DIGITAL MARKETING SKILLS BOOTCAMP
SKILLS BOOTCAMPS
Unlock your digital marketing future
The Digital Marketing Skills Bootcamp is aligned with Level 3 industry standards, emphasising the critical competencies required for modern marketing success. The Skills Bootcamp is FREE if you are unemployed or employed and looking for a career change.
If you are an employer seeking to enhance your staff’s skills, large employers will contribute 30% of the cost for their employees, while small and medium-sized employers will contribute 10%.
Don’t just train - TRANSFORM
The Digital Marketing Skills Bootcamp is designed to launch your career in the exciting field of digital marketing, with no prior experience necessary. You will develop Level 3 skills across all key digital channels, allowing you to gain a deep understanding of customers, build a strong brand identity through compelling storytelling and master strategic tools.
Course Details
Course code: JEBL020
Study mode: Part-time (classroom)
Location: On-site at BCoT
Duration: 16 weeks (100 hours)
Day/time: Wed 5.30pm to 8.30pm and Thur 5.30pm to 8.45pm
How to get started
You can apply for the Skills Bootcamp online. If you have any questions regarding our courses or how to enrol, please call us on 01256 306568
A short discussion will also be required (in person or over the telephone) to ensure this Skills Bootcamp is suitable for your needs. Please register your interest in this new Skills Bootcamp. Don’t miss the next intake.
Course introduction
The Digital Marketing Skills Bootcamp is designed to enhance your marketing expertise. It starts with foundational concepts such as market research and customer journey mapping, then advances to key digital channels. You will learn about Search Engine Optimisation (SEO), content strategy, paid advertising (Google Ads), social media engagement and email marketing.
During the course, you will gain practical skills in understanding customers, defining a strong brand identity, creating customer personas and enhancing multimedia content. Additionally, you will learn to develop a comprehensive, real-world digital marketing strategy.
Guaranteed Interview: Learners will have the opportunity to connect with local employers and secure guaranteed interviews for job vacancies.
Comprehensive Support: Personalised support, assistance with job applications and interview preparation to effectively showcase employability skills during the Skills Bootcamp and for six months afterwards.
Entry requirements
• Individuals aged 19+ who live in or plan to work in the Hampshire area are eligible to sign up as learners.
• Either in work, self-employed, recently unemployed or returning to work after a break.
• This Skills Bootcamp is a Level 3 course, and so the following is required: GCSE English and maths (or equivalent) at grade 4 or above.
• To successfully pass the course, you must commit to attending over 90%.
