinylux ™ Weekly Top Coat in the other. Ideal for retailing, the dual-ended package allows for quick and easy application with a superior brush. The multi-patented formulation promises seven-day wear with Pro Light Technology increasing durability over time and also preventing yellowing. The CND™ Vinylux™ 2in1 formulation is also kind to nails, infused with Vitamin E, Jojoba oil and Keratin, and is available in Negligee, sheer opalescent baby pink; Field Fox, a greige shade; Hot Pop Pink, a bright pink opaque crème; Lobster Roll, a bright red orange; and Wildfire, a British ‘Pillar Box Red’. Sweet Squared: 0333 000 7000 / www.sweetsquared.com

Light Elegance launch JimmyGel builder gel

Nail brand Light Elegance has launched JimmyGel, a soak-off building gel in a bottle which can be used to perform fast natural nail manicures through to long, elegant extensions. The new builder gel has been formulated by and named after Light Elegance owner and head chemist, Jim McConnell. JimmyGel can be used under both soak-off gel polish and hard gel products, offering four week wear, as offered by hard gels, and to completely soak off enhancements without the need for filing the natural nail. It also features extreme clarity for showcasing window-pane nail art and encapsulation. Sweet Squared: 0333 000 7000 / www.sweetsquared.com

Nail art crystals raise funds for Cardiac Risk in the Young

Crystal Parade have launched their new Swarovski Charity Nail Art Mix, Nailing C.R.Y, with £2 from the sale of each pack donated to the Cardiac Risk in the Young (C.R.Y) charity. Every pack includes 100 crystals including genuine Swarovski flatback crystals, pointy back hearts, flatback shapes in various sizes and colours plus free Opal Hearts. C.R.Y supports families who have lost loved ones due to Sudden Adult Death syndrome, as well as providing screening, research and awareness for the disease. Crystal Parade: 0843 289 8192 / www.crystalparade.co.uk

Nails: Spring Nail Colour Trends.............................................................................................................................................

Gellux’s Flower Power spring nail colour collection comprises eight new gel polish shades in trendy nudes and pastels for a bohemian chic look. The collection includes Daisy Chain, Bizzie Lizzie, Oopsie Daisy, Proper Poppy. Life’s A Breeze, Best Buds, Hippie Heaven, and Watch Me Bloom. Salon System: www.salonsystem.com

g n i m o o l B y l e v Lo With the onset of the sunnier weather, nail brands have introduced their Spring 2020 colour collections. This year there’s a distinct floral theme amongst the trends, with pink, peach and lilac shades sitting alongside nudes and taupes, and bright corals and melons.

Nailchemy’s new Spring 2020 gel polish collection is purely magical. The Nailchemy Faerie Garden collection includes a whimsical range of eight gel polishes in both soft and bold pastels. Colours include Carnation, Foxglove, Violet, Cornflower, Apple Blossom, Honeysuckle, Tulip and Orchid. Polishes are available to purchase individually as well as in the full collection. Nailchemy Limited: www.nailchemy.co.uk

.............................................................................................................................................Nails: Spring Nail Colour Trends

Artistic Nail Design has introduced its new Beaute’ In Bloom Spring 2020 collection. With feminine hues from blooming flowers, this new collection features taupe shades accented by pops of pink in finishes from sheer to pearl. The collection includes Peek-A-Bloom, a light iridescent pearl; Iris You Were Mine, a light purple crème; You Grow Girl!, a deep pink pearl; Beauty And The Buds, a nude crème; Hold Me On A Petal-stal, a light purple grey; and The Pink In Her Cheeks, a soft pink crème. Artistic Nail Design’s Beaute’ In Bloom shades are available in Colour Gloss Soak Off Gel Polish, Colour Revolution Reactive Nail Lacquer, and Perfect Dip Powders. Louella Belle: 0333 000 2100 / www.louellabelle.co.uk

Inspired by the landscape of the Arizona desert, Light Elegance’s ButterCream Desert Dreams collection features six on-trend shade of nail gel in natural sand hues. The collection includes Tumbleweed, a creamy coral; Just as Mirage, a deep periwinkle cream; Prickly Pink, a very soft pink; Camel, One Hump or Two?, a creamy terracotta; Cactus Bloom, a medium green; and Sahara Sunset, a bright pink/orange neon. Sweet Squared: 0333 000 7000 / www.sweetsquared.com

Nails: Spring Nail Colour Trends.............................................................................................................................................

