Q+A
Ask the
Branding Expert with Greta Whittenberg, Creativ Endeavor
Q.
What is a brand?
A brand represents the thoughts and emotions that we associate with particular products, companies, and even people. Whether we realize it or not, everything we interact with has a brand. Imagine you are thinking about buying a new car: a Ford, BMW, KIA, Tesla. Without any research, we already have preexisting impressions of these brands (e.g. those cars are reliable, only rich people drive those, those cars are better for the environment, etc.).
Q.
Hold on, I thought my brand was my company logo?
The word “brand” can also be used to indicate a logo, but when discussing branding, we need to cover more than just a logo. Company brands include: • How you interact with customers • Your website’s aesthetic • Messaging on marketing materials • Catchphrases and slogans • Online reviews
OCTOBER–DECEMBER 2021 | HOUSING FIRST MINNESOTA
The Digest
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