MARKETING REPORT
July 2025
The Month in View
341 154,336 2,117 $ 265.46
Table of Contents
• The Month in View
• Market Summary
• Campaign of the Month
• Group Activity
• Volkswagen • Audi • Porsche • Kia • MG
Honda
BYD • Foton • BMW
MINI • APO • EHI • Caribbean Hub
Market Summary
• ATL Automotive is the leading auto dealer YTD with 38.3% market share.
• Toyota remains the leading auto brand with 31% market share.
• SUVs continued to dominate the market as the top segment with the following sales:
– Compact SUV - 1118
– Sub-compact SUV - 1085
– Midsize SUV - 779
Market Sales Report
Market Leaderboard (YTD)
Top 5 Models (YTD, Volume)
Top 5 Models (YTD, Premium)
Campaign of the Month - Quickview
Audi’s Ultimate Summer was a month long campaign that offered tiered incentives per model.
USPs included:
• Up to $100,000,000 in Discounts
• 0% Interest Until 2026
• Free insurance (up to $200k)
• Weekend for 2 at Sandals Resort for Q6, Q7, Q8 or RS purchase
• Luxury Watch from Cartier and Breitling with each purchase of Q6, Q7, Q8 or RS
• Up to 5years/100,000km Warranty
• Up to 3yrs / 60,000km Service Package
• Free Rental Car with each Service Pkg
Channels included:
• Radio Ads & Interviews
• Radio Interview
• Digital Display
• Social Media Ads
• YouTube ads
• Digital OOH
• 3rd party ads
• Print Ads
• Dedicated Landing Page
Campaign of the Month - Imagery
CRM GROUP ACTIVITY
Leads
2,117
Calls
4,866
Test Drives
341 CITNow
965
2,018Active Customers 0 60 ResponseTime: minutes
CRM GROUP ACTIVITY
BRAND ACTIVITY
Model Breakdown
Channels
Brand Awareness - SM
Month Ahead
- ATLA Annual Boss’s Sale
Model Breakdown
Social Channels
Overall Campaign Performance
The Ultimate Summer digital campaign ran in Jamaica from July 1st to July 31st, 2025.The campaign's objective was to drive awareness, traffic, leads, and conversions.The total estimated spend was $5,500. The campaign generated 235 leads at a cost per result of $0.05. It achieved 581,989 impressions and 13,173 clicks, resulting in a CTR of 6.0%.
• Link to the ad: https://www.facebook.com/share/r/16BV95dJRy/
• Format type: Video / Reel
• Key results:
• Impressions: 526,792
• Clicks: 11,773
• CTR: 2.79%
• E.R.: 3.47%
• Cost per result ($): $0.05
• Link to the ad: https://www.instagram.com/reel/DL7_8_SJuO0/
• Format type: Video / Reel
• Key results:
• Impressions: 45,498
• Clicks: 1,376
• CTR: 6.43%
• E.R.: 7.2%
• Cost per result ($): $0.05
• Link to the ad: https://youtube.com/shorts/KZ-6d8-jVqQ?si=rWGNr7H 6Wx2Xd2BP
• Format type: Video (YouTube Shorts)
• Key results:
• Impressions: 9,699
• Clicks: 24
• Video Views: 2,317
• E.R.: 22.1%
• Cost per result ($) 0.009
• Link to the ad: https://www.instagram.com/p/DMsjzEPuIHV/
• Format type: Video / Reel
• Key results:
• Views: 11,785
Month Ahead
- ATLA Annual Boss’s Sale
Channels
Model Breakdown
KINGSTON
MONTEGO BAY
Showroom TrafficAds - Meta
Test DriveAds - Meta
GoogleAd Results
Test driveAds - GoogleAd
Showroom
TrafficAds - GoogleAd
Month Ahead
- ATLA Annual Boss’s Sale
Model Breakdown
Social Channels
3,739 +0.78 %
11,151 +1.4%
CRM Data
Leads
514
Calls
Test Drives
2,131
128
CITNow
282
Overview
The month of July saw the launch of a new sedan to the Kia line-up - the all new Kia K4.
