IBIE 2025 Media Kit

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IBIE 2 25 MEDIA KIT

DRIVE MORE ENGAGEMENT AND MAXIMIZE YOUR SUCCESS AT IBIE

Why consider Avant Food Media for your IBIE promotions?

Success in marketing comes to the bold who can move beyond the status quo. In our fifth year and as we embark on our second IBIE cycle, our modern and progressive approaches have redefined what’s possible for B2B marketers in all sectors of baking. We have set the standard in curating content for decision makers that’s delivered in a manageable cadence, leading with premium media products that present with an unmatched look and feel.

As the exclusive Gold Media Partner and an independent media provider for IBIE 2025, we will once again promote the show and support its success. We will also offer a curated array of media products that inform attendees and promote exhibitors’ products and services. These high-impact media resources can help you drive engagement and maximize your company’s success at the show.

When it comes to IBIE media, we believe in a less is more, concentrated approach to dial down the noise for show attendees. That’s why we are only offering a limited number of Booth Trailers and Innovation Minutes, one single show issue and a once-a-month newsletter. By limiting the footprint of our media products, we deliver higher engagement and more impact to showcase your company, booth and products at the highest level.

When evaluating your strategy for IBIE, consider this data from IBIE 2022.

Of 20,000 total attendees...

32% don’t attend other tradeshows

85% focus on new products and services

61% cite shopping the latest products/solutions as the reason they attend

57% have an annual purchasing budget of more than $100,000

88% approve, specify or recommend purchases

23% have an annual purchasing budget of more than $100 million

Be bold for IBIE and partner with Avant Food Media. Your company will be glad you did!

Our Media

IBIE ShowGuide

Instead of publishing multiple print issues around the show, we are offering attendees ONE SINGLE show guide that gives readers everything they need to know in one consolidated issue. Nothing more, nothing less.

This special issue will give attendees all they need to navigate the show with the quality look and feel readers have come to expect from Avant Food Media. Circulated to both our commercial and retail baking audiences in print and digital formats in July, this show guide will also be distributed at IBIE from multiple points throughout the West and North halls.

IBIE newsletter

Covering all things IBIE and sent JUST ONCE A MONTH, our IBIE newsletter gives attendees all they need to know in the months leading up to, and after the show.

By limiting the cadence to just monthly, this newsletter will have a very high engagement rate giving you the impressions you need leading up to the exhibition. This newsletter saw average open rates of more than 36% in 2022. Advertising positions are sold on a 6-time alternating month basis, and space is very limited.

IBIE Booth Trailers

Offering a more modern way to promote your booth directly to IBIE attendees, Avant Food Media is once again offering a limited number of booth preview videos. Produced, edited and promoted by Avant Food Media, these 2- to 4-minute, Zoomrecorded videos can be used in a variety of ways to develop and refine prospective visitors to your booth. In addition to giving an overview of your booth and products, your key staff can offer a personal invitation to visit your company on the show floor. Accept no substitutes for this high-impact, visitorgenerating concept that was initially conceived, executed and perfected at IBIE 2022 by Commercial Baking

IBIE Innovation Minutes

First developed and launched by Commercial Baking in 2022, these 60-second Zoom-based videos preview the most innovative products offered by IBIE exhibitors. As 85% of attendees seek out new products and services at the show, this turnkey promotional tactic is a must to showcase your newest innovations and attract attendees to your booth. We make producing these super easy on you and we promote Innovation Minutes 10 different ways to our commercial and/or retail audiences, ensuring maximum visibility for your innovations.

* Minimum booking: 6x alternating month run

Video Products

Video Product Promotions

• Aggregated email campaign(s)

• Posted to homepage(s) for a month

• Posted to Channel / Look Listen landing page(s)

• Posted to IBIE landing page(s)

• Promoted on YouTube channel(s)

• Social media promotion(s)

• Linked promotion in IBIE Monthly newsletter

• Included in the IBIE ShowGuide with QR code

• Share kits provided for client amplification

Let us help you perform rather than just spend.

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