ONLINE LABEL SPECIALIST COMPANY OF THE MONTH
Printed labels on rolls for brands and businesses I
n this issue of Products & Services Review, we are delighted to select Labels International as our online label specialist Company of the Month. There has been an explosion in new businesses since the COVID-pandemic across the UK: the leading financial services provider: Legal & General reported that 770,000 new UK businesses were created in 2020 alone, with most trading online or through mail-order. Businesses, from cottage industries to SMEs need to consider the art and design of packaging, down to the detail of labels. Using a silver metallic label on a jar of handmade strawberry jam, could make the product stand out easily against competitors. The devil is certainly in the detail and labels should never be an afterthought but more a central part of any marketing strategy, for new or existing companies.
badges and promotional pens. With an annual turnover of £13M – J & A has certainly earned it place as a major heavyweight in the garment decoration speciality industry. With the advent of the internet age, customers can now digitally create their own designs in a secure online portal. The 24/7 digitised portal allows customers to check orders, obtain quotes, review and proof designs, all at the click of the button. What is unique about J & A though is that though the team have embraced technology with open arms, they still maintain exceptionally high customer service standards, as Simon Holderness: UK Sales and Marketing Director outlines, “We know that everyone is at a different stage on their digital journey, so for this reason, we have maintained our staff-centred approach. Not everyone is comfortable communicating with automated
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“We are particularly interested in supporting customers through our labelling division: Labels International and readily welcome any new or existing enquiries.” Labels International offers an extensive wide-range of custom label products in highresolution colour printing. With a lead delivery time of up to five working days with express delivery available, customers can receive their labels in next-to-no time. The choice of labels is extensive and includes the following: ◆ Standard labels: Poly Labels (PP) ◆ Paper Labels ◆ Removable Labels ◆ Clear-Labels ◆ Metallic Labels (including foil) ◆ Special Labels: textured paper, kraft paper and tamper-evident ◆ Eco-friendly Labels
Labels International is one of 8 successful divisions of J & A (International) Limited: a powerhouse in the garment decoration speciality industry. Established in 1979, before the whole commercial rollout of screen-printed manufactured badges, J & A captured the imagination of the market and is considered today a pioneer across the industry. Formed by partners from the commercial laundry and industrial garment decoration backgrounds, it quickly became the first UK Company to wholly specialise in badge manufacturing. The Lincolnshire-based company has evolved to become Europe’s largest manufacturer of heat-sealed badges and transfers for high-profile clients such as BMW, Tesco and Unilever. Over the decades since inception, the company has weathered several economic recessions through timely diversification from commercially launderable workwear to custom name
rolls for brands and businesses, printed signage and banners, custom-printed packaging, printed and engraved pens, custom stickers and of course, our ongoing commitment to industrial workwear and bespoke garment transfers.”
Al chatbots, which seem to have become the quintessential consumer experience from banking to online groceries. Many of our customers still want to talk to an experienced consultant on the phone and we are happy to oblige. We have dedicated phone lines for new and existing customers, providing a super-charged customer experience.” “With customer service in mind, our seven divisions are easily accessible from our main website with direct websites. We provide services across the following: printed label
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“Our eco-friendly labels are an excellent choice for companies looking to upgrade their labels to greener options. We have grass paper labels, compostable paper labels and recycled paper labels.” “Our Grass Paper Labels for example, are made from 30% sun-dried hay and 70% FSC certified virgin pulp. Compared to more traditional wood pulp processing, this sustainable method uses 97% less energy usage and 99% less water consumption.” “This natural light green/brown coloured
