MARKETING REPORT
August 2025
The Month in View
278
129,471 2,306 $280.34
Table of Contents
• The Month in View
• Market Summary
• Campaign of the Month
• Group Activity • Volkswagen • Audi
Porsche
Kia
MG
Honda
BYD
Foton
BMW
MINI
APO
EHI
Market Summary
• ATL Automotive is the leading auto dealer YTD with 47.8% market share.
• Toyota remains the leading auto brand with 31% market share.
• SUVs continued to dominate the market as the top segment with the following sales:
– Compact SUV - 1269
– Sub-compact SUV - 1240
– Midsize SUV - 887
Market Sales Report
Market Leaderboard (YTD)
Top 5 Models (YTD, Volume)
Top 5 Models (YTD, Premium)
Campaign of the Month - Quickview
The Boss’ Sale
• ATL Automotive’s Annual Summer Sale kicked off on August 1 across all channels, with lead generation as the primary goal. Actual sale days spanned August 14-17, with in showroom activations, bank partner displays, with Sales Teams buzzing.
Channels included:
• Radio & OB
• Print Ads
• General & Brand Breakouts
• General Digital
• General SEM
• General YouTube
• 3rd Party Ads
– Observer
– Sleek
– Gleaner
• eBlast
• SMS
• Social Media
• Digital OOH
• Mobile OOH
• Cinema Ads
Individual brands broke out into teasers and brand-specific content, while bank partners sent eBlasts out to their databases for an added push.
Campaign of the Month - Imagery
Interviews on Irie FM and Power 106 across KGN and MBJ.
Screen ads in tax offices across the island.
Mobile screen ads that travelled across Kingston & St. Andrew, St. Catherine, St.Thomas, St. Ann to MBJ, Clarendon to Savanna La Mar.
Campaign of the Month - Guerilla Activity
To capitalize on the election, Vote for ATL Automotive ads were placed Kingston & St. Andrew, St. Catherine, St. Elizabeth, Clarendon, Manchester, Westmoreland, Trelawny, St. Portland, St. Mary, St. Ann, St. James, Hanover.
CRM GROUP ACTIVITY
Leads
2,306
Calls
4,683
Test Drives
278 CITNow
969
2,168Active Customers 0 60 ResponseTime: minutes
CRM GROUP ACTIVITY
BRAND ACTIVITY
Model Breakdown
Social Channels
Boss’ Sale - VW
The 2025 Volkswagen Boss’ Sale took place from August 15–18, offering customers special pricing on the Tiguan Allspace along with other incentives.
The aim was to move that aged models that we have in stock.
The promotion was supported through a 360 campaign as well as showroom activations at both the Kingston and Montego Bay showrooms.
The campaign included the following channels:
• Social Media
• Google Display
• OOH
• SEM
Brand Awareness - SM
Month Ahead
Model Breakdown
Channels
Audi Boss’ Sale 2025
• The Audi Boss' Sale 10th Anniversary Event is a fully integrated, 360-degree campaign running from August 14 to August 17, 2025. The primary strategic focus is to deliver Uncompromised Luxury by providing compelling, limited-time value, while tactically driving the sale of specific model-year inventory.
• This is an intensive, coordinated campaign across all communication channels (SEM, display, social media, and in-showroom activations) designed to maximize traffic and conversion over the four-day period.
• The strongest emphasis is placed on the customer visiting the showroom on Day 1 (August 14th) to maximize the combined benefits, specifically securing both the 3-Month Payment Holiday (on A3/Q2/Q3) and the Complimentary Luxury Watch (on any model). The full weight of the campaign supports the message: The best time to buy is the first day.
Audi Boss’ Sale - Social Media
Audi Boss’ Sale - Social Media
Audi Boss’ Sale - YouTube
Audi Boss’ Sale - Google Display
Audi Boss’ Sale - Print
• The Audi Q3 was featured in the Auto Classifieds section of the SundayGleaneron August 10, as part of the Audi Boss’ Sale.
• The SundayGleaneris a leading Jamaican publication, with 304,000 readers weekly.
Channels
Model Breakdown
Boss’Event - Social Media
Boss’Event - Social Media
Boss’Event - GoogleAd
Boss’Event - GoogleAd
Showroom TrafficAds - Meta
Test DriveAds - Meta
GoogleAd Results
Test driveAds - GoogleAd
Showroom
TrafficAds - GoogleAd
Month Ahead
• Evergo EV Link Up
• Porsche Pilates
• Flavors of Brazil
Model Breakdown
Social Channels
3,749
CRM Data
Leads
586
Calls
Test Drives
2,308
84
CITNow
233
Campaign - Quickview
• In August, all sales focus was on the annual ATL Boss’ Sale and pushing the soon aged models. TBS is a full 360 campaign and include all communication channels
• Sportage Run-off Campaign - with a large number in stock, a Sportage run off campaign was created, promoting the same offer as TBS, however the purchase period was extended
• Tactical activations to boost brand visibility
ATLA Annual Boss’ Sale
• For Kia, the annual Boss’ Sale offered customer a chance to own their Kia with a myriad of daily offers to attract customers. These offers included payment holiday, free perks and a 3.99% introductory rate.
