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Automotive Street Style | January 2011 | JYD Project: Charity Edition

THE PIT CREW: Larry Mosley Director of NV Dept. of Employment Training and Rehabilitation

April 28, 2011 JYD Project 2831 St. Rose Pkwy. Henderson, NV 89052 Dear Friends, Are you ready for a fun and exciting weekend to benefit the great kids of Southern Nevada? It gives me great pleasure to welcome you to the 2011 Rally 4 Kids event sponsored by JYD Project. This even will provide the JYD Project the resources needed to assist many organizations who are dedicated to uplifting our youth in the Southern Nevada community. Your participation in this event will help ensure those resources are available to help kids get through the tough times and move on to a positive, productive future.

Terri. Peck Fox 5 News Byron Goynes Workforce Connections, Project 5,000 Kids Rodney Jordan JYD Project Board member Stan Mitchell BradLee Partners, Inc. Gerri Schroder City of Henderson Councilwoman Pastor Benny Perez Church of South Las Vegas Jim Manning Interstate Plumbing & Air Conditioning

I commend the Williams family, the staff of the JYD Project and all the volunteers and sponsors for their dedication and commitment to children. With all of us working together, I am confident our country will continue to grow and prosper.

Teri Janison Governor’s Office

Congratulations to the award winners and thank you for supporting the JYD Project. I hope everyone has a safe and wonderful time. To the participants in the Rally, good luck! The clues can be hard to solve

John Fogal Las Vegas Rescue Mission

Odalys Carmona NV Dept. of Employment Training and Rehabilitation

Kirk Williams College Access Group Ricki Barlow City of Las Vegas Councilman Johnnie Williams III TWG III, LLC (The Williams Group) Brian Siegel Director of Henderson International Schools


Rally Events Schedule


About Jerome Williams


Driving Change


JYD Project Charity Events scheduled for 2011

His Career and Passion

Four Charities Touching Lives

Thank You Sponsors!


JYD Project


JYD Project: Rally 4 Kids


Outlining the plans to our children’s futures

Our Vision, Mission and Action for the Future

Our Vision, Mission and Action for the Future

Automotive Street Style, LLC. 2831 St. Rose Pkwy, Suite 203 Henderson, NV 89044 (702) 589-4657

Automotive Street Style magazine is published by Automotive Street Style, LLC. No content (articles, graphics, design, or any other information) may be reproduced without written consent from Automotive Street Style magazine. The opinions expressed in this publication do not necessarily reflect those of the publisher, who along with his representatives, accepts no liability for the products and/or services of his advertisers. Š2011 Automotive Street Style, LLC. All Rights Reserved.


at Town Square Tuesday, April 26th | 6pm - 8pm Henderson International School 1165 Sandy Ridge ave. Henderson, NV JYD and his NBA friends will take on Nevada’s Finest in a Basketball game to benefit injured officer’s fund & the JYD Project. Cost: $10-Adults $5- Kids

Wednesday, April 27th 11am- 9pm California Pizza Kitchen at Town Square will donate 20% of proceeds from every JYD Project flyer that is brought to dine or carry-out. To Print Flyer: go to

Thursday, April 28th 6:30pm - 8:30pm Location: Pete’s Piano Bar The JYD Project will present 4 local charities with their “Driving Change Award”. For Tickets Call 702-589-4658

Friday, April 29th 7:30pm - 9:30pm | Town Square Lawn The JYD Project will host a community Press Rally and Movie “Waiting on Superman” on the Town Square Lawn. Cost: Free


Automotive Street StyleAutomotive | January 2011 Street| Style JYD Project: | 2011 Charity Rally | JYD Edition Project: Charity Edition

Saturday, April 30th 10:00am - 12:30pm Starts at Blue Martini Attention All Educators! Jerome Williams and his Pit Crew will drive down the strip with 2 school buses, educational supporters and Car Show participants. Cost: $5

