PRESIDENT REVIEWS Potatoes South Africa 2025 Innovation Symposium
Nick Burns, packing shed manager for James Burns & Sons Farms, Almond, Wisconsin, poses with Norkotah potatoes.
On the Cover: Nick Burns of James Burns & Sons Farms Inc., Almond, Wisconsin, was kind enough to pose for a cover photo, in late August, with the remaining Norkotah potatoes raised on the farm last year and in storage yet during a recent visit. As the packing shed manager, Nick is responsible for day-to-day grading and packaging operations, organizing orders, managing the bag inventory, creating priorities for his crew, and much more.
8 BADGER COMMON’TATER INTERVIEW:
Three 450-horsepower Case IH Steiger tractors are ready to get to work, mostly for discing and tillage, at James Burns & Sons Farms, in Almond. Nick Burns—this issue’s interviewee—says the farming operation also has a couple Model 470’s, and a Model 430, 385 and 375. James Burns & Sons Farms has a rich heritage dating back to post-Civil War, in 1867, with the original parcel of land still owned and farmed by the family today. The operation raises about 1,000 acres of fresh market potatoes annually.
NEW PRODUCTS
Soiltech Beacon transmits real-time storage & field
DISHES IT UP
Taco Dip paired with Chili
Lime Waffle Fries is not standard Tortilla chip fare
DANA
WPVGA Board of Directors:
PresideNt: JohN Bustama Nt e
Vice PresideNt: WeNdy Dykstra
Secretary: Josh KNights
Treasurer: JohN HopfeNsperger
Directors: Mike BagiNski, Ra Ndy Fleishauer, Bria N Lee, J.D. Schroeder & Jeff SuchoN
Wisconsin Potato Industry Board:
PresideNt: Heidi Alsum-Ra Ndall
Vice PresideNt: ANdy Diercks
Secretary: Nicola Carey
Treasurer: Keith Wolter
Directors: Rod Gumz, Jim Okray, Eric Schroeder, Joe Seis & Tom Wild
WPVGA Associate Division Board of Directors:
PresideNt: Matt SeleNske
Vice PresideNt: Etha N OlsoN
Secretary: Melissa Heise
Treasurer: Paul Salm
Directors: Brady Patoka, Scott Scheer, Morga N Smolarek, Sally Suprise & Bra NdoN Taylor
Wisconsin Seed Potato Improvement
Association Board of Directors:
PresideNt: Charlie HusNick
Vice PresideNt: ANdy Schroeder
Secretary/Treasurer: Markus Shafel
Directors: Mitch Mattek & CloVer Spacek
Wisconsin Potato Growers
Auxiliary Board of Directors:
PresideNt: Heidi Schleicher
Vice PresideNt: Dakotah Smiley
Secretary/Treasurer: Sama Nt ha Cypher
Directors: Jody BagiNski, Misti KiNNisoN, JeNN a SuchoN & EriN Meister
Mission Statement of the WPVGA: To advance the interests of WPVGA members through education, information, environmentally sound research, promotion, governmental action and involvement.
Mission Statement of the WPVGA Associate Division: To work in partnership with the WPVGA as product and service providers to promote mutual industry viability by providing technology and information resources.
Badger Common’Tater is published monthly at 700 Fifth Avenue, Antigo, Wisconsin 54409
WPVGA Staff
ExecutiVe Director: Tamas Houliha N Ma N agiNg Editor: Joe Kertzma N Director of PromotioNs & CoNsumer
EducatioN: Da N a R ady
FiN a Ncial Officer: KareN RasmusseN E xecutiVe Assista Nt: Julie BrauN
ADVERTISING: To advertise your service or product in this magazine, call (715) 630-6213, or email: Joe Kertzman: jkertzman@wisconsinpotatoes.com. The editor welcomes manuscripts and pictures but accepts no responsibility for such material while in our hands.
MARK YOUR Calendar
OCTOBER
Planting Ideas
There’s more to the story than the “now and then” photos of Jarod (top in each image) and Josh Cieslewicz standing on the steps of a 2001 50-inch Lenco Airhead potato harvester. It’s also the fourth time their father, Paul Cieslewicz, owner of Sand County Equipment in Bancroft, Wisconsin, has sold the harvester. The first time was to Danny Trzebiatowski of Trzebiatowski Pickle Farm, the second to HJV Equipment, a third time to Mike Helbach of Helbach Farms, and now Pauly has sold the tuned up and refurbished Lenco Airhead to Hanson Seed Farm LLC in Cornell, Michigan. I took the second photo on a visit to Sand County Equipment in August. The first image ran 25 years ago in the Badger Common’Tater magazine when Jarod was 3 and Josh 1 ½ years old. The early photo was taken at the Industry Show back when it was held at the Portage County Highway Department facility.
An Associate Division member of the Wisconsin Potato & Vegetable Growers Association (WPVGA), Sand County Equipment and all member companies are listed in the complete 2025 Associate Division Directory in this issue. The Directory is a handy reference the WPVGA provides to Grower and Associate Division members, advertisers, subscribers, and readers as a guide to agricultural equipment, tools, services and supplies.
This October 2025 Associate Division Directory and Bagging/Packaging issue also includes an Interview with Nick Burns, packing shed manager at James Burns & Sons Farms Inc., in Almond, and coverage of the WPVGA Past Presidents Golf Outing, August 19, at Glacier Wood Golf Club, in Iola, and a recent Farmers of the Roche-A-Cri ProducerLed Field Day, August 26, on a section of sweet corn acreage that’s part of the Sterling Farms operation, in Friendship. Enjoy these and all the month’s columns!
Please email me with your thoughts and questions. If you wish to be notified when our free online magazine is available monthly, here is the subscriber link: http://wisconsinpotatoes.com/blog-news/ subscribe.
Joe Kertzman Managing Editor jkertzman@wisconsinpotatoes.com
N1435 Cty Rd D
Antigo, WI (715) 623-2689 farm@sbfi.biz johnt@sbfi.biz
NAME: Nick Burns
TITLE: Packing shed manager
COMPANY: James Burns & Sons Farms Inc.
LOCATION: Almond, WI
HOMETOWN: Almond
YEARS IN PRESENT POSITION: Second year as plant manager. “My uncle Rich retired at the end of 2023, and I transitioned into his position,” Nick explains.
PREVIOUS EMPLOYMENT: “I worked on the farm under my uncle Ed, doing field work, loading trucks in the warehouses, running the fertilizer spreader, whatever needed doing,” Nick, who also waited tables at Grazies Italian Grill of Stevens Point while in college, explains.
SCHOOLING: University of WisconsinStevens Point with a bachelor’s degree in American studies.
ACTIVITIES/ORGANIZATIONS: Volunteers with his mom at the Experimental Aircraft Association AirVenture fly-in convention, in Oshkosh, each year, active in the Central Wisconsin Sports Car Club, races Autocross, and is a member of St. Maximilian Kolbe Catholic Church, in Almond, and the Wisconsin Potato & Vegetable Growers Association (WPVGA) Promotions Committee
FAMILY: Wife, Christine, and three kids, Andrea, Emmy and James
HOBBIES: Autocross racing, hobby farming at home, including a small herd of cattle and chickens, making firewood, and habitat restoration in conjunction with the U.S. Fish & Wildlife Service
Interview NICK BURNS,
packing shed manager and part owner, James Burns & Sons Farms Inc.
By Joe Kertzman, managing editor, Badger Common’Tater
History and heritage are embraced at James Burns & Sons Farms of Almond, Wisconsin, and that’s not lost on the youngest generation.
Fourteen thousand years ago, “Glacial Lake Wisconsin” was formed by the Green Bay lobe of the last glacier in the area, which broke through an ice dam at Baraboo, the rushing waters creating what is now the Wisconsin Dells.
The land where James Burns & Sons Farms Inc. raises crops lies on the eastern shore, or beach, of that longextinct prehistoric glacial lake, with
MAST
the sandy soil and abundant water supply left behind ideal for raising potatoes.
The area is where the Burns family settled shortly after the Civil War,
Above: Though Nick Burns was raised on James Burns & Sons Farms Inc. of Almond, Wisconsin, it wasn’t until two years ago that he transitioned into his position as packing shed manager of the operation.
• CUSTOM EQUIPMENT
Design • Build
Retrofit
In-house or On-site
• PORTABLE WELDING
• ON-SITE FABRICATION
• PARTS SALES
V-belts • Pulleys • Bearings
Air Compressors • Pneumatics
in 1867, with the original parcel of land still owned and being farmed by the family today.
The farm has grown from a couple quarter sections (with a quarter section equaling 160 acres) at the turn of the century to now more than 70 quarter sections, or 11,000 acres of owned and rented land.
NURTURING THE LAND
James Burns I, who passed away in 1999, and his two sons (Jim II and Danny), along with their children, grandchildren and greatgrandchildren, have continued working and nurturing the land, expanding operations and making improvements over time.
Nick Burns, who is a member of the WPVGA Promotions Committee and the son of Jim Jr. III, or “J.R.,” and grandson of James Burns II, carries on the family’s legacy and is steeped in the area’s history.
On his own hobby farm separate from the family operation, Nick has recently completed a habitat restoration project in conjunction with the U.S. Fish & Wildlife Service, having restored seven acres to an oak savannah, a habitat for the endangered Karner blue butterfly.
“The Karner blue butterfly is an indicator species—if it thrives in
a restored habitat, that means the environment is suitable for other native animal and plant species,”
Nick explains.
“My neighbor introduced me to the project,” he says. “He knew I wanted to create an oak savannah because
Above: Case International tractors are lined up in storage at James Burns & Sons Inc., with mainly tillage tractors on the left and row-crop tractors along the wall on the right. The tillage tractors pull discs and plows, whereas the row-crop tractors pull planters and potato harvesters.
continued on pg. 10
it’s a native habitat to the area in the recent post-Ice Age era.”
Nick, are you James’ grandson, and who are the family members still active on the farm? I’m his greatgrandson, with one of his kids being James Burns II, my grandpa, and then my dad is Jim Jr. III (or “J.R.”). My uncles Ed and Dan are active on the farm, with Dan being married to my dad’s sister, and up until recently, Rich, who is retired now.
That’s it for that generation. In my generation, it’s myself, my brother-inlaw, Christian, and my cousin, Grant, who is Ed’s son.
Did you grow up on the farm, and if so, what do you remember most from those days? Yes, I have memories of working in the grading shed, stacking bags of potatoes and picking rocks, all the menial jobs you get to do as a teenager. I started driving tractor at an early age, mowing ditches and valley roads.
I think I was 12 years old the first time I had to make out a timecard. My first job was helping fill the planters for green beans back when all seed was in bags. That was not fun. I worked with my cousin, Clayton, doing that, which was kind of nice. He’s still one of my best friends.
What has your own progression been on the farm? I basically worked
in the summers while I was in high school and college as a shop hand doing maintenance and loading trucks, eventually working my way up to running the fertilizer spreader and now, today, as the packing and grading shed manager.
Before I could drive, I was working in the grading shed, so I kind of knew how the operation worked. I didn’t come in completely green. If my uncle Rich needed help, I’d come over and give him a hand.
What are your main duties on the farm, and how did you come to specialize in that area? Day to day, I organize orders, manage the bag inventory and create priorities for my crew. I break the bad news to them when we have an emergency order that needs to ship out the next morning.
