MARKETING REPORT September 2025
The Month in View 199 86,722 1,625 $266.97
Table of Contents
• The Month in View
• Market Summary
• Group Activity • Omoda & Jaecoo • Volkswagen
Audi • Porsche
Kia
MG
Honda
BYD
Foton
BMW
MINI
APO
EHI
Market Summary
• ATL Automotive is the leading auto dealer YTD with 40.5% market share.
• Toyota remains the leading auto brand with 31% market share.
• SUVs continued to dominate the market as the top segment with the following sales:
– Compact SUV - 1414
– Sub-compact SUV - 1377
– Midsize SUV - 980
Market Sales Report
Market Leaderboard (YTD)
Top 5 Models (YTD, Volume)
Top 5 Models (YTD, Premium)
CRM GROUP ACTIVITY
Leads
1,625
Calls
5,254
Test Drives
199 CITNow
979
1,598Active Customers 0 60 ResponseTime: minutes
CRM GROUP ACTIVITY
BRAND ACTIVITY
Campaign Name Quickview
Omoda and Jaecoo Launch
Press Release - OMODA/JAECOO Launch
Press release published in the Jamaica Observer announcing ATL Automotive’s introduction of OMODA and JAECOO to the Jamaican market. The piece highlights the brands’ global growth, innovative right-hand drive SUVs, and ATL Automotive’s commitment to style, technology, and value for Jamaican drivers.
OMODA/JAECOO Radio Interviews
● FAME FM (Sept 19) & MELLO FM (Sept 26): OMODA and JAECOO were officially introduced to Jamaican listeners by Courtney Smith, Sales Manager, OMODA/JAECOO Jamaica.
● Courtney emphasized the brands’ global success, cutting-edge technology, and modern design tailored for local drivers. Both interviews positioned the launch as part of ATLA’s continued commitment to offering innovation, value, and lifestyle-driven options for Jamaican motorists.
● Discussions highlighted five right-hand drive SUVs, including petrol, hybrid, and full-electric models, all backed by seven-year warranties and three-year service plans. Hybrid and EV buyers also benefit from complimentary home charging station installations, reinforcing ATL’s push toward accessible, future-ready mobility in Jamaica.
Month Ahead
Billboards:
● 120 mini boards to be installed islandwide.
● Installation to begin mid-October, covering key areas including Kingston, Mandeville, Montego Bay, and Ocho Rios.
Social Media:
● Posts scheduled daily across Instagram and Facebook
● October content calendar completed; November calendar in development.
● Videos featuring the Sales Manager to be included in November’s schedule.
Lead Generation:
● Active campaigns running through Google Ads, Meta Ads (Facebook/Instagram), and YouTube Shorts.
● Website forms and landing pages driving test drive and inquiry submissions.
● Leads tracked through CRM
Bookings / Test Drives:
● Test Drive campaign currently being planned to launch in the upcoming period.
Press / Media:
● Weekly press exposure with Full Page, Half Page, and JOL ear placements.
Branding:
● Staff and Demo branded vehicles in progress for rollout.
E-Blasts
● Email marketing and newsletter blasts
Model Breakdown
Social Channels
Brand Awareness - SM
Month Ahead
• Aftersales Campaign
Model Breakdown
Social Channels
All-new Audi Q5 Per-order Campaign
The campaign successfully leveraged a multi-channel approach, segmenting the customer journey from early Awareness to final Conversion (Pre-Order).
1. Social Media Marketing - Driving brand awareness, early engagement, and lead generation Platforms: Typically includes Facebook, Instagram.
2. Google Digital - Building consideration through visual storytelling and maintaining reach across the web.
3. SEM - Capturing high-intent demand for direct conversion.
All-new Audi Q5 Per-order Campaign -
Social Media
All-new Audi Q5 Per-order Campaign -
Google Digital
Audi Coalesce
The Audi Coalesce event was executed as a high-profile, dual-purpose marketing initiative. It successfully positioned the three new models as the cutting edge of Audi's lineup while dedicating significant time and resources to nurturing vital external community relationships, underscoring Audi's commitment to partnership and customer loyalty.
