PRESIDENT & CEO MESSAGE

Dear BBB Accredited Businesses, Consumers, Partners, and Team:

Since our last annual report, the world has made significant progress adjusting to COVID-19. The pandemic had a profound impact on individuals, businesses and industries. However, I believe that the pandemic highlighted the importance of innovation and the value that innovative businesses bring to the marketplace.

This year’s theme, Move Fast and With Purpose, aligns both our short-term and long-term goals. In leading this charge, we strive to supply the highest level of support to businesses and the communities surrounding Atlanta & Northeast Georgia.

Over the past 85 years, BBB has raised awareness of reputable businesses with the goal of creating a community where buyers and sellers can trust each other. I am proud to work with a growing number of Accredited Businesses and community partners who help us fulfill our noble purpose of promoting trust among consumers through BBB’s reputation management services and trust advocacy programs. Our staff members are dedicated to positively affecting a business’s ability to thrive in this competitive market by supplying the tools necessary to build your brand, manage your reputation, increase engagement, and encourage customer loyalty.

BBB has experienced tremendous growth over the years through the support of local businesses committed to BBB’s 8 Standards of Trust: Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Response, Safeguard Privacy & Embody Integrity. BBB is not a seal of approval. It is something much greater...a commitment, a devotion to fairness and honesty. Our Accredited Businesses are proud to display BBB’s logo. Not just because it draws in customers but because it says something deeper about what they, as businesspeople, stand for.

I am grateful to our community partners for their support. I thank our employees for their hard work, perseverance and professionalism. My sincere gratitude also goes to our Board of Directors for their guidance and volunteer leadership. Finally, I would like to offer a heartful thank you to our valued Accredited Businesses for their ongoing trust and support as we continue to deliver our vision for BBB: an ethical marketplace where buyers and sellers trust each other.

With

TRUST,

Brian Catania President & CEO