Annual Report 2025 by Baton Rouge Business Report

ANNIV E RSARY

BATON ROUGE BUSINESS REPORT’S

ANNUAL REPORT 2025 TH

CELEBRATING 40 YEARS OF CAPITAL REGION SUCCESS STORIES

Nearby locations

Our 40th Anniversary!

IT TAKES STRONG businesses and strong individuals to build a powerful Capital Region economy. And for 40 years, our Annual Report has shared the stories and highlighted the people who have helped our business community thrive and grow. This special edition has served as the publication of record for the achievements and innovation that have shaped the business community in the Capital City.

The Greater Baton Rouge Business Report was established in 1982 to provide comprehensive, accurate coverage of the city’s business scene, and in those early years, we decided to focus on many of the local companies that were going above and beyond … companies that were contributing to our community and experiencing success at the same time. So in 1985, we published our first Annual Report.

Over the years, we have featured financial groups, law firms, healthcare organizations, banking institutions, technology companies, tourism agencies, government and political groups, and nonprofits like the Capital Area United Way and the Greater Baton Rouge Food Bank.

What they share in common is their dedication to the Capital Region. These are organizations that invest in our community and our people, provide jobs, create solutions for the marketplace, enhance our culture, and provide much-needed professional services. Annual Report is yet another resource published by Melara Enterprises to continue our mission of helping business and our community become more knowledgeable and successful.

We think it’s important to recognize those who consistently strive for excellence not just within their own companies, but for the good of our city. In these pages, you’ll learn about the people who are catalysts in our community, creating new opportunities and leading the way to a promising future.

Julio Melara CEO/Publisher

Want extra copies for your team or to gift your clients? Call our audience development division at 225.928.1700 and we’ll make it happen.

Publisher: Julio Melara

Associate Publisher: Erin Pou

EDITORIAL

Executive Editor: Penny Font

Custom Content Editor: Lisa Tramontana

Managing Editor: Allan Schilling

News Editor: Holly Duchmann

Contributing Writers: Sam Barnes, Erin Bass, Teresa Day, Ted Griggs, Catherine Heitman, Rebekah Maricelli, Olivia McClure, Meredith Whitten, Emma James Wilson

Contributing Photographers: Sean Gasser, Don Kadair, Tim Mueller, Ingrid Williams

ADVERTISING

Sales & Marketing Operations Manager: Kynley Lemoine

Senior Multimedia Marketing Consultant & Team Leader: Kelly Lewis

Multimedia Marketing Consultants: Rachel Andrus, David Burton, Nicole Crochet, Emma Walker

Multimedia Marketing Consultant/Custom Publishing: Judith LaDousa

Digital Operations Manager: Devyn MacDonald

Partner Success Manager: Matt Wambles

Digital Operations Coordinator: Sydney Deville

Corporate Communications Strategist: Mark Lorando

Content Strategist: Emily Hebert

STUDIO E

Creative Director: Timothy Coles

Business Development Manager: Manny Fajardo

MARKETING

Marketing & Events Assistant: Mallory Romanowski

ADMINISTRATION

Business Manager: Tiffany Durocher

Business Associate: Kirsten Milano

Office Coordinators: Donna Curry, Sara Hodge

Receptionist: Cathy Varnado Brown

CREATIVE SERVICES

Creative Services Manager: Ellie Gray

Art Director: Hoa Vu

Senior Graphic Designers: Melinda Gonzalez Galjour, Sidney Rosso

Graphic Designer: Britt Benoit

AUDIENCE DEVELOPMENT

Chief Technology Officer: James Hume

Audience Development Campaign Manager: Catherine Albano

Circulation and Client Experience Manager: Ivana Oubre

A publication of Melara Enterprises, LLC

Chairman: Julio Melara

Executive Assistant: Brooke Motto

Vice President-Sales: Elizabeth McCollister Hebert

Chief Content Officer: Penny Font

Chief Digital Officer: Erin Pou

Chief Operating Officer: Guy Barone

Circulation/Reprints/Subscriptions/Customer Service 225-928-1700 • email: circulation@businessreport.com

Volume 41 - Number 33

Working Together for The Greater Good

As we celebrate 100 years of continuous service to the Greater Baton Rouge area this year, it is important that we take a moment to thank the countless donors, corporate partners, volunteers, and employees who have played a vital role in making this possible. Our strength and resilience over the years is a direct outcome of our ability to unite and work together as one community. That’s why I’m excited about the future of our region.

Now more than ever, I see the need for us to continue to work together for the greater good of our community, especially the ALICE (Asset Limited, Income Constrained, Employed) population, and Capital Area United Way is ready to lead the way. Please join me as we forge ahead toward the next 100 years. United Is The Way.

GEORGE BELL President &

Ceo

Investing in Our Community

The East Baton Rouge Parish Library is committed to strengthening local business, promoting workforce development, and supporting entrepreneurship. We continue to increase services for our business community. Our resources deliver current training, research, and skills development opportunities to ensure that local businesses’ needs are met at all levels to help them compete globally.

The Library brings value to businesses and non-profits by helping them find the tools and resources to keep moving forward. Our SMALL BUSINESS SERVICE includes free programs, resources and tools to help your business grow, and offers free consultations, including newly added walk-in “office hours” every Thursday, 4-6 p.m. Entrepreneurs are invited to bring their top challenges and questions to our business librarians. They can guide you in the use of robust tools such as Data Axle Reference Solutions, Mergent Intellect, and Gale Business: Plan Builder. Business Librarians can also design a curated collection of Continuing Ed courses for you and your staff. Contact them at smallbusiness@ebrpl.com.

KATRINA STOKES Director

Serving Louisiana and Mississippi with Excellence

For more than 110 years, Franciscan Missionaries of Our Lady Health System has been committed to serving communities across Louisiana and beyond with the highest standards of compassionate, high-quality care.

As a $4 billion regional healthcare leader with more than 18,000 team members, we are dedicated to advancing health equity, expanding access to care and addressing social drivers of health, especially in underserved areas where no one else is serving. Our mission guides us, and a spirit of excellence propels us – because the communities we are privileged to serve deserve nothing less.

E.J. KUIPER President & CEO

Guided by Fairness, Integrity and Faith

As the founder of Gordon McKernan Injury Attorneys, I’m honored to lead a firm dedicated to advocating for injured individuals across Louisiana. With a team of over 200 employees, 55+ attorneys, and 14 office locations, we’ve recovered over $3 billion for our clients. Guided by the Biblical principles instilled in me by my family, I’m committed to handling every case with fairness, integrity, and a deep sense of responsibility.

Beyond my legal practice, I’m passionate about giving back. Through my charity arm, Gordon Gives, I’ve had the privilege of supporting hundreds of organizations and leading efforts to strengthen communities across the state. My faith is the foundation of my work, inspiring my dedication to both my clients and my community.

GORDON MCKERNAN CEO/Attorney

Bringing Solutions to the Market

Consistency in any business is hard to achieve but is a great goal to strive for. Gulf Coast has been in business since 1977 and has been constantly growing and expanding. Now covering from the state line of Mississippi to the state line of Texas and distributing nationally, we are committed to an excellent customer experience. We were rated #1 office equipment dealer in Baton Rouge and our 100 Louisiana employees continue to strive daily to be better than ever. Our city is changing and technology is changing even faster, so bringing solutions to the market to help our clients adapt is very important. If you have never met our team, please give us a try … I think our very tenured staff will make you feel comfortable that we are a great option for the services we provide. Gulf Coast continues to be a proud sponsor of the Tigers and like them, we try to incorporate championship qualities in your experience with us.

TREY BEALL President

Providing the Highest Standard of Care

Since 2004, The Spine Hospital of Louisiana has continued to serve our community with the highest level of healthcare quality specializing in the surgical and non-surgical care of the spine. Our neurosurgeons, ortho-spine specialists, and pain medicine specialists work in detailed collaboration with colleagues from other specialties including Physical Medicine and Rehabilitation (PM&R), Neurology, Neuroradiology, and Neuropsychology to deliver comprehensive five-star care. We are very proud to be among only 250 “physician-owned hospitals” in existence today in our country.

On behalf of all of us at The Spine Hospital of Louisiana, I want to extend our deepest gratitude to our community for placing your trust in our care. It is truly an honor to serve your healthcare needs, and we take that responsibility with the utmost dedication and pride. Our skilled physicians, compassionate clinical staff, and committed employees work tirelessly to provide you with the highest standard of care. Your confidence in us inspires and drives our mission of improving lives through exceptional healthcare. Thank you for allowing us to be a part of your health journey. We look forward to continuing to serve and support this wonderful community for years to come.

TERRI HICKS CEO

If everyone is moving forward together, then success takes care of itself.

ANNUAL REPORT 2025

[ FRANCISCAN MISSIONARIES OF OUR LADY HEALTH SYSTEM ]

Where excellence is more than a goal … it’s an expectation

FOR OVER 114 YEARS (1911-2025), Franciscan Missionaries of Our Lady Health System has been a trusted name in healthcare, delivering compassionate, innovative and high-quality care to communities across Louisiana and Mississippi. As a $4 billion regional healthcare leader, FMOLHS continues to set the standard for excellence—because at FMOLHS, excellence isn’t just a goal: it’s an expectation.

Under the leadership of President and CEO E.J. Kuiper, FMOLHS is committed to staying at the forefront of medical advancements while maintaining a deep-rooted mission of compassionate care.

“Our legacy drives everything we do,” says Kuiper. “From expanding critical services to investing in the latest technology, we are always pushing the boundaries of what’s possible in healthcare. Our communities deserve nothing less.”

COMPREHENSIVE STROKE CENTER

DESIGNATION:

A LIFESAVING ACHIEVEMENT

Here in Baton Rouge, Our Lady of the Lake recently earned the prestigious Comprehensive Stroke Center designation, the highest level of stroke care available. This recognition highlights the health system’s ability to treat the most complex stroke cases with advanced expertise, technology and rapid response capabilities.

“When minutes matter, having a Comprehensive Stroke Center close to home can mean the difference between life and death,” says Kuiper.

“This designation is a victory for every patient and family who relies on us in their most critical moments.”

LEADING THE WAY IN ROBOTIC SURGERY

The health system is also revolutionizing surgical care through robotic-assisted surgery. Dr. Daryl Marx,

a pioneer in the field, has performed more than 5,000 robotic surgeries, making Our Lady of the Lake Robotic Surgery Institute a hub for innovation. Patients benefit from minimally invasive techniques that result in faster recovery, less discomfort and improved outcomes.

“Robotic-assisted surgery isn’t the future—it’s the present, and we’re leading the way,” says Kuiper. “By training the next generation of robotic surgeons, we’re ensuring that worldclass care remains accessible right here in Louisiana.”

ADVANCING CARE FOR BLOOD CANCERS IN BATON ROUGE

Our Lady of the Lake Cancer Institute is transforming cancer care in the region with its new bone marrow transplant and blood cancer program. This initiative fills a critical gap in treatment options for patients who previously had to travel

CONNECT WITH US

TOP EXECUTIVES: E.J. Kuiper, President & CEO ADDRESS:

out of the Capital Region for care. With a multidisciplinary approach, specialists collaborate to create highly personalized treatment plans, improving patient outcomes.

“Cancer care isn’t just about treating a disease—it’s about treating a person,” says Kuiper. “We’re bringing life-saving treatments closer to home, making a profound impact on our patients and their families.”

COMMITMENT TO COMPASSIONATE, HIGHQUALITY CARE

While FMOLHS continues to grow, its mission remains the same: to provide exceptional, compassionate care that puts patients and families first. Innovation, excellence and a commitment to community health drive every decision, ensuring that the people of Louisiana and Mississippi receive the highest standard of care— now and for generations to come.

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“

Cancer care isn’t just about treating a disease—it’s about treating a person. We’re

bringing life-saving treatments closer

to home, making a profound impact on our patients and their families.

”E.J. KUIPER, PRESIDENT & CEO

KEY ACHIEVEMENTS OF 2024

FMOLHS continues to make significant strides in Baton Rouge through healthcare excellence:

• Our Lady of the Lake Cancer Institute designated as a Center of Excellence in Lung Cancer Care

• Leapfrog Group ‘A’ Safety Grade for Our Lady of the Lake Regional Medical Center and Our Lady of the Lake St. Elizabeth

• Wound Care Center Excellence Award for Patient Satisfaction

• Implementation of sepsis technology at Our Lady of the Lake St. Elizabeth

• 1,000th robotic-assisted bronchoscopy milestone

• First Pulsed Field Ablation System in the region for AFib treatment

• First ECMO program in the region for critical care patients

• Reaccreditation for metabolic and bariatric surgery

• Opening of Hogs for the Cause Family Support Home at Our Lady of the Lake Children’s Hospital

HIGHLIGHTS

and only

From the President & CEO

At Franciscan Missionaries of Our Lady Health, excellence isn’t just an aspiration—it’s our standard. As a leading health system in the Gulf South, we are continuously investing in our people, technology and facilities to meet the evolving needs of the communities we are privileged to serve. Whether through advanced specialty care, strong local partnerships or our unwavering commitment to service, we are proud to lead the way in providing compassionate high-quality care. Every patient, every family, every day— because here, you can expect excellence.

Non Excidet

E.J. KUIPER

Our Lady of the Lake Robotic Surgery Institute’s team of incredibly skilled surgeons have made this the Gulf South’s epicenter for robotic training, with Daryl Marx, MD, having performed more than 5,000 robotic surgeries.

Our Lady of the Lake is the first

hospital in the Baton Rouge region with a Comprehensive Stroke Center.

Our Lady of the Lake Cancer Institute offers a world-class blood cancer and cell therapy program led by two renowned experts, Hana Safah, MD, and Nakhle Saba, MD.

The world-class team of experts at Our Lady of the Lake Heart & Vascular Institute leads in providing comprehensive stroke prevention, complex treatment and recovery care.

LEGACY OF 1925-2025

[ THE CAPITAL AREA UNITED WAY ]

100

AS THE CAPITAL AREA UNITED WAY (CAUW) proudly celebrates 100 years of continuous operation, there’s no doubt that much has changed since it began. But through the power of leveraging community partnerships, one thing remains: CAUW’s strategy of improving lives of those in the surrounding 10-parish area.

Described by President and Chief Executive Officer George Bell as a “funder and fundraiser,” the 501(c)3 organization utilizes the support it generates from its donors, volunteers and over 250 corporate partners.

“In the last three years alone, we have been able to grant over $10 mil-

years

of partnering to meet needs

lion to 89 non-profits in our 10-parish service area,” reports Bell. “In addition, we support internal initiatives such as our Volunteer Income Tax Assistance program, BankOn and 211.”

211 is CAUW’s free and confidential resource call center. By calling this easy-to-remember number, anyone within CAUW’s 10-parish service region can be connected to the best resource to meet their needs.

“This line has been successful because callers are talking with a trained specialist who is knowledgeable, compassionate and equipped with a list of resources at their disposal—from rental assistance to

Volunteers and staff bag fresh produce and household staples during the United We Feed event held at The Gardere Initiative.

SUCCESS

solutions for food insecurity,” says Bell. “And if you have a need beyond the primary reason you called, our call specialists are trained to answer those questions as well.”

Programs like 211 demonstrate how CAUW works to meet members of the community where they are. The organization takes a similar approach with its corporate partners—helping them enhance their employee engagement to achieve corporate social responsibility goals. “Some employees new to the workforce may not be aware of all that we do, but we find that many people have a strong desire to support their community,” says Bell. “Our approach is to listen to what employers and employees need and offer solutions about how they can benefit communities where they live and work.”

Bell recounts a St. James Parish company that was already very involved in the community but needed help amplifying their efforts. “After listening to their needs, we were able to recommend a very targeted range of services,” says Bell. “We’re good at leveraging relationships and funds to intensify what a company would normally be able to do.”

Along with CAUW’s centennial celebration comes another exciting milestone: the building that they have occupied since 1982 is being renovated. With an expected April completion, this renovation of the original Old Public Llibrary of East Baton Rouge Parish includes interior and exterior work. “This restoration will not only give the building a refreshed look, but will also add much needed energy efficiency,” says Bell of

CONNECTING

Through programs, initiatives, and partnerships in areas of economic mobility, healthy living, and quality education access, we connect people in our community with opportunities.

the building, which was placed on the National Register of Historic Places in 2024.

For the past 43 years, the building has allowed the CAUW staff, which currently numbers 21 employees, a place to conduct their work and meet with community partners. In addition to daily operations, the restoration will strategically allow CAUW and its non-profit partners and volunteers space to use when they are in transition or following a disaster.

“It’s pretty exciting to be part of an organization that has sustained itself for 100 years,” says Bell. “But this would not be possible without the generous support of our community, donors, volunteers and corporate partners. And for that reason, we celebrate them.”

HIGHLIGHTS

COLLABORATION

Capital Area United Way mobilizes the caring power of neighbors, businesses, and community partners to lead transformational change in our local communities.

From CAUW Leadership

Capital Area United Way has been supporting health and human services in the Baton Rouge area since September 1925. Originally called the Civilian Defense Fund, our organization has thrived for 100 years thanks to dedicated staff, passionate volunteers, generous donors, and strong community partnerships. With strong leadership, both internally and externally, United Way has ensured the organization’s continued relevance. As it enters its second century, executive leaders George Bell and Amey Shortess Crousillac remain committed to upholding this strong leadership to ensure the organization continues to meet the greatest needs in its 10-parish service area.

WORKING TOGETHER

From strengthening local resilience, to advancing health, youth opportunity, and financial security, we’re working toward a future where everyone can reach their full potential.

