POSITION | EUROPE | EU-INDUSTRIAL STRATEGY
BDI-Evaluation of the EU Industrial Strategy Communication from the Commission: A new industrial strategy for Europe COM (2020)102
27 April 2020 General Assessment German industry welcomes the adoption of the industrial strategy package by23. the Oktober European Commis2017 sion as an important and long overdue step. The Commission demonstrates that it intends to bring back economic and industrial policy to the top of the EU political agenda. In view of the Corona pandemic and its massive impacts on European economies, this renewed focus on strengthening European industry is of utmost importance and urgency. It is now imperative that the Commission swiftly follows up on its announcements with concrete action and incorporates the strategy in the European recovery plan. It will also be essential to astutely reconcile the ambitious objectives in the area of climate protection with those of increased growth, competitiveness and the creation of new jobs. Only with a strong industry Europe can achieve a swift and sustainable economic recovery and mitigate the impending recession alongside its medium and long-term socioeconomic consequences. This being said, German industry notes that the strategy contains features of a paternalistic industrial policy. It seeks to set the "ambition, speed and direction of travel for the years to come" (p. 1) but scarcely emphasises the role of competition and the free market. The Commission somewhat narrows down the manifold complex global challenges to the ecological and digital transformation. Besides the Corona pandemic and its massive impacts, which were not yet foreseeable at the time this strategy was adopted, other megatrends such as the changing framework conditions of globalisation, demographic change or increased security risks represent socioeconomic challenges that also ought to remain on the industrial policy radar. The Commission formulates high expectations for industry. It expects from all industrial value chains including energy-intensive sectors - that "they will all have to work on reducing their own carbon footprints but also accelerate the transition by providing affordable, clean technology solutions and by developing new business models” (p. 3). It should be noted that German industry has long been committed to sustainability and is already a world leader in a myriad of "green technologies”. The Commission believes that the green transition is primarily an opportunity for companies to actively shape the green transformation and to take advantage of the opportunities offered by Europe's strong position in the field of recycling and clean technologies. Therefore, in the Commission’s view, the new initiatives and announced legislative measures represent a competitive advantage per se. However, the strategy fails to discuss sufficiently how the challenges arising from the transformation can be met
Dr. Heiko Willems | BDI/BDA – The German Business Representation T: +32 2 7921002 | h.willems@bdi.eu | www.bdi.eu