DATOS is the largest compilation of secondary research on Hispanic consumers in Arizona and the United States. Through our continued partnership with Vitalyst Health Foundation, we are able to analyze the economy and all the data we have collected through a dynamic framework that lets us see the contributions of Arizona Hispanics in relation to the social determinants of a healthy community.
The theme for the 27th annual DATOS publication centers around the vital sector of Transportation. Our Transportation chapter has features from Valley Metro (p.252), TUFESA, the luxury Mexican bus company (p.256), and a look back with the Arizona Republic and La Voz at their transportation coverage (p.259). You also will learn about the incredible local economic impact of “America’s Friendliest Airport” (p.262), meet Joya Kizer, one of Sky Harbor’s most successful entrepreneurs (p.265) and get an insider’s view of rideshare from Lyft (p.267).
