Visit Faroe Islands
ANNUAL REPORT 2014
Table of contents
2 - Visit Faroe Islands / Annual Report 2014
PREFACE 3 TOURISM 2014 IN NUMBERS
4
THE ECONOMIC SIGNIFICANCE OF TOURISM
10
THE TOURISM STRATEGY
12
VISIT FAROE ISLANDS
16
THE TOURISM BRAND OF THE FAROE ISLANDS
18
VISIT FAROE ISLANDS HELPS CREATE MORE THAN DKK 57 MILLION IN MEDIA BUZZ
22
MEET THE STAFF
26
Preface 2014 has been a very productive year for the Faroese tourism industry. Following the re-establishment of some of the fundamental functions of a tourism organisation for tourism in 2013, we were able to fully implement the new strategy in 2014. Currently, the numbers all point in the right direction. Compared to the year before, 2014 experienced more traffic at the airport, more travellers by sea, more bed nights, and greater total revenue for the industry. This year we focused on improving our international PR, bolstering our social media presence, and appealing to companies as a MICE destination. By the end of the year we had brought in a total of 162 media contributors, including several of the world’s largest media companies, such as National Geographic Traveler, CNN and Newsweek. The final PR-value resulted in more than DKK 57 million for 2014. This is almost triple the amount of the year before. An outstanding result! This year’s PR-work, combined with a goaloriented effort in social media, has made the Faroe Islands far more visible than ever before within the international market, both digitally and in print. Also, our efforts to sell the Faroe Islands as a unique place for conferences, meetings, teambuilding etc. have yielded positive results. We are happy to announce that 2014 was the first year we collected statistics specifically related to tourism. It is important to have the right statistics that can confirm the size and scale of the tourism industry. These numbers will be an effective tool for measuring future progress. As previously mentioned, we are on the right path, and our current figures suggest we have already reached our goals for next year. This year, we’ve also seen a lot of interesting destination developments. New hotels and restaurants have sprouted in the country, and Vágar Airport has finished construction on a new terminal. This growth contributes to the quality of experience when visiting the Faroe Islands.
It’s very satisfying to see how well our brand has been received in the various markets, as well as how powerful it has proven to be. The results have been record high for many of our marketing events, and Visit Faroe Islands has won five awards for our signature branding film at international film festivals. More than ever before, this year has proven that there is great potential for the Faroe Islands as a tourist destination, and there is no doubt that the tourism industry will benefit as a result. In this annual report you will get a better picture of the work Visit Faroe Islands carried out this year through a description of the various areas, such as press trips, various events abroad partnerships and local events in the Faroe Islands. We appreciate your cooperation and thank you for a good year. Guðrið Højgaard Director, Visit Faroe Islands Annual Report 2014 / Visit Faroe Islands - 3
Tourism 2014 in numbers
Tourism 2014 in numbers In accordance with the agreement from January 1st 2013 between Hagstova Føroya (Statistics Faroe Islands) and Visit Faroe Islands, Hagstova Føroya now gathers statistics on bed nights throughout the country. All hotels, campsites and other providers of accommodation pass on their information to Hagstova Føroya, including number of visitors, their nationalities and length of stay. Because of this information we can keep track of where the tourists originate, as well as measure how our fixed goals are coming along, and how the service industry changes over the years. Furthermore, the plan is to gather more comprehensive statistics that show the importance of tourism for the nation’s economy, the increase in employment opportunities and other key information.
BED NIGHTS In 2014, there were 137,510 bed nights in the Faroe Islands. In 2013, there were 128,767*. This increase is because of tourists arriving from abroad. When put together, the increase in bed nights came near 12%, meaning 11,014 more lodgings. Within the same time period, the amount of lodgings by locals decreased by almost 6%, meaning 2,271 fewer bed nights. The Norwegian market experienced the highest increase by far, as it has grown by 50%, meaning almost 4,000 more lodgings than the previous year. We also saw an increase in many of the other markets, such as Sweden, Italy, the U.S., the Netherlands and France.
