ABOUT US

The Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2022, people turned to BBB more than 200 million times for BBB Business Profiles on 6.3 million businesses and Charity Reports on 25,000 charities, for free at BBB.org.

The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada, and Mexico.

Since 1937, BBB Atlanta & NE GA has worked to create trust in the marketplace. Incorporated by attorney Richard J. Reynolds, Jr., this BBB has a unique 85-year history. Some interesting facts:

• A remarkable continuity of experienced counsel – only three attorneys have represented BBB of Northeast Georgia in its tenure. Richard J. Reynolds, Jr. was the first, followed by his son, Richard J. Reynolds III. Richard J. Reynolds III then passed the reigns to his protégé, Charles Palmer, who continues to represent BBB today.

• In the past seven decades, BBB has only had five presidents: James Stephens, Bill Parr, Ed Smith, Fred Elsberry, and our current President/CEO, Brian Catania.

• BBB has an extraordinary history of staff members that have earned recognition by the International Assemblies of Better Business Bureaus 25 Year Club. Currently, we have five staff who are members, and a total of nine members in its history.

Build Trust

Establish and maintain a positive track record in the marketplace.

Advertise Honestly

Follow established legal and ethical advertising and selling practices, including, but not limited to, the BBB Code of Advertising.

Tell the Truth

Honestly represent products and services, including clear and prominent disclosures of all material terms.

Be Transparent

Openly identify the nature, location, and ownership of the business, and clearly and prominently disclose all material facts that bear on a customer’s decision to buy.

Honor Promises

Fulfill all contracts, commitments and representations.

Be Responsive

Address disputes forwarded by BBB quickly and in good faith.

Safeguard Privacy

Protect any data collected against unauthorized disclosure and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

Embody Integrity

Approach all business dealings, marketplace transactions and commitments with integrity, good faith and intent to do what is reasonably expected.

“At The Home Depot, our core values of excellent customer service and taking care of our people go handin-hand. Doing both with integrity and excellence – to me, that’s the sign of a better business.’ I’m honored to chair a Board of Directors that shares in this philosophy and is committed to fostering trust in businesses across North Georgia and beyond.”

– Mike Jones, senior director, Customer Care & Operations, The Home Depot