FOUNDER | Jay ShapiroLuxury Chamber Media Group jay@southflorida.in
Fashion Editor | Juliana LaBonte juliana@southflorida.in
Travel Editor | Christina Ricci
Business Editor | Cindy Ragan
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Joe Freer, Frank LoRe Jr, Roger Craft
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Ilmar Saar - Robert Bauman
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SIX7 isn't selling perfume. It's selling neurochemical influence, precision-designed to affect the brain's deepest wiring.
"Fragrance is not just a cosmetic," says Dr Zannis. "It's an access code to memory and behavior—a molecular interface between the self and the world."
Unlike conventional fragrance brands that focus on notes, trends, and fashion cycles, SIX7 designs formulas using molecular neurodesign—a proprietary process combining olfactory neuroscience, psychophysiology, and memory engineering. The result is a line of scent-based compounds that aren't categorized by gender or style, but by bioeffect: such as increasing attraction, enhancing focus, unlocking emotional memories, or amplifying personal magnetism.
ANew Era: Chemical Identity
SIX7's compounds—called Codes—are designed to act as extensions of identity, much like voice or posture. The company claims that each Code activates targeted brain circuits linked to social cognition, romantic memory, or self-perception
"We design for outcome, not just aroma," Zannis explains. "Scent is just the surface. The real story is happening in the brain."
The Science Behind the Scents
Dr Zannis brings an unconventional blend of disciplines to the table. He's a trained medical doctor and human biologist with deep roots in neuroscience and aesthetic design Also a practicing artist and beauty theorist, he built SIX7 on the belief that smell is the most underleveraged interface in human design
Working with a team of neuroscientists, chemists, and sensory designers, SIX7 reverse-engineers emotional and cognitive states. The company claims its formulas have been tested in controlled environments using fMRI, biometric tracking, andAI-driven emotional analytics.
Not a Fragrance—ACode
Each Code is delivered in elegant vessels without advertising hype. Instead, wearers choose a code based on their goals—whether it's sparking a romantic memory, enhancing presence before a public appearance, or even reinforcing self-confidence post-trauma.
SIX7's launch collection includes:
CODE MEMORYLOCK™ –Anchors emotional memory
CODEATTRACTION BIAS™ – Heightens interpersonal magnetism.
CODE SYMPATHETIC DRIVE™ – Sharpens mental focus and heightens physical readiness.
CODE REWARD CIRCUIT™ –Triggers indulgence, craving, satisfaction through reward system activation.
Rewiring the Role of Fragrance
SIX7 challenges a centuries-old industry to evolve. In a market where most scents are still marketed by celebrity endorsement and seasonal hype, this house is staking its future on science over style. "We are not creating luxury, we are redefining it," says Zannis. As the neuroscience of smell continues to gain traction in fields from mental health to marketing, SIX7 may be tapping into a future where identity is not worn—it's coded.
