2018 Annual Report

Page 1




Message from Executive Director


Story of the Year


Cooperative Spotlight


Dashboard 9 Financial Statements


Supporters 12 Staff & Board of Directors



WHO WE ARE Awamaki collaborates with rural Andean communities to create economic opportunities and improve social well-being. We are a growing and sustainable not-for-profit business helping women’s cooperatives learn to start and run their own businesses. We offer skills trainings and market access opportunities to our partner women’s cooperatives. We believe that empowering women transforms communities. Women know what their families need. Given the opportunity to earn an income, they invest in their children, their homes, their farms, their businesses, and their communities. 3

MESSAGE FROM OUR EXECUTIVE DIRECTOR Dear Friends and Supporters, This year, we have continued to focus on moving our cooperatives towards independent business success so that they can earn a sustainable income and invest in their communities. The highlight of our year is the graduation of Songuillay, a cooperative of 42 women in the community of Patacancha. Songuillay is our second cooperative to have graduated. Your support over the years has made this possible, and I hope you can take a moment to read about their amazing success in the next few pages. With two cooperatives now graduated, we have been investing more in the skills of the three new cooperatives we added last year. One of the groups we added was Qusi Qoylloc, a cooperative of 14 yarn spinners, since demand for handspun yarn was outstripping the abilities of our first spinning group. Having learned so much from our first group of spinners, we have been able to teach our new group to spin at the same quality as the first in much less time. Meanwhile, we have continued our workshop programs in business training, self-confidence, income awareness, expense control and much more. Partnering with both local agencies and other non-profits, we are working to teach the women a wide array of skills adapted for Quechua artisans. We are excited to see these workshops come to full fruition in 2019, extending them to all of the cooperatives with which we work. Finally, we have made significant progress on the artisan center for Puskariy Tika, our first spinning cooperative. Their center is nearly completed, making them the next cooperative in line to graduate. We couldn’t do any of this without your support. Your generosity has had a profound effect on what we can offer the women, giving them an incredible opportunity to learn new skills, start businesses, and lift their families out of poverty. We see them doing this every day and the change they are creating is inspiring. Thank you for making an enormous difference in the lives of rural Andean women and their families. Warmly, Kennedy Leavens Executive Director 4


Andean Superwomen “Okay, it´s time for affirmations! Find a partner!” Ginette Collin announces. The room becomes a flurry of movement as the artisans pair up and giggle. At first, some of the women are quiet, but within the next few minutes, the meeting is full of arms waving in the air, women striking power poses and voices calling out phrases like, ¨I have energy!” or “I am incredible!” in Spanish and Quechua. This exercise is one of the many in a new workshop series for financial literacy and life skill training, brought to us by PurpleLily founder and CEO, Ginette Collin.The PurpleLily program consists of eight activity-based workshops, including building confidence, financial literacy, motivation, presentation skills, and five healthy habits. Ginette worked with Mercedes Durand and Martha Zuniga from our team to adapt the workshops to the needs and culture of the rural Andean artisans and make the program sustainable. The program is designed in “layers,” so that concepts like building confidence, goal setting, and positive thinking can be applied to the financial training. In one workshop, the women were asked, “where does your money come from?” At first, answers were quiet, but then they increased in volume as the artisans responded, “Tourism!” “Awamaki!” or “My husband´s work.” They collaborated in groups to determine needs from wants, like rice or a fancy new hat. In another activity, the artisans divided into groups and were asked to draw a savings goal in the middle of a piece of paper with three bubbles showing what they needed and when they wanted to accomplish their goal. The papers were peppered with doodles like little stone houses and stick figures to represent a house for tourism, and bubbly alpaca drawings to show saving up for more livestock. The women giggled as they shared their drawings of spindly animals and tourists with fellow artisans. After a break of fresh bread and fruit, the tone changed as a picture of a smiling flower was projected onto the wall-- time to talk about positive thinking! The artisans were asked, “What do you think positive thinking is?