Saturday, April 30th 6:30pm - 8:30pm Blue Martini The Rally Cocktail party allows drivers and sponsors to mix and mingle as the Blue Martini introduces the “Rally-tini” to benefit the JYD Project. Cost: By Invitation Only

Sunday, May 1st | 9:30am - 3:30pm Front parking lot of Town Square at Las Vegas blvd. & Sunset This unique car show will serve a dual purpose, to promote education and showcase Vegas’ finest cars. Car Registration: $25; register at General Admission: Free

Sunday, May 1st 11:30am - 1:30pm Car Show - Pit Row The Rally teams will set out on an auto-scavenger hunt in search of the “key to success”. Only one key will unlock the 2011 JYD Rally Cup. Cost: Sponsorship Fee -$1,000

Text Education to 222377 to have donate to on your behalf to the JYD project! Message & Data Rates May Apply. |




Automotive Street Style | 2011 Rally | JYD Project: Charity Edition


erome “JYD” Williams is considered one of the greatest role players to ever pass through the NBA. Whether on the court, in the community or in the classroom, he provides 100% effort and now inspires students and staff around the world to do the same. Despite never becoming an “All-Star” on the court, Jerome cultivated a starring role as NBA Cares Ambassador, NBA TV correspondent, NBA Fit spokesperson and NBA Goodwill Ambassador to South Africa, Israel, Beijing and Bahrain. His community efforts gained him national media exposure, community service awards and two special invitations to dine at the White House during the Bush administration. For Jerome’s efforts to prepare high school seniors with life skills for independent living, Fannie Mae Foundation awarded him with their National “Home Team” Award. Also his corporate appeal scored invitations to ring the opening bell at both the New York and Toronto Stock Exchanges. Now retired from grabbing rebounds and exciting NBA fans, Jerome remains busier than ever running both an automotive magazine publication and a much needed non-profit to support youth initiatives. His passion for both cars and motivating people has spawned the theme, “preparing kids along the road to the workplace”. |



Project 5000 Kids is designed to help students graduate from high school while helping them make connections to meaningful work experiences. The Project is designed to match youth to educational and work opportunities that will help them now and in the future.

Providing a safe place for women and children to reside in times of need and offers programs to assist in spiritual growth.

Providing a safe space for kids to play and belong that offers a variety of programs and activities that build young lives.

Providing after school programs for both boys and girls that provides tutoring and sports activities at CCSD elementary and middle schools.


Automotive Street Style | 2011 2011 Rally | JYD Project: Charity Edition Automotive Street Style | January |





Logo Placement 5,000 Pit Crew Shirts

5 Community Awards 1 JYD RALLY CUP

ENTERTAINMENT Lead Sponsors 2 Events


EVENT BANNERS Logo Placement 5 Main Events



Product Sampling 5,000+ Attendees

Logo Placement 2 JYD Websites

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition





Logo Placement 25,000 E-Flyers

Exclusive Involvement 5 Media Events


Logo Placement College and Cars

RALLY FLAGS Logo Placement 5,000 Flags on Cars |



The 2011 Rally 4 Kids will help support the Williams Group in its effort to confront the drop out issue at 5 CCSD high schools, 15 middle schools and 30 elementary schools. Nevada currently ranks 50th in education and students dropping out of school. Project 50/50 is an effort to rally 50,000 citizens to support 50,000 students in need of motivation, college prep assistance and career guidance. A Student Success Initiative has been developed to inspire elementary and middle school students, support teachers, prepare high school students for college entrance and re-engage more parents. A five year reform pilot will be activated at 50 schools located in the following areas:

• Boulder City • Henderson • Las Vegas • North Las Vegas • Summerlin

The JYD Project is attempting to raise more than $2.5 Million Dollars to fund this ground-breaking, five year effort to save Nevada billions in support services that student dropouts will cost the state.