Light Elegance‘s Spring 2020 Color & Glitter Gel collection comprises 12 new shades ranging from rich creams through to subtle shimmers and delicate glitters. The Colour Gel collection includes rich berry red, carnation pink, coral, lavender, and nude, whilst the Glitter Gel collection features rose glitter, iridescent pink glitter, white-gold glitter, blue/green iridescent glitter, green/lavender opaque glitter, and melon-pink iridescent and pearl glitter. Sweet Squared: 0333 000 7000 / www.sweetsquared.com

E.Mi have launched the Moments collection to its E.MiLac range of gel polishes. The collection includes six pastel shades said to embody style, lightness and femininity. The collection includes Neo Mint #277, a mint green; Niagara #278, a grey-blue; Ice Drop #279, a whitewashed cold sky-blue; Blue Blood #280, a light sky-blue with dark blue inclusions and a subtle shimmer; Verona #281, a white with orange chips and a subtle shimmer; and Blanc de Blancs #282, a soft creamy shade similar to an ivory. E.Mi: 0203 802 2360 / www.emischool.uk

CND’s English Garden collection features six hues of cool pastels and elegant neutrals, available in both CND™ Vinylux™ Long Wear Polish and CND™ Shellac™ Gel Polish. This feminine palette is reminiscent of a hidden English garden in full flourish, and includes Flowerbed Folly, a modern, dark neutral; Soft Peony, a warm creamy pink; Lady Lilly, a classic, semi-sheer and sugary white; Kiss from a Rose, a rich bubblegum pink; Carnation Bliss, a soft cool-toned pink; and Magical Topiary, a pastel mint green. Sweet Squared: 0333 000 7000 / www.sweetsquared.com

.............................................................................................................................................Nails: Spring Nail Colour Trends

Jessica’s new Phēnom collection ‘Ocean Glow’ celebrates the wonders of the deep. This trio of blue glitters aims to remind us about our responsibility to care for the ocean just as it cares for us. Blue Nauticals is a blue turquoise glitter, Sea Star is an azure blue glitter, and Purple Urchin is a violet indigo glitter. Three new vivid additions join over 75 other Phēnom three-step quick-drying, high-shine shades. Gerrard International: 0345 217 1360 / www.gerrardinternational.com

Jessica’s Indie Fest colour collection is inspired by the fun and escapism of music festivals. Available in Jessica Custom Colour and Jessica GELeration formulations, the Indie Fest line-up comprises six new shades which are set to headline spring nail looks. Headliner is a pastel duck egg blue, Centre Stage is a sunset pink crème, Desert Dust is a golden bronzed shimmer, Bestie is a white nude crème with red glitter, Dream Catcher is a dusky pink crème, and Petal Power is a peach pink crème. Gerrard International: 0345 217 1360 / www.gerrardinternational.com

The Manicure Company‘s Kaleidoscopic Spring 2020 collection combines a palette of rich opaque pink and purple shades mixed with holographic tones that reflect the colour of the rainbow. The new colours join The Manicure Company’s professional gel nail polish range of over 150 richly pigmented, smooth and opaque colours. The polishes are self-levelling, and cure under UV and LED lights, with a wear time of at least 14 days. Capital Hair & Beauty: 0330 094 0450 / www.capitalhairandbeauty.co.uk

Hair News..............................................................................................................................................................................

OSMO introduce salt spray for beach chic locks OSMO have launched Matt Salt Spray to create tousled, beach waves with a gritty matte texture.

Formulated with Sandalwood extract, the spray moisturises and conditions hair as well as improving scalp health. In addition, the production of sebum in the scalp is controlled with Bergamot extract. To use, spray onto sections of dry hair sparingly and style with fingers. Salon Services: www.salon-services.com

No horsing around with new hair care range

Jump Your Hair is a new hair care range from France, stocked exclusively by Sally Salon Services. All products in the Jump Your Hair range contain a oneof-a-kind formula, packed with Keratin and Biotin that leaves locks nourished, manageable and stronger, fuller and glossier. The Jump Your Hair range includes Purple Repairing Shampoo, Repairing Shampoo, Repairing Conditioner, Styling Spray, and Nourishing Oil. Salon Services: www.salon-services.com

Pure Elements hair care has been introduced to the UK.

Organic and suitable for vegans, the Pure Elements range protects both hair and the planet. Each product has a natural formula enriched with essential oils and extracts that support hairâ&#x20AC;&#x2122;s structure, promote shine and healthy growth, and protect against harsh chemicals and pollutants. The Pure Elements collection include shampoos, texturizing products, masks, oils, stylish polishes and detangling creams. All Pure Elementsâ&#x20AC;&#x2122; products are packaged in 100% post-consumer recycled bottles. Salon Services: www.salon-services.com

Gingerful launches hair care for redheads

Gingerful is a new range of hair care products created especially for redheads, featuring Henna-infused formulations and natural ingredients to gradually enhance colour and condition. Vegan and gluten-free, Gingerful comprises Shampoo and Conditioner suitable for this specialist hair type, which is more fragile and coarser than some other hair types. After use, hair is left vibrant, smooth and shiny. Gingerful Henna and Rose Shampoo boasts a level of natural Henna to gradually amplify multi-tonal ginger shades over time, without permanently dyeing. Additional ingredients include Carrot root, Ginger, Lavender, Hibiscus and Rose. Follow this with Gingerful Henna and Rose Conditioner with additional Henna to amplify pigments, along with Rose, Carrot, Aloe leaf, Avocado, Lavender, Chamomile, Ginger and Hibiscus. Gingerful hair care products are sulphate- and silicone-free, and packaged in bottles made from sugar cane waste. Gingerful: www.gingerfulhair.com