Audi Coalesce
Audi Coalesce: Media Coverage (OUR
Link:
https://our.today/sleek-sexy-audi-cars-showcase d-at-atl-auto-mingle/
Link:
https://our.today/more-highlights-from-atl-audimingle/
Link: https://www.jamaicaobserver.com/2025/10/03/audi-rings-triple/
Press Release - Audi A6 Sportback e-tron
• Press release published on OUR Today(September 28, 2025) announcing ATL Automotive’s launch of the Audi A6 Sportback e-tron in Jamaica.
• The piece highlights Audi’s electric innovation, the model’s cutting-edge technology and design, and ATL Automotive’s commitment to sustainable mobility, performance, and premium driving experiences for Jamaican customers.
Link:
https://jamaica-gleaner.com/article/a uto/20250921/audi-q7-vs-mazda-cx90
Demo Branding
Model Breakdown
Porsche Pilates
On Saturday, September 20, Porsche hosted it’s very first Porsche Pilates session at Porsche Centre Kingston led by Racquel Snead. Porsche Pilates was created to extend the Porsche brand beyond the road and into the lifestyle space, reflecting the brand’s core values of performance, precision, and balance.
The event brought together the worlds of luxury and wellness, allowing Porsche Jamaica to connect with an audience that values health, mindfulness, and elevated living.
● 45 RSVPs
● 5 waitlisted
● 19 guests
Porsche Pilates
● Views - 4,613
● Likes - 80
● Comments - 3
● Shares - 14
● Repost - 1
● Save - 3
Porsche Pilates
An email was sent all existing BPs encouraging them to browse the latest lifestyle catalogue on our website and visit their nearest showroom or service centre to make a purchase.
Prospects and existing customers were made aware of the pending premium increase in the Approved Warranty program.
A multichannel campaign was launched on social, Google ads and C5 (email).
Prospects and existing customers were made aware of the pending premium increase in the Approved Warranty program.
A multichannel campaign was launched on social, Google ads and C5 (email).
Showroom TrafficAds - Meta
Test DriveAds - Meta
GoogleAd Results
Test driveAds - GoogleAd
Showroom
TrafficAds - GoogleAd
Month Ahead
• Porsche Lifestyle Campaign
• CEA Regional Jumping & Dressage Challenge
Model Breakdown
Social Channels
3,747
Campaign - Quickview
• For the month of September, marketing efforts were focused on the following:
– SUV continuity - a sales driven campaign to boost sales for Kia SUVs (except the Sorento)
– Sorento Push Campaign - digital campaign to increase sales on the model
– With the launch of the first Kia pick up on the horizon, a pre-order campaign was launched to build awareness and push pre-orders of the Tasman
• Tactical activations to boost brand visibility
Kia Sorento Push Campaign
• With a vast stock of soon to be “aged” Sorento, a lifestyle digital campaign was curated and executed. The campaign highlighted the executive 7 seater as a major selling point, incorporating daily lifestyle activities that would require the comfort and luxury of the model. Communication channels for the campaign included: – Social media – Google (SEM & Display) – Eblast
Kia SUV Continuity Campaign
With a high number of suv models in stock, this campaign was curated with the objective of boosting sales for those models. For this campaign, the models were: Sportage, Sonet, Seltos, Sportage
Tasman Pre-order Campaign
Kia Jamaica is anticipating the launch of the first ever pick-up in it's line-up - The Kia Tasman. To boost both sales (pre-order) and awareness of the model. To help build the model's interest, a pre-order campaign was launched that focused on model info such as capability, features and teasers
Youtube video: https://youtu.be/o97J6Gnmrj8
Kia Models Continuity Campaign - Print
The Kia Models Continuity Campaign ears were ran in both the Daily and Sunday Observerfrom September 5 to September 26.
Press Release: New Showrooms Coming for Honda; Kia from ATLA
This press release (published in the JamaicaObserverand on OURToday) announces ATL Automotive’s announcement of purpose-built Honda and Kia showrooms and service facilities in Ferry, St. Catherine. The development will relocate operations from Kingston, expand service capacity, and enhance customer experience with modernized sales and aftersales facilities.
https://jamaica-gleaner.com/article/auto/20250914/hyundai-tucson-vs-kia-sportage
Kia Tasman Pre-Order - Print
Published September 28, 2025, in the SundayObserver.
