Charlie Husnick, vice president of Baginski Farms, Inc., Antigo, Wisconsin, took a moment during harvest to pose holding certified russet seed potatoes.
On the Cover: Baginski Farms was in the waning days of the 2025 potato harvest when the cover photo was taken at the Doering location northwest of Antigo. The colors were changing that fall day on location with the certified seed potato operation, and the russets looked good coming off the field. Charlie Husnick, vice president of Baginski Farms, hopped down from the tractor to have a photo taken.
8 BADGER COMMON’TATER INTERVIEW:
The weekly fungicide program is being applied via sprayer at Baginski Farms, a certified seed potato grower in Antigo, Wisconsin. Charlie Husnick, this issue’s interviewee, says the operation grows about 325 acres of russets, 100 acres of red potatoes, 150 acres of yellows, and 50 acres of whites on a three-year rotation with soybeans and oats to follow. “Every year, technology advances to give us a better edge on efficiently growing a crop,” Husnick states.
EYES ON ASSOCIATES
WPVGA Associate Division sponsors the “2nd
MARKETPLACE
“Potato University” visits UW-Madison and connects with emerging consumers
YOUR POTATO STORAGE TOOLKIT
Better Storage Starts Here
Ready to Upgrade Your Storage Strategy?
Contact Us Today!
www.14group.com 208 887 9766
WPVGA Board of Directors:
PresideNt: JohN Bustama Nt e
Vice PresideNt: WeNdy Dykstra
Secretary: Josh KNights
Treasurer: JohN HopfeNsperger
Directors: Mike BagiNski, Ra Ndy Fleishauer, Bria N Lee, J.D. Schroeder & Jeff SuchoN
Wisconsin Potato Industry Board:
PresideNt: Heidi Alsum-Ra Ndall
Vice PresideNt: ANdy Diercks
Secretary: Nicola Carey
Treasurer: Keith Wolter
Directors: Rod Gumz, Jim Okray, Eric Schroeder, Joe Seis & Tom Wild
WPVGA Associate Division Board of Directors:
PresideNt: Matt SeleNske
Vice PresideNt: Etha N OlsoN
Secretary: Melissa Heise
Treasurer: Paul Salm
Directors: Brady Patoka, Scott Scheer, Morga N Smolarek, Sally Suprise & Bra NdoN Taylor
Wisconsin Seed Potato Improvement
Association Board of Directors:
PresideNt: Charlie HusNick
Vice PresideNt: ANdy Schroeder
Secretary/Treasurer: Markus Shafel
Directors: Mitch Mattek & CloVer Spacek
Wisconsin Potato Growers
Auxiliary Board of Directors:
PresideNt: Heidi Schleicher
Vice PresideNt: Dakotah Smiley
Secretary/Treasurer: Sama Nt ha Cypher
Directors: Jody BagiNski, Misti KiNNisoN, JeNN a SuchoN & EriN Meister
WPVGA Staff
ExecutiVe Director: Tamas Houliha N Ma N agiNg Editor: Joe Kertzma N Director of PromotioNs & CoNsumer
EducatioN: Da N a R ady
FiN a Ncial Officer: KareN RasmusseN E xecutiVe Assista Nt: Julie BrauN
ADVERTISING: To advertise your service or product in this magazine, call (715) 630-6213, or email: Joe Kertzman: jkertzman@wisconsinpotatoes.com. The editor welcomes manuscripts and pictures but accepts no responsibility for such material while in our hands.
MARK YOUR Calendar Planting Ideas
9 MADISON MARATHON
Capitol Square, 7
Gaylord
It was all hands on deck during the 39th Annual Spud Bowl, September 6, at Goerke Field in Stevens Point, where the University of Wisconsin-Stevens Point (UWSP) Pointers football team defeated the Albion College Britons in overtime by a score of 28-21. Like always, you could count on the potato industry to lend a helping hand, in this case serving the community and Pointers football fans free baked potatoes, French fries and Point Root Beer.
Worzella & Sons Inc. provided 500 potatoes for baking, and McCain Foods supplied the French fries. Volunteers included Scott Scheer (center in the image at right) of Vista Financial Services, and Spud Bowl Committee member Kelly Verhaalen (right) from McCain Foods. At left in the photo is Emily Wallner, who along with four other students received a scholarship, some during an awards ceremony at halftime, thanks to the generous support of sponsors, UWSP, the Spud Bowl Committee, and others. Read the full story in “Now News” herein.
Also included in “Now News” is coverage of the Food + Farm Exploration Center Greenhouse Grand Opening, October 2, in Plover. The potato industry once again showed its generosity, led by Carol and Dick Okray of Okray Family Farms, to sponsor and donate time and money toward the greenhouse. The facility will serve as a living classroom where visitors can connect with the story of food, explore sustainable growing practices, and experience hands-on learning yearround. See the full story inside.
The WPVGA Associate Division sponsored the “2nd Annual Career Fall Harvest Day,” September 18, as part of a Student Career Development Program designed to showcase the potato and vegetable industry to high school, technical college and university students interested in agriculture and related fields. The fall harvest day was a great success, with 25 technical college and high school students in attendance.
The students were fully engaged in a tour of Flyte Family Farms of Coloma and the Wisconsin Potato & Vegetable Storage Research Facility at the Hancock Agricultural Research Station, in Hanock, where they also attended a career roundtable discussion. Read all about it and see photos of the event in “Eyes on Associates.”
Please email me with your thoughts and questions. If you wish to be notified when our free online magazine is available monthly, here is the subscriber link: http://wisconsinpotatoes.com/blog-news/ subscribe.
Joe Kertzman Managing Editor jkertzman@wisconsinpotatoes.com
N1435 Cty Rd D
Antigo, WI (715) 623-2689 farm@sbfi.biz johnt@sbfi.biz
NAME: Charlie Husnick
TITLE: Vice president
Interview
COMPANY: Baginski Farms, Inc.
LOCATION: Antigo, WI
HOMETOWN: Antigo
YEARS IN PRESENT POSITION: Two
SCHOOLING: Fox Valley Technical College ACTIVITIES/ORGANIZATIONS: Wisconsin
Seed Potato Improvement Association, United Potato Growers of Wisconsin, Potatoes USA Board of Directors, Saints Mary & Hyacinth Parish Advisory Council, and Antigo Center Court Club
AWARDS/HONORS: 2024 Wisconsin
Potato & Vegetable Growers Association (WPVGA) “Young Grower of the Year”
FAMILY: Wife, Chelsea
HOBBIES: Traveling, hunting, hiking, “old man’s basketball league,” and spending time with family
Above: Harvest was in full swing during a recent visit to Baginski Farms, Inc., where Charlie Husnick, vice president of the operation, took time to pose for the camera holding certified russet seed potatoes.
CHARLIE HUSNICK,
vice
president, Baginski Farms, Inc.
By Joe Kertzman, managing editor, Badger Common’Tater
There’s a familiarity and family atmosphere that permeates Baginski Farms, Inc., in Antigo, Wisconsin. That’s not a stretch. Mike Baginski, owner of the operation, is a fourth-generation potato grower and represents the third generation raising certified seed potatoes.
In 1962, Mike’s father, Ted Jr., his grandfather, Ted, and two uncles, John and Florian, transitioned from growing chip stock potatoes to seed potatoes. Through the years, they managed to create a solid business and a customer list that’s remained loyal to the seed potato farm.
Mike has surrounded himself with those who are familiar, trustworthy, and hard-working. Four of the guys
in the operation—Mike, Brian Bolder, Jeff Sinkler and Cory Chrudimsky—all went to high school together. Mike, Cory and Brian are the same age, and Jeff was two grades ahead of them in school.
Charlie Husnick, whose mom worked with Mike’s father-in-law, began mowing lawns for Baginski Farms when he was 7 years old.
“Sometimes when mowing, I’d see the potato harvester and trucks coming down the road. I would time it just right so that I’d be mowing the very last strip of grass closest to the road when they all went by,” Husnick remembers.
Charlie wasn’t a total stranger to potato farming. His grandpa and great-uncle were table and chip stock growers but had retired, in 1999, when he was only five years old. Twenty-six years later, Charlie is
vice president of Baginski Farms, Inc., in Antigo, president of the Wisconsin Seed Potato Improvement Association Board of Directors and sits on the Finance & Policy Committee of the Potatoes USA Board of Directors, as well as on the United Potato Growers of Wisconsin Board of Directors.
Charlie, it’s incredible that you started mowing lawns for Baginski Farms when you were 7 years old. What has your progression been since then on the farm? I was hired at 7 by Mike’s wife, Erin, to mow the farmyards and landscape. That lasted until I was about 12 years old when, one day, Mike picked me up in his truck, took me to a tractor, and taught me how to use a PTO (Power Take-Off) mower to mow field edges.
From then on, I spent every summer helping with normal farm tasks and learning what it takes to have clean warehouses and equipment and why cleanliness is so important on a seed farm.
I also spent many summer days tagging along with Mike to learn how irrigation operates and how it’s used on the farm, as well as how the field and farming process works. I went to Fox Valley Tech after high school and learned a wealth of farming information and concepts.
I started full-time after that, in 2015, and a have been trying to take on whatever responsibilities Mike needs
me to ever since, from crop planning to field management and navigating the everyday tasks it takes to keep a seed operation going.
Was Baginski Farms your first experience on a certified seed potato farm? It was. Though my grandfather, Ken Husnick, grew table stock and chip potatoes for over 50 years in Antigo with his brother, Don,
they retired when I was very young.
So, for me, I would say, yes, that I have grown up in agriculture, but that is because I was fortunate to be able to grow up working on Baginski Farms.
continued on pg. 10
Above: The Baginski Farms' main operation is located in Antigo, Wisconsin.
At the time, I viewed it as getting to drive cool things and having fun on summer days. Looking back, I think all those early days lit a fire and started a passion for agriculture that I am grateful to still have today.
Farms, how many acres of each, and on what rotation? We grow about 325 acres of russets, 100 acres of red potatoes, 150 acres of yellows, and 50 acres of whites. We are on a three-year rotation with soybeans
the past, but it is rare that those contracts are available in Antigo due to the risk of early frost and, thus, making for a short crop.
What is the farm’s position in the market, or its specialty area, and
Left: Mike Baginski and Charlie Husnick plant potatoes on Baginski Farms Inc. land. They run two six-row cup planters to make sure the soil is the perfect condition for planting.
Right: Cory Chrudimsky is busy hilling potatoes and applying side-dress fertilizer at Baginski Farms Inc. of Antigo, Wisconsin.
we have three wonderful women, Jennifer, Cari, and Erin, in the office who are the real rockstars of keeping the operation in line.
We bring on another 10-15 employees, depending on the season, to help with planting, harvest, and shipping.
In a 2018 interview, Mike said he was able to assemble some of the best young guys available. Is that still true? Absolutely. As I said, the farm is run mostly with seven fulltime employees. Jeff Sinkler, who has been working with the farm since he was young, manages our shipping and receiving, and all our facilities maintenance.
Cory Chrudimsky is our lead of operations and takes care of most of the rotational crop planting. He manages and applies our weekly regimented spraying program and oversees most of our fall field preparation.
“I
– Charlie Husnick
Tyler Knutson runs our shop and takes care of all equipment maintenance for basically everything we have, as well as servicing our entire truck and trailer fleet for the transportation leg of the company.
Brian Bolder is a jack of all trades and can fill in wherever needed. We also have Mason Mullins, who is a young man going through his first full season working on the farm. He is similarly a jack-of-all-trades guy
and is learning to perform most farm tasks, from irrigation to fieldwork and equipment maintenance.
Stosh (Ted), Mike’s father, also comes to the farm yet during the season and helps with whatever he can. He has years of knowledge of farming and on this farm specifically, so it’s so nice to have that to count on at times.
Everyone on our farm has their own continued on pg. 12
Taking care of your pivot now will prevent costly repairs and downtime during peak growing season. From drive train maintenance and pipe flushing to sprinkler package replacement, we offer winterization programs for all brands of pivots.
Schedule your certified off-season preventative maintenance check with us today.
role but is willing to help wherever needed. There is no doubt that without these guys working together, the farm would not be where it is today. We often say that we spend so much time working together, it feels more like we’re family than coworkers.
Is most of the Baginski Farms land on Antigo silt loam soil, and in the Antigo area, or is the operation spread out and on different soil types? Do certain potatoes or varieties grow better in certain areas? We farm three different areas.
Our Antigo farm and surrounding
acreage is mostly Antigo silt loam, which makes it exceptional for growing potatoes.
We also farm about 10 miles to the north in an area we call Ormsby, which is also Antigo silt loam, but a little heavier ground.
Our other location is about 20 miles northwest of our farm, just into Lincoln County, called Doering. That ground is very sandy, not quite to the extent of the Central Sands, but it makes for great potato growing also.
Each area has varieties that do well there, so we are strategic when making the crop plan on where we place each variety.
Are there new technologies on the farm that aid in achieving a quality seed potato crop? Every year, technology seems to advance to give us a better edge on growing a crop as efficiently as possible.
Above and Left: A proprietary variety of russet potatoes is harvested at the Baginski Farms’ Doering location 20 miles northwest of the main operation in Antigo, Wisconsin. The sandy soil there is ideal for raising potatoes.