Why is it important?”

help make our cooperative feel more alive!”

The women gathered in small groups and discussed how having a positive mindset could lead to a more successful and happier life. Later, they listed what helps them feel positive and what they´re grateful for. “I am grateful for my children and husband,” one artisan said. “I am grateful for my health!” said another.

However important the concepts in the workshops may be, Mercedes points out that Awamaki does not require the training for the cooperatives, so it's up to the artisans to come to the meetings and practice the tools. For those who do, it can have a long-term impact. “Maybe our ideas won’t have an effect on every single woman we work with. But it will be a positive change for those who are interested in learning new things, who want to better their life conditions and their children’s, as well... They could teach them to have goals, to save money and to manage it correctly. These workshops could have positive effects not only on the women, but on future generations.”

The team implemented these workshops in the Patacancha and Huilloc cooperatives in May, and Martha and Mercedes will continue the workshops in our other seven cooperatives this year. The program supports Awamaki’s mission for the artisans to become financially independent. Mercedes says, “These workshops are important because they help the women grow and develop as individuals, and at the same time it increases their decision-making capacities. Because of the workshops, they can express themselves in public and create personal goals for the future.”

This is the kind of lasting impact that we at Awamaki strive for--not only more empowerment in confident smiles and financial income for the artisans, but in their communities and families, for generations to come. “Now, we`re going to finish with power poses! Make some room!” Ginette calls over the artisan´s chatter. The women laugh as they find a spot, but then they become silent. They make a stance, put their hands on their hips, and raise their head high. The room is full of Andean superwomen. They are not only our heroes, but they are their own.

Ginette agrees that these workshops are designed to enhance the artisans’ skills. “The goal of the PurpleLily program is to add value to what Awamaki is already doing. We´re supporting the technical skills that the artisans have with practical techniques to be more confident, connect with tourists, and sell their products,” says Ginette. “We show them some tools that they can implement in their lives. If they remember some of the tools, if two or three resonate, and if they feel better about themselves coming out of the workshop, then I consider the job done.” Well, consider the job done--one artisan, Virginia Huaman Cjuro from the Huilloc cooperative, said that she loved the power pose and that she was going to practice having a positive mindset at home. Another artisan from the cooperative, Martha Laucata Quispe, stated that she was going to practice saving more money to help her family. When asked how the workshops could help her cooperative, she added, “They will



SONGUILLAY GRADUATES The highlight of our year is the graduation of Songuillay, a cooperative of 42 women in the community of Patacancha. This is a major milestone for Awamaki. Songuillay was the first group of artisans with whom we worked, and some of their members have been with us for all of our nearly ten years. In fact, it was they who suggested the name Awaqmaki, which means handwoven, for the new non-profit we were founding. The weavers of the Songuillay cooperative live in the community of Patacancha, a remote, high-altitude Quechua village. When we started working with them, most of the women had no way to access cash income. When Awamaki began, we initially ordered traditional flat textile pieces like table runners and wall hangings for our store from the artisans. Eventually, we moved to ordering textiles in specific sizes so we could create more saleable items like pillowcases and bags and then to

specific designs, colors and sizes of textile for our export and custom orders. We also grew our tourism program in partnership with them. The program started informally, as our team invited tourists we met in our store to join us when they went up for meetings with Songuillay. Now, the program has grown into a major source of revenue for us and several of our artisan cooperatives, with 6 tour offerings. It is the #1 most popular tour designation on TripAdvisor for the area, and a National Geographic World Legacy Award Finalist. With your support over these past nine years, we have worked with Songuillay to provide training in hosting tourist groups and customer service; in natural dyes and weaving technique such as color theory and quality control; and in business, financial literacy and leadership skills. 7