* This number is somewhat reduced for various reasons, one being that the numbers for the Summer Festival have been excluded.
4 - Visit Faroe Islands / Annual Report 2014
TOP 10 list of foreign bed nights in 2014 1. Denmark 2. Norway
With only two years of gathering the new statistics, it is still too early for general comparisons, but we can determine that the proportions within the markets have shifted significantly this year. In 2013, 52.2% of the tourists who stayed in the Faroe Islands came from Denmark; now, the Danish numbers are 46.9%, while almost all of the increase stems from other countries. The majority of these numbers belong to the hotels, as they accommodate 75% of all bed nights. Hotels in the Faroe Islands also had the greatest increase from 2013 to 2014. Two thirds of all bed nights are in the capital area. Most of these visitors travel alone, as 55% of the bookings are made by solo travellers on a leisure trip. The hotel capacity has grown by 14% in number of beds, and 11% in number of rooms.
Even though the total amount of bed nights has increased, the amount of arrivals to the locations has decreased. This means the guests stayed for longer periods of time, either overall or at each individual place. CRUISE The number of cruise guests has been continuously growing for many years now and in 2014 the numbers were record high. The amount of cruise ships has been relatively steady over the past years, but the number of passengers is growing. In general, this is because the cruise ships are expanding their capacity, giving them room for more guests. The number of cruise guests this year is five times as large as in 1999. In 2014, there were 50,304 cruise guests in the Faroe Islands from 54 different cruise ships. Furthermore, the cruise ships employed 22,970 people,
3. Germany 4. Sweden 5. The U.K. 6. Iceland 7. Finland 8. France 9. The Netherlands 10. Italy
many of whom leave the ships while they are docked. So the total amount of cruise guests becomes 73,274. Most of the ships dock in Tórshavn’s harbour, but over the past three years more ships have docked in Klaksvík than usual. In 2014, most of the cruise passengers came from Britain, Germany, the U.S., Canada and Australia.
Annual Report 2014 / Visit Faroe Islands - 5
Tourism 2014 in numbers
Arrivals (�Check-in’s) in 2014 Groups(10+), business
5.4 %
Individuals, business
31.1%
Groups(10+), leisure
8.3 %
Individuals, leisure
55.2 %
100 %
2014 bed nights, grouped by country of origin and lodging type Country
B&B
Private
Camping
Total
Difference 2013-2014
38,464
552
8,759
586
48,361
274
1%
The Faroe Islands
22,687
126
10,015
1,567
34,395
-2,271
-6%
Norway
50%
10,857
154
812
184
12,007
3,995
Germany
3,831
277
1,217
1,588
6,913
-336
-5%
Iceland
3,634
61
350
465
4,510
-672
-13%
United Kingdom
3,694
124
588
187
4,593
-9
0%
Sweden
4,511
86
260
152
5,009
1,534
44%
Italy
1,291
116
328
105
1,840
292
19%
Finland
1,768
25
95
33
1,921
581
43%
The Netherlands
1,017
101
366
360
1,844
496
37%
USA
1,200
61
322
28
1,611
506
46%
France
992
86
352
477
1,907
1,265
197%
Spain
796
28
126
26
976
-82
-8%
Greenland
341
8
349
-14
-4%
691
6,016
2,012
50%
12
773%
Other European countries
4,757
South America
153
1,490
415
1,502
1,330
Asia
484
8
95
8
595
128
27%
Australia and New Zealand
368
82
242
31
723
557