We’ve continued to make improvements to the equipment we use and to collect data on how we can be better farmers. We’ve been transitioning a lot of our irrigation equipment to lowpressure nozzle packages that more strategically direct the water and limit drifting on windy days.
We’ve also made upgrades to our shipping facility with automatic grading equipment that helps sort rocks and foreign material to ensure the customer is only receiving the quality seed they are expecting.
So, is the operation consistently becoming more efficient? Absolutely, every year we evaluate how we can become more efficient. Most efficiency comes into play in the field, but from there, we take a whole-farm approach from the field to storage facilities and general operations. If you’re not capitalizing on efficiency as a farm, you are losing money every day.
Tillage seems to be the big focus
Above: Potato harvest is viewed from the tractor cab at Baginski Farms. In front of the windrower is the Husnick homestead farm, where Charlie’s grandpa farmed and stored his crop for over 50 years.
Below: The windrower lays down trails of gold Colomba seed potatoes, a variety that many Wisconsin potato growers are known to source from Baginski Farms Inc.
the best soil incorporation we can, managing run-off and soil erosion to protect the fields that we have, as well as the next field down the line. Is there more of an emphasis now on environmental stewardship? Of course, as farmers, we want to be good stewards of the land. We want to protect the land we have and We utilize minimum tillage, cover cropping, grass waterways, and other practices to keep healthy soil in its place.
Your trucking arm of the business— Ag Logistics Inc.—is over 10 years old now. Do you do all your own potato trucking and to what areas of the country? How many trucks, trailers and full-time drivers do you have? Most of our potatoes are shipped in our trucks, unless the customer has their own trucks to pick up. Ag Logistics was started by Mike as a service to our customers to be able to say, yes, we have that seed load for you, and we can also deliver it to your location.
It is one less job for the customer to coordinate, which is important to us. We have nine over-the-road trucks that travel across the country hauling mostly potatoes, but they are on the road year-long, hauling various commodities and products to keep busy.
Baginski Farms is one of several certified seed potato operations to come together and form the Wisconsin Potato Coalition that
oversees the early-generation seed potato operation at the State Farm in Rhinelander. How is this helping ensure an adequate supply of high-quality seed potatoes for Wisconsin’s $350 million potato industry? The Wisconsin Potato Coalition was formed as a partnership between Baginski Farms Inc., Schroeder Bros. Farms, J.W. Mattek
& Sons, and Eagle River Seed Farm, in collaboration with the University of Wisconsin, to operate the farm
Above: The Baginski Farms crew and a guest golf at the 2020 Spud Seed Classic in Deerbrook, Wisconsin, including, from left to right, Charlie Husnick, Mike Baginski, Cory Chrudimsky, Wally Eagle of Nutrien Ag Solutions-Great Lakes, and Tyler Knutsen.
Above: Potatoes are graded and stored at Baginski Farms Inc. in Antigo.
and help maintain Wisconsin’s status as an elite foundation seed potato producing state.
Cody Bandoch is the farm manager there, and he is doing a great job navigating the recent issues that have hit the potato industry with virus being a main concern.
This year, they harvested their third crop at the farm, and with clean summer readings and good yields so far, they are excited to continue to grow at the Lelah Starks Farm and continue producing clean early generation potato seed.
You and your crew must take pride in working for such a diversified seed potato operation. What are you most proud of? It’s extremely rewarding to experience all parts of the growing season, and to see the crop come out of the ground in the fall. It’s amazing to see what everyone’s months of hard work and dedication produces.
It must also come with its challenges—what is the toughest part of putting out a quality seed potato crop each year? Each year brings new challenges. Recently, the Midwest growing region, along with
Above: Charlie Husnick, who started mowing lawns at Baginski Farms Inc. when he was seven years old, operates the potato harvester. “Mowing lawns lasted until I was about 12 years old when, one day, Mike [Baginski] picked me up in his truck, took me to a tractor, and taught me how to use a PTO mower to mow field edges,” he recalls. continued on pg. 18
most growing regions across the northern United States, have been battling increased PVY (Potato Virus Y) levels in their seed lots due to migrations of transmitting aphids.
That has been a battle to keep seed lots clean, so a lot of focus has been given to spray plans and management decisions to keep our lots in foundation or certified status.
As far as being a manager, what do you feel your own main roles are in conjunction with your team? Communication is key. It’s easy to get caught up in the day-to-day tasks, but I feel that it’s just as important to share decisions and provide information the guys need to get tasks completed, therefore making sure we are doing things as efficiently as possible.
At the end of the day, we are all
working towards the same goal. If I can provide them with the necessary tools to get the job done, it will keep the farm moving forward.
Is it a constant learning experience for you, Charlie? Every day is a learning experience! I’m fortunate to be in an industry with so many knowledgeable people who are willing to share that knowledge. I learned right away that you can’t be afraid to ask for help or be afraid to make a mistake, because that’s how we learn.
What do you like most about growing foundation-class seed potatoes in Antigo, Wisconsin? The location is key. Antigo is mainly isolated from commercial growers to keep our seed fields clean, and the commercial growers who are in the area really help by managing their fields to mitigate viruses and disease, so they don’t spread to seed fields.
Above: Jeff Sinkler (left) and Cory Chrudimsky (right) went to high school with Mike Baginski, owner of Baginski Farms Inc., in Antigo. Sinkler, who has been working at the farm since he was young, manages shipping and receiving, and all facilities maintenance. Chrudimsky is lead of operations and takes care of most of the rotational crop planting. He manages and runs the farm’s weekly regimented spraying program and oversees most of the fall field preparation.
What do you like most about the potato industry? The community. The potato industry is filled with wonderful and knowledgeable growers who have been farming here for generations. Oftentimes, I’ll call up a neighboring grower just to talk or to ask about an issue we are seeing, and more times than not, that grower has seen that problem before and provides insight into how they handled it in the past.
It’s cool that we can collaborate here as growers and help one another. I think it’s rare to have growers who are so willing to help each other through information and guidance, sometimes even going as far as helping one another get a crop harvested and stored. We need that collaboration to keep the potato industry moving forward.
You are the president of the WSPIA Board. Why is it important for you to be involved? Involvement is critical to keep the seed industry progressing. I feel it’s important to give time to these organizations, as they’re the ones representing us as growers and ensuring we have what’s needed to run successful businesses.
Such involvement also presents a great opportunity to meet other growers from around the state, country, and world.
What do you hope for your own future and/or the future of the farm? I hope to continue doing my part in keeping the farm progressing forward, maintaining a great customer base and producing a high-quality, disease-free seed crop.
Mike has three kids who are in high school and college, and it would be very cool to watch and be a part in helping that 5th generation move forward. Farming is evolving so fast with technology, who knows what farming practices will be in 5 to 10 years!
Above: Two Ag Logistics semis are staged in front of the Baginski Farms truck shop.
Insuring Your Ag Drones
What growers and applicators need to know about insurance and compliance
By Eric Greening, AFIS, Family Insurance Center, and Jeramy Williams, American Drone
You’re cruising down a quiet country road when something in the sky catches your eye. A bird? A plane? Not quite. More than likely, it’s one of agriculture’s most exciting technological breakthroughs— a high-powered application drone.
Coming Soon: Power That Goes Beyond the PTO.
Deere’s EVT transmission and electrification kit
But here’s the big question: How do you insure one of these aircraft?
The answer isn’t as straightforward as you might think. Many custom spray businesses and farmers assume their existing policies cover drones.
A common remark we hear is, “My agent just added it to my farm policy.” Unfortunately, that’s usually not enough.
Here’s why: Most farm and commercial insurance policies explicitly exclude coverage for drones weighing over 55 pounds, which includes all major application drones.
Common exclusions on insurance coverage for drones look like this:
• Pollution Liability Coverage
“This coverage does not apply to bodily injury or property damage arising out of owning, maintaining, using, or entrusting to others any aircraft.”
• Unmanned Aircraft Liability Coverage
“…we do not cover bodily injury, property damage, or personal injury arising out of the discharge
Above: Aerial application of crop protection products via drones remains a relatively new technology, and the fine print on insurance policies matters more than ever.
or release of any substance from any unmanned aircraft.”
So, asking your agent, “Does my policy cover drones?” won’t always result in a complete explanation. To protect your drone and spraying operations properly, you’ll need an aviation-specific policy written by someone who is local, can be “boots on the ground” and understands this unique industry.
COMPLIANCE IS KEY
Insurance is only one part of the equation. To operate legally and keep your coverage valid, you’ll also need to maintain several Federal Aviation Administration (FAA)-required licenses and certifications:
1. FAA Remote Pilot Certification (Part 107)
2. Heavyweight Exemption and Operating Certificate (Part 137)
3. FAA Third-Class Medical Certificate (Form 8710-1)
Not only are these required by the FAA, but your insurer will expect them to be current so that the insurance company can honor a claim.
Above: To protect your drone and spraying operations properly, you’ll need an aviationspecific policy written by someone who is local, can be “boots on the ground” and understands this unique industry.
continued on pg. 22
Contact: Jim or John
SNOWDEN • ATLANTIC • LAMOKA MANISTEE • LADY LIBERTY MACKINAW • PETOSKEY • BLISS
Fortunately, new tools like Drone Logbook – Agriculture Edition (www.dronelogbook.ag) can make compliance easier than ever. This software tracks your certificates, logs flight hours, and even helps plan and document your operations, keeping you both legal and organized.
Also, working with a local and experienced drone dealer who can guide you through the legal process of integrating an application drone into your operation is critical to your success.
This service offered by American Drone out of Marshfield, Wisconsin, is invaluable. From start to finish, American Drone will walk you through every step to safely and legally operate your drone.
THE BOTTOM LINE
Aerial application of crop protection products via drones remains a relatively new technology, and the fine print on insurance policies matters more than ever.
The worst time to learn your drone isn’t covered is after a loss. That’s why working with an insurance professional who truly understands agricultural drones is critical.
If you have questions or you’re ready to make sure your operation is fully protected, reach out today. Protect
“Most farm and commercial insurance policies explicitly exclude coverage for drones weighing over 55 pounds, which includes all major application drones.”
– Eric Greening, AFIS, Family Insurance Center
your drone, protect your business, and protect your future.
For insurance needs, contact Eric Greening, AFIS, Family Insurance Center, egreening@ familyinsctr.com, 715-359-8119,
https://familyinsctr.com.
For drone sales, service and training, contact Jeramy Williams, American Drone, jeramy@americandrone. us, 262-443-9177, https:// americandrone.us.
Tom Schultz (left) and Rick Perault (fourth from left) of Heartland Farms discuss using drones for seeding cover crops at the 2025 Farmers of the Roche-A-Cri Field Day.
Handing Down the Harvest
Succession planning advice for growers who are rooted in tradition and have deep community ties
By Attorneys Linda Danielson and J.P. La Chapelle, Ruder Ware, L.L.S.C.
For generations, Wisconsin cranberry farms, like potato farms, have been more than businesses—they’ve been legacies. Passed down through families, these farms are rooted in tradition, hard work, and deep community ties.
But as the industry evolves and families grow, succession planning
becomes not just a smart strategy, it’s essential.
Unlike many other sectors, retirement is rare among cranberry growers, as it is with potato and vegetable growers. Running a cranberry, potato or vegetable farm is often a lifelong commitment, and transitions can be emotionally and logistically complex.
Yet with thoughtful planning, succession is not only possible, but it can also preserve your farm’s legacy and ensure its continued success.
Here are key tips to help cranberry, potato and vegetable growers begin the process of succession planning:
1. Start the Conversation Early Early dialog helps avoid misunderstandings and sets the stage for a smoother transition.
Succession planning isn’t a one-time event; it’s a process. Start by having open, honest conversations with family members and stakeholders. Discuss goals, expectations, and concerns.
Who is interested in taking over? What roles do they envision? Are there financial or operational hurdles to consider?
2. Clarify Roles and Responsibilities Multi-generational farms often
operate with informal structures. While this can work in the short term, it’s important to define roles clearly for the future.
Who will manage day-to-day operations? Who will handle finances, marketing, or regulatory compliance? Creating a written outline of responsibilities ensures everyone understands their part and helps successors prepare for leadership.
3. Assess Skills and Provide Training
Passing the torch doesn’t mean handing over the keys overnight. Evaluate the skills of potential successors and identify areas for growth.
Whether it’s learning about growing the crop, managing the day-to-day operations, or mastering the financial aspects of the business, training is key.
Consider mentorship, workshops, employment outside the family farm, or even formal education to build confidence and competence.
4. Engage the Next Generation Early Programs that connect today’s youth with cranberry farming, like Cranberry Learning Inc., help spark interest and build foundational knowledge before formal succession discussions begin.
5. Review Legal and Financial Structures
Work with trusted advisors, including attorneys, accountants, and financial planners, to review your farm’s legal and financial setup.
Succession planning should also account for the needs of current owners, ensuring that long-term care and financial security are addressed without compromising the future of the farm.
A well-crafted succession plan should include wills, trusts, buy/sell agreements, and insurance policies tailored to your farm’s needs.
6. Document the Plan
Once decisions are made, put them
in writing. Documentation provides clarity and helps minimize future disputes. A formal succession plan should outline:
• Timeline for transition of both management and ownership
• Roles and responsibilities
• Ownership transfer details
• Contingency plans (e.g., illness, death, or unexpected departure) continued on pg. 26
Left to right: Sid, John, Jonathan, Carl, Nick and Cliff.