The women have completed construction on their artisan center, allowing them to host tourists in inclement weather and hold meetings and trainings in their own space. With the income they earn from their work, these 42 women care for a total of 128 children. With 110 of these children currently enrolled in school, their futures are bright. In the last few years, Songuillay has grown their tourism business outside the tours we bring. “The women were approached by several tourism agencies during the high season, and managed to make a deal by themselves, and were able to do so without any of our support,” Melissa, our Sustainable Tourism Coordinator, said, explaining why we believe they are ready to graduate. Our design team agrees: This year, when we went to them to ask them to make the textiles for the samples for developing our next year’s export collection, as they do every year, they turned us down because they were too busy with orders from new clients in Lima. When a cooperative gains their own direct clients, it means a lot to us here at Awamaki. Not only are the women clearly demonstrating new

skills and abilities learned in the capacity building workshops, but they have also completed our training program, called the Impact Model, and are now fully ready for graduation. After their graduation, we will continue to work with them to bring tourism and order textiles, but we will make a greater shift to focus training and market access programs on the newer cooperatives we added last year in preparation for this. Songuillay’s graduation is part of the continued fulfillment of our long-held goal of moving cooperatives through our business training program, called the Impact Model; giving them the skills they need to lead successful, independent businesses; graduating them from our model; and opening more space for new cooperatives that want to learn to run their own businesses. “We developed the Awamaki Impact Model as a way to encourage the women to make improvements in their businesses and to take initiative in their work,” Kennedy Leavens, founder and executive director, explains. “Our vision is that through our program, they will not only earn an income but also learn to run a successful business beyond our guidance.”


DATA DASHBOARD: Programs, Cooperatives, & Communities

180 Women 9 Coops 36 Average Age 48% Artisans with no schooling

46 Retail Partners 8,411 Products Sold 2,217 Wholesale

Products Sold

$Total 41,810 Tourism income

$ 292 Average Annual

Income per artisan

7 Independent Clients

158 Tours

17 Workshops

612 Family members supported



Asociaciรณn Civil Awamaki Revenues Fair Trade product sales Grants and Donations Tourism income Other Total

$ 156,300 $ 64,000 $ 290,400 $ 5,800 $ 516,500

2017 $ 160,500 $ 143,500 $ 146,900 $ 2,900 $ 453,800

COS Profit

$ 187,600 $ 323,200

$ 171,200 $ 284,400

Expenditures Operations Facilities People Program Other Inventory reconciliation Total

$ 20,700 $ 55,600 $ 147,500 $ 82,400 $ 1,500 $ -900 $ 306,800

$ 24,200 $ 47,400 $ 134,800 $ 95,600 $ 7,800 $ 15,300 $ 325,100

Net Income

$ 16,400

$ -40,700




AsociaciĂłn Civil Awamaki Assets Cash Accounts Receivable Inventory



$ 33,700 $ -5,000 $ 29,100

$ 28,200 $ -4,200 $ 18,500

Total Assets

$ 57,800

$ 42,500

Liabilities and Equity Liability Accounts Payable Total Liability

$ -2,300 $ -2,300

$ -1,500 $ -1,500

$ 43,900 $ 16,100

$ 85,000

Equity Unrestricted Net Income Net Income Total Equity



$ -41,200 $ 43,800

Total Liability & Equity





Note on financial statements: The Asociacion Civil Awamaki is a Peruvian non-profit civil association responsible for carrying out women’s empowerment programs in Peru. These statements do not include the financial activity of Awamaki U.S., our partner organization that is a 501(c)(3) in the United States.