336%
Other parts of North America
268
13
12
293
11
4%
The Middle East
58
58
-119
-67%
Other parts of Africa
25
2
27
-79
-75%
58
114
99
660%
Central America / the Caribbean 50
6
North Africa
3
Not listed
2
Total
6 - Visit Faroe Islands / Annual Report 2014
Hotel
Denmark
1,145
796
3
3
1,943
-758
-28%
103,728 2,064 25,216 6,502 137,510 8,743 7%
2014 bed nights, grouped by type and month Type
2014/01 2014/02 2014/03 2014/04 2014/05 2014/06 2014/07 2014/08 2014/09 2014/10 2014/11 2014/12
Bed and breakfast
4,515
6,911
624
469
143
436
642
549
29
Diff. 13/14 8%
14
5,649 11,012 14,180 17,964 14,127 11,640
6,245
5,312
923
1,499
1,981
3,744
6,913
4,167
3,005
1,024
583
284
25,216
-8%
Camping
30
227
1,268
3,177
1,527
153
30
20
70
6,502
127%
Grand Total
3,212
61
Total
34
Private housing
34
2,064
110
Hotel
12
2,961 103,728
3,836 4,996 7,868 7,239 13,363 19,628 28,696 20,370 14,908 7,333 5,929 3,344 137,510
7%
7%
2014 bed nights, grouped by location and month Location
2014/01 2014/02 2014/03 2014/04 2014/05 2014/06 2014/07 2014/08 2014/09 2014/10 2014/11 2014/12
South Streymoy
Total
Diff. 13/14
2,616
3,281
5,839
5,011
9,489 13,000 19,005 12,956 10,026
4,958
4,172
2,294
92,647
5%
Not in South Streymoy 1,220
1,715
2,029
2,228
3,874
2,375
1,757
1,050
44,863
11%
Grand Total
6,628
9,691
7,414
4,882
3,836 4,996 7,868 7,239 13,363 19,628 28,696 20,370 14,908 7,333 5,929 3,344 137,510
7%
% of bed nights (occupancy), by month and year 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2014/01
2014/02
2014/03
2014/04
2014/05
2014/06
2014/07
2014/08
2014/09
2014/10
2014/11
2014/12
The year 2014
2014/01 2014/02 2014/03 2014/04 2014/05 2014/06 2014/07 2014/08 2014/09 2014/10 2014/11 2014/12
2014 lodging capacity, beds and rooms Beds and rooms in the hotels, monthly capacity (beds or rooms * days of the month)) Total
Diff. 13/14
Beds
28,768 25,984 28,768 27,840 29,946 29,970 30,969 30,969 29,970 30,845 29,850 30,845 354,724
11%
Rooms
13,175 11,900 13,175 12,750 13,640 13,770 14,229 14,229 13,770 14,167 13,710 14,167 162,682
14%
Annual Report 2014 / Visit Faroe Islands - 7
Tourism 2014 in numbers
Number of cruise guests, crew members, and total arrivals from 1999-2014 50,000 45,000
Passengers
Crew
60
Vessel
50
40,000 35,000
40
30,000
30
25,000 20,000
20
15,000 10,000
10
5,000 0
0 1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Source: TAKS/Hagstova Føroya
8 - Visit Faroe Islands / Annual Report 2014
The board’s establishing meeting of Visit Faroe Islands as a public company, July 1st 2014.
VISIT FAROE ISLANDS’ BOARD OF DIRECTORS Johannes Jensen, Gist & Vist, chairman Ingibjørg Berg, Tórshavn municipality Jørgen Holme, Atlantic Airways Áki L. Hansen, Eiði municipality Sif Gunnarsdóttir, the Nordic House Oddbjørg Højgaard, Hotel Hafnia Rúni V. Poulsen, Smyril Line Jóhan Pauli Helgason, Ministry of Trade and Industry
Annual Report 2014 / Visit Faroe Islands - 9
Tourism 2014 in numbers
The economic significance of tourism In 2014, at Visit Faroe Islands’ request, Hagstova Føroya began researching the economic influence of the tourists’ expenditure in the Faroe Islands. Because of logistical time constraints, this data is approximately one year behind. Therefore, the numbers in this report are from 2013. The same statistics have also been made for 2011 and 2012 for comparison.