Press Release: Kia Tasman Pre-Launch
● Press release published on OURToday (Sunday, September 28, 2025) announcing ATL Automotive’s upcoming launch of the Kia Tasman in Jamaica.
● The piece highlights Kia’s first-ever pickup, combining bold design, advanced technology, and rugged performance for local drivers.
Model Breakdown
Social Channels
MG ZS Continuity Campaign
The MG ZS Continuity Campaign was strategically designed to leverage four key channels—Social Media, Digital, Print, and Out-of-Home (OOH)—to deliver a powerful and singular message.
To ensure the customer hears a consistent, powerful story about the MG ZS across every single platform they encounter, maximizing brand recognition and recall.
MG ZS - Social Media
MG4 EV Continuity Campaign
The MG4 EV campaign was engineered to challenge the perception of electric vehicles by emphasizing that zero-emission driving is now dynamic, stylish, and highly accessible.
We used consistent, powerful story across all platforms to establish the MG4 EV as the most desirable, yet affordable, electric hatchback.
MG4 EV - Social Media
MG HS Continuity Campaign
The MG HS Continuity Campaign was engineered to directly address the priorities of the family audience by creating a seamless and consistent narrative around the vehicle's key features.
Utilize a multi-channel approach (Social Media, Digital, Print, OOH) to directly connect with the target family audience by consistently highlighting the MG HS's compelling features.
MG HS - Social Media
MG ZS - Print
MG ZS strip ad (JamaicaObserver) and Auto
Classifieds Solus ad (JamaicaGleaner) published in September.
MG HS ears and strip ads (JamaicaObserver) published in September.
MG 4 EV - Print
MG 4 EV strip ad (Jamaica Observer) and Auto Classifieds Solus (Sunday Gleaner) published in September.
Demo Branding
Channels
HR-V: Social & Digital Quickview
Press Release: New Showrooms Coming for Honda; Kia from ATLA
This press release (published in the JamaicaObserverand on OURToday) announces ATL Automotive’s announcement of purpose-built Honda and Kia showrooms and service facilities in Ferry, St. Catherine. The development will relocate operations from Kingston, expand service capacity, and enhance customer experience with modernized sales and aftersales facilities.
Honda Games Night : Social & Digital Quickview
From the DailyObserver; Friday, September 12, 2025.
From the SportsGleaner; September 12,19 & 26 2025.
Honda CR-V (Print)
Honda HR-V (Print)
Honda’s Collaborations
● Honda x National Housing Trust
● Honda x Infiniti Credit Union
Month Ahead
● Day in the Life of a Sales Rep Reels (4 episodes to be posted)
● Infiniti Customer Appreciation
● Civic Type R Continuity Campaign
Model Breakdown
Channels
Yuan Plus Top Features - Influencer Collaboration
Influencer Brianna Barker (@bloomwithbri) partnered with BYD Jamaica to create a video highlighting the top features of the BYD Yuan Plus, including its modern design, spacious interior and efficiency. She also highlighted the benefits of switching to electric, such as cost savings. Shared as a collaborative Instagram reel with BYD Jamaica, the video gained strong traction and engagement, boosting brand visibility and sparking interest in EV adoption among Jamaicans.
BYD x International Coastal Cleanup Day
BYD proudly participated in the Jamaica Environmental Trust’s International Coastal Cleanup Day, showcasing the innovative BYD Sealion 7. Using its Vehicle-to-Load (VTOL) capability, the Sealion 7 powered a snow cone machine, providing free, ice-cold treats to volunteers throughout the event. This activation demonstrated the real-world functionality of BYD’s clean energy technology while supporting environmental action and community engagement.
Jamaica International Pickleball Open
BYD participated in the Jamaica International Pickleball Open, engaging with approximately 300 attendees while showcasing the BYD Sealion 7. The vehicle display attracted solid interest from players and spectators, allowing guests to experience BYD’s latest electric SUV up close. As a result of the event, BYD gained three qualified leads, reinforcing the brand’s growing visibility and appeal in the local EV market.
Scotiabank Fairview EV Day
On September 9, in celebration of World EV Day, BYD proudly showcased the Sealion 7 at the Scotiabank Fairview Branch. This display offered visitors a first-hand look at BYD's latest innovation in electric mobility and attracted strong interest from customers.