Automotive Street Style | 2011 Rally | JYD Project: Charity Edition |




Automotive Street Style | 2011 Rally | JYD Project: Charity Edition |




“Building Communities & Changing Lives” The JYD Project will pursue its mission to unify people of all nationalities by working with residents to achieve their goals through effective education, sustainable employment and affordable housing.


The JYD Project has a vision to leverage celebrity influence to motivate youth to excel academically, physically and personally.


The JYD Project raises awareness and funds programs that service youth and adults. Each year the project will host several events that maximize the involvement of celebrities and community leaders. These events will include: feeding the homeless, toy drives, rallies and various educational projects. Team JYD remains busy inspiring youth and adults all over the world. The JYD Project is a non-profit organization(501c3) guided by a Board of Directors comprised of leaders in education, business and community development. These dedicated individuals give generously of their time and resources in support of the JYD Project’s critical mission.


| 2011 Rally | JYD Project: Charity Edition Automotive Street Style |Automotive December Street 2010 |Style Newsworthy: SEMA 2010


Jerome’s Youth Development Project


Promote Parental Involvement Raise expectations regarding student achievement Organize youth development programs and partnerships Join other initiatives focused on supporting families in need Engage more student volunteers Challenge the business community to offer more internships Touch as many lives as possible |




unity in the community

By Paul Bosman

On Saturday, April 17, 2010, Jerome “Junk Yard Dog” Williams teamed up with Zion United Methodist Church to sponsor a neighborhood cleanup event in North Las Vegas. Zion United Methodist Church is located at 2108 N. Revere Street, near Lake Mead Blvd. This event was aimed at promoting a sense of goodwill and cooperation in this transitional urban setting. Jerome Williams and


the JYD Project have done outstanding work in the Las Vegas Valley with community programs directed toward youth from all walks of life. But from personal experience with Jerome, I know that his dedication to the community stems from his personal commitment to his faith in Jesus Christ. It is the foundation upon which he has built his personal success and accomplishments within each community where he has lived.

The Bible says in Titus 2:6-7: “...encourage the young men to be self-controlled. In everything set them an example by doing what is good. In your teaching show integrity, seriousness and soundness of speech that cannot be condemned…” Jerome Williams has lived his life according to these values and continues to do so with every opportunity to reach out.

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition

Zion United Methodist Church is a beacon of the Christian faith in North Las Vegas. Teaming up with a faithful servant like Jerome, Zion is striving to make a positive impact in the local community. The cleanup event in April is part Zion’s continued effort to bring the community together. |


JYD PROJECT: Student Success Initiative



he 2011 school year will kick off with a rather tall student embarking upon 50 Clark County campuses to challenge students to step up and take the 50/50 Challenge. Targeting 50,000 caring adults willing to sacrifice five dollars from five paychecks to fund a 50-school/50,000student motivation tour; the 50/50 Challenge is hosted by the Williams brothers—Jerome and Johnnie—founders of the JYD Project. Even while political figures, school board members and parents

work to implement much-needed solutions, more than 122 students drop out of Nevada schools each day. Of those that remain, a solid 50 percent qualify for

and motivation, the Williams brothers have spoken to more than 1.3 million students collectively. The Williams brothers refuse to just sit back and lament the fact that Las Vegas is tabbed “the nation’s dumbest city”. To participate, simply donate $25 (or $5/per paycheck from five checks), as well as challenge five friends and five co-workers to do the same. The goal is to raise Nevada’s number 50 ranking among American states in both education and student graduation. For more information, visit

Team JYD Launches Campaign to Motivate 50,000 Students.


free lunch. The local gaming industry, small businesses, religious institutions, and caring citizens will all be challenged to support this success campaign to get our children back on the road to re-tooling our workforce. No strangers to youth engagement