10 - Visit Faroe Islands / Annual Report 2014
REVENUE In 2013, the total amount tourists spent on services and general goods was DKK 577 million; a clear increase since 2011, when the amount was DKK 448 million. In two years, the numbers increased by 29%. The analysis shows that 77% of the total amount was from international transportation and travel agencies. Around 12% was from hotels and other lodging, and 4% was a result of food and drink purchases. The remaining percentages are shared between domestic transportation, clothing sales, excursions and more. We’ve also seen an increase in value added tax within the timeframe, as the numbers have gone from DKK 21 million in 2011 to nearly DKK 27 million in 2013. Tourists have the right to a partial refund of the VAT, but in
total, this accounts for less than DKK 2 million for all three years. JOBS IN TOURISM Unfortunately, we do not have the exact number of jobs within the industry yet, but for the time being Hagstovan shows an increase in jobs from 276 in 2011 to 331 in 2013. These numbers are not all inclusive, as only the international transportation companies, travel agencies, hotels and lodging providers are accounted for. Restaurants, tour guides and other excursion providers, among others, are not yet included. Hagstovan estimates that the total number of jobs within the industry amounts to between 400-500.
GROSS DOMESTIC PRODUCT When comparing numbers, tourism revenues account for a greater percentage of the gross domestic product (GDP). From the years 2011 to 2013, tourism revenue has grown from 3.4% to 4% of GDP. When analysing profit rather than the general revenue, the numbers have grown from DKK 175 million in 2011 to DKK 226 million in 2013. Tourism profits made up 1.4% of the GDP in 2011 and 1.6% in 2013. EXPORT VALUE The Faroese tourism industry accounted for 7.8% of the all product and service exports in 2013. In 2011, this number was 6.8%. If only service export numbers are used, the tourism industry accounted for 42.8% of export in 2013, compared to 38.6% in 2011.
Tourism revenue for 2011-2013, in addition to the increase in value, VAT and number of jobs In millions
2011
2012
2013
334
410
442
Hotels and other lodging
56
61
71
Food and drink purchases
18
20
20
Domestic transportation
14
14
16
Excursions
11 9 10
International transportation and travel agencies
Clothing sales
6
Others
9 10 10
Total revenue
448
7 532
7 577
Increase in value
175
205
Value added tax
21
24
226 27
Number of jobs
276
297
331
Source: Hagstova Føroya
Annual Report 2014 / Visit Faroe Islands - 11
The new strategy for tourism in the Faroe Islands
The tourism strategy Worldwide tourism increase The tourism industry is one of the fastest growing industries in the world. According to WTO, the industry has had an annual growth of 4-5% over the past decade. This increase is expected to continue until 2020. Most of the countries surrounding the Faroe Islands have experienced a large increase within the same timeframe. We do not have the statistics to confirm whether
12 - Visit Faroe Islands / Annual Report 2014
this is the case in the Faroe Islands as well. However, we know that the Faroe Islands have not attracted an equal amount of tourists, and the local industry needs to stimulate growth in order to improve. The capacity of the hotels has not changed much since the mid-1980s, and, proportionally, the amount of guests is one of the lowest in Europe.
Despite this, the Faroe Islands show great potential as a tourist destination. The country’s uniqueness makes it the perfect experience for picky travellers. But without more effective marketing strategies, the Faroe Islands are simply lost amidst the many other destinations. With this in mind, Visit Faroe Islands has created a new strategy where we partner with industry players to promote growth. THE STRATEGY EMPHASIZES THREE MAIN POINTS: 1. Samskipan av marknaðarføringini út frá einum felags brandi: Øll marknaðar1 Focused marketing: All marketing by the industry will be coordinated through one joint brand. 2. Framing: Creating the best possible framework for the industry. The legislation needs to be refined to create a safer framework and increased profit for the providers. 3. Development: Ensure sustainable development, as well as facilitate product development, investments and education within the tourism industry.
