Free from Binders, Fillers, Extenders, & Excipients Unfortunately with the majority of companies, profit is the bottom line, and as such you get what you pay for. Sadly, many dietary supplements on the market (regardless of their marketing hype) may be completely unnecessary, and some can even create unexpected health risks. Cheap supplements often contain less costly ingredients to boost their profit margins, but using cheaper, less effective forms of nutrients lowers potency, and may result in toxicity. What are binders, fillers, extenders, and excipients? These are non-nutrient substances used to assist in the manufacturing process of most supplements and pharmaceutical tablets.
Your Health is your Best Investment! Ask anyone struggling with a life-threatening disease, and they'd be the first to agree that health is your greatest investment and that sickness is the real cost. An ounce of prevention is worth a pound of cure but remember the most expensive supplements are those that don't work or those that do more harm than good. Your health is YOUR GREATEST INVESTMENT! CONGRATULATIONS for taking a pro-active approach to your health.
The worst offenders are agents such as ' magnesium stearate (found in capsulated products), maltodextrin, sodium caseinate, silicon dioxide and talcum powder (illegal in most countries). These substances are typically used in low-quality supplements to bulk-up products and to assist with the flowing of powdered substances into capsules. At Avena Originals, we shun such practices and steer clear of using any toxic ingredients in our natural health products. Not only do they inhibit healing, but research indicates that additives like excipients are known irritants to the body, have the potential to harm the immune system, and block nutrient uptake. We take steps further by including Jerusalem Artichoke as a pre-biotic, using Beet Fibre as a natural lubricant for our capsulation processing, and rice complex to use in our formulas like the Enzyme Powder. Adding in these extra measures allows the product to maintain it’s nutritional structure, and deliver formulations that surpass most, if not all of supplements on the market.
Spring 2018 Edition| 10
Health comes from the way we eat, sleep, think, and live