The Scrivener - Spring 2022 - Volume 31 Number 1

Page 26

BUSINESS

Ideally, you want your website to appear on the first page of any Google search.

TO BUSINESS

Examples of four categories for your business • Your expert voice about your services and what your clients are seeking

Margot R. Rutherford* Notary Public

• Interesting developments in the news related to your industry

A Member of The Society of Notaries Public of British Columbia

• Information about the community where you work

*Denotes Professional Notarial Corporation

• Features about your staff and happy customers 981 Fitzgerald Avenue Courtenay, BC V9N 2R6

Using social media for running paid advertising is also a good use of those channels as you can target people who have an interest in your services, and who reside in specific geographic locations. See the Resources section at the end of the article to learn more about Facebook and Instagram advertising. You can learn how to create and manage ads yourself . . . or hire a professional to help.

Tel: 250 338-6251 Fax: 250 338-5337 email: rutherfordmargot@shaw.ca

Alexander Ning Notary Corporation

Notary Public, Mediator, Immigration & Refugee Counsel

What do those four online marketing tips have in common?

Suite 230, 8911 Beckwith Road Richmond, BC Canada V6X 1V4 Email: alex@annc.ca Fax: 604 270-4751 Direct: 604 270-8155 Telephone: 604 270-8384

Alex Ning

• First, they’re essential for reaching your customers and representing your business brand online.

Advertiser

The Tropics Are Calling

And You Must Go! Irina Bartnik Notary Public

Vacation Relief @ notaryinbc@gmail.com

• Second, they’re not as time-consuming or expensive to do as you might think. Make sure you are communicating clearly, professionally, and consistently online and new customers will find you and want to reach out. Additional Resources SEO https://www.bdc.ca/en/articles-tools/marketing-salesexport/marketing/seo-small-businesses-10-ways-rankhigher Google Business Profile https://www.google.com/intl/en_ca/business/ Google Reviews https://support.google.com/business/ answer/3474122?hl=en Facebook and Instagram Ads

“Knowledgeable and Capable”

https://www.facebook.com/business/news/facebookand-instagram-ads s

604-538-3388 CammackHepner.ca #106 – 1656 Martin Drive Surrey, BC V4A 6E7

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TABLE OF CONTENTS

Gordon G. Hepner MA(ALS), Notary Public gordon@CammackHepner.ca

Mark Smiciklas, MBA, is the founding partner at Intersection Digital, a Vancouver-based agency that develops and manages digital-marketing strategies to help organizations communicate and connect with their audiences.

BC Notaries Association

Volume 31, Number 1, Spring /Summer 2022


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