When priority orders come in from one of our big customers who needs potatoes the same day, we stop everything and switch bagging and packing operations over to handle certain jobs.
I have a great crew that keeps on top of things and who I can hand off tasks to—they’re good at taking delegations, so I don’t have to worry about orders being filled. Full-time, there are about 20 of us in the packing shed and we hire 10 or so additional seasonal workers when they’re needed during harvest.
On the farm, I think we’re up to 45 on our payroll, and we hire extra part-time people during harvest and planting to drive trucks or fill planters.
How many acres are planted in potatoes each year? Typically,
Top and Bottom: Potato harvest is in full swing at James Burns & Sons Inc., which raises approximately 1,000 acres of russets for the fresh market annually.
we plant close to 1,000 acres of potatoes annually, depending on the market—850-1,100, generally in that range.
What varieties of potatoes, and are they for processing or the fresh market? We only plant fresh market potatoes, and 99 percent of them get packaged here. We may sell potatoes in bulk to neighbors, depending on availability.
Most of the time, we try to plant Norkotahs, or other varieties if we run out of seed. The last few years, it’s been Caribous, and some years we’ve raised Goldrush potatoes. We had better luck with Goldrush, as Caribous tend to bulk up until they’re overly big.
In addition to grading and packing, do you also store and ship potatoes? We have storage here only for our
“Four guys and a forklift driver can now complete the same job as what used to take 10-12 people, and it’s not as physically straining as packing and hanging bags by hand.”
– Nick Burns
So, if Doug Posthuma from Alsum Farms & Produce calls us saying they need a load for Walmart or ALDI grocery stores, we’ll pack for them. We don’t ship, but instead the customer (receiver or buyer) hires the trucks.
We’ve got eight full-size and one small storage shed on the property with a combined 2,000 tandem-
We store potatoes nearly year-round, with our goal being to run out of the prior year’s crop by the end of June or in early July so we can prepare for harvest.
How many semi-loads of potatoes does the James Burns & Sons operation pack out in a typical day or year? And do you own your own semis? We fill five or six semi-
We fill approximately 1,000 semiloads a year, but we don’t have our own trucks, just our field trucks. Who’s your typical customer for potatoes? We sell mainly to retail grocery stores but also have restaurant and food service customers, with some potatoes going for processing and others to re-packers. That’s a smaller segment of our market. ALDI, Walmart and Kroger are the “big three” retail customers.
What are some of the newest technologies in your packing and grading shed? It’s not brand new, but we have a nice Hagen X-ray sizer and a hollow-heart scanner, as well as a new Fuji-Ace robotic stacker to stack bales of potatoes, Volm weighers and packers, and two automatic balers that work with the robot.
Lately, I’ve been looking into optical graders, but they’re not ideal for russet potatoes, with it still taking a lot of hand grading to get the product you want. Sometimes the optical graders miss rough russet potato skin, or elephant hide as it’s called, which is a big defect—those potatoes need to be pulled out.
Aside from grading, the trend for our
industry in the last few years is small packages. We pack a lot of potatoes in five-pound bags, and sometimes we have customers asking for threepounders.
It takes longer to package potatoes each time you go down in bag size,
Above: With automatic, adjustable dualwicket baggers, four guys and a forklift driver can now complete the same job bagging potatoes at James Burns & Sons as what used to take 10-12 people, and it’s not as physically straining as packing and hanging bags by hand. Shown is still the old way of manually hanging and clipping/ sewing bags.
Left and Above: Some of the newer machines in the grading and packing shed include Volm weighers and packers, and a Fuji-Ace robotic stacker.
using progressively slower packing machines that perform more steps to accommodate the smaller bags. Have packaging materials also changed? Since I’ve been on board, materials haven’t changed a whole lot, but price has gone up. There’s been talk about Walmart switching from plastic bags, but that hasn’t happened yet. They’re automating warehouses to handle RPC’s (reusable plastic containers) made by IFCO.
So, Walmart, which is our biggest customer, wants potato bags that can be placed in the uniform reusable IFCO plastic trays that stack nicely on pallets but are a pain to handle.
Have the packing shed technologies saved you time and labor over the years? I was still working in the grading shed when we installed a robot in 2009 or 2010. We had two—I think they were Lockwoods —and if you made one mistake, the machine would slow down,
and you’d fall behind.
Now it’s a lot easier to keep up and a lot less labor. Four guys and a forklift driver can now complete the
same job as what used to take 10-12 people, and it’s not as physically straining as packing
Though he doesn’t see them often anymore, Nick Burns says he always likes running across the farm’s Burns-branded bags in grocery stores, especially places where he isn’t expecting to see them in the Upper Peninsula of Michigan or in the southern reaches of the operation’s distribution area.
and hanging bags by hand. Now we hang wickets of bags that are pulled off automatically.
What’s on the horizon for grading and packing? Artificial intelligence. Most of the time, I kind of roll my eyes at AI because it’s the current trend to plaster all technologies with AI whether they’re applicable or not, but potato grading using highresolution cameras would be an excellent use of AI.
There are AI optical graders on the market already, but as far as russet potatoes, we have a long way to
go. Admittedly, optical grading is the perfect application for AI, and it works well for red and yellow potatoes. There’s one optical grader on the market meant for field grading that picks rocks and vines out at harvest.
What are your rotational crops and on what rotation? Green beans, sweet corn, field corn, and peas, and we rent land to Warzynski’s (Paradise Farms Inc.) for cucumbers and to Lauer Farms for cabbage. We also plant oats and rye. As far as potatoes, we practice a five-year rotation.
When Agristo was considering Wisconsin for a new processing plant, they asked how many additional potato acres we could plant. If we stepped down to a four-year rotation, we could raise another 1,000 acres of potatoes.
Twenty or thirty years ago, we planted a lot more potatoes, but with our packing and storage capacity, we don’t have a lot of need for additional acres.
A five-year rotation cuts down on disease, though some of the chip growers can get away with a threeyear rotation. For table stock, you really need to keep Potato Virus Y and blight at bay.
What are some of your technologies in the field? Irrigation telemetry, GPS-guided planters, and aerial application using drones—that’s been helpful in controlling potato bugs.
We go around with ground rigs and then treat areas that are difficult to reach using aerial applications— perhaps fields that are too wet
Above: At his own hobby farm at home, Nick Burns, along with his wife, Christine, and three kids, Andrea (right on the tractor), Emmy (left) and James, raises a small herd of cattle and chickens.
Nick Burns & Sons has been adding to its fleet of farm equipment with six new potato bulk trucks, two purchased this year alone.
and saturated for ground rigs, field corners or areas where we don’t want to take another pass in an airplane. We can reach those using drones.
How was the growing season? Pretty good, kind of wet in some weeks, but not too bad. It hasn’t been torrential.
What makes Almond, Wisconsin, an ideal potato-growing region? The Almond area has sandy soil and good
drainage. Even within the confines of our own farm, you can see the contrast of potatoes raised in heavy ground versus sandy soil. Heavy ground has potential but can’t get too wet, especially in raising Norkotahs— they will rot in overly saturated soil.
What are you most proud of regarding James Burns and Sons? I don’t see them often anymore, which is a shame, but I always liked
running across our Burns-branded bags in grocery stores, especially places where I wasn’t expecting to see them in the Upper Peninsula of Michigan or in the southern reaches of our distribution area. That was
Above: For planting, James Burns & Sons uses a Gallenberg seed and fertilizer filler and Harriston planters.
always kind of fun.
We’re still packaging in our Burns bags from time to time, but not as many customers request them
anymore. They want potatoes packed in their own branded bags.
What’s your favorite part of the job? I think, during the holiday rush
in early November for Thanksgiving and before Christmas, when we’re packing 10 semi-loads a day for five days a week at full capacity, that’s cool seeing all the product moved through here.
It gets to be long days sometimes, but it is ultimately satisfying seeing the product turned over at such a high volume.
Is there another generation ready to take over the farm after you? I’ve already got aspirations for at least one of my children to come onto the farm and work with me, but they’re little yet.
Currently, I have the oldest grandkids in our family, the closest ones to working age. They like coming and visiting the office.
Left: The 1960s-era cover of Vegetable Grower magazine features International Harvester 560 tractors, Dahlman mounted potato diggers, and Nick’s great-grandpa (James Burns I) on the far left, a field worker, second from left, his great uncle Dan Burns, second from right, and his grandpa (James Burns II), far right, with his dog, Fannie.
Right: A John Deere R4045 fertilizer spreader is filled at James Burns & Sons Farms Inc.
My oldest daughter, Andrea, says, “Daddy, let’s go see the potatoes, let’s go see the potatoes!” She likes the machines in the grading and packing shed.
Is there anything I’ve missed that you’d like to add? I’ll probably be in
this position for the rest of my life, and I’m satisfied with that. I’m only 31 years old, but my big pipe dream during retirement is to expand my own hobby farm. We only have 15 acres at my house, but I’d like to do a lot more with it.
Left: Sometimes a potato farming operation in Almond, Wisconsin, needs to remove a huge rock pile before expanding a field, as is the case at James Burns & Sons Farms.
Right: Parting shot: Enjoy a sunrise photo during potato harvest circa-2015 on James Burns & Sons Farms.
WPC
President
Attends
Potatoes South Africa 2025 Innovation Symposium
Peter VanderZaag presented well-received keynote address on “Enabling the Future of Potatoes”
World Potato Congress (WPC) President Peter VanderZaag and WPC International Advisor and CEO of Potatoes South Africa Willie Jacobs had the opportunity to connect in South Africa this July during the Potatoes South Africa (PSA) 2025 Innovation Symposium.
It was also an excellent opportunity to meet with producers in the
country and learn more about the PSA industry.
South Africa may not always top the list of global potato-producing nations, but Potatoes South Africa is rapidly proving itself as a global leader in building a robust, inclusive, and innovative potato sector.
With over 500 commercial growers cultivating more than 52,000 hectares
and producing upwards of 2.6 million tonnes of potatoes annually, PSA is demonstrating the transformative power of a grower owned and driven model.
Potatoes South Africa operates on a simple yet powerful principle: collective support builds collective success. All growers of fresh potatoes contribute an assessment rate on each bag sold, while processors contribute based on the potatoes they receive.
This pooled funding—approximately U.S. $3.4 million annually—sustains a comprehensive strategy divided across four key areas: Innovation & Research, Transformation, Marketing, and Promotion.
Above: From left to right, WPC International Advisor and CEO of Potatoes South Africa
Willie Jacobs and World Potato Congress (WPC) President Peter VanderZaag visit a potato field of South African grower Sampie Roets.
Left: A hundred South African workers pick potatoes destined for chipping.
Around 38% of the annual budget goes toward operational needs, with the remaining funds nearly equally divided to strengthen the entire value chain. PSA’s model ensures that research, emerging farmer development, and market building receive consistent and targeted investment.
One of PSA’s most impactful initiatives is its Transformation program aimed at developing new potato growers and creating inclusive opportunities across the sector.
EMERGING FARMERS
In collaboration with Khula (a smart farming support platform backed by CSR-driven entrepreneurs) and through government grants, the program equips emerging farmers with technical training, irrigation infrastructure, and post-harvest tools.
A recent site visit by VanderZaag to several new potato growers in Limpopo Province revealed both promise and progress. These growers, ranging from recent entrants to those with five or more years of experience, are already making tangible contributions to food production and rural employment.
