Dear Member, Congratulations BACN - we have won Association of The Year for the third year in a row! We can all be proud of what we stand for and all we have achieved in the previous year, and year on year. Thank you to all those who voted for us and for the warm and loud applause we received on the night! Congratulations also to Sharon King who won Aesthetic Nurse Practitioner of The Year, well deserved. Last call for our 2013 Membership Survey The survey was opened in July and so far only half of our members have taken the time to complete it. I must emphasize how important this survey is. We are about to engage with government appointed bodies to determine the landscape of aesthetics in the years to come. We NEED credible statistics to present and make sure any case we make reflects our membership. We also use the survey to design our strategic plan. If you haven’t already done so, please take a couple of minutes to complete the survey NOW. http://www.surveymonkey.com/s/8RYGYW6 Lots of important news and updates to share, if you don’t have time to read now, remember all the newsletters are available on the website. This month we have news on the following;
The Career and Competency framework for Nurses in Aesthetic Medicine Keogh- did we imagine it? CEN update- Sharon Bennett appointed as the clinical lead on the Non-Surgical Document. Is she a doctor? Is she a surgeon? No! She’s a NURSE. BACN Value for money BACN AGM 2013 BACN workshops for 2014
The Career and Competency Framework All members were sent an electronic copy of the framework free of charge last month. If you missed it or have lost it in your spam boxes, it is available for download on the website. Please be aware of the terms of copyright, this is for your own personal use and not for sharing or for business use. Hard copies are available also; £25.00 for members, £45.00 for non-members and under license for businesses (trainers and mentors for example). These charges are to recover the costs of producing them and also to raise funds for future projects, including the revisions and updates we will need to undertake for revalidation of our accreditation with the RCN next year. The document has met with high acclaim from all who have read it so far. It has been shared with Health Education England (charged with developing training standards in aesthetics), The NMC revalidation unit and Chief Nursing Officer, The RCN, The Secretary of State for Health, politicians who have an interest, The Department of Health and relevant Journals and publications. We will continue to disseminate, to promote and ensure we have recognition for nurses and the work we do.
The working group will be working on the next edition in The Spring, so your feedback and suggestions will be welcome. Please send by email to firstname.lastname@example.org. KEOGH No doubt you are all wondering what happened to The Keogh report. It is our understanding the Department of Health Implementation Group are still working on it. Numerous deadlines have come and gone, we can only hope this means they are taking it seriously and not that they are hoping to slip it out behind bigger news. We have been assured that we will receive a copy directly the minute it is published and will keep you informed. We can tell you that The BACN have been invited to join an expert working group by Health Education England, we have submitted the competencies and a Framework for Education written by Andrew Rankin and our new Education Committee. We have also been reaching out to members of BCAM, BAD, BAPRAS and BAAPS suggesting we must all come together to agree common ground and collaborate more to determine the standards we require. If the government is weak in its recommendations, we need to be strong and take the reins to raise the bar for standards of practice in this field amongst the professionals who are members of our bodies. Progress has been slow, partly because we would all like to know what the government will propose. BACN wants to have a Plan B involving other professional bodies. We are working on a plan C should we have to go it alone. We have been informed by The Implementation Committee that The BACN will be invited to view the document 2 hours prior to publication and that they are aiming for January. The report is not anticipated to be overly prescriptive, so we expect a very busy year ahead, and rest assured we will keep members well informed.
BACN workshop - SUPER SECRETS of BUSINESS SUCCESS Join us for the best business meeting of the year! Monday March 10th 2014 Registration from 9.30am for prompt 10am start, 5.30pm finish Royal College of Obstetricians and Gynaecologists 27 Sussex Place, Regent's Park, London, NW1 4RG
Solely geared to nurses in medical aesthetics looking to increase their business success whilst maintaining the caring side of their practice. Our inaugural business workshop in March 2013 was considered the most interesting and informative meeting to date. A variety of industry experts and guests will talk to you about: VAT point of contact launching of new systems to make your life easier mobile practitioners simple access to your patients records and easy auditing essential marketing aids AND MANY MORE EXCITING TOPICS TO BE CONFIRMED *There will be a few exhibitor stands though this is not an exhibition (Programme to be finalised)
Cost: BACN member - £99 (subsidised rate) click HERE to register and pay Non-Members - £160 click HERE to register and pay. *Day Includes teas, coffees, lunch and post-meeting wind down drinks.
