annual report report iI 2013 annual
Awamaki collaborates with rural Andean communities to create economic opportunities and improve social well-being. We are a growing and sustainable social business that gives capacity-building and market access opportunities to poor Andean women. We believe that empowering women transforms communities. Poor women know what their families need. Given the opportunity to earn an income, they invest in their children, their homes, their farms, their businesses and their communities.
We couldnâ&#x20AC;&#x2122;t do it without your help. We hope the stories of these women inspire you as they do us.
Table of COntents 1 2 3 4 5 6 7 8 9 10
Message from the Executive director Our Solution: Introducing the Impact model Empower, Connect, Transform One Artisanâ&#x20AC;&#x2122;s Story Sustainable Tourism Community Education Whatâ&#x20AC;&#x2122;s Next Financial Statement Supporters Staff, Board, and Partners
Message from our Executive Director
Dear Friends and Supporters, Awamaki has had incredibly dynamic growth, fueled by the energy and creativity of our volunteers, staff, board and founders. In 2013, we began a new phase. Our start-up frenzy began to wear off. Our fair trade product sales experienced steady growth. Our capacity-building grant from the U.S. State Department had a successful first year. For the first time, there was no new catastrophe - I mean, exciting challenge - to solve every day. We had the opportunity to take a breath, step back, and take a longer view of our impact. As moments of reflection are wont to do, this precipitated a small existential crisis. What exactly, we ended up asking ourselves, is the point of all this? The women in our programs are confident, competent and empowered in their community thanks to the income they are earning. They have improved product quality, they run meetings and attend trainings, and they fill our orders reliably so we can sell their beautiful work. So now what? we wondered. Will we just work with these women for the life of the organization, doing trainings and placing orders? Non-profits, it is often said, should be trying to put themselves out of business. We arenâ&#x20AC;&#x2122;t going out of business anytime soon. But what happens to our artisans if we do? So we decided, when we thought about it, that no, this is not the point. The point is not just to give income-generating work to rural womenâ&#x20AC;&#x2122;s cooperatives, though that is a laudable and impactful goal that we have worked for years to achieve. The point, rather, must be to empower those women to launch and run their own cooperative businesses so that they donâ&#x20AC;&#x2122;t need us to earn that income, and then to do this for as many women as possible, across the Sacred Valley, across Peru and even across the Andes. Over the last five years, we have grown from 2 staff, 10 women and one small store to 11 staff, 130 women and clients all over the world. Over the next five years, we aim to advance from simply providing economic opportunities to helping women transform into successful, independent entrepreneurs. Our goal is to graduate artisans from our business incubator so that they can sell their work to other clients as well as us, and so that we can expand our reach to other women in other cooperatives across the region. Sitting back on our haunches and letting Awamaki run itself did sound nice. For now, though, we are setting the bar higher so that we can create the most transformative, lasting and sustainable change possible for rural women, their families and their communities. Now that is definitely the point. Maybe in another five years, we will finally be able to relax. Thank you so much for your support in this journey with us. Kennedy
Our Solution; Introducing the Impact Model
A Pathway to Self-Sufficiency in Women-Owned Businesses. Our approach to ending poverty goes beyond market access. We teach skills to incubate and launch powerful, sustainable, women-led businesses that link with international markets. We call this our Impact Model. The Impact Model charts a course for poor, rural women’s cooperatives to attain independent business leadership no matter their education or skill level. We offer structured benchmarks and challenging milestones. Cooperatives advance through a program of intensive capacity-building combined with increasing business responsibility and market access. The Impact Model includes: • Quality standards with teaching tools that empower artisans to implement quality control • Business Administration, like taking meeting attendance and planning and managing production calendars • Financial Management, like opening a bank account and to purchasing materials and setting prices • Market and sales education, including facilitating artisans’ first direct linkages with international buyers Our goal is to graduate women’s cooperatives as independent, successful small businesses. The model is replicable and scalable and will allow us to increase economic opportunities for cooperatives across the region. Charitable contributions fund the capacity-building programs that make the Impact Model possible. Donations large and small allow Awamaki to increase economic opportunities for cooperatives across the region.