............................................................................................................................................................................. Hair News

Great Lengths expands extension hair care line

Hair extension experts, Great Lengths, have launched three new after care products to help protect and improve the condition of natural hair and ensure it sits in perfect harmony with Great Lengths extensions. Created for salons to retail to their Great Lengths clients, the Heat & Care Spray, Silver-Shine Shampoo and Leave-in Conditioner have all been specifically formulated for use with Great Lengths, but will also work with all hair types. Commenting on the launch of the new after care products, Louise Jenkins, Great Lengths UK & Ireland Creative and Education Manager, says: “Our stylists and I have been really excited about these new product launches, each one of them has been in the development stage for a while to ensure we got it right! The products are really going to help improve our current aftercare offering and will mean we’re able to offer something suitable for all hair types with the addition of the Silver-Shine Shampoo. Aftercare is so important to us and to our stylists and their clients, styling products are always well-received and the new Leave-In Conditioner and Heat & Care Spray are going to be perfect for the summer months.” Great Lengths: www.greatlengthshair.co.uk

Detangle even the wildest hair

Vegan beauty and hair brand, Monat®, has introduced Unknot Detangler, created to achieve smooth, manageable locks and de-frizz even the wildest of hair types.

This lightweight spray has been formulated with the brand’s Rejuvenique S™ complex, an activated oil combining Jojoba Oil, Coconut Oil and Olive Oil that delivers enhanced hydration to the hair and scalp. These oils infuse hair with intense hydration, resilience and luminosity whilst leaving knots and tangles behind. It also features UV absorber to protect against colour fade. Apply to dry or wet hair daily, focussing on tangled area. Style hair as usual.

Electric launch multifunctional spray

Electric have introduced Electric P*-4 Preparation spray to their hair care range. The spray is multi-functional and designed to leave hair enhanced and prepared for styling. It’s also ideal for reviving and refreshing hair when it becomes flat, and enhances natural curls when applied on wet hair. What’s more, the spray acts as a leave-in conditioner and is packed with nourishing oils, advanced detanglers, and intelligent UVB and heat protecting ingredients to ensure that the hair is ten times stronger. Electric salons: www.electric-hair.com

Hair News

Monat: www.monatglobal.com

Hair News..............................................................................................................................................................................

Fudge adds four new Prep, Style & Finish hair products

Fudge have launched four new styling products to its professional Prep, Style and Finish ranges. Blow Dry Aqua Primer offers heat protection up to 230°C, and delivers loosely defined texture and hold with natural body and volume and a non-sticky, weightless feel. It is formulated with hydrating Hyaluronic acid combined with Fudge’s Weather-Shield™ technology to create a virtual umbrella for the hair, delivering all day humidity resistance and frizz control, improved softness, smoothness and visible shine. To use, smooth through towel-dried hair and blow dry in. Fudge Curl Evolution Mist offers weightless curl enhancement without stickiness, heaviness or crispy crunch! The mist quenches curls’ thirst for moisture and creates definition, natural volume and texture with a healthy looking shine. Again, it is formulated with Weather-Shield™ technology to protect hair against frizz and humidity resistance and improve manageability. Spray the mist liberally into hair and either air-dry or diffuse dry. Fudge Matte Hed Mouldable clay-cream is ideal for finer hair to create texture and definition. Enriched with Fudge’s Flexi-Fibre technology for flexible, medium hold, the clay-cream also features Climate-Control Shield for protection against humidity. To use, scoop out, apply to hands and rub together, then smooth evenly through hair and style as desired. Finish hair with Fudge Aqua Shine Serum for a smooth, glossy finish. The serum protects hair with Fudge’s Weather-Shield™ technology for resistance against humidity and frizz, and is infused with Hyaluronic acid and Shine-Lock™ which envelopes each hair strand and smooths cuticles for long-lasting shine. Smooth the serum through wet or dry hair to lock-in all day shine and softness. Fudge Professional: www.fudgeprofessional.com

Smooth unruly hair during Keratin blow-dry

Keratin Complex has launched Infusion Keratin Replenisher, a blow-dry cream that dramatically cuts blow-dry time, while fighting frizz and replenishing moisture and shine. It is formulated with Keratin to keep hair smoother for longer, along with Rosemary leaf extract to condition and calm unruly strands. Hydrolysed wheat protein strengthens the hair and provides heat-styling protection, whilst Soy protein locks out humidity and delivers superior frizz control. Rebel Beauty: 01442 248 104 /www.keratincomplex.com

Hair: Hair Masks....................................................................................................................................................................