As we continue to push sales, in July the brand collaborated with JMMB to give customers a SizzlingSummerby offering them a 3.99% on their new Kia.
With a limited EV stock approaching aged, a push campaign was created to help run off the EV models during the month. Leads LPClicks Impressions
Kia x JMMB Sizzling Summer Campaign
• The 360 campaign focused primarily on the Kia SUV line-up by offering and competitive 3.99% interest for the month of July.
• Channels used included - Digital, Social, Print, Radio
• Campaign duration: June 27 - July 31 Youtube: https://youtu.be/S7X6-4AYYtQ
EV Continuity
• The EV continuity campaign was primarily digital utilizing our digital channels: Google, Social Media and YouTube.
• Campaign duration - July 1 - 31
Leads
Clicks
Kia K4 Launch
• In July, the Kia line-up welcomed its newest addition - the all new Kia K4, a model that sets the standard for future sedans.
The event was held at the AC Hotel and was hosted by Kingsley Morgan.
Month Ahead
- ATLA Annual Boss’s Sale
- Kia Tasman Pre-order campaign
- 3-4 tactical collaborations
Model Breakdown
Social Channels
Wolmer's Girls Class of 2012 Sponsorship - Display
The Wolmer's Girls Class of 2012 held its reunion on Saturday, July 26, 2025, at 26 Haining Road. The theme was "The Alumni Royale," inspired by James Bond. MG sponsored the event, which brought together over 50 alumni and guests.
MG's sponsorship was a key part of the event's success. Their support helped us make the reunion special and allowed us to donate more money to the scholarship fund.
We also had two of MG's newest cars on display: the MG ZS and the MG4 EV. Guests loved seeing the cars, which brought a modern and exciting vibe to the evening. This display not only showcased MG's great cars but also resulted in 7 new sales leads for the business.
Wolmer's Girls Class of 2012 Sponsorship - Social Media Coverage
INFINITI CCUJ - CAR SHOW
Leads
MG HS CAR GIVEAWAY JOL ADVERTORIAL
(JAMAICA AUTO SHOW)
• At the Jamaica Auto Show 2025, Colette Barham was announced as the grand prize winner of a brand-new 2025 MG HS SUV, after being selected from over 1,000 entrants.
• The handover took place at the MG Jamaica showroom on Tuesday, July 29, 2025, led by MG Sales Manager, Jodi Jones Mendez and MG Sales Executive, Orane Waldron.
• The handover was published as an advertorial in the JamaicaObserveron Friday, August 8, 2025.
MG HS CAR GIVEAWAY JOL ADVERTORIAL
(JAMAICA AUTO SHOW)
MG HS CAR GIVEAWAY (JAMAICA AUTO SHOW) -
3rd Party Ad Placements
Month Ahead
- ATLA Annual Boss’s Sale
Channels
HONDA SUV CONTINUITY CAMPAIGN
Honda’s SUV continuity campaign, aimed at boosting sales of the slow moving stock continued into July.
July’s focus was on the CR-V, based on stock.
Campaign Details
● Duration: April 25 - July 30
● Channels:
○ Social Media (Facebook & Instagram & Youtube)
○ Google Search & Display
○ Landing Page: (https://www.atlautomotive.com/honda-all-models/)
○ eBlasts
CR-V: Social & Digital Quickview
LADIES EXPO 2025
Honda Jamaica proudly sponsored the 2025 Ladies Expo on July 5 as a Premium Exhibitor.
We had 3 models on display; BR-V, HR-V, and CR-V, giving patrons the opportunity to explore them up close.
The response was positive, with strong interest expressed in test drives.
A total of 11 leads were collected on the day.
HONDA CORPORATE AREA DISPLAYS
Honda showcased the CR-V, HR-V (Petrol + Hybrid), BR-V and Elevate and hosted test drives at various corporate area locations during the month of July, namely:
● JAIFA - July 4
● Digicel Head Office - July 11
● Region 5 Principal Conference - July 25
● Denbigh Agricultural Show - August 1-3
Month Ahead
• ATL Group Boss’ Sale - August 14
• SUV Continuity Campaign
Model Breakdown
Social Channels
BYD Charge Ahead Brand Campaign
The BYD “Charge Ahead” Brand Campaign was launched at the end of May with the objective of generating brand awareness, driving showroom traffic, and increasing interest across the full BYD model lineup. The campaign strategically highlights each model’s key features, competitive pricing, and the unique benefits of switching to electric, appealing to both lifestyle-driven consumers and cost-conscious drivers.