Annual Report 2014 / Visit Faroe Islands - 13
The new strategy for tourism in the Faroe Islands
VISION Our vision is that tourism will be a new core industry to the Faroese economy. It should be sustainable and compliant with the needs of the Faroese people, the environment and the economy. Our goal is to double the value of tourism in the Faroe Islands and increase the revenue to no less than DKK 1 billion by 2020. LONG-TERM GOALS OF 2020 Together, we will place the Faroe Islands on the map as a unique, interesting and sustainable tourism destination. 2015: · 140.000 total bed nights · + 200 places of employment (in comparison to the statistics of 2011) · DKK 600 million in revenue. 14 - Visit Faroe Islands / Annual Report 2014
2020: · 200,000 total bed nights · + 450 places of employment (in comparison to the statistics of 2011) · DKK 1 billion in revenue Reaching revenue of DKK 1 billion by 2020 requires an average annual industry growth of 10-11%. Under current conditions, these goals are highly realistic. An increase in bed nights will increase the revenue within the industry, which in turn will create more employment opportunities in all areas of the industry; everything from tour guides, specialised tour planners, airline and sea carriers, hotels and restaurants to sales and marketing positions. Other related industries will also benefit from increased demand.
PRIORITIZING INTERNATIONAL MARKETING In order to meet our goals, most of our resources will be directed towards international marketing over the next few years. This will create a greater focus on marketing rather than product development. The high season is currently too short, and we need to extend it by selling the Faroe Islands as a year-round destination. This can be done by attracting more conferences and segments that work well with what our product has to offer. This will also better our chances of attracting the “right” tourists who are more profitable for the industry. The segments we are targeting can be found in all of the prioritized markets.
CHOICE OF MARKETS AND SEGMENTS The markets are split into A, B and C categories, with A being the main priority.
To acquire more details on our strategy, please contact Visit Faroe Islands.
ti rke Ma
· A-market: The Nordic countries, Germany, Great Britain. · B-market: Benelux, Italy, Spain, France. · C-market: The U.S., China, Japan, Russia, other European countries.
All of our marketing efforts are now tied to our brand to reach the best possible outcome. This includes, but is not limited to: campaigns in the markets, topics in the media, websites, social media, events, presentations, as well as merchandise.
ng
All of our marketing is based on our new brand. First, we will prioritize the group with “low-hanging fruit, i.e. the areas that are most likely to already know of the Faroe Islands, thereby increasing the likelihood of attracting tourists quickly. Therefore, we will focus more on the Nordic countries than we have previously. All of the segments are included in the A market, meaning Consumers (B2C), Media, and Businesses (B2B). We will also work with MICE coordinators in certain parts of the A market. In the B market, we will primarily focus on collaborating with the media and other businesses. Minimal work will be done in the C market, although there will be some campaigns.
aig
mp
ca
B2C
Campaigns
ns
A
B2B
B2C
Events Exhibitions Workshops
Events Exhibitions
B
B2B
Brochures Newsletters Promotional products FAM tours Website C
MEDIA
Press trips Press releases Newsletters Website
B2C
Brochures Social media Website
Annual Report 2014 / Visit Faroe Islands - 15
Visit Faroe Islands
Visit Faroe Islands Visit Faroe Islands (VFI) was part of the Ministry of Trade and Industry until 2014, when it transitioned to a public limited company. Its objective is to coordinate and manage the marketing of the Faroe Islands as a tourist destination in order to increase tourism revenues.
MISSION Visit Faroe Islands’ mission is built on three pillars: The three c’s: · Consolidate, coordinate and campaign for the Faroe Islands as a tourist destination. · By working in conjunction with the members of the industry, VFI’s aim is to rebrand the Faroe Islands as a top tourist destination among target demographics. · VFI aims to be the go-to authority on all things tourism while driving the industry forward. STAFF Visit Faroe Islands currently has six full-time employees and one half-time employee.
