Sharing Your Expertise: Tips for Creating a Blog for Your Business

Jean Beale

Here are some simple tips to help you get started with creating a blog for your business.

Learn how to turn what you know into an opportunity to educate others, build your client base, and connect with more people.

1. Understand your audience.

Who is your audience? Are you writing to interest your existing customers and attract new customers or to engage industry professionals who will provide you with referrals? Your writing may focus on representing you as a thought leader within your professional organization. Depending on the topic, you may be writing for any or all the above audiences; keep them in mind when you make a list of topics for your blog.

2. Write about what you know and what people want to know.

Blog topics are easy to choose if you keep a list of questions you are frequently asked and you think are very interesting or current. Answer them in some detail and you’ll get noticed . . . chances are, other people are pondering the same questions and think they are interesting.

3. Make your blog posts easy to read.

Create short sentences and short paragraphs and break up chunks of text with bulleted lists. Short blog posts that answer one great question in 300 to 500 words are very effective and will keep people reading to the end.

4. Make sure your blog is seen by more people.

You may already have a business website and a Facebook or LinkedIn account. Make sure you share your blog with each location and any other business social-media channels you have. Sending a helpful new blog post to your email list is a great way to keep in direct contact with your customers.

5. Consistency is more important than frequency.

How often should you publish to your blog? It depends. How often can you manage to regularly create an interesting new blog post? Once a month is a good frequency and a little more often is fine, too. The main thing is create a schedule and stick to it!

You’re the expert within your business but the idea of writing might not appeal to you at all.

6. Outsource your writing if needed.

You’re the expert within your business but the idea of writing might not appeal to you at all. Instead, find someone to write it for you. Freelance writers are available at a reasonable fee and can turn a blog post around quite quickly. Even better, you may have a staff member who is good at writing and knows your business well. Make sure you have a hand in developing topics that are relevant to your business, and review the posts in detail before posting/sharing them. You may simply need someone to edit (polish) your words to make you look and sound your best!

Blogging for your business takes time but your efforts will pay off with increased visibility for your services and expertise. Adding useful content through a blog boosts traffic to your website and provides engaging messaging for your social media and email list.

Now is a great time to get started planning your blog! s Jean Beale is a partner with Intersection Digital, a Vancouver-based agency that develops and manages digital marketing strategies to help organizations connect with their audience. https://intersectionconsulting.com