Three generations of Firkus Farms in Stevens Point, Wisconsin, include, from left to right, Lonnie, Mike and Marshall Firkus.
Handing Down the Harvest. . . continued from pg. 25
7. Communicate with Non-Farming Family Members
Open communication fosters trust and minimizes conflict. Succession planning can be especially sensitive when not all family members are involved in the farm. Be transparent about decisions and consider how to treat everyone fairly (not necessarily equally.)
8. Plan for Flexibility
Life is unpredictable. Your plan should be adaptable to changing circumstances, whether it’s market shifts, health issues, or evolving family dynamics. Revisit your succession plan regularly and update it as needed.
Succession planning may feel daunting, especially in an industry where retirement is rare and family
“Succession planning may feel daunting, especially in an industry where retirement is rare and family ties run deep.”
– Attorneys Linda Danielson and J.P. La Chapelle, Ruder Ware, L.L.S.C.
ties run deep. But by starting early, communicating openly, and seeking professional guidance, Wisconsin
cranberry and potato growers can ensure their farms thrive for generations to come
SAME FIELDS, IGHER YIELDS.
Including PureGrade® Liquid Fertilizers in your program will ensure your crop has the nutrients to reach its full potential. PureGrade Liquid Fertilizers include both Low-Salt Starters and Low-Salt Foliars, and are compatible with MicroSolutions EDTA Chelated Micronutrients. Contact Nutrien-Great Lakes, leaders in high leverage crop fertility programs, to learn more about PureGrade Liquid Fertilizers and MicroSolutions Micronutrients.
FEATURES
• Chloride free
• Near neutral pH
• 100% water soluble
• Trouble-free
• Non-corrosive
• Low rates per acre
AVAILABLE PRODUCTS
7-25-5 GoldStart® 9-18-9 GoldStart
5-15-15 GoldStart
6-24-6 GoldStart
3-18-18 GoldStart 10-10-10 GoldStart
5-18-10-1 GoldStart Chelated Micronutrients
Nutrien-Great Lakes also handles a full line of humic and biological products. Custom mixes available upon request.
Now News
Solanum International Introduces Mikado
Early maturing variety offers growers yellow potato alternative
Mikado is an early maturing yellow fleshed variety that offers growers a strong alternative to traditional yellows. It was first selected by Danish breeder Danespo and introduced into the European market, in 2018, to fill the demand for a sustainably grown early yellow-flesh potato that not only looks attractive but yields high.
For growers, Mikado’s strength lies in its very high yields of large, evenly sized, smooth-skinned tubers. The oval-shaped potato has good disease resistance, including its strong
resistance to Potato Virus Y and common scab.
“Mikado is a grower-friendly variety,” remarks Jan Vermüe of West Edmonton Seed Potatoes, located in Stony Plain, Alberta, Canada.
A high-generation seed grower of Mikado, Jan adds, “This variety has a good balance between strong tops and yield, with the vines easily going down without presenting a battle at harvest.”
Mikado is suitable for fresh market and packing. It offers a versatile A/B
cooking profile with light processing qualities, making it suitable for boiling, salads and light roasting.
With its combination of early harvest, high yield, visual appeal, and culinary flexibility, Mikado presents an excellent alternative for those seeking new, premium, yellowfleshed potatoes for fresh markets across North America.
For more information, please visit https://solanum-int.com or contact Hendrik at 780-991-4302.
39th Annual Spud Bowl Supports Local Students
More than 500 baked potatoes & 260 pounds of French fries served on game day
Spud Bowl Committee members, in cooperation with the University of Wisconsin-Stevens Point (UWSP), served the community and UWSP Pointers football fans free baked potatoes, French fries, and Point Root Beer during the 39th Annual Spud Bowl, September 6, 2025, at Goerke Field in Stevens Point.
This year’s Spud Bowl, which took place between the UWSP Pointers
and Albion College, was the first of the university’s home athletic events this school year, making it one of the most exciting days of the season!
In a thrilling game, the UWSP Pointers made a huge defensive stand in overtime to prevail over the Albion College Britons by a score of 28-21 in the season opener for both teams.
continued on pg. 30
Left and Above: The Spud Bowl Committee in coordination with volunteers, students, and industry representatives joined forces to serve up 260 pounds of McCain Foods French fries at the 39th Annual Spud Bowl. Wayne Solinsky (left) and Ann Hoffman of Jay-Mar Inc. made a good team, with Wayne working the fryer, and Ann always ready with a fresh bag of McCain Foods Crinkle Fries for the next basket.
More than 500 baked potatoes from Worzella & Sons Inc. were served piping hot to football fans at the Spud Bowl.
Wisconsin-Stevens
Under partly cloudy skies and pleasant temperatures, the day began with the highly anticipated annual Spud Hunt, during which participants have the chance to win dozens of prizes by finding “golden spuds” hidden throughout the stadium. All golden spuds were found, and those who were successful received a prize!
BAKED POTATOES & FRIES
The Spud Bowl Committee, volunteers, representatives from
the Wisconsin potato industry and UWSP students joined forces to hand out more than 500 baked potatoes from Worzella & Sons Inc. that were served up piping hot along with 260 pounds of McCain Foods French fries, showcasing fresh, quality, farm-tofootball-field produce.
Most importantly, thanks to the generous support of sponsors, UWSP and the Spud Bowl Committee were able to award five $1,200
(715) 335-6660
(715) 335-6661
scholarships to deserving students attending the university: Brooklyn Butzin (Waupaca), Pang Xiong (Marathon), Emily Wallner (Portage), Tiara Bonilla (Taylor), and Katie Fry (Richland).
These students were not only honored, but grateful for the support that will help them continue their education.
The impact of the event in supporting students, highlighting the importance
home team prevailing in overtime against the Albion College Britons by a score of 28-21.
Seven-year-old “Spud Hunt” participants Moira (left) and Leah hold up the “golden spuds” they found hidden in the stadium and the prizes they were awarded for their success.
University of
Point varsity cheerleaders Elizabeth Wisinski (left) and Liv Radebaugh pose with their baked potatoes at the Spud Bowl.
UWSP Pointer junior running back Reed Smith goes in for a touchdown during a thrilling Spud Bowl game, with the
of agriculture in Central Wisconsin and celebrating the community would not be possible without the generosity of sponsors and volunteers.
Over 50 local businesses helped keep the Spud Bowl tradition alive this year. Since its founding in 1986,
Above: The generosity of sponsors enabled the Spud Bowl Committee and University of Wisconsin-Stevens Point (UWSP) to award five $1,200 scholarships to deserving students attending the university: Brooklyn Butzin (Waupaca), Pang Xiong (Marathon), Emily Wallner (Portage), Tiara Bonilla (Taylor), and Katie Fry (Richland). Not all were on hand for the halftime scholarship awards ceremony, but shown, left to right, are Cliff and Carole Gagas of Gagas Farms Inc.; Alex Okray, Okray Family Farms; Spud Bowl Committee member Dale Bowe; Wisconsin Potato & Vegetable Growers Association Executive Director Tamas Houlihan; scholarship winners Katie Fry, Brooklyn Butzin and Emily Wallner; and UWSP Interim Chancellor Pratima Gandhi.
continued on pg. 32
the event has raised more than $125,000 in scholarships for qualified Central Wisconsin students who:
• Reside within UWSP’s service area
• Have a farming or agriculturerelated background
• Demonstrate financial need
• Maintain a qualifying grade point average (GPA)
• Engage in community involvement
Donations also contribute to the growing Spud Bowl Endowment, ensuring future generations
of students benefit from this tradition.
Appreciation goes out to those who volunteered at the Spud Bowl, and to Spud Bowl liaison Ann Ninnemann, who is also the UWSP women’s hockey coach.
With the Spud Bowl held each year in the heart of Wisconsin’s fresh and processed potato production area, it provides the perfect opportunity to connect people with the story of how potatoes get from growers’ fields to families’ forks!
Student volunteers serve McCain Crinkle Fries at the Spud Bowl, September 6, 2025, at Goerke Field in Stevens Point, Wisconsin.
Pointers fans Brian and Jess O’Malley enjoyed free baked potatoes, French fries and Point Root Beer at the Spud Bowl.
Above: Fans wave their arms in anticipation of Carole Gagas firing off a free T-shirt via the “Spud Gun” during halftime of the Spud Bowl.
Food + Farm Exploration Center Holds Greenhouse Grand Opening
Hard work of volunteers, donors and generous sponsors Carol and Dick Okray celebrated during event
The Food + Farm Exploration Center held a Greenhouse Grand Opening and Ribbon Cutting Ceremony, October 2, 2025, at the educational, event, family fun, agritourism and exhibit space in Plover, Wisconsin.
Generously sponsored by Carol and Dick Okray of Okray Family Farms, Plover, the greenhouse will serve as a living classroom where visitors can connect with the story of food, explore sustainable growing practices, and experience hands-on learning year-round.
Attendees of the Grand Opening
were greeted with refreshments and appetizers served in the Kitchen Lab preceding opening remarks by Food + Farm Exploration Center (F+FEC) Board President and Founder Richard Pavelski, F+FEC Executive Director Alexandria Behrend, and premier sponsors Dick and Carol.
Above: Attendees of the Greenhouse Grand Opening were greeted with refreshments and appetizers preceding remarks by Food + Farm Exploration Center Board President and Founder Richard Pavelski.
Below: Attendees had the chance to explore the new greenhouse after the ribbon-cutting ceremony.
Application Filing
Worker Recruitment
Onboarding Support
Dedicated Account Manager
“This marks our 51st exhibit, fulfilling our mission and enabling students to have an opportunity to explore, learn and engage, seeing plants grown at every stage,” Pavelski said. “Within the first 22 months that the Food + Farm Exploration Center has been open, we’re approaching
100,000 visitors. This summer saw 40,000 visitors, and we also grew and harvested 80,000 pounds of fresh produce.”
Above: The new greenhouse is generously sponsored by Carol and Dick Okray, with Dick giving a brief speech before the couple was asked to conduct the ribbon-cutting ceremony.
The Portage County Business Council greenhouse exploration, and shopping in the gift shop. Music was provided by Jordan Bain, and a special watercolor painting by Mikaela Smith was prominently displayed.
Making the greenhouse dream a reality were partners Findorff, E-Con Electric, Inc. and United Greenhouse Systems, as well as volunteers from the Portage County Business Council, Simplicity Credit Union, Sentry, Delta Dental of Wisconsin, Community Foundation of Central Wisconsin, RR Donnelley, Okray Family Farms, Heartland Farms, Inc., the University of Stevens Point, Lineage Logistics and Skyward.
Generous donations not only came from the Okray’s, but also Arbre Technology, Heath Farms, Illinois Foundation Seeds, Inc., Jack Buchanon, Nelson’s Irrigation and Oldcastle Lawn and Garden.
As featured on the Greenhouse Grand Opening flyer distributed at the event, “All you can take with you is that which you have given away.” –character Peter Bailey from the film “It’s a Wonderful Life” (1946)
Growers across North America assess and improve their production practices through the program
The Potato Sustainability Alliance (PSA) has opened the 2025 PSA Program on-farm assessment, which runs from October 1, 2025 through December 19, 2025.
Through the PSA Program, potato growers across North America assess and improve their production practices using the Sustainable Outcomes in Agriculture (SOA) Standard, enabled by Syngenta’s Cropwise™ Sustainability app.
“The PSA Program is designed with growers, for growers,” says Natalie Nesburg, PSA program manager.
Physical Damage & Liability Coverage
Physical Damage
Claims paid based on how/when loss occurs
While drone is in motion
“Using an outcomes-based standard inside an easy-to-use app, growers can document what they’re already doing well, identify practical next steps, and clearly communicate progress with their customers, partners, and communities.”
While drone is stationary
Ingestion of foreign object into rotors
Participants receive a community benchmark report with insights from other potato growers in their region to help guide continuous improvement.
Cyber Coverage
Coverage provided for cyber-related risks such as:
GPS signal “spoofing”
Growers complete the SOA Standard, an outcome-based framework that evaluates six key areas of farm sustainability: Optimal Production, Water Impact, Soil Health, Biodiversity & Habitat, Human & Animal Health,
Results in drone applying product to unintended areas
Chemical Liability Endorsement
and Community Leadership.
PSA has customized the assessment to simplify and streamline datasharing with value chain partners and provide industry-specific reports that support continuous improvement.
Claims paid for losses caused by the drone “At Fault” Coverage Excludes Chemical Spray
Results are summarized and shared with participating growers and partners to inform action, while national-level insights are published and available on the PSA website, https://potatosustainability.org/ on-farm-assessment/.
Data being compromised “Bricking” Renders drone inoperable
Coverage provided for overspray or chemical drift to non-intended areas
Smaller limits than General Liability
Typically $300,000 maximum
Coverage varies based on what is being dispensed from drone
Be Aware of Regulations
In order for an insurance policy to respond, you must have the following certifications. Failure to maintain certifications could result in a claim being denied.
FAA Part 107
FAA Part 137
FAA Third Class Medical Certificate
HOW ASSESSMENTS WORK
1. Enroll in the PSA Program and follow the Grower Guide & Checklist. Nearly 500 growers from across North America are leveraging PSA to tell their sustainability story.