OSMO Intensive Deep Repair Mask is now available in a trial sachet size, ideal for retailing. The hair mask restores moisture, and reconstructs and cares for damaged locks with an intensely hydrating formula. Created for over-stressed, heat traumatised and chemically damaged hair, the mask is formulated with Pataua Oil, extracted from the Amazonian Brazilian palm tree, and Keratin Complex. After using OSMOâ&#x20AC;&#x2122;s Intensive Deep Repair Mask, hair is said to be shiny and manageable. OSMO: www.osmo.uk.com

Trying to maintain healthy, glossy locks without the help of professional salon treatments will be a challenge for your clients over the coming weeks. Recommend this selection of hair masks to infuse moisture, care for the scalp, prevent colour fade, and add much-needed nutrition.

INTENSIVE Malibu C Miracle Repair is a 100% vegan treatment packed with gluten-free plant proteins and enriched with moisturising Pro Vitamin B5. Rebuilding the inner structure of the hair, the mask instantly detangles and restores hair manageability. Key ingredients include Quinoa protein which penetrates to the cortex of the hair shaft offering significant repair, and Rice protein which smooths the hair cuticle, improving gloss and texture while providing a barrier on damaged, oxidised hair. Additional Lengths: www.additionallengths.co.uk

Electric ÂşC-1 Intensive Treatment is a lightweight, conditioning treatment designed to restore hair back to health.

Formulated with moisturising lipids, vegetable proteins and wheat germ oil to lock in moisture, the masque promises to leave hair supremely smooth and glossy. Electric Hair: www.electric-hair.com

................................................................................................................................................................... Hair: Hair Masks

? MoroccanOil Light Hydrating Mask is a five-minute revival treatment for fine hair. Rich in argan oil, it deeply hydrates and conditions while dramatically improving hairâ&#x20AC;&#x2122;s texture, elasticity, shine and manageability without weighing it down. Additional Lengths: www.additionallengths.co.uk

CARE Foxy Locks Argan Oil Hair Mask helps to revive and nourish dry and damaged hair, improving texture and manageability. The intensive mask treatment is formulated with Argan oil to rebuild strength and combat dry, frizzy hair. Vegan and 100 Sulphate-free, the mask can be used on all natural hair types as well as hair extensions. Foxy Locks: 0845 838 7369 / www.foxylocks.com

Great Lengths High Performance Mask is an intensive treatment for strongly damaged, brittle and dried out hair, and to protect colour fade. ÂŽ Formulated with Kera-Protect-Komplex (Keraphlex ), the mask visibly improves the hair structure, repairs hair damage and protects the hair against new damage. It also features Prodew 500 for intensive shine, whilst Jojoba oil deeply moisturises inside the hair and the scalp.

Great Lengths: www.greatlengths.com

Hair: Hair Masks....................................................................................................................................................................

Rita Hazan Weekly Remedy Treatment is a two-step intense conditioning system that penetrates the cuticle to repair colour-treated and damaged hair from the inside out. Inspired by a salon treatment, the remedy is lighter than a traditional hair mask. Firstly, apply Treat It, which slightly opens hair cuticles for optimal penetration of conditioners and blend of four oils, and follow this with Seal It, to seal the cuticle and lock in nutrients. Safe for all hair types, after use hair remains soft, manageable and frizz free for up to 24 hours. Use it once a week to replace conditioner. Rita Hazan: www.ritahazan.com

Muster & Dikson DiksoNatura Mask for Colour-Treated Hair is 100% bio certified with organic ingredients, wild medicinal plants handpicked in northern Italy, and essential oils. It is also free from synthetic fragrances, artificial colourings, or ingredients of animal origin. The mask regenerates colour-treated hair whilst also protecting against colour fade, and adding shine and volume to hair as well as promoting a healthy and balanced scalp. Salon Services: www.salon-services.com

Gallinée Care Mask for Hair & Scalp is soothing, purifying and nourishing. The Gallinée is hair care range is prebiotic range, gently caring for hair and balancing the scalp’s microbiome. When unbalanced, the scalp’s microbiome can lead to itchiness, dandruff and even hair loss. Suitable for all type types, even oily, this creamy mask smooths hair fibres without weighing hair down, and is enriched with fermented Rice water and Gallinée’s pre and postbiotic complex. Gallinée: www.gallinee.com

................................................................................................................................................................... Hair: Hair Masks

OSMO Super Silver No Yellow Mask, available in professional, retail and sachet size, counteracts dryness and neutralises unwanted yellow tones on blonde, grey or bleached hair. Infused with super violet pigments, hair is left nourished, healthy and radiant after use. The mask is part of OSMO’s No Yellow range of hair care. OSMO: www.osmo.uk.com

Phil Smith Be Gorgeous Total Treat Argan Oil Cream helps to lock in moisture to heal dry and damaged hair. The cream can be used after washing and conditioning whilst styling but also as a leave in conditioning mask. Formulated with Argan oil, hair is left smooth, hydrated and silky. Phil Smith Be Gorgeous: www.philsmithhair.com

Philip Kingsley’s Elasticizer is a pre-shampoo conditioning treatment which boosts hair’s elasticity, manageability, bounce and shine. Hydrolysed Elastin, Castor oil, Olive oil and Glycerine boost hydration and lock in moisture, and frequent use strengthens hair meaning less breakage. Apply before shampooing and leave on the hair for 10 to 20 minutes, or overnight for a more intensive treatment. Suitable for use on coloured hair, although refrain from use 72 hours before or after colouring. Philip Kingsley: 0207 237 7100 / www.philipkingsley.co.uk

Business: Emma Fishwick Writes.............................................................................................................................................

