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Business to Business

TO BUSINESS

Margot R. Rutherford* Notary Public

A Member of The Society of Notaries Public of British Columbia

*Denotes Professional Notarial Corporation

981 Fitzgerald Avenue Tel: 250 338-6251 Courtenay, BC V9N 2R6 Fax: 250 338-5337 email: rutherfordmargot@shaw.ca

Alex Ning

Notary Public, Mediator, Immigration & Refugee Counsel

Alexander Ning Notary Corporation

Suite 230, 8911 Beckwith Road Richmond, BC Canada V6X 1V4 Email: alex@annc.ca AdvertiserFax: 604 270-4751 Direct: 604 270-8155 Telephone: 604 270-8384

The Tropics

Are Calling

And You Must Go!

Irina Bartnik Notary Public Vacation Relief

@ notaryinbc@gmail.com

“Knowledgeable and Capable”

604-538-3388 CammackHepner.ca #106 – 1656 Martin Drive Surrey, BC V4A 6E7

Gordon G. Hepner

MA(ALS), Notary Public gordon@CammackHepner.ca Ideally, you want your website to appear on the first page of any Google search.

Examples of four categories for your business • Your expert voice about your services and what your clients are seeking • Interesting developments in the news related to your industry • Information about the community where you work • Features about your staff and happy customers Using social media for running paid advertising is also a good use of those channels as you can target people who have an interest in your services, and who reside in specific geographic locations. See the Resources section at the end of the article to learn more about Facebook and Instagram advertising. You can learn how to create and manage ads yourself . . . or hire a professional to help.

What do those four online marketing tips have in common? • First, they’re essential for reaching your customers and representing your business brand online. • Second, they’re not as time-consuming or expensive to do as you might think. Make sure you are communicating clearly, professionally, and consistently online and new customers will find you and want to reach out.

Additional Resources

SEO https://www.bdc.ca/en/articles-tools/marketing-salesexport/marketing/seo-small-businesses-10-ways-rankhigher Google Business Profile https://www.google.com/intl/en_ca/business/ Google Reviews https://support.google.com/business/ answer/3474122?hl=en Facebook and Instagram Ads https://www.facebook.com/business/news/facebookand-instagram-ads s Mark Smiciklas, MBA, is the founding partner at Intersection Digital, a Vancouver-based agency that develops and manages digital-marketing strategies to help organizations communicate and connect with their audiences.

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