ANNUAL REPORT 2022
2 Who We Are 3 Message from Executive Director 4 Highlight of the Year 5 Dashboard 6 Financial Statements 7 Staff & Board of Directors 9 How to Get Involved 10 TABLE OF CONTENTS Awamaki @awamakiperu @awamaki Awamaki
WHO WE ARE
Awamaki is a community-driven social enterprise working in deep collaboration with Quechua artisans. Together we create grassroots programs to support and grow women-led cooperatives through heritage textiles, market access, and sustainable tourism.
Building the financial independence of women is at the core of what we do. We recognize the importance of cultivating opportunities that honor artisans, their families, and their communities, which is why we co-create sustainable tourism opportunities built on respect and reciprocity.
From our training programs to the programs we create, our shared values guide us in every aspect of how we operate.
3
MESSAGE FROM OUR EXECUTIVE DIRECTOR
Dear Friends and Supporters,
We are happy to be moving past several difficult years. Without your support, these years would have been very different for our artisan partners and for Awamaki.
In 2022, we have focused on recovery: This year we offered two workshop series to the artisans to support them in restarting their businesses. We held a series of workshops with the Awac Phuna and Kelkanca weaving cooperatives, working with them to study new market realities, including less tourism and more online retail. We explored the difference between customer preferences for shoppers in the U.S. and tourists shopping in Peru, and how the artisans can adapt product design to each sales channel.
In addition to the design workshops, we ran a second workshop series in tourism. With two new tourism cooperatives, Awac Phuna and Huilloc Alto, we taught the basics of tourism hosting and business management, as well as COVID precautions to keep their families safe and reassure their customers.
In late 2019, we planned to work with Awac Phuna artisans to build a weaving center where they could meet and host tourists. We diverted those funds to food relief in 2020. This past year, we finally broke ground on that center, which we plan to complete in 2023.
As tourism returns, we have also worked to improve sales internationally and build more future resiliency into our program. In the first half of 2022, artisans’ income from selling weavings was 65% of what it was before the pandemic, because of low tourism traffic. To mitigate such dependence on tourism for the artisans’ sales, we focused on improving online sales. We moved our online store to an improved web platform with SEO capability and better social media connection this year. As a result, we have tripled artisan income from online retail in just the six months since the new site launched.
None of our work this past year would have been possible without your support. Your generosity has ensured that the artisans and their families have the strength and resources to rebuild their businesses, their communities, and their lives, and they are on their way to doing so. I am so grateful to you for accompanying us and them as we rebuild with them.
Warmly,
Kennedy Leavens Executive Director
4
Meet Jesusa HIGHLIGHT OF THE YEAR
In October, our Sustainable Tourism coordinator Melissa wrote, “[It] has been a very productive month. We are feeling like we are almost back to normal, as Mercedes has begun teaching workshops again in the communities of Patacancha.” After a whole year of pandemic lockdown, where we were only able to meet with our partner cooperatives to bring them their monthly food baskets, it felt amazing to get back to the work Awamaki aims to do: training our artisan partners so that they can create their own pathways to success in the tourism industry and international market. And at the end of this year, we are incredibly happy to have completed 20 intensive workshops with three of our cooperatives, involving around 60 of our artisan partners.