The campaign includes the following channels:
• Radio
• Social Media
• Google Display
• OOH
• SEM
• YouTube
BYD Charge Ahead Brand Campaign Social Media
BYD Charge Ahead Brand Campaign Social Media
BYD Sealion 7 Test Drive Campaign
Following the success of the Sealion 7 pre-order campaign, the Test Drive Campaign launched in June to raise awareness that units are now available. The campaign focuses on driving showroom traffic and encouraging test drives, using imagery from a local content shoot to highlight the vehicle’s arrival and features.
The campaign includes the following channels:
• Social Media • Google Display •
BYD Sealion 7 Test Drive Campaign Social Media
Month Ahead
1. Boss’ Sale
Model Breakdown
Social Channels
Tunland 4x2 Pre-Order Campaign - Cont’d
The FotonTunland 4x2 Pre-Order Campaign launched with the objective of generating early interest, pre-orders, and qualified leads by spotlighting the model’s competitive pricing, key features, and overall value for everyday drivers and small business owners alike.
The campaign utilized a multi-channel strategy to drive awareness and engagement, including:
● Out-of-Home (OOH)
● Social Media
● YouTube
● Digital Display
● Search Engine Marketing (SEM)
This campaign resulted in 11 leads for the month of July.
Tunland 4x2 Pre-Order Campaign - SM
Tunland 4x2 Pre-Order Campaign - Display
Tunland 4x2 Pre-Order Campaign - Search
2,887 41,867
Tunland 4x2 Pre-Order Campaign - Youtube
Watch the video here.
Clicks Impressions
2,628 1,707,663
C2 & CS2 Continuity Campaign - Cont’d
The Foton C2 & CS2 Continuity Campaign features general ads with both models as well as dedicated breakouts.This campaign effectively communicates the features, pricing, and key selling points of the models, aiming to engage customers and generate leads.
The campaign features multiple channels:
● Dedicated Landing Page
● Social Media
● YouTube
● Digital Display
● SEM
● On-The-Ground activations
This campaign resulted in 3 leads for the month of July.
C2 & CS2 Continuity Campaign - SEM
C2 & CS2 Continuity Campaign - Youtube
Watch the video here.
Watch the video here.
Clicks Impressions CTR 29,057 399.9k 7.26%
C2 Continuity Campaign - Display
CS2 Continuity Campaign - Display
Foton Miler Campaign - Cont’d
The Foton Miler Campaign aims to generate orders and leads by highlighting the features, pricing, and key selling points of the models, with the goal of engaging customers and driving lead generation.
The campaign features multiple channels:
● Dedicated Landing Page ● Social Media ● YouTube
Digital Display ● SEM
This campaign resulted in 6 leads for the month of July.
Foton Miler Campaign
Foton Miler Campaign - Youtube
Watch the video here.
Clicks Impressions
46,214 607,471
Foton Tunland - Influencer Content
Foton Jamaica partnered with influencer and content creator, Gemmar McFarlene to showcase the Foton Tunland G7. Through engaging digital content, the partnership highlighted key features of the Tunland G7, including its powerful performance, modern design, and impressive off-roading capabilities. The collaboration successfully positioned the vehicle as a rugged yet stylish option for lifestyle and adventure enthusiasts, while reaching a wider, digitally engaged audience.
Foton Miler - The Agriculturist Publication
In July, the Foton Miler was featured in The Agriculturist newspaper, a well-regarded publication that reaches over 30,000 readers per issue, including farmers, agro-processors, and key decision-makers in the agricultural sector across Jamaica.This placement not only increased brand visibility within a highly targeted market but also positioned the Foton Miler as a practical and reliable transportation solution tailored to the needs of the farming and agri-business community
Month Ahead
- ATLA Annual Boss’s Sale
- Foton 828 Anniversary
Channels
BMW 2 SERIES ORDER NOW CAMPAIGN
The BMW 220i Gran Coupé to drive awareness continued into the month of July using the channels below. The test drive campaign will be launched in August.