2. Download the Cropwise™ Sustainability app and log in.
3. Select PSA as your sustainability partner.
4. Complete the assessment and choose how to share your responses with value chain partners.
5. Review your results and personalized insights.
PSA’s annual on-farm assessment provides potato growers and supply-chain partners with
a standardized, outcome-based view of on-farm practices and progress, supporting practical improvements on the farm while strengthening transparency and resilience across the industry.
“Every year, this assessment gives us a clearer picture of the progress potato growers are making collectively and the challenges we still need to tackle together,” Nesburg says.
“By participating,” she adds, “growers aren’t just completing a survey, they’re telling their own potato sustainability stories, contributing to healthier water and soils, and ensuring the potato industry remains resilient and competitive well into the future.”
KEY DATES
• Enrollment & assessment window: October 1 - December 19, 2025
All potato growers in North America can participate in the PSA Program and complete the annual on-farm assessment at no cost.
Growers who supply PSA member buyers and value-chain partners are especially encouraged to participate. Processors and allied partners can contact PSA to coordinate grower participation and data sharing that supports mutual sustainability and sourcing goals. Participation is free of charge.
Enroll in the PSA Program by visiting https://potatosustainability.org/ grower-enrollment/ and follow the Grower Guide & Checklist to complete the assessment.
See the powerful results behind potato sustainability in action. Download the 2024 On-Farm Assessment Report here: https:// potatosustainability.org/the-psaprogram/.
Natalie Nesburg, PSA program manager
FAM STUMABO Extends Global Footprint
New Wisconsin facility serves as a regional hub for full-service customer support
FAM STUMABO, a global specialist in precision cutting solutions for the food industry, is strengthening its international presence with new facilities in Spain, Germany, and the United States.
The expansion underscores the company’s commitment to localized service, technical innovation, longterm strategic growth, and in North America, a direct, established presence.
The company has new facilities in Paterna, Spain, Niederzissen, Germany, and Franklin, Wisconsin, each serving as a regional hub for full-service customer support, technical assistance, and in-house testing.
These developments significantly enhance FAM STUMABO’s ability to respond quickly to customer needs and build closer, long-term relationships across key global markets.
The expansion strengthens FAM STUMABO’s ability to support customers through in-depth knowledge of a variety of food cutting applications (cheese, meat, poultry, potatoes, and other vegetables), as well as provide sales, technical staff, training, and service in the
customer’s native language.
Local teams are backed by the company’s headquarters in Belgium, which provides additional technical expertise and support when needed.
NEW FACILITIES
Each new site is designed to deliver a seamless customer experience by integrating commercial, technical, and logistical services under one roof. Equipped with test labs, showrooms, and meeting rooms, the sites allow customers to explore FAM STUMABO’s cutting solutions hands-on, consult with local experts, and test their products on-site or remotely.
Additionally, a local inventory of high-
Invest in the future
with storage that
withstand the test of time is guaranteed to
Tailored solutions to meet specific storage requirements
DRIVING EFFICIENCY, ENSURING QUALITY
demand spare parts ensures rapid, reliable delivery and maximized equipment uptime.
In Spain, the opening of a new 1,000 square meter facility in Paterna, near Valencia, reinforces FAM STUMABO’s long-standing presence in the Iberian Peninsula and marks a strategic investment in growth for the Spanish and Portuguese markets.
Celebrating 20 years in the region, the move to a modern, purposebuilt site enhances the company’s visibility and proximity to customers with dedicated space for testing, warehousing, and a showroom.
In Germany, the relocation of FAM STUMABO Deutschland GmbH to a larger site in Niederzissen represents a strategic upgrade to support future growth in the DACH region (Germany, Austria, and Switzerland). The new facility improves service agility through expanded capacity for machine testing and servicing.
The newly opened Franklin, Wisconsin, facility now serves as FAM STUMABO’s U.S. headquarters and a central hub for direct support across North America, including the United States, Canada, and Mexico.
It brings together sales, service, technical support, spare parts, and procurement under one roof, while also featuring a dedicated test lab that complements the existing Sarasota, Florida, site.
Together, these locations provide full national coverage and enable faster, closer service across the continent. With this enlarged presence, FAM STUMABO USA is well-positioned to meet growing market demand by maintaining direct contact with customers and prospects.
ON-SITE TEST LABS
All locations mentioned feature onsite test labs where FAM STUMABO specialists can assist customers in selecting the best machines for their operations through demonstrations and tests to validate feasibility and optimize the product.
Customers can send their products for testing or visit the lab to experience the machine in person. In both cases, they will receive detailed reports, complete with video footage and images, as well as their processed sample material.
Industrial grade refrigerated and freezer storage maintains product quality throughout testing and return shipment. FAM STUMABO also facilitates in-line testing of machines at customer sites to evaluate their performance in real-life conditions, helping them make fully informed investment decisions.
“Our ongoing expansion is part of a long-term strategy to combine global expertise with a strong, local presence,” says Mark Van Hemelrijk, chief executive officer of FAM STUMABO.
“By bringing our teams, test labs, and technical support close to our customers,” he adds, “we can better anticipate their needs, respond faster, and enable them to stay ahead in a competitive market. We aim to deliver high-performance cutting solutions and, most importantly, build strong partnerships that help our customers thrive.”
Mark Van Hemelrijk, chief executive officer of FAM STUMABO, says, “By bringing our teams, test labs, and technical support close to our customers, we help them stay ahead in a competitive market.”
About FAM STUMABO FAM STUMABO engineers and develops industrial cutting machines and manufactures precision knives for the food industry. The company provides customers with the solutions they need for cutting, slicing, and dicing fruit, vegetables, nuts, cheese, meat, poultry, fish, petfood, potato chips and French fries.
Over the past 60 years, FAM STUMABO has established long-lasting partnerships in cooperation with highly reliable, influential companies, customers, and leaders in the industrial food processing market. The company is present on all continents, with customer experience centers, spare parts and services.
For more information, visit https://fam-stumabo.com/home-us/.
SEED PIECE
Seed Potato Export Program Updates
Potatoes USA remains committed to international seed sales opportunities
At Potatoes USA, “Team Seed” remains focused on priming the pump for future stable international seed potato sales opportunities. Progress has been made in this area, and some updates are in order.
CUBA UPDATE
Cuba has the potential to become the largest export market for U.S. seed potatoes in the Americas outside of Canada. Cuba has average seed imports of 15,079 metric tons, or 331,738 hundredweight over the last five years.
However, Cuba does have a high bar for entering the market. Historically, variety registration has required at least four years of trial results.
Three varieties sent to Cuba for trials arrived in November 2024 and were planted by January 9, 2025, 45 days after arriving. While this may seem like a long time to clear seed potatoes for planting, it is shorter than the average time from port to field in Cuba, which has been 55 days for the four previous trials the U.S. has successfully planted.
The trial was planted from January 6-9 and harvested on April 1. Yields
were outstanding for Alegria, Soraya, and Golden Globe, despite the relatively short growing season of 81-84 days. We are optimistic that earlier planting will further increase the excellent results seen in this trial.
This was the fourth variety trial for Golden Globe, and the second for Eva, Soraya, and Alegria. Golden Globe was successfully registered, opening Cuba to commercial sales of this variety. This is a major milestone for the Cuban trialing effort.
In October of this year, shipments of Soraya (for further trials) and
Golden Globe (for demonstration purposes) are planned. Cuban officials have expressed the potential to register Soraya after three trials. Thus, registration could be completed for this second variety after the harvest in March 2026.
CENTRAL & SOUTH AMERICA UPDATE
Seed potato exports to Central and South America increased 61% from July 2024 to March 2025. This is driven by the resurgence of seed potatoes for the fresh market following decreased demand due to the pandemic.
Panama, Nicaragua and Uruguay all imported U.S. seed potatoes for the first time since the pandemic. Uruguay has been importing the variety Red Magic from France for several years. French production issues led to an opportunity for U.S. seed suppliers to fill in the gap.
Now, Uruguay is importing U.S.produced Red Magic. There continues to be strong demand in Uruguay for new red-skinned seed potatoes, as well as for the standard variety, Chieftain.
Panama imported the Soraya variety as a direct result of the 2023 Potatoes USA variety trials. We hope sales will increase for Soraya and possibly Golden Globe.
Nicaragua imported Golden Globe, which was a direct result of the 2023 variety trials. The importer in Nicaragua will be increasing his order for Golden Globe and hopes to import new varieties in the coming year. Potatoes USA will continue to promote other U.S. varieties in Nicaragua through trials in 2026.
FUTURE TRIAL PLANS
After successful market openings in Panama and Nicaragua, Potatoes USA will continue to open new markets for U.S. seed potato exporters.
Potatoes USA is exploring the potential for trials in the Dominican Republic to expand beyond the chipping market, which is already receiving seed potato imports, to fresh market varieties.
We also hope to continue variety trials in Honduras to register new varieties. An importer in Honduras, with assistance from Potatoes USA, is attempting to register the Sound variety. Sound was trialed successfully in six sites in Honduras in 2024.
If Sound is registered in Honduras, the importer will try to import U.S.produced Sound later in 2025. Sound is an oblong pale-yellow variety with outstanding resistance to late blight. It has attracted the interest of Walmart and other retailers as a good fit for the Honduran market.
Cuban officials have expressed the potential to register Soraya after three trials. Thus, registration could be completed after harvest in March 2026. Panama imported Soraya as a direct result of the 2023 Potatoes USA variety trials.
People World Potato Congress Welcomes Incoming Directors
International advisors Krista Shaw, Berta Redondo and Dina Borus join the ranks
The World Potato Congress (WPC) is delighted to welcome newly elected directors Chad Hutchinson, Ph.D., and Julio Kalazich, professor at the Universidad de Los Lagos in Chile, into its governance.
A Hoosier by birth, Hutchinson cultivated a deep appreciation for agriculture from his early days growing up among Indiana’s farmlands. An early respect for farmers and farming guided him into a career in plant science.
His academic journey began at Ball State University, where he earned both his Bachelor of Science and Master of Science degrees in biology. Hutchinson then pursued his passion for plants at Purdue University, completing his Ph.D. in plant physiology/horticulture.
Dr. Hutchinson’s background in horticulture led him to the University
RUSSETS
• AO8433-4STO
• Caribou
• Lakeview Russet
• Reveille
• Silverton
YELLOW FLESHED
• Yukon Gold
WHITES
• Mackinaw REDS
• Dark Red Norland
of Florida, where he served as a faculty member and the state’s potato specialist for a decade. In this role, he directly supported potato growers, sharing critical knowledge and solutions in crop nutrition, variety development, and soil fumigation.
His transition into the private sector, in 2007, marked a new chapter as he joined TriEst Ag Group, Inc. as
Contact us now to place your Spring orders or for more details!
director of research. His impactful contributions led to a promotion in 2020 to global director of potato research and market support for the entire TriCal Group.
Throughout his career, Dr. Hutchinson has collaborated with potato producers across the globe. His work spans crucial areas such as variety selection, crop nutrition, soil health, and soil disease suppression, working to help farmers achieve their production goals.
CROP PRODUCTION
He is recognized for his understanding of crop production and soil fumigation practices, and their direct influence on potato crop yield and quality.
“Wolf
Bula Potato Farms, Inc. • W11957 Highland Road • Antigo, WI 54409 Call Dennis or Adam: Work: (715) 275-3430
Email: bulaseed@frontiernet.net or dennis@certifiedseedpotatoes.com www.certifiedseedpotatoes.com
Dr. Hutchinson has been an invited speaker worldwide, including presenting at the World Potato Congress, sharing his positivity and insights on soil fumigation, soil health, and advanced potato crop production techniques.
“Chad and TriCal Group have been longtime supporters of the World Potato Congress Inc. and our initiatives,” WPC President Peter
The World Potato Congress welcomes newly elected directors Chad Hutchinson (left), Ph.D., and Julio Kalazich, professor at the Universidad de Los Lagos in Chile, into its governance.
River” Brand Specializing in Certified Seed
VanderZaag says.
“His reach, particularly in understanding the potato crop production challenges faced by global south countries, will bring experience, expertise, and fresh perspectives that will greatly enhance our organization’s mandate,” VanderZaag adds. “The World Potato Congress looks forward to working with Chad as director”.
Kalazich, who has served as a WPC international advisor representing South America for the past three years, was recently promoted to WPC director.
A professor at the Universidad de Los Lagos’s Agronomy School in Osorno, South Chile, Kalazich brings a wealth of experience, both academic and practical, to his new role. He is vice president of the Latin American Potato Association (ALAP), and a member of the boards of the Chilean
Potato Association and Chilean Academy of Agricultural Sciences.
PLANT BREEDING
In 1985, Kalazich earned a Ph.D. in plant breeding from Cornell University in Ithaca, New York, under the guidance of Dr. Bob Plaisted, a renowned potato breeder.
Throughout his career, Dr. Kalazich has made groundbreaking contributions, such as developing and launching 13 potato varieties, with three ranking among the top 10 bestselling cultivars, and one of which is currently the second-most important in Chile.
From 2002 to 2010, he served as INIA Remehue’s regional director, followed by his appointment as INIA’s national director from 2014 to 2018. His extensive experience extends internationally, having collaborated with institutions from several countries.