THE ORGANIZATION of the staff of Visit Faroe Islands
Director
Marketing Private & PR
16 - Visit Faroe Islands / Annual Report 2014
Marketing Business
Marketing Digital
Office Bookkeeping
A NEW BUDGET = GREATER OPPORTUNITIES
BUDGET In 2014, Visit Faroe Islands had a budget of DKK 12.9 million. The money was spent as follows: -8.5 million on international marketing. -3.7 million on administration/overhead/ payroll/local events in the Faroe Islands. -0.7 million on statistical analysis and gathering. As illustrated, approximately 2/3 of the budget was spent on international marketing, in accordance with the original objective, although more was spent on gathering statistics than in the previous years. The increase comes from a greater focus on gaining data, so we can use this to analyse past trends and guide future policy. VFI expects to gather new data every three years. The budget in 2014 began with 13.4 million, but 0.5 million was immediately allotted for company equity.
VFI was given an additional DKK 2.5 million to be distributed as grants: · 1.5 million to regional organization/local information centres · 0.5 million to NATA (the North Atlantic Tourism Association) · 0.5 million to the ”krónu fyri krónu” grant VISIT FAROE ISLANDS’ GOALS FOR 2014 An extensive launch of the new brand on an international level – complete Finalize brand elements - complete Build MICE department - complete Establish a MICE network – complete Transition to being a public company – complete Create a variety of tools for the Faroese public to get involved in promoting tourism - complete Further development of the Faroe Islands in social media - complete
The larger budget has made all of this possible: · Enter the Norwegian market · Enter the Icelandic market · Enter the Swedish market · Enter the Spanish market in cooperation with Atlantic Airways · Extensive campaigns with Smyril Line in Denmark · Extensive campaigns with Atlantic Airways in Denmark · Expanded international PR work · Increased marketing · More campaigns for targeted segments: fishing, food, motorcycles and more · Development of the website · Create a new brand · First class media kit · New statistics = New compass
Further development of the international PR-work – complete Coordinate the Solar Eclipse on international levels – complete Gather statistics for the tourist industry – complete Organize visitor surveys for more information on the tourists - complete Further development of the new website – in process
Annual Report 2014 / Visit Faroe Islands - 17
The tourism brand of the Faroe Islands
18 - Visit Faroe Islands / Annual Report 2014
The tourism brand of the Faroe Islands In late 2012, Visit Faroe Islands launched a competition to create a national brand for the tourism industry. The aim was to unite the local tourist industry under one banner in order to strengthen the business. This is one of the key aspects to making progress; to have a common identity that every marketing strategy is based on. The Faroe Islands needs to advance past being an unlabelled destination to become a unique and exciting possibility for our interest groups; a destination that people want to travel to sooner rather than later.
concepts created by the two companies, Sansir, from the Faroe Islands, and Liquidminds, from Denmark.
From the Faroe Islands, Iceland, Norway, Denmark, Sweden, England and the U.S., 10 different companies participated in the contest, each of whom entered their best bid on what the new Faroese brand should look like. By summertime, the winners had been chosen, and the decision was to use the
The concept is strong, and the feedback shows that the brand conveys the right message for the recipients, thereby optimizing the marketing efforts.
On the 14th of August, the new brand was revealed at the Nordic House, along with the first signature film. It’s safe to say the brand has been very well received.
The logo is artistic, abstract and open to interpretation. The most iconic reference is the ram, but the logo has also gained inspiration from the image of a wave, a conch, the stern of a Viking ship, wool and the Faroese dance. Annual Report 2014 / Visit Faroe Islands - 19
communities
unaffected by time
Unstoppable
welcome to our 60 million year old theme park, called Mother Nature
Unveil
the story of the islands
The fact is that more people visit the Galapagos Islands every year than the Faroe Islands. But the idea that the Faroe Islands are unspoiled and undiscovered really adds to their potential as a destination. This appeals to the tourists that want to explore their own, unique paths, rather than follow in the footsteps of others.