Each farm is estimated to benefit more than 500 people, demonstrating how agriculture can serve as a powerful engine for local economic growth.
While challenges remain, including infrastructure and post-harvest handling capacity, the support from PSA and Khula has enabled these farmers to establish themselves with confidence. There is strong potential for future improvements through cooperative models and shared facilities.
Scientific advancement is at the heart of PSA’s strategy. The organization funds research across universities and government institutions in areas critical to the industry: crop and soil health, digital agriculture, continued on pg. 20
“Potatoes South Africa CEO Willie Jacobs has played a pivotal role in shaping national and international dialog around potatoes.”
– Peter VanderZaag, World Potato Congress President
WPC President Attends Potatoes South Africa 2025 Innovation Symposium . . . continued from pg. 19
post-harvest quality, and alternative uses for potatoes, among others.
This commitment comes to life every two years at PSA’s Innovation Symposium, held in Pretoria. The event provides a platform for researchers to present findings and, uniquely, to engage directly with growers in facilitated panel discussions.
This dynamic structure encourages accountability and relevance, ensuring that the research funded meets real-world farming needs.
This year’s symposium attracted 380 participants and featured presentations on alternate uses for potatoes, irrigation optimization and soil health, crop protection and risk management, understanding the root biome, enhancing efficiency and post-harvest quality, and enabling the future of farming.
GLOBAL INNOVATIONS
Dr. VanderZaag was invited as the closing keynote speaker and presented on “Enabling the Future of Potatoes,” highlighting emerging global innovations and their potential relevance to the South African context.
The enthusiastic response reflected a strong appetite among local growers for forward-thinking, practical solutions.
The symposium also served as a launchpad for building momentum toward the upcoming 2026 World Potato Congress in Kenya. Interest among attendees was high with many participants expected from South
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STORAGE VENTILATION
• COMPUTERIZED CONTROL PANELS
• HUMIDIFICATION
• REFRIGERATION
SPROUT INHIBITING
• FRUIT GUARD APPLICATIONS
• SMART BLOCK APPLICATIONS
• CIPC, CLOVE OIL APPLICATIONS
Africa to the October 2026 event.
The Congress aims to bring together global and African growers, researchers, and industry leaders to share practical knowledge and collaborative strategies for advancing potato production worldwide.
“Potatoes South Africa CEO Willie Jacobs has played a pivotal role in shaping national and international dialog around potatoes,” VanderZaag says. “His insights and leadership continue to guide how the industry evolves to meet future challenges with coordinated action and innovation.”
With an average yield of 50 tonnes per hectare, which is among the highest globally, South Africa’s potato sector is not only productive, but a model of how strategic coordination, research-driven growth, and inclusive transformation can deliver results.
PSA’s integrated approach, from field to market, is strengthening the entire value chain and ensuring long-term sustainability.
To learn more, visit https:// potatocongress.org.
World Potato Congress International Advisor and CEO of Potatoes South Africa Willie Jacobs (left) and World Potato Congress President Peter VanderZaag attended the Potatoes South Africa 2025 Innovation Symposium, in July.
When Weeds Refuse to Die
Six
facts about
herbicide
resistance
that
may seem like science fiction
By Jed Colquhoun, professor
and extension specialist, University of Wisconsin (UW)-Madison Department of Plant and Agroecosystem Sciences
Reprinted with permission from GROW Magazine, UW College of Agricultural & Life Sciences
Above: Dr. Jed Colquhoun, UW Department of Plant and Agroecosystem Sciences, gives water quality and weed management research updates at the 2025 Hancock Agricultural Research Station Field Day.
Synthetic herbicides were introduced to agriculture shortly after World War II. Affordable, reliable and effective, they rapidly became the mainstay for weed management.
Today, however, this strategy is going to seed as herbicide-resistant weeds dominate the landscape. For many years, target-site herbicide resistance was the primary culprit, but metabolic resistance is becoming more common.
The mechanisms underlying this problem, and some of the potential solutions, might seem more at home in a science fiction movie than in a farm field.
1. In target-site resistance, the chemical puzzle pieces no longer fit together. Most herbicides control weeds by blocking enzymes critical to a plant’s function and growth, such as photosynthesis.
In target-site resistance, weeds with genetic mutations are selected unintentionally. This creates an altered target site where the herbicide compound no longer fits, and the enzyme continues to function.
If that altered target site trait is passed on to the next generation via weed seed production, the population becomes herbicide resistant.
2. In metabolic resistance, generalist enzymes “digest” the herbicide before it can damage the weeds. The enzymes break down the herbicide into metabolites that are less mobile and less toxic to the plant and then dump the weakened molecules into plant parts where they are sequestered and rendered inactive. This process may sound more akin to the absorptive abilities of Hollywood’s “The Blob” (1958) than a plant.
3. Metabolic resistance is biologically intriguing but agriculturally challenging. The enzymes responsible for metabolic resistance are found in plants and insects (as well as humans) and generally attack stressors, which, in the case of weeds, can include herbicides.
In practical terms, this makes agricultural weed management very unpredictable: Metabolically resistant weeds can overcome herbicides that chemists have yet to even imagine, a seemingly anticipatory capability that, if we didn’t know better, might be mistaken for extrasensory perception, or ESP.
4. The combination of target-site and metabolic resistance has become the norm rather than the exception for some common weeds. For example, waterhemp is not a new weed in Wisconsin agriculture, but it has become more widespread among field crops in recent years and is
almost always resistant to at least one herbicide site of action.
In cases across the grain belt, a single plant can resist six or more types of herbicides. This leaves farmers with few practical management options, a growing seed bank of resistant weed populations, and reduced crop production.
5. Metabolic enzymatic activities are also not specific to plants and herbicides, which makes for complex resistance scenarios. For example, UW College of Agricultural & Life Sciences (CALS) entomologists have found that some of the fungicides commonly used for potato disease control can upregulate metabolic enzyme production in Colorado potato beetles.
The resulting increase in enzymatic activity impairs insecticide performance. It’s another sci-fi hallmark—the
continued on pg. 24
SNOWDEN • ATLANTIC • LAMOKA MANISTEE • LADY LIBERTY
MACKINAW • PETOSKEY • BLISS
Contact: Jim or John
When Weeds Refuse to Die. . . continued from pg. 23 sometimes-challenging consequences of scientific advancements.
6. Lasers could be a solution to weeds. At CALS, we’re working with Wisconsin farmers to adopt innovative weed management strategies, including laser weeders. These machines use high-resolution cameras to scan the ground while rolling across the field, artificial intelligence to separate crops from undesirable plants in real time, and lasers to zap weeds up to every 50 milliseconds with sub-millimeter accuracy.
It may feel speculative, but it’s very real and the kind of bold, advanced solution that’s needed to keep agriculture thriving.
Jed Colquhoun is a professor and extension specialist in the UW Department of Plant and
Above: Illustrated is a “monstrous” version of waterhemp, a common herbicide-resistant weed, as it takes laser fire. Laser weeders use high-resolution cameras to scan the ground while rolling across the field, artificial intelligence to separate crops from undesirable plants in real time, and lasers to zap weeds up to every 50 milliseconds with sub-millimeter accuracy. Illustration by Jordyn Vowels
Agroecosystem Sciences. His research and outreach focus are on commercial specialty crop production. He is director of UW’s Integrated Pest Management program and a member of Extension’s Crops and Soils team.
Now News
Fairchild Equipment Donates Forklift to Area Church
Green Bay First operates a pantry that distributes over 350 bags of food weekly
Fairchild Equipment, a leader in material handling solutions celebrating its 40th anniversary this year, has donated a refurbished Hyster S50 internal combustion, cushion tire forklift to Green Bay First, a local church dedicated to serving the community.
This contribution highlights Fairchild Equipment’s commitment to giving back and fostering partnerships that make a difference.
Green Bay First operates a pantry that distributes over 350 bags of food each week and provides transportation for children and families to access meals, mentorship, and community resources.
Having previously borrowed forklifts from Fairchild Equipment to unload large food donations, the church identified an ongoing need for its
own forklift.
Fairchild Equipment recognized the crucial role Green Bay First plays in supporting local families. The company located a high-quality used forklift, performed a thorough safety inspection, replaced its forks, and
Above: Fairchild Equipment donated a forklift that will be used by Green Bay First church to unload large food donations the parish collects for community members in need. Emilio Nunez, champion level technician at Fairchild Equipment, is shown in the second photo refurbishing the Hyster S50 forklift.
gave the unit a fresh coat of paint to ensure it was ready for delivery.
Additionally, Gessler’s Auto & Towing partnered with Fairchild Equipment by donating transportation services to deliver the forklift to the church.
EXPRESSION OF GRATITUDE
During a ribbon-cutting ceremony that took place at Green Bay First, on June 10, to commemorate the donation, Amber Coplen, Green Bay First’s administrative assistant, expressed her gratitude.
“This has been a dream of ours for
a long time coming,” Coplen said. “With food coming through this building seven days a week and all of the outreach events we do, it’s a lot of manual labor, and we are mostly volunteers.”
“This forklift will take a tremendous weight off their shoulders,” she added, “and we cannot thank Fairchild Equipment enough for this blessing. We are very grateful.”
Chad Fairchild, chief executive officer of Fairchild Equipment, emphasized the company’s dedication to community support.
“At Fairchild Equipment, one of our core values is being active in our communities,” he said. “We’re honored to help the phenomenal team at Green Bay First, who work tirelessly to make a positive impact on so many lives. This partnership showcases the importance of coming together to support those in need.”
The forklift will enable Green Bay First to efficiently handle food donations, reducing physical strain on volunteers and allowing resources to be distributed more quickly to the community.
Farmers of the Roche-A-Cri Group Hosts Field Day
Producer-led event showcases sweet corn production & conservation practices
The Farmers of the Roche-A-Cri, a group of nine farms in the Big RocheA-Cri Creek and Little Roche-A-Cri Creek watershed, held a producer-led “Grow and Tell Field Day,” August 26, for community members.
Joe and Dana Seis of Sterling Farms hosted the event on a section of sweet corn acreage that’s part of their operation in Friendship, Wisconsin. Most of those belonging to the Farmers of the Roche-A-Cri producer-led watershed protection group, like Sterling Farms, are also
members of the Wisconsin Potato & Vegetable Growers Association (WPVGA).
The field day was not only a chance for the Seis family to share their farm’s history with neighbors and interested parties, but also to explain conservation methods they practice as part of the Wisconsin Healthy Grown program.
Those in attendance learned about soil health, how sweet corn moves from field to fork, and what the producer-led group is doing to
protect and enhance the Big and Little Roche-A-Cri watershed while sustainably raising crops.
Representatives from Heartland Farms were on hand to discuss using drones for seeding cover crops and give a drone flying demonstration. Cover cropping is one of several ways potato and vegetable growers maintain soil health through nutrient management and replenishment.
Allied Coop was on hand with a fertilizer spreader and a table set up in front of it with samples of crop protection products Sterling Farms uses to produce a healthy crop.
SLOW-RELEASE FERTILIZER
Joe explained how he uses polycoated fertilizer that slowly releases product over time as needed, and how the farm sends soil samples to a laboratory for testing to determine what nutrients are lacking at any given time during the growing cycle.