Dr. Kalazich joined the WPC in 2022 as an international advisor, and the WPC is pleased to announce his election to the WPC Board of Directors. With over 100 scientific and extension articles to his name, Dr. Kalazich’s achievements in agricultural research and the potato industry stand as a testament to his dedication and expertise.
“Julio’s remarkable career positions him as a key contributor to the WPC’s vision within the global potato landscape,” VanderZaag remarks. “As our only representative from South America, Julio’s reach within the continent extends well beyond his home country.
“He has provided exceptional support for the World Potato Congress as an international advisor over the past three years,” VanderZaag adds, “and we look forward to working with him in this new capacity.”
INTERNATIONAL ADVISORS
The WPC governance includes the support of eight international advisors who serve as a bridge between the organization and the diverse regions they represent.
These advisors are deeply embedded within their local potato industries, enabling them to provide valuable insights into regional trends, challenges, and market demands. Their expertise and connections ensure that the WPC remains at the forefront of potato-related conversations across continents.
The latest changeover brings fresh voices and perspectives to the WPC’s advisory body, with incoming international advisors hailing from North America, Europe, and Africa. These three accomplished women bring invaluable insights and experiences to the WPC governance
and advisory table.
The WPC is pleased to announce the appointment of Krista Shaw as international advisor. A distinguished leader with over 22 years of leadership experience, Shaw has held key roles, including assistant deputy minister, executive director, and director in both government and non-governmental organizations.
Her extensive background has equipped Shaw with a strong understanding of organizational governance, which she brings to her role alongside a deep passion for agriculture.
Currently serving as the director of stakeholder relations at the Prince Edward Island (PEI) Potato Board, she is deeply rooted in the agriculture industry, having grown up around family farm operations and being married into Shaw Brothers Farm—
• Decades of Experience & Local Reach
Serving Central Wisconsin since 1991, Dynamic Alliance Roofing brings over 30 years of proven expertise in agricultural roofing.
• Certified Duro-Last® Roofing Specialists
This unique, single-ply membrane exceeds industry standards for performance and durability. Backed by the industry’s best warranties, it is the premier choice—perfect for the unique needs of vegetable packing sheds.
PEI’s oldest family farm with an impressive 252-year legacy.
Her deep understanding of the industry enables her to advocate for potato growers with insight and empathy, as she too experiences the challenges and triumphs faced by farmers on a personal level.
An international advisor to the WPC, Krista Shaw is director of stakeholder relations at the Prince Edward Island Potato Board.
Shaw’s academic achievements include bachelor’s and master’s degrees in work, organization, and leadership, and she is on track to completing the CITP/FIBP designation (Certified International Trade Professional/Fellow of the Institute of British Freight Forwarders).
Her leadership acumen, coupled with her familial connection to agriculture, positions her as a remarkable asset to the World Potato Congress.
“Krista Shaw embodies the dedication, expertise, and vision that the World Potato Congress strives to uphold,” VanderZaag emphasizes.
“Her energy, leadership, expansion of expertise into international relations, and her professional experience and personal commitment to the agricultural community will provide support and strengthen the mandate of the WPC and the global potato industry,” he says.
“We are thrilled to welcome her to
our team,” VanderZaag concludes, “and look forward to the knowledge and passion she will bring to this role.”
The WPC is also delighted to announce Berta Redondo’s
appointment as a new international advisor from Europe. Berta brings a wealth of experience in agricultural communication and European policy advocacy
continued on pg. 46
Goldrush • Russet Norkotah • Manistee
Atlantic • Snowden • Reveille
Berta Redondo is an international advisor to the WPC and Secretary General of Europatat, the European Potato Trade Association.
Since January 2018, Redondo has played a pivotal role at Europatat, the European Potato Trade Association, where she has served as Secretary General since September 2020. She represents the European potato sector’s interests in regional and global arenas through her current role.
Redondo’s leadership responsibilities include daily management of the association, strategic communications, and policy dossiers addressing sustainability, agriculture, research, and innovation. Her dedication and expertise have made Redondo a respected advocate for the European industry on multiple fronts.
“I am honored to join the World Potato Congress as an international advisor,” Redondo states. “The WPC is a key platform for promoting global collaboration and innovation in the potato sector.”
“I look forward to contributing to its mission and to strengthening the connection between the European potato community and partners around the world,” she says. “Together, we can address shared challenges and unlock new opportunities for this vital worldwide crop.”
• Long term fixed and adjustable rate mortgage financing
Troy W. Fischer Rockford, IL
815.494.4349 tfischer@metlife.com
As planning heads into full swing for the 2026 World Potato Congress event in Kenya, the WPC welcomes Dr. Dinah Borus of Kenya as an international advisor. Dr. Borus is a dynamic and results-driven agricultural scientist specializing in agronomy, and recognized for strong ethical values, motivation and commitment to excellence.
Dr. Borus completed her Ph.D. research in agronomy at The University of Tasmania (UTAS), Tasmania, Australia (2017), focusing on impacts of climate change on the potato productivity in Tasmania, Australia and Kenya.
She is a two-time winner of Australia Agricultural Awards for Africa and a Fellow under the U.S. Department of Agriculture Borlaug Fellowship Program, Texas Tech University,
in 2022.
Dr. Borus has over 17 years of experience working in the potato industry with an in-depth understanding of production, value addition, market linkages and agribusiness entrepreneurs, impacts of climate change, and sustainable and climate-smart practices.
As a scientist at the International Potato Center (CIP) for most years between 2008 and present, she has successfully led and implemented several potato-based projects in Kenya, Rwanda and other East and Central African countries.
Fondly known as “Mama Viazi” among potato farmers in Kenya, Dr. Borus has made a significant impact across nearly all potato-producing countries, working closely with the public and private potato sectors.
Before joining CIP, Dr. Borus worked at ICRAF (2005-2008), overseeing project design and implementation in several countries in Africa. She also has over a decade of experience in extension programs, having worked as an agricultural extension officer at the Ministry of Agriculture, Kenya, before joining CGIAR.
“Attending the 12th WPC in Adelaide, Australia, reminded me of my journey through research in Tasmania and reignited my passion for the humble tuber,” she says. “Now, I’m honored to give back by showcasing Kenya’s potato potential to the world as we prepare to host the 13th WPC.”
“The journey comes full circle,”
Dr. Borus adds, “and 2026 is full of promise; it’s going to be spud-tacular!”
The WPC is well positioned with global representation to help guide the unfolding of its strategic plan and for planning around the 2026 Congress in Kenya.
Above: Dinah Borus is an international advisor to the WPC and an agricultural scientist at the International Potato Center (CIP).
4295 Tenderfoot Rd, Rhinelander, WI 54501 Office 715-365-1648
Stephanie Nordquist 715-360-0454
Frito-Lay Varieties
GALLENBERG FARMS, INC.
N4528 Clover Rd, Antigo, WI 54409
Farm (715) 623-7018
Roy Gallenberg (715) 216-0983
John Gallenberg (715) 623-2295
Email rgallenberg@hotmail.com
Goldrush, Norland (Dark Red Selection), Oneida Gold (W6703-1Y), Red Prairie (W8405-1R), Superior
Above: A truck loaded with foundation-class certified seed potatoes heads off the field during harvest at Eagle River Seed Farm LLC in Eagle River, Wisconsin.
GP VENTURES, INC.
N3120 Western Ave
PO Box 320, Antigo, WI 54409
Office (715) 623-7877
Jim Kennedy (715) 623-7877
Email gpci.office.assistant@gmail.com
Frito-Lay Varieties, Paige, Petoskey
GUENTHNER FARMS, INC.
N4653 Chillie Rd, Antigo, WI 54409
Farm (715) 627-7683
Bill Guenthner (715) 610-7683
Fax (715) 627-0507
Christel, Langlade, Red LaSoda 10-3
HAFNER SEED FARMS, INC.
W8243 County B, Bryant, WI 54418
Office/Warehouse (715) 623-6829
FAX (715) 623-4203
David Hafner (715) 216-1473
Kevin Hafner (715) 216-1606
Brad Hafner (715) 216-1603
Email khafner1@hotmail.com
Atlantic, Goldrush, Lady Liberty (NY-152), Reveille Russet, Russet Norkotah, Silverton, Snowden, Superior
Atlantic, Frito-Lay Varieties, Lady Liberty (NY-152), Manistee, Snowden
SUNNYDALE FARMS, INC.
W9751 County I, Bryant, WI 54418
Farm/Office (715) 627-7401
Mike Shafel Cell (715) 216-4531
Markus Shafel 715-216-0278
Email sunnydaleseed@yahoo.com
Atlantic, Norland (Dark Red Selection), Red Prairie (W84051R), Snowden, Superior
TREMBLING PRAIRIE FARMS, INC
N2575 County Road B, Markesan, WI 53946
Fax 920-394-3926
John Bobek 920-295-9072
Email john@tremblingprairiefarms.com
Alegria, Norland (Dark Red Selection), Norland (Red Selection), Red Prairie
WILD SEED FARMS, INC.
W9797 Cherry Rd, Antigo, WI 54409
Warehouse/Office (715) 623-3366
Fax (715) 623-5245
Tom Wild Cell (715) 216-1223
Dan Wild Cell (715) 216-1225
Email wildseed8@gmail.com
Atlantic, Frito-Lay Varieties, Red LaSoda 10-3
WIRZ, INC.
N3581 Wirz Lane, Antigo, WI 54409
Office-Angel Wirz (715) 627-7739
Fax (715) 627-4523
Mobile (715) 350-9165
Email wirzinc@yahoo.com
Website www.wirzinc.com
Atlantic, Lamoka, Manistee, Snowden
Eyes on Associates
By WPVGA Associate Div. President Matt Selenske, Allied Coop’s Pest Pros Division
Hello, everyone. I hope you had a safe and bountiful harvest and that you are taking a few days to catch your breath. It certainly was a struggle early to get a full day of potato digging in with the warm weather.
The WPVGA Associate Division sponsored the “2nd Annual Career Fall Harvest Day,” September 18, as part of a Student Career Development Program designed to showcase the potato and vegetable industry to high school, technical
Adam Flyte (left in the images) of Flyte Family Farms, in Coloma, shows students a cabbage planter and boxed cabbage, and describes the crop cycle and how the operation works during the Student Career Fall Harvest Day.
college and university students interested in agriculture and related fields.
The fall harvest day was a great success, with 25 technical college and high school students in attendance.
The students were fully engaged in a tour of Flyte Family Farms of Coloma, Wisconsin, where they saw Creamer potatoes grown for The Little Potato Company graded and put into box storage, a beef cattle operation,
cabbage planter, and a greenhouse where plants are started from seed, including hydroponic cucumbers, tomatoes, and other fruits and vegetables.
Unfortunately, it was too warm for potato harvest, but there was plenty to experience at the farm. Adam Flyte was gracious enough to spend time with the students, answering questions and interacting with them. We had lots of positive feedback from the participants.
Students also enjoyed a tour of the Wisconsin Potato & Vegetable Storage Research Facility at the Hancock Agricultural Research Station, where they also attended a career roundtable discussion.
Above: The students enjoyed a tour of Flyte Family Farms in Coloma, Wisconsin, where they saw Creamer potatoes grown for The Little Potato Company graded and put into box storage.
continued on pg. 54
AGRIBUSINESS CAREERS
The roundtable discussion featured a diverse cross-section of the potato and vegetable industry interacting with students and discussing their careers in agribusiness, research, and farming.
We will continue this program by hosting students at the 2026 Grower Education Conference & Industry Show, February 3-5, 2026, in Stevens Point.
Speaking of which, we are now accepting proposals for the “Bringing Value to Agriculture” breakout sessions scheduled for Tuesday afternoon of the Grower Education Conference. We are looking for four companies to spotlight their products and services and how they can add value to the growers’ operations.
It is a great chance to get in front of a large group of growers and other industry professionals who are actively looking to learn about new
products, services, technologies and advancements in the industry.
Each participant will be allowed 12 minutes for a PowerPoint presentation with some time for questions. A detailed letter of how to submit a proposal has gone out to all Industry Show exhibitors, and if
you have any questions, contact Julie Braun at jbraun@wisconsinpotatoes. com.
With that, I wish you a Happy Thanksgiving!
Matt
Selenske
WPVGA Associate Division President
Above Left: The roundtable discussion featured a diverse cross-section of the potato and vegetable industry interacting with students and discussing their careers in agribusiness, research, and farming.
Above: Hancock Agricultural Research Station Superintendent Troy Fishler (right) and Storage Research Facility Manager Amber Walker (second from right) describe potato storage research and laboratory projects conducted at the state-of-the-art facility.
Students got a close-up look at a Spudnik 8908 potato planter at Flyte Family Farms.
Badger Beat
Growing the Future
The quest for high-quality early-generation potato seed begins in the lab and greenhouses
By Brooke Babler, assistant research program director of the Wisconsin Seed Potato Certification Program (WSPCP), and Dr. Amanda Gevens, associate chair, professor and extension specialist, University of Wisconsin (UW)-Madison Department of Plant Pathology, as well as administrative director of the WSPCP
We gratefully acknowledge the contributions of Keith Bennett, Shari Bennett, Kevin Bula, Sarah deVeer, Niles Franc, Kevin Gallenberg, Marjorie Hall, Dianna Kessler, Yu Kitamura-Schwartz, Jennifer Krauser, Cole Lubinski, Hrithik Pahuja, Kevin Schwartz, Josie Spurgeon, and Dante Tauscheck of the Wisconsin Seed Potato Certification Program (WSPCP) in conducting the research described in this article.
