If you’re interested in a single marketing campaign, try the Campaigns report. The Campaign report, shown in Figure 9-3, shows how Google Analytics segments visitation data based on a marketing campaign, which have been identified using the linktracking parameters in Table 9-3.
Figure 9-3. The Campaign report automatically segments site data based on the utm_campaign value
How to Tag Links The process of link tagging is simple. Start by identifying the marketing information to be placed in the query-string parameters. Specifically, you need to identify the campaigns, mediums, sources, and potential keyword and content values. Remember, you use the keyword parameter only for tracking search-based ads, and you use the content parameter to identify different variations of an ad. I recommend using some type of spreadsheet to organize the information. Once you have identified all the parameter values, modify the destination URLs to include the parameters and values. Place a question mark at the end of the destination URL followed by the query-string parameter. Separate each name-value pair using an ampersand (&).
94 | Chapter 9: Marketing Campaign Tracking