Conscious consumerism drives sustainability in the prestige beauty market

Sustainability is set to shape brand strategy in the prestige market for years to come, according to new research, explains Emma Fishwick of The NPD Group. Sustainability is the number one topic for brands in the prestige beauty market as consumers demand a cleaner, greener approach to products, packaging, and the environment. The market has shifted substantially in the past few years and we have seen brands respond to the changing demands of conscious consumers with innovation. A notable shift is the reduction in unit sales: we saw a decline in unit sales in 2019 (declining 5%) compared to 2018. This is because consumers are purchasing fewer single products, opting for multi-purpose, larger sized products. Hybrid, multi-purpose products are proving popular, especially those that combine skincare and make-up benefits. Transparency and traceability in the supply chain, in ingredients used and the formulation of products is a priority for the beauty buyer. The problems caused by over-packaging, a reliance on plastic and the creation and disposal of waste

regularly make headlines in the beauty press. Carbon footprint and waste reduction are now part of the vernacular of the beauty industry.

Market innovation The prestige beauty market is witnessing a renaissance with new ideas, concepts and market leading ideas driving innovation in beauty. Dior, Lancôme and Yves Saint Laurent have all developed refillable packaging for their super premium lines. Refillable fragrances have the potential to reduce waste. Kiehls is using sustainability sourced quinoa husk in products, Upcircle is one of many brands repurposing coffee grounds in body scrubs and the Body Shop is using bananas that have been rejected due to the incorrect shape and size in its latest hair conditioner. REN has championed beach clean-ups and has developed the first fully recyclable pump.

Reduce and reuse The eco story goes beyond beauty to the wider public. There is a strong social media movement to buy less as demonstrated by ‘Buy Nothing

Day’ in November. Amongst beauty devotees we are witnessing a backlash to the ‘beauty haul’ videos on YouTube. Throughout 2019 and into 2020, the ‘anti-haul’ video has grown in popularity. And Green Friday was launched as an antidote to Black Friday to champion sustainability over spending.

Eliminating Waste - Terra Cycle Recycling is a key messages across society. Many brands are moving to fully recyclable packaging in glass and aluminum. This isn’t always possible or practical. TerraCycle provides one solution. It aims to eliminate the idea of waste by recycling hard-to-recycle plastic waste. It collects and recycles almost any form of waste and is proving a hit in the beauty sector. It partners with individual collectors and major consumer product companies, retailers and small businesses in over 20 countries to recycle packaging, diverting millions of tonnes of waste from landfill. Garnier, L’Occitane, DECIEM and Guerlain are just some of the beauty brands adopting this method.

............................................................................................................................................ Business: Emma Fishwick Writes

Image: L’Occitane

“The prestige beauty market is witnessing a renaissance with new ideas, concepts and market leading ideas driving innovation”

Brand such as L’Occitane are working with Terracycle to provide a collection and recycling programme for beauty image: www.renskinare.com and skin care products. Image: www.loccitane.com

Positive change Many positive changes have been achieved such as the ban on microbeads in cosmetics and the awareness campaign around the use of disposable wipes. In a bid to increase sustainability, the European Commission has declared that by 2030 all plastic packaging in the EU must be recyclable. We believe that the beauty industry will be defined by its contributions to society, hence why many are now making public commitments to help the environment, reduce their carbon foot prints, reduce plastic and reuse and recycle where positive. These are becoming positive statements of empowerment.

Emma Fishwick is Account Manager at NPD UK Beauty (www.npdgroup.co.uk)NPD Group offers data, industry expertise, and prescriptive analytics to help businesses grow.

across its entire supply chain). Unilever’s Sustainable Living Plan has created targets to reduce the weight of the company’s packaging by one third by 2020 and halving the waste associated with the disposal of its products by 2020.

Modern brand values As the consumer becomes more educated about the environmental concerns caused by plastics, packaging and the carbon footprint of business, beauty brands have adapted to meet this seismic shift in attitudes and behaviours. Policy, strategy and brand visions now embrace the idea of becoming waste-free and carbon neutral. Gucci recently announced that it is carbon neutral in its own operations (including

Brand such as L’Occitane are working with Terracycle to provide a collection and recycling programme for beauty and skin care products.