President & CEO George Bell reads to children at Kidz Karousel during CAUW’s Early Childhood Education Day.

Capital Area United Way’s Women United affinity group collects hygiene products to distribute among those in need in the surrounding 10-parish service area.

SINCE 1987, the Tiger Athletic Foundation (TAF) has been a cornerstone of LSU Athletics, helping fuel countless studentathletes’ dreams and achievements. For more than 35 years, TAF supporters have impacted every win and every student-athlete’s graduation. From alumni to community members and fans, TAF supporters are united by a shared commitment to excellence in competition, in the classroom and in life.

With numerous avenues to give and take part in making an impact on student-athletes, supporters can determine how they want to get involved. From the annual giving fund supporting scholarships through Team TAF, to the philanthropic leadership arm of The Oaks, every level of support makes a difference. Sport-specific giving allows supporters to connect with their favorite programs through booster clubs and excellence funds, while Bayou Traditions empower

student-athletes with Name, Image and Likeness (NIL) opportunities. Regardless of size, each contribution plays a vital role in academically and athletically enhancing the LSU student-athlete experience.

A pillar of TAF’s fundraising efforts, Team TAF members address a fundamental need in student-athlete education yearly. By directly helping to offset the costs of tuition, fees and housing, Team TAF members empower student-athletes in their daily lives and ensure these student-athletes have the opportunity to excel academically and prepare for a successful future. Beyond scholarship, TAF is committed to providing state-of-the-art facilities that enable student-athletes to compete at the highest level. The Fall 2024 unveiling of the Football Operations Recovery Suite revealed a new, cutting-edge athletic training room and recovery area. This new expansion was funded by support

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SUCCESS

TAF’s vision is to cultivate a supportive environment where student-athletes are empowered to reach their full potential beyond wins and championships. TAF is building leaders, innovators and future champions in life.

from The Oaks and impacts all 21 varsity athletics programs at LSU, prioritizing the health and wellness of student-athletes with world-class care.

In 2024, TAF proudly inducted 15 new members into The Campbell Society. These donors’ transformational gifts have left a mark on LSU Athletics.

Named after E.R. “Bo” Campbell, the first former

LSU student-athlete to make a major gift through TAF, this society continues Campbell’s legacy of philanthropy and support for future generations of student-athletes.

TAF’s vision is to cultivate a supportive environment where student-athletes are empowered to reach their full potential beyond wins and champion-

From the President & CEO

On behalf of the Tiger Athletic Foundation, congratulations to The Baton Rouge Business Report on 40 years of success. Your efforts connect our community and strengthen our city, making it a better place to live and work. We are proud to be featured in your publication and to showcase the great work our team at TAF does to support LSU Athletics.

Since my arrival in 2021, we have nearly tripled philanthropic giving and achieved record highs in fundraising. With the largest group of supporters to date, we are focused on enhancing donor relationships and driving success for our student-athletes.

As intercollegiate athletics evolves, our team remains committed to innovation and sustainability for LSU. We look forward to continuing to provide opportunities and invest in champions as we enter 2025.

MATT BORMAN

ships. TAF is building leaders, innovators and future champions in life.

To learn more about the Tiger Athletic Foundation and how you can contribute to this legacy of excellence, please visit lsutaf.org/donate.

LEGACY OF 2005-2025

[ GULF SOUTH TECHNOLOGY SOLUTIONS ]

GULF SOUTH TECHNOLOGY SOLUTIONS is celebrating its 20th anniversary this year, a testament to its ability to evolve and innovate alongside the ever-changing landscape of business technology.

Founded in 2005 by James Moak, Gulf South Technology Solutions began as a small break-fix operation, responding to the technology needs of local businesses. “In those early days, we were essentially on-call technicians, rushing from one site to the next to troubleshoot issues,” Moak recalls. “We had a vision of building a company that could truly partner with our clients, anticipating their needs and providing proactive solutions.”

That vision has come to fruition over the past two decades, as Gulf South Technology Solutions has transformed its service model from reactive to pro-

active. “We’ve moved away from the break-fix mentality and embraced a managed services approach,” explains Kelsie Moak, James’ daughter and the company’s COO. “Now, we’re monitoring our clients’ critical infrastructure 24/7, addressing issues before they become problems and helping them leverage the latest technologies to drive their businesses forward.”

Kelsie’s involvement in the family business has been an integral part of its evolution. After initially joining the company as a receptionist, she found herself drawn to the cybersecurity aspects of the work. “I was fascinated by the way technology was shaping the business landscape, and I wanted to be a part of that transformation,” she says.

Today, Kelsie leads the charge in introducing cutting-edge solutions to

Cutline

James Moak, Founder and CEO; Kelsie Moak, COO

SUCCESS

“

” We’ve made it our mission to educate them on the benefits and risks of AI, and to help them implement these tools in a way that enhances their operations and gives them a competitive edge.

KELSIE MOAK, COO

clients, including the integration of artificial intelligence (AI) into their service offerings. “A lot of our clients, especially the smaller businesses, don’t have the resources to invest in the latest technologies,” she says. “We’ve made it our mission to educate them on the benefits and risks of AI, and to help them implement these tools in a way that enhances their operations and gives them a competitive edge.”

This commitment to innovation and client success has earned Gulf South Technology Solutions a reputation as a trusted partner, with an average client retention rate of over 12 years. “We’ve seen our clients’ businesses change and evolve over the

James Moak is pictured here with vintage 2004 computer servers just a few months before starting GSTS.

decades, and we’ve been there to support them every step of the way,” says James. “It’s not just about fixing their technology—it’s about understanding their goals and helping them achieve their vision.”

As Gulf South Technology Solutions looks to the future, the company’s leadership is excited to build on the foundation of the past 20 years. “We’re not just a technology provider. We’re a strategic partner, a trusted advisor and a true extension of our clients’ teams,” Kelsie says. “And as we continue to grow and adapt, we’re committed to maintaining the family-like culture that has been the backbone of our success.”

HIGHLIGHTS

The current GSTS headquarters on Goodwood Boulevard, where the business moved in 2015.

From the Founder & CE0

Twenty years ago, I started our company with a vision— not just to improve technology, but to create a workplace where people feel valued. I believed that treating employees well would lead to exceptional client service. What started small has grown beyond my expectations, built on trust, innovation, and lasting relationships. While technology evolves, our mission remains the same: serving clients with integrity and understanding. I’m especially proud to see my daughter, Kelsie, now helping to lead our future. Our success is rooted in our incredible team, loyal clients, and supportive community. Thank you for 20 incredible years—the best is yet to come.

The company is introducing cutting-edge solutions to clients, including the integration of artificial intelligence (AI) into their service offerings.

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JAMES MOAK

LEGACY OF 1934-2024

IT’S SIMPLY INGRAINED in Campus Federal’s culture to be member focused. For the past 90 years, they’ve wanted nothing more than to be a trusted financial partner for every stage of life.

They’re member owned, so they offer the advantages common to credit unions—better interest rates for savings, loans and credit card products, and a commitment to their members rather than a group of shareholders. But it’s Campus Federal’s connection to LSU that sets it apart.

In October 1934, seven individuals at LSU founded the Baton Rouge Campus Federal Credit Union. That relationship remains strong today, with branches located on LSU and LSU Health campuses in Baton Rouge, New Orleans and Shreveport.

In addition to LSU, they’ve grown

and expanded geographically over the years, adding more than 30 other partner companies. In 2012, they merged with Our Lady of the Lake Regional Federal Credit Union, expanding their healthcare focus.

Along the way, they’ve turned most members into lifelong members. “We have members from all over the country … even around the world,” says Bonny Botts, senior vice president of marketing and business development.

They’re equally proud of their employee tenure. Several of them have been with the organization for more than 30 years. Case in point—Janice Weisen, vice president of operational systems and support, will retire in March after a 45-year career with the credit union. “That says a lot about the stability of an organization,” Botts says.

[ CAMPUS FEDERAL CREDIT UNION ]

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SUCCESS

Even as they make progress in the technological space, Campus Federal remains committed to those members who prefer personal, face-to-face interaction.

NO

STRANGER TO CHANGE

Campus Federal has never shied away from change. It’s how they’ve remained viable all these years. In 1997, they were the first financial institution in Louisiana to begin offering online banking and online bill paying services. A few years ago, they became one of the first banking institutions in the area to incorporate Campus ConnectSM Interactive Teller Machines (ITMs) and launched a video call center to allow members to talk directly to financial services representatives from anywhere.

The Campus ConnectSM Interactive Teller Machines (ITMs) have been a member service game changer, and offer expanded hours from 7 a.m. to 7 p.m. “People work during the day, so they can talk face to face with

a live teller before or after work,” Botts says. “We also have chat and video chat on the website, so you can choose the way you want to interact.”

More recently, the use of AI has begun to make waves. “AI is greatly improving efficiencies for underwriting auto loans, signature loans and Mastercard credit card online applications,” she adds. “We are able to input certain criteria into the system to get a decision immediately with a 45 percent approval rate.”

They’re also evaluating offering a chatbot that will provide members with 24/7 answers to questions, which should significantly free up time for Call Center employees to help with more complex questions or issues.

Even as they make progress in

1934

Founded in 1934 by seven LSU professors, Campus Federal has maintained a lasting, unwavering connection with LSU throughout its history. With locations at several LSU campuses, as well as in hospitals across the state, our strong ties to the university continue to thrive.

the technological space, Campus Federal remains committed to those members who prefer personal, faceto-face interaction. “We’ve renovated several of our branches over the past year to improve the member experience,” says Botts. In 2023, they opened a new Siegen Lane Branch, Mortgage and Business Center in Baton Rouge, and in 2024 they began providing wealth management services through their newest partner, RRDM Wealth Management Partners.

In the end, every dollar spent goes toward fulfilling Campus Federal’s purpose and mission, which has remained virtually unchanged over nine decades. As Botts puts it, “We’re just people helping people, and no matter what stage of life you’re in, we’re here for you.”

HIGHLIGHTS

1974

In 1974, our marketing efforts took a creative turn with the introduction of a purple and gold Volkswagen Beetle adorned with Campus Federal’s branding. Driven around campus by our Executive Director, it became a memorable mobile symbol of our commitment to LSU and the community.

From the President & CEO

At our credit union, we prioritize cultivating a strong, cohesive culture that underscores consistency across every facet of our organization. By nurturing and strengthening our core values, we ensure that our team is united in purpose and vision. We’re proud to share that the average tenure of our employees is an impressive 9.8 years—a testament to the deep connections we’ve fostered. This year, we are thrilled to celebrate milestone anniversaries ranging from 10 to 45 years of dedicated service, honoring the exceptional loyalty and commitment of our team members.

JANE VERRET

1997

In 1997, we became the first financial institution in Louisiana to offer online banking and bill pay services, a sign of our ongoing commitment to innovation and convenience. Today, we’re continuing to explore new technologies to streamline routine tasks, enabling our staff to dedicate more time to meaningful, personalized interactions.

LEGACY OF 1983-2025

[ ALZHEIMER’S SERVICES OF THE CAPITAL AREA ]

Helping Greater Baton Rouge, one patient and caregiver at a time

WHEN BARBARA AUTEN moved to Baton Rouge from New Orleans and joined Alzheimer’s Services of the Capital Area (Alzheimer’s Services) part-time after Katrina, she had no idea that one day she would become the unique organization’s Executive Director. Although her grandmother passed away from Alzheimer’s when she was a teenager, she had no idea that during her now 19-year tenure with Alzheimer’s Services, she would lose eight aunts, two uncles and her mother to the brutal disease.

Alzheimer’s disease or dementia affects a staggering 10 to 11 percent of the senior population over age 65, positioning Alzheimer’s Services to serve approximately 16,800 patients and their families in its 10-parish service area—a number that diminished by more than 3,000 due to senior losses during the pandemic.

“Dementia-related diseases really

are the cancer of this century,” says Auten. “In East Baton Rouge Parish alone, around 4,000 people are living with it.”

Because the disease affects far more people than patients themselves, Alzheimer’s Services supports professional and family caregivers through

what is typically an eight- to 10-year journey. Families’ relationships with what Auten calls a one-stop shop typically begin with answering a helpline call or a website inquiry.

“Ideally, a caregiver will call when their family member is initially diagnosed and ask for assistance. Anyone

with this disease will ultimately need 24/7 supervision if not 24/7 care,” says Auten. “When we are able to connect at the onset, we can be there to hold their hands, provide information, and offer support through various programs. This is the best-case scenario, because we can be there to help when—not if—an inevitable crisis hits.” Alzheimer’s Services also sparks relationships with caregivers during those crises through educational and support programs including virtual Lunch-N-Learns, where caregivers and healthcare professionals receive education about a variety of dementiarelated topics and caregiver support groups, and non-judgmental meetings where families and friends share their experiences and learn essential information for coping with the disease. In addition, the organization offers Making Sense of Cents, a free

(From left) Debbie Little, Development Director; Ellen Dunn, LMSW, Program Director; Treasure White, MA, PLPC, Respite Director; and Barbara Auten, C.F.R.E., C.A.P., Executive Director

SUCCESS

three-part financial literacy workshop where caregivers learn about the organization, financial resources, healthcare insurance, estate planning, financial abuse, and fraud.

Other available services and programs include a HelpLine answered by trained staff members who can answer questions about Alzheimer’s disease, community services and resources; and an enrollment-required respite reimbursement program that helps offset costs that caregivers incur to employ sitters to get a few hours of rest.

One of Alzheimer’s Services’ most unique offerings are the soon to be three Charlie’s Place Activity and Respite Centers (Charlie’s Place) available to patients and caregivers. Currently in Baton Rouge and Gonzales with a third Baker location opening this spring, Charlie’s Place’s programs for individuals with early to mild stage Alzheimer’s and memory-related dementia disorders are designed to provide cognitive stimulation and social interaction while giving

caregivers a much-needed break. The program offers a home-like experience, where participants can enjoy a purposeful, six-hour day with a host of cognition-stimulation and socialization through music and pet therapy, gardening, arts and crafts, spiritual activities, live entertainment, intergenerational activities, physical activities and exercise, technology integration, games requiring mental participation and concentration, cooking with the Charlie’s Place Culinary School, and periods of rest and relaxation.

“Charlie’s Place is such a joy,” says Auten. “I tell my staff every day, ‘If you feel overwhelmed, go over to Charlie’s Place for 20 minutes.’ Clients may not know what they did that day, but they leave knowing they had a good time. It truly gives caregivers a break while providing the person with Alzheimer’s a purposeful day.”

As a local non-profit not affiliated with any other national organization, the team at Alzheimer’s Services recognizes the unique nature of what they do—not just in Baton Rouge or

Louisiana, but nationwide.

“We have worked hard to earn our great reputation of being consistent and sustainable,” says Auten. “One of our strategic goals has been to increase the number of impactful touches by 20 percent annually. Not only have we exceeded that goal every year outside of the pandemic, but this year we have actually seen a 51 percent increase in impactful touches— a measurement that means not only a lot to our clients and caregivers, but also to our staff, donors, and volunteers.”

As one of the few organizations in the state certified by the Standards of Excellence: An Ethics and Accountability Code for the Nonprofit Sector, Alzheimer’s Services offers peace of mind to and earns respect from corporate partners, donors and constituents.

“Person-centered care is as important to us in our relationships with our donors as it is with our clients,” says Auten. “One of the best parts of what we do is getting to know donors and learning why they are interested in investing with us.”.

From the Executive Director

I never expected to be in the position of Executive Leadership, but was given opportunities and mentors throughout my life that challenged me, taught me, and rewarded me. Although when I look back even to grammar school, I see the leadership roles that I was put in that helped me grow a servant leadership character that led to opportunities as an adult. Though I may have leadership qualities, building a team of leaders and potential leaders builds success.

I credit my success to great mentors and a dedicated team of employees throughout the years at Alzheimer’s Services.

BARBARA AUTEN C.F.R.E., C.A.P.

Ellen Dunn, LMSW Barbara Auten, CFRE, CAP Debbie Little Treasure White, MA, PLPC

LEGACY OF 1985-2025

40 years of partnering with the community to feed our neighbors

ALTHOUGH MUCH HAS CHANGED at the Greater Baton Rouge Food Bank since it opened 40 years ago, its mission has never wavered. In his 21 years with the organization, President and Chief Executive Officer Mike Manning’s top priority has been to feed the hungry in Baton Rouge and its surrounding parishes.

“The continuous support from our generous donors and dedicated volunteers allows us to help so many in our community,” says Manning. “In 2024 alone, we were able to distribute 12.8 million meals and 16.6 million pounds of food thanks to the help of 14,900 volunteers who served 58,000 hours. This kind of impact absolutely takes a village.”

But even with that astounding generosity, Louisiana remains number one in the nation in both child and senior food insecurity. Manning points to economic conditions as well as the increasing number of seniors who are raising their grandchildren.

“Each year we see more people who have challenges putting food on the table,” says Manning. “One misnomer is that most of the people we help are unemployed, but a lot of people who work multiple jobs are in need of assistance.”

One way the Food Bank helps the community is by giving to more than 140 local pantries in their 11-parish service area, allowing the hungry to get food where they live.

“It’s important to us to work with our local food banks, because they’re more in touch with their specific communities and know details about who is in need,” says Manning. “We also offer mobile food pantries and modified one-day delivery pantries, which allow short-term coverage of areas that don’t have dedicated brick and mortar spaces.”

In addition to offering food products, the Food Bank provides educational resources.