in their own words “The income I make from weaving helps me provide for my children’s education and nutrition.” Jesusa, Weaver
“I have three kids. I am grateful for my flexible schedule with Awamaki. My advice for other women is to set an example of a strong work ethic for your children.” Justa, Seamstress
“I don’t worry any more about how to afford to send my kids to college.” Rosa, Knitter
“Before working with Awamaki, I had a lot of different jobs. Now, I spend most of the week teaching spanish at Awamaki. I am saving for a house, but I have a little left over to travel in Peru. Working with tourists and volunteers makes me want to travel abroad! Someday I want to go to China and Egypt.” Aby, Spanish Teacher
Awamaki believes that when hard-working women have the tools and opportunity for business leadership, they rise to the challenge
Awamaki creates market access for more than 130 women, through our fair trade store in Ollantaytambo, sustainable cultural tours, and international retail partnerships.
Transform connect In 2013, the women in Awamakiâ&#x20AC;&#x2122;s partner cooperatives earned a culmultive $89,000,
allowing them to buy nutritious food for their families, send their children to school, access health services, make improvements to their homes, and save for the future.
One Artisan’s Story; Marcelina The Women’s Cooperatives Program organizes cooperatives and provides access to market for Quechua artisan women. These cooperatives produce hand-woven textiles, knitwear, hand spun alpaca yarns, and sewn products. Marcelina is 23 years old and lives in Kelkanka, a tiny village that sits 13,000 feet above sea level. Marcelina attended two years of primary school but does not read, write, or speak Spanish. With no electricity and about three hours from the nearest town, Marcelina and her family are isolated from modern markets and amenities. Before working with Awamaki, Marcelina’s family subsisted on the potatoes they farm. This year, after participating in Awamaki’s quality workshops, Marcelina began selling her textiles in Awamaki’s retail store in Ollantaytambo. “I use my income to buy food at the village Sunday market. Now I buy carrots, beans, onions, rice, sugar, salt and oil,” said Marcelina.
Sustainable Tourism The Sustainable Tourism Program benefits local women, families and business owners by offering tours, arranging workshops, facilitating homestays, and arranging Spanish classes. Tours visit Awamaki’s weaving center in the village of Patacancha to learn about Andean weaving traditions and purchase textiles from cooperative members. Virginia, 26, is the mother of two little children and the leader of the Huilloc weaving cooperative. She and the women in her cooperative weave and sell textiles through Awamaki, but until the Huilloc Tourism Program began, she and her fellow weavers did not know who was buying their work. Now, she and the others are able to supplement their income through the Awamaki Sustainable Tourism program. Virginia said, “We are very happy to be working with the tourism program because it gives us the opportunity to sell our textiles to the tourists directly. It’s nice to meet the people who are buying our textiles.”
Community Education Program The Community Education Program provides skills-building opportunities to Awamaki’s weavers, knitters, spinners, seamstresses, homestay families and Spanish teachers, as well as the general community. Jenny signed up for Awamaki’s new Spanish teacher training course in 2011. She attended every training session thanks to childcare funded by individual donations. She now spends several hours per week in the classroom. Using savings garnered from Jenny’s work as a Spanish teacher for Awamaki, she and her husband have purchased a plot of land and are constructing their first home together. “I love my students and learn from them every day. I am so lucky to be exposed to different cultures and earn a living doing something I enjoy.”
How you can help Awamaki in 2014-2015 Donate Support trainings to teach skills and change lives. Shop Support our artisans directly by buying their fair-trade products at www.awamakistore.org
Visit Plan a trip to peru. volunteer or visit the communities to learn about andean life directly from our artisans.