The rationale behind this series of workshops is as follows. Until COVID, most of our customers were tourists in Peru, and we didn't sell very much online in the U.S. Tourists in Peru, who bought from us and directly from the artisans, always loved naturally-dyed yarn and traditional Andean motifs in our artisan partners' textiles. Each of those textiles were unique and only sold in Peru. In the U.S., we had historically only sold items with designs that blended Andean and modern styles. We had always gotten a lot of requests for this type of traditional Andean design in our online store, but we had never had the ability to create something traditional that we could produce at scale, which is necessary to sell online. Now, with your support, we are excited to be doing that for the first time; we spent the majority of 2021 focused on developing a collection of home items with beautiful traditional Andean motifs.For this collection, we worked with the artisans to create a very traditional Andean design in a contemporary product shape. We created a throw blanket and a collection of pillows, but the star of the show is a very long lumbar pillow that incorporates
5
27 Artisans Weavers Waqhakillas Cooperative DATA DASHBOARD Songuillay Cooperative Weavers 41 Artisans AwaqPhuña Cooperative Weavers 34 Artisans Huilloc Cooperative Spinners 16 Artisans
14 Artisans 11 Artisans 34 Artisans
Cooperative
Spinners Weavers Weavers 15 Artisans Knitters
Puskary
Tika Cooperative Puente Inca
Rumira Cooperative
Puka Rosas Cooperative
FINANCIAL STATEMENTS
STATEMENT OF PROFIT AND LOSS
7 Revenues Fair Trade product sales Grants and Donations Tourism income Other Total COS Profit Expenditures Operations Facilities People Program Other Inventory reconciliation Total Net Income Asociación Civil Awamaki $ 76,500 $ 331,200 $ 95,100 $ 1,400 $ 504,200 $ 114,700 $ 389,500 $ 14,300 $ 17,600 $ 143,100 $ 100,200 $ 1,000 $ 0 $ 276,200 $ 113,300 2022 2021 $ 67,900 $ 179,700 $ 4,800 $ 0 $ 252,400 $ 28,000 $ 224,300 $ 8,800 $ 9,000 $ 63,000 $ 70,600 $ 300 $ -12,200 $ 163,900 $ 60,400
STATEMENT OF FINANCIAL POSITION
Note on financial statements: The Asociacion Civil Awamaki is a Peruvian non-profit civil association responsible for carrying out women’s empowerment programs in Peru. These statements do not include the financial activity of Awamaki U.S., our partner organization that is a 501(c)(3) in the United States.
9
Assets Cash Inventory Land Total Assets
&
Civil Awamaki
and Equity Liability Accounts Payable Total Liability Equity
Net Income Net Income Total Equity
Total Liability
Equity Asociación
Liabilities
Unrestricted
$ 29,400 $ 48,300 $ 155,000 $ 232,700 $ 600 $ 600 $ 111,600 $ 120,600 2022 $ 63,400 $ 63,000 $ 0 $ 126,400 $ 0 $ 0 $ 66,000 2021 $ 232,200 $ 232,700 $ 126,400 $ 126,400 $ 60,400
STAFF & BOARD OF DIRECTORS
AWAMAKI STAFF
Kennedy Leavens, Executive Director
Yovana Candela, Operations Director
Mercedes Durand, Programs Director
Melissa Tola, International Partnerships Manager
Martha Zuniga, Cooperatives Coordinator
Mandish Kalsi, Sales Coordinator
Alejandra Carrillo-Muñoz, Head Designer
AWAMAKI BOARD OF DIRECTORS
Annemarie Toccket
Ladd Leavens
Kramer Gillin
Tom Weeks
Jessica Younker
Kennedy Leavens
Kristen Clark, CPA
Quincy Anderson
10
HOW TO GET INVOLVED
SUPPORT OUR WORK
Awamaki is a 501(c)(3) nonprofit organization. Donations can be made online at www. awamaki.org/pages/donate.
SHOP OR VISIT SUSTAINABLY
Support our artisan partners by shopping for our ethically handcrafted accessories grounded in traditional Andean textile techniques at www.awamaki.org/collections/all.
Carry our fair trade handcrafted products by becoming a retail partner. Learn more at www.awamaki.org/pages/wholesale.
Travel with us by booking a sustainable tour at www.awamaki.org/pages/sustainable-tourism.
VOLUNTEER WITH US
Learn more about our volunteer program at www.awamaki.org/pages/volunteer or contact us at info@awamaki.org to learn more about how you can be a part of Awamaki.
FOLLOW US
On social media and sign up for our newsletter at www.awamaki.org Awamaki
11
@awamakiperu
@awamaki Awamaki