[ GREATER BATON ROUGE FOOD BANK ]

TOP EXECUTIVES: Vance Gibbs, Board Chair; Leslie Jennings Magee, Board Vice Chair; Mike Manning, President & Chief Executive Officer; Seth Hatsfelt, Chief Operations Officer; Mindy Smith, Chief Financial Officer; Brian W. Hightower, Chief Development Officer

Talana Crockett, Warehouse Lead and Forklift Operator

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“It’s great when we get a chance to educate our communities about how to make less expensive food healthier for their families,” says Manning, citing learning how to rinse canned vegetables before serving to reduce sodium intake, treating food as medicine, and making healthier choices with SNAP dollars. “We want to lower illness rates in Louisiana—helping individuals be well and assisting the entire state by reducing healthcare costs.”

According to Manning, partnering with area businesses is critical to helping the community. “There are so many ways that companies can work with us,” he says. “We’ve had organizations use our boardroom for part of the day to do training, then volunteer together

in the afternoon. Hands-on volunteering is a unique and meaningful way for employees to make a difference in others’ lives, and allows teams to feel the collective impact they are having.”

Some businesses also choose to collect monetary or food donations for the Food Bank.

EARLY DAYS

From 1985 on, the Food Bank has operated from several locations, but spent 17 years at the 5546 Choctaw address before moving to its current location.

“Donations of time, money, and food are what keep us going,” says Manning, whose team works with companies to provide food guidelines, information and bins for non-perishable food drives. “If someone is going to bring us food, we are going to do everything we can to help make that happen.”

Over the years, the Food Bank has worked with numerous organizations in the Capital Area to ensure the community’s needs are met, including Arkel, ExxonMobil pipeline, BASF, and Shell. “We’ve seen companies with multiple sites or departments have competitions to see who can donate the most food,” says Manning.

“It’s great to see people having fun while doing good for others.”

HIGHLIGHTS

GAME CHANGER

With a generous gift from the Albert Fraenkel family, the Food Bank was able to expand operations in 2014, moving into a 170,000-squarefoot facility at the Fraenkel Center.

From the CEO

This year, your Greater Baton Rouge Food Bank is celebrating its 40th anniversary of serving the food insecure in our community. What started out as a grassroots effort of volunteers distributing bread and surplus food from the parking lot of Victoria Baptist Church four decades ago has now evolved to serving thousands of neighbors in need across 11 parishes, distributing over 12.8 million meals just last year alone. From hurricanes and floods to Covid-19 emergency response and trying economic times, we will always be there for our neighbors when they need us most—creating a legacy of hope and resilience for our community. Together We’re Fighting Hunger.

MICHAEL G. MANNING

THE BIG FLOOD

The entire Food Bank warehouse was inundated with 4 feet of water in the flood of 2016. Millions of pounds of food were lost, but food distributions to impacted families continued even during cleanup efforts.

Mark McCormick, Senior Packaging Technician, operates the Food Bank’s Bulk Packaging machine.

LEGACY OF 1999-2025

[ HORIZON FINANCIAL GROUP ]

Trusted guides for your financial journey

OPENING ITS DOORS in 1999, Horizon Financial Group was founded with a clear mission: to help others achieve greater confidence, clarity, and direction in their lives. Through wealth planning, investment management, and retirement plans, Horizon’s professional team provides the guidance and support clients need to plan for a better financial future.

“What sets us apart from other firms is our focus on very personal, relational—not transactional—relationships with our clients. We go deep into each client’s personal situation. We are very intentional about solving a client’s specific needs,” says Chief Operating Officer and Partner Brooke Gautreau. “There is not a cookie-cutter approach. We take clients on a guided journey to confidence in their financial lives.”

Horizon’s team helps the client clarify their definition of success in their financial journey. What do they want to improve, eliminate, or change? What is their ideal vision about the future? What will make them happy and confident? The team looks at problems,

challenges, and obstacles to achieving these goals. With a clear assessment of the client’s starting point, the team can determine what’s working and what’s not; build a plan and lay the tracks to the ideal future; create an action checklist; and act, monitor and adjust the plan. The end goal is a client who feels confident, successful, and thriving in their financial life.

“We enjoy helping others figure things out. There is nothing more sat-

isfying than eliminating a client’s anxieties, worries, and fears around money so he or she can lead a happier, more confident life,” says Pete Bush, Horizon CEO, Partner, and Founder. “When you do that consistently over time—more than 25 years in our case—the word spreads. People start seeking you out as a ‘thinking partner,’ and you have even more opportunities to help.”

Serving clients from the Baton Rouge office is a staff of 13 profes-

CONNECT WITH US

sionals, including six financial advisors, three who are Certified Financial Planner® Professionals and three who have advanced designations as retirement plan advisors. “As we continue to attract more families and businesses looking for our support and guidance, we are increasingly in conversations with experienced and credentialed advisors and team members about joining us in their next level of professional growth,” says Pete.

Bush and older brother Bill, Financial Advisor and Media Manager, shared Horizon’s forward-thinking approach to retirement planning in a book, The Runway Decade: Building a PreRetirement Flight Plan in Your Fifties.

“Many people in their 20s, 30s or even 40s, look at retirement like it’s the end of a runway their plane is taxiing toward. It’s so far in the distance it’s barely a concern,” says Bill Bush. “But something happens when a person turns 50. Retirement becomes real. Suddenly, you are accelerating toward the end of the runway. The

(From left) Kaitlyn Williamson and Rebecca Lauve

(From left) Pete Bush, Colby Barnett, Andy Bush, Brooke Gautreau and Clint Gautreau

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weeks and months zip by. Retirement looms closer and closer. The question is, are you ready for a successful takeoff to retirement? The Runway Decade helps people use their 50s to make sure they are prepared.”

Horizon’s success has been strengthened by the continuous growth and collaboration developed within the Horizon Advisor Network.

Led by Pete Bush and Colby Barnett, the network includes more than 60

affiliated advisors in 12 states. Those advisors collectively manage, advise, and consult on more than $4.2 billion in client assets under administration.

A network-wide investment committee brings together advisors from around the country each month to discuss investment markets, adjustments to client portfolio allocations, and the strategies that each team follows.

Horizon’s leadership and deep

HORIZON IS LED BY FIVE PARTNERS:

bench make wealth management personal, simple, and straightforward for business owners and top executives, pre-retirees, and retirees.

“It’s tailored to you, the way it should be,” Brooke Gautreau said. “As small business owners ourselves, we are uniquely qualified to make sure entrepreneurs and business leaders achieve greater confidence, clarity and direction in their financial lives.”

PETE BUSH, CEO, guides and executes the firm’s overall vision and strategy, while continuing to serve and support a select group of clients.

· ANDY BUSH, DIRECTOR OF RETIREMENT PLANS, leads the retirement plan division, collaborating with top industry providers to build custom plans, deliver competitive pricing, and solve complex problems. He also works with select individuals and families on personal financial plans and investment management.

· BROOKE GAUTREAU, COO, focuses on the design and implementation of the firm’s operational objectives and procedures. She collaborates with partners on goal setting and strategic planning, oversees financial and accounting records, manages technology, leads the operations team, and also serves top clients.

· CLINT GAUTREAU, CHIEF INVESTMENT OFFICER, helps individuals and families achieve their financial goals through holistic, customized financial planning and wealth management solutions. As an Investment Advisor since 2013, he also directs the overall investment policy for the firm, utilizing fundamental research and current market trends to develop investment portfolios tailored to clients’ needs.

· COLBY CYPRIANO BARNETT, DIRECTOR OF COMPLIANCE, manages all supervision duties, interacting with advisors and their staff, while consulting with Cetera Advisors as needed. Since joining Horizon in 2006, she has been responsible for the daily operations of the OSJ.

HIGHLIGHTS

1999

Horizon opens its doors. Pete Bush launches his own firm after eight years in the financial services industry.

2010

Horizon is selected for the inaugural class of the LSU 100, the fastest-growing Tiger-owned or Tiger-led businesses. The company makes the list for 12 consecutive years.

2017

Horizon Wealth Management rebrands as Horizon Financial Group to reflect its expanded vision and broader range of services.

2022

Pete and Bill Bush publish The Runway Decade, a book that helps people in their 50s plan for retirement.

From the CEO

There are many things that can impact your confidence about your present and your future. It might be external things like the markets, technology disruptions, or world events, or it could be internal things like family concerns, job security, or experiencing a personal loss. Financial confidence creates a ripple effect of good in families, businesses, and communities that cannot be overstated. While it will never be a permanent state, building and restoring confidence is made easier with a trusted friend and “thinking partner” who can offer guidance and unique perspectives. Above it all, regardless of what is impacting our clients in the moment, that is the role our team enjoys in serving others.

2023

After more than 20 years in one location, Horizon moves to new offices at 15015 Jamestown Blvd., Suite 100

PETE BUSH, CFP®, CEPA®

(From left) Andy Bush and Bill Bush

(From left) Brooke Gautreau and Rebecca Lauve

HIP REPLACEMENT

KNEE REPLACEMENT

SPORTS MEDICINE

Dr. Greene is committed to serving patients with arthritis and sports injuries, helping them regain mobility and improve their quality of life.

SPECIALTIES:

• Anterior Hip Replacement

• Knee Replacement

• Knee Arthroscopy

• Meniscus Tears

• Rotator Cuff Repair

• Sports Medicine”

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Search our data center for real-time business intelligence.

Become an INSIDER now and get the advantage.

[

SOUTHERN UNIVERSITY SYSTEM ]

Contributing to academic and social movements that

have shaped

Louisiana and American history

SOUTHERN UNIVERSITY, now celebrating its 145th anniversary, has a storied history deeply intertwined with the evolution of education in the United States. The university’s mission is rooted in providing high-quality, equitable education to students of all backgrounds, particularly Black Americans, and preparing them for leadership in a global society. As one of the nation’s leading Historically Black Colleges and Universities (HBCUs), Southern has long been at the forefront of educational opportunities for people of color, contributing to both the academic and social movements shaping Louisiana and American history.

“Southern University has always been a cornerstone of progress for our state, shaping not only the arts and culture, but also driving economic

In 1974, the Southern University System was officially established, bringing the five campuses under one governing body. Today, it remains the only system of Historically Black Colleges and Universities in the U.S.

opportunities, technological advancements, and political leadership,” says Dennis J. Shields, Southern University System president. “Our alumni remain deeply committed to the state, contributing to its growth in every sector—whether it’s through pioneering research, serving in public office, or cultivating the next generation of

innovators. Southern is more than just an institution. It’s a catalyst for change and a beacon of opportunity that helps elevate Louisiana to new heights.”

Southern was founded in New Orleans in 1880 in response to the demands for educational access from African Americans following the Civil War. It was a time of profound socie-

tal change. While the Thirteenth and Fourteenth Amendments granted African Americans citizenship and freedom, they still lacked opportunities for education. Black leaders in Louisiana, including P.B.S. Pinchback and Theophile T. Allain, led efforts to establish an institution for higher learning dedicated to “persons of color.”

The university’s first campus focused on pre-college education and vocational training, gradually shifting toward higher education as the student body’s needs grew.

In 1890, Southern transitioned from a vocational school to a full-fledged land-grant college, providing a broader range of academic programs, including science, engineering, and agricultural education.

EXECUTIVES: Dennis J. Shields, President of the Southern University System; John K. Pierre, Chancellor of Southern

Baton Rouge; Alvin Washington, Chancellor of Southern University Law Center; Aubra Gantt, Chancellor of Southern University Shreveport; Orlando McMeans, Chancellor

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As the university grew, Southern remained a shining example for racial equality. In 1947, the university began its law school (now the Southern University Law Center), a direct result of students’ legal battles for equal education. A few years later, Southern’s campus became a focal point of the Civil Rights Movement, as students staged sit-ins to protest segregation. Despite fierce political and social challenges, Southern continued to expand, establishing new campuses in New

1880

The university is founded in New Orleans. Its first campus focuses on pre-college education and vocational training.

1890

Southern becomes a landgrant university.

1914

Orleans (1956) and Shreveport (1967).

Additionally, the Southern University Cooperative Extension Program (now the Southern University Agricultural Research and Extension Center) was established in 1972.

In 1974, the Southern University System was officially established, bringing the five campuses under one governing body. Today, it remains the only system of Historically Black Colleges and Universities in the United States.

Southern relocates to Scotlandville. Under President J.S. Clark, Southern expands its enrollment and begins to establish its identity as a prominent educational institution for African Americans.

In recent decades, Southern University has achieved notable success in both academics and research. The university is a leader in nursing education, with its College of Nursing and Allied Health being recognized nationally for excellence and recently voted the Best Nursing School by nurses.org. Southern is also a pioneer in producing African American nurse practitioners. In 2019, Southern’s Valdry Center for Philanthropy opened, making it one of the few research centers in the country dedicated to philanthropic studies. Additionally, Southern has excelled in emerging fields, including cybersecurity, aerospace technology, and medicinal plant research. In 2019, Southern became the first HBCU to research medical marijuana, exploring its potential benefits for various diseases.

Southern’s most recent master plan, Imagine Southern, envisions the university with an enrollment of 20,000 students—10,000 on campus and 10,000 online—by 2030. Part of achieving that goal involves improvements to the campus and strengthening ties with the Scotlandville and Baton Rouge communities.

HIGHLIGHTS

1947

Southern University Law Center is established.

1970-1990

Southern becomes the nation’s largest HBCU, routinely enrolling more than 10,000 students.

From the President

Throughout its history, Southern University and its campuses have enhanced the lives of students and changed the landscape for so many in the state and nation. We have been given the opportunity to find ways to continue that legacy. That means continuing to create pathways for young people to access higher education, boosting the number of students in STEM disciplines, creating economic opportunities through science, business, public policy, and health care, and developing entrepreneurs. We’re looking forward to the challenge.

2022

Southern receives a Research 2 Designation (the second-highest classification for research universities) from the American Council on Education and the Carnegie Foundation for the Advancement of Teaching. Southern is one of only 13 HBCUs to have this designation.

2024-2025

The university breaks ground on four new building construction projects—Outdoor Classroom/ Amphitheater, Global Innovation and Welcome Center, Public Safety, and STEM complex.

DENNIS J. SHIELDS

LEGACY OF 1975-2025

[ LEMOINE ]

Building a legacy: LEMOINE celebrates 50 years

WITH A FOUNDATION built on its people-first culture and commitment to fostering authentic, lasting relationships, LEMOINE is celebrating 50 years of business in 2025.

Founded in 1975, the company’s roots were planted in the small town of Cottonport in Avoyelles Parish, when founder Tim Lemoine carved out some space in the back of his father’s lumberyard and retail hardware store for the first office. Tim was joined a few years later by his younger brother and current CEO Leonard “Lenny” Lemoine. The early years, Lenny says, were spent learning how to build the business, learning best practices, and building relationships with customers. By 1985, LEMOINE had carved out a regional market from San Antonio to Atlanta,

“ ” We truly believe that we have a moral responsibility to leave everything better than we found it, whether that be people, the environment, and certainly the customer.

LENNY LEMOINE

establishing the foundation of the company that currently exists today.

When Tim exited the business in 2000, LEMOINE reevaluated its strategy, placing a stronger emphasis on specialized markets like healthcare, which require unique construction services, all while fostering a people-cen-

tric, continuous improvement culture.

“We wanted to be more focused on growing and developing people,” Lemoine says. “We felt like those people could then develop better relationships with the customers and design firms they worked with, and that the wheel would begin to self-generate.”

While LEMOINE had dabbled in disaster response work since the 1990s, the company established a full-service disaster business line in the wake of Louisiana’s 2016 Great Flood.

“It has enhanced our ability to service large custom customers like health care systems, who, when they undergo the unfortunate experience of dealing with a major hurricane or ice storm, we can do more than just show up and be there for the first week or so,” Lenny says. “We can be with them until everything’s just like it was, if not better, than before they experienced that disaster.”

The company’s response to recent storm-driven disasters in Texas, North Carolina, Georgia and Florida demonstrates the people-first collaborative culture LEMOINE is known for—a very

TOP EXECUTIVES: Leonard “Lenny” Lemoine, Chief Executive Officer; Seth Lemoine, Chief Operating Officer, Disaster Services; William Lemoine, Chief Operating Officer, Construction Services; Leon Foster, Chief Performance Officer; Will McCulloch, Chief Financial Officer; Greg Landry, Vice

(Back row from left) Rudy Comeaux, President - Infrastructure; Will McCulloch, CFO; Greg Landry, Vice President - Safety; Leon Foster, CPO. (Front row from left) William Lemoine, COO Construction Services; Seth Lemoine, COO Disaster Services; Lenny Lemoine, CEO; Amanda Messa, General Counsel

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proud moment for Lenny.

“It was a pretty amazing thing to see—the commitment to each other, the commitment to the customer, the respect they have for each other, and the attitude of ‘everybody has everybody else’s back’,” he says.

A significant investment from Bernhard Capital Partners in 2019 allowed LEMOINE to continue expanding the business, offering emergency fuel and water through the acquisition of Macro Companies, and advancing the firm’s infrastructure and program management offerings. The company currently provides services in 26 states.

Some of Lenny’s favorite projects over the years include the renovation of Manning Family Children’s Hospital in New Orleans and Louisiana State University’s South Stadium End Zone Expansion—both places that allow people to experience significant milestones and community.

“We truly believe that we have a moral responsibility to leave everything better than we found it, whether that be people, the environment, and certainly the customer,”

he says.

While relationship-building is the bedrock of the commercial construction business, Lenny says the secret to LEMOINE’s success lies in the project planning process with relentless attention to each detail.