Candice Gardner Writes: Year-round UV protection..................................................................................................................

Dermalogica’s Candice Gardner on why SPF isn’t just for summer.

Promoting year-round

UV protection A

s we slowly approach spring, the topic of SPF and UV protection will start to come up more frequently in our clinics and skin centres. Whether your customers are trying to escape grey skies and cold weather, make a last quick dash down the slopes whilst there is still snow, or plan for their annual summer vacation, this conversation should not simply revolve around their intermittent exposure, but rather that daylight defence is part of everyday good skin care. Some would argue that sunscreens on a daily basis are simply not relevant to the UK climate, except at points during the summer or when travelling abroad. Whilst intensity of the UV rays penetrating to the earth’s surface will vary with time of year and your geographic location, it is important to remember that there will always be some level UV radiation.

The UV Index

The World Health Organisation developed the UV Index to help provide the public with information about the intensity of the sun, relevant to where they live, so that they can take adequate precautions when exposed to reduce skin cancer risk. Since the UK has a generally low UV Index value of approximately 1-3 during the winter months, where risk of burning is unlikely in most skins, customers may believe UV protection is simply not necessary. Whilst burning increases skin cancer risk significantly, we now understand that skin damage and skin cancer are not only reliant on burning. Years of accumulative effect interjected with short bursts of extreme intermittent exposure during summer and summer holidays results in premature skin ageing and some surprisingly high skin cancer statistics despite the climate. Around 5% of UV rays are high intensity UVB rays, responsible for burning skin and are the main consideration in the UV Index. They may be less prevalent dependant on the time of year and level of cloud cover, which means most skins are unlikely to burn at these times. The other 95%, the UVA rays, have a longer wavelength allowing them to penetrate deeper into the skin. Prolonged UVA exposure can lead to hyperpigmentation, wrinkles, and skin cancer, even though there is no burning. The cumulative effect of UVA damage is what makes it imperative for clients to wear sunscreen daily.

Candice Gardner is Education Manager – Digital and Content at The International Dermal Institute and Dermalogica (weare.dermalogica.co.uk).

..................................................................................................................Candice Gardner Writes: Year-round UV protection

“Prolonged UVA exposure can lead to hyperpigmentation, wrinkles, and skin cancer, even though there is no burning”.

HEV or blue light

What about high energy visible light (HEV) or blue light? Whilst we have always experienced exposure from daylight, the increased use of computers and smart devices has increased the concerns around free radical damage and potential for health concerns in the future. High energy visible light is the part of the light spectrum that sits right next to UV. The energy produced is lower than that of UVA but can still cause some generation of reactive oxygen species (ROS). Early studies suggest that too much blue light may contribute to collagen degradation, darken hyperpigmentation, especially in deeper skin tones, as well as trigger inflammation. On the other end of the debate, there is a lot of good research on the benefits of blue light for treatment of breakouts and wound healing. Research is still emerging in this area and we do not yet have sufficient data collected over time to define accurately the level of exposure required to cause a specific degree of damage. However, since blue light borders UVA in the electromagnetic spectrum, some sunscreen filters like zinc oxide and titanium dioxide can also shield from blue light at the same time as providing UV protection. With this in mind, what advice should we provide?

Selecting an SPF relative to your needs

Since prevention is better than cure, including sunscreen as part of your daily regimen will reduce unwanted skin changes. Protection from skin cancers and premature ageing requires both UVA and UVB shielding. Whilst SPF (Sun Protection Factor) provides a measure of protection from UVB and burning, always recommend a broad-spectrum sunscreen that has the designated symbol (UVA in a circle) on the packaging to ensure your product is protecting you from both. UVA screening is far more relevant in the context of daily and indoor use. No sunscreen can shield 100% of UV so select SPF relative to your needs. Here is the relative level of protection based on SPF: • SPF15 – 93.3% protection

If the product has the UVA symbol then the level of UVA protection will be directly proportionate to the SPF. Note that there is only around one percent difference in protection between SPF30 and SPF50. Labelling regulations prevent a sunscreen claiming more than SPF50+ as the incremental protection is negligible and potentially misleading. Based on skin condition and preference you can select from chemical or physical sunscreens. Chemical sunscreens use chemical compounds such as octocrylene or octinoxate to absorb UV radiation and convert it to heat. This chemical reaction is innocuous but the increase in heat in the skin is the reason some skins find chemical sunscreens uncomfortable. The advantage is that they are invisible on all skins, and water resistant, making them suitable in lots of situations. Physical sunscreens work like a mirror to reflect and scatter damaging UV rays away from the skin. The mineral particles of titanium dioxide and zinc oxide provide the physical shield and are generally the preferred choice for sensitised skins and babies. Since these particles don’t absorb into the skin they can rub off, sweat off or rinse off easily. Traditionally, they have also been incredibly thick, chalky formulas that left an annoying and obvious white residue. Thankfully, there are better options now available. If you are expecting an extended or high level of exposure, select a sunscreen and apply generously 30 minutes prior to exposure. Reapply every two hours. For everyday layer over your regular moisturiser in the morning or select a multitasking moisturiser with built in SPF. A single daily application is sufficient for a day in the office with short bouts of exposure on the commute or at lunch. Skin care professionals know that sunscreen is not just for summer, and with the right education, our customers can make this part of their year round regimen.

