Bluebird Graphic Standards

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bluebird real estate graphic standards

colors

blue gray

pantone PMS 7684

4 color C87 M68 Y10 K0

RGB R55 G95 B159

pantone PMS Warm Gray 10

4 color C50 M50 Y50 K15

RGB R125 G112 B109

The PMS 7684 is our primary color. The PMS Warm Gray 10 is an accent color and is primarily used in type. When printing 4-color process, 80% black should be in place of PMS Warm Gray 10. This will prevent any register problems.

dark gray

4 color C0 M0 Y0 K80

RGB R88 G89 B91

light gray

4 color C0 M0 Y0 K23

RGB R203 G204 B206

Alternative Greys. Use of Bluebird dark grey, Bluebird light grey, Bluebird blue, white or black for text, graphic shapes/elements, and property lot outlines.

lightest gray

font

Univers 47 lighter for body copy, this should be the majority of type in a document

4 color C0 M0 Y0 K7

RGB R237 G237 B237

Universe 47 Light Condensed Oblique can be used to subtly emphasize key points in a lighter weight

Univers 57 bolder when you want to emphasize something or bring attention to it

Universe 57 Condensed Oblique can be used to bring a slight boldness to an emphasized point

Univers 67 boldest. use sparingly. very quickly becomes the equivalent of yelling on the page

*if you need something bolded, put the text in black using Univers 57 , instead of gray. When using Univers 47, add a tracking of 20 to the text.

Preferred Copy Size: 8pt to 12pt (9pt or larger is ideal for print advertising)

microsoft word and other programs

Use Arial Regular on all Word templates. It is a system font that is readily accessible and should be used whenever Univers 57 is not available. In letters and in all correspondence, use Arial Regular 10 point with standard spacing. Please do not use extended kerning or wider spacing, leading, between lines as this would be inconsistent with the brand.

logos

logo files

Primary Logo

It should be used no smaller than 1” square so “real estate” does not get too small. We want to establish the blue square as our primary logo because of visibility. It acts like a bullseye when viewed. The first item to be seen in a field of clutter.

We want to use this as our primary logo so our brand will quickly be recognized and no more than one logo is being presented to the audience, which causes confusion.

Drop Shadow

When the logo is laid over photography, a drop shadow should be applied with the following settings:

20% opacity, 0.125” distance, 135˚ angle, 0.1875” size, and 10% spread.

Secondary Logo

The Bluebird Real Estate logo without a background, the positive version. This version of the logo is reserved for situations where the blue square primary logo would not be visible or the space required is truly horizontal or would make the square less than 1”. Use of this logo requires approval by the marketing department.

Logo files are designed for print or digital use, with primary and secondary versions and several file types for different form s of media.

Print most often requires a 4-color printing process, which is what magazines and newspapers use. This is most commonly known as CMY K, cyan, magenta, yellow, and black. These files are further divided into 4-color and PMS versions. The PMS version should only be used when printing with solid PMS inks.

Digital pertains to use on a computer, tablet, or phone. These use a different color space known as RGB color, or red, green, and blue. It uses these three colors to make colors in electronic media.

File type varies depending on application. The file you use has everything to do with how well your images, ads, and communications look.

Print logo file examples:

bluebird_square 4C_logo_01 .ai is a proprietary file to Adobe Illustrator and can only be used with Adobe products

bluebird_square 4C_logo_01 .eps is considered the best format for print and is vector based

bluebird_square 4C_logo_01 .jpg is the most common used in print, but has more compression than an eps, so has less quality

Online logo file examples:

bluebird_square RGB_logo_01 .jpg is the most common for use on the internet and PC based software

bluebird_square RGB_logo_01 .png is raster based and is the most widely used image compression format on the Internet

So, for print, eps is preferred, use a jpeg if an alternative is needed. For online, jpeg is preferred. If a smaller file size is needed like an email signature use a png.

print
digital
version
version
real estate digital version print version

lines and dividers

Bluebirds

Bluebirds should be no smaller than 1/4” in print. It should always be flying to the right, and never be mirrored to fly to the left.

Blue

The blue bluebirds should be displayed over a white or light grey background.

White

The white bluebird should always be displayed over a blue or grey background or overlaid on top a photo.

To divide aspects of a document, use a .25 weight grey line. (Below examples reflects Bluebird’s alernative grays)

bluebird icon
C0 M0 Y0 K80 | R88 G89 B91 C0 M0 Y0 K23 | R203 G204 B206 C0 M0 Y0 K7 | R237 G237 B237

Bluebird exists to be a light, modern, clean, and inclusive brand that expresses our brand identity.

Ideal paper choice for print materials: uncoated or matte paper. Presentation related documents should be printed on higher quality and heavier stock paper. graphic guidelines Drop Shadow Without Drop Shadow

Photography is bright, light, welcoming, colorful, vibrant, has positive energy, and is locally shot. All photography should be high resolution and professionally shot.

Drop shadow on images layered between white and a shape.

90-degree squared corners on objects.

When photography features a person, it’s preferable to capture them in a profile view or have them face the camera.

White, black or Bluebird dark grey at 90% opacity banner as background for text over a photo.

Use rarely. Text is preferred outside of the photo. Open House

March 20th, 11am - 1pm Price Reduction

bluebird icon

Less is more , keep it simple, white space, one central message, non-conflicting messages. Fill a space with valuable text or graphics only.

Ways to display property information:

10 Butte Avenue, Town of Crested Butte, 5 Beds, 3.5 Baths, 3,320 SF, 1 Car Detached Garage, Built in 2019, Luxury home in town, Steps from Peanut Lake Drive, Sold furnished, Offered for $5,300,000, John Smith, 970.209.1234

Or

117 White Avenue | Town of Crested Butte

5 Beds | 4 Baths | 2,160 SF | Walk to Elk Avenue Offered for $2,295,000

Ways to display agent information:

Jane Smith | Broker Associate 970.123.456 | jane@bbre1.com | bbre1.com

This is the headline

This is the sub-heading

This is the body copy where details will go.

Open House

Wednesday | 3.20.24 | 11am - 1pm

Just Sold just sold

JUST SOLD

0 Beds | 0 Baths | 0,000 SF | 00 Acres | $0,000,000

Jane Smith Broker Associate

c 970.123.456 jane@bbre1.com bbre1.com

Hierarchy of text example.

Blue is used sparingly to highlight text.

Lower case and Sentence Case is preferred. No use of all caps.

Use of the pipe symbol | to divide information. Be wary of overuse.

Arial Regular or similar Sans-Serif

Serif (not to be used): R

San-Serif: R

If Univers is not available, use Arial or similar sans-serif font.

Turn static files into dynamic content formats.

Create a flipbook
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