“During preconstruction, we control most of the risk and create our greatest opportunity for success before we ever put a shovel in the ground,” Lemoine says. “When we do that as well as we are capable of doing it, we have about a 99% success rate.”

Turning 70 this year, Lenny plans to begin the succession process in several critical positions. Due to the company’s robust leadership development program, the next generation of company leaders are ready to step forward.

“LEMOINE will be in a great position to continue to be successful because of that people-focused culture,” he says. “Projects are becoming larger, schedules are becoming compressed, and you’re going to have to be better tomorrow than you were yesterday.”

HIGHLIGHTS

experience significant milestones and

While LEMOINE has participated in disaster response work since the 1990s, the company established a full-service disaster business line in the wake of the 2016 Great Flood.

Due to the company’s robust leadership development program, the next generation of company leaders are ready to step forward.

Favorite projects over the years include the renovation of Manning Family Children’s Hospital in New Orleans and LSU’s South Stadium End Zone Expansion—both places that allow people to

community.

Investing in a healthier Baton Rouge

IN 1942, Alton Ochsner led a group of five New Orleans physicians in forming Ochsner Clinic. More than 80 years later, Ochsner Health is the leading nonprofit healthcare provider in the Gulf South with more than 4,900 employed and affiliated physicians at 46 hospitals and more than 370 health and urgent care centers. Its Baton Rouge-area footprint covers 30 locations, anchored by Ochsner Medical Center – Baton Rouge on O’Neal Lane near Interstate 12. In addition to urgent care and health clinics throughout East Baton Rouge, Ascension, Livingston and Iberville parishes, Ochsner Medical Complex – The Grove near the Mall of Louisiana is also home to the Shaquille O’Neal Pediatric Super Clinic—a partnership finalized with the basketball legend in late 2023.

After a robust expansion in the Baton Rouge area over the past 15 years, Regional CEO Chuck Daigle is leading his team on the next round of growth. He describes it as a strategic plan crafted specifically to meet the population’s needs in the coming years.

A STRATEGIC APPROACH

“Baton Rouge hospitals are being affected by the growing demand for accessible, high-quality healthcare and the need to balance that with expanding infrastructure, adopting innovative technology and addressing workforce shortages,” Daigle said. “Ochsner is addressing these challenges with a strategic approach focused on expanding our facilities and offerings and increasing community impact.”

Cutline

(From left) Stephen Pepitone, CFO/COO; Amy Rabalais, MD, Vice President, Medical Affairs; Charles D. Daigle, CEO Baton Rouge and Lake Charles Region; and Scott Mabry, COO

SUCCESS

In January, Ochsner began an 18-month, $50 million investment in the region, which includes expansions of its hospital on O’Neal Lane and The Grove near the Mall of Louisiana. The health system will add more specialized care options and increase the number of patients it serves.

“At The Grove alone, the number of our operating rooms will double to eight,” Daigle said. “We’re also adding a cardiac catheterization lab, advanced imaging space, a primary care expansion and services specific to OB-GYN, pediatric and musculoskeletal care.”

The fifth floor of The Grove will be a dedicated OB-GYN and pediatrics space, adding 30 new exam and treatment rooms. The emergency room and interventional radiology services at O’Neal will expand to reduce patient wait times and improve the overall care experience.

INVESTING IN THE FUTURE

While the investment is focused on Baton Rouge’s health and wellness, Daigle says his team’s goal is creating jobs, attracting top medical talent and strengthening the area’s healthcare infrastructure.

In the meantime, Ochsner is still buzzing with the January opening of Ochsner Orthopedics and Sports Medicine Institute at Elite Training Complex–Burbank. The facility combines some of the latest technologies in sports medicine, rehab and injury prevention with Elite Training’s

“

” Our ongoing expansion is about more than just buildings and equipment —it’s about delivering compassionate, world-class healthcare to the people of Baton Rouge, now and into the future.

CHUCK DAIGLE, CEO, BATON ROUGE & LAKE CHARLES REGION

renowned coaching and development program.

This spring, Ochsner MD Anderson Cancer Center began offering Pluvicto, a breakthrough drug for treating men with metastatic prostate cancer.

“We know patients may not always see the behind-the-scenes efforts … the technology, the strategic planning … but they will always remember

1942

Alton Ochsner leads a group of five New Orleans physicians to form Ochsner Clinic. Today, Ochsner Health has more than 4,900 employed and affiliated physicians at 46 hospitals and more than 370 health and urgent care centers.

how we made them feel,” Daigle says. “At Ochsner Baton Rouge, every relationship matters, whether it is with a patient, a team member or a partner in the community. Our ongoing expansion is about more than just buildings and equipment—it’s about delivering compassionate, world-class healthcare to the people of Baton Rouge, now and into the future.”

HIGHLIGHTS

2023

Ochsner Medical Complex – The Grove near the Mall of Louisiana becomes home to the Shaquille O’Neal Pediatric Super Clinic.

From the CEO

As someone deeply connected to Baton Rouge, leading the growth we’re experiencing is both a professional and personal mission for me. Since joining Ochsner’s Baton Rouge region in 2021, we’ve expanded patient care by over 20%. We’ve maximized capacity at The Grove, and we’ve extended our reach into Ascension and Livingston parishes. I’ve seen firsthand the dedication of our team, and it’s truly fulfilling to support their work while improving healthcare options and health outcomes in our community.

CHUCK DAIGLE

Baton Rouge & Lake Charles Region

2025

Ochsner opens its Orthopedics and Sports Medicine Institute at Elite Training Complex–Burbank. The facility specializes in sports medicine, rehab and injury prevention.

Cutline

Strengthening economic and community development across Louisiana for 50 years

THE LOUISIANA PUBLIC FACILITIES AUTHORITY (LPFA) is celebrating its 50th anniversary, marking five decades of supporting economic development, healthcare and education in Louisiana through bond financing and jobcreation initiatives.

In August 2024, the LPFA completed the largest bond issuance in its history, providing $1.33 billion in financing for the Interstate 10 Calcasieu River Bridge Replacement project. Coinciding with the LPFA’s milestone anniversary, the project highlights the Authority’s fundamental role in advancing vital economic and community development across the state.

As a statewide public trust, the LPFA issued tax-exempt private activity bonds for the project to finance an innovative public-private partnership

between the Louisiana Department of Transportation and Development, international investors with Calcasieu Bridge Partners, and the State of Louisiana.

The new eight-lane bridge will replace the existing, narrow 70-yearold structure, which pre-dates the interstate system and lacks shoulders and lighting. By facilitating safer, more reliable travel across a key route in southwest Louisiana, the bridge will contribute to the state’s economic resiliency.

For its significant, transformational approach, the LPFA received the “Deal of the Year” award in the Public-Private Partnership Financing category from The Bond Buyer, the municipal finance industry’s leading national publication.

LPFA Board of Trustees: (From left) Dannye W. Malone, Vice Chairman, Craig A. Cheramie, Secretary-Treasurer, Ronald H. Bordelon, Chairman, Heather C. Songy, Trustee, David W. Groner, Trustee, Matthew T. Valliere, Trustee

(From left) Tricia A. Dubroc, President and CEO and Ronald H. Bordelon, Chairman

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The LPFA has financed 878 projects totaling more than $31.4 billion in Louisiana through 2024. Across its 50 years, LPFA projects have led, on average, to an additional 8,837 jobs per year.

The award marks the first time the LPFA has been recognized in this category and the second time it has been honored by the publication.

Further, the project’s novel financing method provides a successful model for leveraging public-private partnerships to address future large-scale infrastructure needs throughout the state and nation.

Established in 1974 as a statewide conduit issuer of tax-exempt and taxable bonds, the LPFA has financed 878 projects totaling more than $31.4 billion over the past five decades. These projects have led, on average, to an additional 8,837 jobs per year.

Since its creation, the Authority has provided lower-rate Bond Bank program loans totaling more than $35.6 million, leveraging LPFA funds, which have generated $6.6 million in savings for governmental entities across the state. Through its Lower-Rate Rural Development Loan program, the LPFA has financed more than $44 million—generating an additional $1.1 million in savings. By enabling qualifying projects and entities to access tax-exempt financing and reduce interest costs, the LPFA has been instrumental in stimulating economic growth and prosperity in communities across Louisiana. Driving these efforts to provide cost-saving financing solutions is the LPFA’s mission to make the state a better place to live, work and raise families.

Through its education division, the Louisiana Education Loan Authority (Lela), the LPFA supports college-bound students and

families by offering responsible borrowing options through its LelaCHOICE supplemental loan programs and refinancing through its LelaRefiHELP program. Lela also offers free remote assistance to complete the Free Application for Federal Student Aid (FAFSA), the federal-aid form that high-school students must submit before graduating. In 2024, Lela assisted nearly 15,000 students. More than 460,000 students have received financing or outreach assistance since Lela’s inception in 1984.

As a self-supporting authority that operates solely on self-generated revenue, the LPFA has never requested or received any tax or other appropriation from the State of Louisiana for its operations. Its operating expenses are covered through revenue generated by its bond issuances and programs.

“The LPFA is very proud to reach its 50th anniversary. This milestone was made possible through the partnership of our nonprofits, businesses, leaders of the State of Louisiana, and our Board of Trustees,” said LPFA President and CEO Tricia A. Dubroc.

“We are exceptionally honored to serve as issuer for the I -10 Calcasieu Bridge Project. While this transaction was unique in its structure, it opens the possibility of similar opportunities for financing Louisiana’s infrastructure in years to come. We look forward to the next 50 years and beyond fulfilling our mission to improve the quality of life for Louisiana.”

HIGHLIGHTS

1974

LPFA was established as a statewide conduit issuer of tax-exempt and taxable bonds.

1984

LPFA created the Louisiana Education Loan Authority (Lela). Since then, more than 460,000 students have received financing or outreach assistance through the program, which has provided borrowers more than $175 million in potential savings throughout repayment, and over $35 million in upfront savings through lower-rate and no-fee benefits.

2024

The LPFA closed on the largest bond issuance in its history, providing $1.33 billion in financing for the Interstate 10 Calcasieu River Bridge Replacement project.

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LPFA Executive Leadership Team: (From left) Joni M. Leggio, Vice President, Tricia A. Dubroc, President and CEO, and Martin Walke, CLEcD, Vice President

Chairman Ronald H. Bordelon leads LPFA Board of Trustees meeting, featured above with (from left) David W. Groner, Trustee, Dannye W. Malone, Vice-Chairman and Craig A. Cheramie, Secretary-Treasurer.

LEGACY OF 1884-2025

[ NORTHWESTERN STATE UNIVERSITY ]

A pioneer in education with a rich history and an exciting future

AFTER MORE THAN 140 years of growing and adapting to meet changing needs in Louisiana and beyond, Northwestern State University is continuing its tradition of academic excellence with innovative initiatives that educate and prepare students for success in life, in their careers and as citizens.

Cutting-edge programs that train students in emerging areas such as artificial intelligence and in-demand fields like nursing are at the heart of the university, which long ago established itself as a pioneer in education in Louisiana.

Located in Natchitoches in northwest Louisiana, the university sits on the oldest continuously occupied site for higher education in the state. It traces its roots back to 1884, when the state Legislature passed a bill establishing the Louisiana State Normal School, which was dedicated to training teachers.

The school initially enrolled 60 students, setting up shop on the 100-acre

site of the former Academy of the Sacred Heart, which closed in 1875.

The property previously was owned by Natchitoches founder Louis Juchereau de St. Denis and, later, the Bullard family. The Bullard mansion, completed in 1832 on Chaplin’s Lake, was eventually

demolished, and only its columns were left behind. The three remaining columns became—and still are—a symbol of the university.

The campus grew in the early 20th century, and course offerings expanded beyond those focused on

teaching. The Normal School began granting bachelor’s degrees in 1918. In the next few years, the school would take on a new name—Louisiana State Normal College—and select The Demon as its mascot. The institution’s name would change twice more, becoming Northwestern State College of Louisiana in 1944 and, finally, Northwestern State University of Louisiana in 1970.

NSU offers a variety of degree programs, extracurricular opportunities and outreach efforts to serve a diverse student population—and the people of Louisiana.

A TOP NURSING SCHOOL

Take the university’s nursing school, for instance, which is a top producer of nurses in Louisiana. Founded in 1949 as Louisiana’s first baccalaureate program in the field, today’s College of Nursing and School of Allied Heath offers associate’s, bachelor’s, master’s and doctoral degrees.

SUCCESS

From our pioneering nursing school to cutting-edge AI initiatives, we are shaping the future by equipping students with the skills and knowledge to lead. Just like our iconic three columns, NSU stands strong rooted in history, driven by progress, and committed to excellence.

JAMES T. GENOVESE, PRESIDENT

Flexible programs allowing working LPNs and RNs to get degrees and advance their careers also are available.

NSU’s nursing programs are among the best in the United States. Its nurse practitioner program is ranked seventh best by GuideToOnlineSchools. com. And the master’s level nurse practitioner program was recognized as No. 3 in the nation by OnlineMasters.com.

NSU has awarded more than 12,000 nursing degrees over the years, helping fill vital roles in the healthcare sector. Graduates enter the workforce well prepared for their careers. In the Bachelor of Science in Nursing program,

graduates have a 99% passage rate on their first attempt at the NCLEX-RN, the exam that is required to become a licensed registered nurse.

ARTIFICIAL INTELLIGENCE

Another area where NSU has established itself as a leader is artificial intelligence. The university has launched initiatives to prepare students—and the community—for the evolving technological landscape.

This spring, NSU rolled out a pioneering AI programming course, “IBM Power Systems Programming with Emphasis on AI in Business Applications,” through a partnership with IBM. With a

HIGHLIGHTS

THE AGE OF AI

focus on real-world applications, the class aims to equip students and professionals with advanced AI and programming skills.

NSU’s School of STEM is collaborating with renowned institutions around the globe to advance AI research and application. The university also has introduced the Empowering AI Literacy Microcredential, a free, self-paced program that teaches about ethical AI use, data privacy and AI’s societal impact. And business leaders can learn about AI’s impact on industries and the new possibilities it is creating at regular lunch-andlearn sessions on campus.

On March 19, NSU hosted Leadership in the Age of AI: A Forum. Featured speakers were neurosurgeons Dr. Julian Bailes and Dr. Neilank Jha as well as Monty Chicola, president of Real Vision Software. They explored how AI is reshaping leadership, transforming industries and influencing global decision-making. The free event was open to students and the public. Local professionals also had the opportunity to meet privately with the speakers to discuss AI.

From the President

For over 140 years, Northwestern State University has been a catalyst for transformation—fueling minds, shaping careers, and driving progress. Today, we embrace the future with an enduring commitment to innovation, student success, and workforce readiness.

Higher education is evolving, and so are we. Through cutting-edge academics, immersive learning, and strategic industry partnerships, we empower students to lead in a world that demands adaptability and ingenuity. The possibilities before us are boundless, and our determination is steadfast. Together, we are building a legacy of excellence that will define the future for Louisiana and beyond.

JAMES T. GENOVESE

Leadership in the Age of AI: (From left) NSU President James T. Genovese, Dr. Julian Bailes, Dr. Neilank Jha, and Mr. Monty Chicola

LEGACY OF 1984-2025

[ DELTA MACHINE & IRONWORKS ]

Customers benefit from a commitment to quality

DELTA MACHINE & IRONWORKS has been on an incredible upward trajectory for the last few years, much of which can be chalked up to its ability to see the need and to do whatever it takes to meet that need.

The 41-year-old manufacturer of custom pipe supports has an agile business model that’s helped it grow from a small mom-and-pop operation into a $44 million company servicing multimillion-dollar projects for some of the biggest industrial contractors in the country. Delta’s craftsmen average over 200,000 man-hours annually, delivering 335,000 products (1,700 metric tons of steel).

The lion’s share of Delta’s work is in

large-scale industrial improvement and expansion projects, and the company remains in lockstep with its clients from the beginning to the end of every job. Most significantly, it has become a leader in the fabrication of structural pipe supports, and even ramped up its planning and project management team—currently numbering 15 people—to accommodate the workload.

“We take the headache of pipe-supports away from our clients,” says Heidi Holmes, engineering and technology director. “In the past, supports were a major delay or holdup on most projects … often not even purchased until after they were already late. We

(From left) Cody Forbes, Cody Odom, Heidi Holmes and Easton Holmes, representing the second and third generations of Delta.

SUCCESS

make sure that doesn’t happen.” The company is now ISO 9000-certified, and it has added three new office locations for planning, accounting and estimating in Prairieville, Denham Springs and Zachary.

A GROWTH MINDSET

Delta President Cody Odom is a decidedly “hands on” type of owner. Most days, you’ll find him in the middle of the action, somewhere within Delta’s eight-building Choctaw Drive fabrication facility. He’s always intimately aware of the status of every job and can provide real-time project updates to clients or

recommend constructability tweaks.

“I give much of the credit for our success to the people we have out there,” Odom says. “The magic is in finding the right people and making them want to be here. It’s a family business and we treat them as part of our family.”

Quality is central to everything that Delta does. Its product reject rate is less than .01 percent and the company prides itself on its greater than 95 percent on-time shipping record. What’s more, Delta can quickly adapt to any situation. Case in point: when a local client needed a fabricator that could work a project in Canada, Delta’s welders immediately

took steps to become CWB (Canadian Welding Bureau) certified. Ultimately, six welders and a welding supervisor received the certification in record time.