We appreciate their dedication to optimizing our seed potato production systems.
Since 1913, the focus of the WSPCP has been to supply high-quality, disease-free, varietally pure seed potato planting stock.
This process starts with the production of disease-free potato tissue culture plantlets in the program’s tissue culture laboratory, now located in Middleton, Wisconsin. The plantlets are then transported to and grown in the WSPCP’s greenhouses at the Lelah Starks Elite Foundation Seed Potato Farm in Rhinelander.
Today, three of those greenhouses that comprise about 30,000 square feet are equipped with soil-less hydroponic systems that produce mini tubers, or small seed potatoes.
Although the hydroponic system provides an ideal production model, some cultivars, such as Russet Norkotah, an all-purpose russet, and Snowden, an excellent chipper, exhibit yield reductions when grown in soil-less hydroponic systems.
To combat this challenge, a fourth 10,000-square-foot greenhouse at the Lelah Starks Farm has been dedicated to potted or in-soil potato production.
Above: Potato mini tubers are shown as they are grown hydroponically.
PRODUCTION CHALLENGES
Historically, poor-yielding cultivars grown in soil or media were planted in 5-gallon pots containing peat-based potting soil. The resulting tubers were then harvested, cut into seed pieces, and introduced into the field production pipeline.
This changed when researchers discovered that peat-based potting soil may harbor Spongospora subterranea, the fungus-like plasmodiophorid pathogen that causes Powdery Scab.
This persistent, hard-to-manage and ultimately soilborne disease causes powdery brown lesions on potato tubers, impacting yield and affecting marketability. Many populations of the Powdery Scab pathogen also carry the tuber necrotic virus, Potato Mop Top Virus.
To protect Wisconsin’s seed industry, along with the U.S. seed industry, peat-based potting soil needed to be replaced with a safer alternative. The
production levels and affordability?
Over the past five years, the WSPCP team has been actively researching alternative media options to replace traditional peat-based choices, while continuing to advance production goals and decrease costly inputs.
Below is a snapshot of the research performed and findings.
2021: Nine peat-free alternative media mixes were tested, each containing different ratios of perlite (a lightweight volcanic glass), rice hulls, Turface (small baked clay particles) and sand.
question became: What is a suitable alternative while maintaining marketability,
Seed yield was measured across treatments and compared to historic peat-based media yields. The mix of two-thirds perlite and one-third Turface (2:1 perliteTurface) produced the best results among the alternatives, though overall yields were still lower than the peat-based control.
Above: Three-week-old potato plants are grown in 2-gallon buckets and in mixes of, from left to right, 2:1 PittMoss-perlite, 2:1 perlite-Turface, and 2:1 Hydrofiber-perlite. The best plant performance occurred using the 2:1 perlite/Turface mix.
2023: The WSPCP team expanded its research by testing additional growing media, a new irrigation method and smaller pot sizes.
Two peat-free mixes were trialed: 2:1 Hydrafiber (processed wood fibers)-perlite, and 2:1 PittMoss (recycled paper)-perlite, alongside the previously best-performing 2:1 perlite-Turface mix.
An alternative irrigation method, called “ebb and flow,” where potted plants are placed on a table that periodically fills with water, was compared to traditional drip irrigation, which delivers small amounts of water at the base of a plant.
In addition, 2-gallon pots and grow bags were evaluated in comparison to the standard 5-gallon pots.
Results showed that the 2:1 perliteTurface media, when paired with
drip irrigation and the 2-gallon pots, produced the highest yields along with reduced production costs.
2024: The WSPCP team repeated trials performed in 2023, testing
the alternative growing media, pot sizes, and irrigation methods. The ebb and flow irrigation method was removed due to poor performance, and efforts focused on improving the drip irrigation
Table 1: The average number of seed pieces per pot of potato line A08433-4sto are shown in response to three irrigation methods. Yield was highest when irrigating with spray emitters.
system by implementing spray emitters—small nozzles that deliver a directed volume of water at the base of each plant.
Hand watering was used as a standard comparison. Results showed that the 2:1 perliteTurface media combined with spray emitters and 2-gallon pots produced the highest yields.
2025: Evaluation of spray emitter performance was expanded based on the 2024 findings. The WSPCP team compared plant performance and seed yields in four potato cultivars grown in 2-gallon pots and watered either through spray emitters or drip irrigation.
Yields increased across all four cultivars, when irrigated with spray emitters.
A recently graduated Department of Plant Pathology Ph.D. student, Dr. Ana Maria Vazquez-Catoni, who studied under Dr. Renee Rioux, a former assistant professor associated with WSPCP, and Dr. Leslie Holland (Fruit Pathology, UW-Madison Plant Pathology), worked closely with the WSPCP.
Contributions from Dr. Richard Lankau (Soil Ecology, UW-Madison Plant Pathology) explored how alternative media may affect tuber microbial communities, and how this impacts field production.
The group’s recently accepted publication “Planting Substrate Mixture Impacts Yield and Size of Nuclear Potato Tubers” in the American Journal of Potato Research outlines this beneficial research.
In the study, Russet Norkotah and Silverton potato varieties were grown in four alternative mixes: peat-based media, perlite, 2:1 perlite-Turface, and 2:1 perlite-rice hulls.
Results, as previously highlighted in this article, showed that 2:1 perlite-Turface produced yields most comparable to peat-based media.
Foliar growth of potato line A08433-4sto is shown six weeks post planting as plants responded to irrigation applied through, from left to right, spray emitters, drip irrigation, and hand watering. Foliar growth was greatest when using spray emitters.
Badger Beat . . . continued from pg. 59
Larger tuber production observed when growing in 2:1 perlite-Turface mix was also found to improve field performance during the following production season.
Tuber bacterial diversity analyses, used to understand microbial communities that are crucial for plant health and contain such traits as nitrogen fixation, drought tolerance and growth promotion, showed no significant differences across media mixes.
This work had a practical outcome in supporting WSPCP’s seed production interests and emphasizes the need to further explore how alternative mixes influence seed size, productivity, and potato health.
WHAT IT MEANS FOR GROWERS
Over the past five years, the WSPCP team has made strides in finding a
suitable alternative to peat-based potting soil. This work supports the Wisconsin potato seed industry and ensures that it’s sourced with highquality, disease-free, economically valued material.
Table 2: The average number of seed pieces per pot increased when applying irrigation through spray emitters rather than through drip irrigation.
Table 2: The average number of seed pieces per pot increased when applying irrigation than through drip irrigation
A recently graduated Department of Plant Pathology Ph.D. student, Dr. Ana Maria Vazquez Dr. Renee Rioux, a former assistant professor associated with WSPCP, and Dr. Leslie Holland Madison Plant Pathology), worked closely with the WSPCP.
It also supports production of established cultivars that perform best in either a potted or in-soil system and allows for optimization of new cultivars.
Contributions from Dr. Richard Lankau (Soil Ecology, UW-Madison Plant Pathology) explore affect tuber microbial communities, and how this impacts field production.
The group’s recently accepted publication “Planting Substrate Mixture Impacts Yield and in the American Journal of Potato Research outlines this beneficial research.
Russet Norkotah and Silverton potato varieties were grown in four alternative Turface, and 2:1 perlite-rice hulls.
With rising production costs, these efforts offer cost-saving options to keep seed prices competitive. The transition to a smaller pot size additionally frees up valuable greenhouse space to meet future production needs.
Results, as previously highlighted in this article, showed that 2:1 perlite-Turface produced
Larger tuber production observed when growing in 2:1 perlite-Turface mix was also found during the following production season.
What started as a practical research project to prevent disease introduction has grown into a blueprint for the future of seed potato production, one that balances science, sustainability and economics.
Tuber bacterial diversity analyses, used to understand microbial communities that are nitrogen fixation, drought tolerance and growth promotion, showed
This work had a practical outcome in supporting WSPCP’s seed production interests and explore how alternative mixes influence seed size, productivity, and potato health.
years, the WSPCP team has made strides in finding a suitable alternative potato seed industry and ensures that it’s sourced with economically valued material.
This work emphasizes the importance of varied controlled growing environments, such as potted production and hydroponics, to prescriptively support unique cultivars. This innovative research, conducted by a dedicated team, is key to maintaining and advancing Wisconsin’s early generation seed potato production system.
New Products
Reinke E3™ Center Pivot System Debuts in U.S. & Canada
Patented irrigation system designed for water application uniformity, efficiency & performance
Reinke Manufacturing has officially launched its E3™ precision series of center pivot systems in the U.S. and Canada.
First unveiled in 2024, the patented E3 system is designed to deliver
unmatched water application accuracy and performance across diverse field conditions. By ensuring consistent and efficient distribution, E3 provides tremendous value to growers, helping to maximize yield potential while conserving water and reducing operating costs.
“With E3 now available across the U.S. and Canada, growers finally have access to a center pivot system designed from the ground up for precision,” says Chris Roth, president of Reinke.
“This is more than a new product,” Roth states, “it’s a new standard for how irrigation systems perform in the field, giving growers the control and efficiency they’ve been asking for.”
E3 is the first precision series of spans and end booms with uniform coupler spacing in 30- and 60-inch intervals to achieve uniform water application the entire length of the system.
It exceeds U.S. Department of Agriculture Center Pivot Evaluation and Design (CPED) water uniformity benchmarks and includes a suite of advancements that improve stability, reliability, and efficiency across terrains:
• Precision system configuration: spans from 80-220 feet (’) in 20’ increments (including the indemand 175’) and inverted truss end booms span from 10’ to 110’
• ReinLock™ anti-racking truss system: engineered for superior strength and consistent span crown in challenging field conditions
• Exclusive Reinke V-ring seals: maintain flow without reduction for powerfully precise watering
• Single-leg tower design: minimizes crop loss as the system moves through fields
• Durability features: maintenancefree bearings, corrosion-resistant coatings, and grease-free operation
• ESAC™ technology: Electronic Swing Arm Corners for full-field irrigation coverage
To make the system instantly recognizable in the field, every E3 pivot carries a distinct blue end sign. More than a visual marker, it symbolizes Reinke’s commitment to innovation. It sets E3 apart as the first precision series of center pivots, giving growers and dealers a
clear, trusted indicator of advanced irrigation technology.
E3 is now available for purchase through Reinke dealers in the U.S. and Canada, with additional markets to be opened as this advanced system rolls out worldwide. To learn more or to find a dealer near you, visit www. Reinke.com.
Nutrien HUB Platform Empowers Growers
Online portal offers a faster, simpler, connected way for farmers to manage their operations
Nutrien Ag Solutions has expanded the capabilities of its Nutrien HUB, an online portal designed to bring retail services, agronomic recommendations, environmental insights, and financing together in one streamlined platform for U.S. farmers. This innovative tool offers a faster, simpler, and more connected way for farmers to manage their operations.
Nutrien HUB empowers growers to make smarter, quicker decisions by putting critical tools at their fingertips, whether it’s enrolling
in financing programs, applying for credit, or making secure online payments.
With retail and financial services now tied together in a single digital platform, the Nutrien HUB enhances how growers plan, purchase, and manage their accounts throughout the season.
“Farmers need more than inputs, they need a partner who helps them manage complexity with clarity and speed,” says Rob Clayton, senior vice president of North American retail.
“The Nutrien HUB is designed for farming, and it ensures growers have access to the right tools and services when and where they need them.”
Key capabilities available today include:
• Credit Applications: Submit and receive results online within minutes, helping growers establish or expand credit faster
• Online Payments: A secure, 24/7 option for managing balances and avoiding late fees
• Paperless Statements: Easy-to-read digital statements that eliminate delays and simplify recordkeeping
• Financing Offers: A streamlined way for growers to view and act on programs directly within the platform, with instant notifications sent to their Nutrien Ag Solutions crop consultant
• Weather Insights: Quick access to daily videos providing agronomic analysis of weather conditions and field-level details
• Crop Planning: Collaborate with your crop consultant to achieve your desired agronomic outcomes
Looking ahead, Nutrien Ag Solutions is actively developing additional capabilities, including tools that
will allow a grower to enroll in competitive financing offers, to further expand grower control and convenience.
“The Nutrien HUB represents a major milestone in how we support our customers every day, not just during the season,” Clayton says.
“By uniting our retail expertise with
Nutrien Financial in one platform, we’re making it easier for growers to focus on what matters most—running productive, profitable farms.”
For more information on the Nutrien HUB, reach out to your local Nutrien Ag Solutions crop consultant, or go to https://info.nutrienagsolutions.com/ onetool.
When the Potatoes USA Board gathered in August, I did something I don’t often do—I spent a few minutes talking about the past. Sitting through our committee meetings that week, it struck me how much has changed over the last decade, both in the world around us and in how Potatoes USA continuously evolves to effectively increase demand for potatoes.
And right now, we are in a moment
Potatoes USA News
Cultivating Success
The
By Potatoes USA Chief Executive Officer Blair Richardson
of intense change. The stability we’ve enjoyed as an industry over the last decade is feeling tested. For instance, China and India have gained a combined 11% of the frozen French fry export market share, while the United States’ share has seen a modest decrease.
