Sell a Product, deliver Value and Experience

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Recommendation:

It is recommended to unify POS and inventory data within

Salesforce, turning stock management from a back-end limitation into a customer

experience advantage Instant availability checks, personalized fulfillment options, and smart product recommendations would enable store staff to deliver a consistent and high-quality service across all locations

Expected Outcome:

This would elevate the company’s services into a modern digital flagship, strengthening the brand experience while driving measurable improvements in customer satisfaction, loyalty, and overall business performance

Harmonization

Synergy Creation

Sell a Product, deliver Value and Experience

EXECUTIVE SUMMARY

In retail, quickly confirming product availability and providing personalized fulfillment options often determines whether a customer completes a purchase Delays, uncertainty, or limited visibility across stores can disrupt the shopping experience and lead to lost sales

By embedding real-time POS and stock integration into

Salesforce Service Cloud and Commerce Cloud, Client

Services advisors become orchestrators of effortless omnichannel experiences. This improves First Contact

Resolution, unlocks upsell opportunities, and builds loyalty

+12% ~20%

Regional Adaptation

APAC: Strong preference for home delivery and seamless gifting options integrated into

fulfillment workflows

US: High adoption of “buy online, pick up in store” and expectations for fast, reliable shipping

EMEA: Increased focus on appointment-based store visits and personalized in-store consultations

ENHANCED PROCESSES & CUSTOMER VALUE

Today:

Client calls → Advisor manually checks

store stock or escalates request →

delays, uncertainty, missed

opportunities

Service Cloud Commerce Cloud

CORE FEATURES & PROCESSES

1. Real-Time Inventory Visibility

POS/ERP integrated with Salesforce via

inventory APIs

Advisors can confirm availability instantly

2. Omnichannel Fulfillment Orchestration

Appointment booking for store reservations

Automated shipping workflows are triggered when items are sourced from other locations

3 Unified Client Context

Purchase history linked to stock checks

Advisors propose relevant alternatives or

complementary products

4 Proactive Clienteling Triggers

Alerts for rare items becoming available

Personalized outreach when high-demand

products are restocked

Advisor opens Service Cloud → sees client’s purchase history +

real-time stock availability across

stores and warehouses

If item is available locally: reserve

in store, schedule appointment

(“The store’s team is waiting for you

at 16:00”)

If unavailable: automatically fetch

stock from another

store/warehouse and propose

home delivery or store transfer

During confirmation, advisor

suggests complementary items:

“We’ve reserved the piece you

requested, and may we also

prepare matching accessories for

your visit?”

Example Recommended Actions

“Confirm local availability and

reserve for in-store

appointment ”

“Offer home delivery with

premium packaging within 24

hours ”

“Propose store visit with

matching accessory fitting ”

“Notify client of restock for

previously unavailable item ”

“Cross-sell care products

when couture item reserved ”

Tomorrow:

ROLE OF AGENTFORCE

Agentforce can extend the model by:

Automating real-time conversational updates to clients about stoc status and delivery timelines

Providing natural-language responses in multiple languages, aligned with your company’s tone

Offering AI-powered fulfillment recommendations (e g , “Based on location and profile, propose home delivery vs boutique pickup”)

PREREQUISITES FOR DEPLOYMENT

1 Data Foundation

Integration of POS/ERP systems with Salesforce Service Cloud and Commerce Cloud

Unified client ID to link purchase history with availability

2 Fulfillment Orchestration

Real-time APIs for appointment scheduling and order routing

Alignment of logistics providers to support high delivery standards

3 Advisor Enablement Training on clienteling workflows (reservation + upsell prompts)

Embedding best practices into Salesforce Knowledge

4 Governance & Compliance

Centralized governance of stock logic and rules

Local compliance for fulfillment and data sharing

SUSTAINING SUCCESS & KPI REALIZATION

To capture the full value of seamless product availability and fulfillment, the company should

reinforce the solution with organizational and operational enablers:

Change Management & Adoption. Equipping advisors to act as confident orchestrators of omnichannel experiences is key This requires focused training on stock visibility, reservation flows, and high delivery standards, paired with clear communication of the client benefits

Continuous KPI Tracking & Feedback Loops. Conversion rate, first contact resolution, repeat purchase frequency, and availability rate must be monitored through real-time dashboards

Regular reviews will translate insights into immediate adjustments to inventory logic, fulfillment options, and service workflows

Advisor Empowerment & Best Practices Playbooks embedded in Salesforce will guide advisors in offering tailored fulfillment choices, suggesting complementary items, and creating store appointments Regional best practices (e g , APAC gifting, US BOPIS, EMEA fittings) should be shared to scale what works

Governance & Evolution. A governance structure will ensure that stock visibility rules, service standards, and compliance are applied consistently worldwide At the same time, successful local innovations can be selectively scaled, preserving the company's global service identity while honoring regional expectations

By combining these enablers with the technology, the company reduces lost sales, increases conversions, and delivers a seamless, reliable experience across all channels

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