Delta’s competitive edge lies in its teamwork. Employees consider themselves as part of the team on every client’s project. “We provide a Total Support Solution (TSS),” Holmes says. “When our clients get drawings, we get them at the same time, then we’ll provide them with requisitions for exactly what supports are needed. We are partners from the very start of the project.

“We take supports off, ensure all of the project specs are met, submit any

HIGHLIGHTS

necessary RFIs, manage drawing revisions, provide real-time status updates and more … we do everything, lock, stock and barrel.”

And while competitors will “nickel and dime” their clients for services and documentation, such as MTRs, drawings, expediting reports, shipping logs and customized tagging, Delta provides it all under one contractual umbrella. “If you go with Delta, there are no surprises,” Holmes says. “The cost is the cost and the promise dates are met. We hold to our word as partners. Whatever it takes to ensure a strong, successful relationship and a superior end product.”

locations and three offices.

The company received the “Safest 70 Award” from the state’s largest workers’ comp provider LWCC.

Today, Delta manufactures custom pipe supports, piping accessories and plate products from two shop

Delta started out as a machine shop in 1984 and over the years, transitioned into a fabrication company.

LEGACY OF 1977-2025

[ GULF COAST OFFICE PRODUCTS ]

A leader in the office equipment market that refuses to sit still

IN BUSINESS AS IN SPORTS, there’s no resting on your laurels. One good year, whether it’s measured in revenue or championships, doesn’t necessarily guarantee another.

That’s why Gulf Coast Office Products is laser focused on continuous improvement. It’s a mindset that has kept them at the top of their game for nearly 50 years now. “Everyone has a voice here,” says President Trey Beall. “If you’ve got a better way to skin a cat, just let me know … nothing is off the table. Many companies, including ours, have been doing things a certain way for so long that the process might be broken, and you don’t even know it.”

Gulf Coast’s employees are empowered to do their jobs in the most effective and efficient manner, with customer satisfaction as their goal. As such, they have many tenured employees on staff. “A few years ago, I started giving gifts to those employees who had been with the company longer than five years,” Beall says. “That first year, there were 16 of them. Today, there are 36 of them in our Baton Rouge office and an equal number in New Orleans. I think that’s significant. Companies sometimes overlook the tenure of their employees and the consistency in service that comes with it.”

Some, in fact, have been around for

decades—Michael Lacour, vice president of operations, has been with the company for 44 years; followed by Stephen Gammon, vice president, for 25 years; Tenoki Scott, supply manager, for 24 years; Jason Carl, IT manager, for 22 years; and Robin Hatcher, office manager, for 21 years.

A FIVE-STAR EXPERIENCE

The overriding goal of all Gulf Coast Office Products employees is to provide a “five-star experience” for the customer. Every step of the process is conducted in a professional manner, right down to the receptionist answering the phone. Their calls are

never screened or prioritized, and they don’t have voicemail; that way, every customer speaks to a person when they call.

Being a single-line dealer of Ricoh printers and copiers makes it possible to continue that professionalism and efficiency during the service experience. “Our guys are going out and looking at the same manufactured product on every call,” Beall says. “And we have all the parts here on the shelf.”

These days, they’re more integrated into a client’s workflow, enabling them to print, copy, email and manage documents from the cloud. They can be fully connected to any network, with

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SUCCESS

“

Gulf Coast Office Products has been an official partner of LSU Athletics for about 20 years now, and have similar partnerships with the New Orleans Saints, the New Orleans Pelicans and ULL Athletics. They’re also huge supporters of local education.

pre-trained technicians on staff offering local expert service. While the main artery of the business continues to be traditional black and white and color copiers that print, scan and fax, the company is much more than that. They offer software and other services to enable them to store documents in the cloud for document retrieval. They also supply equipment such as interactive whiteboards.

An integral part of the community in which they serve, Gulf Coast Office Products has been an official partner of LSU Athletics for about 20

The

years now, and have similar partnerships with the New Orleans Saints, the New Orleans Pelicans and ULL Athletics. They’re also huge supporters of local education.

A WINNING FORMULA

Beall has full confidence in his employees, at every level, to do their jobs and do them well, with customer service as the central goal. “We are in the customer service business,” he adds. “Metaphorically speaking, if somebody wants their steak medium we give it to them medium, and if

Beginning

The company was founded in 1977 in New Orleans by Bob Walsh and Bill Kenny. Today, GCOP has four convenient locations in Mandeville, New Orleans, Baton Rouge and Lafayette.

”

they want it rare we give it to them rare. There’s no reason we can’t tweak things, if it makes sense, and do it their way.”

It has been an undeniably successful formula as they’ll soon need to hire additional workers to support their steady growth. Still, Beall says, “We’re not so much focused on the end number. If we take care of the customer, they come back, they’re loyal and everybody wins. The rest takes care of itself.” From

We continue to strive to be a leader in our industry as a go-to company for office equipment needs. The future is bright and our manufacturers and tenured team look to make the businesses of our markets as efficient as possible, and to be there when they need us with timely service. We continue to be a community-minded company with many involvements in events around town. Here we come 2025! We look forward to another great year.

TREY BEALL

Longtime Employees

Trey Beall, left, and VP of Operations Michael Lacour, who have been with the company for more than 40 years.

Services & Products

GCOP’s primary products/services include copiers, printers, scanners, multifunction devices, and software for law firms, schools, banks, medical facilities and other businesses.

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[

EAST BATON ROUGE PARISH LIBRARY ]

Investing in our community: A commitment to value and impact

AS THE EAST BATON ROUGE Parish Library looks back on another year of service, the focus remains squarely on delivering unparalleled value and meaningful impact to the community it serves. Through strategic investments in facilities, resources and programming, the library has solidified its position as an essential hub of learning, discovery and enrichment.

“Our mission has always been to make a positive difference in the lives of patrons, and that commitment has only grown stronger over time,” says Library Assistant Director Mary Stein. “Whether it’s providing access to cutting-edge digital tools, hosting engaging events or simply offering a welcoming space for people to gather, the library is constantly evolving to meet the diverse needs of our community.”

One area of particular focus has been the library’s support for small businesses and entrepreneurs. Over the years, the library has expanded its suite of business-focused resources, including access to industry-leading databases, market research tools and personalized coaching services. Digital resources such as Data Axle, the premier business intelligence platform that normally costs $5,000 per year for a business subscription with limited data exports, or Statista, a comprehensive market research database with an annual price tag of more than $11,000, can be accessed for free with a library card. Along with access to those and other online databases, specially trained business librarians can show you how to use those resources to their full potential.

In addition, online versions of the New York Times, Washington Post and Wall Street Journal, as well as popular business magazines such as The Economist, Forbes Inc. and Fast Company, are all available through the EBRPL Digital Library.

“The value proposition for our business patrons is truly remarkable,” Stein explains. “By leveraging our digital subscriptions, they can access thousands of dollars’ worth of content and data that would otherwise be out of reach. It’s a testament to the library’s role as a catalyst for economic growth and innovation in our community.”

But the library’s impact extends far beyond the business community. Services extend from early childhood to a patron’s senior years, with books, programming and databases for every age group.

Approximately one-third of the library’s 150 databases are aimed directly at students, Stein says, including early literacy support, access to free tutoring every day until midnight on Tutor.com and practice tests to help get students prepare for college entrance exams.

The library has also made it a priority to ensure that seniors in our community have access to a wealth of engaging programs and resources to make their later years fulfilling. Through the library’s bookmobile

The library has solidified its position as a welcoming place to gather … an essential hub of learning, discovery and enrichment.

program, which visits over 50 retirement communities each month, seniors have access to a curated selection of large print books, audiobooks and other materials tailored to

their needs. Additionally, the library hosts a variety of programs and activities designed to promote lifelong learning, social engagement and overall wellness.

“We recognize that the golden years can sometimes bring unique challenges, but we’re committed to ensuring that our senior patrons have the resources and support they need to thrive,” says Stein. “Whether it’s technology workshops, creative writing classes or mindfulness sessions, our goal is to empower older adults to continue growing and exploring their passions.”

As the library looks ahead to the future, the focus remains on strategic investments that will yield the greatest return for the community. This includes the highly anticipated opening of the South Branch Library, a state-of-the-art facility that will bring the library’s resources and programming to an underserved area of the parish.

“We’re not just investing in bricks and mortar,” explains Stein. “We’re investing in the people of East Baton Rouge Parish—in their education, their well-being and their ability to reach their full potential. That’s the true measure of our success, and it’s what drives us every single day.”

With a steadfast commitment to innovation, collaboration and community engagement, the East Baton Rouge Parish Library continues to solidify its role as an indispensable resource for residents of all ages and backgrounds.

A hot new gaming and entertainment scene

DOWNTOWN BATON ROUGE’S gaming, hotel and entertainment scene is getting a major boost!

The area’s two casinos—the Belle of Baton Rouge and the Queen Baton Rouge have undergone extensive upgrades with more changes coming soon. Following the Queen’s debut as Baton Rouge’s first landside casino in 2023, the Belle of Baton Rouge moved into a temporary landside casino space in 2024 while a complete landside renovation is transforming the entertainment and gaming complex that was once a historical building.

And there’s more to come at the two properties, which were acquired earlier this year by Bally’s Corporation, a respected name in gambling, betting and entertainment.

The hotel, now rebranded as Bally’s Baton Rouge Hotel, recently underwent a down-to-the-studs renovation and opened with reimagined rooms and amenities bringing 242 luxurious rooms and suites to downtown Baton Rouge inventory.

Conveniently located near the

Raising Cane’s River Center, “it will be ideal for anyone who wants to attend an event, convention or conference,” says Lauren Westerfield, a spokesperson for the project. “That is a complete renovation of 242 rooms. There are multiple types of suites available,

including some which have views of Tiger Stadium. It is the crowning jewel.”

The hotel also features the Capitol Lounge—complete with snacks, drinks and places to mingle and relax—on the 10th floor. And the hotel lobby has

been overhauled to include co-working and mingling spaces.

Once the complex is complete, visitors will be able to enjoy 800 slot machines, 25 table games, a sports betting lounge and an array of food and beverage outlets. Leaders expect to bring on about 350 additional team members to support the enhanced offerings.

Since saying goodbye to its former riverboat home last year, the Belle has been operating from a temporary landside location with 300 slot machines plus table games and a bar.

“It is more accessible from the parking garage and it offers our guests a temporary experience while we build the second phase of the total entertainment complex, which will be our permanent home,” Westerfield says.

She’s excited about what the complex will bring to the downtown area.

“We understand that the demographics of Baton Rouge are varying,” Westerfield says. “We understand that it’s a sports town, a college town. But we also know there are residents who

like to game and want that local feel. We’re trying to attract different crowds that all celebrate what Baton Rouge has to offer. That’s why we’ve developed more than just a gaming-centric establishment.”

On the other side of downtown, the Queen Baton Rouge continues to wow guests after moving onshore in 2023. With the landside move, the casino added four restaurants, 15 table games, a DraftKings sports book with betting terminals and a sports bar, slots and electronic table games, a catering space, an entertainment space for live shows and an enclosed smoking lounge.

“We have something for anyone who is visiting downtown Baton Rouge— whether it is to dine, to game, or to be entertained,” Westerfield says. “That’s been an augment to an otherwise sleepy area of downtown.”

The Queen also has hired about 150 additional employees and has launched a dealer’s school to recruit and train candidates.

“We actually pay them to learn how to deal all of the casino-style table games, and from day one, they are paid an hourly rate to learn and go through that program, which is about six to 10 weeks,” Westerfield says. “They get benefits, and then they

become dealers on the actual casino floor. That has been a really good development tool.”

With its recent Baton Rouge acquisitions, Bally’s now has 20 casinos across the United States and Europe and a full interactive division that spans across Europe, North America and Canada.

“We are excited about adding key strategic locations to that portfolio and becoming one Bally’s brand,” Westerfield says.

Bally’s and the two Baton Rouge casinos are committed to helping

downtown thrive and are proud to invest in the area, she says. The Belle hotel and casino complex project represents a $141 million investment, and upgrades at The Queen were $120 million. These initiatives have generated $13 million in employment wages.

“We have different partnerships that we lean into to be able to help create a truly better Baton Rouge through economic investment, through employment investment and through community investment and partnerships,” Westerfield says.

An artist’s rendering of the new Bally’s reception area

ROUGE ]

The gateway to collaboration

“SLOW AND STEADY WINS the race” could be the current motto of the Port of Greater Baton Rouge. Strategic partnerships, innovative initiatives and a keen focus on emerging markets are positioning the Port for significant growth over the next decade. A new report by the World Trade Center in New Orleans and Martin & Associates on five of the most crucial ports in South Louisiana offers a road map for collaborative success in 2025 and beyond. Highlighting key areas of development, the report solidifies the Port’s position as a vital hub within the global trade network.

“The wheels were turning on some of these things already, but this report validates the direction we’ve been going in and points to some opportunities that can be pursued,” says Port Executive Director Jay Hardman.

A new report highlights the opportunities and benefits of South Louisiana’s ports working together to grow the cargo market.

DRIVING FORCE OF GREEN ENERGY

One of the most compelling aspects of the report is the emphasis on green energy. The burgeoning demand for sustainable solutions has created a wealth of opportunities for the Port of Greater Baton Rouge. Hydrogen production and export, carbon capture, biofuels and LNG development are all identified as pivotal areas for growth. The report underscores the potential impact of new industrial developments in Louisiana on lower Mississippi River

ports, and one example is Gron Fuels’ ambitious GigaSystem renewable fuels facility. While the project, announced three years ago, is still under development, the acquisition of permits and rights-of-way, coupled with the near completion of the design, signifies tangible progress. The initial phase, a billion-dollar hydrogen production facility, promises to be a game-changer for the region.

“There’s a lot of potential there,” says Hardman about Gron. “We’ve been talking about this for a long time

and gave them an extension to continue to develop their project. We are being patient and stand ready to support them any way we can.”

CONTAINER-ONBARGE BOOMING

Another crucial recommendation is the expansion of the Port’s container market. The success of the container-on-barge service, a partnership with the Port of New Orleans, exemplifies the benefits of inter-port cooperation. This pioneering initiative, launched in 2016, has facilitated the seamless movement of containerized cargo, enhanced export capabilities and streamlined supply chains.

The expansion of the Port of Greater Baton Rouge’s container storage yard—now capable of accommodating nearly 1,800 containers—highlights

[ PORT OF GREATER BATON

Infrastructure development, including an expansion at the northernmost end of the Port’s property, will significantly enhance the Port’s deepwater capacity by allowing five ships to be accommodated simultaneously. This expansion also has the potential to substantially increase liquid bulk capacity at that terminal.

the growing demand for this service, particularly from the petrochemical industries. The recent return of MSC, a global container shipping company, to the Port’s inland rivers barge terminal, is poised to substantially increase container movements from Baton Rouge to the Port of New Orleans, starting this spring.

DEMAND FOR FOREST PRODUCTS

Furthermore, the report highlights the importance of increasing participation in the forest products market. The Port’s longstanding partnership with Drax, a sustainable biomass operator, has been a cornerstone of its success. Since 2014, Drax has processed over 10 million tons of sustainable biomass through the Port of Greater Baton Rouge, revitalizing Louisiana’s forest products industry and supporting thousands of jobs across the southeast.

An independent analysis reveals the significant economic impact of Drax’s operations, estimating a cumulative economic impact of $8.3 billion in total spending and $3.4 billion in gross domestic product across four states from 2023 to 2030.

Infrastructure development, specifically expansion and rehabilitation at the north dock, will significantly enhance the Port’s deepwater capacity, benefiting tenants like Drax and Center Point Terminal by improving their efficiency and scheduling accuracy.

As ships have gotten bigger over the years, this berth has lagged in its

ability to accommodate them,” says Hardman. “We are bringing this berth to modern-day standards, which will require additional infrastructure in the river and an upgrade to existing mooring structures.”

Expected to go out to bid by May, this rehabilitation of an existing dock at the northernmost end of the Port

property will allow for five ships to be accommodated simultaneously, marking the first major berth expansion since 1986. This expansion has the potential to substantially increase liquid bulk capacity and will enable the Port to continue to be a major player in the global market for years to come.

Hardman notes a legislative shift

in focus to the maritime industry, an expected resurgence in petroleum and a partnership with the Louisiana International Terminal in St. Bernard Parish as more stepping stones in the Port’s steady race to success.

Hardman concludes, “It’s a great time to be in the maritime business.”

[

SYNERGY ONE LENDING ]

Experts to guide you on the journey to home ownership

BUYING A HOME is a big deal and may be one of the largest financial decisions you make in your lifetime. From finding the right place to making sure it’s within budget to wading through mounds of paperwork, there’s plenty of room for this exciting life milestone to turn into a stressful ordeal.

Synergy One Lending’s team of loan officers wants to take away some of that stress by offering more products and technology to assist with the home buying process.

The team has many years of experience in the lending industry. Backed by Synergy One’s industry-leading technology, they help make financing a

new home faster and easier—bringing to life the company’s promise of “The Modern Mortgage Experience.”

“The home buying process has become very cumbersome and stressful for clients,” says Toby Arceneaux, Synergy One Vice President for production.

“We really want to focus on making it more of an enjoyable experience. That’s where the speed, ease and expertise combine to reduce the stress of our clients.”

So how does Synergy One Lending do it? Technology is a big part of the answer. For example, loan officers rely on automated tools for tasks such

as verifying employment, assets and appraisals for loan files. Synergy One even has an artificial intelligence-powered tool that gives loan officers a head start on underwriting, which saves time and provides a smooth process for clients and referral partners.