ATLA Annual Boss’ Sale - Print
Print ads of various sizes (strip, ears, full page) were run in the JamaicaObserverand the Star [tabloid] on August 8, 10, and 15, 2025.
Kia x TBS Age Stock Runoff - Sportage
• With 42 aged Sportage in stock, the Team extended the Boss’ Sale offer to allow persons to own a Kia Sportage. The communication channels included: Social Media, YouTube, Eblast and Print and ran for 2 weeks.
Kia Tactical Activities & Collabs
Model Breakdown
Social Channels
MG Boss’ Sale 2025
• The MG Boss' Sale is an intensive, coordinated campaign, running for a limited, eight-day period from August 15th to August 22nd. The primary strategic focus is to deliver exceptional value, space, and modern technology by providing compelling, limited-time incentives, while tactically driving the sale of the most popular models.
• The campaign's message is built around empowering the customer to "take charge" and upgrade their vehicle. This is an all-encompassing push designed to maximize showroom traffic and sales conversion over the specified dates.
MG Boss’ Sale - Social Media
MG Boss’ Sale - Social Media
MG Boss’ Sale - YouTube
905,128
MG Boss’ Sale - Print
Static Billboards
Social Channels
11,971
Leads
Calls
Test Drives
575
605
11 CITNow
499
Campaign - Quickview
• Qualitative information.
• Channels.
ATLA’s annual Boss Sale
In August, all sales efforts were centered on the annual ATL Boss’ Sale, with a focus on promoting soon-to-be-aged models. TBS ran as a full 360° campaign, leveraging all communication channels.
Honda Model Promotions:
● CR-V, HR-V, Civic Type R, and Pilot – all models were included in the Boss’ Sale, highlighting special offers across the range.
The Boss sale was extended till the end of the month so we were able to get more traction of the slower moving models such as the CR-V and Civic Type R.
ATLA Boss Sale (Honda) - Print
From the MandevilleWeeklyePaper; August 14, 2025.
Honda’s Collaborations
● Honda x Labour and Security
● Honda x Infiniti Credit Union
Month Ahead
● Day in the Life of a Sales Rep Reels (4 episodes to be posted)
● HR-V, CR-V and Civic Type R Continuity Campaign will be live
● Honda Games Night
Model Breakdown
Channels
BYD Boss’ Sale
From August 14 to 17, ATL Automotive hosted the BYD Boss' Sale across its Kingston and Montego Bay showrooms. The event featured exclusive offers on all BYD models, including the standout Yuan Plus, as part of a strategic push to accelerate interest in electric vehicle ownership. Customers were invited to take advantage of special pricing, on-site financing support and test drives throughout the four-day promotion. The sale generated strong showroom traffic in both locations, attracted a mix of new and returning prospects and further cemented BYD’s growing presence in the local EV market.
The campaign included the following channels:
• Social Media
• Google Display
• OOH
• SEM • YouTube
BYD Boss’ Sale Social Media
BYD Boss’ Sale Social Media
BYD Boss’ Sale - Print
Strip ad and Auto Classifieds [Solus] ad that ran in the JamaicaObserver(August 8) and Sunday Gleanerrespectively (August 17).
BYD Club EV Fest - Customer Event
The first-ever BYD Club EV Fest welcomed owners and select prospects from across the island for a high-energy day of connection. With a BYD convoy, games, entertainment and great vibes, the event marked the beginning of a growing EV community, bringing together passionate drivers to celebrate the future of mobility.
FGB Mandeville - Bank Display
On Monday, August 4, ATL Automotive and First Global Bank partnered to host the FGB Mandeville EV Auto Show at the FGB Mandeville branch. The event showcased the BYD Yuan Plus, offering customers and prospects a closer look at the future of electric mobility.
Month Ahead
1. Yuan Pro Test Drive Campaign 2. Shark Test Drive Campaign
Model Breakdown
Social Channels
Foton - 828 birthday Celebration
To mark 29 years of innovation and progress, Foton Jamaica hosted the Foton 828Anniversary Celebration, integrating a digital campaign with an in-showroom activation.
This celebration embodied the global “Drive to Great” missionhighlighting Foton’s transformation and showcase the brand’s commitment to becoming a world-class commercial vehicle enterprise.
