According to Zubick, CARI is also ideally situated to be a conduit for information between members, between government organizations and members, and between available services and members. This is something that CARI is constantly working to strengthen. “If there is new legislation that comes into effect in a province, for example, we’re a conduit,” he says. “We want to be a channel where the government can do a shout out to members in that province. Our objective is to have members informed so that they have information to run their businesses better.” He continues, “We’re trying to make it easier for our membership to be aware of any new policies that will affect them, and we’re trying to encourage more communication between members to solve problems collectively.” Zubick points to CARI’s recently established online member’s directory as a significant new development to this end, and notes that at John Zubick
Scrap Metals, they run up against the same problems, or similar problems, as most scrapyards. “Each scrapyard owner, at least for the independents like ourselves, runs into problems and you try to come up with solutions, and you do your best to do that,” he says. “But I guarantee there are other people that have run into the same problem. So, there’s a collective knowledge out there and we’re trying to encourage people in the industry to talk more.” Efforts to increase the value of the current membership, of course, also include the goal of drawing in new membership. “The more vibrant our community is, the more members we have, the louder our voices are,” he says, adding that industry events remain key to creating and sustaining this community. “I love the opportunity to talk to our membership,” he says. “We’re a localized scrap yard here in London, Ontario, so it is great, at the various CARI events through the year, to talk to our
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members in Calgary, Vancouver, Halifax and across Canada. “It’s a very vibrant community that we have in the recycling industry, and there are a lot of very bright people involved.”
A SOLID VISION FOR YEARS TO COME
Zubick says for the next few years, the CARI mantra remains primarily focused on communication, advocacy and building value for members. “We want to communicate very clearly along simple lines that we’re trying to build value, we’re trying to increase communication, we’re looking for feedback from members, and we’re just trying to come up with some simple solutions to some of the barriers that might be out there,” he says. Currently, the organization is working on a range of ongoing issues. One is metal theft. In the September edition of Recycling Product News, Zubick’s CARI colleague, and the organization’s communications manager, Marie Binette, contributed an article on the current
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