“’We’re spoon-feeding fertilizer rather than putting it all out there at once,” he said. “On my farm, we soil sample every acre every year. A lot of farmers do it every three years, but I want to know what’s going on in the
Above: Joe and Dana Seis (second and fifth from left) of Sterling Farms, with their sons Calvin and Gabe behind them, hosted a Grow and Tell Field Day on a parcel of sweet corn acreage that’s part of their operation in Friendship, Wisconsin.
field. A lot of times, we’ll have low pH levels that need to be addressed.”
“Allied will use variable-rate application methods to spread lime out on the field,” Joe added, “and they’ll plant a cover crop of rye or oats after the corn is harvested.”
Farmers of the Roche-A-Cri is funded by the Wisconsin Department of Agriculture, Trade and Consumer Protection (WDATCP) through
Producer-Led Watershed Protection Grants awarded to growers focused on non-point source pollution abatement activities.
The program goal is to improve Wisconsin’s soil and water quality by supporting and advancing producer-led solutions that increase on-the-ground practices and farmer participation in local watershed efforts.
Schultz
Rick
to discuss using drones for seeding cover crops and give a drone flying demonstration. Cover cropping is one of several ways potato and vegetable growers maintain soil health through nutrient management and replenishment.
The Farmers of the Roche-A-Cri is dedicated to building a local body of knowledge regarding the state of natural resources through watershedscale and on-farm research. The grower members are committed to being stewards of the land and water, demonstrating to the public that farmers are conservation leaders.
Tom
(left) and
Perault (second from left) of Heartland Farms were on hand
It Was Nice Weather for Past Presidents Golf Outing
Players hit the links at Glacier Wood Golf Club after WPVGA Board Meeting
On August 19, a time-honored annual tradition continued as the WPVGA held its Past Presidents Golf Tournament at Glacier Wood Golf Club, in Iola, Wisconsin.
As is tradition, current WPVGA Board President John Bustamante chose the
course this year, though, admittedly, he doesn’t golf, yet he was kind enough to allow others the chance and sent them off with well wishes.
The annual tournament honors the current and past presidents of the WPVGA Board of Directors
and affiliated boards, who often invite their spouses and family members. The event is a good opportunity for potato and vegetable growers and associates who have volunteered their time and remain involved in the industry to catch up and have some fun.
Winners of the three- and fourperson scramble were Steve Tatro, Dale Bowe, and Dennis and Mary Schultz, with a score of five under par!
A fun-filled day that began with a WPVGA Board meeting continued during the golf outing and was capped off with a nice dinner at the course in anticipation of playing another round in 2026.
Top: Participants in the WPVGA “Past Presidents Golf Outing,” August 19, include, from left to right, Chris Brooks, Tamas Houlihan, Randy Fleishauer, Wendy Dykstra, Dennis Schultz, Wayne Solinsky, Dale Bowe, Steve Tatro, Brian Lee and Casey Kedrowski. Left: Wayne Solinsky attempts a long put while Casey Kedrowski looks on during the 2025 Past Presidents Golf Outing.
Dennis Schultz blasts one off the tee at Glacier Wood Golf Club, in Iola, Wisconsin, during the WPVGA Past Presidents Golf Outing.
CALS Offers New Major in Plant Science and Technology
Department of Plant and Agroecosystem Sciences
Launches M.S. & Ph.D. programs
The University of Wisconsin (UW)Madison Department of Plant and Agroecosystem Sciences (PAS) in the College of Agricultural and Life Sciences (CALS) recently received approval from the UW Board of Regents to launch a new undergraduate major in plant science and technology.
The major, which students could declare starting in fall 2025, combines the latest in technology with the basic principles of the biology of plants.
In 2023, the Departments of Agronomy and Horticulture merged to form PAS. The plant science and technology major is a reimagining of the agronomy and horticulture majors previously offered and complements the department’s agroecology major, launched last year.
The cutting-edge program attracts students who previously chose agronomy or horticulture majors as well as new students interested in the
technological side of crop production.
“The plant science and technology major is for students who want deep scientific fundamentals to build on and who want to be at the forefront of technological innovations for food systems,” says Kathryn Jones, academic advising manager in PAS.
Students in the major have a strong foundation in math and science and study the processes of how plants work. They also learn how to apply technological solutions, such as drones, gene editing, automation and
Top: Students enrolled in the new plant science and technology major learn how to apply technological solutions, such as drones, gene editing, automation and artificial intelligence, to challenges facing society, including food distribution, resource management and crop responses to climate change.
artificial intelligence, to challenges facing society, including food distribution, resource management and crop responses to climate change.
Coursework introduces plant fundamentals and helps students understand the complex social and economic systems in which the bioeconomy operates.
ACCESSIBLE TO STUDENTS
The program does not require prior knowledge of farms or food systems
SUPPORT YOUR FELLOW WPVGA MEMBERS
When you need goods or services, please consider asking our Associate Division Members for quotes or explore what they have to offer. Together, we make a strong organization and appreciate how wonderful we are as a group.
. continued from pg. 29
and is accessible to students from many areas of interest.
Once enrolled, they work with faculty and staff committed to mentoring and supporting student development through hands-on work at facilities such as on-campus greenhouses, UW’s Agricultural Research Stations or the Wisconsin
Crop Innovation Center.
“There is a real interest among people in the program to work individually with students and cultivate student success,” says Irwin Goldman, a professor in PAS. “There are opportunities for internships, independent study and more. Faculty and staff want to connect with students and show them how research works.”
For years, the demand for plant scientists has exceeded the number of students trained in these fields. Graduates of the program will address that need and could go on to graduate school or find careers in crop production systems, consulting, precision agriculture, biotechnology, business, agricultural policy and more.
PAS also recently received approval from the UW Board of Regents to launch Master of Science (M.S.) and Ph.D. programs in plant science and technology.
The new graduate programs dive deep into the science and cuttingedge technologies behind growing the world’s food, fuel, and fiber, and prepare students to lead the future of sustainable agriculture. Students began enrolling in the programs for the present fall semester.
The new plant science and technology graduate programs will replace previous M.S. and Ph.D. programs in agronomy and horticulture. The unified programs will support the educational and research missions of the new PAS department, robustly represent the field and faculty expertise, and better serve students and their career goals.
THOUGHTFULLY DESIGNED
“Our new plant science and technology programs are thoughtfully designed to open doors for students and equip them with the skills and
knowledge they need to succeed in their careers,” says Amaya Atucha, professor, extension specialist and chair of PAS.
These newly integrated programs explore how plants function and interact with their environments, from the cellular level to entire ecosystems.
Students discover how agricultural plants contribute to food, fuel, fiber, aesthetic value and human well-being, while gaining handson experience with the latest technologies in agronomy, horticulture, crop production, physiology, and pest and weed management.
The dynamic, interdisciplinary approach is designed to prepare future leaders in plant science.
“We’re working to ensure that our academic programs are meeting the needs of industry and innovations in technology,” Atucha remarks. “Our coursework is designed to reflect the dynamic intersection of crop production and technology innovation.”
The new plant science and technology programs are designed to stand out to students and employers. With agricultural and food science careers projected to grow faster than average over the next decade, graduates will be well positioned for success across a wide range of fields.
Whether pursuing research, outreach, non-profit work or consulting, students will be prepared to make contributions in both the public and private sectors. Career paths may include roles such as crop consultant, research scientist, agronomist, greenhouse manager, climate-smart agriculture advisor or precision agriculture specialist.
People WPVGA Hall of Famer Francis Gilson Passes Away
He was instrumental in developing the Langlade County Ag Research Station
Francis A. Gilson, of Antigo, Wisconsin, died on September 3, 2025, at Evergreen Terrace Assisted Living. He was 89 years old. Francis was born on October 26, 1935, in Rosiere, a son of Wallace and Blanche (Charles) Gilson. On April 30, 1960, he married Donna Matzke at Holy Name of Mary Catholic Church, in Maplewood.
Francis graduated from Casco High School in 1953. He went on to earn a Bachelor of Science degree in Agricultural Education from the University of Wisconsin (UW)-River Falls, in 1957, and received a Master of Science in Horticulture from UW-Madison, 1970. He proudly served in the United States Army from 1958 to 1960.
In 1962, Francis moved to Antigo and began his 30-year career with the University Extension and Langlade County. He was appointed County Agriculture Research Agent, as fair secretary in 1964, and was instrumental in developing the Langlade County Agriculture Research Station in 1975.
Francis was promoted to Professor in the UW Extension Agriculture/ Ag Business Department in 1989, and in 1998, was inducted into the Wisconsin Potato & Vegetable Growers Association (WPVGA) Hall of Fame.
Francis was a member of St. John Catholic Church, the church choir, and served as a lector. He was also a member of the Antigo Kiwanis Club, Benevolent and Protective Order of Elks Lodge 662, the Monsignor Conrad Saile Council
1002 Knights of Columbus and was an FFA Alumni.
FAVORITE
PASTIMES
He enjoyed snowmobiling, fishing, hunting, softball, golf, singing and dancing. His favorite pastime was cheering on the Green Bay Packers and Wisconsin Badgers.
Survivors include two sons, Tom Gilson of Minneapolis, and David (Katie) Gilson of Pewaukee; two daughters, Nancy Gilson of Antigo, and Sue (Mike) Felder of Weston; a son-in-law, Dan Shannon of White Lake; and six grandchildren, Eryn and Bret (Erin) Shannon, Annabel and Ainsleigh Gilson, and Cade and Cole Felder.
Francis is also survived by two greatgrandchildren, Callan and Mae Shannon; a sister, Clare Graf of Union Grove; two sisters-in-law, Karen (Gary) Alexander of Suamico,
October 26, 1935 – September 3, 2025
and Lynn Gilson of Green Bay; and many nieces, nephews, other relatives and friends.
Francis A. Gilson
In addition to his parents, he was preceded in death by two daughters, Beth Shannon, and infant Theresa Gilson; his father and mother-in-law, Eric and Marie Matzke; a brother, James Gilson; and a brother-in-law, Rollie Graf.
A private funeral mass was held at St. John Catholic Church. Entombment took place at Queen of Peace Cemetery.
The family would like to thank Sarah, Gary and the wonderful team at Evergreen Terrace, and Aspirus
Food + Farm Exploration Center Adds Culinary Director
Kasey Cromer is a Le Cordon Bleu-trained chef & seasoned hospitality professional
Planning your next event just got easier (and tastier). You know how important great food and thoughtful details are to a successful gathering. That’s why the Food + Farm Exploration Center in Plover, Wisconsin, is excited to share what’s new, starting with a fresh face and fresh menus.
The Food + Farm Exploration Center is thrilled to welcome Kasey Cromer
as its new culinary and events director. A Le Cordon Bleu-trained chef and seasoned hospitality professional, Cromer brings wideranging experience, from fine dining to farm-to-table, to every plate and event.
Under Cromer’s leadership, the Food + Farm Exploration Center has launched brand-new curated menus that reflect its commitment to quality,
LeRoyer Hospice for their care and support.
Bradley Funeral Home assisted the family with arrangements, and online condolences can be shared at www.bradleyfh.com.
seasonality, and sustainability.
Rooted in a farm-to-fork philosophy, the Food + Farm Exploration Center’s event, harvest, and holiday menus are designed to elevate visitors’ experiences in a one-of-a-kind space.