Places limited to 80 delegates; book your place early to save disappointment Don't miss out! Register and pay above.
CEN As you all should be aware, Sharon Bennett has been representing nurses as BACN Vice Chair, on the British Standards Committee as part of the European Standards working party. The document has recently suffered a setback, as European countries have determined the Standard should be split in two, separating surgery from nonsurgical procedures. Ironically, this is what we wanted in the first place. However, the UK party have nominated our own Sharon Bennett to be the clinical lead on the document. We are extremely proud of Sharon who has truly earned the respect of not only the UK committee, but also other European parties. Well done Sharon!
BACN Value for money Membership subscriptions will remain at £150 for the year ahead. You are able to pay in monthly instalments, as an annual one off payment or by standing order monthly. £150 represents extraordinary value for money since you are entitled to 10% off insurance (saving an average of £75 per year) plus discounted subscriptions to journals and discount codes for meetings, conferences and events. In 2014 we will be launching a membership Book Club in association with WordPress which will provide 20% discounts, Book Reviews and Book of the Month, with online browsing and ordering. We will send discount codes for all events out in newsflashes and post on our website alongside any conference or event postings. We will also have a number of Super Events in 2014, in collaboration with key sponsors exclusive to BACN and BCAM Members. These will be held around the country and will be posted in Newsletters, Newsflashes and on the website. BACN AGM 2013 This year’s AGM will be hosted again online to give everyone the opportunity to engage. Accounts and proposals will be posted and survey monkey will be used for voting. Please submit any agenda items you wish to be included by 31st December to email@example.com
Dan Travis – Business Tips It’s the end of the year, so time for some straight talking. Marketing Advisor to the BACN Getting rid of things that don’t work. I would like to see every clinic owner PLEDGE to do the following in 2014. Let’s call them your New Year’s Resolutions! 1. STOP! putting up with anything or anyone who is a drain on your time or resources. That includes: Problematic Customers or clients, suppliers, staff, your website person, your marketing person, costly advertising, unproductive salons. As you know, you do not have time for inefficiency, tardiness and customers that cancel. If you are still travelling to that clinic 20 miles away, the one that still has a 40% cancellation rate, and the only reason you are going there is because the salon owner brings you new clients and advertises your services; then it is time to stop. Time to say goodbye. If a particular product or service is not making profit then you need to check with other nurses to see if they are having the same problem. Attachments to treatments that do not sell are a real problem for most clinics. There are easy ways of seeing what treatments are working and how the successful clinics are selling them. As I have written about extensively in this newsletter - There is an answer to advertising that does not work and your website problems. I’ll state this again - “Change your web people if you are having problems and switch from ineffective advertising to concentrating on your existing client database.” The latter is what successful businesses are doing across the board, it is certainly what the more dynamic clinics are doing now. 2. Start training yourself in Marketing and Sales and get really good at it in 2014. Understandably, most clinic owners put all their training time into ‘professional’ development. Business training, Marketing and Sales tend to get overlooked. They are also ‘outsourced’ and this can be a big problem. Clinic owners already fully understand that they have to act as a business. They are reluctant, however, to gain a direct understanding of what profit building processes they can put in place and why they work. It is often easier to pay someone else to do this, to ‘outsource’. To put it bluntly, you need to understand the why, how, what and when of business success. Business training is available for clinic owners and I strongly urge you to start looking at this very seriously. It is a radically different business world from when most clinic owners became independent in 2007. Not only that, but the purchasing perspective of our clients has also changed, however do not fret; there is a lot we can do about that. Two useful links for Business Training. For Business Training - www.stepbystepclinic.co.uk For Marketing Training - www.marketingclinic.org If you have a marketing challenge that you would like to discuss please call me on 07826 068 248
Journal of Aesthetic Nursing Conference Journal of Aesthetic Nursing’s second annual national aesthetic nursing conference ‘Beyond the Skin’s Surface’, December 13th, was charged with high spirits and chock-a-block with professional, comprehensive presentations and panel discussions, which were led by some of the UK’s top aesthetic nurses. BACN members were key speakers at the conference. Marea Brennan Thorns kicked off with a keynote speech tackling the question: ‘What will aesthetic nursing look like in 2020?’. Helena Collier gave a detailed overview of the facial anatomy beneath the skin, covering muscles, nerves and vessels. Lynn Warren then took the podium, followed by Lorna Bowes and Annie Cartwright. Lisa Mason discussed indications and outcomes for laser skin resurfacing, drawing on her experience at sk:n clinics, and Michaela Barker from Syneron-Candela opened up aesthetic nurses’ horizons to the world of body contouring. See the BACN website NEWS Section for Natasha Devan’s summary of the Conference.