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition |


OUR Community


Henderson International Reading Week

he JYD project’s Jerome “Junk Yard Dog” Williams has been involved in the NBA’s Read to Achieve program since 1997, when he played for the Detroit Pistons. Mr. Williams has always encouraged youth to develop a passion to read. After playing nine years in the NBA with Detroit, Chicago, Toronto & New York, JYD continues to keep his reading campaign alive. This month he visited Henderson International School’s 2nd Grade to show how the DoggPound loves to READ! “ The


books you read, give you the knowledge you need, so join the reading team, and get in the league, if you believe than you can achieve, sometimes you need to pick up a book and read” said JYD. “We wish to thank you for your wonderful gift of

time, that it took to read, gift of joy, because you brought us happiness!!! And, last, but never least, you made reading an event to remember, a moment to cherish, and gave us a tune to live by!” - Ms. Whited’s Class

“Dear Mr. Williams, Thank you for reading to us and singing the rap song I loved it” - Elizabeth (2nd Grader)

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition |



JYD Project Partners with Boys & Girls Club of Southern Nevada

The Sam & Mary Boyd Club gets a new name and a makeover!! by: Stan Mitchell

On January 14, 2010, The Boys & Girls Clubs of Southern Nevada hosted a rededication and ribbon cutting ceremony for its newly renovated and renamed Mary and Sam Boyd Boys & Girls Club in Henderson. The Boyd Family was honored for their support of Boys & Girls Clubs movement for over 50 years. Also in attendance was the Rubeli Family for the unveiling of the new Rubeli Family Teen Center. Local politicians from the City of Henderson, top business leaders, Boys & Girls Club board members, and key supporters were also present at the ceremony. “The renovation of this facility will allow us to provide more programs for the kids, while increasing the club’s visibility and membership”. Mike Meyer, CEO


of The Boys and Girls Clubs of Southern Nevada went on to say, “The JYD Project’s design concepts and contributions, even in the small details, brought in something special that we didn’t see. The finishing of the building was done very

well and I don’t think we could have a better job. Jerome Williams and The JYD Project

team brought it all together”. The Mary and Sam Boyd Boyd Club building renovation includes a new teen center complete with a lounge area and computer workstations, a learning/study center, a gameroom with a kitchen and eating area, and an outdoor sports area adjacent to the Wells Park Recreation Area. Program staff and kids alike are excited about the newly renovated Mary and Sam Boyd Boys and Girls Club. The JYD Project team would like to say “thank you” and

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition

give special appreciation to the following JYD Project supporters for their assistance with the Mary and Sam Boyd Boys and Girls Club renovation, as well as their ongoing contributions to the JYD Project . Contributors Include: Grand Canyon Construction and The Kennedy Family Helix Electric OSM Landscaping and Walter Jones, General Contractor Pat Clark, Painter Abi the Painter |



Findlay Prep’s Global Citizenship Class Written By Todd Simon, Associate Head Coach, Findlay Pilot Basketball


he 2010-2011 school year is in full swing, which means another season of Findlay basketball is around the corner. Coming off their second consecutive ESPN Rise National High School Invitational Championship, the potential for the 2011 Findlay Pilots is strong for another run at the national crown. In three seasons under Coach Michael Peck, the program has a 97-3 record. Equaling Findlay’s success on the court, the program produces a 100% graduation rate, NCAA qualified 100% of the student athletes, and every single Findlay graduate has gone on to play NCAA Division 1 on scholarship. This year, Jerome Williams is contributing to the educational experience as Findlay’s


director of player development. In addition to helping daily practices, JYD has taken on a weekly role as part of the Global Citizenship class, sharing his experiences and knowledge. This is wholly in keeping with the JYD Project’s educational program, which focuses on preparation for an ethical civic life. One of the core tenets of the JYD Project is imparting responsibility for themselves and the world around them to young adults. The JYD Project’s life skills series equips students with the skills necessary to navigate their educational experiences, make a positive community impression with good life choices, and live purposeful lives. JYD covers a wide range of topics including choices and

consequences, first impressions, education and networking, financial responsibility, leadership, and life after the game. Great things are happening as the Findlay program and the JYD Project continues to invest in our next generation. To follow the program, go to www.