Synergy One is new to the Baton Rouge market but the team has been servicing Louisiana for 20 plus years. Arceneaux leads a team of about 30 professionals, many of whom have decades of experience working together. Synergy One’s Baton Rouge team includes the No. 1 and No. 3 loan officers in Louisiana.

“Our team boasts an impressive

average of 18 years of experience, and our long-standing collaboration stems from our shared commitment to excellence,” Arceneaux says.

The company brings unique services to the market—like tech tools that make securing a mortgage a cinch. Not only do they cut down on time-consuming paperwork, but they also eliminate surprises and last-minute requests. Everyone is kept informed every step of the way.

Synergy One can help with refinancing, too. It also offers an online home equity line of credit, or HELOC, for those looking to make improvements to an existing home.

(From left) Doug Bickley, Toby Arceneaux, Ryan Larussa and Grant Faul

“

” Arceneaux is excited to bring the company’s offerings to the Baton Rouge area, where he hopes to make home buying a more enjoyable process and help people achieve the American dream.

It’s completely online, and the key feature is that the client can get funding in five to seven business days,” Arceneaux says. “There’s a lot of automation and technology that helps with the speed.”

Combining these advancements with expertise is where Synergy One stands out in its field.

“The technology is one thing, but having the experience to use it is a key factor,” Arceneaux says.

He’s excited to bring the company’s offerings to the Baton Rouge area, where he hopes to make home buying a more enjoyable process and help people achieve the American dream.

“It’s the pride and joy and the stability to raise a family,” he says of owning a home. “Everybody thinks of it as an investment, but we want to bring back the joy of homeownership.”

Some people aren’t sure how much home they can purchase, and many are

turned off by the burden associated with the various obstacles—and expenses—in the process.

But there are many advantages to homeownership, Arceneaux says, and Synergy One wants to help educate people so they can realize those benefits.

Owning a home helps young people build wealth. It provides stability and can play a role in achieving long-term family goals.

“Everyone is different, and that’s why you need experienced loan officers with many different tools and products,” Arceneaux says.

Whether you’re a first-time home buyer and need help with a down payment or are upsizing to accommodate a growing family, whether you’re self employed or a recent graduate with student loans—Synergy One can help.

“There is a path for everyone, but you need an expert to guide you along with the right tools,” Arceneaux says.

[ GREATER BATON ROUGE INDUSTRY ALLIANCE (GBRIA) ]

Shaping a strong and sustaining future for south Louisiana

THROUGH WORKFORCE, ECONOMIC and community development, the Greater Baton Rouge Industry Alliance (GBRIA) is shaping a strong, sustainable future for south Louisiana. Established in 1970, GBRIA represents more than 80 industrial manufacturing sites across 11 parishes.

Developing a skilled, competitive workforce has been a consistent priority for GBRIA. Several current initiatives focus on engaging students, educators and professionals to expand awareness of the industry’s impact and diverse career opportunities.

In 2024, GBRIA hosted its inaugural Journey to Industry initiative, bringing 200 students from nine New Orleans high schools together with industry leaders and post-secondary education providers. The event showcased career pathways accessible through certification or a two-year associate’s degree.

GBRIA also launched the Women in Industry Forum in Gonzales, where 256 high school girls from 9 school

districts, interested in STEM and other industrial careers, met with 100 women mentors working in industry. Through interactive activities and discussions, this year’s participants learned about the range of career options, needed skills and practical issues like preparing a resume.

Recognizing educators’ influence in workforce development, GBRIA offers the Educator Externship Program, a paid three-day summer institute immersing teachers in industrial careers. Through facility tours, industry panels and peer discussions, 63 educators participated last year, gaining first-hand insight they can draw from to prepare students for a range of industry careers.

To expand its workforce development outreach efforts, GBRIA just received a $100,000 grant from Future Use of Energy in Louisiana (FUEL), a National Science Foundationfunded initiative positioning Louisiana as a global leader in energy innovation.

Connie Fabre, GBRIA president and

CEO, emphasizes the importance of these workforce-development initiatives in sustaining regional economic competitiveness.

“The collaborative partnership we have with industry and contractors to develop skilled craftspeople is world renowned. A big reason industry in Louisiana is globally competitive and construction projects keep coming here is because we have a skilled, welltrained and qualified workforce.”

GBRIA’s Young Professionals Group, a new initiative in 2025, provides networking and mentorship opportunities for early-career professionals while fostering industry awareness, which helps members connect their individual jobs to the broader industry. For example, professionals can learn about industry’s role in developing regional infrastructure, like the proposed new Mississippi River Bridge and the widening of I-10.

GBRIA also provides a platform for members to share best practices, such as regarding safety. Further,

GBRIA’s annual TEC Next Conference, which began in 2019 and had record attendance this year, demonstrates growing interest in industry innovation and technology, including AI and quantum computing.

GBRIA helped establish Industry Makes to counter misinformation, share fact-based messaging and highlight industry’s vital role in communities. Through Industry Makes, employees engage in public meetings, meet with elected officials and share insights on social media. The Industry Champions Program provides factual resources to help employees engage in informed conversations about industrial development and innovation.

“Industry is a cornerstone of our community, driving economic and community development by creating quality jobs in a safe manner,” Fabre says. “This industry is a bridge to a sustainable future for all of us, and we’ll continue to be great partners with the community.”

(Back row from left)

Jessica Himel, Zach Gremillion, Alicia Davidson, Sue Leger; (front row from left)

Connie Fabre, Brandon Smith

[

WERCO BUILDING SPECIALTIES ]

Celebrating 50 years of excellence

AS WERCO BUILDING SPECIALTIES

Inc. celebrates its 50th anniversary, the company has solidified its position as a leading distributor in Division 10 Specialties. Supplying a wide range of construction items—including toilet partitions and accessories, fire extinguishers/cabinets, visual display boards, flagpoles and much more— Werco caters to a vast network of general contractors nationwide.

Owner and President Eric Rowzee attributes the company’s success to strong relationships with manufacturers, enabling them to offer competitive pricing. “Our long-term partnerships help us secure excellent costs for our contractors,” Rowzee says. “We pride ourselves on not just delivering the best prices but also combining that with unmatched expertise and customer service.”

Rowzee joined Werco in 1999 at the request of his father, Earl Rowzee, who founded the company. “I learned a lot from my father,” he says. “He was a hard worker and he instilled that in me.” This philosophy influences Rowzee’s meticulous hiring process, as he seeks out individuals who exhibit the same dedication.

The culture at Werco is marked by a familial atmosphere among project managers, estimators and office staff, which is essential for effectively managing the many projects that the team handles simultaneously. Among the current workforce are seasoned veterans such as Vice President Cindy Slay, who has dedicated 20 years to Werco, and newer talents who bring fresh perspectives. “The camaraderie here is unique,” says Shannon Ryan, a project manager. “We’re a diverse group with

a variety of experiences that complement each other. We openly share our talents.”

Initially focused on Louisiana and Mississippi, Werco began exploring new opportunities about a decade ago.

“I decided to try something different and submitted bids outside of our area when tornadoes ravaged a small community in Joplin, MO,” says Rowzee.

“I found there was a strong need for the items we bid on, and it really took off from there.” This strategic move sparked a significant expansion, and the company now bids on projects in

22 states, including a recent $250,000 job secured in Guam.

Today, Werco stands as the largest distributor for many of its Division 10 manufacturers, allowing them significant leverage that directly benefits their contractor clients. “Other companies don’t have the buying power or reputation we have,” says Rowzee. “We cultivate those relationships to ensure we can effectively manage challenges.”

In times of difficulty, “our contractor clients know they can just send me an email, and it’s my responsibility to ensure that a replacement arrives,” Ryan adds. “We excel at moving something from point A to point B and making sure the process goes smoothly.”

Looking ahead, Rowzee is optimistic about the future. “I believe 2025 is set to be another record year,” he predicts, crediting the dedicated workforce behind Werco’s continued success. As they celebrate this golden milestone, Werco Building Specialties Inc. exemplifies the power of hard work, community and innovation in an ever-evolving industry.

LOUISIANA ]

A young company with a powerhouse team

IT WOULD BE a challenge to find another contractor with as much skill, knowledge and experience as Post Tension of Louisiana. The seasoned team has more than 100 years of combined experience and is already making waves in the post tension foundation market.

It’s all by design, as owner Jack Pou and his business partner, concrete industry veteran Joe Myhand, set about assembling a powerhouse team with a unique background in engineered post tension foundations. The team is recognized and certified by the Post-Tensioning Institute, the governing body of the industry.

Pou, who previously contracted with companies to get his post tension supplies, saw a chance to streamline his concrete services and provide the market with efficiency and a premium product at a solid price point.

Last year, he reached out to Myhand with a proposition. “I saw an opportunity to create an elite specialty team that would cater to the post tension service,” he says.

It was undoubtedly a wise decision. While most companies are lucky to break even in the first year, Post Tension of Louisiana has already turned a profit, and they’re just hitting their stride.

UNIQUELY POSITIONED

Post-tensioning involves placing highstrength steel cables, better known as tendons, within a concrete slab or structure and then applying tension to them after the concrete has been poured and cured.

The resulting compression in the concrete strengthens it and allows for longer spans without the need for additional support.

The method is well-suited for a variety of building types, including residential and low-rise commercial buildings, warehouses, parking structures and athletic facilities.

initial investment and is paying big dividends as we’re able to fabricate our cables precisely and perform jobs faster and more cost effectively than our competitors,” Myhand says. “We can turn a job around in 24 to 48 hours that’s taking everyone else three to five days.”

And given their many years of general contracting experience, the Post Tension team can provide advice and valuable engineering assistance throughout the duration of a project—well beyond the requirements of the contract.

“I’m a foundations guy, so I know what’s under your feet, but I don’t know what keeps the rain off your head,” Myhand jokes, “but combined with the general contracting expertise of Jack and our business partners, Alex Derousselle, Ryan Engquist and Connor Clouatre, we’re the total construction package. Our team isn’t just focused on concrete. We are focused on providing customers with premium product on time and in budget.” [ POST TENSION OF

Post Tension of Louisiana gets the raw materials and fabricates its own tendon with state-of-the-art machinery no one in Louisiana has. “Our production line was a significant

(From left) Joe Myhand, Taylor Lynch, Jack Pou, Alex Derousselle, Connor Clouatre and Roberto Mendoza

[ DEARMAN’S DINER ]

Preserving a Baton Rouge legacy with a modern twist

FOR OVER 60 YEARS, Dearman’s Diner has been a beloved institution in Baton Rouge, serving up classic diner fare and fostering a tight-knit community of loyal customers. Now, under the ownership of longtime General Manager Casey Evans, the restaurant is embarking on an exciting new chapter with the launch of its firstever food truck.

“There is something about this place that you have to preserve,” says Evans, who took over ownership of Dearman’s just a couple of years ago. “We might do a few extra things, maybe add a menu item or two, but there’s a very strong sense to keep this place as what it was.”

That commitment to preserving the diner’s legacy while innovating is evident in the new Dearman’s South Dine N’ Dash food truck.

The truck, a former school bus that previously served as a food truck for Brickyard South, will be stationed at Brickyard South’s patio, offering diner classics like burgers alongside new and delicious food truck-exclusive menu items.

“ ” There is something about this place that you have to preserve.

CASEY EVANS, OWNER

Food truck operations will be led by current General Manager Justin Burnett. The food truck’s initial hours

of operation will be evenings Thursday through Saturday, as well as being open for special events. It will also be

registered on delivery apps such as DoorDash, making Dearman’s classic fare more accessible than ever.

Despite the expansion, Evans is adamant about maintaining the unique character and community that has defined Dearman’s for generations.

“There is really no ‘I’ about it all,” he says. “It’s the people that work here, it’s the cooks that have been here 40 years, that are all essential to creating this thing.”

As Dearman’s embarks on this new chapter, Evans is committed to guiding the beloved diner through its next 20, 40 or even 60 years. “I’ve already had the opportunity to be a part of a chapter of this place, and now I have the opportunity to shepherd it through its next chapters,” he says. “I don’t take that lightly.”

With the launch of the Dearman’s South Dine N’ Dash food truck, the diner is poised to introduce its timeless charm to a new generation of Baton Rouge diners, all while staying true to the legacy that has made it a local institution.

[

CAPITOL WELLNESS SOLUTIONS ]

An

accessible

and indispensable

resource for medical marijuana patients

BATON ROUGE AREA residents don’t have to look far to find relief from a wide range of debilitating conditions. Over the past five years, Capitol Wellness Solutions’ accessibility, convenience and exhaustive product knowledge have turned it into an indispensable resource for all ages and genders.

Randy Mire, CEO and founder of the only dispensary in the area licensed to sell medical marijuana, says there’s a common misconception about the customers they serve. “You’re more likely to find a middle-aged female suffering from anxiety or sleeplessness, or a customer suffering from chronic pain, cancer, epilepsy or PTSD in my dispensaries,” Mire says.

Capitol Wellness Solutions has made accessibility its primary mission. In September, they added a second location at 1940 O’Neal Lane to complement their original location at 8037 Picardy Ave. and in June they’ll open a third location in what was previously Gold’s Gym at 17097 Airline Highway in Prairieville. At each store, trained and knowledgeable pharmacists are avail-

Trained and knowledgeable pharmacists are available to provide guidance in choosing from a variety of marijuana products, including flower, edibles, metered dose inhalers, tinctures and topical creams. “ ”

able to answer questions and provide guidance in choosing from a variety of marijuana products, including flower, edibles, metered dose inhalers, tinctures and topical creams. They can also help in selecting the right dosage.

Those who don’t want to travel can get many of their questions answered through the website at capitolpharmacy.com. The online store contains details about each product, including the effects and symptoms they will alleviate, and it will soon incorporate an AI chatbot to walk customers through the selection process, based upon their individual needs and preferences.

Through the website, patients can also:

Choose a qualified physician from an online list, as well as find physicians who accept free “med cards.”

• Schedule a 10-minute telehealth appointment to qualify as a patient. They simply select the “Get Started” tab under their chosen medical professional and fill out the requested information to schedule a quick consultation.

• Choose the products that fit their needs. Their recommendations are then faxed or e-scribed by the prescriber directly to Capitol Wellness Solutions.

Once they’re qualified by a doctor, patients can then access Capitol Wellness Solutions’ online ordering system where they can select products, pay online and schedule pickup or free delivery. Of course, customers can also stop by the dispensary to speak to a pharmacist, 9 a.m. to 5 p.m. Monday through Friday, and on Saturdays from 9 a.m. to 1 p.m.

The staff at Capitol Wellness Solutions are professional and efficient at every stage of the process. Patients who place their order, pay online and schedule their pick-up time can be in and out of the dispensary within one minute, and those who complete everything online (other than payment) can be in and out within two minutes.

It’s not surprising that the dispensary has experienced phenomenal growth. Capitol Wellness Solutions’ business volume doubled with the opening of their second location last year—but at the end of the day, it’s not about the numbers. Mire and his staff share a common passion to bring much needed relief to a hurting community.

World-class management solutions drive efficiency, sustainable growth for customers

WITH EXTENSIVE EXPERIENCE managing successful multimillion-dollar maintenance, construction and IT projects throughout the country, Genesis 360 has evolved into a world-class management company, offering seamless solutions for complex business operations.

Founded by Craig Stevens in 2011, Genesis 360 offers a host of services to help companies increase efficiency, optimize costs and drive sustainable growth by offering management support for all aspects of operations: integrated vendor management, construction management, IT service management, supply management, payroll management and staff augmentation management.

“Management has always been the heart of our work. It’s a critical part of any project, no matter how large or small,” Stevens said.

“You may have a subcontractor who does great concrete or pile driving, but if it’s not on schedule or over budget, this can hinder an operation, costing the client potentially millions of dollars.”

Efficiency and cost savings are at the heart of every conversation Stevens has with customers. “Every company of a relative size has payroll that needs to be managed. IT management can be as simple as email support or as major as cybersecurity. And so, many businesses are going to utilize those services,” said Stevens, an Opelousas native with a degree in IT.

“Our conversations are about how we can do it more efficiently.” Vendor management is another solution that benefits companies of all sizes, he said. Smaller companies might work with 30 or 40 vendors, while large corporations and oil and gas plants will manage thousands. Having a partner to manage all those vendors cuts costs and eliminates

administrative burdens.

Keeping projects moving smoothly is something the mission-driven veteran of the Air Force understands. Stevens’ Baton Rouge-based firm that began as a parking lot striping company and later grew into a full-service construction, maintenance and IT company, posted a record $26 million in revenue in 2023, placing it on the Inc. 5000 list for the second consecutive year. In 2022, Genesis 360 was named Business Report’s Company of the Year (more than 100 employees).

The company acquired Lafayettebased heavy civil construction firm MEAD Heavy Civil in January and is currently managing major projects at NASA Space Center, the Naval Academy, Veteran’s Administration headquarters, and for the Army Corps of Engineers, among others.

Stevens said he’s grateful for the opportunities he’s had through Genesis 360 to make a difference for customers and subcontractors. “Success is about evolving to meet client needs. That’s our goal!”

Craig Stevens

[

LEWIS COMPANIES ]

A focus on quality, integrity and customer satisfaction

IF YOU’RE SEARCHING for a place to call home, Lewis Companies is the answer. With an extensive portfolio and customer service that exceeds expectations, the licensed agents and brokers at Lewis Companies specialize in connecting tenants with the perfect living space and buyers with their dream home.