• SPF30 – 96.6% protection • SPF50 – 97.7% protection

Marie-Louise Coster Writes: Retain Your Client Base................................................................................................................

Making sure you retain your client base

Marie-Louise Coster offers advice on keeping in touch with clients and encouraging them to return.

Our clients become like friends, we often see more of them than our families, they are very important to us. Don’t take what is happening now personally dwelling on the negative will consume you and stop you doing something positive to grow the business in other ways.

e are currently living during history, what is happening to us now will be taught to our children for generations, and as interesting as that is, I am sure I am not alone in not being able to get past the worry that comes with this…the worry for our health, the worry because we aren’t earning any money and the worry that - once this is all over - what state will both the economy and our businesses be in? It is a fact of life that during your career as a therapist, or as a salon owner, you will gain clients and you will lose clients. Many clients will try you out for one visit because their usual therapist is away, on maternity leave etc., some because they are spying on behalf of a friend who is a rival therapist or salon owner, others because you have a special offer on and the rest because they are looking for a new and regular salon/ therapist to visit. As a professional you can work out quite quickly which of the above categories said client falls into and so some wastage is expected, but what of those clients who you did see regularly and thought you had a good relationship with? It is extremely hard to constantly rely on and attract new clients. Only a certain number of the population is female (which is largely the demographic you are going to attract), only a portion of that population live within a distance of your salon that they are willing to travel, many will not see beauty treatments as a necessity and others won’t have the time or finances. Thus, because there isn’t an infinite number of clients, this makes the potential audience sizeable but too small to constantly expect that for every client who doesn’t come back there will be a new one. At some point the pool of clients you have never seen that fall into the categories that we have mentioned will be empty and there will be none left. Also, people’s lives are busy and when clients forget to book in and get back into the cycle, a little reminder that you are there often jogs their memory. This is why it is so important to rebook a client at the end of their treatment before they have left the salon. So, what should you do to prevent losing clients when your business has been forced to close? Firstly, do not panic! It is happening to everyone. Then use your time wisely and productively. At this point when you’re trying to retain contact with clients, and ensure they remember you when business resumes, clients who previously came to you regularly are the first people to contact as the hardest job of attracting them once has been done.

Regular e-newsletters are a must! Send out an e-newsletter to all clients, those who book in regularly along with those who haven’t for a while. Use an email distribution system, like MailChimp, and you can schedule different emails to be delivered weekly. Fill the newsletter with tips for the coming season, focus on a key product or treatment, offer advice on maintaining good skin or nails whilst your salon is closed, and include news from the salon. If you retail products and can take orders online, now is time to remind clients what you have available. This, landing in clients, inboxes, will remind them you are still here. I recently sent emails out all about what was happening with COVID-19 etc. to all clients on my database, and a client I hadn’t seen for almost a year, who hadn’t been in lots before and who I assumed had gone elsewhere, emailed me back to express her upset for me having to close temporarily and to tell me how great she thought I was and that she hadn’t been in as she had been made redundant but would be back as soon as I re-open.

Send a cheery greeting through the post Another idea is to have some postcards printed (this can be done easily and relatively inexpensively on the internet) and send them out to the clients. Title the postcards something like ‘We’re Missing You’, have a nice visual of the salon, treatment room or your team along with your logo, and on the back remind the client of all the great things you have and what they are missing out on.

................................................................................................................ Marie-Louise Coster Writes: Retain Your Client Base

“Don’t take what is happening now personally or to heart, dwelling on the negative will consume you and stop you doing something positive to grow the business in other ways”

Send out an e-newsletter with tips for the coming season, focus on a key product or treatment, offer advice on maintaining good skin or nails whilst your salon is closed, and include news from the salon.

You could include an offer of a percentage discount to entice them back when you resume trading. Make the discount worthwhile but remember it is purely a gesture so don’t go too high. In my opinion, 10% is pointless as on a £25 Manicure it equates to a £2.50 discount which I don’t think would have people rushing back to you; 20 % is a good discount as it is enough that the client sees a saving but not too much that you are out of pocket or selling yourself too cheap.