Press Release - BYD Partners with FC Internazionale Milano
● BYD Group has entered into a three-year global automotive partnership with FC Internazionale Milano, aligning both brands in their commitment to innovation and excellence.
● As part of the collaboration, BYD will provide approximately 70 vehicles to Inter's management, staff, and players, including a special edition of the BYD Sealion 7. This model will later be available in a limited edition for fans, accompanied by tailored purchase and rental programs.
● This press release was published in the Jamaica Observeron Friday, September 12, 2025.
Month Ahead
1. Yuan Pro Test Drive Campaign 2. Shark Test Drive Campaign
Model Breakdown
Channels
Foton Flatbed Campaign
The Foton Miler Flatbed Campaign aims to generate orders and leads by highlighting the features, pricing, and key selling points of the models, with the goal of engaging customers and driving lead generation.
The campaign features multiple channels:
● Dedicated Landing Page
● Social Media
● YouTube
● Digital Display
● SEM
Miler Flatbed Campaign : Digital Display
Foton 828 Birthday Campaign: SEM
Miler Flatbed Campaign: YouTube
C2 & CS2 Continuity Campaign - Test
Drive Search (Always on) Clicks
C2 Continuity Campaign
C2 & CS2 Continuity Campaign - Youtube
Watch the video here.
Watch the video here.
Clicks Impressions CTR
C2 Continuity Campaign - Display
Clicks Impressions CTR
Clicks Impressions CTR 820 422,468 0.2%
Foton Miler - The Agriculturist Publication
In September, the Foton CS2 View was featured in The Agriculturist newspaper, a well-regarded publication that reaches over 30,000 readers per issue, including farmers, agro-processors, and key decision-makers in the business and agricultural sectors across Jamaica.This placement not only increased brand visibility within a highly targeted market but also positioned the CS2 View as a practical and reliable transportation solution tailored to the needs of the transport community
Engineers Week - Tunland Display
In September, the Jamaica Institution of Engineers hosted its annual conference week, bringing together key professionals and stakeholders from across the industry.As part of the event, the FotonTunland was prominently showcased, offering an excellent platform to highlight its capabilities to a highly relevant audience.The display allowed institute members to view the model up close, explore its standout features, and engage in meaningful discussions with the team on-site.
Month Ahead
- Tunland V9 Pre- order Campaign
- SM - continuity Camapign
- CEA Regional Jumping & Dressage Challenge
Channels
BMW EV CAMPAIGN
The BMW EV campaign was launched in September to increase awareness and support sales of our current EV stock. This was a strictly digital campaign that ran for two months and featured the BMW iX, iX1, and iX2.
Campaign Details
● Duration: September 23 - November 1
● Channels:
○ Social Media (Facebook & Instagram & Youtube)
○ Google Search & Display ○ Showroom TV
BMW iX1: Social & Digital Quickview
BMW iX1: Youtube Shorts
For this campaign, we also did YouTube Shorts instead of a full-length videos.
Stats as at September 23-30
BMW iX2: Social & Digital Quickview
BMW iX2: Youtube Shorts
For this campaign, we also did YouTube Shorts instead of a full-length videos.
Stats as at September 23-30
BMW iX: Social & Digital Quickview
BMW iX: Youtube Shorts
For this campaign, we also did YouTube Shorts instead of a full-length videos.
Stats as at September 23-30
World EV Day - Social Media Post
This was posted on our Instagram and Facebook pages in observance of World EV Day 2025.
Month Ahead
• BMW X1 Continuity Campaign
• BMW X2 Continuity Campaign
• BMW X4 Test Drive Campaign
• ATL Group FistFast Campaign
Channels
World EV Day - Social Media Post
Month Ahead
• MINI Countryman Continuity Campaign
• MINI Aceman Continuity Campaign
• MINI JCW Countryman Campaign
• MINI Countryman Demo Branding
• ATLA Group FistFast Campaign
Social Channels
APO Website & SM Update Photoshoot
APO Website & SM Update Photoshoot
Social Channels
5,146 -0.03%
1,746 -0.17%
Social Media - Awareness
The engaging social media content shared connects the brand with customers where they are, driving awareness of convenient rental options, exclusive deals, and wide range of vehicles. By sharing stories, tips, and promotions across platforms, we make it easier than ever for travelers and businesses to discover Enterprise and choose us for their next journey.
