DEPARTMENT INSIGHTS

Administrative

Our administrative department provides valuable services, enabling seamless work processes and our decision-makers to focus on value-added tasks. In 2022, executive leadership invested in the DISC program, one of the leading personality assessment tools, to empower our employees with increased communication skills.

DISC has helped our office increase self-awareness and understanding of our communication preferences, which reflects how we approach our Accredited Businesses (AB). With these new tools, we can help our ABs respond to conflict effectively

Business Development

The Business Development team has been working hard to improve the time it takes to approve applications, as well as streamline the process for application submission.

The team has implemented automation systems into a new database to help with this goal. This integration will allow for faster processing of applications, and more efficient delivery of services to businesses in our coverage area.

In addition, the Business Development team has grown by 25%, allowing us to reach more businesses in our coverage area

Communications

BBB promoted two marketing awareness campaigns: Biz Lit and The Sign of a Better Business. The Biz Lit campaign was designed to help entrepreneurs and business owners build and grow their businesses. It offered a business literacy checklist and curated content to help owners manage their businesses better. This campaign drove awareness to the different programs that BBB offers to budding entrepreunuers.

The Sign of a Better Business campaign expanded our existing brand awareness efforts. This campaign focused on spotlighting the value of choosing Accredited Businesses. It gives a call to action to always look for the BBB Accreditation Seal and to find a trustworthy business at bbb.org.