The wheels of change feel like they’re spinning faster. This is certainly something to be concerned about, and it can be uncomfortable.
But we can’t get stuck spending too much time worrying about what might or might not happen in the short term. We need to stay focused on the bigger picture, on the future.
Because here’s what hasn’t changed: People love potatoes. People eat potatoes at home and in restaurants. And, increasingly, people understand the many benefits of potatoes. The fundamentals of our industry remain solid.
Keeping that in mind, I see the current landscape of change not as a threat, but as a wealth of opportunities. Here are a few of the opportunities I’m thinking about right now.
Protecting and expanding market access: The global market is arguably where we’re seeing the most rapid change, with China and India projected to increase their potato production by 11 million metric tons by 2030.
Through research to help us most effectively tell the story of U.S.grown potatoes, as well as a focus on our relationships with retail and foodservice operators abroad, we will find opportunities to grow international demand for U.S.
potatoes with our long-standing trading partners while exploring new opportunities in countries with growing populations.
Attracting international investment: We’re already seeing international businesses exploring the opportunity to expand operations into the United States, including Agristo, Cité Gourmande, and Iscon Balaji.
Agristo, a Belgium-based potato processor, has officially begun preparing the site for its first U.S. processing facility in Grand Forks, North Dakota. This is changing the processing landscape here in the United States, and I see more opportunity in this space that can positively impact our industry.
Culinary medicine: Perhaps more than ever, nutrition and health are part of the national conversation. People are looking for experts to trust.
Through partnerships in the culinary medicine space, we can help ensure current and aspiring medical and nutrition professionals are wellversed in the nutritional benefits of potatoes, providing them with the information and confidence to share that knowledge with their patients and communities.
Strong demand, shifting dynamics: While people’s love of potatoes remains constant, how, why, and where they want their potatoes are changing. With accelerated urbanization taking place across the globe, people will continue to prioritize convenience and speed.
Additionally, our research shows that younger generations seek globalized flavors and food options. Luckily, potatoes are found in nearly every type of cuisine and make an exceptional blank canvas for flavor.
Our consumer-facing activations speak directly to what people are looking for in the moment, shedding
Above: Belgium-based potato processor Agristo has officially begun preparing the site for its first U.S. processing facility in Grand Forks, North Dakota. This is changing the potato processing landscape here in the United States.
light on new reasons and ways for them to purchase potatoes.
Focusing on the future is where I like to operate. We learn from the work we’ve completed, of course, but all opportunities lie ahead of us. With the strong foundation of our industry and the growing global demand for potatoes, there’s no shortage of potential for what we can accomplish.
As H-2A importance grows, so do the challenges and need for a trusted partner
By Sarah Black, general manager, Great
The shortage of skilled, reliable labor available to today’s farms and ranches continues to plague operations nationwide and represents the single greatest obstacle to the next generation
Lakes
Ag Labor Services
carrying on family businesses. It’s somewhat complicated, expensive and overwhelming, but the H-2A Temporary Agricultural Program can be a solution. Sadly, it can also be fraught with litigation
Dry Fertilizer Facility
and fines if not navigated and handled properly.
So, it’s vital to know and trust your service provider and feel comfortable that they have the best interests of your farm and workers at heart.
Great Lakes Ag Labor Services is that trusted, experienced partner helping your farm navigate H-2A with application filing and worker recruitment, scheduling, orientation, and onboarding.
An affiliate of the Michigan Farm Bureau, Great Lakes Ag Labor Services was launched by its grassroots membership and has 11 years of experience. In 2025, the service successfully supplied more than 2,800 workers for farms in Michigan, Wisconsin, Indiana, Ohio and Texas.
Above and Opposite Page: Harvesting and packing are just two examples of the many tasks done by H-2A workers on U.S. farms. The consistent, reliable labor these workers provide makes it possible for farming operations to stay in business and supply our country with high-quality, healthy food.
Great Lakes Ag Labor Services exists to help your farm succeed with H-2A workers and is proud to partner with Wisconsin Farm Bureau in offering this service in the state.
Like with everything else on the farm today, there is no “easy button” in adopting the H-2A Temporary
“It’s great to work with the Great Lakes Ag Labor Services staff. They’re we have issues, and they’ve really made the process easy.”
“It’s great to work with the Great Lakes Ag Labor Services staff. They’re always available if we have issues, and they’ve really made the process easy.”
- Justin Finkler, Riveridge Land
- Justin Finkler, Riveridge Land Company, Sparta, MI
“It’s been a great program for us, because we’ve been able to back year after year. Great Lakes Ag Labor Services knows how growers locally, and the concern for us is paramount to them.”
Agricultural Program. There are a lot of steps, regulations, requirements and rules employers need to understand.
H-2A is designed to supplement the labor on your farm with contracts extending up to 10 months. The program can provide legal, nonimmigrant guestworkers for a variety of on-farm jobs, and there is no minimum or cap on the number of workers you can petition to employ.
AT LEAST MINIMUM WAGE
Workers must be paid at least the local, state, or federal minimum wage, or the program’s Adverse
Effect Wage Rate (AEWR), whichever is highest. The AEWR is higher than the minimum wage in every state and was $18.15 per hour in Wisconsin in 2025.
- Kyle Rasch, Windy Ridge
The employer must also pay to transport workers from and back to their home country, cover subsistence costs during travel, and provide free housing and transportation for the duration of the contract.
The last month has produced a flurry of regulatory changes and updates that affect the H-2A program. There continued on pg. 70
BSSi’s latest tool enhances plant uptake and reduces costs.
Band liquid starter directly beside seed pieces
Optimum placement for immediate uptake by the first roots
Promote earlier emergence using 50% of your usual product
Cut your liquid starter costs in half
www.bluefieldseedingsolutions.com
Reach out to Great Lakes Ag Labor Services at wuglals@michfb.com or (517) 679-4779 at
120 days prior to when you’d like the workers to arrive.
H-2A Is Designed to Supplement Labor on Your Farm . . . continued from pg. 69
The future of our family farms and the food security of our nation is at risk. Farm Bureau and Great Lakes Ag Labor Services can help you make the most of H-2A and help preserve and sustain your family farms into the future.
TESTIMONIALS FROM CUSTOMERS
“It’s been a great program for us, because we’ve been able to get the same guys back year after year. Great Lakes Ag Labor Services knows how to take care of growers locally, and the concern for us is paramount to them.”
“It’s great to work with the Great Lakes Ag Labor Services staff. They’re always available if we have issues, and they’ve really made the process easy.”
- Justin Finkler, Riveridge Land Company, Sparta, MI
“It’s been a great program for us, because we’ve been able to get the same guys back year after year. Great Lakes Ag Labor Services knows how to take care of growers locally, and the concern for us is paramount to them.”
- Kyle Rasch, Windy Ridge Orchards, Conklin, MI
are still many unanswered questions, and a lot of further detail and guidance that needs to be provided by federal agencies to understand the impact.
A very big and important change is a new source and rate for the AEWR. The 2023 AEWR rule was recently vacated by a court in Louisiana, and on October 2, 2025, the Department of Labor (DOL) published a new Interim Final AEWR Methodology Rule.
- Kyle Rasch, Windy Ridge Orchards, Conklin, MI
Going forward, this will change the data source for the AEWR from the discontinued U.S. Department of Agriculture Farm Labor Survey to the Bureau of Labor Statistics Occupational Employment and Wage Statistics survey.
It will establish new AEWRs for the five most common Standard Occupational Classification codes for field and livestock worker occupations previously measured by the Fair Labor Standards Act and divide them into two skill-based categories.
Above: Onboarding your workers is the first step to a successful season. From scheduling visa appointments and coordinating travel to creating worker packets and facilitating orientations, Great Lakes Ag Labor Services offers various levels of onboarding and orientation to get you and your workers off to a great start. Service options vary depending on location.
These AEWRs will also then be adjusted down to compensate for the employer provided housing benefit that is required by H-2A.
ADVERSE EFFECT WAGE RATE
If the rule is finalized as published, for Wisconsin the AEWR would be $12.00/hour ($13.29 - $1.29) for Skill Level 1 and $16.93 ($18.22 - $1.29) for Skill Level 2 when the housing compensation adjustment of $1.29/ hour is factored in.
Also included in other recent regulatory changes is a decision by the DOL reversing a 13-yearold agency guidance that will now allow farms to stagger workers on a contract, which helps reduce costs associated with filing multiple contracts.
The Department of State is also continuing the consulate interview waiver process for most returning H-2A workers that was put in place during COVID, streamlining the processing and reducing costs for returning workers.
H-2A use has grown dramatically over the past decade, from about 80,000 workers nationwide in 2010 to nearly 400,000 today. Wisconsin had nearly 3,000 H-2A workers in 2024, and that number undoubtedly will continue to grow in the future.
If you’ve read this far, you might think this is too much for your farm, but Great Lakes Ag Labor Services is here to help you, ensure you have the right information to make good decisions, make sure program participation is conducted correctly, and ultimately to help solve some of your labor challenges.
Great Lakes Ag Labor Servies is here to serve the farmer and be your trusted partner throughout the process.
If you are considering H-2A in 2026, it’s important to plan ahead!
Reach out to Great Lakes Ag Labor Services at wuglals@michfb.com or (517) 679-4779 at least 120 days prior to when you’d like the workers to arrive.
The future of our family farms and the food security of our nation is at risk. Farm Bureau and Great Lakes Ag Labor Services can help you make the most of H-2A and help preserve and sustain your family farms into the future.
“We started using the H-2A program with Great Lakes Ag Labor Services in 2015. We’ve grown our operation because of H-2A, so we’re up to about 240 H-2A workers. Whenever we have a question or send an email, they always answer; they always respond. They’ve been great to work with.”
- Brett Costanza, A&B Costanza Farms LLC, Sodus, MI
“H-2A use has grown dramatically over the past decade, from about 80,000 workers nationwide in 2010 to nearly 400,000 today.”
– Sarah Black, general manager, Great Lakes Ag Labor Services
CUSTOMIZED FINANCING
Unique operations need unique solutions.
Get the customized financing, insurance, and business services from a team focused on agriculture. Our tailored solutions will meet the unique financial needs of any size farm, ranch, or agribusiness.
AgCountry.com
AgCountry
“We started using the H-2A program with Great Lakes Ag Labor Services in 2015. We’ve grown our operation because of H-2A, so we’re up to about 240 H-2A workers. Whenever we have a question or send an email, they always answer; they always respond. They’ve been great to work with.”
- Brett Costanza, A&B Costanza Farms LLC, Sodus, MI
Marketplace
by Dana Rady, WPVGA Director of Promotions & Consumer Education
“Potato University” Visits UW-Madison
Students are tomorrow’s consumers and a blank canvas for education
On Thursday, October 2, I did it. After nearly 20 years, I went back to school! No, it wasn’t to start earning another degree. But it was to promote America’s favorite vegetable.
The University of Wisconsin (UW)Madison hosted Denver’s Potatoes USA team for “Potato University,” a campus event that engages with students regarding the nutrition potatoes naturally provide and the
Snowden
Silverton
Reveille
many ways to prepare them. The focal point for each event? Potatoes are a blank canvas for flavor.
Goldrush
Norkotah
Superior
Farm: 715-623-6829
Dave: 715-216-1473
Kevin: 715-216-1606
Brad: 715-216-1603
Fax: 715-623-4203 • Atlantic
The team, comprised of Potatoes USA staff as well as representatives of SRG, the firm that works with Potatoes USA on such initiatives, was divided between two locations on campus.
One was the Four Lakes Market, a dining hall, and the other the Bakke Recreation Center, which is a workout and health facility. Both
Above: During Potato University, students such as Emma Neeb (left) and Ari Francis (right) in the first photo were invited to scan a QR code and sign up for “Team Potato.” After showing proof of successful registration, they could choose from a pair of socks, a “Potatoes USA” labeled bento box, or a $10 gift card to the campus grocery store. They also received a “Potato Passport” for the “University of Wisconsin Dining Market Takeover.” On the passport were all the potato-related dishes available to students in the dining hall.
were prime locations with significant student traffic that also allowed for productive dialogue about potatoes. As students approached the dining hall, for example, Eric Friedman, SRG’s managing director and partner, along with Potatoes USA staff and some student volunteers from oncampus agricultural organizations,
would invite them to scan a QR code and sign up for “Team Potato.”
After showing proof of successful registration, the students could choose from a pair of socks, a “Potatoes USA” labeled bento box, or a $10 gift card to the campus grocery store.
POTATO PASSPORT
Students also received a “Potato Passport” for the “University of Wisconsin Dining Market Takeover.” On the passport were all the potatorelated dishes available to them in the dining hall.
continued on pg. 74
Bucky Badger approves of this potato pancake dish, courtesy of Four Lakes Market, as part of the dining hall experience during Potato University.
Potatoes USA Director of Communications Meg Mulcahy (front left), along with a UW-Madison volunteer, encourages students to fill out their Potato Passports for the opportunity to be chosen for a $100 gift card during Potato University.