Statement of Financial Positions
2013 2012 2011 Cash $50,200 $33,300 $34,900 AR $1,100 $0 $870 Prepaid Expenses $0 $900 $0 Inventory $4,500 $16,800 $6,700 Fixed Assets $2,400 $8,400 $11,049
Income Contribu)ons 22% Grants 12% Program 63% Fundraising 3%
TOTAL ASSETS $58,200 $59,400 $85,400
Fundraising 3% Contribu)ons 22%
Liabilities $0 $0 $1563 Net Assets
Opening Balance Unrestricted Net Assets Net Income Total Net Assets
$10,000 $49,400 -$1,200 $58,200
$10,000 $58,000 -$8,600 $59,400
$10,000 $29,390 $34,479 $83,870
Grants 12% Program 63%
Total Liability & Net Assets $58,200 $59,400 $85,433
Statement of Profit and Loss
Revenues 2013 2012 2011
Contributions $71,500 $45,780 $59,328 Grants $40,100 $11,630 $11,368 Program Income $203,000 $178,120 $129,365 Fundraising $9,500 $15,330 $5,731 $324,000 $250,860 $205,792 Expenditures Operations $42,100 $33,130 $22,481 Staff $77,000 $74,230 $27,816 Fundraising $3,800 $350 -Program $189,900 $131,110 $108,157 Other $13,370
Total Expenditure $312,800 Net Ordinary Income $11,200 Inventory Adjustment $12,500
$238,820 $12,040 $19,400
$171,824 $33,968 --
thank you! Your generosity makes our work possible. $10,000+ United States Department of State Secretary’s Office of Global Women’s Issues The David and Patricia Giuliani Family Foundation $2,500 – $9,999 Virginia Gildersleeve International Fund The Seattle Foundation – The Turnstone Fund The LATA Foundation Anonymous $1,000 - $2,499 Ladd Leavens and Nancy Kennedy Kristen and Jeff Clark Leah and Barry Swindon Vicki Weeks and David Jones Tom Weeks and Deb Obermeyer $500 - $999 Rita Conroy Linda Ohsberg Suzanne West Sacred Rides George and Catherine Greer Vernon Jones David Schmid $200 – $499 William Strong Meryl Edelstein Debbie Reddy
Board of Directors
Kennedy Leavens, Executive Director
Laura Bennett, Programs Director
Krissa Henderson, Head of Women’s Cooperatives Program and Creative Design
Yovana Candela, Programs Coordinator
Mercedes Durand, Women’s Artisanal Cooperatives Coordinator
Alexander Wankel, Community Education Coordinator Lindsey Hethcote, Communications and Marketing Coordinator Tessa Ranish-O’Donnell, Coordinator of Product Design and Development Juan Jose Miramon, Sustainable Tourism Coordinator Sandy Enriquez, Volunteer Coordinator Callie Weldon, Sales Manager Silvia Pacheco, Administrative Assistant Anne Marie Toccket, Resource Development Director
Vicki Weeks Anne Marie Toccket Kennedy Leavens
partners Centro BartolomĂŠ de Las Casas La Coordinadora Rural Puno Responsible Travel Peru Graymarket Best of Cusco ChatBasket KB Tambo Thread and Loom MicroAid International Nomadic Thread Society Wild Ginger Sacred Valley Health Threads of Peru World Leadership School Andean Alliance for Sustainable Development Sacred Rides Mosqoy Linode Zuvy F.E.A.T. The Sacred Valley NGO Network pearlCreek Consulting
Retail partners Nomadic Thread Society Wild Ginger Graymarket ChatBasket Thread and Loom Zappos ABC Carpet
Awamaki awamaki Awamaki Seattle, Seattle,washington Washington Seattle, Washington www.awamaki.org www.awamaki.org www.awamaki.org
Awamakiâ&#x20AC;&#x2122;s work to empower rural women, connect them to market opportunities, and transform their lives is made possible through tax-deductible donations. Support our work in Andean communities by making a donation via our website or personal check sent to the address above.