The company was established in 1990 by Valerie Lewis, who was a real estate broker at the time. She and her husband Lanny began investing in properties around the Capital Region, and in the years since, Lewis Companies has evolved into a full-service company that offers property management, including leasing, sales, maintenance, HOA administration, and development. The company’s expertise allows it to streamline operations and provide solutions that enhance the quality of life for their clients. Their team ensures that properties are kept to the highest standards, and the company provides 24-hour service to address emergencies that might occur outside of regular busi-

ness hours. From maintenance to finance to safety issues, “we handle it all,” Valerie says.

Lewis Companies is a true family affair, she adds, with Lanny and their son Luke indulging their passions for

fast cars and aviation respectively. In 2006, Lanny bought State Capitol Raceway in Port Allen, a state-ofthe-art destination for drag racing enthusiasts. And the family developed Williams Jet Center, an aviation busi-

ness that handles aviation fuel sales and caters to the local pilot community, of which Luke is a member.

MAKING A DIFFERENCE

Aside from their professional affiliations, Lewis Companies has strong ties to the community and supports many local charities such as the American Cancer Society and its annual Go Red for Women campaign. “What sets us apart is that we are locally owned and operated, and because of that, we want to better the lives of the people in our community,” Valerie says. “When disaster hits (for example, Hurricane Katrina), we were there to do whatever we could to help.”

She credits an amazing staff for the company’s 35-year success and solid reputation. “Our employees go above and beyond in everything they do. They are so dedicated and we feel blessed to have them, especially those who have been with us from the beginning.”

Lewis Companies is a member of the Better Business Bureau with an A+ rating.”

South Louisiana’s ‘go-to’ industrial supplier celebrates 45 years

IT’S BEEN AN INTERESTING journey for Danielle Brecheen who has spent 40 years in a male-dominated industry and now leads the only locally woman-owned and operated steel distributor in the region.

Her father Don founded Brecheen Pipe and Steel in 1980, and she began working there five years later. In time, her responsibilities increased from generating orders, to purchasing, to sales. When her sister left the business in 2017 and her parents passed away a few years later, Danielle took over and currently serves as president of the corporation.

“When I started, there weren’t many women in the industrial space and it was difficult trying to develop long-term partnerships,” she says. “I had to work faster, harder and smarter than my competitors to prove myself.”

Because of her determination and drive to succeed, she did prove herself and has helped a lot of other women along the way. “It has been very important to me to promote women in

this highly competitive industry,” she says. “Because of the hardships and challenges I faced in the 1980s, I felt the need to promote more women into industrial sales and, ultimately, into leadership positions.”

Brecheen Pipe & Steel is well posi-

tioned in the market. The company has been doing business as south Louisiana’s “go-to” supplier of structural steel and pipe in the metals service center industry for decades, offering carbon, galvanized carbon, stainless, aluminum and other exotic

alloy steel to the petrochemical, refinery, pulp and paper, sugar, fabricator and construction industries.

Brecheen’s steel service center also stocks a full array of carbon steel items, and offers plate flame cutting services, plasma and oxy-fuel services, cutting slip and spectacle blinds, gussets, parts and decorative items.

While committed to remaining a reliable provider of steel and pipe products, the company isn’t afraid to evolve to meet future demand. Brecheen says she’s always willing to diversify her product lines as plants expand and new industry enters the market.

As for the talent side of the business, Brecheen says she will focus on offering on-the-job training opportunities that will enable her to promote and retain her employees, especially since the company sees a lot of big projects on the horizon.

“It’s important,” she says, “because employee longevity is conducive to a strong, successful and expert team.”

BRECHEEN PIPE & STEEL ]

[ JD BANK ]

The best of both worlds — personalized community banking with innovative technology and service

FOR NEARLY 80 YEARS, JD Bank has combined community-driven service with industry-leading banking solutions. Established in Jennings in 1947, the Louisiana-based bank has a strong presence along the I-10 corridor, from Lake Charles to Lafayette, with 22 fullservice branches and two loan production offices, including one in Baton Rouge that opened in 2022.

JD Bank is expanding its Baton Rouge footprint with a full-service branch on Jefferson Highway set to open in late 2025. As such, JD Bank provides Baton Rouge customers the best of both worlds: the personalized service of a community bank and the technology and proficiency of a larger institution.

“We’re a community bank with a big-minded approach,” says JD Bank’s president and chief banking officer, Jimmy LeBlanc. “We have the expertise to manage large projects as easily as the big banks, but with a personal touch.”

With the capability to service any size customer, JD Bank works with diverse types and sizes of businesses, from retail and corporate to industrial and agricultural. It offers a comprehensive range of products and services, including commercial and industrial lending, treasury management, ACH products, commercial real estate financing, specialized agricultural loans, and accounts receivable financing. Customers also have access to digital solutions,

including mobile banking.

While many banking institutions look to merge or expand out of state, JD Bank’s board of directors and executive management are committed to remaining independent. This provides JD Bank with flexibility that allows for faster decisionmaking and customer responsiveness

CONNECT WITH US

that larger banks cannot offer. The bank’s products and services are supported by a staff of 250 employees dedicated to upholding its long-standing goal of being the best community bank in Louisiana. In addition to providing personalized, relationship-based banking, JD Bank also is deeply invested in the communities it serves. Its executives and employees are actively engaged in local organizations such as Rotary, Kiwanis and local chambers of commerce. “We’re not only a bank; we consider ourselves a partner with our communities,” LeBlanc says.

Indeed, with its well-established longevity and proven stability, JD Bank is committed to supporting Baton Rouge businesses, residents and communities for years to come. “We’re in Baton Rouge for the long haul,” LeBlanc says. “People want a community bank that offers personal service that you can’t get at a larger bank. We are big enough to serve any need, but personal enough to know our customers by their first name. There’s not a shortage of banks, but there’s a shortage of banks like us.”

Mark Juneau III, Commercial Lender , VP Commercial Lender

Gregg Thompson, President of Ratcliff Development, LLC, and Jackelyn Gallo, SVP Regional Market Executive – Baton Rouge and Northshore.

UNTIL RECENTLY, adult adopted individuals in Louisiana faced significant hurdles obtaining their original birth certificates. However, since lawmakers approved updates to the state’s vital records law in 2022, more than 1,200 adopted adults have successfully received these documents.

This monumental change was driven by private citizens advocating for reform. Working behind the scenes, Cary Koch and Scott Kirkpatrick played a key role in navigating the legislative and executive process to help make it happen. As part of K2 Advocacy, a Baton Rouge-based lobbying firm, they specialize in helping clients navigate government and find solutions to a wide range of issues. “So much of this is about how people can engage in the governmental process,” says Kirkpatrick, a principal lobbyist with K2 Advocacy. “It can be intimidating and complex, and we serve as guides to help them have a voice.”

“It’s not just about a company coming in and winning a job to do state work,” adds Koch, also a principal with the firm. “It’s about helping individuals and families.”

With a team of four registered lobbyists, K2 Advocacy has worked on a broad range of issues from the birth certificate initiative to Baton Rouge traffic to craft beer sales. “Because we’re a smaller state, we’re involved in almost every policy area in some form or fashion,” Kirkpatrick says.

Being able to adeptly advocate for such a diversity of interests depends on building relationships, especially when working on issues that cross state lines. K2 Advocacy relies on its network of clients, fellow lobbyists and other business contacts. It recently launched a strategic partnership with

Mark Cooper, who served as chief of staff for former Gov. John Bel Edwards. “He has national connections that have allowed us to even further our network,” Koch says.

Those national contacts are important, often serving as a source of inspiration. “Louisiana isn’t just competing for jobs or businesses,” Kirkpatrick says. “Louisiana’s competing for ideas.”

“When we see a good policy or a vendor doing something cutting edge, we try to bring that idea to Louisiana,” Koch adds.

Kirkpatrick and Koch were born and raised in Louisiana, and both grew up in the lobbying business. Kirkpatrick’s father specialized in federal matters while Koch’s father has been a state level lobbyist for over four decades and laid the foundation for K2’s current state lobbying efforts. They say they learned a lot about lobbying from their dads—but also inherited their heart for helping the community.

Koch says that at the end of the day, he and his partners want to do their part to ensure a bright future for their home state. “We want our kids and kids’ kids to stay here,” he says. [ K2 ADVOCACY ]

(From left) Scott Kirkpatrick, Cary Koch, Lindsey Golden, Mark Cooper, Johnny Koch

FUTURE FITNESS ]

A one-stop shop for fitness and overall health

WHEN CHRIS GENDUSA STARTED Future Fitness in 1990, he set out on a mission to help people approach exercise and wellness in a different way. Instead of joining a crowded gym and having to figure out how to use equipment on their own, Gendusa wanted to make sure his clients had personalized guidance and a tailored plan for improving all aspects of their health.

That strategy has worked well for Gendusa—and his clients. Over the past three decades, he has built a onestop shop for wellness. While Future Fitness’ focus is on personal training, clients also can take advantage of private yoga and pilates instruction, massage therapy, aesthetics services and physical therapy, all under the same roof.

Gendusa is a firm believer in the benefits of individualized training, and Future Fitness provides it in a comfortable, resort-style atmosphere. After an initial consultation, clients are paired with one of the facility’s dozen trainers, who can help reach a variety of fitness goals—whether it’s recovering

from an injury or just getting in shape.

Sticking with the same trainer makes it easy to monitor progress and keep clients accountable and motivated. For many, simply being in a one-

on-one environment as opposed to a class setting is helpful. “They’re much more comfortable here,” Gendusa says. “They get into a better routine and stay more consistent.”

Exercise is just one part of staying healthy, and at Future Fitness, clients have access to other services aimed at improving their well-being. They can enjoy skincare services from an aesthetician and relax in an infrared sauna. They can get help with injuries at the in-house Linx Physical Therapy clinic. Therapists and trainers work together to speed recovery.

“We integrate physical therapy into training, and help the healing process,” Gendusa says.

He enjoys watching clients make strides toward their goals. It can be difficult to start exercising for the first time or keep it up in the face of an injury or health challenges—something he and his trainers understand.

“But when you finally get the point across of what they have to do and they get in that routine, it’s really good to see them start making accomplishments, and they feel good about themselves too,” he says. “For instance, we see clients come in on blood pressure medicine, and then they lose weight and feel better. We love seeing that.”

[ BUTLER SNOW ]

A culture that puts clients first

WHEN KANTROW SPAHT WEAVER & BLITZER combined with Butler Snow five years ago, the two law firms’ shared commitment to putting clients first was at the heart of their decision to join forces. Today, that commitment remains strong—and the firms’ combined expertise is helping them serve more clients even better than before.

Butler Snow provides a wide range of business and litigation services to clients around the country and globe. Kantrow Spaht, a respected Baton Rouge firm with nearly a century of history, became part of Butler Snow in 2020. Before Kantrow Spaht joined, Butler Snow’s presence in Baton Rouge was smaller, focusing on public and municipal finance and tax credits. Since bringing 17 Kantrow Spaht attorneys on board, Butler Snow now has a greater presence in the Capital Region.

“For those of us who joined from Kantrow Spaht, being part of Butler Snow has broadened the platform that we have to serve clients,” says attorney Jacob M. Kantrow. “It has allowed us to tap into additional expertise, depth

and other resources that we would not otherwise have had.”

With 26 offices around the U.S. and London, the firm has a strong geographic footprint to accommodate clients. Its Baton Rouge location—now its fifth largest—offers a broader array of services and expertise thanks to the attorneys from Kantrow Spaht, which

specialized in business law and litigation. That impact has been felt in Louisiana and across the Butler Snow footprint.

Attorneys say the two firms were a great cultural fit. “We had been approached by other firms in the past, but none that had a culture that aligned so well with ours,” Kantrow says. “We’ve always prided ourselves

on being client-focused with an emphasis on collegiality, and Butler Snow is no different.”

The attorneys value efficiency, following a philosophy of “client first, firm second, individual lawyer third. “We are focused on finding the best resources internally to help our clients with their respective needs across our footprint,” says attorney Jennifer Aaron Hataway. “That means putting our clients in touch directly with the attorneys who have the requisite expertise.”

Unlike many large firms, Butler Snow does not track origination credits. Instead of viewing clients as belonging to a particular attorney, they belong to the entire firm. “Our structure actually encourages attorneys to collaborate and work with others within the firm,” she says. “As a result, we can make sure the attorney best suited to handle a particular issue is the one handling it. This practice encourages the sharing of work, promotes a culture of collegiality and, most importantly, delivers better service to our clients.”

(From left) Thomas G. Hessburg, Carmen M. Lavergne, Jacob M. Kantrow, Jennifer Aaron Hataway and Joshua G. McDiarmid

[ MARKS CONSTRUCTION ]

Building on faith, family and teamwork

WITH A LONGTIME athletic background and coaching career, Jay Marks knows firsthand that teamwork is essential. In 2017, he and his wife Chabry invested in two properties and provided safe homes for others, as their interest in larger projects and establishing a business for their children grew.

Hurricane Ida brought requests for roof replacements and renovations along with stories about out-of-state contractors exploiting Louisianans, inspiring the couple to help fill the gap.

“I take pride in clients being able to trust me, but it was challenging to commit to projects while coaching at Tulane and receiving a regular paycheck,” says Marks. “I knew that to prioritize clients, I had to fully commit.”

The next Sunday’s sermon inspired them to progress. When their pastor said to step out on faith and let God handle the rest if anyone felt stuck

or was looking to start a new career, Marks’ wife told him, “That’s all the confirmation you need.”

In addition to his bachelor’s, master’s and MBA, Marks began to pursue small business certifications from Louisiana Economic Development, safety and building certifications, and Goldman Sachs’ 10,000 Small Business Program.

He aims to build relationships with corporate companies and become a federal contractor, consistently attending conferences, including those hosted by the Army Corps of Engineers, National 8(a), and the Department of Defense, and participating in local organizations including the Ascension Parish Chamber of Commerce, Donaldsonville

Rotary Club, American Subcontractors Association of Greater Baton Rouge and the Associated Builders and Contractors.

“In coaching, my main mission was to win the game with no injuries,” says Marks. “Numerous moving parts are required to win one game—very similar to construction. Being a cohesive team player is crucial to accomplishing the mission: providing clients with the best possible service and products.”

Marks has enjoyed the smiles of families after their home renovations, commercial clients’ referrals, and being invited to the centennial celebration of Donaldsonville’s renovated St. Catherine Church.

He is also achieving more family time. “I’m blessed to have breakfast with my wife, watch my son board the bus, take my daughter to school, and chaperone field trips throughout the year. It is worth every second.”

Jay Marks

Newly renovated St. Catherine’s Church in Donaldsonville

[ GORDON MCKERNAN INJURY ATTORNEYS ]

A legacy built on hard work, integrity, compassion and justice

GORDON MCKERNAN Injury Attorneys, under the leadership of Gordon McKernan, stands as a testament to the power of family, dedication and a deep-seated commitment to justice. More than just a successful law firm, it’s a legacy built on the principles of hard work, integrity, compassion and justice—values inherited from Gordon’s father, Jerry McKernan.

“Our core mission is still helping those less fortunate, the injured and those who don’t have the means to speak out about something that has happened to them,” Gordon says. This mission is the driving force behind the firm’s growth. With 14 strategically located offices spanning every major market in the state, from New Orleans to Shreveport, the firm has an impressive record of securing over $3 billion in recoveries for clients.

“It’s about changing lives,” Gordon explains. “Every dollar we recover represents someone who was injured

“ ”

When someone walks through our doors, they are not a case file. They are a person who deserves a lawyer who truly cares about the outcome. Our job is to level the playing field and fight for them.

GORDON MCKERNAN

and needed justice.”

Despite its broad scale, family remains at the core of the firm.

Gordon’s wife, children, brother-in-law and brother all play vital roles, and his son, John Gordon, is pursuing a law degree with plans to join the firm.

“Just as my father paved the way for me, I see John Gordon preparing to carry on this legacy,” Gordon reflects.

This commitment to family extends to every client who contacts the firm.

“When someone walks through our doors, they are not a case file,” Gordon says. “They are a person who deserves a lawyer who truly cares about the outcome. Our job is to level the playing field and fight for them.”

His innovative approach to marketing, featuring memorable imagery like

puppies and avocados on billboards, has significantly broadened the firm’s reach. “I never thought of myself as a creative person,” he admits, “but marketing is an expression of who I am. If that creativity makes someone smile and remember our name and reach out when they need help, then we’ve done our job.”

Deeply rooted in Louisiana, Gordon believes in giving back to the community that raised him and lives by the Bible verse that reads “to whomsoever much is given, of him shall much be required.”

The firm’s extensive community initiatives, supporting over 200 causes annually—from cancer research to local schools and environmental protection— demonstrate this dedication. “We want to tell the community we’re here for them at all times,” says Gordon, “not just when someone’s injured.”

[

WEST BATON ROUGE CHAMBER OF COMMERCE ]

Energy. Innovation. Excitement.

THE WEST BATON ROUGE CHAMBER OF COMMERCE uses its strategic plan as a guide to create a robust business environment, promoting smart growth and development that attracts businesses and investors.

“By narrowing our focus, reinforcing our position, and being more selective about the type of work we take on, we are able to work with more people,” says Executive Director Anna Johnson.

As investors and companies seek clarity for long-term opportunities, many industry partners and members of the Chamber are embracing an energy transition—a transformation from fossil-based systems of energy production to renewable energy sources and sustainability.

“Companies are looking to reduce emissions through various forms of decarbonization, and West Baton Rouge is welcoming these changes and projects with open arms,” Johnson

says. “Companies are demanding that their products are carbon neutral. We must find a new way to stay competitive.”

