SECTION I
CONSUMER BEHAVIOR
LANGUAGE & MEDIA
CHAPTER 4
CULTURAL PRIDE IS STRONG AND ENDURING AMONG HISPANIC AMERICANS
83
76
%
93
%
FEEL THE NEED TO PRESERVE CULTURAL TRADITIONS
ARE VERY PROUD TO BE HISPANIC
70
%
%
SAY BEING A PART OF THE HISPANIC COMMUNITY IS EXTREMELY IMPORTANT
WISH THEY HAD MORE WAYS TO SHOW THE WORLD HOW PROUD THE ARE TO BE HISPANIC COURTESY OF
Source: 2015 U.S. Yankelovich monitor
YOUR MESSAGES SHOULD BE IN-LANGUAGE AND IN-CULTURE, TOO
68
79
%
%
BELIEVE THERE SHOULD BE MORE COMMERCIALS DIRECTED SPECIFICALLY TO HISPANICS
SAY "COMPANIES THAT MAKE SINCERE EFFORTS TO BE A PART OF, OR INVEST IN, MY COMMUNITY DESERVE MY LOYALTY."
Source: 2015 U.S. Yankelovich monitor
DATO S
80
%
OF HISPANICS APPRECIATE BUSINESSES THAT COMMUNICATE WITH THEM IN SPANISH COURTESY OF
A Z
2 0 1 7
181
T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T