Linda Rather Passed Away Peacefully
Her career spanned 45 years as a field scout for area potato growers
Linda Rather, age 68, passed away peacefully on August 31, 2025, after a courageous battle with cancer, surrounded by dear friends.
Born on February 18, 1957, Linda was the daughter of Robert and Margene (Towne) Rather. A proud graduate of Waupun High School, Class of 1975, she went on to attend UW-Platteville, where she studied agronomy. Her deep love for the land and commitment to agriculture would go on to shape both her life and career.
Linda made her home in the Ripon and Green Lake area, where she
built a life rooted in hard work, quiet strength, and meaningful connection.
For 45 years, she worked as a field scout for potato growers in the Plainfield and Stevens Point areas, a career she truly loved. Her dedication, expertise, and genuine relationships with local growers earned her deep respect and admiration.
In addition, she successfully ran her own business for over four decades, a testament to her unwavering determination and work ethic.
Beyond her professional life, Linda was known for her creativity and artistic spirit. She had a passion for knitting and crocheting, and her beautifully handcrafted pieces were a familiar sight at Green Lake Town Square during the offseason.
She was also a proud and active member of the Daughters of the American Revolution (DAR) and the National Society Daughters of the Union (NSDU), organizations that reflected her deep appreciation for heritage, history, and service.
COUNTRY LIVING
Linda cherished the charm of smalltown life, especially during the holidays, and looked forward each year to Ripon’s festive “Dickens of a Christmas” celebration. A lover of nature and the peace of country living, she found joy in the outdoors, in bowling with friends, and in life’s simplest pleasures.
She is survived by her sister-inlaw, Felicia Rather; niece, Isabelle; nephew, Derek; stepbrothers, Robert (Sandie) Guenther and Randy (Jill) Guenther; several cousins; and many cherished friends. She was preceded in death by her parents, Robert and Margene; stepfather, Bert; and brother, James.
Linda will be remembered for her kindness, resilience, and the quiet, steady way she enriched the lives of those around her. Her legacy lives
on in every life she touched, every stitch she made, and every field she walked.
Visitation was held on September 19, 2025, at Werner-Harmsen Funeral Home in Waupun with Pastor Jacob Nault officiating. A funeral service followed, with interment at Cattaraugus Cemetery in Waupun immediately afterward, and a luncheon for family and friends.
The service was live recorded and made available for viewing for those unable to attend.
Memorials in Linda’s name may be directed to:
• John Scott Horner Chapter NSDAR, c/o Tonya Alling, 11 Stanton Street, Ripon, WI 54971
• Caestecker Public Library, P.O. Box 278, Green Lake, WI 54941
• Decades of Experience & Local Reach
Serving Central Wisconsin since 1991, Dynamic Alliance Roofing brings over 30 years of proven expertise in agricultural roofing.
• Certified Duro-Last® Roofing Specialists
Linda Rather February 18, 1957 – August 31, 2025
Both causes were dear to Linda’s heart and reflect her enduring commitment to community, heritage, and lifelong learning.
New Products Loveland Products Launches Extract® XC
New concentrated formula advances residue and nutrient management efficiency
Loveland Products, Inc. announces the launch of Extract® XC, a nextgeneration product of its trusted Extract Powered by Accomplish® (Extract PBA). In a new concentrated formulation, Extract XC helps farmers release more nitrogen and sulfur from crop residue, using half the product per acre compared to previous versions.
Easier handling and proven results make it simple to integrate residue management into fall and spring fertility programs.
“Farmers are always looking for ways to get more out of every dollar they invest,” says Ron Calhoun, senior manager of plant nutrition for Loveland Products. “With Extract XC, they can get more nutrients working for their next crop while handling fewer jugs and making fewer passes.”
“It’s about making fall fertility simpler,” Calhoun adds, “more efficient, and more profitable.”
When crop residue ties up nitrogen
and sulfur, it can limit fertilizer efficiency, early crop growth and yield potential.
Extract XC addresses this challenge by combining microbial-derived biochemistry with ammonium thiosulfate (ATS) to accelerate residue breakdown, balance the carbon-tonitrogen ratio, and release nutrients in a plant-available form, even under cool conditions.
Extract XC Agronomic Benefits
• Maximizes nutrient release from crop residues and soil
• Extends nutrient availability later into the season
• Supports easier spring planting and even crop emergence
• Optimizes yield potential for the following crop
Designed for flexibility, Extract XC can be applied with fall burndown or liquid fertilizer and is compatible with herbicides such as glyphosate. This enables farmers to enhance nutrient availability without requiring additional field passes, thereby saving time and labor.
By increasing nutrient use efficiency, Extract XC enhances uptake of both residue-released nutrients and applied fertilizer. This supports higher yield potential while lowering input cost.
In addition, the product promotes nutrient cycling and soil health, which can contribute to long-term productivity and deliver better results for growers.
As growers prepare fall fertility plans. Extract XC offers a practical way to get more from every acre by putting residue nutrients back to work for the next crop.
For more information on Extract XC, reach out to your local Nutrien Ag Solutions crop consultant, or go to www.lovelandproducts.com.
Optimize Storage with Beacon Technology
Inside the potato pile, device collects and transmits real-time data via cellular connection
Growers face two major challenges that impact both yield and storage efficiency:
1. Irrigation Efficiency – As more farmers turn to irrigation, realtime soil condition data is essential for maximizing water use and preventing over- or underwatering. Without this data, irrigation decisions are based on guesswork, leading to wasted water or yield loss due to drought stress.
2. Storage Monitoring – Once harvested, potato piles are at risk of hidden rot and storage loss. Without real-time data from the center of the pile, growers may not detect problems until it’s too late, leading to unnecessary crop loss and reduced profits.
ATC Labs offers a single, powerful solution that addresses both irrigation efficiency and storage monitoring:
✓ The Soiltech Beacon – A small, yellow device about the size of a rugby ball collects and transmits real-time data via cellular connection.
✓ In the Field – Buried in the row with the crop, the Beacon from Soiltech provides critical soil moisture, transpiration rates, and rainfall impact data to optimize irrigation.
✓ In Storage – After harvest, the same Beacon is placed inside the potato pile to monitor storage conditions and detect potential rot or spoilage early.
✓ Cloud-Based Access – Data is sent via cellular network to the cloud, where both the grower and ATC Labs can access real-time insights.
How to Get Started: A Simple Four-Step Plan
1. Determine Your Needs – Decide how many pivots, fields, and/or storage locations you want to monitor.
2. Order Your Beacons – Place your equipment order through ATC Labs.
3. Installation & Setup – ATC Labs will place the Beacons and show you how to access the data.
4. Use the Data – Make informed decisions on irrigation and storage or opt for regular reports from ATC Labs for a fee.
The Cost of Inaction: What Happens if You Don’t Use the Beacon?
Inefficient Irrigation – Without real-time soil moisture data, growers may waste money pumping water unnecessarily or suffer yield loss due to drought stress.
Undetected Storage Loss – Hidden rot in potato piles can lead to significant crop loss, reducing overall profits.
Guesswork-Based Management –Without data, irrigation and storage decisions rely on observation rather than science, leading to potential inefficiencies and lost revenue.
The Benefits of Using the Soiltech Beacon
✓ Optimized Irrigation – Get more crop in healthier condition by applying just the right amount of water at the right time.
✓ Reduced Storage Loss – Know early if your crop is storing well or if action needs to be taken to prevent rot.
✓ Take Control of Your Data – Make informed decisions based on real-
time, farm-specific conditions.
Act today! Figure out how many Soiltech Beacons you need for your fields and storage locations (1 per pivot/storage) and decide where to place them to maximize coverage and insights. Order early to ensure equipment availability!
Beacon price: $750 per unit, and cellular data connection: $100 annually per unit.
Once your order arrives, ATC Labs will schedule a time to install the Soiltech Beacons in the field and storage. Don’t let irrigation inefficiencies or storage losses cut into your profits.
Contact ATC Labs today to get started!
Contact Noel Currie, 207-768-0681, or try the new office number, 207-768-0781, noel@curriecompany. com. Or, contact T.I.P. Inc., 1619 County Road K, Custer, WI 54423, 715-592-4650,
AD 15 Wisconsin Potato & Vegetable Growers Association
LARGEST THROUGHPUT, SMALLEST FOOTPRINT
The Newtec Celox-Dual-UHD 2 delivers high throughput in a compact design, handling up to 50k potatoes on a 4’ system or 100k on a 5.5’ system, optimizing efficiency in potato sizing.
Auxiliary News
By Dakotah Smiley, Vice President, WPGA
Hello, all! As harvest winds down, let’s take a moment to celebrate the incredible memories we made at the 2025 Wisconsin State Fair this August. The aroma of baked potatoes filled the air once again, drawing in fairgoers from near and far!
This year’s Fair, held August 7–17, was packed with great music, mostly beautiful weather (aside from a rainout and flooding that caused the event to close a day early), lively exhibits, and of course, our famous baked potatoes.
Each morning, our booth opened at 10 a.m. to a line of eager visitors ready for their breakfast spud, and we stayed busy right through 10 p.m., serving the last of our delicious potatoes late into the night.
It takes nearly 150 dedicated volunteers to keep our baked potato booth running smoothly. Selling baked potatoes at the fair remains one of the most important fundraisers for the Wisconsin Potato Growers Auxiliary, and we are proud of the teamwork and dedication that make it possible. We couldn’t have done it without every single one of our volunteers. Your hard work and enthusiasm are what make the booth such a success and fun tradition year after year!
Looking ahead, we would love to see even more new faces join us. If you’re interested in volunteering at the 2026 State Fair or learning more about becoming part of the Auxiliary, please contact the Wisconsin Potato & Vegetable Growers Association office at 715-623-7683. We’d be thrilled to welcome you!
Until next time, Dakotah
It takes nearly 150 dedicated volunteers to help the Wisconsin Potato Growers Auxiliary sell baked potatoes as part of its largest annual fundraiser. Group 1 was chaired by Linda Vollmar.
Group 2: This group of Wisconsin Potato Growers Auxiliary (WPGA) State Fair baked potato booth volunteers was chaired by Tara Jameson.
Group 3: WPGA State Fair baked potato booth volunteers, Marie Reid, chairwoman
Group 5: WPGA volunteers, Oriana Spurgeon-Layman, chairwoman
Group 7: Volunteers with chairwoman Becky Wysocki
Group 9: State Fair baked potato booth volunteers, Peg Quinn, chairwoman
Group 6: Volunteers, Carole Gagas, chairwoman (to the left of Mr. Potato Head)
Group 8: Volunteers, Bruce Baginski and Beckie Schultz, cochairpersons
Group 10: WPGA State Fair baked potato booth volunteers, Deb Mattmiller, chairwoman
Chaired by Heidi Schleicher, the Group 4 WPGA State Fair volunteers were thrilled to be joined by the 78th Alice in Dairyland, Sarah Hagenow (middle right).
Eyes on Associates
By WPVGA Associate Div. President Matt Selenske, Allied Coop’s Pest Pros Division
Hello, everyone. I hope harvest is just about wrapped up at this point. It has been another challenging year riding the roller coaster that is Wisconsin weather.
At our last WPVGA Associate Division Board Meeting, we finalized plans for the upcoming 6th Annual Sporting Clays Shoot to be held on Thursday, October 16, at the Wausau Skeet and Trap Club. This fundraising event has always been a lot of fun and a great way to unwind with friends and associates in the industry.