The Chamber Education and Workforce Committee works closely with WBR schools to promote STEM careers through the new Career Academy, an effort to ensure students are engaged and transitioning to a successful post-

high school education or a career opportunity. The Chamber collaborates on programs to foster upward mobility and on developing policies aimed at closing the educational achievement gap between groups defined by socioeconomic status.

“A well-educated and skilled workforce is the foundation for business growth and innovation and sets indi-

viduals and communities on the path to self-sufficiency,” says Johnson.

Small businesses in WBR have stepped up in a big way as well.

Inflation, insurance and infrastructure challenges are formidable, but in true entrepreneurial fashion, members continue to rise to the occasion to support growth in WBR. The Chamber helps members navigate these complicated landscapes and adjust their planning to avoid landmines and capitalize on emerging opportunities.

Last year, the Chamber was named Louisiana Association of Chamber of Commerce Executives’ Medium Chamber of the Year … a testament to its remarkable achievements.

“From vibrant events to impactful projects that enhanced infrastructure and quality of life, this milestone showcased the best of WBR, and we aren’t slowing down anytime soon,” Johnson says.

Customer-first approach has led to growth and reputation for excellence

JOHN PARSONS has a motto: “If you don’t take care of your customers, they won’t be your customers for long.”

As the owner, president and CEO of Deep South Equipment, Parsons’ customer-first approach has paid off—taking the company from humble beginnings to a premier materials handling equipment dealer that has won national accolades and maintained a diverse portfolio of loyal customers. With its 35th anniversary on the horizon, company leaders say they’re as committed as ever to doing whatever it takes to keep clients happy.

Deep South Equipment handles sales, service, rental and parts for Hyster-Yale forklifts, JCB construction equipment, TICO terminal tractors, FECON forestry equipment and PowerBoss scrubber sweepers—among other products. Its clients include chemical plants, paper mills, retailers and airlines.

Parsons, whose background is in sales, started Deep South Equipment in 1990 with three locations in Louisiana and one in Mississippi. As the company hit and exceeded milestones, national brands rewarded Deep South Equipment with

more territory to sell and service their products. Today, the company has 10 locations across the South, including one in Lafayette that opened just last year.

The company has been named a Hyster Dealer of Distinction for 10 years, and in 2024, it won its first Yale Dealer of Excellence award.

“That was huge,” says Rebecca Lowe, human resources manager. Earning the award meant meeting a long list of criteria, including goals related to market share, technician training and customer

relations. The honor—and the company’s overall success—all go back to the concept of family, she says. The business is family owned, and employees and customers alike are treated like family.

Deep South Equipment’s team of 350 includes many long-time employees. The average tenure at the company is 20 years, representing a wealth of experience that translates to better service for customers. From mechanics to sales reps, employees are truly valued at Deep South Equipment, where leaders stand ready to

help them succeed in any way they can.

“These are the people that are doing the work. These are the people that are taking care of the customers,” Lowe says. “They really are the backbone of the business.”

Among those employees are a number of military veterans, including Parsons, who served in the Navy, and Lindsey Hernandez, a vice president who was in the Army. Every branch of service is represented at the company, which participates in 50 Strong, a Hyster-Yale veteran recruitment initiative.

The company prides itself on its reputation for customer satisfaction, too. “We go out of our way if the customer is dissatisfied with something,” says Randall Kent, chief operations officer. “A lot of companies would never go to the extent that we do to make sure that we make them happy.”

He says keeping clients as the priority has been key to Deep South Equipment’s success. “Everybody has that mindset—to take care of the customer, whatever that is,” he says. “We want to be easy to do business with.”

LEARN | CONNECT | GROW

All rising professionals, entrepreneurs, executives, and small business owners are invited to join us in taking their leadership up a notch. Business Report’s Executive Leadership Academy is a transformative program that will take your career and your organization to new levels of success.

THE LEADERSHIP ACADEMY WAS A GREAT opportunity for me to learn not only about myself and how I can better myself as a leader, but also to learn from other talented young professionals that represented many different industries in the Baton Rouge area.The instructors were interactive, impactful, and relevant with case studies we discussed in class and thorough with their explanations.”

NYOKI MOKEBA

Performance Contractors, Inc.

EACH CLASS HAD PRACTICAL INFORMATION that I could immediately take back to the office and apply. I also enjoyed being surrounded by incredible classmates that led to great discussions and sharing of perspectives. I have many pages of notes that I know I will reference for many years to come.

THE EXECUTIVE LEADERSHIP ACADEMY is one of the best things I have done in my career for professional development. The course content was excellent with a ton of practical applications. Being able to network and collaborate with other professionals across industry type was of great value.”

A

tradition of service and strong relationships

FOUNDED IN 1950, Perkins-McKenzie Insurance Agency has built a distinguished reputation for exceptional service, longstanding client relationships, and a steadfast commitment to excellence. As the industry evolves, Perkins-McKenzie is embracing a proactive strategy for growth while maintaining the integrity and personal touch that have defined its success.

Debra Landry, President of Perkins-McKenzie, has dedicated 45 years to the firm, contributing to its growth through nearly every role in the company.

“When other independent firms chose to merge or sell, we prioritized maintaining our autonomy,” says Landry. “By aligning with the right partners, we have preserved our valued client relationships while positioning ourselves for future growth.”

Historically, Perkins-McKenzie’s business has thrived on referrals and word-of-mouth recommendations—a testament to its reputation as a trusted advisor. Looking ahead, the firm and its new leadership team are building on this foundation, actively expanding their client base and enhancing service offerings.

Perkins-McKenzie is reinvigorating its approach to client engagement with a fresh perspective and a competitive edge.

“There’s a new energy in how we attract and serve clients,” says Peyton Farr, Perkins-McKenzie Managing Partner. “Our goal is to continue delivering the best coverage solutions to both long-standing and new clients well into the future.”

As part of this strategic initiative, the firm welcomed former LSU baseball star and professional athlete Mikie Mahtook as a partner and risk advisor.

Drawn to the insurance industry by his competitive nature and passion for problem-solving, Mahtook brings a results-driven mindset to the business.

“I thrive on challenges and enjoy crafting tailored solutions for our clients,” Mahtook explains. “I’m also proud to uphold the tradition of service and strong relationships that define Perkins-McKenzie.”

Perkins-McKenzie agents take a consultative approach, taking the time to understand each client’s unique needs before recommending the most suitable coverage options.

For personal insurance, the firm offers comprehensive protection against life’s uncertainties, including homeowners, automobile, and flood

coverage. With customized solutions designed to fit individual lifestyles, Perkins-McKenzie ensures that clients receive optimal protection tailored to their circumstances.

On the commercial side, the agency has extensive experience across a broad spectrum of industries, offering policies such as workers’ compensation, property, general liability, and cyber liability coverage. Serving businesses of all sizes, from small main street establishments to multi-state enterprises, Perkins-McKenzie’s seasoned advisors develop strategies to protect clients’ operations and resources.

Navigating insurance options can be complex, but Perkins-McKenzie is dedicated to simplifying the process and empowering clients with knowledge.

“It’s important that our clients understand their coverage needs and the reasoning behind them,” says Landry. “Our team takes the time to educate clients on the best strategies to safeguard their assets—this commitment to transparency and service is what sets us apart.”

As Perkins-McKenzie looks to the future, its dedication to building lasting relationships, delivering tailored insurance solutions, and upholding a tradition of excellence remains unwavering.

[ PERKINS-MCKENZIE INSURANCE AGENCY ]

Award Winning SPINE CARE

[

THE SPINE HOSPITAL OF LOUISIANA ]

Highly specialized spine care close to home

THE SPINE HOSPITAL OF LOUISIANA is a five-star physician-owned hospital that specializes in the diagnosis, treatment, and rehabilitation of all spinerelated conditions. While the hospital’s specializations are innovative and tailored to each patient’s needs, it is the personalized care each patient receives from both the physicians and The Spine Hospital of Louisiana’s staff that truly sets it apart from other hospitals in the Greater Baton Rouge area.

Located within The NeuroMedical Center campus, The Spine Hospital of Louisiana is one of only 250 physician-owned hospitals in the country and a Federally-Rated 5-Star Hospital for Patient Experience serviced by one of the nation’s top spine care teams. As a physician-owned hospital, it represents the ideal choice for patients seeking spine-related care beyond the traditional hospital offerings. Patients receive highly specialized, patient-centered care from a physician staff who is deeply committed to outstanding clinical outcomes because they hold a personal stake in the facility’s reputation and are members of their community. Originally founded in 2004, the

founding physicians’ dream of a stateof-the-art facility with highly trained physicians, nurses, and staff who understand the need for a hospital dedicated to all areas of neuroscience became a reality that would quickly and effectively transform the lives of patients in Louisiana who were looking for relief, answers, and compassionate care.

For more than 20 years, The Spine Hospital of Louisiana has established

an award-winning reputation because of the specialized and highly skilled physicians who understand and are committed to carrying out its vision. Notably, The Spine Hospital of Louisiana has been named a Louisiana Nurses Foundation Hospital of the Year (less than 60 beds) multiple times with the most recent designation in 2023; and is ranked consistently in the top 5% nationally for patient satisfaction and exceptional patient

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outcomes (Press Gainey).

“Our physicians have a vested interest in the success of the hospital,” says Terri Hicks, President and CEO. “We are constantly upgrading and evolving so we are ready to meet the future needs of our patients needing spinal care.”

Patients have a local resource in The Spine Hospital of Louisiana where they can get an accurate diagnosis through state-of-the-art spine imaging technology, identify the source of their pain, and access minimally invasive surgical and non-surgical treatment options.

Physicians at The Spine Hospital of Louisiana understand that patients have more than one option when it comes to treating spine-related injuries and related conditions. Hicks says The Spine Hospital is unique and highly regarded because its highly engaged physicians, nurses and other hospital staff take time to establish trust with patients and care for them throughout every step of their journey.

“We’re proud to serve the Baton Rouge area and welcome patients from all over,” says Hicks. “We’re here to keep advancing with our community and our patients’ needs.”

(From left) Kim Pettijohn, CNO; Melena Berry, Executive Assistant; Allison Doherty, CFO; and Terri Hicks, CEO

Specialized recruiting helps build stronger teams

SINCE THEIR FOUNDING in 2013, Next Level Solutions has spent years helping small to medium-sized businesses strengthen their business operations through finance, accounting, human resources and technology services with the goal of bridging the gap between small businesses and the resources they need to compete with larger companies.

Along the way, they’ve noticed another critical need—recruiting the right talent to support business growth. Now, they’re expanding their services to offer specialized recruiting solutions that help businesses hire and retain the best back-office professionals.

THE NEED FOR RECRUITING SERVICES

Through their work with business owners, Next Level Solutions has seen firsthand how difficult it can be to find the right employees for key administrative roles. Hiring and onboarding can be time-consuming, costly and overwhelming, and many businesses struggle to get it right. With their deep understanding of back-office operations, they are uniquely positioned to

help companies not only find the right talent but also set them up for longterm success. Their new recruiting services are designed to provide businesses with a streamlined hiring process, tailored support and a smooth transition for new employees.

A UNIQUE APPROACH TO RECRUITING

Unlike traditional recruiting firms, Next Level Solutions specializes in back-office roles, ensuring that busi-

nesses gain skilled professionals who enhance daily operations. The recruiting process begins with an in-depth assessment of a company’s needs, allowing for the placement of candidates who align with business objectives and workplace culture.

“We eliminate the pain points of traditional hiring,” says Managing Partner Chris King. “Instead of adding full-time salaries, benefits and training costs to payroll, we provide the exact expertise needed, when it’s needed.”

BEYOND HIRING—ENSURING A SMOOTH TRANSITION

Recruiting is only the first step in building a successful team. Once a company hires a new employee, Next Level Solutions facilitates a seamless transition by offering onboarding guidance and continued oversight as needed. The company’s support structure ensures that businesses not only hire the right employees but also retain them for long-term productivity and efficiency.

THE EVOLUTION OF NEXT LEVEL SOLUTIONS

The expansion into recruiting is a natural progression for Next Level Solutions. As the company has grown, so have the businesses it supports, making it increasingly evident that the right talent is essential for success. By leveraging its expertise in business operations, Next Level Solutions now offers a recruitment service that goes beyond staffing—it focuses on building stronger, more sustainable teams that contribute to steady business growth.

[ CITY OF CENTRAL ]

Firmly grounded in principles of faith, family and education

THE FLOOD OF 2016 was a pivotal moment for the City of Central, when some 60 percent of the homes and businesses in the city were inundated with water. It’s what ultimately persuaded Wade Evans to run for city council.

“I felt like our elected leaders weren’t listening or paying attention,” says Evans, who is now mayor of the city. “I was on a mission—everything I’ve done on the council and now as the elected mayor has revolved around how we can make our city more resilient.”

Today, the City of Central has a pretty good grasp of where it wants to go, while at the same time remaining firmly grounded in its principles of faith, family and education. Under Mayor Evans’ leadership, the city has experienced significant advancements in how citizens interact with their government. In the process, Central has

implemented a proactive approach to service delivery. “We don’t want our citizens to have to call us about problems,” Evans says. “We intentionally go out and work every day to solve problems. It’s a proactive approach.”

Central’s leaders are on a mission to enhance the quality of life for all residents by maintaining safe and reliable roadways, effective drainage systems, and fostering a community where progress and preservation coexist. In the process, the city is prioritizing public safety by implementing comprehensive initiatives to enhance the city’s pavement management.

In that vein, they’ve invested $500,000 of federal grant money in an early warning system that activates during rain events, and they’re currently looking into the development of an innovative aquifer recharge system that will allow it to remove filtered

stormwater from the city’s watershed and inject it underground. They’re also in the process of improving their building codes for new residential developments and proactively restoring entire neighborhoods back to their original drainage intent.

The approach seems to be working. FEMA recently reduced Central’s Community Rating System (CMR) rating to 5, subsequently saving citizens $1 million a year in insurance premiums.

Education is also integral to the process. Central High School recently introduced its “Wildcat College” early college program, which enables high school students to earn an associate’s degree while still in high school. That, in turn, puts students in a position to earn their bachelor’s degree in just two years and, if they choose, use their remaining TOPS program eligibility to pursue a master’s degree.

If a student desires a more technical path, the school offers welding and culinary arts programs. “There are numerous well-rounded opportunities for the youth that grow up in Central,” Evans says. “No matter their career track, there’s an opportunity.”

Perhaps there’s no better evidence of the city’s forward-thinking mindset than its vision for the downtown corridor, as laid out in its “Main Street 2030” master plan. Projects identified in the plan include an 85-acre flood project, recreational opportunities and a variety of economic opportunities, all of which are intended to bring the community together.

“I’ve said all along that if we all pull on the same end of the rope we can win,” Evans says. “In the past, we were a city that did a lot of planning but never implemented any of it … until now. And that’s exciting.”

[ MAURICE VELASQUEZ LEADERSHIP & MANAGEMENT ]

Creating high-performing and productive teams

DOES YOUR COMPANY struggle with a lack of team collaboration, or do you feel that your once-agile company has become mired with ineffective communication and inconsistent project implementation?

With his “Collaboration Accelerator” program, Maurice Velasquez, CEO and president of Maurice Velasquez Leadership & Management, has developed a proven approach to break through these challenges experienced by businesses of all sizes and across all industries.

Companies typically start with strong collaboration, but as their business and workforce grow, this often deteriorates, affecting productivity, communication, morale, and difficulty attracting and keeping top talent. It happens to every company.

Velasquez leads organizations in rebuilding trust, collaboration and communication—both horizontally across departments and vertically across leadership levels. He cuts through the internal quagmire of conflicting approaches and silos by aligning executives, middle managers and frontline employees with a shared

process for collaboration.

“The problem isn’t technology. It’s not generational or cultural differences. We’ve simply lost the art of conversation,” he says. “We don’t know how to present ideas, react to ideas, and hear someone else’s perspective and find win-wins.”

With his “Collaboration Accelerator,” Velasquez helps businesses restore the shared purpose and cooperative approach that once made them successful. “Before our program, everyone’s trying to get on the same page,

all trying new and different things all the time, but each in their own way,” he says. “We teach teams how to use the tools in the right order, at the right time and together. The togetherness makes the difference.”

Velasquez starts with a Discovery Assessment and then trains the leadership team with a tailored plan that creates a refreshing approach to reconnecting roles and relationships. When training reaches frontline workers, they more readily embrace it because they already see that it is

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working. Then Velasquez helps the teams implement the skills effectively with ongoing reinforcement and monthly coaching.

Velasquez’s approach is engaging, practical and quickly implemented to produce results. His three concise books—Journeying Beyond the Storm, Building High-Performance Teams and Facilitating Effective Meetings—provide the foundation of the program. His online school provides on-demand modules to help team members moving forward. Velasquez then trains a handful of internal “sustainers” to ensure the organization doesn’t fall back into old habits or need to start from scratch to address new issues that arise. “I’ll put together a program tailored for you based on your needs, your budget and how fast you need to move,” he says.

Ultimately, for companies frustrated by concerns around collaboration, productivity and misalignment, Velasquez offers a clear, actionable path to restoring cohesive, high-performing and productive teams.

Maurice Velasquez

Dear Baton Rouge,

Helping those in need is more than just our job; it’s our mission. We put our hearts into every case, working tirelessly to get justice for our clients.

We are grateful for the opportunity to serve this community and will continue to fight for you.

God Bless,