SECTION I
CONSUMER BEHAVIOR
PURCHASING POWER
CHAPTER 1
VIEWS ON INVESTING MONEY BY RACE/ETHNICITY
I B E L I E V E I N I NV E S T I N G M Y M O N E Y
Total
Hispanics
37%
41%
41%
42%
49%
66%
60%
63%
58%
62%
Views on Investing Money (by Race/Ethnicity)
I N V EST I N G M O N EY I N T HE ST O C K M A RK ET I S T O O R IS KY
Whites
African-Americans
Asian-Americans
Source: Think Now Research, Money Report 2017 campaigns.thinknowresearch.com/downloads/thinknow-money-report-2017.html
VIEWS ON SPENDING MONEY BY RACE/ETHNICITY
29%
27%
25%
TOTAL
HISPANICS
15%
16%
18%
19%
22%
25%
27%
Source: Think Now Research, Money Report 2017 Views on Spending Money http://campaigns.thinknowresearch.com/downloads/thinknow-money-report-2017.html (by Race/Ethnicity)
WHI T ES
Very cautious
A F RI C A N- A M ERI C A N S
A SI A N -AMER ICANS
Somewhat cautious
Source: Think Now Research, Money Report 2017 campaigns.thinknowresearch.com/downloads/thinknow-money-report-2017.html
DATO S Source: Think Now Research, Money Report 2017 http://campaigns.thinknowresearch.com/downloads/thinknow-money-report-2017.html A Z
2 0 1 7
23
T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T