20 - Visit Faroe Islands / Annual Report 2014
Using the words “Unspoiled, Unexplored, Unbelievable”, and by adding the prefix “un” in front of the keywords in the description, we communicate the notion that the Faroe Islands offer a new experience. This distinguishes the Faroe Islands from more popular places, thereby turning them into a unique and distinct destination. The new brand applies well across media platforms, translates well, and highlights all the Faroese seasons..
USING THE BRAND Visit Faroe Islands is the owner of the brand while everyone else in the industry is invited to use it. By offering the brand “Visit Faroe Islands” to the tourism companies, we provide them with a tool to bolster their own initiatives while maintaining their own individual identities.
unbroken
knitting traditions
In addition to this, we’re also going to encourage all Faroese people to use the brand in their spheres of influence, whether in meetings, as exchange students, or in their digital lives, etc. A brand book can be found in Faroese.
real life
unplugged
experience living room concerts
FIVE INTERNATIONAL AWARDS In 2014, our Summer branding film won five international film awards in the categories “Best editing” (Zagreb Tourfilm Festival), “Nature & ecotourism” (Bulgaria), “Outdoor tourism” (Baku International Tourism Film Festival), “Destination Marketing” (Czech Republic), and “Best editing” (Portugal). Two Sansir representatives, Tór Verland Johansen (client director), and Bogi Henriksen (creative director), can be seen picking up the award in the Czech Republic in October of 2014. Annual Report 2014 / Visit Faroe Islands - 21
Visit Faroe Islands creates media buzz
Visit Faroe Islands helps create more than DKK 57 million in media buzz.
22 - Visit Faroe Islands / Annual Report 2014
Press coverage for 2014 broke all previous records. By investing a DKK million, Visit Faroe Islands accomplished a PR net worth of DKK 57.2 million, nearly tripling the previous year. In 2014, a total of 162 international media contributors were invited on press visits to the Faroe Islands. In 2013 and 2012, the Press totalled 100 and 50, respectively. The magazines and newspapers represented come from countries such as Denmark, Norway, Sweden, Finland, the UK, Germany, Italy, Spain, France, Holland, Belgium, Poland, the USA, Australia, New Zealand, Singapore, China and Russia.
Annual Report 2014 / Visit Faroe Islands - 23
Visit Faroe Islands creates media buzz
24 - Visit Faroe Islands / Annual Report 2014
Annual Report 2014 / Visit Faroe Islands - 25
26 - Visit Faroe Islands / Annual Report 2014
Meet the staff of Visit Faroe Islands GUÐRIÐ HØJGAARD Director
SÚSANNA SØRENSEN Leisure Marketing Manager & Press Officer
ANNLEYG LAMHAUGE MICE Marketing Manager
Mobile: +298 55 61 35 guri@visitfaroeislands.com
Mobile: +298 55 61 38 susanna@visitfaroeislands.com
Mobile: +298 55 61 36 annleyg@visitfaroeislands.com
BÁRÐUR EKLUND Digital Marketing Manager
BRYNHILD D. WEIHE Office Assistant
LEVI HANSSEN Content Writer
Mobile: +298 55 61 37 bardur@visitfaroeislands.com
Mobile: +298 55 61 39 brynhild@visitfaroeislands.com
Mobile: +298 50 32 65 levi@visitfaroeislands.com
Please feel free to contact us with any questions you might have about tourism in the Faroe Islands.
Annual Report 2014 / Visit Faroe Islands - 27
Design and layout: Sansir
Visit Faroe Islands Í Gongini 9 Postsmoga 118 110 Tórshavn Tlf. +298 20 61 00 info@visitfaroeislands.com www.visitfaroeislands.com