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition |



Written by Todd Warnick


hile touring Israel, the former NBA players took a break from their busy schedule to conduct a “Basketball Boot Camp” clinic for 200 basketball players in Jerusalem from ages 9-15. Jerome “Junkyard Dog “ Williams, Allan Houston, Anthony “A.B.” Bonner, David Wood, Paul Grant, and Choo Smith, a former Harlem Globetrotter conducted the clinic. The pros put the young players through a series of defensive drills and demonstrated offensive fundamentals. “JYD” energized the players from the start with group cheers and lots of pushups. Former New York Knick, Allan”H20” Houston, demonstrated the shooting fundamentals that made him one of the league’s all-time great scorers.


The young players then split into groups to hone their newly learned skills, including the pick and roll. “A.B” didn’t let the kids rest for a minute, enthusiastically emphasizing defensive strategy and good foot movement. Junkyard Dog made sure energy levels stayed high during the clinic, as he did throughout his entire NBA career. Houston said, “JYD’s Boot Camp style was very exciting to be part of. The kids loved it”. After “Boot Camp”, the players and kids connected for some one on one time that included autographs, handshakes and plenty of smiles all around. The players were in Israel for several days, touring and studying history from ancient to modern times. They visited Jewish,

Christian, and Muslim sites under the auspices of SportsPower International, an organization founded by former Boston Celtic chaplain Bill Alexson.. SportsPower International is dedicated to using basketball worldwide to bring young people together to build character and instill positive values into their lives. Chris Wallace, general manager of the Memphis Grizzlies—a frequent visitor to Israel—is also an integral part of the group. While in Israel, the group played basketball with an inspired group of young immigrants from Ethiopia, conducted a clinic for 600 young people in Tel Aviv, and played an exhibition game against an Israeli professional team, B’nei Hasharon.

Automotive Street Style Automotive | January 2011 | JYD Project: Charity Street Style | 2011 Rally |Edition JYD Project: Charity Edition |



MISSION STATEMENT: The Rally for Kids will drive home its mission to keep our kids on the right road to the workplace.

VISION STATEMENT: The Rally vision is to craft a role for everyone to play in reshaping the values lost in our homes, schools and community. Each Rally event will serve a specific purpose and target an exact audience in an attempt to engage change and awareness.

ACTION STATEMENT: The Rally for Kids will raise funds to help activate the Student Success Initiative funds that will service 50,000 students, parents and teachers for a five year period.


Automotive Street Style | 2011 Rally | JYD Project: Charity Edition


Close the achievement gaps of students residing in low income households Acknowledge local charities “Driving Change” in the lives of children Remind the masses to take time to care about education


Realize that change starts with you Accept the challenge to touch five lives Learn the facts about what’s wrong Lend your resources to help out Your input will make the difference |



3rd Annual Rally for Kids

To benefit local children’s charities

Awards Banquet Auction Items Include:

Nascar Truck Series weekend for (2) Phoenix Valued at $10,000 Nascar Truck Series Las Vegas with VIP Pit passes & dinner (2) at Michael’s in South Point Valued at $3,000 JYD Series Camaro Valued at $50,000

2008 All Star Legends Autographed Ball Valued at $1500 D-wade All Star Jersey Valued at $700 32

Automotive Street Style | 2011 Rally | JYD Project: Charity Edition

Blackberry Package Valued at $1000 Senheiser Package Valued at $1000 Kevin Durant All Star Jersey Valued at $700 2011 All Star Basketball Signed Valued at $800 Donald Pliner will custom make your own his & her shoe Valued at $2000 Dwight Howard Autographed Jersey Valued at $700 |


Automotive Street Style | January 2011 | JYD Project: Charity Edition

Profile for Automotive Street Style, LLC

Rally for Kids - 2nd Charity Edition  

JYD Project's 2nd Charity Edition

Rally for Kids - 2nd Charity Edition  

JYD Project's 2nd Charity Edition