Sponsored Regional Workshops The following workshops are currently being offered: Skin Rejuvenation and Scar Repair – Skin-needling treatments and new electrical medical devices Company: Aestheticare/Ferndale Pharmaceuticals Micro-medical skin-needling involves the production of thousands of controlled micro-medical skin-needle columns in the dermis, whilst leaving the epidermis intact. This stimulates a wound healing repair and regeneration mechanism that results in dermal regeneration, normalised collagen formation and increased angiogenesis. The effectiveness and excellent safety profile of the treatments have resulted in the technique rapidly becoming established in Europe and Asia as a front-line medical aesthetic treatment for acne scars, texture, tone, line, wrinkle and laxity improvement in ageing and photodamaged skin, and stretch marks. We will discuss the development of micro-medical skin-needling and its mechanism of action, and review micromedical skin-needling’s therapeutic role in the treatment of acne scars, ageing skin and stretch marks, including evidence-based protocols and outcomes. We will then review the latest developments in skin-needling, including the introduction of a new electronic microneedling system for skin rejuvenation and scar repair, and the increased level of intensity, control and comfort that it provides. Regenlite - Effective Acne, Skin Rejuvenation and Vascular treatments. Company: Chromogenix. Regenlite is a medical laser using SmartPulse ™ technology. Regenlite has been engineered to supply exactly the right amount of light energy to the vessels at exactly the right time, taking them to the brink of damage and maximising collagen stimulation without causing long-term impairment. The laser offers swift and effective treatments with no need for cooling or anaesthesia and little or no visible after-effects, allowing the patient to resume their normal routine quickly. The effectiveness of the Regenlite treatment has been evaluated using biochemical analysis, electron microscopy histology, ultrasound imaging and clinical studies and has been described in Lancet publications in TGFβ research papers. i-LipoXcell The Most Advanced Fat Reduction and Body Shaping System. Company: Chromogenex i-Lipoxcell incorporates four technologies for intelligent body fat analysis and measurement, dual wave length laser diode, IR Vacuum massage and Multi-polar Radio Frequency. i-Lipoxcell incorporates both visible red and Infra-red laser for bio-stimulation of metabolic pathways resulting in the release of fatty acids and glycerol, shrinking fat cells. Results are seen immediately. Treatment is safe and comfortable and can target specific stubborn pockets of fat as well as reshaping the body.
Sculptra Training - One day refresher course Company: SinclairPharma Sculptra Training courses available All proposed workshops would run 10am – 4pm with 45 mins for lunch. 1 day refresher training course – including new & updated techniques for Sculptra.
Sculptra Training - 2 Day beginners course – including theory & practical sessions for new users to Sculptra Company: SinclairPharma Sculptra Training courses available All the proposed workshops would run 10am – 4pm with 45 mins for lunch. 2 Day beginners course – including theory & practical sessions for new users to Sculptra
Master class seminars – including KOL meetings & discussion groups Company: SinclairPharma Sculptra Training courses available All the proposed workshops would run 10am – 4pm with 45 mins for lunch. Master class seminars – including KOL meetings & discussion groups Go to the Members Area of the website to register your interest – these workshops will only go ahead if enough members make it a viable meeting.
South West Regional Group Date: 27 January 2014 Time: 9.30 Venue: Waynes Bistro Address: A303 Camel Cross, Podimore, West Camel, West Camel, BA22 7
We would like to take this opportunity to wish you all a very Happy Christmas and a healthy and successful New Year! Kind Regards,
Emma Davies BACN Chair