Gregory Canova

Ann Dockendorf

Laurie Harris

Shari Jacoby

Talia Alongi

Zina Carroll

Dylan Edgell

Roseangela Hartford

Cheryl Jamison

Quincy Anderson

Sue and Tom Cebulko

Iben Falconer

Maya Hermelin

Cari Jeffries

John Andrews

Kennedy Leavens & Brad Cebulko

Jim and Birte Falconer

Laney Henley

Vernon Jones

Melanie Faragher

Sara Holley

Sharon Kean

Bernie Baskin Denise Chedester Vanessa Berhalter

Catherine Farrey

Abby Hollis

Connie Krause

Sarah Berkaoui

Jeffrey Reddy and Kristen Clark

Colin Fletcher

John Harvey

Lori Kukler

Robert Blackstone

Katherine Collins

Steve Froemming

Jenny Heard

Lucia Lake

Stephen Brager

Kathleen Connelly

Chrissy Gee

Jim Henderson

Caitlin Lally

Donna Brooks

Darlene Conners

Emily Godfrey

Krissa Henderson

Matthiah Larkin

Melissa Brown

Dana Cowell

Kol Goodstein

Jeffrey Herm

Merri Lasky

Shara Burwell

Amy Crawford

Mary Gossman

Matthew Herm

Nancy Kennedy & Ladd Leavens

Emma Burzycki

Sameeta Dasari

Ann Groves

Daniel Hirst Sarah Lehleiter

Ginette Collin

Steve Daschle

Jon Haber

Robert Homechick Sherry Lehmann

Chiara Colombo

Sloane Davidson

Mark Cameron

Kira Davis

Jane Hanley

Jeff Honnold Carole Lieu

Pamm Hanson

Laura Inveen Chih-Yi Lin

Jena Camp

Kevin Davis

Margaret Hardy

Tiffany Jacob


THANK YOU 2018 SUPPORTERS Sharon Lundahl

Karen Overstreet

Alexandra Rudnick

Geraldine Stoiber

Pamela Weeks

Margaret Mclellan

Katie Owens

Stephen Rummage

Martha Stout

Thomas Weeks

Julia Meltzer

Paul Oyer

Elizabeth Salley

Sara Swisher

Daryl Westfall

Jeff Miller

Nancy Oyer

Kyle Samuels

Daniel Thompson

Annasofie Williams

Shelley Miller

Alan Painter

Ashish Sanghrajka

Dori Thursby

Kathryn Wiseman

Carolyn Mills

Liv Pederson

Ray Sato

Julie Titus

Edward Wolner

Carolyn Moss

Megan Pinney

Jay Schwarz

Anne Marie Toccket

Regan Woodard

Judith Murray

Suzanne Poppema

Jean Sculati

Magda Tomaszewska

Shira Yeskel

Gabriela Moncada

Alexander Porter

David Schmid

Glen Ulmer

Rino Zaccuri

Margaret Mulligan

Andy and Abby Prussack

Robin Schmid

Doni Uyeno

Kirby Zicafoose


Deborah Peter & Linda Reddy

Donata Secondo

Alexandra Wakerman

Jeremy Zucker

Evan Segal

Gillian Walker

Big Five Tours & Expeditions

Ruchi "Molly" Sethi

Julia Watkins

Eileen Norton John Reed Mac Noyes Jonathan Reingold Mary O'Bryan

Kara Sharkey Katherine Roguski

Michael O'Keefe

Anna Silverstein Brittany & Kevin Root Yam

Kathleen O'Connell

John Weeks Barbara Smith

Douglas Ross Lina Ohsberg

Vicki Weeks and David Jones

Wildland Adventures & the Travelers Conservation Trust

Robert Weeks Timothy & Esther Steege



AWAMAKI STAFF Kennedy Leavens, Executive Director Yovana Candela, Financial Manager and Programs Director Mercedes Durand, Head of Women's Artisan Cooperatives Mollie Mae Henager, International Partnership Manager Annasofie Williams, Sales Coordinator Martha Zuniga, Production Coordinator Melissa Tola, Sustainable Tourism Coordinator Brianna Griesinger, Marketing and Communications Coordinator Annemarie Toccket, Special Projects Consultant Alejandra Carrillo-MuĂąoz, Head Designer

AWAMAKI BOARD OF DIRECTORS Annemarie Toccket Ladd Leavens Kramer Gillin Tom Weeks Jessica Younker Kennedy Leavens Kristen Clark, CPA Quincy Anderson 14