Printed labels on rolls for brands and businesses

In this issue of Products & Services Review, we are delighted to select Labels International as our online label specialist Company of the Month.

There has been an explosion in new businesses since the COVID-pandemic across the UK: the leading financial services provider: Legal & General reported that 770,000 new UK businesses were created in 2020 alone, with most trading online or through mail-order.

Businesses, from cottage industries to SMEs need to consider the art and design of packaging, down to the detail of labels. Using a silver metallic label on a jar of handmade strawberry jam, could make the product stand out easily against competitors. The devil is certainly in the detail and labels should never be an afterthought but more a central part of any marketing strategy, for new or existing companies.

Labels International is one of 8 successful divisions of J & A (International) Limited: a powerhouse in the garment decoration speciality industry.

Established in 1979, before the whole commercial rollout of screen-printed manufactured badges, J & A captured the imagination of the market and is considered today a pioneer across the industry. Formed by partners from the commercial laundry and industrial garment decoration backgrounds, it quickly became the first UK Company to wholly specialise in badge manufacturing. The Lincolnshire-based company has evolved to become Europe’s largest manufacturer of heat-sealed badges and transfers for high-profile clients such as BMW, Tesco and Unilever. Over the decades since inception, the company has weathered several economic recessions through timely diversification from commercially launderable workwear to custom name badges and promotional pens. With an annual turnover of £13M – J & A has certainly earned it place as a major heavyweight in the garment decoration speciality industry.

With the advent of the internet age, customers can now digitally create their own designs in a secure online portal. The 24/7 digitised portal allows customers to check orders, obtain quotes, review and proof designs, all at the click of the button. What is unique about J & A though is that though the team have embraced technology with open arms, they still maintain exceptionally high customer service standards, as Simon Holderness: UK Sales and Marketing Director outlines, “We know that everyone is at a different stage on their digital journey, so for this reason, we have maintained our staff-centred approach. Not everyone is comfortable communicating with automated Al chatbots, which seem to have become the quintessential consumer experience from banking to online groceries. Many of our customers still want to talk to an experienced consultant on the phone and we are happy to oblige. We have dedicated phone lines for new and existing customers, providing a super-charged customer experience.”

“With customer service in mind, our seven divisions are easily accessible from our main website with direct websites. We provide services across the following: printed label rolls for brands and businesses, printed signage and banners, custom-printed packaging, printed and engraved pens, custom stickers and of course, our ongoing commitment to industrial workwear and bespoke garment transfers.”

“We are particularly interested in supporting customers through our labelling division: Labels International and readily welcome any new or existing enquiries.”

Labels International offers an extensive wide-range of custom label products in highresolution colour printing. With a lead delivery time of up to five working days with express delivery available, customers can receive their labels in next-to-no time.

The choice of labels is extensive and includes the following:

• Standard labels: Poly Labels (PP)

• Paper Labels

• Removable Labels

• Clear-Labels

• Metallic Labels (including foil)

• Special Labels: textured paper, kraft paper and tamper-evident

• Eco-friendly Labels

“Our eco-friendly labels are an excellent choice for companies looking to upgrade their labels to greener options. We have grass paper labels, compostable paper labels and recycled paper labels.”

“Our Grass Paper Labels for example, are made from 30% sun-dried hay and 70% FSC certified virgin pulp. Compared to more traditional wood pulp processing, this sustainable method uses 97% less energy usage and 99% less water consumption.”

“This natural light green/brown coloured label is allergen-free, uses a low-migration adhesive and is vegan-friendly-perfect for vegan food, drink and gift product labelling across the board.”

“As a company, we have always taken sustainability very seriously and installed solar roof panels decades ago. We provide organic food in our workplace canteen and our employees can make use of the woodland garden or meadow during lunch time. Across all seven of our divisions, we’ve introduced a range of eco-friendly options and we are currently looking at aligning our company with a local tree-planting scheme to offset our carbon footprint,” added Simon.

The range of labels include the popular clear/transparent labels, available in gloss or matt finish, digitally printed with durable, waterproof properties. These labels are perfect for a new or existing mineral water bottle range, for example.

The tamper-evident labels are ideal for products across the electronic device or pharmaceutical/ alternative health markets. The design deters tampering and theft at production or retail level, with the label either breaking into tiny, fragmented pieces or showing clearly the void image, depending on which of the two designs was chosen. This is a perfect choice for customers who need tampering deterrents on their products, giving end-consumers peace of mind. Likewise, the removable labels are strategically designed for promotional offers or additional information as the adhesive allows for easy removal without leaving any residue.

Labels International regularly receive glowing five-star reviews from delighted customers on Trustpilot, commenting on the user-friendly website, cost-effective pricing structure, speedy delivery, excellent customer service and exceptionally high-quality labels, “Great customer service, great prices, great experience, good communication, what else can I say...they are GREAT. Brilliant! Will order again soon.”

If you’re looking to launch a new product line, re-brand existing models, wish to order a sample or simply need some advice and guidance on labelling, contact the sales team today through the contact details below:
T 01790 729850 (new customers)
T 01790 755850 (existing customers)
sales@labels-international.co.uk
https://www.labels-international.co.uk
https://www.ja-int.co.uk