Last year’s Sporting Clays Shoot winners include the team from Condon Oil, which took home the traveling trophy, Jake Meister, first
place in the men’s division, and Tia Leonard, first place in the women’s division.
There still may be some spots open to shoot, so if you are interested, contact Julie Braun at the WPVGA office, 715-623-7683, jbraun@wisconsinpotatoes.com.
We also worked with industry members to coordinate another Student Career Fall Harvest Day that took place on September 18 at Flyte Family Farms, where participating students experienced potato and cabbage harvest. They also toured the Hancock Agricultural Research Station and Storage Research Facility, in Hancock.
FUTURE WORKFORCE
This was open to technical college and university students as well as high school juniors and seniors who have an interest in the potato and vegetable industry and might someday make up the future workforce. In the next issue, we will include a summary of how things went along with some pictures.
We again voted to donate to the annual Spud Bowl—a coordinated effort between the University of Wisconsin-Stevens Point (UWSP) and area businesses, including many WPVGA potato and vegetable grower members. Our donation goes to partly fund scholarships that are presented to students at the game.
It was a great afternoon to celebrate Wisconsin potatoes and watch some exciting football. Volunteers handed out free baked potatoes and French fries and the UWSP Pointers won the contest against the Albion Britons in overtime!
At our next meeting, we will start planning the 2026 Grower Education Conference & Industry Show, which is right around the corner, February 3-5, at the Holiday Inn & Convention Center, in Stevens Point. It is hard to believe how fast time goes.
Until next month,
Matt Selenske
WPVGA Associate Division President
Shooting for one of three Bushmans’ Inc. teams at the 5th Annual Sporting Clays Shoot, in 2024, are, from left to right, Mary Schuster, Tom Bulgrin, Tyler Hegewald, and Chris Fleming. The upcoming 6th Annual Sporting Clays Shoot will be held on Thursday, October 16, at the Wausau Skeet and Trap Club.
Badger Beat
What’s Going on with Chlorothalonil Registration in the U.S.?
Prepare for adjusted use of chlorothalonil in 1-2 years, a likely timeline for the final label change
By
Amanda Gevens, associate chair, professor and extension specialist, University of Wisconsin (UW)-Madison Department of Plant Pathology
The multi-step and lengthy process of chlorothalonil re-review by the U.S. Environmental Protection Agency (EPA) over the past two years has left many to wonder: When will it be “go time”? Spoiler alert: It’s not “go time” just yet.
We are best served by preparing for adjusted use of chlorothalonil in 1-2 years, a likely timeline for the final label change with new Endangered Species Act (ESA) requirements.
The EPA, under the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA), reviews registered pesticides every 15 years to ensure that each can carry out its intended function without creating unreasonable adverse effects to human health and the environment based on current science.
The agency must balance agricultural and industrial interests with evolving environmental and public health
standards, including the ESA.
From the proposed interim decisions to final labeling adjustments, ESA compliance is a critical regulatory
checkpoint, requiring the EPA to consult with wildlife agencies (the U.S. Fish and Wildlife Service and the National Marine Fisheries Services) and mandating protections for federally listed threatened or endangered species and their designated critical habitats before a pesticide can remain on the market. The consultation of the EPA with
Above: Amanda Gevens poses in an Alsum Farms & Produce potato field near Arena, Wisconsin, on July 3, 2019. Photo courtesy of Michael P. King, UW-Madison CALS
I offer a schematic immediately below that I adapted from the EPA to best explain the multi-step process of pesticide review. For chlorothalonil, we are currently in the Interim/Final Decision phase of the process (https://www.epa.gov/pesticide-reevaluation/registration-review-process).
“the Services” may include a Biological Evaluation from the EPA and results in a Biological Opinion. Additional data may be necessary to assess each pesticide. An outcome of this engagement may be a modification to the pesticide registration to restrict negative impact to an endangered species or habitat.
2023 chlorothalonil).
The chlorothalonil review identified acute and chronic risks driven by drinking water exposure and ecological risks. The EPA could not accurately assess risks to pollinator species due to a lack of data, and the agency is developing a data callin for additional pollinator data to fully evaluate risks to non-target terrestrial invertebrates, especially pollinators.
full compliance with ESA requirements remains incomplete.
The identified mitigation measures for the lab include standardization of the pesticide use label, reduction in maximum annual application rates, buffers to all conservation and aquatic areas, and prohibition of application to soils saturated with water.
Many growers, grower associations, and researchers provided feedback on the PID to inform the developing registration process. The EPA provides a summary of responses to the comments during the process.
The EPA must complete Section 7(a)(2) consultation that involves effects determinations and possibly a Biological Opinion before advancing to a final registration decision.
To address drinking water exposure via groundwater contamination, lower maximum application rates are set for areas where soils are vulnerable to chlorothalonil leaching into groundwater. The EPA has determined that new personal protective equipment (PPE) and respirator fit-testing measures are necessary for occupational handlers.
Further details on the processes of consideration can be found by visiting https://www.epa.gov/ pesticide-reevaluation/registrationreview-process.
Regarding the “vulnerable soil” status, I offer language from the interim decision (pages 75 and 76): “EPA identified dietary risks of concern and ecological risks of concern for chlorothalonil and identified necessary rate reductions to reduce the amount of chlorothalonil entering drinking water, thus reducing dietary exposure and risk in vulnerable soils.”
RE-REGISTRATION REVIEW
Chlorothalonil was subjected to its routine 15-year re-registration review in 2023. The EPA issued a Proposed Interim Decision (PID) for public comment and review (use case number 0097 September
To address drinking water exposure via groundwater contamination, lower maximum application rates are set for areas where soils are vulnerable to chlorothalonil leaching into groundwater. The EPA has determined that new personal protective equipment (PPE) and respirator fit-testing measures are necessary for occupational handlers. Badger Beat . . . continued from pg. 51
In January 2025, the EPA released the interim decision on chlorothalonil that outlines changes to the registration to protect human and environmental health. The document is available online at https://www. gcsaa.org/docs/default-source/2016advocacy/final-chlorothalonil-interimdecision.pdf?sfvrsn=632dd83e_1.
I offer a schematic immediately above that I adapted from the EPA to best explain the multi-step process of pesticide review. For chlorothalonil, we are currently in the Interim/Final Decision phase of the process (https://www.epa.gov/ pesticide-reevaluation/registrationreview-process).
The interim decision continues: “‘Vulnerable soils’ are sand, loamy sand, or sandy loam soil [as defined by USDA’s soil classification system without a restrictive layer that impedes the movement of water through soil] with less than 2%
Step
Legal Framework
Review Process
ESA Integration
The EPA has not yet completed ESA Section 7 assessments for chlorothalonil. Despite issuing a final interim decision in January 2025, the ESA consultations have not yet been concluded. Therefore, chlorothalonil’s
Description
Fungicides are regulated under FIFRA and must undergo a 15-year registration review with ESA compliance.
Public docket and work plan includes focus meetings, data collection, risk assessments, and public comments.
If effects on listed vulnerable species are possible, EPA evaluates and consults the Agencies, potentially resulting in biological opinions and mitigation.
EPA ESA Workplan & Mitigation StrategiesEPA’s 2022 Workplan and subsequent strategies for herbicides, insecticides, and rodenticides reflect a shift to early and structured mitigation. Fungicides are next.
Tools for Field Compliance
PULAs via Bulletins Live! Two and Mitigation Menu offer applicators real-time, area-based mitigation guidance.
The chlorothalonil review identified acute and chronic risks driven by drinking water exposure and ecological risks. The EPA could not accurately assess risks to pollinator species due to a lack of data, and the agency is developing a data call-in for additional pollinator data to fully evaluate risks to non-target terrestrial invertebrates, especially pollinators.
The identified mitigation measures for the lab include standardization of the pesticide use label, reduction in maximum annual application rates, buffers to all conservation and aquatic areas, and prohibition of application to soils saturated with water.
Regarding the “vulnerable soil” status, I offer language from the interim decision (pages 75 and 76): “EPA identified dietary risks of concern and ecological risks of concern for chlorothalonil and identified necessary rate reductions to reduce the amount of chlorothalonil entering drinking water, thus reducing dietary exposure and risk in vulnerable soils.”
The interim decision continues:
“‘Vulnerable soils’ are sand, loamy sand, or sandy loam soil [as defined by USDA’s soil classification system without a restrictive layer that impedes the movement of water through soil] with less than 2% organic matter content and occur where the water table is 30 feet or less from the surface. Soils that do not meet all three of these criteria are considered ‘non-vulnerable.’”
The annual application rate reductions partially mitigate the ecological risks identified. For some uses, a maximum annual application rate for vulnerable soils was not identified because the rate necessary to address dietary exposure and risk in vulnerable soils is equivalent to the maximum annual application rate necessary to address ecological risks.
When this is the case, only one maximum annual application rate is identified for all soil types.
FINALIZING NEW LABEL
Once the EPA completes its process of identifying whether additional geographically specific use limitations or other compliances are needed, the review should be completed, and the new label will be finalized.
The EPA continues to complete ESA consultations and update the “Bulletins Live! Two System” with additional geographically specific use limitations to address chlorothalonil use in the future. This site should be consulted before you apply a pesticide with a label indicating ESA compliance needs.
It’s important to note that you have a six-month window to obtain a bulletin before you apply a pesticide
(e.g., you can obtain a bulletin January 1-July 1 if you plan to apply the pesticide on July 1).
Endangered Species Protection Bulletins are a part of EPA’s Endangered Species Protection Program. The bulletins set forth geographically specific pesticide use limitations for the protection of threatened and endangered species and their habitats.
It’s unclear when geographically specific mitigation measures for fungicides will be implemented using the Agency’s Bulletin’s Live! Two System. If you visit the online tool, https://www.epa.gov/endangeredspecies/bulletins-live-two-viewbulletins, and search on one of the chlorothalonil fungicides, you find that “Chlorothalonil does not currently have any listed species bulletins.”
To combat long-standing compliance challenges, EPA launched a coordinated strategy to integrate pesticide review work with ESA’s goals.
In 2022, an ESA Workplan was established and updated with one key initiative of the Vulnerable Species Action Plan (VSAP), which designates pilot species to focus mitigation efforts on reducing pesticide
DEERE 8RX
exposure to listed species, though VSAP is currently paused pending stakeholder feedback.
The EPA has released pesticidespecific strategies for herbicides (2024), insecticides (2025, though not yet enforceable), and soon, fungicides (draft form in mid-2025). The workplan has also included the development of Pesticide Use Limitation Areas (PULAs) as indicated on Bulletins Live! Two to serve as mitigation tools.
The table at the bottom of page 52 summarizes these steps:
In short, what does this mean for using chlorothalonil during the next year or two? Until the final label with the ESA component is submitted, the ‘old’ chlorothalonil label is the current law. When we plan for 1-2 years in the future, we need to be prepared to implement the new label.
We anticipate that the new chlorothalonil labels will allow:
• 8 lbs. of active ingredient per acre/ year when growing potato on nonvulnerable soils
• 6.5 lbs. of active ingredient per acre/year when growing potato on vulnerable soils
For comparison, the old/current chlorothalonil labels allow:
• 11.25 lbs. of active ingredient per acre/year when growing potato on any soil type
As a reminder, we no longer have Wisconsin Special Local Needs (SLN) registrations for Sipcam Agro Echo or ADAMA Bravo products. These were withdrawn voluntarily by registrants earlier in 2025 in response to the anticipated label changes.