Recommend a friend offers Thirdly, and I would do this anyway alongside anything you do to encourage clients back, is to set up a recommend a friend scheme. Your regular clients come to you because they like you, the service, what you offer and the treatments they are having, so it is likely that their friends would feel the same. Encourage clients to recommend a friend and give them both a discount off their next/first treatment when you resume business. Recommendation is by far the best advertising and quickest way to grow your client base, so maximise and utilise this with the clients you have.

followers to share your posts, thus widening your promotional circle. Keep reminding your followers that you are the skin/hair/nail expert with ‘how to’ videos; whilst you don’t want to suggest the same results as your professional services can be achieved at home, advising how they can manage without their monthly facial, fortnightly nail colour change, regular brow shade, means they will trust you and help maintain contact with clients. Our clients become like friends, we often see more of them than our families, they are very important to us. Don’t take what is happening now personally or to heart, dwelling on the negative will consume you and stop you doing something positive to grow the business in other ways, and there will be positives if you take the time to stop and look for them.

Keep up your social media content On a daily basis, keep your social media active. Post advice, do live Q&A sessions, remind those following you – who may not already be regular clients – of the brands you stock and work with. Check what resources your suppliers can provide; some have designed social media assets that you can post straight to your feeds with advice for clients. Encourage your

Marie-Louise Coster (www.allaboutmi.net) is a Beauty Therapist, Trainer and Business Consultant, with over 20 years’ experience in the industry. All About Mi Beauty & Holistic Training School is ABT-accredited.

Business: Liz McKeon Writes...................................................................................................................................................

11 Navigating your way through challenging times Now is the perfect time to work on your business not just in it. Beauty business expert, Liz McKeon, offers her 11 top tips to navigate your way through challenging times.

.................................................................................................................................................. Business: Liz McKeon Writes

1. “Be ready for a changing world! When everything is back to normal this extra planning will accelerate your success and you will recover faster.”

Don’t be an Ostrich by burying your head in the sand

2020 is a different world now, you need to accept it and steer your boat accordingly. No matter what you planned for your business in 2020, it probably needs to change now. We have to adapt and make changes (and many are already being forced upon us). Constantly re-frame your understanding of what’s happening and adapt.

“Great generals should issue commands in the morning and change them in the evening” - Chinese proverb

Health is your No.1 priority

It is absolutely critical not to take any chances as you are the driving force and engine of your business. Be sure you are healthy physically, mentally and emotionally.

Your team morale

Your team morale will likely be down with market uncertainty and possible temporary salon closures. Good or bad, you must communicate with your team members daily.

Your clients

You have got to communicate with your clients (past and current) to assure and reassure them about your business status. Tell them what you are doing. Remember, they know and trust you; stay on their radar, via social media, newsletter and on-going marketing activities.

Reflection

Remember the Coronavirus is spread physically by people, but it is spread mentally by the media. Rather than watching the news over and over, you can take advantage of this slow period to reflect: spend some time thinking about your business shift. Think about those pending website changes or your next marketing campaign. Take advantage of this extra time to attend to those pending ‘to do’ items on your list, that you’ve constantly procrastinated on due to no time. Be ready for a changing world! When everything is back to normal this extra planning will accelerate your success and you will recover faster.

Shift your perspective

Remain positive

Adapt a ‘not now’ attitude

Secure your credit

Every time there are massive universal shifts and changes, there are also opportunities. You need to be looking for the opportunities right now. What are the chances for you to do better?

In the current climate everyone is talking the same stories. People don’t need more negativity. Instead they will naturally gravitate to the people and brands who are positive about what is going on...so, be that positive person.

Think about where to reduce your outlays and cut your costs. But, that doesn’t mean you stop spending on marketing and business development activities that help your business grow. If you can stop spending on unnecessary things, do it now.

Go and secure your extra cash to sustain, act now before it goes crazy. You may need an extension of credit to be able to fund your business during this time.

10.

Shift your marketing to showing

support

People are in panic mode and thinking differently, so you have got to be thinking about your marketing from that perspective. The most important question to ask yourself right now is ‘how can we support our clients during this time’? Be helpful and people will always buy from you.

11.

Keep faith

A bend in the road is not the end of the road…unless you fail to make the turn. When the recommended restrictions are lifted, you can look forward to an influx of business - make sure you are ready for it. Remember, this too, shall pass.

Liz McKeon (www.lizmckeon.com) is a successful Business Coach, Trainer, Author and Mentor, whose expertise lies in growing small businesses from scratch and taking existing companies to profitability.

Members: Offers.....................................................................................................................................................................

ABT MEMBERSâ&#x20AC;&#x2122; OFFERS

....................................................................................................................................................................Members: Offers

ABT MEMBERS’ OFFERS

Want to connect withABT’s 18,000 Members? If you’re a training provider or company accredited by ABT, then you can offer discounts and offers to ABT members foryour training, services or products. ABT currently has 18,000 members actively working or training in the beauty and hair sectors, and this is a great opportunity for you to connect with them. To include your offer on the BeautyandHairdressing.co.uk website and in the next issue of Beauty & Hairdressing magazine, email melissa@abtinsurance.co.uk for more details.

Beauty & Hairdressing is published by ABT Ltd. www.BeautyandHairdressing.co.uk