Bluebird Brand Identity
Vision: Bringing Dreams Home
Mission:
Bluebird keeps the interests of our clients our highest priority, delivering successful results every day through exceptional service, distinctive marketing, and teamwork
Core Values: (Internal facing, common ground)
Exceptional Service, Teamwork and Community: we care and are here to respectfully serve, support and hold true these values to our team and clients
Brand Promise: (Simple statement that describes what is credible, memorable, inspiring, and consistent in every Bluebird interaction)
Working with Bluebird is an engaging experience that creates trusted and lasting relationships through consistent, quality care, furthering your connection with us and the community. Your property closing is just the beginning of your relationship with Bluebird.
Brand Pillars: (Draws emotional benefits for clients, agents, and partners. Internal and external facing)
Trusted: We get the job done with integrity by being respectful, honest, responsible, consistent, and thoughtful.
Engaged: We are compassionate, proactive, inquisitive minds who are actively involved in our local community, and grateful to others
Professional: Our knowledgeable and dedicated agents create seamless transitions through clear and confident communications, distinctive marketing, responsiveness, and lifelong learning in a team-centric and collaborative environment
Target Audience: (Those we serve best)
We actively engage with thoughtful and respectful members of our community who draw upon the same common ground: we simply love it here and every interaction is important to us
Brand Voice: (How we sound, what we project to the world)
• We build trust and engagement through our actions and storytelling
• We are Positive, Friendly, Professional, Collaborative, Modern, Approachable, Supportive, and Fun
• We candidly offer expertise and transparency in service to our clients
• We are here for you whenever you need us
Brand Differentiators: (Unique, Ownable, and Actionable. Something specific to Bluebird, no one else)
• The #1 Independent and locally owned Brokerage, leading the market in listings and sales
• Distinctive in-house marketing and design with innovative, award-winning campaigns and media
• Connected globally as the exclusive regional member of Leading Real Estate Companies of the World and Luxury Portfolio International, the largest international network of leading independent brokerages and luxury properties
• The Bluebird Charitable fund supports our community through every closed transaction
• We work together as a team for stronger individual and collective benefits
• Non-competing leadership supports agents, drives business, and fosters goodwill
• Full-service firm with full-time associates who are experts in their profession
Brand Personality:
Bluebird is a respectful and fun friend and neighbor that is a consistent and trusted resource