Campaign Details
● Duration: July 1 - July 30
● Channels:
○ Social Media (Facebook & Instagram & Youtube)
○ Google Search & Display
○ Landing Page: 2 Series Landing Page
○ Google My Business Ads
Leads LPClicks
BMW 2 Series: Social & Digital Quickview
BMW 2 Series: Youtube Quickview
as at July 30
JAMAICA BUSINESS PRINT AD
The BMW X5 was featured in the Jamaica Business Magazine in the month of July. Ad can be found below:
BMW TEST DRIVE DAY EVENT
BMW Jamaica hosted a Test Drive Day event on July 5th to help move the slow moving stock on the ground.
Campaign Details
● Date: July 5, 2025
● Objective: To start Q3 with a bang! The event is aimed at boosting the foot traffic to our showrooms, increasing test drive numbers, leads and deposits for the new models currently available on the ground.
● Activities:
○ On-site DJ’s
○ Photography & Videography
○ Food Vendors:
■ Rubis Jamaica
■ EverGo Jamaica
■ Kandes Delights Ice Cream
■ Bad Dawg
Leads
Month Ahead
• ATL Group Boss’ Sale - August 14
• 2 Series Test Drive Campaign
• X1 & x2 Continuity Campaign
• EV Campaign
Social Channels
MINI EV CAMPAIGN CONT’d
The MINI EV Campaign continued into July featuring only the All-Electric MINI Cooper. The aceman breakouts ended in June, based on stock.
Campaign Details
● Channels:
○ Social Media (Facebook & Instagram & Youtube)
○ Google Search & Display
○ Youtube & Youtube Short
Leads LPClicks
COOPER: Social & Digital Quickview
COOPER: Youtube Quickview
as at July 31
MINI COUNTRYMAN CAMPAIGN CONT’d
The All-New MINI Countryman awareness campaign started in May, continued into July as planned.
Campaign Details
● Channels:
○ Social Media (Facebook & Instagram & Youtube)
○ Google Search & Display
○ Landing Page: (https://www.minicaribbean.com/en_CC/home/range /all-electric-mini-aceman.html)
○ eMailer
○ Youtube & Youtube Short
Leads LPClicks
COUNTRYMAN: Social & Digital Quickview
COUNTRYMAN: Youtube Quickview
Stats as at July 31
MINI CORPORATE AREA DISPLAYS
In an effort to move current stock on the ground, MINI showcased the Countryman and hosted test drives at various corporate area locations in July, namely: Campaign Details
● Scotiabank Mandeville - July 15
● Jamaica Association of Insurance & Financial Advisors Ltd - July 4
● Jamaica Food & Drink Sunday Spritz - July 27
MINI TEST DRIVE DAY EVENT
MINI Jamaica hosted a Test Drive Day event on July 5th to help move the slow moving stock on the ground.
Campaign Details
● Date: July 5, 2025
● Objective: To start Q3 with a bang! The event is aimed at boosting the foot traffic to our showrooms, increasing test drive numbers, leads and deposits for the new models currently available on the ground.
● Activities:
○ On-site DJ’s
○ Photography & Videography
○ Food Vendors:
■ Rubis Jamaica
■ EverGo Jamaica
■ Kandes Delights Ice Cream
■ Bad Dawg
Leads
MINI TEST DRIVE DAY EVENT HIGHLIGHTS
Month Ahead
• ATL Group Boss’ Sale - August
• All-New Countryman Campaign Cont’d
• EV Campaign Cont’d
Social Channels
Social Channels
5,154
Social Media - Awareness
The engaging social media content shared connects the brand with customers where they are, driving awareness of convenient rental options, exclusive deals, and wide range of vehicles. By sharing stories, tips, and promotions across platforms, we make it easier than ever for travelers and businesses to discover Enterprise and choose us for their next journey.