These dishes included Potato Gnocchi, Southwest Stuffed Baked Potato, Potato Pancakes, Potato Focaccia, and Green Goddess Potato Salad, as some examples. As students tried specific recipes, they’d cross them off their passport and, upon exiting the dining hall, would leave their card and contact information with Potatoes USA for the chance to win a $100 gift card.
I was excited to see students with such enthusiasm and surprise as they considered ways of eating potatoes that go beyond the typical mashed or baked preparation methods. As students dropped off their completed passports, they were asked about their favorite dish. Many said the “Potato Crusted Pork Schnitzel.” Another student said his favorite was the “Potato Sugar
Left: Students grab their free potato samples at the Bakke Recreation Center, on October 2, during Potato University. Right: Justin “Badger” Badger, SRG’s content creator, flashes his “greatest innovation,” the potato mic!
Cookie,” because it wasn’t too crunchy nor too chewy, but, as he put it, “just right.”
At the Bakke Recreation Center, students congregated in front
of a display booth to sample roasted potatoes and choose from a variety of added seasonings. They also received the giveaways mentioned above after showing proof of successful registration for “Team Potato”.
While at the Bakke Recreation Center, I met Justin “Badger” Badger. Yes, Badger is his actual last name. I noticed him immediately, not only because of his extroverted personality and large, dark glasses, but also because he was holding a potato microphone. He introduced himself as SRG’s content creator while he arranged his phone and tripod in front of the booth just before another crowd of students entered the lobby.
ENGAGING STUDENTS
Badger engaged one of them in conversation, hit the record button on his phone, and proceeded to interview the student about his knowledge of potatoes.
Just before this interview began,
Badger told me about other interviews throughout the day and the answers he’d received to the question, “How would you make your potato dish spookier for Halloween?” It was a great question for the time of year and a creative way to get students to think about potatoes in new ways.
One student said he’d “add relish to a potato dish so it would look like brains.” Several others said they’d put ketchup on top for the appearance of blood. Badger said he was surprised none had mentioned the “Monster Mash!”
During the last interview that I observed, a student said he would add ghost peppers to his dish. Surprisingly, it took Badger a moment to catch on to the joke.
Potato University has been occurring at various levels since 2017, with this being the first time it has come to Wisconsin. Since July 1, Potatoes USA has held two Potato University events at Oregon State and
UW-Madison, and other schools over the years include Yale University, Cornell University, the University of Michigan, and Michigan State University.
Potatoes are indeed a blank canvas for flavor, and younger generations are our blank canvas for education as they become tomorrow’s consumers.
Potatoes USA’s Kayla Vogel (community engagement) and R.J. Harvey (director of culinary) take a quick break for a photo during Potato University, in Madison.
NPC News Japan Meetings Focus on Fresh Market Access
Delegation of potato leaders joined USDA officials and key staff in Tokyo
The first week of October, a delegation of potato leaders joined U.S. Department of Agriculture (USDA) officials and other key staff in Tokyo, Japan, where they emphasized the importance of gaining fresh market access for U.S. potatoes.
National Potato Council (NPC) Chief Executive Officer (CEO) Kam Quarles was joined by Jared Balcom, past president of the NPC who also serves on the USDA Agricultural Policy Advisory Committee, Blair Richardson, President and CEO
of Potatoes USA, and Matt Lantz of Bryant Christie, Inc.
“Gaining fresh access to Japan would result in $150 million a year in new potato exports. If the President can use the leverage that he has created with Japan to finally deliver this new market, the impact for American growers would be tremendous,” Quarles says.
Due to the government shutdown, USDA Secretary Brooke Rollins had to cancel her participation at the last minute. USDA Undersecretary for Trade Luke
USDA Undersecretary for Trade Luke Lindberg (left) joins Matt Lantz of Bryant Christie, Inc. at a grocery store in Tokyo to view U.S. processed potato products available to Japanese consumers.
Lindberg headed up the U.S. delegation in her absence.
“We have an opportunity to finally conclude a landmark deal for $150 million a year in new U.S. fresh potato exports to Japan. It is very unfortunate that the government shutdown impacted those negotiations and highlights its real-world negative impact on U.S. family farms,” Quarles says.
continued on pg. 78
Right: U.S. Department of Agriculture (USDA) Undersecretary for Trade Luke Lindberg (front, center on the bottom step) is pictured with the U.S. potato industry delegation and other cooperators at the U.S. Embassy in Tokyo, Japan.
Curezin®
Easy to use
Soluble copper and zinc liquid formula. No clogged nozzles, no visible residue.
Resistance smart, soil friendly
Multisite contact, broad-spectrum disease control that protects soil biodiversity.
Low-load, longer control
Single application is 95–99% below EPA annual copper limits. keeping potatoes healthy from planting throughout harvest.
Pink Rot 100 Days After Harvest
NPC Pushes for Specialty Crop Inclusion in Emergency Aid
The National Potato Council, alongside other ag associations in the Specialty Crop Farm Bill Alliance, is actively urging the Trump Administration to ensure specialty
crop growers are included in the planned economic aid initiative.
The co-chairs of the Specialty Crop Farm Bill Alliance (SCFBA), including NPC CEO Kam Quarles, sent a letter
to President Trump in October asking for a lifeline for the industry.
“During this challenging time of crisis for farmers in rural America, we are optimistic that Congress and your Administration will provide necessary relief to producers, including those who grow specialty crops,” the group wrote.
“Although our growers are experiencing similar economic challenges to those confronting row crops, American specialty crops are different. During your first Administration, you created a program that addressed those differences and made economic relief from USDA finally workable for the family farms that produce our nation’s specialty crops…”
Biocatalyst for Nutrient Release
BENEFITS
• Maximizes nutrient release from crop residues and the soil
• Extends existing nutrient availability later into the season
• Supports easier plantability in the spring
• Promotes more even crop emergence
• Optimizes yield potential for the next crop
“…To ensure that we continue to have a safe and abundant supply of the fruits, vegetables, tree nuts, and landscape plants grown here in the United States, we ask that you provide emergency economic assistance uniquely tailored to the needs of specialty crop growers at the earliest opportunity.”
The full letter is available by visiting https://farmbillalliance.com// wp-content/uploads/2025/10/ SCFBA-Letter-to-President-TrumpOctober-6-2025.pdf.
The SCFBA is co-chaired by Cathy Burns, CEO of the International Fresh Produce Association; Mike Joyner, President of the Florida Fruit & Vegetable Association; Dave Puglia, President and CEO of Western Growers; and Kam Quarles, CEO of the National Potato Council.
NPC Applauds Investigation into Chinese Trade Practices
As President Donald J. Trump prepared to depart for Asia on October 24, the Trump Administration announced the launch of a new trade investigation into China’s failure to uphold the terms of the Phase One trade deal signed during the President’s first term. The investigation was filed by the Office of the United States Trade Representative under Section 301 of the Trade Act of 1974, which allows the Administration to investigate if a trading partner’s practices are harming the United States.
“The initiation of this investigation underscores the Trump Administration’s resolve to hold China to its Phase One Agreement commitments, protect American farmers, ranchers, workers, and
innovators, and establish a more reciprocal trade relationship with China for the benefit of the American people,” said U.S. Trade Ambassador Jamieson Greer in a press release.
Data from 2022 showed China fell far short of its Phase One commitment to purchase an additional $200 billion worth of U.S. goods over two years, including American airplanes, soybeans, energy, and services.
“When the Phase One trade deal between the United States and China went into effect in 2020, the U.S. potato industry was pleased with this development as it concluded a 20-year effort to open the market,” says NPC CEO Kam Quarles.
“As a result of this deal,” Quarles adds, “we anticipated significant
exports to China. Unfortunately, in the five-and-a-half years since the agreement was reached, not a single container of U.S. chipping potatoes has been exported to China, nor has a single facility been approved by their government to use them.”
While no decision on new tariffs has been made, the Section 301 inquiry could lead to more tariffs on Chinese imports, a process that has historically taken months to complete. The original Phase One deal immediately halted the steady upward increases in tariffs between the two countries.
"We’re pleased that the Trump Administration is taking the necessary steps to ensure our trading partners honor their commitments. We need to see a level playing field and believe that holding China accountable will ultimately benefit U.S. potato growers by reinforcing fair trade practices and pushing toward our goal of enhanced market access,” Quarles concludes.
DISHING IT UP WITH DANA
Mediterranean Potato Flatbread Is Your New Go-To!
The tangy, light flavors of lemon, kalamata olives and feta cheese make a perfect combination
Column and photos by Dana Rady, Wisconsin Potato & Vegetable Growers Association
It’s no secret that potatoes are an extremely versatile vegetable. However, I didn’t appreciate the versatility of the vegetable until I started exploring the plethora of recipes at my fingertips when
I began at the Wisconsin Potato & Vegetable Growers Association 14 short years ago.
Using potatoes in desserts probably surprised me the most. I never thought about adding potatoes
“We’re very eager and excited about the future of this farm.
We know Ruder Ware will help position us for success.”
Jenna Dempze Ag Operations Manager, Gaynor Cranberry
MEDITERRANEAN POTATO FLATBREAD INGREDIENTS:
4 cups frozen hash browns
salt & pepper as needed
3 Tbsp olive oil
3/4 cup prepared hummus
1/2 cup pitted black or green kalamata olives
12 cherry tomatoes cut lengthwise
1/2 cup feta cheese
1-1/2 cups fresh rosemary, optional
Cranberry farming is often a generational endeavor, and the team at Ruder Ware understands the delicate nature of family businesses. Clients like Jenna and Heidi at Gaynor Cranberry Company trust Ruder Ware to guide them through challenging discussions about succession, the future of the farm, and strategies for better positioning their business.
to chocolate chip cookies or creating a sweet and salty chip by coating thinly sliced potatoes with cinnamon and sugar and sprinkling a little sea salt on top.
That versatility increases even more when you add instant potatoes to the mix, whether as a thickening agent for soups and gravies, or as a replacement for flour in baked
goods. Potatoes in any form are truly a staple every kitchen needs.
While potatoes are versatile, so are dishes like flatbread. At restaurants, I have often ordered flatbread for my meal even if it was listed as an appetizer. And that got me thinking about all the different things one can do with flatbread.
Top off an oblong-shaped bread
with tomato sauce, pepperoni, and mozzarella cheese. Or spice things up with taco-seasoned ground beef, black olives, salsa, guacamole, and queso sauce. Another option is to use barbecued chicken, Thai-flavored chicken, Indian curry-flavored meat, or even pesto! The possibilities truly are endless.
BEST OF BOTH WORLDS
That got me thinking even further. Why not combine the best of both worlds?
I love Greek food. The tangy, light flavors of lemon, tender kalamata olives, and feta cheese make for the perfect combination. If you agree, this “Mediterranean Potato Flatbread” should be your next “go-to.”
The absolute best part is that it’s made with hash browns, formed into a rectangular shape, and topped with all things Greek, unless you improvise with one of the previous ideas, that is.
It’s crisp, light, healthy, delicious, and best of all, easy. You don’t need to reserve a lot of time to pull this beauty together.
Whether you do the Greek toppings in this recipe, choose another option I’ve listed, or venture off and take this dish in a completely different direction, I guarantee it will be a gluten-free game-changer! My taste-testers sure thought so.
DIRECTIONS
Preheat oven to 425° Fahrenheit.
Microwave the frozen shredded
hash browns for 2-3 minutes.
Press the hash browns into large rectangles on a non-stick baking sheet lightly sprayed with non-stick spray.
Season the potato “flatbread” (hash browns) with salt and pepper, and drizzle with the olive oil.
Bake the potatoes for 15-17 minutes or until they are golden brown. Remove from the oven and allow them to cool slightly before handling. Spread the hummus over the potato “flatbread” and top with a variety of the toppings before serving. Enjoy! Visit https://eatwisconsinpotatoes. com/recipes/mediterranean-potatoflatbread/.
100% of Wisconsin Seed
100% of Wisconsin Seed
100% of Wisconsin Seed
Potatoes must be winter tested to be eligible for certified seed tags.
Potatoes must be winter tested to be eligible for certified seed tags.
Potatoes must be winter tested to be eligible for certified seed tags.
• While all state seed potato associations their foundation lots, some do not winter of their certified seed lots.
• While all state seed potato associations winter test their foundation lots, some do not winter test 100% of their certified seed lots.
• While all state seed potato associations winter test their foundation lots, some do not winter test 100% of their certified seed lots.
• Wisconsin does, and this assures you top-quality seed.
• Wisconsin does, and this assures you get only the top-quality seed.
• Wisconsin does, and this assures you get only the top-quality seed.
• With the Wisconsin Badger State Brand one grade, one standard–certification that
• With the Wisconsin Badger State Brand Tag, you get one grade, one standard–certification that counts.
• With the Wisconsin Badger State Brand Tag, you get one grade, one standard–certification that counts.
Don’t bet your farm on untested seed potatoes.
Don’t bet your farm on untested seed potatoes.
Don’t bet your farm on untested seed potatoes.
Check the winter test results and Begin with the Best — Wisconsin!
Check the winter test results and Begin with the Best — Wisconsin!
Check the winter test results and Begin with the Best — Wisconsin!
WISCONSIN
WISCONSIN
WISCONSIN
Seed Potato Improvement Association, Inc.
Box 173 • Antigo, WI 54409 • 715-623-4039 • www.potatoseed.org