The campaign features multiple channels:
Dedicated Landing Page
Social Media
YouTube
Digital Display
SEM
Foton 828 Birthday Campaign: SM
Foton 828 Birthday Campaign: SEM
Foton 828 Birthday Campaign: Displays
Foton 828 Birthday Campaign - ShowroomActivation
To celebrate Foton’s 29thAnniversary, our showroom came alive with music, treats, and engaging brand experiences.ADJ setup in the back of theAumark not only provided lively entertainment but also demonstrated the unit’s space capacity in a unique and interactive way.
Customers who visited the showroom were treated to specially branded 828Anniversary cupcakes and received a commemorative Foton gift as a token of appreciation. Beyond the celebration, the day also created opportunities to connect with prospective customers, where our team engaged in meaningful conversations and facilitated test drives for models of interest.
Foton 828 Birthday Campaign
C2 & CS2 Continuity Campaign - Cont’d
The Foton C2 & CS2 Continuity Campaign features general ads with both models as well as dedicated breakouts.This campaign effectively communicates the features, pricing, and key selling points of the models, aiming to engage customers and generate leads.
The campaign features multiple channels:
● Dedicated Landing Page
● Social Media
● YouTube
● Digital Display
● SEM
● On-The-Ground activations
C2 & CS2 Continuity Campaign - Cont’d
The Foton C2 & CS2 Continuity Campaign features general ads with both models as well as dedicated breakouts.This campaign effectively communicates the features, pricing, and key selling points of the models, aiming to engage customers and generate leads.
The campaign features multiple channels:
● Dedicated Landing Page
● Social Media
● YouTube
● Digital Display
● SEM
● On-The-Ground activations
C2 & CS2 Continuity Campaign - Youtube
Watch the video here.
Watch the video here.
Clicks Impressions CTR
C2 Continuity Campaign - Display
Clicks Impressions CTR
Clicks Impressions CTR 820 422,468 0.2%
CS2 Continuity Campaign - Display
Foton Miler Campaign - Cont’d
The Foton Miler Campaign aims to generate orders and leads by highlighting the features, pricing, and key selling points of the models, with the goal of engaging customers and driving lead generation.
The campaign features multiple channels:
● Dedicated Landing Page ● Social Media
YouTube
Digital Display
SEM
Foton Miler Campaign
Foton Miler Campaign - Youtube
Watch the video here.
Clicks Impressions
1.17M
Month Ahead
- Engineers Week
Channels
BMW BOSS EVENT CAMPAIGN
BMW participated in ALT Group’s annual Boss’ Sale. This campaign was done in an effort to move slow
BMW BOSS EVENT: X1 Social & Digital Quickview
BMW BOSS EVENT: X2 Social & Digital Quickview
BMW BOSS EVENT: Gran Coupe
Social & Digital Quickview
BMW BOSS EVENT: Sales Exec Videos
Stats for Rolando
BMW BOSS EVENT: Youtube Shorts
BMW BOSS EVENT: eMailers
Two (2) eMailers were sent out for to upsell to our current customer database:
• X Range Breakout features the X1 & X2
• Gran Coupé breakout features the 2 series & 4 Series
BMW BOSS EVENT: Print
The above are screenshots of the BMW placements in Jamaica’s leading newspapers: The Jamaica Observer and The RJR Gleaner Company.
Month Ahead
• 2 Series Test Drive Campaign
• X1 & x2 Continuity Campaign
• EV Campaign
Channels
MINI BOSS EVENT CAMPAIGN
Leads
MINI BOSS EVENT: Cooper Social & Digital Quickview
MINI BOSS EVENT: Countryman
Social & Digital Quickview
MINI BOSS EVENT: Print
MINI had a Solus placement in the Jamaica Observer on August 13.
See screenshot attached.
MINI BOSS EVENT: Youtube Shorts
MINI BOSS EVENT: eMailer
An eMailer featuring both models; the Cooper & Countryman was sent out to upsell to our current database of customers over 3 years and also prospects for the respective models.
Month Ahead
• Countryman Continuity Campaign
• EV Campaign
Social Channels
APO Website & SM Update Photoshoot
A recent APO photoshoot was completed featuring both special price units and regular units to refresh our website and social media content. The updated photos showcase current availability and highlight promotional units, helping to attract more interest and improve the visual appeal of our listings across all digital platforms.
Social Channels
5,148
Social Media - Awareness
The engaging social media content shared connects the brand with customers where they are, driving awareness of convenient rental options, exclusive deals, and wide range of vehicles. By sharing stories, tips, and promotions across platforms, we make it easier than ever for travelers and businesses to discover Enterprise and choose us for their next journey.