The former SLN registrations allowed for use of up to 16 lbs. of active ingredient per acre/year when growing potato on any soil type. Our Wisconsin Department of Agriculture, Trade, and Consumer Protection Pesticide Special Registration contact point is Alyssa Foss (Alyssa.Foss@ wisconson.gov).
What could a conventional potato disease management plan look like with reduced chlorothalonil? The new registration for chlorothalonil will likely require a change to your foliar fungicide program in potato in Wisconsin. On vulnerable soils, you can use roughly half of the amount of chlorothalonil per acre/year than you could previously.
Consider a reduction in the rate
of chlorothalonil in the early season when you have less foliage to protect. For Bravo WeatherStik, for example, you can start the season using a 0.75 pt./A rate and increase to a 1 or 1.5 pt./A rate when foliar mass increases.
Consider an alternative broadspectrum fungicide, such as mancozeb or copper, in place of chlorothalonil. Coppers can provide additional protection against plantplant spread of bacterial pathogens while offering a broad-spectrum control of diseases.
While there is also a PID for mancozeb, the reduction in use for potato, as I understand thus far, is on seed treatment only. Foliar uses should not be impacted. PID for Mancozeb: https://www. nationalpotatocouncil.org/wpcontent/uploads/2024/07/EPA-HQOPP-2015-0291-0092-PID-7-17-24. pdf.
BROAD-SPECTRUM FUNGICIDE
Consider removing a broad-spectrum fungicide from the mix if you’re including multiple fungicides of different single-site modes of action on the same pathogen target. An example would be if you’re using an SDHI fungicide such as Boscalid (Endura; FRAC 7) tank-mixed with a
DMI fungicide such as difenoconazole (Top MP; FRAC 3) to manage early blight (Alternaria solani). The two modes of action on the same target help to mitigate the development of fungicide resistance. I typically recommend the inclusion of a broadspectrum fungicide when using single-site mode-of-action fungicides, especially against intractable soil and residue-borne pathogens, however, with label restrictions, this may be a reasonable approach.
Once the re-review is finalized and a new label is issued, registrants will have time to sell or distribute any products with previous labelling. The existing stock provision is typically one year and at the end of that time, companies can no longer sell or distribute products with the old label.
Applicators having products with the old label are allowed to continue using them in accordance with the old label (U.S. EPA Office of Pesticide Programs).
For more information about fungicides or other disease concerns in potatoes and vegetables, please visit our UW Vegetable Pathology website at https://vegpath.plantpath. wisc.edu/.
Mustard Biopesticides Are a Critical Tool for Pest Control
Additional Benefits include improved soil health and fewer chemical inputs
By Inna Popova, assistant professor, University of Wisconsin (UW)-Madison Department of Soil and Environmental Sciences
Biopesticides are gaining attention as a practical option for pest and weed management in crop production. Derived from natural sources, they offer targeted control with generally lower toxicity to non-target organisms.
These products can be integrated into existing production systems and may offer additional benefits such as improved soil health and reduced chemical inputs.
As interest grows in approaches that support long-term sustainability, biopesticides provide producers with more choices to meet agronomic and environmental goals without compromising performance.
Among emerging alternatives, products derived from plants in the Brassicaceae family have shown potential for effective pest management in potato systems, offering targeted control with minimal environmental disruption.
For example, brown mustard (Brassica juncea) seed meal has demonstrated efficacy against nematodes, fungus gnats, wireworms, and other soilborne pests.
Yellow mustard (Sinapis alba) meal is effective against a range of problematic weeds, including lamb’s-quarter and pigweed.
Both greenhouse and field studies have indicated that mustard seed meal biopesticides can enhance potato
quality and improve soil health. These meals are low-cost by-products of oil extraction, making them both affordable and readily accessible.
The pesticidal activity of mustard meal is attributed to glucosinolates, a group of sulfur-containing compounds that, upon hydrolysis, produce various
Above: Mustard meal is used in biopesticide production.
pesticidal isothiocyanates.
FATE & EFFICACY
The fate and efficacy of these compounds depend on several factors, including application methods, soil type, and irrigation practices.
Poorly timed or improperly selected applications can result in inconsistent
Mustard Biopesticides Are a Critical Tool for Pest Control . . .
continued from pg. 55
pest control or complete failure in the field. Therefore, a robust application strategy is essential to ensure reliable performance.
Our research team is actively developing application strategies to optimize biopesticide performance in the field. We focus specifically on the application of yellow mustard for weed control in potato systems.
The active herbicidal ingredient is anionic thiocyanate. Thiocyanate is systemic, and its uptake by plants disrupts photosynthetic systems. It is also freely soluble in water.
We investigate how thiocyanates behave in soil, how soil texture and composition influence biopesticide availability and efficacy, and how these factors affect soil and crop outcomes. For example, we compared two biopesticide formulation types, liquid and powdered, in field trials.
Both formulations demonstrated
herbicidal activity, but the liquid formulation yielded more consistent results. This is presumably due to the better availability of thiocyanate for plant uptake via liquid application.
Timing of application also proved critical, with our trials showing that it significantly influences weed control outcomes. Pre-emergence applications generally resulted in better weed suppression.
Beyond formulation and timing, sitespecific soil properties such as organic
WISCONSIN CERTIFIED SEED POTATOES
WISCONSIN CERTIFIED SEED POTATOES
WISCONSIN CERTIFIED SEED POTATOES
Above: Sandy and silt loam soils were used for assessing the behavior of thiocyanate.
carbon content, texture, and pH can affect the efficacy of thiocyanates in weed control. Notably, we found that nutrient-depleted soils benefit most from biopesticide application, as the formulations used can also enhance soil health.
DIVERSE SOIL TYPES
Soil texture is another key consideration. In our experiments with silt loam and sandy soils from Wisconsin, we observed that nearly all applied thiocyanates remained bioavailable, suggesting broad applicability across diverse soil types.
In addition to refining application strategies, we also emphasize the importance of having a reliable method to detect pesticide activity in the field.
Providing a pesticide alone may not be sufficient for it to become widely used. Without a way to monitor thiocyanate behavior in the field, it is difficult to interpret outcomes or adjust management practices.
For this reason, we adopted the ionselective electrode method for soil systems to enable in-field detection of thiocyanate. The method allows for tracking biopesticide movement and identification of potential off-site leaching.
In-field detection tools like this are essential for linking application strategies to actual field outcomes and promoting biopesticide use in agriculture.
In conclusion, mustard-based biopesticides represent a renewable and sustainable option for enhancing potato production. Their unique chemistry can be incorporated into Integrated Pest Management (IPM) strategies that prioritize environmental stewardship.
This approach aligns with growing consumer demand for food produced with minimal synthetic chemical inputs and supports a more resilient agricultural future.
The Wisconsin Potato & Vegetable Growers Association and the United States Department of Agriculture’s National Institute of Food and Agriculture supported this work.
“Brown mustard (Brassica juncea) seed meal has demonstrated efficacy against nematodes, fungus gnats, wireworms, and other soilborne pests.”
– Inna Popova, assistant professor, UW-Madison Department of
Soil and Environmental Sciences
Biocatalyst for Nutrient Release BENEFITS
• Maximizes nutrient release from crop residues and the soil
• Extends existing nutrient availability later into the season
• Supports easier plantability in the spring
• Promotes more even crop emergence
• Optimizes yield potential for the next crop
Potatoes USA News
2024 Reverse Trade Mission Delivered Impact
RTM accelerated market penetration and built buyer confidence in U.S. potatoes
In October 2024, Potatoes USA hosted a high-impact Reverse Trade Mission (RTM) funded by the U.S. Department of Agriculture’s Foreign Agricultural Service Market Access Program (MAP). The RTM strategically targeted the global foodservice and retail sectors, both critical to the long-term success of U.S. potato export initiatives.
Designed to deepen engagement with key international stakeholders, the RTM brought chefs, importers, and buyers from top export markets, including Central America, China, the Gulf Cooperation Council, Japan, Mexico, the Philippines, South Korea,
Taiwan, and Vietnam, to Oregon and Washington.
Designed to forge stronger commercial ties and highlight the competitive advantages of U.S. potatoes, the RTM offered a comprehensive look at the supply chain.
Attendees toured farms, research centers, processing plants, and packing facilities, gaining firsthand insight into product quality, innovation, and sustainability.
Programming also included technical training, culinary demonstrations and a “Why Buy U.S. Potatoes” session,
Above: The October 2024 Reverse Trade Mission brought chefs, importers and buyers from top export markets, including Central America, China, the Gulf Cooperation Council, Japan, Mexico, the Philippines, South Korea, Taiwan, and Vietnam, to Oregon and Washington.
all aimed at showcasing practical applications for U.S. potatoes in retail and foodservice environments.
The RTM resulted in measurable commercial gains, including:
• China: Importer-distributor Angliss Hunan used RTM connections to win high-end restaurant accounts, increasing sales by 15%.
Meanwhile, Beijing Xianglong Taida launched a targeted e-commerce campaign based on RTM insights, driving an 182% boost in retail sales.
• Southeast Asia: Vietnam-based importers expanded their U.S. potato volumes by 20% and secured new retail listings in prominent chains like Aeon and MM Mega, growth catalyzed by their participation in the RTM.
• Taiwan: The RTM supported a 3% rise in U.S. potato volume and enabled the first-ever import of white fingerling potatoes.
• South Korea: RTM participation inspired innovative applications in school lunch programs and enabled the successful reintroduction of U.S. fresh potatoes to retail shelves after a four-year absence.
• Mexico: Relationships built during the RTM helped U.S. potatoes
enter 20,000 Oxxo convenience stores, generating over $100,000 in monthly sales.
These results underscore how the RTM accelerated market penetration, expanded product portfolios and built buyer confidence in U.S. potatoes. As a catalyst for sustainable international growth, the RTM continues to demonstrate the value of in-person engagement, which remains essential to Potatoes USA’s global strategy.
Gumz and Lee Elected to Potatoes USA Board
Individuals are responsible for representing Wisconsin’s interests
Elections are complete in Wisconsin for individuals who will represent the state on the Potatoes USA Board.
Congratulations to Brian Lee of Okray Family Farms, in Plover, and Jacalynn Gumz of Gumz Farms, Endeavor, who are Wisconsin’s newest representatives on the Potatoes USA Board!
The elected individuals will begin their terms in March 2026. Each term lasts three years with an opportunity to be re-elected for a second threeyear term. No representative can serve for more than two consecutive three-year terms.
During their terms, elected individuals are required to attend the Potatoes USA meeting held annually, in March, and other meetings/events as indicated or requested.
As state representatives elected to the Potatoes USA Board, individuals are responsible for representing Wisconsin’s interests and keeping growers informed about how Potatoes USA is fulfilling the state’s interests and maximizing grower assessment dollars.
All are grower-leaders who actively participate in local government,
cultural, or business affairs.
For the 2025 election, Wisconsin accepted nominations for two of the state’s three seats. Wendy Dykstra of Alsum Farms and Produce is the third representative for Wisconsin on the Board and will be completing her second three-year term in 2027.
A special thank you to Kevin Schleicher of Wysocki Family Farms, in Bancroft, and Charlie Husnick of
Baginski Farms, Antigo, for their time and contributions throughout their terms on the Potatoes USA Board.
They have each shown strong leadership and made valuable contributions throughout their tenure on the Potatoes USA Board as well as on various Wisconsin Potato & Vegetable Growers Association boards and committees. Thank you, Kevin and Charlie, for a job well done!
Jacalynn Gumz (left) of Gumz Farms, in Endeavor, and Brian Lee of Okray Family Farms, Plover, are Wisconsin’s newest representatives on the Potatoes USA Board.
Marketplace
by Dana Rady,
From Soil to Supercenter
WPVGA joins Walmart “Farm to Shelf” tour to celebrate National Potato Day
In celebration of National Potato Day on August 19, 2025, the Wisconsin Potato & Vegetable Growers Association (WPVGA) joined Walmart
and The Little Potato Company for a special “Farm to Shelf” tour showcasing the journey of potatoes from the rich soils of Wisconsin to the
shelves of America’s largest grocery retailer.
As the country’s leading seller of fresh fruits and vegetables, Walmart partnered with The Little Potato Company to spotlight the value of local farming, sustainability, and supply chain transparency.
The day-long event brought together growers, distributors, and retail teams to connect consumers with the real stories behind their produce.
The tour began at Cottonville Farms
Above, Left and Opposite Page: At Cottonville Farms in Coloma, Wisconsin, “Farm to Shelf” tour participants walked through potato fields, spoke with proprietor Nate Sigourney (center in the black-andyellow baseball cap in the above image and at far right in the image on page 61) about sustainable farming practices, and saw firsthand the care that goes into cultivating every acre to feed families.
WPVGA Director of Promotions & Consumer Education
in Coloma, a proud member of WPVGA and a shining example of the state’s commitment to agricultural excellence.
Participants walked through potato fields, spoke with Nate Sigourney and the Cottonville Farms team about sustainable farming practices, and saw firsthand the care that goes into cultivating every acre to feed families.
“Potatoes are a staple in American kitchens, but many people don’t realize how much innovation and stewardship go into growing them,” said Dana Rady, director of promotions and consumer education for WPVGA. “We’re proud to be part of this initiative that brings attention to the quality and dedication of Wisconsin’s growers.”
The next stop was The Little Potato Company’s facility in De Forest, where potatoes are washed, sorted, and packaged with precision. Attendees witnessed the advanced
technology that ensures each petite potato meets high standards of quality, freshness, and flavor.
The tour highlighted how The Little Potato Company partners with local
farms and leverages cutting-edge techniques to deliver nutritious, ready-to-cook potatoes to families nationwide.
Our state-of-the-art dry fertilizer facility represents agricultural innovation, excellence and a commitment to deliver high quality products, services and support to our valued customers.
Large storage capacity and next generation blending technology improves fertilizer access throughout Wisconsin.
Contact our Amherst Junction office for more information today!
Phone: 715-824-3151 amherstjunction@insightfs.com
FARM-TO-SHELF JOURNEY
The group then traveled to Walmart’s Regional Distribution Center in Tomah, a critical hub in the farmto-shelf journey. This behind-thescenes look demonstrated how
efficiently produce moves through the supply chain to ensure freshness in every store.
“Walmart’s commitment to supporting local farmers while
maintaining freshness and affordability is evident throughout the entire process,” Rady said. “It’s inspiring to see how well Wisconsingrown potatoes are cared for at every stage.”
The tour concluded at the Walmart Supercenter in Tomah, where shoppers were welcomed by a festive display of Little Potatoes.
The produce section was decorated with colorful banners from The Little Potato Company and WPVGA, and visitors enjoyed giveaways, brochures with recipes, and educational materials highlighting the health benefits and versatility of potatoes.
Customers and Walmart employees engaged with those on the tour, gaining a deeper appreciation for the journey of their food—from the farm to the packaging line and into their shopping carts.
Above: Wisconsin Department of Agriculture Secretary Randy Romanski (second from left, standing, in blue shirt) addresses “Farm to Shelf” tour participants before visiting The Little Potato Company in De Forest, on August 19, as part of National Potato Day. Participants included staff from The Little Potato Company, WPVGA, and Walmart.
A display at the Walmart Supercenter in Tomah includes The Little Potato Company potatoes and giveaway items provided by the WPVGA. This was the last stop of the day on the “Farm to Shelf” tour.
This “Farm to Shelf” event underscored a shared commitment between Walmart, The Little Potato Company, and WPVGA to transparency, freshness, and community connection.
“Being part of this tour is not just about potatoes,” Rady reflected. “It’s about educating consumers, supporting local farmers, and celebrating the partnerships that bring nutritious, responsibly grown food to tables across America.”
As National Potato Day wrapped up, so did a powerful reminder: Behind every potato is a network of hardworking individuals—growers, processors, and retailers—dedicated to feeding the nation, one spud at a time.
Take Control with the ICON+ Smart Panel
North Central Irrigation
Pictured, left to right, at the Walmart Supercenter in Tomah are Dana Rady of the WPVGA, Mary Callen, Sanford Gleddie and Raquel Morelock from The Little Potato Company, Lisa Nelson of Walmart, and Dave Schoeberl, manager of the Tomah Walmart Supercenter.
NPC News
Potato LEAF Awards 2025-’26 Scholarship
Hannah Johnson conducts research to improve potato production
The Potato Leadership, Education, and Advancement Foundation (Potato LEAF) is proud to announce Hannah Johnson, a Ph.D. candidate at Washington State University, as the recipient of the organization’s 2025’26 academic scholarship.
The $10,000 scholarship is awarded annually to a graduate student whose research significantly furthers the U.S. potato industry. The winner is selected based on several criteria, including academic achievement, leadership abilities, research in potato-related areas, benefit to the U.S. potato industry, commercial value, extracurricular activities, and grades.
Johnson’s research focuses on the relationship between in-season production practices and tuber dormancy, with the goal of improving potato emergence and stand uniformity.
She also works to extend the sproutfree period for stored potatoes, which is critical for minimizing market rejection, especially for exports.
Her work includes evaluating plant hormones to improve emergence and testing different application timings of plant growth regulators to control sprouting in various potato varieties.
“This scholarship is a great honor and a meaningful recognition of the potential impact of my research on the potato industry,” Johnson said after receiving the scholarship. “I aim to make valuable contributions to the potato industry by developing practical and economical solutions for growers.”
“The support from Potato LEAF will be instrumental in achieving that goal,” she added, “ensuring our industry remains profitable and
competitive for years to come. Thank you again to Potato LEAF for awarding me this scholarship.”
A RARE TALENT
Dr. Mark Pavek, a professor and potato specialist at Washington State University, praised Johnson’s qualifications and dedication.
“Hannah is a rare talent who came to Washington State University with a unique blend of academic and career achievement in the potato industry,” he said.
“Coupled with a Ph.D. in Potato Agronomy, extensive work experience, a strong work ethic, and key research, Hannah will help keep U.S. potato growers competitive globally,” Dr. Pavek predicted.
Brett Jensen, chairman of Potato LEAF, added, “Since 2020, our mission has been to invest in the longterm health of the potato industry by fostering the next generation of leaders. Hannah’s research is precisely the kind of innovative work that will benefit our growers for years to come.”
“We are proud to aid Hannah’s research and professional development,” Jensen remarked,
“and we’re confident she will make a significant impact on the potato sector.”
Before pursuing a Ph.D. at Washington State University, Johnson earned a Master of Science in Crop and Soil Science from Michigan State University, where she graduated with a 4.0 grade-point average (GPA).
Her academic journey began at Montana State University, where she earned a Bachelor of Science in Crop Science, with minors in Agricultural Business and Entomology.
She has held agronomy internships with Walther Farms and CSS Farms and worked as an agronomist assistant at Strohauer Farms, gaining hands-on experience in potato production across multiple states. She is a member of the Potato Association of America, Weed Science Society of America, and North Central Weed Science Society.
Potato LEAF, a 501(c)3 organization, works to provide tools, training, and support necessary to develop growers and industry members as leaders. As part of its mission to encourage and train future leaders, the organization seeks to support graduate-level researchers driving innovation within the potato industry. To learn more, visit https://pleaf.org.
DISHING IT UP WITH DANA
Taco Dip Paired with Chili Lime Waffle Fries
Initial
crunch transitions into a soft, fluffy texture that completes the experience of this dish
Column and photos by Dana Rady, Wisconsin Potato & Vegetable Growers Association
I don’t know what it is about Mexican food, but I never seem to tire of it. That said, there are times when I tire of the “same old way” of Mexican food preparation.
When we eat at a Mexican restaurant, I love to try new dishes, but they aren’t always those I would prepare at home, or at least not ones I always trust myself to make successfully.
So, when we eat Mexican food at home, it tends to be tortillas with meat and all the toppings. Alternatively, we make taco salad and substitute tortilla chips for the tortillas. Don’t get me wrong, these are delicious options. But sometimes changing it up a bit is nice!
That’s why I stepped outside of my box and prepared a taco dip with waffle fries, and not just any waffle fries, but those seasoned with a chili lime flavoring.
Of course, I’ve made a taco dip before. I’ve just never paired it with waffle fries. Yes, there’s a first time for everything, and this won’t be my last.
I love the simplicity and versatility of this recipe, and the fact that it can
feed a small group or a large crowd. And while you get the crunch when you pair tortilla chips with taco dip, you don’t get the crunchy outside and soft, warm inside like you do with waffle fries.
The initial crunch of the waffle fry transitions into a soft and fluffy texture that really completes the experience of this dish.
Want some protein? No problem, just add seasoned taco meat. Want gluten-free? This recipe can help.
continued on pg. 66
TACO DIP WITH CHILI LIME WAFFLE FRIES
INGREDIENTS:
7-LAYER TACO DIP
1 can (16 oz) refried beans
1 cup (8 oz) sour cream
1 1/2 Tbsp taco seasoning
1 cup guacamole
1 cup salsa
1 cup shredded cheese, Mexican blend
1/2 cup diced cherry tomatoes
1 cup shredded Iceberg lettuce
2.25 oz sliced black olives, drained
2 Tbsp chopped green onions
CHILI LIME WAFFLE FRIES
4 cup waffle fries, frozen (22 oz bag)
2 Tbsp chili lime seasoning
Want something satiating? “Taco Dip with Chili Lime Waffle Fries” will not disappoint. Don’t believe me? Give it a whirl! You’ve got nothing to lose.
DIRECTIONS
7-Layer Taco Dip
In a bowl, combine the sour cream and taco seasoning until the mixture is uniform.
In a serving dish, begin layering the ingredients. Spread the refried beans into the dish, followed by the sour cream mixture, guacamole, and salsa.
Top with the shredded cheese, followed by lettuce, diced tomatoes, black olives and green onions.
Chili Lime Waffle Fries
To prepare the waffle fries, preheat
an oven or air fryer to 375 degrees Fahrenheit.
If using an oven, spread the fries onto baking trays. If using an air fryer, bake in batches depending on the size of your appliance.
Bake for 16 minutes or until golden.
Immediately spice the fries with chili lime seasoning as soon as they are done baking.
Put the Chili Lime Waffle Fries on a tray and serve alongside the 7-Layer Taco Dip. Enjoy!
